Bahrain kaizen brand book

Bahrain Kaizen consultancy

Bahrain Kaizen Bahrain Kaizen identity package proposal Kingdom of Bahrain 2016

our brand mission vision goal only in brand book 01

creative introduction

It’s a set of associations created so people choose your offering over everyone else’s. These include visual, emotional, rational and cultural ideas. Branding is much more than just a logo.

Overall, it’s the intentional declaration of who you are, what you believe and why your people should put their faith in your services and products. These strengths are called ‘brand values’.

02

logo identity & usage One of the most interesting projects that a graphic designer can take on is designing a logo. It can be daunting (and stressful) to come up with logo options based on market research, and stumble upon some “design magic� through the exploratory process. Narrowing it down to a final approved logo and then seeing it out in the world can be a very rewarding experience for a designer.

However, most of the time, a logo is not enough. Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. But before we dig in, let’s define the difference (and relationship) between a brand, an identity and a logo.

03

logo final version What is the first thing that comes to mind when you picture a company or brand?

The answer is simple, it’s their LOGO.

04

logo variations Colorful Logo design: Unique and colorful log designs is a must for all kinds of business, no matter what they do and how big is their company. For a better audience reach and targeting of particular customers is possible through the internet. So if you want to boost your sales, then it’s good to invest in a good website with a beautiful and unique logo design which will be most suitable for your business. Gone are the days of plain or bland looking logo designs, it’s time to add some color to your logos

05

sizing We brand with different sizes.

06

2x

50% Space Clear

2x

2x

Size: 100%

2x

primary brand colors Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?

The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google.

07

NAVY BLUE

LIGHT GREY

SOFT RED

SOFT BLUE

08

PANTONE: 115 U

FOR WEB USE R: 224 G: 121 Blue: 032 FOR PRINTING USE C: 00 M: 65 Y: 100 K: 00

PANTONE: 115 U

FOR WEB USE R: 224 G: 121 Blue: 032 FOR PRINTING USE C: 00 M: 65 Y: 100 K: 00

PANTONE: 115 U

FOR WEB USE R: 224 G: 121 Blue: 032 FOR PRINTING USE C: 00 M: 65 Y: 100 K: 00

PANTONE: 115 U

FOR WEB USE R: 224 G: 121 Blue: 032 FOR PRINTING USE C: 00 M: 65 Y: 100 K: 00

typography Typography is, quite simply, the art and technique of arranging type. It’s central to the work and skills of a designer and is about much more than making the words legible.

PRIMARY FONT

CELEBIRTY FONT

gist upright extrabold demo

Century Gothic

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

SECONDARY FONT

CELEBIRTY FONT

Coolvetica

Century Gothic

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

09

hierachy UVisual hierarchy refers to the arrangement or presentation of elements in a way that implies importance. In other words, visual hierarchy influences the order in which the human eye perceives what it sees.

Font Size 20 Pt

Heading ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘

Font Size 12 Pt Content ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

10

print media A brandâ&#x20AC;&#x2122;s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements.

11

business card A personâ&#x20AC;&#x2122;s business card can be considered one of the most important marketing tools that he has. With it, you are giving you contact information to potential clients or existing customers to make them loyal. In order for the business card to do its desired job, it must be professional, attractive and memorable

12

letter head When a business decides to design a letterhead or to change the one that they have, there is a lot of thought that must go into it. A letterhead is as important as a brand, in that it represents a company and can impart a first impression to its potential customers.

13

envelope Maintaining your brand image is an important goal with long-term benefits for any organization. When customers recognize and trust your brand, theyâ&#x20AC;&#x2122;re more apt to open and read your communications: the sales letters, newsletters, brochures, and other marketing materials you send via direct mail

14

promotional materials In todayâ&#x20AC;&#x2122;s crowded business market, companies â&#x20AC;&#x201C; whether big or small â&#x20AC;&#x201C; are competing more than ever to deliver their message. As companies launch all kinds of advertising and marketing campaigns to lure consumers, it becomes more difficult for one message to stand out.

Additionally, the increasing cost of marketing a new product or service makes it critical for a company to come up with an efficient strategy to promote its business. Companies utilize corporate branding in order to bring out their message effectively and efficiently.

15

printed mug Promoting any small business can be a tough task, especially in todayâ&#x20AC;&#x2122;s world where competition is at an all time high and the number of small companies continues to grow. A lot of small business owners decide to promote their businesses by using common yet effective go-to methods such as newspaper advertisements, flyers, local affiliates, and business cards. However, since todayâ&#x20AC;&#x2122;s world is populated with high

16

t-shirt If you haven’t got a shirt, hat or jacket with your brand’s logo, you’re missing out on a powerful and affordable marketing opportunity.

When it comes to marketing, a lot of entrepreneurs focus only on swinging for the fences and hitting a homerun. This usually ends up in a lot of expensive, often ineffective, marketing efforts such as TV commercials and magazine ads.

While these types of marketing endeavors are sometimes called for, a smart entrepreneur will know that the biggest solution isn’t always the best one. In today’s adchoked media environment, sometimes simpler, more direct marketing efforts yield the best results.

17

18

outdoor signboard If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

19

20

mobile application The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That’s why mobile apps are so much important in today’s market.

You need to understand that mobile apps allow customers to have all your information at their fingertips. Also, it is important that your app works on multiple mobile application platforms. But for beginning, start with one platform.

No matter what your business is, a mobile app can help you get and retain customers., and that’s a fact. We all know that the first place customers go to search for a product or service is online. If your business is available online, and plus you have an app that users can download to their devices, your business will make really good impression. At a glance they will be able to see and open your app and purchase from your business.

21

22

website design This excellent infographic brings to light the importance of good web design in achieving successful conversions and lists the major stumbling blocks to a good user experience. With growing competition in every sector, users have more options online and are becoming less tolerant towards bad design and usability.

23

24

design elements good art work, whether it is a painting, sculpture, interiors or a website design, all starts at a design stage. Its conception is made by the principles and elements that govern art and design. During the initial stages, there are many aspects that need to be focused upon in order to achieve the right balance.

25

26

We are professionals Your professional branding statement communicates the essence of who you are in the workplace. Branding is a marketing concept and tool. Your brand reflects your professional reputation â&#x20AC;&#x201D; what youâ&#x20AC;&#x2122;re known for (or would like to be known for).

When your reputation is a good one, it includes marketable distinctions like positive characteristics and achievements. Itâ&#x20AC;&#x2122;s a way to stand out from the teeming masses of competition for the best jobs.

27

28

Bahrain Kaizen consultancy

Contact Information

Kingdom of Bahrain P.O.Box 1051 Tell: + +973 66949974 Fax: +973 17234244 E-mail: Mail@bhkaizen.com www.bhkaizen.com