End of Newspaper Advertising

Business Owners...Are You Ready For...

f O d n The E

R E P A P S W NE G N I S I T R E V D A Advertising is changing at an amazing pace.

I’ll help you prepare for the inevitable.

Office: (803) 678-9608 Cell: (803) 529-3379 ed@bhumerang.com www.bhumerang.com

Today – Everything Changes

Starting Today...You’re not going to pay too much for advertising, printing, signage, graphic design, web services...

Starting Today...You have a choice...to deal with an honest expert with over 25 years of experience and millions of dollars in sales behind him who has great new ideas or to continue doing what you’ve been doing and see declining sales and rising costs.

Starting Today...You can let me put technology to use in your business.

So call NOW before your competition does. We have lots to talk about!

Startling Facts

“U.S. newspapers lost $10 in print advertising revenue last year for every $1 they gained online, a deeper loss than in 2010, “The combined ad sales for all the newsas competition from Internet companies papers in the United States last year were increases,” a study by Pew Research Center equal to only two-thirds of the sales of a found.

My Take: Don’t let newspapers fool you single digital competitor, Google, whose into thinking you can put money to work annual revenues were $37.9 billion.” advertising on their web sites as a replace(Newspaper Association of My Take: I have been advocating taking ad ment for print newspaper advertising.

America, Newsosaur) money out of newspapers for about 4 years.

They don’t know how to make it work.

This quote is proof that many companies have clearly chosen that way forward with regards to their advertising budget. And “Newspapers are the fastest shrinking US don’t forget...Google is just One of the many “A growing number of execuindustry.” (Linkedin Analytics) online advertising options available to you.

My Take: tives predict that in five years No kidding! many newspapers will offer a print home-delivered newspaper only on Sunday,” My Take: Ask anyone under 30, heck, even 40 if they read a newspaper every day? Or if Pew’s report said. they read one at all. Probably not. They’re getting their news online for free. When all of the Sunday flyers go online, there won’t be a reason (especially financially) for a newspaper to publish at all.

89% off ALL searches start online. (Not the Yellow Pages)

Annual Newspaper Ad Sales Since 1984 50

$

In $billions

45

$

73% of those are LOCAL searches.

40

$

35

$

61% actually BUY! 30

$

By 2016, the vast majority of those searches will be done on a mobile device.

25

$

*Not adjusted for inflation. If it were, this chart would be even more disturbing!

20

$

Source: Newspaper Association of America

1984

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1992

1996

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2008

2011

Local Search Is Where It’s At

 Search Term



Paid Ad



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Now serving upstate NY in the Glens Falls and Queensbury area.



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Are you paying a company a ridiculous amount of money for SEO (Search Engine Optimization)? What if I told you I have reached the #1 POSITION on Google multiple times for relevant organic search terms in LESS THAN 1 WEEK... and NEVER paid Google a dime for advertising! Stop...PLEASE, Stop wasting money on SEO. It’s the “Modern Day Snake Oil.”

►I am Ed Deso. ►I AM bhumerang. ►I AM Business. ►Business IS my sport. Business IS my hobby. Business success is the ONLY option. ►I’ve read the Wall Street Journal for 30 years. (Only Newspaper I Read!) ►I watch CNBC up to 14 hours per day. (Larry Kudlow for President!) ►I AM informed! ►I want your business to succeed as much as I’ve ever wanted any of my businesses to succeed. ► Are you serious about your business? Is it your passion? Is it your life’s work?

Do you want to make it everything it can be and more? ►Virtually every significant innovation comes from America’s entrepreneurs. ►Successful American businesses have changed the world. ►Successful businesses are not evil. ►Making money is not evil. ► Those who CHOOSE to live off of other people’s hard work (Occupy Wall Street) need to find a new villain. ►I can’t remember a single time in my life when I’ve been hired for a good paying job by a poor person. ►I have NO USE for lazy people. ► Someone’s always going to have a bigger house or a nicer car than you. Get over it and try harder.

Envy is unbecoming. ►It upsets me that there are 43,000,000 Americans on food stamps. ► It disgusts me that 49% of Americans don’t pay federal income taxes... and then complain I’m NOT paying my “Fair Share.” REALLY? ► W e need more successful businesses in this country...that can employ more people, who in turn can PAY their own way forward rather than GET paid by the government (=taxpayer) for doing nothing. ► If it weren’t for America’s great businesses and outstanding military, where would we be as a country right now? ► I have faith in businesses just like yours to pull us out of this financial mess we’re in. ► If you’re ready to get to work...serious, hard, but enjoyable work...give me a call. Your future and the country’s future depends on

all of us being successful!

Email: ed@bhumerang.com