BIDV Review 67- December 2020

A Newsletter of Bank for Investment and Development of Vietnam JSC • Issue No.67 | Dec 2020

BIDV among

Top 50

leading brands Moody’s upgrades BIDV’s long-term foreign currency deposit rating

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BIDV headquarters seen from Hoan Kiem Lake, Hanoi

ABOUT BIDV The Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV), founded on 26 April 1957, is the longest-established commercial bank in Vietnam. The bank’s operations cover banking, insurance, securities, and financial investment. BIDV has a network of more than 1,060 branches and transaction offices as well as presence in six countries and territories. BIDV has been among Top 2000 largest public companies since 2015 (Forbes); Top 500 most valuable bank brands (Brand Finance). BIDV is headquartered in Hanoi, the capital of Vietnam.

The bank’s stock (ticker: BID) is listed on Ho Chi Minh City Stock Exchange (HOSE).

EXECUTIVE PRODUCER TRAN PHUONG Bank for Investment and Development of Vietnam JSC

Senior Executive Vice President EDITORIAL BOARD Branding and Communication department HEAD OFFICE: BIDV Tower, 35 Hang Voi str., Hoan Kiem dist., Hanoi, Vietnam Tel: (+84) 24 22205544 Fax: (+84) 24 22225316 Contact center: 19009247 Email: bidvreview@bidv.com.vn License No.15/GP-XBBT dated 27 February 2020 by the Ministry of Information and Communications Printed at Vietnam Book Printing Joint Stock Company

Editor’s Letter

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Dear readers, 020 has come to an end with the economy both domestic and global severely affected by the coronavirus pandemic. As a result, Vietnam’s GDP in 2020 is estimated to increase by just 2.91 percent - the lowest level in decades. However, amid the negative impacts of the COVID-19 pandemic, even this growth is considered a success for Vietnam, as it is amongst the world’s highest. The country’s GDP is expected to rise by 6.8 percent in 2021 and 6.5 percent in 2022.

The bank has been rated by Forbes Vietnam as one of the three largest commercial banks with highest brand value in the country, being ranked at 15 according to the list of the Top 50 leading brands in Vietnam.

BIDV is also among five commercial banks to have qualified and been selected for implementing a project worth USD5 million funded by the Women Entrepreneurs Finance Initiative to support women-led small and medium-sized enterprises. The State Bank of Vietnam is acting as the executive agency while five commercial banks are acting as project implementers. As a leading financial institution in Vietnam, BIDV has strongly deployed solutions to help businesses overcome

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difficulties caused by the Covid-19 pandemic.

Global rating agency Moody’s announced its ratings for BIDV. According to Moody’s release, BIDV’s long-term foreign currency deposits rating was upgraded to Ba3 from B1. The rating actions follow Moody's upgrade in foreign currency bank deposit ratings for Vietnamese banks. Moody's ratings reflect the steady improvement in BIDV’s asset quality, with funding continuing to be the bank’s strength. BIDV's new share issuance to Hana Bank in 2019 has improved its equity.

Vietnam is the fastest growing nation brand.

According to a report released by Brand Finance, Vietnam’s brand value skyrocketed 29 percent to USD319 billion, up nine places from last year.

Over the past four years, Vietnam's brand value ranking has continuously improved and it is now among the strongest nation brands thanks to the government's efforts in business investment environment reform and achievements in import and export as well as positive forecasts for GDP growth.

The New Year 2021 is coming and this issue BIDV Review offers readers a glimpse at how cultures around the world welcome the change of the calendar with their unique New Year’s traditions.

December 2020

contents

BIDV HIGHLIGHTS

POLICY UPDATE

03. BIDV among Top 50 leading brands in Vietnam

18. Banks required to provide taxpayers account information to tax regulators

PRODUCTS & SERVICES

04. BIDV joins to implement women-led SME project

19. BIDV and Hana Bank launch remittance service

06. Turning challenges into opportunities through digital transformation

LIFESTYLE

08. Top 30 Vietnam banking brands 09. Moody’s upgrades BIDV’s long-term foreign currency

20. New Year's traditions from around the world

bank deposit rating

10. BIDV among Vietnam’s sustainable companies 2020

22. Myanmar’s Thadingyut ‘Lighting Festival’ CSR

24. Runners support flood-hit communities

11. VNBA a bridge to connect member organisations

뉴스

MARKET MOVEMENTS

12. Promoting non-cash payment in the digital economy 14. Vietnam’s GDP expected to rise to 6.8 percent in 2021 16. Vietnam the fastest growing nation brand 17. Vietnam's currency policy aims at stabilising inflation and macroeconomy

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26. BIDV, 2020년 베트남 국가 브랜드 50 순위 들었다 27. BIDV, ADB 은행의500만 달러의 무상원조 프로젝트에 참가 28. BIDV, 2020 Banking Brand 2위 29. 무디스 (Moody’s), BIDV 외화 예금 등급 상향 30. BIDV, Hana EZ 서비스 출시

B I D V review

BIDV Highlights

Tha nh Th ao

BIDV among Top 50 leading brands in Vietnam BIDV has been rated by Forbes Vietnam as one of the three largest commercial banks with highest brand value in the country, being ranked at 15.

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n 17 December Forbes Vietnam announced its list of the Top 50 leading brands in Vietnam.

The total brand value of the 2020 list is worth more than USD12.6 billion, up 22 percent compared to the previous year.

The list of the top 50 brands is classified by industry, most of which have been operating for more than 10 years - long enough for companies to affirm their brands. By sector, the two groups with the most representatives were food and beverages and financial services, with nine representatives each, followed by real estate, technology, raw materials and retail.

In the context of challenges within the economy and banking industry due to the impact of Covid-19, BIDV has rendered efforts to maintain stable business operations, safety and operational efficiency. The bank’s total assets as of the end of September 2020 reached VND1,468 quadrillion (USD63.5 billion) – making it the largest commercial bank in Vietnam; customer deposits hit over VND1,145 quadrillion (USD49.6 billion), and customer loans stood at over VND1,145 quadrillion (USD49.6 billion).

Ms. Nguyen Thi Thu Huong, BIDV's board member represents BIDV to receive the Top 50 leading brands certificate from Forbes Vietnam

BIDV has always abided by the instructions of the government and the State Bank of Vietnam, proactively implementing measures and joining hands with the banking industry to support businesses and individual customers to overcome the challenges caused by the pandemic to ensure stable living and business activities.

According to preliminary calculations, BIDV spent over USD6,400 billion (USD276 million) this year in supporting customers to overcome the effects of Covid-19.

In 2020, showing positive results in many aspects of its operations, BIDV has been recognised by domestic and international organisations with

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prestigious awards including: “World’s Top 2,000 largest public companies” (as voted by Forbes), “World’s Top 300 most valuable banking brands” (as voted by Brand Finance); "Best SME Bank in Vietnam" (awarded by Alpha Southeast Asia); “Outstanding Retail Bank” for five consecutive years (awarded by Vietnam Banks Association and IDG); and "Top 10 largest banks in Vietnam", among others.

Recently, BIDV was also honoured as Vietnam Value – the national brand for the sixth time. These awards serve as recognition of the role, value and contribution of the BIDV brand to the country’s socio-economic development and economic integration.

BIDV Highlights

Phuong Anh

BIDV joins to implement women-led SME project Bank (SHB), Tien Phong Joint Stock Commercial Bank (TPB), and Vietnam Prosperity Bank (VPB).

Economic disruptions caused by Covid-19 have fallen hardest on SMEs, who have very limited resources to manage economic shocks. In June 2020, the General Statistics Office of Vietnam (GSO) reported that nearly 30,000 Vietnamese businesses registered to temporarily suspend their operations, a 38 percent increase over the first half of 2019.

Mr. Tran Long, BIDV’s senior executive vice president and head of wholesale banking group (left), signs the project implementation agreement

On 22 December the State Bank of Vietnam (SBV) and the Asian Development Bank (ADB) signed a USD5 million grant agreement to support women-led small and medium-sized enterprises.

BIDV is among five commercial banks to have qualified and been selected for implementing the project.

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he USD5 million “Covid-19 relief for women-led small and medium-sized enterprises” project funded by the Women Entrepreneurs Finance Initiative (We-Fi) aims to incentivise participating banks in Vietnam to restructure existing loans or extend new loans to at least 500 women-led small and medium-sized enterprises (WSMEs), whose access to finance has been weakened due to Covid-19. Five banks have volunteered to participate in the grant, including the Asia Commercial Bank (ACB), Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV), Saigon-Hanoi Joint Stock Commercial

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The project is expected to be implemented between December 2020 and December 2022. The State Bank of Vietnam is acting as the executive agency while the five commercial banks are acting as project implementers.

As a leading financial institution in Vietnam and the leading partner bank of ADB in Vietnam, BIDV has strongly deployed solutions to help businesses overcome difficulties caused by the Covid-19 pandemic. The Vietnamese lender has cut lending rates by up to 2 percent p.a. for existing loans and up to 1.5 percent p.a. for new loans for customers affected by Covid-19.

Addressing the signing ceremony, the governor of the State Bank of Vietnam Mrs. Nguyen Thi Hong said that the SBV, following instructions from the government, has issued and implemented a number of credit

BIDV Highlights

support policies for businesses affected by Covid-19 including encouraging credit institutions to restructure loans to support customers affected by Covid-19 and deploying measures to extend credit to priority sectors and areas, particularly loans for maintaining and recovering industries and sectors affected by the Covid-19 pandemic. According to the State Bank governor, the support of resources by international communities is of great significance for the successful implementation of such policies and measures.

“Although Vietnam has managed the Covid-19 pandemic well, supply chain disruptions, economic downturns in export markets, and declines in tourism have slowed the country’s economy,” said Mr. Andrew Jeffries, ADB country director for Vietnam. “To revive and sustain their businesses, support to access critical financing is essential for small- and medium-sized enterprises (SMEs), especially WSMEs adversely affected by Covid-19.”

WSMEs who have qualified for the program will be supported with a maximum of USD10,000. In addition to this financial support, each participating WSME will also be provided free access to a business advisory program which helps them better organise their business activities

At least 500 women-led SMEs will benefit from the project

during the Covid-19 period. The economic gains of the project are likely to come from helping WSMEs to avoid bankruptcy, to preserve employment, and to access credit at a time when banks are reducing lending. The project complements the government’s financial inclusion strategy, approved in February 2020, which places special emphasis on both women and SMEs. We-Fi is governed by 14 founding contributing countries and managed

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by the World Bank. It aims to mobilise more than USD1 billion in commercial and international financial institution finance to improve the business environment for women-owned or led SMEs. In 2019, ADB received USD20.19 million from We-Fi to support WSMEs to access financing and training in Vietnam and the Pacific.

BIDV Highlights

Thu Trang

Turning challenges into opportunities through digital transformation In 2020, the Covid-19 pandemic outbreaks have seriously impacted the economy and the operation of businesses. To support businesses during this challenging period, BIDV has offered prompt solutions including lowering interest rates, restructuring loans and waiving fees.

Practical actions to better support businesses Following the government's solution stated in Directive No.11/CT-TTg dated 4 March 2020 and the State Bank's direction outlined in Circular No.01/2020/TT-NHNN dated 19 March 2020, BIDV has proactively taken timely actions to help businesses overcome challenges.

BIDV has implemented policies to reschedule the repayment period, lower interest rates and exempt interest for Covid-19 affected customers. Along with this, the bank has promptly implemented credit packages of up to USD4.4 billion throughout the year. Customers of the bank are also being offered up to

market, and is also one of four banks participating in the implementation of the ACH payment system project with Napas.

Recently, BIDV became the first Vietnamese bank to successfully apply blockchain technology in trade finance transactions.

According to Mr. Tran Long, senior executive vice president and head of BIDV’s Wholesale Banking group, customers are the primary focus for BIDV receives a host of awards from prestigious organisations the bank’s action plan, aiming at providing the best customer experience. With the 50 percent off transaction fees for cooperation with Korean strategic e-banking services including internet partner Hana Bank, BIDV has banking and mobile banking. quickly applied the most advanced technologies to launch banking Above all, BIDV has been turning products and services of automated challenges into opportunities through high-technology towards improved digital transformation, making it customer experience in the future. beneficial for its customers in the “new normal”. Its key product for Mr. Bui A Dong, chief accountant corporate customers – BIDV iBank – of Airports Corporation of Vietnam is being continually refined in order (ACV), lauded BIDV on its technical to comprehensively meet the needs readiness which has greatly supported of customers. To date, over 50,000 the digital transformation of ACV. customers have used BIDV iBank, “With BIDV iBank, transactions and resulting in growth of 390 percent of reports are carried out online, which transaction volume compared with 2019. help reduce paperwork and faceto-face transactions. As a result, To create a digital platform, BIDV has although the Covid-19 pandemic developed a bundle of digital products has been extremely complicated and and services for corporate customers unpredictable, the financial activities such as electronic payment collection, of our entire corporation and 21 online bill payment, Business Online member units have been running and Homebanking, amongst others. smoothly, safely, barely affected or BIDV is among the first banks to interrupted.” offer Virtual Account products to the

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BIDV Highlights

Awards from prestigious organisations In recognition of its efforts in digital transformation, BIDV was named “Best Bank in Vietnam" and "Best Cash Management Bank in Vietnam" in 2020 by The Asian Banker. The bank’s achievements in money management and business results including promoting technology investment to develop digital banking and providing digital technology solutions to customers were noted.

According to The Asian Banker, BIDV has pioneered the application of digital and cashless payment in Vietnam, a country where cash is still the primary means of payment.

BIDV has provided comprehensive cash management solutions including revenue, expenditure and accounting management for customers, and is reflected in the deployment of product and service packages for small and large corporations in Vietnam such as Vietnam Electricity (EVN), Airports Corporation of Vietnam (ACV), Vietnam Posts and Telecommunications Group (VNPT) and Vingroup, amongst others;

as well as providing multi-channel cash flow management solutions, 24/7 online bill payment, electronic household payment and identity account solutions to support cash flow management for corporate customers.

In the small and medium enterprise segment (SMEs), BIDV has gained remarkable achievements. In 2020, the SME customer base at BIDV rocketed to 310,000, maintaining its leading position in the number of SME customers among Vietnamese banks. Having provided comprehensive solutions to SME customers, BIDV won "Best SME Bank in Vietnam 2020"

by The Asian Banking & Finance (Singapore) for three consecutive years and "Best innovative solutions for business customers in Vietnam 2020".

BIDV also received the award "Best SME Bank in Vietnam 2020" awarded

by The Global Banking & Finance Review (GBFR- United Kingdom), and the "SME Bank of the Year, Vietnam" award for three years running by The Alpha Southeast Asia Magazine.

The bank has also received national recognition, being honoured with the

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"Trust and Use Vietnam 2019" award by the Vietnam Economic Times, and the award for sustainable development enterprises in Trade - Services sector from the Vietnam Business Council for Sustainable Development 2019-2020.

BIDV is also the first bank to cooperate with ADB to provide a sustainable credit program for SMEs. The awards are the recognition of BIDV's efforts to support enterprises in business activities through promoting green and sustainable credit lines, digital banking and transforming customer base, as well as accompanying enterprises to overcome difficulties caused by Covid-19.

BIDV said it would continue to improve its BIDV iBank service with new features and utilities, and apply advanced technologies such as eKYC, blockchain and AI & Robotics, amongst others, to enhance user experience and best support the operations and development of the business.

BIDV Highlights

Tu e M inh

Top 30 Vietnam banking brands 2020 is considered to be the most successful year for private banks in Vietnam despite global and domestic economies being shaken by the Covid-19 pandemic. Most of the private banks have seen growth in their brand health while that of state-owned banks has declined.

Topping the bank brand ranking this year is Techcombank with a brand health value of 34.7 points (up 7.4 points compared to 2019), followed by BIDV with brand health value of 33.3.

These two banks have superior brand health compared to the remainder of the banks in the ranking.

Mibrand Vietnam - a strategic partner of the world's leading valuation company Brand Finance - has announced the Top 30 domestic banking brands with the highest brand health index. BIDV has been named as one of the top two banks on the list.

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his is the fourth year Mibrand Vietnam has released the annual ranking, aimed at honouring banks deemed to have the most valuable brands as well as creating opportunities for Vietnamese businesses to be more aware of the significance of brand development for businesses. The index also helps

identify risks and potentials as well as offering strategic direction for brand development for the coming years.

Mibrand measures the brand health of banks using the Brand Beat Score toolkit. This includes seven assessment indicators that are sent to more than 1000 consumers aged 18 and over across the country via an online survey.

The results showed that the total brand health score of the Top 30 banks in 2020 reached 641 points, up 48 points from 2019. The top 10 banks by brand health value accounted for more than 43 percent of the total value of the list, including Techcombank, BIDV, Agribank, Vietcombank, Vietinbank, VPBank, Sacombank, ACB, MB, and TPBank.

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The outbreak of Covid-19 has dramatically changed the communication and marketing methods of banks. In 2020, most banks have focused on digital platform-based communication. This requires novelty and creativity from each bank brand as they are competing in the fierce environment like digital marketing.

The outstanding prominence of BIDV is of note here. The bank successfully deployed many effective marketing activities and campaigns based on digital platforms, stimulating the buying demand of consumers.

Given both the volatility of the market and increasing customer awareness, it is imperative that businesses constantly improve their services and come up with appropriate communication strategies in order to stay strong.

BIDV Highlights

Tu an Ho

Moody’s upgrades BIDV’s long-term foreign currency bank deposit rating level as Vietnam government’s issuer rating.

The rating actions follow Moody's upgrade in foreign currency bank deposit ratings for Vietnamese banks.

Moody's ratings reflect the steady improvement in BIDV’s asset quality, with funding continuing to be the bank’s strength. BIDV's new share issuance to Hana Bank in 2019 has improved its equity. Moody's also affirmed that BIDV’s plans to continue issuing new shares to foreign investors over the next few years will be a credit positive if successful.

BIDV headquarters in Hanoi

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n 17 December, global rating agency Moody’s announced its ratings for the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV).

According to Moody’s release, BIDV’s long-term foreign currency deposits rating was upgraded to Ba3 from B1.

The other ratings (long-term local currency deposit and long-term issuer rating) were affirmed at Ba3. BIDV’s long-term issuer rating is at the same

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2020 marks the 15th consecutive year that BIDV has been reviewed

by Moody’s. BIDV is the pioneering bank in this field, confirming the bank’s commitment to financial transparency as well as compliance with international standards.

Moody's recently completed its periodic review of a group of issuers that includes Vietnam and may include related ratings. The credit profile of Vietnam (issuer rating Ba3) incorporates the country's "a3" economic strength that balances the country's strong growth performance and large size against low GDP per capita, and is also supported by rising competitiveness and a deepening transition to higher value-added industrial activity.

BIDV Highlights

M inh Thao

BIDV among Vietnam’s sustainable companies 2020 about VND20,000 billion (USD862 million); and is recognised and trusted by credit institutions and the international community amid many changes of management mechanism for the government’s foreign entrusted funds.

Ms. Pham Thi Van Khanh - Head of BIDV SME Banking Department (centre) receives the award on behalf of the bank

BIDV has been named as one of the 100 most sustainable companies in Vietnam for 2020.

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mong the 500 short-listed companies operating in a range of business fields, the organiser voted for the top 100 most sustainable companies that have demonstrated pioneering moves in sustainable development in Vietnam. This is the third year in a row that BIDV has made the list.

BIDV’s business strategy and vision to 2030 specified a target to deliver interest to customers, shareholders, employees and the wider community.

BIDV has been open and transparent in its work towards meeting GRI global sustainability standards; standardising environmental risk management with its credit rating process and environmental risks assessment which require its customers to strictly comply with regulations of law on environmental protection.

In recent years, BIDV has given priority to financing green credit projects at

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BIDV has successfully developed an Environmental and Social Management System (ESMS) which qualified the bank to be funded by the Asian Development Bank (ADB), who is offering a mediumlong term loan worth USD300 million for financing SMEs in Vietnam. BIDV has also successfully called funds for projects such as the Skills and Knowledge for Inclusive Economic Growth Project worth USD75 million funded by ADB and the Dynamic Cities Integrated Development Project worth USD141 million funded by the World Bank.

The bank holds the belief that sustainable development goals can only be achieved when economic goals are met. BIDV has been among the top tax payers in Vietnam for many years.

In 2019, BIDV paid VND8,168 billion (USD352 million) of tax. Moreover, the bank has actively financed numerous social programs. In 2019, BIDV was the sponsor of nearly 100 social security programs nationwide with a total budget of over VND220 billion (USD9.5 million).

The Top 100 most sustainable companies in Vietnam ranking is based on the Corporate Sustainable Index (CSI), which has extremely stringent criteria including 127 indicators in four areas: Sustainable Development Index, Governance Index, Environmental Index and Labour Index.

BIDV Highlights

Ho a ng Minh

VNBA a bridge to connect member organisations On 10 December, the Vietnam Banks Association (VNBA) held its seventh congress for the tenure 20202024. Agribank was voted to hold the position as president of the association while BIDV and VietinBank were voted in as vice president and general secretary, respectively.

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NBA had a successful term, with its main activities implemented synchronously and positively. Outstanding achievements included actively giving input on the development and completion of mechanisms, policies and legal frameworks for banking operations, playing an important role in connecting members, strengthening training work, and actively supporting members in solving difficulties and problems encountered in their business operations. During the tenure, the association admitted 27 new members, making the total number of members 73.

Addressing the meeting, Mr. Phan Duc Tu, president of the VNBA of the sixth tenure and chairman of BIDV said, many new and fundamental actions had been deployed during the term. Further, the role and reputation of the association has increasingly grown, being recognised and highly appreciated by the government, ministries, associations, and financial institutions, both domestic and foreign.

However, according to Mr. Tu, the association still has a lot to work

Members of VNBA council of the 7th tenure

on to meet the expectations of its members. He proposed the congress to fully assess the achievements and limitations as well as proposing directions for the seventh term, in order to build the association to be more effective, best protecting the interests of members and improving the reputation of the association in Vietnam and the wider region.

State Bank's management solutions, contributing to the completion of the sector's tasks. The association also needs to strengthen its role of policymaking advisory, especially those related to banking operations - one of the very important roles of the association.

Deputy governor of the State Bank of Vietnam Mr. Doan Thai Son acknowledged and lauded the results VNBA had achieved during the past term. The deputy governor said that the VNBA performed its role very well as a bridge to connect member organisations.

The VNBA currently has 73 member organisations, including 40 commercial banks. The members manage a huge amount of social assets, to date totalling 90 percent of the sector (over VND11.6 quadrillion or USD500 billion). Charter capital accounts for 82 percent of the whole sector (VND515 trillion or USD22 billion).

He suggested that the VNBA should focus on implementing a number of key points during seventh term, such as continuing to do better in mobilising member organisations to thoroughly grasp and actively respond to the implementation of the Party and State's guidelines and policies, the government's directives and the

The association has been a member of the ASEAN Bankers Association since 1995, is a partner of the Asian Bankers Association and has established relationships with a number of banking associations of the Russian Federation, Italy, Korea and Taiwan, China as well as many prestigious international organisations.

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Duy Nguye n

Promoting non-cash payment in the digital economy Digital payment ecosystems have optimised efficiency by changing the consumption habits and behaviours of a large part of the population.

Promoting financial inclusion At a conference on promoting noncash payment in the digital economy held on 4 December 2020, Mr. Nguyen Kim Anh, deputy governor of the State Bank of Vietnam, affirmed that cashless payments play a particularly important role in banking, bringing many practical benefits to the whole economy and making a significant contribution to improving financial accessibility and promoting financial inclusion. “Cashless payments also help reduce the social costs related to cash, contributing to improving tax administration, preventing crimes, corruption and other issues related to fraud. They also offer individuals and businesses more convenient and practical transaction channels; while capital resources in society are circulated safely and effectively, saving time and costs.�

The legal corridor for cashless payments in Vietnam has improved; with technical infrastructure and technology for cashless payments being expanded, invested in and upgraded. Most of the achievements of the Industrial Revolution 4.0 have been applied to payments. Cashless payment products and services (especially electronic payments) have been strongly developed and diversified.

Many figures show that cashless payments are rising sharply.

Specifically, in the first nine months of 2020, the number and value of noncash payment transactions increased by 75.2 percent and 30.4 percent respectively over the same period of 2019; for example the number and value of transactions via smartphones increased sharply by nearly 125 percent and 130 percent respectively.

According to the SBV deputy governor, developing non-cash payments is an important task outlined by the Prime

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Minister in a number of schemes on banking sector development such as: (i) The National Financial Inclusion Strategy until 2025, with vision to 2030 has set a target that by the end of 2025, the number of non-cash payment transactions will reach a growth rate of 20-25 percent per annum; (ii) The Development Strategy of Vietnam’s Banking Sector until 2025, with orientations to 2030 has set a target to promote non-cash payment development, and optimise ATM and POS networks.

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service providers have coordinated to collect electricity bills.

According to a survey by PricewaterhouseCoopers (PwC) in 27 countries, Vietnam was recorded as the fastest growing market for mobile payments in 2018. Until now, the whole market has 77 organisations providing Internet-based payment services and 45 organisations providing mobile phone payment services. These organisations have studied and applied many new, modern technologies in payment activities, such as the application of fingerprint authentication, facial recognition, biometrics, QR Code, tokenisation, contactless payment and mPOS technology. There are currently about 30 banks providing QR Code payment services, and the whole market has more than 90,000 sites accepting QR Code payment.

Effectiveness of digital payments during Covid-19 According to statistics from the State Bank of Vietnam, more than 30 hospitals have introduced systems for electronic hospital fee payment; 50 commercial banks have completed connections with tax and customs agencies across the countries for electronic tax and customs fee collection; 95 percent of customs revenue has been collected via banks; and 27 commercial banks and 10 intermediary payment

Despite the positive results, a number of difficulties for non-cash payments in Vietnam are outlined such as legal corridors; the general habit amongst society of using cash, and people’s reluctance to approach new payment technologies. As well as this, payment infrastructure is yet to be developed in rural, remote and outback areas; and payment accepting units do not yet have sufficient knowledge about the practical benefits of accepting noncash payments compared to cash, thus many have not actively participated.

On the other hand, high-tech crimes

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in e-payments have become more complicated recently with new and more sophisticated methods being employed. Therefore, measures to ensure security and safety for high-tech payment services need to have further attention paid to them and must be strengthened.

Dr. Can Van Luc, chief economist at BIDV, recommended that it is necessary to continue improving the legal corridor, building a set of criteria to measure the rate of using non-cash payment instruments; while promulgating regulations on the management of fintech companies, electronic wallets and mobile money.

"In addition, regulations on information and data sharing and mechanisms for the recognition of appraisal results and mutual authentication among credit institutions should be formulated.

Studies of digital banking licensing and the management of digital money should also be focused on,� emphasised Mr. Luc. Recently the SBV issued a new Circular on eKYC - the first platform for the development of digital payments and banking. The SBV said it would continue to accelerate the formulation of and improve the legal framework to promote digital payment development in the coming time.

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M inh Long

Vietnam’s GDP expected to rise to 6.8 percent in 2021 In the baseline scenario, GDP is expected to grow by an estimated 2.8 percent in 2020 before rising to 6.8 percent in 2021 and 6.5 percent in 2022.

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he World Bank recently released a report titled “From Covid-19 to climate change: How Vietnam can become the champion of green recovery”. According to the report, continued strong FDI signals investor confidence in Vietnam’s economic prospects, bolstering the capital account. In the first 10 months of 2020, the country attracted USD23.5 billion in FDI. Although 19.4 percent lower than in the same period of 2019, it remains a remarkable achievement, given the United Nations Conference on Trade and Development’s (UNCTAD’s) projection of a 30 to 45 percent decline in FDI inflow to East Asia in 2020. While greenfield investments continue to form the bulk of FDI, the drive for acquisition that marked 2018–2019 FDI appears to have waned, most likely due to the flight to safety typical of capital movement in times of crisis, but also due to the impact of the crisis on global value chain networks.

Firms have also recovered from the initial lockdown with further reopening and lower revenue loss. About 94 percent of firms report being open in

September/October 2020 compared to the same period in 2019.

Vietnam’s short- to medium-term economic prospects will depend as much on the speed of recovery of the local economy as on the evolution of the pandemic in the rest of the world.

The eventual timetable around the approval of a vaccine and the role of vaccination will determine the pace of global recovery.

In the baseline scenario, GDP is expected to grow by an estimated 2.8 percent in 2020 and to rise to 6.8 percent in 2021 and 6.5 percent in 2022. These projections are, however, subject to great uncertainties in the global context and in the management of several risks that might emerge on the fiscal, financial, and social fronts.

The agriculture sector is expected to recover from the effects of swine flu that affected it in Q1 2020 and the damaging 2020 storm season. The services sector will continue on its recent recovery fueled by the projected elimination of most social distancing measures and by the growing demand from the domestic middle class.

The ban on foreign visitors should be gradually lifted once a vaccine is approved and rolled out in the first half of 2021, helping to generate a return of foreign visitors and a gradual rebound in the tourism sector.

Manufacturing activities will pick up

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further as the U.S. and EU economies recover and will drive an increase in demand for Vietnamese exports.

This rebound will be enhanced by the recent adoption of regional agreements and by the expected development of synergies between multinationals and local firms.

As the positive growth dynamics are confirmed, the expansionary fiscal and monetary policies will start to be unwound starting in mid-2021. This is to ensure that they do not contribute to overheating the economy. Therefore, inflation will remain below the 4 percent target set by the State Bank of Vietnam. Increases in administrative prices and climatic shocks to food

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Hanoi City, Vietnam

supply could lead to short-term price increases in food and specific services or utilities, but those are not expected to fundamentally change the dynamics of price expectations in the next few years.

As stated in the report, monetary authorities are expected to revert to a prudent policy balancing between supporting economic growth and managing inflation. Authorities will need to carefully monitor the rise of nonperforming loans to ensure financial sector health and push for the adoption of Basel II capital rules for all operating banks. The development of digital banking and the emergence of a national e-payment system should

enhance financial inclusion, with positive effects on small and informal businesses.

The current account is expected to remain in surplus, driven by strong export performance and rising remittances. Given the strong correlation between exports and imports, this surplus will be modest, at about 1 to 1.5 percent of GDP in the medium term. FDI inflow is expected to recover to pre-Covid levels, boosted by the revamping of global value chains and the demand by many governments and multinationals to diversify their sources of production. Going forward, the decision to continue the diversification of trading partners,

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December 2020

and therefore economic opportunities, as recently reported by signing the massive Regional Comprehensive Economic Partnership (RCEP) agreement, will help the economy’s productivity and resilience.

According to a report released by Vietnam’s General Statistics Office on 27 December, Vietnam’s GDP in 2020 is estimated to expand 2.91 percent.

This is the lowest GDP growth level in decades. However, amid the negative impacts of the COVID-19 pandemic, it is considered a success for Vietnam, with the growth rate among the world’s highest.

market movements

An Nam

Vietnam the fastest growing nation brand has become an increasingly attractive destination for investors, particularly from the U.S., that are looking to relocate their China operations following the fallout from the U.S.-China trade war. Recent trade deals with the EU are supporting the growth of the nation further," Brand Finance said.

This year, Brand Finance has stated its appreciation of Vietnam’s efforts in dealing with the economic and pandemic crisis, emphasising that this is a good time for countries like Vietnam to boost their economic growth.

Vietnam ranked 57th in terms of “strong and stable economy”, and is currently one of few countries forecast by the IMF to see positive growth this year.

Vietnam’s brand value skyrocketed 29 percent to USD319 billion, up nine places from last year.

V

ietnam climbed from 42nd place last year to 33rd in the Nation Brands 2020 – the annual report on the most valuable and strongest nation brands released by Brand Finance – the world’s leading brand valuation consultancy. Brand Finance measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world’s largest corporate brands.

Vietnam’s brand value skyrocketed 29 percent to USD319 billion. Over the past four years, Vietnam's brand value

ranking has continuously improved and is now among the strongest nation brands thanks to the government's efforts in business investment environment reform and achievements in import and export as well as positive forecasts for GDP growth. In 2019, Vietnam’s nation brand was valued at USD247 billion by Brand Finance, up USD12 billion compared to 2018.

"Vietnam, which has recorded staggeringly low Covid-19 cases and deaths, has emerged as one of the top locations within the Southeast Asian region for manufacturing, and

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B I D V review

2020 has put the nations of the world to the test – from the economic impacts of COVID-19 on nations’ GDP forecasts, inflation rates, and general economic uncertainty, to diminished long term prospects. Brand Finance estimates that the total brand value of the top 100 nation brands dropped from USD98.0 trillion in 2019 to USD84.9 trillion in 2020, with almost every nation feeling a significant impact of the health crisis on their respective economies.

The United States and China continue to be the two countries with the most valuable brands at USD23,700 billion and USD18,800 billion, down 14 percent and 4 percent, respectively.

market movements

Va n Anh

Vietnam’s currency policy aims at stabilising inflation and macroeconomy

I

n response to the U.S. Treasury Department labelling Vietnam as a currency manipulator, the State Bank of Vietnam (SBV) affirmed that the country’s foreign exchange rate policy adopted in recent years does not aim to create unfair trade advantages, but instead, aims to get inflation under control and stabilise the macroeconomy.

On 16 December the U.S. Treasury Department released a report on the macro-economies and foreign exchange policies of its major trade partners, designating Vietnam and Switzerland as currency manipulators while putting 10 other economies including China, Japan, Korea, Germany, Italy, Singapore, Malaysia, Taiwan, Thailand, and India on a watch list. According to the Treasury, Vietnam and Switzerland both meet all three criteria under the Omnibus Trade and Competitiveness Act of 1988 to be named as currency manipulators.

Countries deemed manipulators must have at least USD20 billion in bilateral trade surplus with the U.S., a global current account surplus of at least 2 percent of gross domestic product (GDP), and foreign currency intervention exceeding 2 percent of GDP for at least six months within a 12-month period.

Vietnam's Central Bank stated that Vietnam’s trade surplus with the U.S. and its current account surplus are the results of a host of factors related to the characteristics of the Vietnamese economy. The bank’s purchase of foreign currencies was targeted at ensuring the smooth operation of the foreign exchange market given the sufficient foreign currency supply, contributing to the stabilisation of the macroeconomy and enhancing the nation’s foreign exchange reserves, which remain low in comparison with other countries in the region. This

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December 2020

measure aimed to strengthen national financial security.

Vietnam attaches importance to a stable and sustainable trade and economic relationship with the U.S. The bank added that it will continue to work with relevant agencies on issues of shared concern towards harmonious and fair trade relations under the bilateral action plan of the two countries.

Policy update

Lam Tien

Banks required to provide taxpayers account information to tax regulators The information will be provided via electronic means.

The move aims to help simplify the inspection, verification and determination of payable tax obligations, and with organising the implementation of suitable tax administration measures in accordance with the tax law. Tax agencies shall be responsible for keeping such information confidential and secure.

On 5 December 2020 commercial banks in Vietnam became obligated to provide information to tax agencies upon request about taxpayers' bank accounts and transactions they have made.

T

he government’s Decree No.126/2020/ND-CP on providing guidance on the implementation of the Law on Tax Administration, which came into effect on 5 December, requires banks and payment intermediary service providers to provide essential information related to taxpayers’ bank accounts to local tax authorities.

According to Article 30 of Decree 126, upon the request of tax regulators, commercial banks will be responsible for providing information about a taxpayer’s current account including the account holder’s name, account number, tax identification number, date of issue and date of expiry. Bank account information shall be updated on a monthly basis during the first ten days of the following month.

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B I D V review

According to Vietnam News, payments made to personal bank accounts from Google, Facebook, and YouTube will be monitored for irregularities.

The regulation on banks providing taxpayer’s account information to tax regulators mainly targets people whose income is coming from online sources.

For example, those whose incomes are earned from online sales, Youtubers and Vlogers will be the direct subjects of this new regulation. In the meantime, tax agencies will continue to encourage individuals to come forward and register and declare their income.

Furthermore, banks shall withhold and pay tax obligations on behalf of overseas suppliers who have yet to register for tax declaration and make payments. Plus, banks are responsible for monitoring the amount transferred to overseas suppliers and sending this information to Vietnam’s General Department of Taxation monthly if individuals purchase goods and services from foreign suppliers and pay by credit card or other forms.

products & services

Receiving remittances from Russia and Czech via KoronaPay BIDV officially launched a remittance pick-up service from Russia and the Czech Republic to Vietnam via KoronaPay.

BIDV and Hana Bank launch remittance service

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he KoronaPay remittance service has been deployed in Vietnam for the first time and is available at more than 1,000 BIDV transaction offices nationwide. Through this extensive network, BIDV customers can enjoy quick and convenient service.

Thanks to modern banking technology, the transaction time is shortened to just a few minutes for money transfers from Russia and the Czech Republic to Vietnam. At the same time, customers receiving money in Vietnam will not be charged and can choose to receive their funds in USD or EUR. To receive remittance via KoronaPay, customers only need to use their identity papers and the provided transaction code to make transactions via BIDV’s KoronaPay service points.

With a commitment to customercentric orientation, BIDV has been constantly innovating to meet the diverse needs of customers, accompanying them on their path to development and greater prosperity.

BIDV and its strategic partner Hana Bank officially launched a 24/7 remittance service from Korea to Vietnam.

T

hrough the service, customers can transfer money from Korea to Vietnam via the Hana EZ app to a BIDV account that offers outstanding advantages, in particular: - Preferential remittance fee: customers in Korea only need pay a transaction fee equal to one third of that of conventional international money transfer channels and the more money they transfer, the more they save.

- 24/7 convenient transactions: By installing the Hana EZ app, customers can make transactions anywhere, anytime (including Saturdays, Sundays and public holidays)

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December 2020

- Accurate account information: Based on advanced payment technology, customers will no longer have to worry about transferring to the wrong account or wrong beneficiary bank.

Customers can check the receiver's account information in advance to ensure accuracy before making a transaction.

In just a few minutes, customers in Vietnam will receive their money free of charge. The transaction limit to a VND account is up to VND300,000,000 (equivalent to USD13,000) per transaction.

lifestyle

Q u ang Liem

New Year's traditions from around the world

Across the globe, different cultures welcome the new year with unique traditions of their own.

Spain As the clock strikes twelve times at midnight on New Year’s Eve, Spaniards following tradition will eat a grape on every strike. Each grape represents good luck for one month of the coming year.

In bigger cities like Madrid and Barcelona, people gather together to revel in the main squares, enjoying their grapes together and sharing bottles of cava.

Colombia In hope of a travel-filled new year, residents of Colombia carry empty suitcases around the block - one New Year’s tradition we can get behind!

Romania People dress up like bears and dance on New Year's in Romania to ward

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lifestyle

Brazil In Brazil, as well as other Central and South America countries like Ecuador, Bolivia, and Venezuela, it is thought to be lucky to wear special underwear on New Year’s Eve. The most popular colours are red, thought to bring love in the New Year, and yellow, thought to bring good fortune.

Greece In Greece, an onion is traditionally hung on the front door of homes on New Year’s Eve as a symbol of rebirth in the New Year. On New Year’s Day, parents wake their children by tapping them on the head with the onion.

off bad spirits. What began as a pagan ritual to ward off bad spirits has become a unique New Year's Eve tradition in Romania. During the "dance of the bear," dancers dress up as bears that are native to the Romanian forests and gypsies who chain the bear, to represent both the death of the old year and the coming of the new one.

During Scotland’s New Year’s Eve celebration of Hogmanay, “firstfooting” is practiced across the country. The first person who crosses the threshold of a home in the New Year should carry a gift for luck. Scots also hold bonfire ceremonies where people parade while swinging giant fireballs on poles, supposedly symbols of the sun, to purify the coming year.

Finland

Philippines

In Finland, people seek predictions for the coming year by casting molten tin into a container of water, then interpreting the shape the metal takes after hardening. A heart or ring means a wedding, while a ship predicts travel and a pig declares there will be plenty of food for everyone.

If you happen to be visiting the Philippines during New Year, you’ll likely find round shapes dotted about everywhere. These shapes represent coins to symbolise prosperity in the coming year. Many families display piles of fruit on their dining tables and some eat exactly 12 round fruits (grapes being the most common) at midnight. Many people also wear polka dots for luck.

Scotland

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December 2020

Turkey and Armenia In Turkey and Armenia, pomegranates are thrown for good luck. Opening a pomegranate on New Year's Eve in Turkey is supposed to signify wealth and prosperity in the coming new year, while in Armenia pomegranates are thrown on the ground for good luck. The more pieces and seeds spread on the ground, the more successful the new year will be.

The color and shape of the pomegranate is said to resemble the human heart and symbolizes life, fertility, and health.

lifestyle

Tr u ng Hieu

Myanmar’s Thadingyut ‘Lighting Festival’ Thadingyut Festival is celebrated to welcome Buddha’s descent from heaven after he preached the Abhidamma to his mother, following her rebirth in heaven.

T

he Thadingyut Festival, also known as the Lighting Festival of Myanmar, is celebrated on the full moon day of Thadingyut, in the Burmese lunar month of October.

As per custom, it is held at the end of the Buddhist sabbath (Vassa) and is the second most popular festival in Myanmar after Thingyan Festival - New Year Water Festival.

Origins Thadingyut, the seventh month of the Myanmar calendar, marks the end of the Buddhist sabbath or Vassa.

Thadingyut festival lasts for three days: the day before the full moon day, the full moon day (when Buddha descends from heaven) and the day after the full moon day. Buddha's mother, Maya, died seven days after the Buddha was born, before being reborn in the Trayastrimsa Heaven as a male deva.

In order to show gratitude for motherhood, Buddha preached Abhidhamma to the deva who was the reincarnation of his mother for three Lenten months. As he was descending back to the mortal world, Sakra-devanam-indra, the ruler of the Trayastrimsa Heaven, ordered all the saints and evils to make three precious stairways from gold, silver and ruby.

Buddha took the middle one with the

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lifestyle

ruby. The Nats (Deva) came along by the right golden stairways and the Brahmas from the left silver stairways.

Celebrations Buddhists celebrate Thadingyut Festival to welcome Buddha and his disciples by enlightening and festooning the streets, houses and public buildings with colourful electric bulbs or candles, which represent those three stairways.

During Thadingyut Festival, there are zat pwes (Myanmar traditional performances), free movie shows and stage shows performed on streets

around the country. Numerous food stalls pop up selling a variety of traditional foods as well as shops and stalls selling toys, kitchen utensils, and other useful items. People take to the streets to wander around sightseeing and having fun. Some people play with firecrackers and fire balloons. These days, during Thadingyut holiday many locals enjoy touring attractive places around the country with family and friends.

During the festival days, Buddhists usually visit pagodas and monasteries to pay worship to the monks and offer food. Some Buddhists fast on the full moon day. Young people usually

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December 2020

pay homage to their parents, teachers, and elderly relatives, offering them fruit and other gifts. While paying homage, the younger people usually ask for forgiveness for the wrongdoings they have caused upon their parents or other elderly relatives throughout the year.

Traditionally the elders tell the young people that they forgive any of their wrongdoings and continue to bless them with good luck, giving gifts such as pocket money. It is also usual for younger siblings to pay homage to their older siblings. In return, the elder siblings wish them good luck and give them some pocket money.

On the day of the festival, religious places nationwide, especially famous pagodas, are crowded with pilgrims lighting candles, offering flowers and making donations. People of all ages can be seen clasping their hands, kneeling down in front of each Buddha statue and their respective planetary corner such as the Sunday born corner, Monday born corner, Tuesday born corner, etc. and learning more about the beautiful traditions of Myanmar under the cool breezy evening sky.

CSR

Hu y en B ui

Runners support flood-hit communities Working more than ten thousand kilometres away from his homeland, Quang read the news about the communities hit hardest by the recent floods and typhoons and wanted to offer his support, make a small contribution to the people in his native country.

Quang said that participating in the race from South Sudan was not without its challenges, for example the internet connection tends to be weak, causing delay in synchronisation between his running performance and Garmin watch, Strava app and BIDVRun app.

Mr. Tu Quang (1st from right) runs on a dirt road in South Sudan

In South Sudan there are two distinct seasons: rainy and dry, each lasting six months. In the dry season, the sky is clear and cloudless, and the humidity is only 5-10 percent. At night, the temperature sometimes drops to 12 degrees Celsius but when the sun rises, it increases sharply to an afternoon high of up to 45 degrees Celsius. Due to this intense heat, running in the late afternoon is not possible. Quang usually runs in the early morning, or after 17:30 when the temperature drops.

BIDV recently organised a charity race named "Warm Tet for the poor - for the beloved central region".

This year's race was held in Vietnam, yet included runners in other parts of the world.

S

enior lieutenant Quang is a Vietnamese military doctor working at a Level-2 Field Hospital that is part of a United Nations peacekeeping mission in the Republic of South Sudan. Quang told BIDV Review that when he was in Vietnam he often ran to improve his health, yet he had never registered for a race before. This year, his sister introduced him to BIDVRun and he felt passionate about joining the event.

In 2020, the Covid-19 pandemic has caused difficulties for all economies;

people’s living conditions, production and economic activities are all affected.

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Quang commented that BIDV is an experienced organiser and employs creative methods to motivate participating athletes. The only thing he regretted was not hearing about the race sooner, and missing some of the first days. According to Quang, he and his colleague were very eager to participate, adding that the race was a new form of contribution, both helping to improve their own health and being of great human significance.

리뷰

번역감수: 박성재 전략부 2 부장 한국 여수 시륵사

뉴스

Nguyen Thi Thu Huong BIDV 이사 2020 베트남 브랜드 50순위 인증서 대표 수렴

BIDV, 2020년 베트남 국가브랜드 가치 순위 TOP 50위 내 랭크 2020.12.17. 호치민에서 베트남 포 브스 잡지는 베트남 브랜드 50위를 밝혔다. BIDV는 15위를 차지했다.

2020년 베트남 브랜드 50순위에 들어가는 기 업들의 총 브랜드 가치는 126억달러이며, 작 년 대비 22% 증가했다. 2020년 베트남 브랜 드 순위는 산업별로 분류되며, 대부분10년 이 상 영업을 하던 기업들이다. 부문 별로는 식음 료 그룹과 금융 서비스 그룹이 9 개의 업체를 포함하고 있으며, 부동산, 기술, 원자재, 소매 그룹이 그 뒤를 따르고 있다. 코로나19 영향으로 국가 경제 및 은행 산업의 어려운 상황에서도 BIDV는 안정적인 비즈니 스 운영을 유지하고 안전 및 운영 효율성을 보 장하기 위해 노력하였다. 2020 년 9 월 기준 BIDV의 총자산은 약 1조 4,684억 동 (베트남 최대 은행), 예수금 1 조 145 억 동, 대출금 1 조 1,450 억 동에 달한다.

BIDV는 항상 정부와 베트남 국립 은행의 지시에 진지하고 적극적으로 협조했으며

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BIDV 리뷰

Covid-19 전염병을 극복하기 위해 기업과 사 람들을 지원하여 안정성을 보장하였다. BIDV 는 고객이 Covid-19를 극복 할 수 있도록, 2020년에 350 ~ 450 억 동을 지원 할 계획 이다.

2020 년 BIDV는 다음과 같은 수상 실적을 기 록하였다. 글로벌 2000 대기업 (Forbes), 글로벌 브랜드가치 순위300 은행(Brand Finance), 베트남 최고 SME 은행(Alpha Southeast Asia Magazine), 5 년 연속 “우수 한 리테일 은행 "(베트남 은행 협회 및 IDG) "베 트남의 10 대 최대 은행". 특히, 최근에 BIDV는 6번째로 '국가 브랜드'로 선정 되었다. 이는 국 가의 사회 경제적 발전과 경제 통합에 BIDV 브 랜드의 역할, 가치, 기여도를 인증한 것이다.

Thanh Thao 기자

뉴스

Tran Long BIDV 부행장, 도매은행 총괄 프로젝트 해당 체결

BIDV, ADB 은행의500만 달러의 무상원조 프로젝트에 참가 2020.12.22 베트남 중앙은행은 ADB 은행과 협력하여 코로나 19의 영향을 당한 여성 소유 중소기업(WSME)에 지원한 무상원조 프로젝트 MOU를 체 결하였다. BIDV는 이 프로젝트에 참여 자격이 있는 5 개의 상업 은행 중 하 나로 선정되었다. 본 프로젝트는 ADB 은행이 위탁을 받아 대 리 관리한 We-fi 기금의 후원으로 총 500만 달러 규모의 프로젝트이다. 이 프로젝트는 코 로나 19의 영향으로 재정적 어려움에 직면한 500여개의 여성 소유 중소기업 (WSME)에 게 기존 부채의 재구성과 신규 대출 지원을 목 표로 한다. 본 프로젝트는 2020년 12월부터 2022년 12 월까지 시행되고 2023년 6월에 마감될 예정 이다. 베트남 국립 은행이 집행 기관의 역할을 하고, 5 개의 상업 은행이 프로젝트를 수행할 예정이다. BIDV는 베트남의 선도적 인 금융 기 관이자 ADB의 전략적 파트너 은행으로서, 기 업이 어려움을 극복 할 수 있도록 지원하였다. 기존 대출의 경우 대출 금리를 최대 2 %, 신규

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2020 년 12 월

고객의 대출 이자율을 최대 1.5 %까지 낮추어 주었다. 이러한 지원 성과들로 BIDV는 ADB 프로젝트에 참여할 수 있게 되었다. 체결식 자리에서 Nguyen Thi Hong 베트 남 중앙은행 총재는 정부의 지시에 따라 SBV 가 코로나 19의 영향을 받는 기업을 위해 신 용 지원 정책을 시행했다고 밝혔다. 또한 이러 한 정책과 솔루션을 성공적으로 구현하려면, 국제 사회의 자원 지원이 매우 필요하다고 덧 붙였다. 본 프로젝트를 통하여 지원한 WSME는 최대 1만 달러의 지원금을 받게 될 것이다. 또한 프 로그램에 참가하는WSME는 비지니스 오리엔 테이션 및 컨설팅 프로그램에 무료로 참여할 수 있다. 이는 WSME에게 비지니스 큰 도움이 될 것으로 전망된다. 이 프로그램의 모든 컨설 팅과 진행은 ADB 은행으로부터 선정되고 지 불을 받은 독립한 회사에서 실시된다.

Phuong Anh 기자

뉴스

BIDV, 2020 Banking Brand 2위 2020년 브랜드 헬스 지수 총 점수는 641점으 로 2019년 대비 48점 증가하였다. 국영은행 과 민영은행을 비교하면, 2020년 코로나 19 영향으로 경제가 휘청이고 있지만, 민영은행은 나름 성공적으로 마무리한 한해였다. 대부분 민영 은행들은 브랜드 헬스 지수가 상승했으며 반면에 국영은행들은 감소하고 있다. 올해 뱅킹 순위 1 위는Techcombank로 브랜 드 헬스 가치가 34.7점 (2019 년 대비 7.4 점 상승)이다. BIDV 브랜드 헬스 가치는 33.3점 (2019 년 대비 0.3점 감소)으로 2위를 차지했 다. 이들은 나머지 순위에 비해 브랜드 헬스 지 수가 우수한 두 은행이다.

세계 최고의 밸류에이션 기업 브랜드 파이낸스 (Brand Finance)의 전략적 파트너인 Mibrand Vietnam는 브랜드 헬스 지수 (Brand health index)가 가장 높은 베트남 국내 30개 은행 브랜드를 발표했다. 이 지수는 가장 가치 있는 은행들이 선양한 목적 으로 4번째 발표된 Mibrand Vietnam의 연간 랭킹이다. 이를 통해 베트남 기업들의 브랜드 발 전의 중요성에 대해 인식을 제고하여, 앞으로 브 랜드 개발 및 마케팅 커뮤니케이션을 위한 전략 적 방향을 제시할 수 있는 기회가 될 것이다.

Mibrand는 Brand Beat Score 툴킷을 사용 하여 전국18 세 이상 소비자 1000 여명을 대 상으로 한 온라인 설문 조사를 통해 은행의 브 랜드 건전성을 측정하였다.

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BIDV 리뷰

코로나19 로 인한 팬데믹 상황은 은행의 커뮤 니케이션 및 광고 방식을 크게 변화 시켰다.

2020년, 대부분의 은행들은 디지털 플랫폼 커 뮤니케이선 활동에 중점을 두었다. 디지털 마 케팅과 같은 치열한 환경에서 경쟁 우위를 점 하기 위해서는 각 브랜드의 참신함, 독창성 및 창의성이 필요하다.

2020 년, BIDV는 디지털 플랫폼에서 광고와 캠페인을 성공적으로 수행하여 소비자의 구매 수요를 발생시켰다. 그러나 나머지 BIG4 은행 (Vietcombank, VietinBank, Agribank)의 광고 및 효율성 지수는 모두 2019 년에 비해 크게 떨어졌다. 시장 변동성과 증가하는 고객 인지도에 따라, BIDV는 지속적인 서비스 개선과 커뮤니케이션 전략을 통해 브랜드 우위를 유지할 것이다.

Tue Minh기자

뉴스

무디스 (Moody’s), BIDV 외화 예금 등급 상향 2020.12.17, 신용 평가사 Moody’s 는 BIDV의 신용 평가 결과를 발표함 에 따라 BIDV의 외화 예금 등급이 B1에서 Ba3로 상승했다.

다른 유형의 등급 (장기 현지 통화 예금, 장 기채권 등급 등)들은 Ba3등급을 유지했다.

Moody’s에서 평가한 BIDV의 발행자 신용 등 급은 베트남의 국가 신용 등급과 동일하다.

BIDV의 외화 예금 등급 상승은 Moody 's가 베트남 상업 은행에 대한 외화 예금 한도를 높 인 다음 시행한 결과이다. 동시에, 이 기간에 Moody 's는 자산 건전성에서 BIDV의 꾸준한 개선을 기록하였다. 자본 조달 능력은 BIDV의 강점이다. 2019 년 BIDV가 투자자 KEB 하나 은행에 성공적으로 자기 자본을 매각함으로써, BIDV의 자기 자본 개선에 도움이 되었다.

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2020 년 12 월

또한, Moody’s는 향후 BIDV의 외국 투자자에 자분 인수 계획이 성공하면 BIDV의 평가 등급 더욱 향상 될 것이다라고 언급했다.

BIDV는 매년 Moody 's를 초청하여 신용 등급 을 평가받아 왔다. BIDV는 이 분야의 선구자 은 행이다. 신용평가회사를 초청해서 평가받는 것 은, BIDV의 국제 표준 전략을 구현하는 데 기여 했다.

Tuan Ho 기자

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BIDV, Hana EZ 서비스 출시 BIDV와 하나은행은 2020년11월23일부터 24시간 연중무휴 외화송금 서비스를 공식적으 로 시작하였다. 이 서비스를 통해, 하나은행을 이용하고 있는 고객들은 '하나EZ' 앱을 통해 베트남 BIDV은 행 계좌에 외화송금을 할 수 있으며 여러가지 혜택도 받을 수 있다

• 외화송금 수수료 우대 서비스: 송금 수수료 를 일반 외화 송금 수수료의 3분의 1수준으로 감면 받을 수 있다.

• 24/7 편리한 거래: 하나EZ 앱 설치만으로 언제 어디서나 24시간(토, 일 공휴일 포함) 거 래가 가능하다.

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BIDV 리뷰

• 정확한 계좌 정보 : 고급 결제 기술을 기반 으로 고객은 더 이상 잘못된 계좌 정보 또는 잘 못된 수취인 은행 이체에 대해 걱정할 필요가 없다. 베트남에서 송금 받는 고객들은 단 몇 분만에 VND통장에 돈을 입금 받을 수 있으며, VND 계좌에 대한 거래 한도는 일일 3억동까지 가 능하다.

Hoang Trang 기자