SOAR ANALYSIS The model we used to focus on our situational analysis was the SOAR, Strengths, Opportunities, Aspirations and Results. It is a model of appreciative inquiry. We chose this in preference to the more traditional SWOT (strengths, weaknesses, opportunities and threats) analysis because it is more reflective of our strength-based approach to mentorship.
In considering our strengths, we identified the following: Our established route system. Partnerships network. Variety of communication means at high level of frequency. Reputation for trustworthiness and reliability. Our People – long tenure. Bin removal in 2019 demonstrated high integrity. Service to donors, Value Village, partners. Scalability of operations. Many years of experience in meeting community needs.
We identified our opportunities to be the flip side of challenges: • • • •
Expansion of residential routes. Expansion of bin network, events and partnership programs. Book collections and sales. New means of training our home based Telephone Representatives.
Our aspirations included: • • •
Great Service to current donors. Develop new markets. Develop online book sales.
We will know we have succeeded when we see the following results: • • • • •
Successfully meeting quotas. System upgrade. Marketing to capture areas we are not servicing at the moment. More funding for our charity. Diversified revenue sources.
SOAR ANALYSIS
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