BIC Sport was founded in 1979 by the Bich family of BIC pen fame. Passionate sailors and windsurfers, the family invested their technical expertise in manufacturing and plastics to the world of watersports. Our mission then and now is to build the most durable, high-quality watersports equipment on the planet at very reasonable prices. Over the last few seasons we’ve applied our 30 years of board manufacturing know-how to the new sport of Stand Up Paddling. The exceptional success of our affordable 11’4’’ ACS SUP helped make SUP accessible to all. This year we’ve added three new models to our SUP lineup: A 10’4’’ ACS model joins the 11’4’’ in our entry-level board range and we’ve added an 11’6’’ and 10’6’’ in our famous E-Comp construction technology, offering high-performance at a great price.
