GRAPHICS STANDARDS MANUAL
INTRODUCTION BASIC TOOLS Logo Clear Area Minimum Size Backgrouds Logo Identity Logo with Slogan Color Tipopgraphy APPLICATIONS Magazine Cover Advertisement Stationary Website
CONTENTS
INTRODUCTION
Season Drizzle is a new gastronomic magazine for adventurous men an women that enjoy experimenting with cooking and knowing about food culture from around the world. It will provide a wide variety of gastronomic knowledge that contains exotic and traditional recipes. It will also give review and recommendations of restaurants around the world, while it maintains a theme dedicated to a type of food or platter that is popular on each season.
It’s not just another food magazine, it’s gastronomic culture.
BASIC TOOLS
LOGO The logo for Season Drizzle was based on the concept of the magazines being published every season. There is also a playfulness with having the logo on vertical to simulate the action of the drizzle.
MAIN VERSION This version of the logo will be used in a white backgroud.
CLEAR AREA For the logo to have an easier readability, is always good to respect its clear areas.
The proportion of the size of this margin it’s being measure by using the width of the S.
90% Black squear with round edges Multiply Fx 60%-80% Opacity
MAIN VERSION WITH A BACKGROUNG This version of the logo will be used when the backgroud is conflicting with the logo.
FIXED SIZES These are prestablished sizes that the logo will use in diferent prataforms.
PRESENTATION CARD: 3 in logo
LETTER SIZE: 7 in logo MINIMUM EXPRETION: 1 in
BACKGROUNDS These are the indications of how the logo can be substained in diferent types of backgrounds. Although the best option is to place the logo is simple backgrounds that will not disrupt its visual and readability.
White Background Colorful Background Solit color Background Gray Scale Background
LOGO IDENTITY It is important to respect the indication that are stablish in relation with the proportions of the logo.
distortion of the pictorial logo
Season Drizzle provides a wide variety of gastronomic knowledge from around the world. For it to comunicate this idea, it is always good to link the slogan an logo in an organized way.
seasondrizzle
changing the order of the elements
LOGO WITH SLOGAN
changing the font stablish of the logo
The slogan will always be placed on the top or bottom of the logo.
COLOR It is important to respect the indication that are stablished in relation with the proportions of the logo.
PANTONE 382 U C: 29% M: 0% Y: 100% K: 0% R: 193 G: 216 B:47 #C1D82F
PANTONE 144 U C: 0% M: 48% Y: 100% K: 0% R: 248 G: 151 B:29 #F8971D
TIPOGRAPHY In the use of body text, its essential to know what style of font should used in contrast with the logo for it to not be overwhelmed by it. Gill Sans Std Regular ABCDEFGHIJKMNLOPQRSTUVWXYZ abcdefghijkmnlopqrstuvwxyz 1234567890 Futura Std Medium ABCDEFGHIJKMNLOPQRSTUVWXYZ abcdefghijkmnlopqrstuvwxyz 1234567890 Futura Std Bold ABCDEFGHIJKMNLOPQRSTUVWXYZ abcdefghijkmnlopqrstuvwxyz 1234567890 Bell MT Std Bold ABCDEFGHIJKMNLOPQRSTUVWXYZ abcdefghijkmnlopqrstuvwxyz 1234567890
APPLICATION
MAGAZINE COVER For the grid of the magazine cover, the logo should have the height of 7 inches and be within a margin of 0.5 inches. 0.5 in letter size magazine 0.5 in
7 in logo
ADVERTISEMENT The advertisement should consist of bright top shots of food, the slogan, logo and call of action.
1.75 in
1.75 in
Futura Bold Futura Book 12pt
1.25 in
0.5 in Overlaping Layer Black 90% Multiply 80% Opacity
0.5 in 0.38 in
STATIONARY
0.25” 1.5”
0.12”
0.68”
0.68”
0.5”
Letter head
555 ADRESS AND ST. 33131 SEASONDRIZZLE.COM 786.555.5555
0.5”
Presentation card
4.5”
3.0”
11”
0.78”
0.78”
0.29”
555 Adress and St. 33131
3.5”
DIRECTOR 786.555.5555
2”
BIBIANA BERARDI SEASONDRIZZLE.COM
0.37”
0.09”
0.29”
8.5”
Embelope
0.5” 0.25”
0.7” 0.3” 0.5”
555 Adress and St. 33131 SEASONDRIZZLE.COM
9.5”
4”
WEBSITE