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Social Media

GETTING STARTED on Facebook Facebook is a fun, effective way to reach prospects, generate leads, and connect with current and former clients year-round. Follow us! www.facebook.com/bhhscalifornia

USE FACEBOOK TO • Start a conversation or pose a question • Showcase your community knowledge and expertise • Offer invaluable advice to homeowners, buyers, sellers, and renters • Connect with your community, local businesses, and charitable organizations

• Share listings, behind-the-scenes photos, and personal anecdotes • Take advantage of inexpensive advertising to reach thousands of potential clients • Hold a contest to engage with and reward your followers • Promote your business with information relating to your specialties, real estate, and why clients should choose you

HOW TO GET STARTED 1. CREATE A BUSINESS PAGE: From your personal Facebook page, create a page for a “Local Business or Place.” Use your full name as the name of the page, and fill out as much information as possible.

2. UPDATE YOUR PROFILE PICTURE, COVER PHOTO, AND “ABOUT ME” SECTION Profile Picture: Use a professional headshot—the same one you use on your website, your business cards, and promotional materials.

Cover Photo: Use a listing photo, a photo of your community, or download one from MyConnect>Marketing>Social Media.

About Me: Give a brief explanation of the community you serve, your specialties, and a call to action that encourages potential clients to contact you.

Website: If you have a personal website, include its link on your page. If not, link to your profile on www.bhhscalifornia.com.

3. CREATE YOUR FIRST POST: Share photos, links, videos, and more. If you’re ever in need of inspiration, you can find a content grid filled with suggestions of what to post on MyConnect>Marketing>Social Media. There you will also find a library of network-specific images.

4. SOCIALIZE: Search for local business or services you have used or would like to use. “Like” their pages, engage with their posts, and share their posts to your own page.

5. PROMOTE: Let clients know you have a Facebook page, add a link to your page in your email signature and newsletter, and add “Find me on Facebook” or the Facebook icon to your promotional materials.

6. GET STARTED! Find more information on how to set up your profile, what types of content to post, social media etiquette, and more in our Social Media Best Practices Handbook on MyConnect>Marketing>Social Media.

©2015 An Independently owned and operated franchisee of BHH Affiliates, LLC. rev 12/15 - #151135

socialmediaexaminer.com

http://www.socialmediaexaminer.com/social-media-guide-small-businesses/

A Beginner’s Social Media Guide for Small Businesses

By Megan Conley

Are you ready to connect with a wider audience?

social media how to

Want to know the best ways to leverage social media for your small business?

If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.

In this article, I’ll show you seven steps you can take to make social media marketing work for you .

Why Social Media for Small Businesses?

As a startup or small business owner, you know there’s a lot to accomplish with limited resources.

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.

Social media offers small businesses a cost-effective way to reach their customers. Image source: iStockPhoto.com.

It’s a trade-off though. What you save in dollars you’ll invest in time. You have to be smart and efficient with the resources you have to achieve the results you need.

This guide is for startup and small business owners with limited resources, but who want to learn how to establish and build their brand using social media.

#1: Do Your Homework Behind every exceptional social media campaign is a great strategy.

Social media is all about connecting with your audience on an authentic level. To do that, you have to intimately understand your current and potential customers.

Start by defining your audience. Distinguish individual character profiles by age, gender, interests, profession, etc. Don’t just say it out loud. Write down the details and find images that represent your target audience.

Next, crystallize your message. Based on your defined target audience, what are the key problems or concerns you can address or solve? Expand on and define those pain points for each character and write it under each profile.

Below that, write down three key marketing messages you want to communicate to that audience .

Create profiles for your audience—it’ll help you target your messages to them.

Now that you’ve defined your audience and message, take the time to find out which social networks they prefer .

All social media channels are not created equal. Each one has a different primary audience, cadence and focus. It’s important to understand the differences so you expend your efforts on the right channels.

#2: Coordinate Your Social Channels If you treat each social media platform as a stand-alone effort, your success will be limited. Your networks should work together to help you achieve your goals.

Your website is your brand’s home base. Coordinate your social media efforts to push people to your website where they can buy your product or service.

Use your blog to establish your brand’s voice and share information . It’s also a valuable opportunity to engage with your site visitors and lead them through your sales funnel.

You can optimize your website and blog for social media by adding a few easy elements to your design.

Kim Garst makes sure her social icons are seen on her front page.

If you want visitors to follow your various social profiles, make sure you display social icons prominently in your header or sidebar, like these shown on Kim Garst‘s site. They should link directly to your profiles so your readers can follow you immediately.

Include a call to action (CTA) at the end of your blog posts asking readers to like you on Facebook or follow you on Twitter (or whichever platforms you’ve determined are best for your audience).

Integrate live social media feeds (e.g., Facebook and Twitter) so visitors can see your recent activity. When your audience can see what you’re sharing, they may be more likely to follow you.

Incorporate sharing buttons on your pages and posts to ensure that your content is share-friendly.

When people come across valuable content, they want to share it with their friends and followers. If you don’t have sharing buttons, your visitors will likely click away and you’ve lost that opportunity to reach a wider related audience.

Here’s how Rebel Mouse’s content feed displays across multiple social media channels.

Tool Tip: Socialize your website with Rebel Mouse, an all-in-one, real-time publishing, advertising and analytics platform.

Rebel Mouse aggregates all of your social media content and hosts a real-time feed on your website.

If you haven’t started an email newsletter, I encourage you to start one now. They’re an important way to stay in front of current and prospective customers.

Your newsletter’s design should display social icons prominently and include a CTA inviting your audience to join your social media communities.

I suggest also featuring social media content that highlights community members or shares promotions or giveaways.

The Social Tribe eNewsletter displays all of its social media icons prominently.

Tool Tip: ClicktoTweet is an easy way to promote sound bites of your content, whether it’s through your website, blog or newsletter. It auto-populates a tweet with your message. Users just have to click on the link and hit send!

#3: Get Started, but Start Small You’ve defined your target audience, you know where to reach them and you’ve optimized your other marketing touch points. It’s time to get social.

This is one of the most important pieces of advice to keep in mind, so listen up! Start small.

Social media takes time and energy, which are precious resources. Set yourself up for success by starting with a manageable load. I suggest you choose one or two platforms to start with.

The best way to guarantee consistency is to incorporate social media into your daily routine. Block out the time on your calendar, turn off all distractions and dedicate time to managing your social media accounts. Do this in one or two different time slots every day.

In your first month or two, expect to spend a minimum of 15-30 minutes a day on social activities . You can increase the time as you see fit.

Remember those audience profiles and sample messages? Use them to determine what original and curated content you’ll share and create an editorial calendar to keep track of that content.

Your aim is to help your readers, so give them a tip they can use or share information that helps them solve a problem.

When you give out relevant information, people come to view you as an expert.

Tool Tip: You’ll need a social media management tool to organize and manage your daily social media activities .

HootSuite is a social media dashboard that offers monitoring, scheduling and analytic services. Sprout Social is another cost-effective tool that helps you find and schedule content and track social media performance.

#4: Listen and Share Social media conversations are happening all around in real time.

Social listening is an excellent tactic to monitor what people are saying about your brand. Respond to comments, mentions and feedback even if they’re negative. You want to turn that negative into a positive!

Tool Tip: Mention app monitors the web, including the major social media channels, and tells you every time somebody mentions your name, brand or target keywords.

Content is the crux of social marketing. Unfortunately, combing through the Internet for good content to share can be slow and time-consuming.

To avoid getting bogged down, set up a process for organizing and aggregating quality content that provides value to your audience. Add the content to your editorial calendar and you can share it when you’re ready.

Tool Tip: Feedly is a magazine-style newsreader that aggregates content from different sources and organizes it for you. It’s a big time-saver when you’re looking for timely, relevant content to share!

#5: Create Your Daily Plan With a steady stream of content in the pipeline, you’re primed to post and engage on social media.

Make a list of the activities you plan to do every day . For example, comment on and/or link content on three different Facebook pages. On Twitter, tweet and retweet 3-5 times per day (you can schedule these).

If you’re using Pinterest, pin and repin 3-5 images per day. If LinkedIn is the best platform for your audience, share a link and like other people’s links.

Use a timer to track your social activity time.

Mention app is one of many tools you can use to listen for mentions of your brand on the web.

Feedly is one way to aggregate content from around the web that’s related to your brand.

Make an action plan for your daily social media activities—and stick to it!

When you’re comfortable with those daily activities, join groups and communities to target specific demographics. Initiate and participate in more conversations by asking questions and posting comments to updates by others.

Continue to personalize your brand by welcoming new followers and thanking them for sharing your content or offering a compliment.

Above all, be intentional about your social activities. Success isn’t about chance, it’s about strategy and tactics.

#6: Boost Results With Social Advertising If you want to accelerate your social media performance, it’s worth your time to explore paid advertising options .

Facebook offers a robust number of advertising solutions to help garner more sales, website traffic, brand exposure and audience engagement.

If Twitter is one of your main platforms, you have two advertising solutions: promoted content and promoted accounts.

Promoted content helps you cut through the noise and serve your content to tailored audiences . Promoted accounts help increase the size of your Twitter following.

Explore paid options to boost your visibility and success on social media.

LinkedIn also offers opportunities to reach specific audiences. You can buy advertising or use the sponsored updates feature to increase your brand’s visibility.

Even if your budget is small, don’t dismiss social advertising. Used strategically it can produce great results.

#7: Lather, Rinse, Repeat The last step is the most critical: Measure and analyze your results.

Tracking performance data is the best way to identify which tactics are working and which aren’t . A few things to watch are growth, engagement and sharing.

Most social media networks have tools you can use to track and measure your performance.

Google Analytics is a popular and easy-to-use option for monitoring traffic and interactions on your website or blog.

Keep track of which social media channels are driving the most traffic to your site.

To stay on top of your social media plan, review your metric reports regularly (at least once a week). Every 2 or 3 months, step back and evaluate the big picture. Make adjustments for anything not working, and try to recreate the things that are.

Tool Tip: Sprout Social creates easy-to-understand social media reports that can help you evaluate your social media performance. You can even compare your success to your competitors’.

Sprout Social has excellent reports to help you track and manage your social media performance.

Some Final Thoughts When using social media for your startup or small business, the most important thing to remember is that social media is a marathon, not a sprint.

Use this social media guide to start your social marketing efforts. Define your audience and choose the best platform to reach them. Do your research, integrate your social media icons and links, share your (and others’) content and keep track of how things are going. Follow those steps and you’ll be positioned for success!

What do you think? What tools do you use to reach your target audience? What challenges have you had to overcome? Do you have tips to share? Tell us your thoughts so we can learn together!

Images from iStockPhoto.

Related Posts

Social Media

GETTING STARTED on Instagram Real estate marketing calls for striking and unique visuals, which is why it’s no surprise that Instagram has been a huge success for sales associates all over the world.

USE INSTAGRAM TO • Showcase stunning listing photos and videos • Highlight multiple perspectives of a property • Post exclusive behind-the-scenes snapshots of your daily routine • Celebrate client success stories by sharing photos of recent closings

• Connect with other real estate professionals, past clients, and prospective clients • Sell a lifestyle by posting photos of your community and local events • Build relationships with local businesses, clients, & consumers by commenting & “liking” regularly

HOW TO GET STARTED 1. DOWNLOAD THE APP AND SIGN UP USING YOUR EMAIL ADDRESS OR FACEBOOK ACCOUNT Use Facebook to easily and instantly find friends on Instagram. *Note: While you can access and “like” photos from your account on a desktop, you can only create an account or post photos from a smartphone or tablet device

2. CREATE A USERNAME AND PASSWORD This should be something similar to your other social handles. *Note: If you don’t have other social accounts, remember to use the same username across all accounts for easy recognition

3. CREATE YOUR FIRST POST! Clicking the blue square button on the bottom of your screen will allow you to post from your device’s photo library.

4. DON’T FORGET TO USE RELEVANT HASHTAGS AND TAG OTHER USERS WHEN APPLICABLE

Follow us @bhhscalifornia and find more tips in the Social Media Best Practices Handbook located on MyConnect>Marketing>Social Media.

©2015 An Independently owned and operated franchisee of BHH Affiliates, LLC. rev 11/15 - #150436

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AVAILABLE FOR: SOCIAL MEDIA

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LinkedIn - FREE Manage your professional identity and engage with your professional network.

Instagram - FREE Take a picture or upload a short video and share it on Facebook, Twitter, or other social media sites to establish and market your personal brand.

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AVAILABLE FOR: EMAIL MANAGEMENT

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Slack - FREE Keep all your team’s messages, files and services in one place; find anything in your inbox fast and easy.

Yesware Instantly see when your emails are opened, and other time-saving tools.

Mailtracker Get real-time notifications when people view your emails.

PASSWORD & FILE MANAGEMENT

Evernote - FREE Keep all your notes, contact lists, and listing presentation documents all synched up together, and in one easily accessible place.

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Dropbox - FREE Share and send your photos, docs, and videos anywhere you go.

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ScanBizCards Lite - FREE Create a contact profile in your phone from the information printed on business cards.

OPEN HOUSE LEADS

Open Home Pro - FREE Automatically follow up with visitors and identify your top prospects from Open Houses.

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AVAILABLE FOR: PRESENTATION DESIGN

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Prezi Edit your presentations and pitches virtually anywhere.

Haiku Deck - FREE Presentation design tool that makes telling a story beautiful, easy, and fun!

SOCIAL MEDIA MANAGEMENT

Hootsuite - FREE Manage multiple social networks through this one app, so you can schedule updates and monitor relevant conversations all in one place.

OTHER APPS

Houzz.com - FREE Quickly navigate through over a million high quality photos of properties for inspiration!

Vieweet Scan (Virtual View) - FREE Innovative 3D marketing tool brings properties to life on an iPad.

rev01/15- #150101

HOW TO POST TO YOUR BUSINESS PAGE 5 EASY STEPS!

1 1 – Make sure you’re on your business page, click on drop down menu to toggle between your personal and business pages.

2

2 – Find box to insert status where it says “Write Something”

3 – Copy + paste my verbiage in e-mail

3

4 5 Aubry Watkins Agent Services Rep/Marketing Coordinator Office: 805-477-4274 abriggs@bhhscal.com

4 – Click on camera icon to attach picture (also included in e-mail) You have to save picture first somewhere on your computer in order to attach on Facebook post.

5 – Click on Publish

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How to Tag People on Your Facebook Business Page Status Jan 19, 2015

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We were tired of seeing everyone doing it, we googled it and found some worthless stuff, but then there were some forum discussions that led us to find this. Here is a step by step guide as to how you can tag people on your Faceook Business Page status messages. It is easy but tiresome and has its own limitations.

Here you go 1. Sign into your Facebook profile and go to your Facebook business page (as a admin or someone with write to post, make sure you are signed in as the page).

Now write a status message and click on the drop down next to post and you will see­ Schedule Post, Backdate Post and Save Draft options.

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How to Tag People on Your Facebook Business Page Status | Shipra Jena ♞ | LinkedIn

2. Click on Schedule post. Schedule the post accordingly, if you are doing it for the same day, then make appropriate changes to the time.

3. Once you schedule the post, you will see it will show on your wall (only to you and the page admins) like this:

4. Now change back to your profile (your personal profile ­admin profile) and visit your business page again. You will see on the right hand side, there is a drop down which will enable you to change back to your profile page or your business page.

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How to Tag People on Your Facebook Business Page Status | Shipra Jena ♞ | LinkedIn

5. Click on your profile page option like this:

6. And now click on the see post option of the scheduled post, which will keep showing on your wall. Now go the drop down of this schedule post and choose the edit option.

7. Edit this post and tag using @ like this:

8. Now it will be tagged :) like this

and like this: https://www.linkedin.com/pulse/how­tag­people­your­facebook­business­page­status­shipra­jena­

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How to Tag People on Your Facebook Business Page Status | Shipra Jena ♞ | LinkedIn

Post Edit: Facebook is constantly changing its algorithm and hence the page roles and tagging ability. Before I do a new post on the same, here are some workaround for those of you who are not able to tag as a page.

1. Photo Tagging: If you are the admin of the page go the Settings > General> Tagging Ability > And do other people can tag photos ­ allow it. You can ask people to visit the post and tag themselves or their friends on it. You will have to manage the page from your profile to be able to tag your friends from your friend list on it.

Exceptions: Sometimes, you will have to open the photo link in another tab to be able to tag friends there. If you open the picture on the page with a black overlay window, it may not work.

2. Post Tagging: If you want to tag someone on your post start by typing their name, use Capital letter to do so, it will come up in the drop down menu. To tag a Page start by @ and then start typing the name. Although it works well in most situations, there can be some limitations at times.

Exceptions: The person tagging the other person (tagged) should be friends with that person, or the tagged person should have liked the page. This feature may not work through mobile.

Sometimes you would be able to tag the person from drop down, but the tagging will disappear, that is because the person being tagged has either set a 'review before someone tags you' feature on or has simply disallowed it. This is done at profile level and the individual has to remove it so as to get successfully tagged.

3. Comment Tagging: Reply to the comment or simply create a new comment, start by typing their name and it should come up. Exception: this feature may not work through mobile.

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How to Tag People on Your Facebook Business Page Status | Shipra Jena ♞ | LinkedIn

Try this both by logging in as a page and then managing the page using your profile (page role­admin). Do let me know if you guys are still not able to tag.

Hope this helps :) Write your questions and queries in the comment box :)

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LinkedIn Member Ugh!! There is not a drop down menu to edit now!!! Frustrated!

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Head Digital ­ Content and Social Try now guys­Ashley Like

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Ashley Knight Social Media | Branding | Online Marketing | Simple tips + strategies on how to profitably market your biz/brand online Yes I noticed the same...dang it!

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Co­Founder and Co­CEO at Unruly

The Seven Hats Of Successful Entrepreneurs Jan 28, 2016

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Yesterday, I joined 1,400 students and their families at City University London, the class of 2016, as they celebrated their well­earned graduation at one of London’s most innovative academic institutions. As the (somewhat embarrassed but very grateful!) recipient of an honorary degree for entrepreneurial leadership to further education in technology, I was asked to address the graduands and reflect on what I wish I’d known 10 years ago, when I took my first entrepreneurial steps as co­founder of Unruly.

I thought it would be fun to take a fancy hat box on stage and try on some of the different hats that I wish I’d known about when I was starting out.

Here’s a rough transcript of the speech in case there are any other budding entrepreneurs out there who want some tips on scaling a business and don’t mind an extended hat pun!

It is a well­known fact that the successful entrepreneur has to wear many hats if they want to build a successful business from scratch ­ at any one time you’ll need to be your own finance director, HR consultant, product lead, marketing guru and office cleaner. I thought it might be helpful to think about some of the hats you’ll wear as you set out on your journey into the world: let’s call them the seven hats of entrepreneurial success! https://www.linkedin.com/pulse/how­tag­people­your­facebook­business­page­status­shipra­jena­

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Let’s start with the mortar board, also known as the learner’s hat. Don’t ever lose this hat! Always be curious, never stop learning; that's the best way to adapt to unexpected obstacles or diversions you’ll meet in your career. It’s also the best way to keep a long, long journey interesting.

Then we have the hard hat, the builder’s hat. Don't be afraid to get your hands dirty as you build your business; work hard, sweat the details, and if you love what you do, then the satisfaction of a job well done will be its own reward, especially in the early days when the graft is hard, the hours are long and the money is ­ well ­ probably non­existent.

Next we have the team hat, in this instance Liverpool Football Club, belonging to my 11­year­old son. As you grow your business, it’s important you build your team, support your team, thank your team, within and without the company.

Root for them like they root for you and you will be the stronger for it. So don’t forget to thank the people that are with you today; you wouldn’t be here without them. My mum and my eldest daughter are both in the audience and are an inspiration to me every day. THANK YOU BOTH!!!

Next up we come to the Top Hat, also known as the “better” hat. Watch out for this one. As you walk along life’s journey you’ll come to realise that there will always be someone with a bigger hat, a better hat, a better job, a bigger business, in a better sector and with better connections. One moment you’re on top of the world, the next moment you look at Mark Zuckerberg and feel like you’re a two­ bit nobody on the road to nowhere. Trust me on this one ­ don't waste your energy looking at other people’s hats. That’s the road to misery. Appreciate the business you have and your entrepreneurial journey will be a happier one.

Now, here’s a hat you may not have seen before...this is my hat, my very own hat.

It’s a bright yellow beanie with a “crying with joy” emoji on the front and an Unruly logo on the side. As you can see, my hat is very bright, a little pointy on the top and, if I’m being honest, it’s not to everybody’s taste. But that's fine. It doesn't matter what anyone else thinks about your own hat as long as you wear it with pride and when you're wearing your hat, you smile at yourself in the mirror :) As well as getting comfortable in your own hat, it’s just as important to try on other people’s hats, in this instance, my daughter’s ski hat. What do I mean by this? As an entrepreneur, you’ll need to develop the most important of all skills ­ empathy. Put yourself in other people's heads, imagine how they might think and https://www.linkedin.com/pulse/how­tag­people­your­facebook­business­page­status­shipra­jena­

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feel and this will help you be your best self in all walks of life and nowhere more than during the difficult conversations you’re bound to have at various points with co­founders, colleagues, investors and early­stage clients.

I’m going to end this rummage through my hat box where we started, with the mortar board. Not only is this the learner’s hat, it’s the symbol of celebration. As an entrepreneur, it’s so important to celebrate the small wins, the big wins and the nearly­wins. So throw your hat high in the air when you get the chance and be proud of what you have achieved during your time at City University London.

Today, you celebrate; tomorrow, hold onto your hats and enjoy the ride of your life!

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How to Tag People on Your Facebook Business Page Status | Shipra Jena ♞ | LinkedIn

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How to Tag People on Your Facebook Business Page Status | Shipra Jena ♞ | LinkedIn

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Social Media

GETTING STARTED on Facebook Facebook is a fun, effective way to reach prospects, generate leads, and connect with current and former clients year-round. Follow us! www.facebook.com/bhhscalifornia

USE FACEBOOK TO • Start a conversation or pose a question • Showcase your community knowledge and expertise • Offer invaluable advice to homeowners, buyers, sellers, and renters • Connect with your community, local businesses, and charitable organizations

• Share listings, behind-the-scenes photos, and personal anecdotes • Take advantage of inexpensive advertising to reach thousands of potential clients • Hold a contest to engage with and reward your followers • Promote your business with information relating to your specialties, real estate, and why clients should choose you

HOW TO GET STARTED 1. CREATE A BUSINESS PAGE: From your personal Facebook page, create a page for a “Local Business or Place.” Use your full name as the name of the page, and fill out as much information as possible.

2. UPDATE YOUR PROFILE PICTURE, COVER PHOTO, AND “ABOUT ME” SECTION Profile Picture: Use a professional headshot—the same one you use on your website, your business cards, and promotional materials.

Cover Photo: Use a listing photo, a photo of your community, or download one from MyConnect>Marketing>Social Media.

About Me: Give a brief explanation of the community you serve, your specialties, and a call to action that encourages potential clients to contact you.

Website: If you have a personal website, include its link on your page. If not, link to your profile on www.bhhscalifornia.com.

3. CREATE YOUR FIRST POST: Share photos, links, videos, and more. If you’re ever in need of inspiration, you can find a content grid filled with suggestions of what to post on MyConnect>Marketing>Social Media. There you will also find a library of network-specific images.

4. SOCIALIZE: Search for local business or services you have used or would like to use. “Like” their pages, engage with their posts, and share their posts to your own page.

5. PROMOTE: Let clients know you have a Facebook page, add a link to your page in your email signature and newsletter, and add “Find me on Facebook” or the Facebook icon to your promotional materials.

6. GET STARTED! Find more information on how to set up your profile, what types of content to post, social media etiquette, and more in our Social Media Best Practices Handbook on MyConnect>Marketing>Social Media.

©2015 An Independently owned and operated franchisee of BHH Affiliates, LLC. rev 12/15 - #151135

HOW TO POST TO YOUR BUSINESS PAGE 5 EASY STEPS! 1 – Make sure you’re on your business page, click on drop down menu to toggle between your personal and business pages.

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2 – Find box to insert status where it says “Write Something”

3 – Copy + paste my verbiage in e-mail

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4 – Click on camera icon to attach picture (also included in e-mail) You have to save picture first somewhere on your computer in order to attach on Facebook post.

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5 – Click on Publish

S O C I A L

M E D I A

Instagram

B E S T

P R A C T I C E S

Instagram Overview Instagram is a photo/video sharing platform. Each user can post pictures that show up on their followers’ home feed. Pictures are in a square format. Instagram is best used on your mobile device using the Instagram app.

Terminology Post A picture or video. Videos can be up to 15 seconds long.

Like The most-used feature on Instagram. About 90 percent of actions on Instagram are likes. You can like a picture by either double-tapping it or clicking the heart button.

Comment When someone comments on your picture, you get a notification. If someone comments on your picture and you want to reply, you have to tag them in your comment (@username) in order for them to be notified of your reply. This is one of the most misused features because a lot of users will respond without tagging the person.

Regram Although Instagram will not let you directly repost another user’s photo, you can screenshot and repost. The best practice is to attribute where you got the picture from, especially if it is an original picture.

Example: A regram posted from @bhhsrealestate. There are also repost apps you can download by searching “repost app for Instagram.”

Username

Also known as a “handle,” your username is the name of your account.

For example, when someone searches for your account, it would be located at www.instagram.com/username.

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S O C I A L

M E D I A

Instagram

B E S T

P R A C T I C E S

Terminology (cont.)

Filter You don’t need to be a professional photographer to post a pro-quality image. Instagram offers a variety of filters that you can apply, each with a unique combination of elements including exposure, balance, and contrast.

Geotag A geotag is the location attached to the image. Instagram can insert the longitude and latitude of where you uploaded a photo from, or you can customize your location by inputting a specific place.

Character Count There is no limit to how much you post, however Instagram is an image-based platform. Most users are on Instagram to see photos, not to read. Unless you have something interesting to say or are posting a picture that requires explanation, it is best to keep your copy short and to the point.

#hashtags Hashtags are a great tool on Instagram. You can use them to find similar posts or even create a unique hashtag for contests. You are limited to 30 hashtags per Instagram post, but the best practice is to use six to 11 hashtags. When more than 11 are used, it starts to look overwhelming and annoying.

Anatomy of an Instagram Post: Caption: The text of your post Hashtags: Allows your post to become searchable Likes: The number of users and which users liked your post

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S O C I A L

M E D I A

B E S T

P R A C T I C E S

Examples: What to Post EXAMPLE 1: Featured Listing Featured listings are great for Instagram. Post current listings and use high-quality photos that highlight the features of the home. Make sure to add a brief description. Unfortunately, links do not work in Instagram captions, as you can see in this example. You can add a shortened link that users can type in if they want to, include the address or the MLS# in the caption. Be sure to use related hashtags! If the home is listed by an agent with an Instagram account, you can tag them (@username).

EXAMPLE 2: Region-Specific Posts

Post about local events or places.

You want your clients to know that you are passionate and knowledgeable about the city where you work.

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S O C I A L

M E D I A

Instagram

B E S T

P R A C T I C E S

EXAMPLE 3: Promotions/Campaigns

Engage your followers and post appealing pictures they can relate to.

OTHER EXAMPLES:  Contests using specific hashtags  Behind the scenes at the office. or of agents  Regrams of followers or other agents  Humorous/interesting pictures (example: National PB&J Day)  Celebrate holidays, milestones, and awards  Video tours of homes

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S O C I A L

M E D I A

Instagram

B E S T

P R A C T I C E S

User Tips  Follow relevant accounts that appear in the “Explore” tab. Or you can search hashtags related to real estate, your city, etc.

 Use high-quality photos: Users won’t waste time looking at blurry or confusing photos, and will likely unfollow you if your pictures are not up to a standard quality.

 Post relevant content: Don’t focus solely on yourself; post content that is relevant to followers as well.  Don’t over-post: Users will be annoyed if one account is clogging their feed, and will likely unfollow you.

Spread out your posts so they are at least a few hours apart. Keep them at a maximum of three per day one to two is ideal.

 Be creative! Incorporate hashtags into your caption and be unique in how you caption your photos.

Don’t just describe the photo, add to it and tell a story.

 Stay appropriate and professional: Your clients are everywhere and will most likely follow you to get a better sense of who you are.

 Share images on other networks: Save time and resources by automatically posting your Instagram posts to Facebook and Twitter.

 Use your camera’s square setting: This helps you avoid cropping or resizing your images.  Keep your profile public: If you are using your Instagram account as a professional account, keep it public.

A lot of Instagram users will not follow you unless they can see what your posts look like. Public profiles will show up in the “Explore” tab too, so other users can find you.

 Profile photo: 161 x 161 pixels  Shared photo: 510 x 510 pixels

What Not to Do 1. Do not share photos or videos that are blurry, out of focus, or confusing to look at.

1. Do not post spam-like comments on other users’ photos.

2. Do not post a lot of photos at one time, limit to no more than 3 times per day.

3. Do not neglect your account.

4. Do not only post brand/product shots.

5. Do not pass off someone else’s photos as your own.

6. Do not set your profile to private.

7. Do not post without a caption.

8. Do not ignore your followers’ comments.

9. Do not use images from Google searches.

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S O C I A L

M E D I A

Instagram

B E S T

P R A C T I C E S

Stats —

300,000,000 monthly active users

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70 percent of all people on Instagram are international users

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77.6 million Instagram users in the U.S.

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Over 30 billion photos have been shared through the app

Measurement Although Instagram does not provide a native analytics overview, you can use the website www.iconosquare.com to measure your performance. Iconosquare provides you with an overview, monthly analysis, post history, engagement, optimization, and community features. Use the optimization tab to determine the best time to post your content.

How to Get Started 1. Download the Instagram app to your smartphone or tablet.

2. Choose the right username a. Example for agent: @janesmithrealtor b. Example for office: @BHHS(OfficeName) c. In your profile (for offices): Write your name as BHHS (Office Name) d. Tip: Use the same username across all your social accounts.

3. Write a bio that sums up your business methods. a. Example: Luxury real estate agent serving Rancho Santa Fe, Fairbanks Ranch, and Del Mar. REALTOR for over 20 years.

4. Upload a profile picture.

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HOW TO USE VIDEOLICIOUS 3 EASY STEPS!

COMPATABILITY: - All iphones and ipads

- Requires iOS 7.0 or later - Androids - Samsung Galaxy S5, Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge Plus, Galaxy Note 5, HTC One M9, and LG G4

1

1 – Select the videos and photos that showcase your listing/open house.

NOTE: For best results, there is a 10 shot maximum.

2 – Film yourself and talk about your listing/ open house.

2 3 Aubry Watkins Agent Services Rep/Marketing Coordinator Office: 805-477-4274 abriggs@bhhscal.com

- Be specific and upbeat!

- 50 second limit - practice ahead of time!

NOTE: This has to be done within the app so try to practice ahead of time so you’re not re-doing your video over and over.

3 – Choose Your Music - Don’t choose a distracting one and not too loud so you can’t hear your voice!

VIOLA! YOU’RE DONE!

TURN OVER TO LEARN HOW TO CREATE A FREE ACCOUNT!

Free for you:

A faster, easier way to make videos

Now more than ever, video and mobile are important elements to any effective real estate marketing strategy.

Berkshire Hathaway HomeServices understands this, and has teamed up with Videolicious – named one of the “Best New Apps” of 2014 by Apple – to empower our agents with a way to create sophisticated videos … in only minutes.

What Videolicious does On your iPhone or iPad, Videolicious weaves together agent sales pitches and customer testimonials with illustrative shots of homes, neighborhoods, and more, automatically.

You’ll love how easy it is Millions of employees at leading media companies and brands use Videolicious to quickly and easily create their own business-quality videos.

Any video you make with the app will instantly be sent to your Marketing REsource Library, so you can easily include it in any video-ready marketing template.

Learn more

Download the instructional flier on MyConnect>Marketing>Videolicious

Start making videos today!

GET THE APP:

1

2

3

4

Step 1: Log in into REsource Center.

Step 3: Click on the Video Creation link in the left- hand navigation.

Step 2: Click on Marketing REsource.

Step 4: Create your Videolicious account from your iPhone or iPad.

Remember This amazing product is brought to you free of charge by Berkshire Hathaway HomeServices.

Questions?

Visit www.videolicious.com/video-journalism or email askmarketing@bhhscal.com

©2016 An Independently owned and operated franchisee of BHH Affiliates, LLC.

Free for you:

A faster, easier way to make videos

Now more than ever, video and mobile are important elements to any effective real estate marketing strategy.

Berkshire Hathaway HomeServices understands this, and has teamed up with Videolicious – named one of the “Best New Apps” of 2014 by Apple – to empower our agents with a way to create sophisticated videos … in only minutes.

What Videolicious does On your iPhone or iPad, Videolicious weaves together agent sales pitches and customer testimonials with illustrative shots of homes, neighborhoods, and more, automatically.

You’ll love how easy it is Millions of employees at leading media companies and brands use Videolicious to quickly and easily create their own business-quality videos.

Any video you make with the app will instantly be sent to your Marketing REsource Library, so you can easily include it in any video-ready marketing template.

Learn more

Download the instructional flier on MyConnect>Marketing>Videolicious

Start making videos today!

GET THE APP:

1

2

3

4

Step 1: Log in into REsource Center.

Step 3: Click on the Video Creation link in the left- hand navigation.

Step 2: Click on Marketing REsource.

Step 4: Create your Videolicious account from your iPhone or iPad.

Remember This amazing product is brought to you free of charge by Berkshire Hathaway HomeServices.

Questions?

Visit www.videolicious.com/video-journalism or email askmarketing@bhhscal.com

©2016 An Independently owned and operated franchisee of BHH Affiliates, LLC.