BLACK HILLS PIONEER BEER & WINE GUIDE | STATS
Craft Means Local
A
s the craft beer movement continues to flow across the nation, the Brewers Association has tracked the numbers to prove it.
The organization is focused on promoting and protecting small and independent American brewers and their craft beers. The following numbers show that its efforts are working in attracting more craft beer fans to join its cause.
EMPLOYMENT
Craft brewers currently provide an estimated 108,440 jobs in the U.S.
GROWTH
Growth of the craft brewing industry in 2012 was 15 percent by volume and 17 percent by revenue.
VOLUME
Craft brewers sold an estimated 13.2 million barrels of beer in 2012, up from 11.4 million in 2011.
DOLLARS
Craft brewer retail dollar value in 2012 was an estimated $10.2 billion, up from $8.7 billion in 2011.
OPENINGS
The Brewers Association reported 409 brewery openings in 2012 (310 microbreweries and 99 brewpubs) and 43 brewery closings (18 microbreweries and 25 brewpubs).
INDUSTRY
A total of 2,347 craft breweries operated for some or all of 2012, comprised of 1,132 brewpubs, 1,118 microbreweries and 97 regional craft breweries. SOURCE: Brewersassociation.org
Š FOTOLIA / AP
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BLACK HILLS PIONEER BEER & WINE GUIDE | POPULARITY
Wineries: A Growing Trend
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NEW LOCATIONS OPENING ACROSS AMERICA
merica’s wine culture was once thought to be centered around one place: Napa Valley. Today, though, wineries are among the nation’s fastest growing industries from coast to coast. Between 1979 and 2010, there has been a 1,152 percent increase in the number of wineries in America. Yes, more than 1,000 percent! That dramatic growth in the wine industry is evident in most parts of the country, where new wineries are opening up and small, local vineyards are offering distinct, modern takes on this very old industry. Why all the growth?
CULTURE
A big reason is that wine culture itself is growing. Many people today enjoy drinking, sharing and collecting wine as a hobby. They will learn all about different varieties of wine, grow a taste for their favorite vintage and explore the many different flavors from around the world. Exploring wine is a social event, too. Not only do people often drink wine in social settings — both big parties and small, intimate gatherings with friends and loved ones — but they can talk about wine and share what they’ve learned with other wine lovers.
TOURISM
Another big reason for wine’s resurgent popularity is that it makes for great tourism. Wineries have become major tourist destinations across America, which is great from a business perspective. If you have friends or relatives coming from out of town, there’s a good chance you might spend time at a local winery. And those out-of-town dollars add up.
Š FOTOLIA / AP
Wineries are a fast-growing industry in America as wine lovers treat it like a lifestyle experience or an event, not just a drink. It’s also popular for local or regional tourists. You might enjoy a wine tasting, exploring all the different types available in your own hometown. Some people enjoy taking day trips, too, to see how wine is grown in vineyards near their home
EAT LOCAL
Finally, locally grown wine has become a big draw as more Americans are concerned with where and how their food is produced.
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Instead of relying on heavily processed foods made by multi-national companies, many people are turning to local farmers in an attempt to eat more wholesome foods. The same thing applies to local wines. When you know where the wine came from, and perhaps even the person who created it, that makes the experience even richer.
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