[ my design journal ] bianca frank
[ my design journal ] bianca frank
B [ my design journal ]
[ my design journal ] bianca frank GR460 Senior Portfolio Instructed by Jeremy Stout Fall 2012 Academy of Art University Printed and Bound by Blurb Š2012, All Rights Reserved
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[ my design journal ] bianca frank
dedication
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[ contents ]
1 [ journal entry ] MATTERS OF RESPONSIBILITY [ project ] IKEA; Corporate Sustainability Report [ category ] Collateral Design, Ad Design, Print Design, Poster Design [ folio ] 10—27
4 [ journal entry ] MATTERS OF ART [ project ] Alaska Design; magazine [ category ] Print Design, Magazine Design [ folio ] 62—73
7 [ journal entry ] MATTERS OF SUSTAINABILITY [ project ] Spot; Organic Cleaning Line [ category ] Identity, Branding, Package Design [ folio ] 110—119
2
3
[ journal entry ] MATTERS OF CONSCIOUS
[ journal entry ] MATTERS OF MORALITY
[ project ] Food Overload; book
[ project ] 7point9; Non-Profit Campaign & Event
[ category ] Print Design, Book Design, Infographics
[ category ] Branding, Collateral Design, Envionmental Design, Print Design, WebDesign
[ folio ] 28—45
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[ folio ] 46—61
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[ journal entry ] MATTERS OF HISTORY
[ journal entry ] MATTERS OF BEAUTY
[ project ] Levi Strauss; Identity Manual
[ project ] U; Skincare Line
[ category ] Rebranding, Identity, Collateral Design, Environmental Design, Print Design
[ category ] Identity, Branding, Package Design
[ folio ] 74—99
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[ folio ] 100—109
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[ journal entry ] MATTERS OF BIOLOGY
[ journal entry ] MATTERS OF IDENTITY
[ project ] 360 Degrees; The Life Cycle of the Alaskan Salmon
[ project ] Various Logo Design
[ category ] Print Design, Book Design, Infographics [ folio ] 120—139
[ category ] Brand, Identity [ folio ] 140—149
[ IKEA Corporate Sustainability Report ]
matters of RESPONSIBILITY “IKEA Corporate Sustainability Report” [ category ] Collateral Design, Ad Design, Print Design, Poster Design [ class ] Print & Digital Media 2 [ instructor ] Jeremy Stout [ project objectives ] The project objective was to develop a Corporate Sustainability Report for a global brand. We were to develop this in a way that the look of the report would blend seemlessly with the already established brand. [ project outcomes ] Overall, the outcome of the CSR was one that I am extremely proud of. The bold simplicity of the design, icons, and icongraphics would flow exactly into the brand of IKEA. I also truly enjoyed delving into who IKEA really is behind the scenes. It’s always an interesting process designing for a major brand. I think I definitely did this brand justice. [ typography ] Arial Black by R. Nicholas & P. Saunders [ palette ] [ photographer ] Bianca B Frank
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[ my design journal ] bianca frank
[ project 1 ] IKEA Corporate Sustainability Report
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[ my design journal ] bianca frank
[ project 1 ] IKEA Corporate Sustainability Report
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[ my design journal ] bianca frank
[ project 1 ] IKEA Corporate Sustainability Report
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[ my design journal ] bianca frank
[ project 1 ] IKEA Corporate Sustainability Report
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[ my design journal ] bianca frank
[ project 1 ] IKEA Corporate Sustainability Report
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[ my design journal ] bianca frank
[ project 1 ] IKEA Corporate Sustainability Report
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[ Food Overload ]
matters of CONSCIOUS “Food Overload; History & Effects of the Food Waste Epidemic” [ category ] Print Design, Book Design, Infographics [ class ] Typography 4 [ instructor ] Lian Ng [ project objectives ] The objective of this project was to design and compile a hard bound book that would also include information that offered us an opportunity to develop infographics. These statistics or facts could then be represented graphically. A book that had the peaks and valleys of a symphony, and that would be visually enticing to pick up off of the shelf. A book that visually supported it’s concept utilizing type, graphics, color as well as strong imagery. [ project outcomes ] The final outcome of the book was highly successful. Two visual cues were strong thru the entirety of the book. First of which was the historical aspect of the book, which included why and how this epidemic has evolved over time. Secondly, the way in which the typography visually supported the concept of being “squished” and “squeezed” as how our country physically feels the effects of this epidemic that is constantly growing. [ typography ] Miso by Mårten Nettelbladt Museo by Exljbris [ palette ] [ photographer ] Bianca B Frank
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[ my design journal ] bianca frank
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[ my design journal ] bianca frank
[ project 2 ] Food Overload; History & Effects of the Food Waste Epidemic
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[ my design journal ] bianca frank
[ project 2 ] Food Overload; History & Effects of the Food Waste Epidemic
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Calories from the U.S. Food Supply, Adjusted
1,000
for Losses, Increased 19 Percent between 1983 and 2000. Rounded to the nearest hundred not calculated for years before 1970.
TOTAL FOOD SUPPLY AVAILABLE FOR CONSUMPTION
3,000
CALORIES
3,500
FOOD SUPPLY ADJUSTED FOR SPOILAGE, COOKING LOSSES, PLATE WASTE AND OTHER LOSSES.
2,500
2,000 1960
1970
1980
1990
2000+
YEAR
ONE U.S. DOLLAR
20
PREVALENCE OF OVERWEIGHT PEOPLE
AMONG CHILDREN & ADULTS, BY YEAR.
15
PERCENTAGE OF CHILDREN
PERCENTAGE OF ADULTS
PERCENT
10 5
15.8¢ FARM
84.2¢ MARKETING
0 1963-70
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[ my design journal ] bianca frank
1971-74
1976-80
1988-94
1999-02
REASONS FOR HOUSEHOLD FOOD WASTE
2%
6%
14%
18%
BOUGHT SOMETHING THEY ALREADY HAD
FAMILY DIDN’T LIKE
LEFT OUT TOO LONG & CHILDREN REFUSED
FOOD OVERCOOKED & DIDN’T LIKE
31%
35%
46%
48%
LEFTOVERS WHEN COOKING
LOOKED “OFF”
SMELLED “OFF”
PAST “USE BY” DATE
52%
55%
PART OF FOOD NOT EATEN
PLATE SCRAPS
[ project 2 ] Food Overload; History & Effects of the Food Waste Epidemic
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[ my design journal ] bianca frank
[ project 2 ] Food Overload; History & Effects of the Food Waste Epidemic
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[ 7point9 ]
matters of MORALITY “7point9; Non-Profit Campaign & Event� [ category ] Branding, Collateral Design, Envionmental Design, Print Design, WebDesign [ class ] Graphic Design 3 [ instructor ] Gordon Mortensen [ project objectives ] The objective of this non-profit project was to develop a campaign that provides the public with knowledge regarding the lack of clean water in the Central Africa region. This campaign would work to provide clean running water wells, to help alleviate the problem. The campaign also includes a charity event requiring a full spectrum of deliverables and collateral associated with such event. [ project outcomes ] The final outcome of the campaign gave me a great sense of accomplishment. I learned about a very fulfilling area of design that I personally will be exploring more in the future. I love being able to give a cause a visual voice. Something that will communicate, and help the world in a larger way. [ typography ] Gill Sans by Eric Gill Perpetua by Eric Gill [ palette ] [ photographer ] Bianca B Frank
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[ my design journal ] bianca frank
[ project 3 ] 7point9; Non-Profit Campaign & Event
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[ my design journal ] bianca frank
[ project 3 ] 7point9; Non-Profit Campaign & Event
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[ project 3 ] 7point9; Non-Profit Campaign & Event
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[ my design journal ] bianca frank
[ project 3 ] 7point9; Non-Profit Campaign & Event
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[ my design journal ] bianca frank
[ project 3 ] 7point9; Non-Profit Campaign & Event
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[ my design journal ] bianca frank
[ project 3 ] 7point9; Non-Profit Campaign & Event
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4 [ Alaska Design Magazine ]
matters of ART “ALASKA DESIGN; magazine� [ category ] Print Design, Magazine Design [ class ] Print 1 [ instructor ] Thomas McNulty [ project objectives ] The objective of this project was to design a magazine publication based on a target demographic of our choice. We were required to develop a feature article that would draw the interest of our chosen demographic. We were also required to design the cover page, columns, headlines and an editorial section. [ project outcomes ] The final outcome of the Alaska Design magazine was highly successful. Learning the ins and outs of developing a magazine. This process definitely helped me with compiling relevant information, how to formulate a plan, and how to utilize an intricate grid system. [ typography ] Myriad Pro by R.Slimback & C.Twombly Chaparral Pro by C.Twombly Hoefler Text by Jonathan Hoefler [ palette ] varies by publication [ photographer ] Bianca B Frank
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[ my design journal ] bianca frank
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[ my design journal ] bianca frank
[ project 4 ] Alaska Design Magazine
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[ my design journal ] bianca frank
[ project 4 ] Alaska Design Magazine
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5 [ Levi Strauss; Identity Manual ]
matters of HISTORY “Levi Strauss; Identity Manual� [ category ] Rebranding, Identity, Collateral Design, Environmental Design, Print Design [ class ] Identity 2 [ instructor ] Gordon Mortensen [ project objectives ] The objective of this project was to utilize a well known brand, and essentially rebrand the company into a completely new product line. We were required to develop a new brand, corporate identity manual for the rebrand, as well as multiple collateral pieces. [ project outcomes ] The final outcome of this campaign was much better than I had hoped. The rebrand is fresh, up-to-date, and still very cohesive with the other lines. The new product line, still resmbles a viable Levi product. Using a company, with history rich like Levi has an awesome challenge and I enjoyed it immensly. [ typography ] Gill Sans by Eric Gill Perpetua by Eric Gill [ palette ] [ photographer ] Bianca B Frank
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[ my design journal ] bianca frank
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[ my design journal ] bianca frank
[ project 5 ] Levi Strauss; Identity Manual
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[ my design journal ] bianca frank
[ project 5 ] Levi Strauss; Identity Manual
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Redefine You
On 2.10.11 Levi is launching it’s biggest reveal since the original jean was created. Launching into the high fashion market, be a part of redefining you with Levi Strauss leading the way. w w w.levilaunch.com | facebook | t weet@launch.com
Redefine You On 2.10.11 Levi is launching it’s biggest reveal since the original jean was created. Launching into the high fashion market, be a part of redefining you with Levi Strauss leading the way. w w w.levilaunch.com | facebook | tweet@launch.com
Price tag - Womens front
Actual Size 2” x 4”
back
w w w.levilaunch.com | facebook | t weet@launch.com
On 2.10.11 Levi is launched it’s biggest reveal since the original jean was created. Launching into the high fashion market, be a part of redefining
ITEM # 000000000
you with Levi Strauss leading the way.
DESCRIPTION | WOMENS 550 SLIM
PRICE | $00.00
12345678910111234 34.95 w w w.levilaunch.com | facebook | tweet@launch.com
On 2.10.11 Levi is launched it’s biggest reveal since the original jean was created. Launching into the high fashion market, be a part of redefining you with Levi Strauss leading the way.
ITEM # 000000000 DESCRIPTION | WOMENS 550 SLIM SIZE 00
PRICE | $00.00
12345678910111234 34.95
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[ my design journal ] bianca frank
[ project 5 ] Levi Strauss; Identity Manual
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On 2.10.11 Levi is launching it’s biggest reveal since the original jean was created. Launching into the high fashion market, be a part of redefining you with Levi Strauss leading the way.
Redefine You w w w.levilaunch.com | facebook | t weet@launch.com
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[ my design journal ] bianca frank
On 2.10.11 Levi is launching it’s biggest reveal since the original jean was created. Launching into the high fashion market, be a part of redefining you with Levi Strauss leading the way.
Redefine You w w w.levilaunch.com | facebook | tweet@launch.com
[ project 5 ] Levi Strauss; Identity Manual
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[ project 5 ] Levi Strauss; Identity Manual
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[ my design journal ] bianca frank
[ project 5 ] Levi Strauss; Identity Manual
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[ my design journal ] bianca frank
[ project 5 ] Levi Strauss; Identity Manual
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Care Tag back
60°f
Inside clothing label / front
Machine wash cold with like colors.
Tumble dry medium heat.
Warm iron if needed.
Donate to Goodwill when no longer needed care for our planet.
Actual Size - 1.5” x 2.5”
60°f
Machine wash cold with like colors.
Tumble dry medium heat.
Warm iron if needed.
Donate to Goodwill when no longer needed care for our planet.
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[ my design journal ] bianca frank
Actual Size - 1” x 3”
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[ my design journal ] bianca frank
[ project 5 ] Levi Strauss; Identity Manual
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6 [ U Skincare Line ]
matters of BEAUTY “U Skincare Line� [ category ] Identity, Branding, Package Design [ class ] Package Design 3 [ instructor ] Thomas McNulty [ project objectives ] This project required that we utilize an existing brand and develop a sub brand skin care line. We were also required to work with a fabricator in order to build an instore display system for the new line. [ project outcomes ] Overall, I am very satisfied with the outcome of the line. Although some elements were lost from the final design during fabrication, I still think that the line is reflective of the W brand and that was the ulimate goal. [ typography ] FF DIN by Albert-Jan Poo Myriad Pro by R. Slimbach & C. Twombly [ palette ] [ photographer ] Bianca B Frank
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[ my design journal ] bianca frank
[ project 6 ] U Skincare Line
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[ project 6 ] U Skincare Line
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7 [ Spot Organic Cleaning Line ]
matters of SUSTAINABILITY “Spot Organic Cleaning Line” [ category ] Identity, Branding, Package Design [ class ] Package Design 3 [ instructor ] Thomas McNulty [ project objectives ] This project required that I design and comp a product line of sustainable cleaning items. This line should be enticing, and help energize younger individuals to start cleaning! The product line also had to be sustainable for the environment and safe for young users. [ project outcomes ] The sustainable product line for kids came to me when I thought of a fun, safe way to get children to clean up. This line gives kids a safe way to handle products, and engrains safety for environment and ourselves early. Utilizing a bright color palette, along with a great, fun typeface like “Inlove” brought real character to this package line. [ typography ] Inlove by Ariel Di Lisio & Alejandro Paul Myriad Pro by R. Slimbach & C. Twombly [ palette ] [ photographer ] Bianca B Frank
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[ my design journal ] bianca frank
[ project 7 ] Spot Organic Cleaning Line
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[ project 7 ] Spot Organic Cleaning Line
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[ my design journal ] bianca frank
[ project 7 ] Spot Organic Cleaning Line
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8 [ 360 Degrees Book ]
matters of BIOLOGY “360 Degrees; The Life Cycle of the Alaskan Salmon” [ category ] Print Design, Book Design, Infographics [ class ] Typography 3 [ instructor ] Carolina de Bartolo [ project objectives ] This project required that we design and compile a book based in science, on a topic of our choice. We would create this book with found information, as well as develop a system of infographics that would be utilized throughout the book. [ project outcomes ] Having a book, that’s not only designed well but also informative was a huge success of the finishing of this project. This by far was my most painful, and yet rewarding project throughout my school career. I am happy to walk away with a powerful typographic and conceptual book to add to my portfolio. [ typography ] Trade Gothic by Jackson Burke [ palette ] [ photographer ] Bianca B Frank
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[ my design journal ] bianca frank
[ project 8 ] 360 Degrees; The Life Cycle of the Alaskan Salmon
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[ my design journal ] bianca frank
[ project 8 ] 360 Degrees; The Life Cycle of the Alaskan Salmon
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[ my design journal ] bianca frank
[ project 8 ] 360 Degrees; The Life Cycle of the Alaskan Salmon
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50,000
(2003) 53,000 65,000
(2005)
51,000
(2001)
(2007)
80,000
(2009)
TOTAL RETURNS IN ALASKA SALMON HATCHERIES total egg takes (gathered) salmon released into wild
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[ my design journal ] bianca frank
[ project 8 ] 360 Degrees; The Life Cycle of the Alaskan Salmon
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[ my design journal ] bianca frank
[ project 8 ] 360 Degrees; The Life Cycle of the Alaskan Salmon
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[ my design journal ] bianca frank
[ project 8 ] 360 Degrees; The Life Cycle of the Alaskan Salmon
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[ my design journal ] bianca frank
[ project 8 ] 360 Degrees; The Life Cycle of the Alaskan Salmon
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[ my design journal ] bianca frank
[ project 8 ] 360 Degrees; The Life Cycle of the Alaskan Salmon
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9 [ Various Logo Design ]
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[ project 9 ] Various Logo Design
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[ my design journal ] bianca frank
[ project 9 ] Various Logo Design
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[ my design journal ] bianca frank