Editorial
Dan Squires
Managing Editor
dan@bigfurnituregroup.com 07531 854718 | 01223 298489
Advertising Nick Mizin
Sales Manager
nick@bigfurnituregroup.com
0207 096 1010
Publisher Stephen Smith
Production Juan Morante GraphiC Design
www.bigfurnituregroup.com
BigFurnitureGroupLtd
UK registered company number 05484239
2 Jordan Street, Knott Mill, Manchester, England, M15 4PY
Print: Buxton Press
ISSN No: 2753-3387
Copyright © Big Furniture Group 2022 Issue No: 25
No part of this publication may be reproduced without the specific prior written consent of the publisher. Big Furniture Group Ltd accepts no responsibility for variations in colour reproduction and cannot be liable for the safe custody or return of any solicited or unsolicited material. We are committed to producing a true, factual, fair and unbiased publication through the editorial content within and takes appropriate measures to do so. Big Furniture Group Ltd reserves the right to edit any content other than advertisements, with the editor’s decision being final. All material submitted for inclusion in Big Furniture Group is done so entirely at the owner’s risk. Advertiser information is accepted in good faith and Big Furniture Group accepts no responsibility in in adverts appearing in the magazine, and do not necessarily reflect the publisher’s views. Contributors are advised to keep copies of all material submitted.
Dan Squires Managing Editor
This month is packed with plenty of news as the industry gears up for more trade shows. Our focus turns to the NBF Bed Show, Long Point and The Flooring Show, while also taking a look at the Autumn Furniture Show and Outdoor & Wellness Expo.
Our cover star this month, Shire Beds, shares its success since becoming a white label high street manufacturing partner and looks forward to another highly anticipated Bed Show. Also eagerly awaiting the Telford event is Sweet Dreams. Expect to see a big unveiling of its new brand identity during the show. We caught up with other exhibitors including Sealy – as they celebrate 50 years, as well as the latest updates from GNG, Healthbeds, Enchanted House Beds, Sleepeezee, Purecare and Wiemann, with the latter also showcasing during Long Point.
In keeping with the Autumn edition of Long Eaton’s prestigious exhibition, Fortune Woods details its own rebrand journey, while Siren continues in its new design direction. Elsewhere in upholstery, Celebrity, Alstons and Stressless talk new products, while Gallery Direct shifts the focus to accessorizing interiors and Cormar Carpets prepares for its Harrogate return. Stroolmount talks about the hidden opportunities for flooring and furniture since the Covid pandemic, while Furniture & Choice provides another trends update.
Also in this edition, we find out more about how AI is an image game changer, how automation helps create consistent furniture content and why SEO is important for furniture and bed retailers. Furthermore, knowing your data is paramount to future success as RetailSystem explains via its RetailHub tool. We also caught up with Grove Home on their recent investments, including digital progress, as well as gaining a further insight from Dreamland’s Matthew Randle on industry challenges, consumer behaviour and what needs changing.
As for the regulars, Tristine Hargreaves, Executive Director of the National Bed Federation (NBF), shares an insight into her role – just over one year after rejoining the NBF, in our latest Big Interview, while The Bed Post features in our latest Retail Focus. The Bed Expert and Letter’s from China and Vietnam return with more industry insights, while we also spoke with Nicola Carles in our next Meet the Agent/Rep series.
Kaydian details its key to success, Woolroom talks expansion, Panther Logistics enters a new era through a rebrand and Novuna shares the benefits of furniture finance. We also have the latest insight from Furniture Sales Solutions, a sustainability update from Bensons for Beds and just how Dreams achieved the Manufacturing Guild Mark.
That’s enough from me, so enjoy our latest magazine. Oh, and if you have any news you want to shout about or if you’re keen to get involved in our Retail Focus and Big Interview features, drop me an email on dan@bigfurnituregroup.com We’d love to share your story.
06 / 14
16. Big on Social
18. The Big Interview
22. Accessorize Interiors with Style
24. AI is an image game changer
26. Grove Home on course for growth
28. How automation helps create consistent furniture content
32. Retail Focus: The Bed Post
36. How well do you know your data?
38. The Bed Show
44. Sealy UK Celebrates 50th Anniversary
46. The Big Bed Show Reveal
50. The Brand Behind Your Brand
52. Komfi range grows with sustainable focus
54. Bed maker prepares for Enchanting show
56. Leading the Future of Bed Making
58. Sleepeezee’s Fantastic Four
60. Meet the Agent
62. The Bed Expert
64. Award-Winning OmniGuard Mattress Protector
66. Wiemann heads for Autumn shows
68. Kaydian’s key to success
70. Natural growth as Woolroom expands
72. Dominate Local Furniture Searches
74. Introducing Alstons new Cosy 3 collection
76. Autumn Furniture Show preview
80. Which? Best Buy and a new range at Celebrity
82. Stress-less with Erik
86. Unveiling a new identity at Long Point
88. Autumn Long Point
92. Siren Continues New Design Direction
94. The Flooring Show A – Z
96. Cormar Carpets returns to Harrogate
98. Hidden opportunities
100. Green Retail
102. Challenges, changes and a chance to do more
106. Mini Divani sofa beds now available in UK
108. What’s fashionable in furniture: Part Five
110. New Products
114. Letter from Vietnam
116. Letter from China
118. Panther enters new era
120. Big Question: SEO?
122. Outdoor Living & Wellness Expo 2024
126. Jobs
128. How Dreams achieved the Manufacturing Guild Mark
130. Last Word with Furniture Sales Solutions
EXECUTIVE DIRECTOR OF THE NATIONAL BED FEDERATION (NBF), shares an insight into her role – just over one year after rejoining the NBF.
The Bed Post talks about recent investments, future plans and why the relationship between manufacturer and retailer needs to go back to being more traditional.
DOMINATE LOCAL FURNITURE SEARCHES
An insight into how to dominate local furniture and bed searches through SEO.
Matthew Randle, General Manager at independent bed retailer Dreamland Bedding Centre and sustainability guru, continues the conversation from last month in a Q&A that touches on industry challenges, consumer behaviour and what needs changing.
Interior Door Systems (IDS), the Warrington-based specialists in sliding door technology, has recently completed a management buyout (MBO). We caught up with Sam Russell, Managing Director and head of the new management structure with Steve Healy, Commercial Director, on what this means moving forward.
IDS is, at its heart, a family owned and run business, founded in 1996. Andy Russell, founder and outgoing Managing Director (and now Chairman) has been at the helm throughout its 28year history and has presided over the company’s growth to one of the UK’s leading sliding door manufacturers. The MBO now marks an exciting new chapter for IDS, as Sam explains: “Moving forward, customers can expect us to be even more responsive to market demands.
“Whilst we will continue to innovate and expand our product offerings, we will focus on our superior quality and bespoke solutions that cater to the growing and increasingly diverse needs of our clients. Our customers will also benefit from more streamlined operations founded on our principles of customer-centric approach set to exceed expectations at every touchpoint.”
Sam said that the timing of the MBO was “ideal” due to several factors, which have been in the works since 2019. “Over the intervening years, we meticulously prepared and aligned our resources, ensuring that the company was in a strong financial and operational position to undertake this change.
Customers can expect us to be even more responsive to market demands.
“Market conditions are currently favourable, with increased demand for high-quality, innovative interior door solutions. Additionally, the leadership team is more prepared and unified than ever, ready to drive the company forward with a shared vision and strategic focus.”
With the MBO now over the line, Sam revealed that immediate plans include enhancing their product development and expanding market presence. “We are investing in state-of-the-art technology to improve our manufacturing processes and increase efficiency. Additionally, we are looking to expand our distribution network to reach new markets and better serve our existing customers. There will also be a strong focus on employee development and training to ensure that our team is equipped with the latest skills and knowledge to drive our growth.”
Sam added that the year so far has been “exceptionally positive” with “robust” growth in sales and seeing demand remain “strong”. Another key investment to fuel further growth includes a revamped e-commerce platform that will provide a “seamless transactional experience for our customers and strengthen our competitive edge for long-term success”.
IDS is also investing in advanced inventory management systems to improve its operational efficiency, while maintaining a flexible approach to pricing. Furthermore, the business is seeing a shift towards customised and sustainable products. Sam revealed: “Consumers are increasingly seeking bespoke solutions that reflect their individual style and preferences.
“There is also a growing demand for eco-friendly products, which aligns with our commitment to sustainability - a core focus for us. We are committed to reducing our environmental footprint through various initiatives. These include using sustainably sourced materials, minimising waste in our production processes, and implementing energy-efficient technologies in our facilities.
“We are also developing products that meet stringent environmental standards and educating our customers about the benefits of sustainable choices. Our goal is to lead by example and contribute to a more sustainable future for our industry.
“Additionally, online shopping continues to become more prevalent, and we are adapting by enhancing our digital presence and e-commerce capabilities through strategic partnerships to provide a more convenient and engaging shopping experience.”
Sam added that the MBO is testament to the collective efforts of everyone within the business. “I would like to take this opportunity to thank our dedicated team, loyal customers, and supportive partners for their unwavering trust and support.
“We are excited about the journey ahead and are confident that with our continued focus on innovation, quality, and sustainability, Interior Door Systems will achieve new heights of success. Thank you.”
Furniture supplier Devonshire Living has announced the launch of its new online FurnitureBrochure.
The platform highlights the latest product offering from Devonshire and provides an essential tool for both area managers and retailers to easily access the featured ranges.
Commenting on the FurnitureBrochure, Gemma Spry, Marketing Executive at Devonshire Living, said: “It’s an additional platform to highlight our amazing product offering, and it’s simple for both our area managers and retailers to access. Now we can publish new products pretty much instantly and inform our stockists and retail buyers they are live to view.
“Together with the added benefit of banners on the informative Daily Bulletins and our monthly adverts in the Big Furniture Group publication, it allows us to reach more retailers across the UK in one convenient location.
“I’ve found the process to be quite simple. It was just a matter of enabling access to the product information and images that I had already compiled, with everything else completed by the FurnitureBrochure team.
“It is easy to maintain and requires very little effort from us, and it works with our current marketing plan and budget. We look forward to utilising this platform.”
View the brochure here: www.bigfurnituregroup.com/ furniturebrochure/#d
Upholstery manufacturer Westbridge has announced their intention to enter into a period of consultation with employees across their managerial and support functions, with the resulting changes being implemented this month.
In an already challenging retail market, Westbridge were further impacted by M&S’s decision to exit the bulky furniture market in March, with the last M&S orders received 31st July.
It’s understood that the decision by M&S led to a number of initiatives within the business to drive efficiencies and manage resources in the short-term, with volume recovery being driven through a number of new ranges being launched in Q3 with their key retail partners.
Tom Prestwich, Chief Executive of parent company The Belfield Group commented: “During what is now considered the most challenging retail market since the financial crisis of 2008, we have been working hard to transform our business to be more efficient, more responsive and more customer focussed, ensuring we can adapt to the market softness and laying the foundations of a more successful business for our employees, customers, suppliers and shareholders in the longer term.
“However, we recognise that to ensure the longer-term success of our business, we need to make more substantive changes in order to protect the business in the short term and ensure our future resources are in line with the latest demand profile in discussions with our customers.
“The decision to announce these proposals has been an incredibly difficult one and is in no way reflective of the hard work and dedication shown by our employees over the last few months which has ultimately enabled us to retain our entire skilled operational workforce through short time working rather than redundancy.
“As a result of these proposals, we believe that Westbridge will become a more resilient and profitable business, ensuring we can safely navigate the short-term market impacts and repositioning us as a more agile, more cost-effective partner in the medium to longer term.”
Bed retailer Dreams and upholstery business Sofatime has announced the opening of its new store in Limerick.
Situated on Parkway Retail Park, the new store officially opened on 2 August 2024 and becomes the second Dreams and Sofatime store in Ireland, adding to the Galway location.
Sofatime also operates seven stores in Northern Ireland, while the new store brings Dreams’ store count to nine on the island of Ireland.
Paul Fitzgerald has been appointed as Store Manager at the Dreams and Sofatime Limerick store. Dreams also has plans to open a third Irish location just outside Dublin on Westend Retail Park in Blanchardstown.
Independent carpet and flooring retailer Carpet Bargain Centre has announced the opening of its new store in Newark.
Situated on 37 Appletongate, Newark, the new store officially opened on 5 August 2024 and brings its portfolio to seven shops across the East Midlands.
Carpet Bargain Centre’s other stores are located in Wellow, Ollerton, Blidworth, Warsop, Shirebrook and Mansfield. The new store, which replaces a former carpet retailer Kings Flooring that closed last year.
Loaf alters accounting period as sales continue to ‘outperform market’
Furniture retailer Loaf has reported sales of almost £60m in its latest set of results over a shortened period.
According to its filed accounts for the nine-month period ended 31 December 2023, total sales stood at £59.8m. Revenues for the 12-month period ended 31 March 2023 reached £92.2m.
Underlying EBITDA resulted at £7.5m, while pre-tax profit was £5m for the ninemonth period. For the 12-month period, underlying EBITDA and pre-tax profit came in at £13.4m and £11.4m respectively.
Stated within its report, Loaf said that it had altered its period end to align with the year end of its ultimate parent company, Jersey-based LFH International Limited.
“Whilst the company is pleased with the progress made to date on delivering the strategy, it has faced significant headwinds during the period,” Loaf said. “The overall softening of the furniture market continued following the shift in consumer spending from higher priced items.
“This coupled with the company’s commitment to maintaining a full price strategy to preserve profits despite trading in a highly competitive retail environment has led to a decline in its sales orders for the comparable period by 9% to £56m.
“However, the board is pleased that the company delivered strong profitability at 13% of turnover despite the market uncertainties and rising cost pressures. This is a reflection of the company’s continued investment in the brand.
“Since the end of the financial period, customer demand has remained challenging, and the furniture market continues to be highly promotional. The company’s sales are down on the period but substantially up on the pre-Covid trading period and therefore notably outperforming the UK furniture market in this regard.”
Loaf recently opened a new store in Chiswick, London, bringing its Shack’s (its take on a showroom) to 11 across the UK. The 3,500sqft high-street store is located on Chiswick High Road and opened on Thursday 8 August.
Australian furniture group Nick Scali has reported a decline in full year sales as well as providing an update on its UK progress since the acquisition of Fabb Furniture.
According to its latest results for the year ended 30 June 2024, total group sales fell 7.8% to A$468.2m from A$507.7m in 2023.
EBITDA resulted at A$175m, down 11.2% from A$197.1m, while net profit stood at A$80.6m, down 20.3% from A$101.1m.
As for the UK, revenues amounted to A$8.3m (£4.2m) from 8 May 2024 when the group completed its acquisition of Anglia Home Furnishings Limited (AHFL), trading as Fabb Furniture, operating across 20 stores.
Nick Scali added that Group written sales orders for the year were A$454.2m and included Fabb Furniture UK written sales orders of A$6.8m (£3.5m) (across 7.5 weeks). The UK acquisition added A$3.3m to group operating expenses in second half of its full year.
Since the acquisition, the company shared an update on its progress in the last three months, which includes the appointment of Rodney Orrock,
previously Chief Executive Officer of Best & Less, to lead the UK growth strategy transformation, based full time in the UK.
Store refurbishments are currently ongoing, with London region stores the first to be implemented, while Nick Scali products have been adapted to UK compliance and will begin arriving into UK showrooms in September, starting with its first sofa and dining range.
The company is also evaluating an alternative distribution centre and revealed that Nick Scali (UK) online is planned to launch with sofa and dining ranges in FY25.
Looking ahead for the UK specifically, the group added: “Written sales orders are affected by a combination of tough market conditions, long lead times due to supply chain disruptions, and the commencement of store refurbishments.
“Trading is expected to deteriorate further in the first half of FY25 as disruption increases due to store refurbishments and change in the product range.”
Norwegian furniture manufacturer Ekornes has announced that James Thompson, SVP Europe, and Geoffrey Stafford, Sales Director for UK and Ireland, are to leave the business. Andrew Davies, Head of Finance Europe, will be managing the UK business while plans are made regarding hiring.
In a short statement, Ekornes, owner of brand names Ekornes®, Stressless®, Svane®, and IMG, said: “SVP Europe James Thompson and Sales Director for UK and Ireland Geoffrey Stafford will be leaving Ekornes to pursue careers elsewhere. James and Geoffrey have made significant contributions to the business during their time with Ekornes. Together with the team in UK their efforts have been instrumental in achieving several key milestones and driving growth in the UK.”
Following the successful opening of Sofa Club’s debut Liverpool store, we caught up with Louis Rose, Co-Founder and MD, and Tom O’Neill, Co-Founder, to find out more about the retailer’s expansion.
Sofa Club’s new store is situated on Speke Hall Road in Liverpool and officially opened on Saturday 20 July, featuring an exclusive 10% off all purchases for the first weekend. Here’s what Louis and Tom had to say now the dust has settled on the launch.
How was the launch?
Tom: It was a really positive weekend. We had a launch event with a DJ and drinks, and the turnout was incredible, highlighting the amazing community we’ve built over the last few years. We smashed our expected sales in the first week by 150%, which is a fantastic achievement.
What has the initial feedback been since opening?
Tom: The feedback has been amazing. The local community has welcomed us with open arms. The showroom is huge, and our minimalist theme inside takes people by surprise—it’s something that’s never been done before.
Why was Liverpool the right location for this store?
Louis: Tom lives in Liverpool with his family, and we already have an amazing customer base in the North West from our location in the Manchester Trafford Centre. We have been looking for stores in Liverpool for the last 12 months, and this opportunity came up. We invested around £250,000 into the launch and created approximately 10 new jobs.
What other recent investments has the company made?
Louis: We’ve made significant investments in several key areas. We’ve expanded our product range to ensure we have the right offerings for the peak season. Additionally, we’ve increased our inventory levels and are working closely with our delivery partners to handle increased demand efficiently. We’ve also grown our team, bringing in a few more experienced heads. These investments are all aimed at supporting our goal of achieving record-breaking sales in the coming months.
Are there plans for any other new stores?
Tom: We would love to be within an hour’s reach of anyone in the UK, which means we probably need to open another three or four stores. Our unique warehouse-style showrooms
and shopping centre lounges provide a distinct look and feel compared to traditional sofa brands typically found in retail parks.
Future plans in the pipeline?
Tom: We recently partnered with a Polish factory that has come onboard as shareholders. This partnership has been really successful and helped us keep up with demand over the last six months. There are lots more exciting products in development that we can’t wait to share.
On sustainability, what is your company doing in this area?
Louis: We have recently launched our Recycle scheme with our 3PL partners AIT Worldwide Logistics. This has been a huge success and allows customers to choose to recycle their old sofa when they purchase a new one. We have saved over 1,000 sofas from going to landfill in the last six months.
How has business been so far this year?
Louis: This year has been amazing. We’re on course for £40m—our best year ever. Our strategic focus on maintaining consistent stock levels, enhancing our delivery service, and offering a more diverse product range has really paid off.
Tom: The response from customers has been amazing, and it’s one thing selling online, but when you see these people face-toface in-store, it really brings it to life.
Are you noticing any product or consumer trends?
Tom: Definitely. We’ve seen a growing demand for modular sofas, as more customers look for flexibility in their living spaces. Additionally, curved sofas are becoming increasingly popular.
Louis: We’ve also noticed that people are willing to travel to see the product. We have visitors coming from all over to see our sofas in person.
Final thought…
Louis: We’re incredibly grateful for the support of our customers and the hard work of our team. Our mission is to bring a stressfree experience to sofa shopping, inspiring everyone to create a beautiful home. Every day, our team works harder and harder to achieve this mission.
Tom: I echo Louis’s sentiments. We’re looking forward to expanding our presence and bringing our unique shopping experience to even more people across the UK. Thank you to everyone who has been part of our journey.
The Young Furniture Makers exhibition, a special one-day event showcasing more than 50 furniture, lighting and textile designs from emerging designermakers to employers and key players in the furnishing industry, returns on Wednesday 2 October at the Furniture Makers’ Hall and the Dutch Church in Austin Friars, London. To register for free, go to https://YFMExhibition2024. eventbrite.co.uk.
Furniture retail sales decreased during July on last month and were also down against an annual comparison. According to the latest data from the Office for National Statistics, furniture and lighting retail sales fell 22% to £1.04bn from £1.34bn in June. Compared to the previous year, sales were down 18% from £1.27bn. Floorcovering retail sales decreased month-on-month, down by 9.8% to £241.7m from £268.1m. Compared to the same time last year, sales rose by 7.2% from £225.3m.
National flooring retailer Flooring Superstore has announced the opening of its debut store in Kent. Situated on Mace Lane in Ashford, the new 3,580sqft store is its 43rd in the UK and saw the company invest £150,000 into the site.
Furniture protection business Guardsman has announced the appointment of Chris Whelan as its new Head of Claims and Insurance Services and Mandy Coates as its new Risk and Compliance Manager. Chris brings extensive knowledge and experience, along with his strong reputation for driving business improvement. Mandy will be working with the Risk and Operations Director and Complaints Manager, as well as other areas of the business.
National beds retailer Dreams has revealed plans to open a new store in Macclesfield. Situated at Lyme Green Retail Park, Dreams is set to take over the Poundland store, which is expected to launch in Autumn this year. The store marks Dreams’ return to Macclesfield where it last had a presence in the town around 10 years ago.
Makers of handcrafted British furniture, Arlo & Jacob, are gearing up to open a new showroom in Bath, Somerset. The new showroom is situated on Broad Street taking over a Grade II listed building with elements thought to date back to circa 1500. With the addition of their Bath location this September, Arlo & Jacob will have a total of 10 showrooms across the UK.
Independent furnishings and accessories business Uneeka has announced the opening of its third store. Situated on Market Street in Falmouth, the new store officially opened on 9 August 2024 and adds to its two other stores, both located in Truro. Maria Chiara Garside, Marketing Manager at Uneeka, said: “The opening was great, the town was booming and we had a successful first weekend.”
Beds retailer Mattressman has announced its partnership with Furnishing Futures as the small charity’s key mattress and bed supplier. In conjunction with Mattressman’s zero landfill recycling policy, the company has committed to donating mattresses and beds for future homes and projects as well as offering additional support with its next-day delivery service for emergencies and warehouse space.
Sofa retailer ScS has announced the opening of its new store in Worthing. Situated at Red Square Retail Park on Sompting Road, the new store takes over a former Argos unit, which occupied the space for a number of years but relocated to the Sainsbury’s store at Lyons Farm.
Carpet retailer Carpetright was sold for almost £4m in prepack deal to flooring retailer Tapi, while creditors are expected to suffer a total shortfall of £337.8m. Read the full story here: https://rb.gy/ga8s97
Swedish furniture retailer IKEA and supermarket giant Tesco are expanding their partnership by adding next generation self-serve IKEA lockers at the Peterborough Werrington Superstore. This forms as part of a new trial between the two retailers. The new automated pick-up locker is now live, with customers able to order a wide range of IKEA products, from home accessories to furniture. Lockers in Dereham and Cambridge are also part of the trial.
National bed retailer Bensons for Beds has announced that it has successfully acquired 19 locations where Carpetright were trading previously. Bensons plans to start trading in the first location within the next few months. These locations include: Aberdeen, Ashton, Belfast, Canterbury, Edmonton, Exeter, Irvine, Kettering, Old Kent Road, Oldbury, Portsmouth, Salisbury, Slough, Sutton, Torquay, Bath, Eastbourne, Gillingham and Solihull.
Guess what? Our brand new store in Ballymena is now open! We hosted the grand opening event last Saturday and we’re over the moon with how well it went! This store opening was super exciting for us, as it signifies our further growth in Northern Ireland and marks our 21st store nationwide! A huge thank you to everyone who came out on the day to the support us. Plus, thank you to everyone on the team for all of their hard work to make the grand opening event such a success!
A look at what’s been going on over social media channels. Share your news with us and email
dan@bigfurnituregroup.com
We celebrated 100 years of Sleepeezee at Epsom with an evening of racing and an incredible performance. It was a fantastic event that allowed us to honour our rich history alongside our key customers and suppliers. We’re proud of our 100 year long journey and grateful for the partnerships that have supported us along the way. Here’s to many more years of delivering restful nights sleep to the UK and beyond.
Corcoran’s Furniture & Carpets Ltd. celebrated our 25th Anniversary in our Killarney store. A landmark year for the company as we celebrate a quarter of a century in business across five stores throughout Kerry & Limerick. A celebratory occasion in the company of our team, customers, family and friends. Our heartfelt thank you to all who have made this day possible
We won a prestigious trophy. Thank you, Big Furniture Group. Our main Factory in Freudenburg can produce up to 4000 pieces of flat pack furniture a day. This is amazing considering that most of the parts are finished using our Tri colour painting system, and it is amazing how quickly they whizz along our production line. We provide glass, wood and high gloss finishes. We provide all sorts of different widths heights and depths. And we make them all to order.
We are pleased to announce the re-launch of our much-loved Inglewood Saxony range. Made using 100% Excellon Polypropylene, Inglewood Saxony provides a sumptuous feel underfoot yet is hard-wearing and practical, making it the ideal choice for all areas of the home. Now available in a refreshed colour palette, this heavyweight, deep pile carpet is tufted on 1/10th gauge machinery, using two-fold specialised yarn to create a luxurious handle. You can discover the exceptional quality of our updated Inglewood Saxony range firsthand at this year’s Harrogate Flooring Show.
Tristine Hargreaves, Executive Director of the National Bed Federation (NBF), shares an insight into her role – just over one year after rejoining the NBF, as well as a nod to her most admired person while also reflecting on some key milestones in her career.
Federation (NBF). It’s an industry I love, having been part of it for so many years. I re-joined the NBF just over a year ago now, and I am responsible for the activities of the NBF and secretariat team who engage in various areas to support our members which includes the running of the bed show & industry awards, sustainability, technical matters including standards and regulations, marketing – which is a key role to promote all the great reasons to buy from an approved NBF member and promote the bed industry as a great industry to work in.
I love both the job and the industry, it’s like no other in terms of businesses which come together to tackle issues for the greater good of the industry, and our members really engage with us as a trade association which helps us to raise matters with government and other bodies on their behalf.
What time is your alarm clock set for and do you have a morning routine?
My role is one that means I don’t have a specific morning routine. My working day varies considerably, and my alarm clock is set to react to wherever I need to be the following day, which could be in the office one day, at a manufacturer the next day, or at meetings engaging with government another day.
I didn’t specifically choose to work in the industry, but my first role in the textile manufacturing sector led me onto a path that utilised all my academic studies along with a love of the textile industry at an early age. Once you are in the industry, people tend to stay in it. There are so many options for different careers in this sector.
Let’s start with you. Can you share a bit about yourself and your background?
My career in the furniture industry started over 30 years ago, working for a textile yarn manufacturer in Lancashire. Since then, I have worked in bed manufacturing, retail, importing testing and consultancy and standards development. The wide range of experience in different sectors of the furniture industry gives me an understanding and appreciation of our industry, its challenges and successes.
What is your current job role and key responsibilities?
I am currently positioned as the Executive Director of the National Bed
I would have to say, Jessica Alexander, my predecessor, who has worked in the industry for many years, championing the NBF and tackling the challenges the industry faces. I have had the pleasure of working with Jessica for many years, as I first started working with the NBF in 1995 when I worked in bed manufacturing and have been working with the NBF and Jessica on industry matters ever since.
As Executive Director of the National Bed Federation, it feels a great honour and achievement to be the next custodian of this great trade association. I am also privileged to be the current chair of the national standards body, BSI, domestic and contract furniture committee and former convenor of the European CEN committee for non-domestic furniture. These are all achievements that feel special to me and recognise my expertise in the bed and furniture sector.
I would have to say my bed…. (I have to say that don’t I). A good night’s sleep is so important in ensuring you are ready the next day to tackle whatever comes your way.
present?
It’s a challenging economic climate currently, but the Bed Show in September will be the place where many of our members will be showcasing their new products and innovations, so I would encourage attendance at this year’s show to see the latest ideas and trends emerging.
I want to see the new government engage with industry to understand the importance of the UK bed sector and its contribution to the UK economy and provide a good industrial strategy with better support for businesses.
We will continue to support NBF members on key areas such as the forthcoming changes to the flammability regulations. We have already held several seminars and workshops to highlight the potential changes and impacts to businesses, and the feedback provided by our members at these sessions helped to shape the NBF industry response to the public consultation. We continue to engage with the Office for Product Safety and Standards (OPSS) as a stakeholder on behalf of our members and will ensure continued support and training in this area as the regulatory changes progress.
Sustainability is another area where we support our members, from our EcoDesign Principles to our Pledge for Our Planet, we are committed to supporting our members on their sustainability journey. With digital product passports on the horizon, and EU legislation such as the European Sustainable Product Regulations, we will be on hand to help the industry navigate the ever-changing regulatory landscape.
The Bed Show and industry awards continue to be a key event for NBF members to showcase their new products and achievements. Our annual AGM and forum gives members an opportunity to provide feedback on what is important to them and to help shape the future direction of work in key areas such as our code of practice, which we will be updating ready for 2025. Of course, we will be championing all the great reasons to buy from an NBF-approved member as the code of practice is independently audited against a strict criterion where members demonstrate compliance in several areas across the business which gives a level of re-assurance when you buy from an NBF member.
After the positive response to last year’s amusing membership testimonial video and the addition of several new members in 2024, we are currently in the process of developing the NBF’s next promotional video to showcase our supplier offerings. Similar to the manufacturer video, the supplier counterpart will showcase the perspectives of various NBF supplier members as puppets, with a touch of humour to engage the audience. We aim to release the video in time for the Bed Show on 24th and 25th September.
I love to be out walking along the coastline (dependent on the great British weather that is). There is nothing better than being out and about with no agenda, no pressures, and there is something to be said for the sea air. It just puts things into perspective when you get a chance to detox from the fast pace of life and technology.
I was very musical growing up! I played violin in an orchestra, played the penny whistle, and sang in a choir – although I couldn’t do any of those things now, and would probably clear the room if I even attempted so much as karaoke now.
In all honesty, I can’t imagine doing anything else now. In my younger days, I wanted to complete my law studies to become a barrister. When relaxing of an evening when programmes like Great British Bake-Off air I would love to be able to bake great cakes so good that someone would actually want to buy them - and then I forget all about it and don’t think about baking again until the next season of GBBO begins.
Can you guess? I would say something that is well known for being safe and dependable and in plain sight, that helps people in many ways, with many layers underneath the surface, each usually with a purpose in mind. Have you guessed yet? It’s got to be a mattress!
What fact amazes you every time you think of it?
Life – it‘s so precious. We are nothing without our good health, and we really must make the most of each and every day – tomorrow is not promised.
What did you think was cool when you were young but isn’t cool now?
Oh my, probably so many things! I guess fashion and hairstyles are some of the biggest things that have changed over the decades, but what goes around comes around, so who knows whether my (very stylish at the time) 80s permed hair will ever make a comeback. Once
you are in the industry, people tend to stay in it. There are so many options for different careers in this sector.
Gallery Direct offer a wide and varied selection of interior accessories including soft furnishings, wall décor, decorative accessories, and lighting, designed to complement their furniture collections. And they have recently added more products to their catalogue with the launch of a new range of textiles and decorative accessories.
Michael Baxendale, Design Director, commented, “Accessories can help make a house into a home. They transform interiors, adding personality and interest to rooms, as well as functionality, whether they are purely decorative or also practical. Our varied catalogue of design-led pieces offers styles to suit different tastes and interiors, from traditional to contemporary and rustic to chic.”
Gallery’s latest additions to their textiles collection includes cushions, throws, bedspreads, door mats and tableware. Cushions and throws not only add a touch of comfort but can also introduce texture and colour to rooms. The new cushions and throws are perfect for snuggling up during autumn and winter and include lovely textured finishes, chenille, bouclé, faux fur and chunky knits. The throws offer a selection in a larger size than usual, which are ideal for using on beds.
Their new accessories feature vases, lanterns, sculptures, baskets, bowls, faux plants, and dinnerware. Amongst these is a range of large statement pieces, including the stunning Alda Lanterns which will be offered in three sizes, ranging from 63cm to an impressive 82cm tall. These eye-catching lanterns will look fantastic individually or grouped together.
Organic shapes are an on-trend look at the moment, and Gallery’s new dinnerware, which is offered in a choice of two glazed finishes, is perfect if you are looking to follow this trend. There’s also a range of pumpkin and mushroom inspired pieces to add an autumnal look to a room.
Gallery’s wall décor catalogue features over 400 mirrors, with more in the pipeline to expand their offering still further. Mirrors offer practical use but can also be used to make spaces appear larger or brighter by creating a sense of depth and reflecting light. The wide range offered by Gallery includes a varied range of shapes, sizes and styles.
The team at Gallery are continually designing and developing new lines. They are currently working on their SS25 Collection which will feature an exciting range of new lines across different product categories.
To find out more about all Gallery’s products, take a look at their website, www.gallerydirect.co.uk, where you can see all the individual lines as well as browsing their online catalogues. www.gallerydirect.co.uk / 01795 439159 / sales@gallerydirect.co.uk
Furniture companies invest significant amounts of time and money each year on photoshoots or CGI to produce their product imagery. With Presti AI, it’s now possible to upload a simple product image and stage it in any environment within seconds.
Hundreds of furniture companies have started to use the solution to generate their lifestyle photos. “The creation process takes just seconds, with no alteration to the product and at a fraction of the usual cost,” said Hamza Bennis, co-founder of the company. This disruption, he explained, benefits retailers and manufacturers in three ways:
1. The technology allows the rapid creation of any scene, from Vintage and Scandinavian to Bohemian and Modern styles, in just seconds.
2. It ensures that the product’s features are accurately preserved, even for challenging textures like velvet and rattan.
3. The speed and cost-effectiveness of generating images open up new possibilities for businesses in leveraging their product imagery.
“Companies are, for instance, starting to update their website imagery more regularly,” Hamza added. “Expect to see your favourite sites undergo seasonal refreshes for spring, summer, winter, Halloween, and Christmas!”
In a study on consumer perceptions conducted by the company, a group of participants was shown several websites featuring photos created either entirely or partially with Presti. They were asked to differentiate between AI-generated images, photoshoots, and 3D renderings. Most participants perceived those produced through photoshoots or AI as authentic.
Presti recently announced the successful closing of a $3.5m
The creation process takes just seconds, with no alteration to the product and at a fraction of the usual cost.
seed round as the company looks to build on its momentum. The seed funding round was led by Partech, alongside a handful of angel investors including the likes of Thibaud Elzière, Maxime Brousse, Abou Laraki, Rémi Lemonnier and Julien Hirth.
Their fresh funding will help Presti further expand its reach and continuously improve its technology and product offerings for the furniture industry. It has recently introduced a new feature that allows users to change colours and fabrics within seconds. Additionally, the team is exploring video, a new frontier they are actively working on.
“Presti offers the best AI solution for creating lifestyle imagery,” said James Ward, Company Director at FW Homestores. “It has provided us with a viable alternative to CGI and photoshoots. Last month, we easily generated over 200 lifestyle images for both print and digital material.”
www.presti.ai
Trevor Dolan, Company General Manager at Grove Home, reflects on a rebrand journey that has seen a massive overhaul both physically and digitally.
August 2023 marked the starting point for Grove Home’s big rebrand venture. The family interiors and home furnishings business, which is based in Tullamore, Co. Offaly, Ireland, initiated the rebrand by completing its store refurbishment project on Store Street.
This included the opening of a 5,000sqft extension, boasting four beautifully designed showrooms, an open kitchen section, additional office space, and warehouse storage. “This was welcomed by all in allowing us to showcase more of our collections and collaborate with local businesses,” Trevor said.
“With our business growing, alongside various shifts within the economy taking place, we wanted to be able to reach our customers on a larger scale and increase our offerings to them. There is no doubt that the furniture and homewares industry is a competitive one, and although Ireland is a small country, we wanted to stay relevant and place ourselves ahead of the curve as much as possible.”
In March this year, Grove Home received the keys to its new warehouse, which is located just a short distance outside of Tullamore. It serves as its main hub for receiving deliveries and also features a collection point for customers who wish to collect. Rolling on a few months, July saw the completion of the rebrand, which is something “we are most proud of”, says Trevor.
“Before a rebranding to Grove Home, our journey originally started with the humble store of Woodgrove over 30 years ago. Family run and full of character, Woodgrove offered the sale of some furnishings and home decor items.
“Now, as Grove Home, with new signage to window decals, and an impressive logo placement, we feel that our store stands out more than ever in its beautiful canal-side location.”
The business has also launched a new website, as Trevor explains: “Our new website, built by WebSystem, has given us the opportunity to represent our business in a way which mirrors our expansion and rebrand.
“It has allowed us more control in terms of appearance and creativity, as well as a platform that can display product on a much larger scale than our physical showroom ever could. In recent years we’ve seen huge growth in our online sales, to the
Our new website, built by WebSystem, has given us the opportunity to represent our business in a way which mirrors our expansion and rebrand.
point where a designated online team needed to be established in order to pick, pack, and process orders.
“With the new website in place, we’ve seen a steady increase in sales, particularly on items which may not be readily available to view in store. The team at WebSystem have been fantastic and we’re really happy with the results so far.”
Looking ahead, Grove Home has plans to break into the wider European market in 2025 to establish a firmer presence there. “We believe that this ambition could only be made possible with the aid of a new website,” Trevor adds.
“We also hope to expand on our own furniture designs as much as possible. With years of experience and a distinct eye for detail, our own collection is definitely our pride and joy. From a very humble beginning in Winter 2021, launching our first three designs, the Grove Exclusives collection now boasts over 50 lines, each piece being loved as much as the next by our loyal customers.
“Alongside our own designs, we hope to expand our interior design services by partnering with more experts in the field. There are also plans in place to establish a coffee shop and designated seating area too. We hope that Grove Home becomes a one-stop destination for a luxurious day out, offering homeowners the opportunity to explore all aspects of homeware and design.”
www.grovehome.ie
Automated product photography solution provider Orbitvu explains how automated solutions can revolutionise your content creation process, ensuring every piece of furniture shines just as it should.
Let’s briefly talk about the challenges of the furniture industry. From an efficiency standpoint, it’s the creation of high and consistent quality with a faster time-to-market at a lower total cost of ownership. This includes internal logistics processes as well as the production of various types of content. Plus, often, not all colors and variations are available in stock to be photographed, so they cannot be displayed online.
From a product performance point of view, it’s creating diverse and consistent content that converts better and lowers the number of returns.
So, how can automation help you overcome these challenges?
In today’s competitive furniture industry, automated solutions offer a range of perks that can significantly enhance your content creation process and overall business performance. By leveraging these benefits, automated solutions empower your furniture business to not only meet the challenges of today’s market but to thrive in it. Take a look at a few of them.
Automation gives you unprecedented control over every aspect of your content creation. From lighting to angles to post-production settings, automated systems allow you to customize and standardise each element with precision, thanks to templates. This control ensures that your brand’s
unique style and vision are consistently represented, providing a seamless experience for your customers.
As your furniture business grows, so do your content needs. Automated solutions are designed to scale effortlessly. Whether photographing a single piece or an entire furniture collection, automation can handle the increased volume without compromising quality, allowing you to expand your offer and meet customer demand efficiently.
With automation, creating a variety of content types becomes easier and faster. Whether you need high-resolution images for your e-commerce website, 360-degree views for interactive experiences, or videos for social media, automated photo solutions can help you generate diverse content formats in a fraction of the time it would take manually. This versatility helps you engage your audience across multiple platforms with consistent, high-quality visuals.
Consistency is key in branding, and automated solutions excel at delivering it. By removing human error from the equation, they ensure that every image, regardless of when or where it was taken, meets the same high standards. This consistency not only strengthens your brand identity but also enhances the perceived value of your products, making them more appealing to potential buyers.
Here’s an example: Dovetail Furniture, a leading wholesale supplier of furniture, struggled with maintaining consistency before using automated solutions. With Furniture Studio, they cut their content creation time by 50%, with automation doing 95% of the post-production for them. This has not only saved the Dovetail Furniture team time and money but also created new opportunities to experiment with different kinds of shots.
In the fast-paced furniture industry, getting your products to market quickly is crucial. Automated photography solutions streamline the content creation process, significantly reducing the time it takes to produce, edit, and publish product images. This accelerated workflow allows you to respond faster to market trends, launch new products more swiftly, and maintain a competitive edge.
High-quality, consistent visual content plays a critical role in converting visitors into buyers. Automated product photography solutions ensure that your furniture is presented in the best possible light, highlighting every detail and unique feature of the piece. The result? Enhanced customer trust, increased engagement, and ultimately, a higher conversion rate for your online store.
Meet the solution for medium-sized products, including small home appliances, larger tools, and various sporting goods. It will help you create photos, 360 spins, and product videos of various items, while accessories will help you highlight details and minimize reflections or shadows.
Alphastudio XXL is a studio dedicated for capturing large products, like electronics, household, and any products up to 190 cm in height - even ladders and heavy road gear. Shoot more than 150 products per day, show the scale of the items by having models in the studio, and increase conversions!
Photograph an entire set of furniture, home decor items, and garden equipment 100% in-house. This studio will not only relieve you of logistical tasks but also provide professionalism to attract new customers.
In this industry, automation is not just a convenience—it’s a game-changer. It’s the key to unlocking consistency, efficiency, and creativity in your furniture business. By embracing automated solutions like Orbitvu’s innovative photography systems, you can overcome the challenges of inconsistent content, reduce timeto-market, and elevate your brand’s image.
Thanks to this, you’re not only ensuring every piece of furniture is showcased in its best light but also giving your team the freedom to innovate and grow. Ready to take your content to the next level?
”By embracing automated solutions like Orbitvu’s innovative photography systems, you can overcome the challenges of inconsistent content, reduce time-tomarket, and elevate your brand’s image.
Oliver Wright, Owner at The Bed Post, talks about recent investments, future plans and why the relationship between manufacturer and retailer needs to go back to being more traditional.
Being the owner of a small to medium retail business means that I wear multiple hats from unloading lorries when necessary, buying decisions, marketing discussions, book keeping - including the accounts for the business and, something I enjoy very much, talking and selling beds to customers.
A new initiative is encouraging the sales staff to spend a morning out delivering, helping them to see the challenges our delivery staff face and encouraging them to ask questions regarding access at the point of sale. This is really helping sales staff understand the full picture from outside the store and final touchpoint in a customer’s journey with us.
On delivery, we have a new van livery across our fleet of vehicles, which looks fantastic. We’ve installed air conditioning units in three of our shops to ensure perfect shopping conditions for our customers and working conditions for our staff.
We also carry out performance reviews in an effort to reward success and discover any areas of potential development. This year has seen our highest conversion rate on mattress protectors and is a result of a number of years of training.
We have lots of plans lined up for the future, which includes the refurbishment of our Petts Wood shop. We’re continually looking at the expansion of our business too. Finding the right location, the right shop size for the right price is constantly on our agenda and we’re actively searching for potential locations.
The Bed Post has more than 35-years of experience offering the best quality beds, frames, mattresses & bedroom furniture to customers all across Kent, London and the South East.
At our showroom in Crayford, we stock a great selection of high-quality beds, mattresses, headboards, and bedroom furniture, including bespoke items made-to-order. You will find the best brands on the market at low prices, including Harrison, Kaymed, and Relyon, guaranteeing quality and great deals.
We offer delivery of purchases straight into the required room, provided access is available. Our aim is to provide all customers with the highest level of service and 100% satisfaction.
The Bed Post opened for business in April 1987 in a modest showroom in Lee Green and has steadily grown to a chain of five stores. Our growth has been achieved largely by way of personal recommendation from satisfied customers who have spread the word.
We now have stores across Kent, London & Surrey which are located in Tower retail park Crayford, Queensway in Petts Wood, Elm Parade in Sidcup, London Road, Dunton Green, Sevenoaks and Church Street in Reigate. We have developed a method of rapidly supplying bed frames, mattresses and furniture to both contracted & retail customers all over the South East.
Our focus has never changed. We strive to deliver a great product, at the best possible price via the best possible service. We truly do have a desire to help people sleep well. We work tirelessly to improve our instore presentation to help deliver the best possible customer experience.
On sustainability, what is your business doing on this topic?
We’re always looking at implementing greener practices with a number of our shops seeing the lighting changed to LED, which has reduced energy usage. Our new air conditioning units are a far greener alternative to previous systems too, while we have also taken the decision to offer a ‘Not for Profit’ disposal service.
We cover our costs that allows us to dispose of a customer’s old mattress at a very affordable price. Mattresses are then recycled in partnership with our local authority. This helps reduce the chances of mattress fly tipping.
How has recent business been? What trends are you noticing?
Although we are seeing a decline in footfall, our average order value has seen a significant increase resulting in a very positive year to date sales performance. All our branches have seen an increase in turnover with standout performances coming from our website producing an increase of 29.6%. As a company we have seen a year on year growth of over 10%.
Our focus has never changed. We strive to deliver a great product, at the best possible price via the best possible service. ”
With footfall proving difficult for many retailers, we are constantly working on driving customers to our shops. We took the decision to further invest in our leaflet distribution campaigns, which has seen a very positive response. For the first time we used Royal Mail for our distribution, coming at an additional cost but guaranteeing a quicker delivery. These changes have resulted in the best ever return on investment.
This year has also seen us grow our support for local schools and charities. We have started to see some real traction with our school donation leaflet. This leaflet offers the customer a discount in store which is then mirrored as a donation to the PTA. We also continue to support some of our local charities, Mind and St Catherines Hospice to name but a few.
What would you change in the industry?
I would love to see companies stick to what they have traditionally done. Manufacturers should manufacture and supply products to retailers, and retailers should sell the products they have purchased from these suppliers. Retailers have supported many suppliers over many years, just to then find a supplier making the decision to start selling product direct to the public.
What challenges do you currently face and how are you overcoming these?
We are seeing a very positive sales performance coupled with an improved margin. With the ever-increasing costs that many businesses are facing, our challenge is to ensure we manage these higher costs to maintain profitability.
Marketing of a business has changed significantly over the past 5-10 years. Some of the more ‘traditional’ ways are becoming far less effective. Finding alternative, cost-effective marketing methods is proving difficult in an everchanging world.
Do you have any staff you would like to pay special thanks or recognition to and why?
Our entire team buy into the ethos that we want to help people ‘sleep well’. We all believe that a good night’s sleep can help deliver a good day, and our job is to assist in delivering just that. Our team are brilliant at doing this and without their consistent hard work and willingness to go above and beyond, our business would not be the same.
Why do you think customers choose your business?
Having been established since 1987 we have built considerable loyalty from our customers. Second, and in some cases, third generation families shop with us. The longevity of our business helps towards creating a reputation, but this takes a sustained and dedicated approach to customer service.
Some of our sales team have been in the industry for more than 35 years helping us become a ‘go to’ retailer offering the expertise that is required for customers who can find the choice available a little daunting.
Looking for like-for-like statistics to help your furniture or bed retail business get to the next level?
Through RetailSystem’s RetailHub, pinpointing statistics on business data is made easy. By benchmarking figures against the same periods in the past, it provides the most reliable true picture when measuring data.
“You can access like-for-like data instantly on Quotations, Sales, Salespeople, Purchases and Customer Service,” says David Hewitt, Head of Global Support & Implementation for RetailSystem - an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution.
“Our RetailHub gives you the ability to analyse various parameters, all designed to help your decision-making process from accurate data.”
Furthermore, the RetailHub can also drilldown into the like-for-like statistics for any given date range, by salesperson, by advertising source, by category, by brand or by product. This means, the powerful analytical tool takes the guesswork out of datacrunching.
“RetailHub users enjoy the benefits of having truly granular data on every single order, the items on that order and who’s sold them,” continues David.
“Most furniture retailers are open seven days a week, which means in most cases we are only onsite for around 80% of the transactions. Of course, we could trawl through our order / invoice books, but this is time consuming and potentially inaccurate if something is missed due to human error.”
Our RetailHub gives you the ability to analyse various parameters, all designed to help your decision-making process from like-for-like, accurate data. ”
“That’s why RetailHub is so smart. Everything you need as furniture or bed retailer is there, ready to be analysed on a like-for-like basis, meaning real data, in real time.”
Having the ability to analyse statistics in various forms shapes decisions on what is performing well, and what’s not, so your business can continue to grow.
“Like-for-like, year-on-year data helps you make the very best commercial decisions for your furniture or bed business,” adds David. “Every detail is captured automatically and remains as a permanent record within your RetailHub.
“All of this is happening in the background while you get on with running your furniture or bed business. Remove the guesswork and make your decisions based on real data and use RetailHub by RetailSystem.”
Now in its 14th year, the Bed Show is a pivotal event in the industry calendar, and the halls are busier than ever, with the most prominent names in the British and Irish bed manufacturing industry exhibiting at this year’s event.
Organised by the National Bed Federation (NBF), the show, which takes place at the Telford International Centre from 24 and 25 September, provides an unrivalled platform for networking and showcasing new products, concepts, and marketing initiatives to quality visitors. 2024’s exhibitors include some of the biggest names in the bed industry, such as the Airsprung Group, Harrison Spinks, GNG Group, Hypnos, Sealy UK, Silentnight, Sleepeezee, Sweet Dreams and Kaymed as well as many more. We take a look at what to expect to see during this year’s Bed Show.
To kick things off, Sweet Dreams are using the Bed Show to officially unveil its highly anticipated rebrand, while a selection of the new collections can also be seen at the event. Attendees can pick up their copy of the brand new product catalogue which encompasses the whole of the Sweet Dreams’ range including beds, mattresses, frames, tv beds, sofa beds and sofas. Meanwhile, Vogue Beds will also be presenting something new and are encouraging visitors to see it first at the show. Enchanted House Beds are celebrating its recent 10-year anniversary by joining the NBF and taking a stand at the Bed Show. This is the first chance for the trade to see the beds and meet the team.
Harrison Spinks will be unveiling two exciting new collections, with every model on display brand-new, including models from its core Harrison Spinks collection and the luxury Somnus brand. Designed with ultimate luxury at its core, the new collections integrate the highest quality natural materials, including Traceable British Wool, Swaledale wool, Herdwick wool and recycled cashmere, as well as hemp and flax which is grown on Harrison Spinks’ 300-acre Yorkshire farm. Combining its award-winning pocket and microsprings, finest natural and home-grown fillings, and its in-house woven and naturally fire retardant chemical free mattress tick.
This year’s show will also be an opportunity for buyers to experience firsthand the craftsmanship and innovation that have made Smeaton Brothers a leader in the industry. “While the redesigned Smeaton Ultimate collection is sure to impress, we also have something special up our sleeves,” teases Ross Yeardley (Sales Manager). An exclusive new range will be unveiled only at the show. For Gainsborough, two new ranges and a designer-led new look for the popular Mayfair will take centre stage. Take a look at Equinox and Verde, both naturally inspired and showcased at the show, both featuring ethically and locally sourced alpaca wool.
Building on the success of the KomfiMed collection, which was a finalist for Product of the Year in 2023, GNG will launch three new collections designed to cater to a variety of sleeping styles, incorporating sustainable materials and advanced sleep solutions. The Bed Show will see The Shire Bed Company unveil “inspiring” products. It will launch a new range of innovative mattresses as well as exhibiting its trend led headboards, divans and ottomans. Shire Beds remains committed to sustainable manufacturing. The Millbrook Beds Smooth-Tech™ range has improved again and are launching three luxury inner tufted pillow tops and will include our brand-new Posture 7 Zone Spring Unit. This exclusive spring offers the ultimate comfort and support redefining sleep with its sophisticated design and high-quality materials.
As Sleepeezee marks its 100-year birthday, the mattress maker is excited to confirm four new range launches at the upcoming show, backed with marketing and in store support for its retail partners, as well as a promotional calendar for the new year. The four new collections planned for launch will be refreshes on some of Sleepeezee’s best-selling ranges including Campaign for Wool, a price conscious naturals collection, its best-selling PocketGel Plus, a new Graphite memory foam range and a Cool Refresh Collection. Finishing off the new launches for the show, Sleepeezee will also have new fabric options, headboard designs and divan offerings.
Proudly on display at this year’s NBF Bed Show will be a wide spectrum of Sealy’s signature product ranges, each of these featuring one of their family of patented coil systems. Structured to target a variety of market sectors and price points, this collection of unique spring technologies has been entirely designed and developed at the Sealy International R and D Facility, exemplifying their continuing dedication to world-class innovation. At the show, the brand will showcase for the very first time their new 50th anniversary range, Sealy Posturepedic Elevate UltraLux. Introducing the most recent launch in the Sealy Posturepedic line-up, this collection incorporates the latest advances to ensure the exceptional support performance and comfort quality synonymous with Sealy Posturepedic.
Meanwhile, Wolf Components are encouraging visitors to discover Apex – its fully recyclable, no compromise pocket
springs. Engineered for optimal support and comfort and offered in a wide range of series to specially meet diverse needs, there’s an Apex spring perfect for every product.
The Vita Group will be showcasing once again at this year’s show and will feature its Orbis foam range, which integrates recycled materials from end-of-life foam products. Leggett & Platt Springs UK and Kayfoam, divisions of Leggett & Platt International Bedding, will also be exhibiting. Those in attendance will gain insights on various topics, showcasing how Leggett & Platt manufactures success through innovation and a “global, yet local” approach to service. Kayfoam is introducing its latest innovations in technical comfort foams, developed in partnership with Peterson Chemical Technologies in the USA. These foams help to resolve age-old problems with conventional memory foam.
As a guest to the show, PureCare is still reveling in its recent award success after its OmniGuard Mattress Protector secured the prestigious Good Housekeeping Award 2024 earlier this year. On show, the brand will showcase the benefits of its protectors and how these can help retailers increase sales. From one guest exhibitor, and award-winner, to another, industry leading furniture and bed retailers combined ERP & EPOS solution provider, RetailSystem, will be presenting its latest updates off the back of a successful Manchester event.
TFRGroup will also on be hand to showcase its specialised services, Mattress Recycling and Retail Returns Rejuvenation,
during the show. They look forward to demonstrating how their solutions can help businesses strengthen their sustainability and CSR goals. Finally, award-winning German bedroom manufacturer, Wiemann, is taking its latest contemporary bedroom furniture to Telford. The company, which recently topped the poll in the Best Overseas Furniture Supplier and Best Bedroom Cabinet Supplier categories in the Big Furniture Awards, will be presenting its popular VIP ranges, Lagos and Monaco.
The glittering Gala Dinner & Bed Industry Awards ceremony returns on the first evening of the show. Sponsored by Hypnos, the awards are an opportunity for bed retailers and NBF members to highlight their achievements from the past year, raise their company profile and honour their team’s efforts. Host and Strictly Come Dancing superstar Anton Du Beke will reveal the eight award winners, and this year, a fantastic live band will add to the lineup, with a dedicated dancefloor to continue the celebrations into the night.
Company awards judges: David Fitzsimons (director of circular economy consultants Oakdene Hollins and of the European Remanufacturing Council), Brian Ahern (Master of The Furniture Makers’ Company), Jonathan Hindle (Chairman of the British Furniture Confederation (BFC) and MD & President of KI Europe).
Bed Manufacturer of the Year recognises the achievements and innovations at a company level.
Supplier of the Year recognises the achievements and innovations at a company level.
Bed Product of the Year, which includes mattresses, headboards, frames and sofa beds.
Judges: Sue Davies (Sue Davies Design Solutions), Steve Adams (Mattress Online), Paul Farley (Furniture News), James Dunne (Prestige Beds), Jo Fielding (AIS).
Component Product of the Year awarded to the supplier with the most innovative component product or machine used in manufacturing a finished product.
Judges: Dave Morris (Sleepeezee), Natalie Armstrong (Sealy), Danny Blackmore (Silentnight).
Judges: Bernard Eaton (Green Retail), Dan Squires (Big Furniture Group), Jarrod Bird (Interiors Monthly).
The Retail Champion awards are open to all retailers signed up to the NBF’s Retail Champions Scheme, which supports businesses whose product offer is from at least 50% NBFapproved member brands.
Small NBF Retail Champion of the Year for retailers with four stores or fewer, recognising the contributions of the independent retailers.
Large NBF Retail Champion of the Year for retailers with five to 20 stores, recognising the contributions of the independent retailers.
National Bed Retailer of the Year for businesses with more than 20 stores.
Online Bed Retailer of the Year for businesses where at least 80% of the sales are via the internet.
NBF executive director Tristine Hargreaves said:
“The NBF’s Bed Industry Awards are among the most coveted accolades for the UK and Irish bed trade. Winning an award sets you apart from your competitors and is an excellent opportunity to further promote your business and achievements. Each year, we continue to be hugely impressed by the standard of the entries, and we’re sure 2024 will be no different!”
Sealy’s rise to becoming an industry leader has long been associated with the innovation and unique technology that defines the Sealy Posturepedic brand. As Sealy UK marks 50 years of manufacturing in the UK, the company reflects on their achievements of the past, and looks forward as they plan their progress for the future.
Unveiling the latest addition to the Sealy Posturepedic Range
Proudly on display at this year’s NBF Bed Show will be a wide spectrum of Sealy’s signature product ranges, each of these featuring one of their family of patented coil systems.
Structured to target a variety of market sectors and price points, this collection of unique spring technologies has been entirely designed and developed at the Sealy International R and D Facility,
exemplifying their continuing dedication to world-class innovation.
At the show, the brand will showcase for the very first time their new 50th anniversary range, Sealy Posturepedic Elevate UltraLux. Introducing the most recent launch in the Sealy Posturepedic line-up, this collection incorporates the latest advances to ensure the exceptional support performance and
comfort quality synonymous with Sealy Posturepedic.
A further highlight on show will be the ultra-premium Sealy Posturepedic Exquisite collection. This luxurious range features the next generation RestSupport coil combined with a host of patented features, a sumptuous comfort architecture and the very finest in aesthetics.
At the show, the brand will showcase for the very first time their new 50th anniversary range, Sealy Posturepedic Elevate UltraLux.
Through each and every new launch, the founding principles of the Sealy Posturepedic product range will remain based on a central premise, enhancing sleep quality through providing correct support for the body during rest.
With product development informed by research from the Orthopaedic Advisory Board, Sealy’s commitment to scientific research positions Sealy Posturepedic at the forefront of the industry, ensuring their position as the world’s leading sleep brand.
Guests are invited to experience the range for themselves, and join the Sealy celebration at stand D10.
Nick Williams, UK Sales Manager at Sweet Dreams, unveils the highly anticipated rebrand and refresh of the company as the bed manufacturer reaffirms its premium position.
Sweet Dreams, a respected name in the sleep industry, stands at a pivotal juncture. With a legacy stretching back to 1988, the company has cultivated a reputation for quality, customer-focus and product innovation. Now, as the sleep landscape evolves, so too must Sweet Dreams. The brand is embarking on a significant refresh to align with the contemporary demands of a discerning clientele.
At the heart of Sweet Dreams is an unwavering commitment to crafting exceptional sleep experiences. Through meticulous design, premium materials, and an unparalleled dedication to customer satisfaction, the company has built a loyal following. The impending rebrand is a testament to Sweet Dreams’ aspiration to ascend to new heights, positioning itself as a purveyor of luxury sleep solutions.
A cornerstone of this evolution is the introduction of a fabulous new product line encompassing beds, mattresses, and bed frames. This expansion is driven by a desire to offer a comprehensive range of sleep options, each infused with cutting-edge technology and opulent materials.
UK Sales Manager Nick Williams states: “By placing a premium on personalised comfort, Sweet Dreams aims to cater to the diverse preferences of its target market.”
The
new bed range focuses on seven new collections, which includes:
The Premium range featuring its best-selling pocket spring systems with sumptuous knits, pillow and box tops.
The Landmark collection, successfully launched at last years Bed Show, features FR Chemical free, eco-friendly, sustainably sourced materials that 100% recyclable at end of life. Using its quality pocket spring systems, Landmark comes in a range of 1000, 1500 and 2000 counts with tufted and quilted choices. The bases and headboards are FSC compliant and made from 100% recyclable fabric
The Defined Edge range gives a high quality encapsulated finish with a wide choice of pocket counts. This year there are both quilted and tufted options available.
New for the Bed Show is the Naturals collection. A luxurious high pocket counts 4000, 4500, 5000 featuring 24mm latex to the full FR chemical free sleep surface matching up with a combination of wool, lamb’s wool, cashmere and mohair.
New for 2024, a refreshed and revitalised Well-Being collection offers high quality quilted knit and tufted beds featuring a range of health promoting well-being properties. All are based on its best-selling pocket spring systems and to increase the comfort factor a selection of memory foams complete the range.
The Traditional range has long been a strength for Sweet Dreams and the 2024 collection really delivers. Fabulous new ticks, along with its high quality pocket spring system, really hits the mark on premium value and price.
The Premium, Defined Edge, Naturals, Wellbeing and Traditional Collections all come with a luxury FSC compliant base and matching full size and strutted headboards with wide choice of storage and fabric options.
The Bonnell collection features both ortho and comfort Bonnell springs focused on value for money and a great entry price point. Bonnell offers a choice of quilted or tufted with memory options. For 2024, the Bonnell collection will continue to use the FSC Ridley base and matching headboard collection with a choice of 3 value led fabrics.
A selection of the new collections can be seen at the Bed Show, and attendees can pick up their copy of the brand new product catalogue which encompasses the whole the Sweet Dreams’ range including beds, mattresses, frames, tv beds, sofa beds and sofas.
Recognizing the environmental implications of the sleep industry, Sweet Dreams is focusing on sourcing fabrics and fillings from more and more from UK based suppliers.
“Our UK made bed frames, hybrid beds and TV beds remain a priority for further development this year with several new products being launched for 2024,” Nick said, adding: “A commitment to the NBF’s Pledge For Our Planet in 2022 has put in place a drive to more sustainable “cradle to the grave” product offer, highlighted by our first sustainable, eco-friendly range Landmark.”
By emphasizing luxury, innovation, and sustainability, the company aims to solidify its position as a leader in the sleep industry.
Sweet Dreams continue to provide speedy delivery. Covering the whole of the UK, and investing in fit for purpose vehicles to improve accessibility into inner city areas, Sweet Dreams is now able to offer more efficient and easy deliveries to customers where delivery space is at a premium.
The new range offers an everyday low price and has very commercial floor display discounts allowing their customers the opportunity to display great new product at an attractive price.
Following on from the Bed Show, look out for Sweet Dreams’ dedicated bed and mattress show van. Designed to maximise space, it enables Sweet Dreams’ customers the opportunity to review key products in the range at their leisure and at a time to suit them.
In conclusion, the Sweet Dreams rebrand is a strategic manoeuvre designed to elevate the brand’s stature, expand its product portfolio, and enhance the overall customer experience.
Nick concludes: “By emphasizing luxury, innovation, and sustainability, the company aims to solidify its position as a leader in the sleep industry. We look forwards to welcoming customers old and new to our Stand B40 at the Bed Show in September.”
The Shire Beds brand has seen a significant boost since it became a white label high street manufacturing partner.
Whilst the economy was still reeling from ‘Cost of Living Crisis’, Shire Brands took the bold and brave decision to change the company’s strategy and direction.
The transformative effect of a new team, new products, new customers has had a positive measurable impact twelve months on from the changes. In addition, focussing on own branding for many of its existing and new customers has seen an increase in its own brand recognition.
In May 2023, Shire Beds made a strategic move to disrupt the market in the traditional hand side stitched mattress sector. Working with the industry expert, Stuart Hibbert, the company has increased its market share and has a greater presence on the high street.
By analysing market trends, it focussed on innovation and developed products that have expanded its presence in the traditional handcrafted mattress sector. With hand side stitched products being the preserve of a few, it realised a gap in the market to offer this more widely. Furthermore, it was able to offer this under the customers own label and branding.
Own branding required Innovation at several points: everything in the process had the option of being personalised to each retailer to allow protection of IP and give an exclusive own brand product to retailers. The opportunities of margin and personalisation have been seized by retailers. Own branding is now offered to nearly 100 retailers and growing.
The ability for Shire Beds to innovate and put in structural and organisational changes to enable this has been key to the success of the own brand policy.
The Capri and Ravello brands have been developed further. Additional models are offered with higher spring counts, pillow top and zip and link options. The new Solitude collection is a natural high spring pocket collection that has been a hit.
The development of these ranges has been meticulous. The differentiation of feels was achieved through regular testing and market feedback so when the products were launched, they were an immediate success.
Shire Beds also invested heavily in upskilling its workforce to become one of the leading hand side stitched manufacturers.
With one of the best sales forces in the industry Shire Beds created a seamless sales journey: from product selection, delivery and after service. A retailer visits programme has seen the best use of the quality showroom.
With extended and no quibble returns guarantee there is greater confidence in the Shire Beds products.
Shire Beds has developed its ability to produce marketing collateral in house and personalise it without any cost to its customers. This has been a game changer for the own branded options for customers.
Shire Beds set out to be the White Label supplier of choice with its high quality hand side stitched products offering retailers significant margins. It has achieved commercial partnerships with excellent retailers in a short time scale becoming a major supplier of own label products for the domestic and contract sector.
The Bed Show will see The Shire Bed Company unveil further inspiring products. It will launch a new range of innovative mattresses as well as exhibiting its trend led headboards, divans and ottomans. Shire Beds remains committed to sustainable manufacturing.
www.shirebeds.co.uk
At the upcoming Bed Show, GNG Group is set to expand and enhance its Komfi brand by introducing innovative collections that combine sustainability with cutting-edge sleep technology.
The three new collections cater to different price points and create a clear hierarchy of product offerings.
Building on the success of the KomfiMed collection, which was a finalist for Product of the Year in 2023, GNG will launch three new collections designed to cater to a variety of sleeping styles, incorporating sustainable materials and advanced sleep solutions.
The first collection, “Infinity,” leverages GNG’s renowned sleep technology, featuring True Gel for breathability and cooling, alongside True Air foam for exceptional airflow. Each mattress is meticulously tailored and upholstered in a luxurious, breathable cover that adapts to body movements, enhancing the pressure-relieving benefits of the core materials. A standout feature of the Infinity range, and a first for this sector of the market, is the ability to customise a single mattress to suit two different firmness levels and sleeping styles, thanks to zip-and-link options available across the entire range.
Further solidifying its commitment to sustainability, GNG introduces the “Harmony” collection. This range emphasises the use of eco-friendly materials that are both affordable and environmentally responsible. As a carbon-neutral mattress from a carbon-neutral manufacturer, the Harmony collection features Seaqual covers paired with Ecofoam to create the “Ocean” model—offering exceptional value and convenient delivery.
GNG will also be enhancing its KomfiMed collection with the introduction of a new cooling SensICE cover. Additionally, the new Gel Med Hybrid mattress will combine medically proven foam, True Gel technology, and luxurious pocket springs with a SensICE cooling cover. This innovative combination delivers a mattress with a superb feel, appealing to a wide range of consumer preferences and sleeping styles.
“We have worked tirelessly over the past year to build on the success of our current collections, with KomfiMed proving highly popular among both retailers and consumers. Our goal was to further elevate our offerings with a premium collection while advancing our sustainable development initiatives. The three new collections cater to different price points and create a clear hierarchy of product offerings, each with its own unique selling points,” stated Richard Gretton, Commercial Director.
The Komfi Unity collection also continues to expand, with new additions offering great value. Retailers can benefit from short lead times, UK manufacturing, and ease of delivery— eliminating the need for container costs and reducing capital tied up in stock.
To explore these new collections and the entire Komfi range, visit Stand B30 at the Bed Show. For more information, contact GNG at 01924 950 300 or email info@gng-group.co.uk.
www.gng-group.co.uk www.komfi.com
Stuart Cann, owner of Devon-based luxury bed maker Enchanted House Beds, shares the wonderful story behind one of the UK’s fastest growing bed manufacturers.
The team of passionate bed makers at Enchanted House Beds have been handcrafting bespoke beds and mattresses for a decade. Masters of its trade, with its creations found throughout homes and hotels across the UK, the business has an ever-growing list of trusted stockists, distributing its premium mattresses and divan beds to private clients across the country.
The core materials for its bed manufacturing comes from its very own private family farm in the heart of Dartmoor.
“With over a century of sheep farming experience, all of our luxury mattresses contain wool from our own farm and the surrounding farming community,” says Stuart. “By choosing our luxury beds, you are receiving a piece of our heritage, filled with passion, love and the finest materials Devon has to offer.”
This is the first chance for the trade to see the beds and meet the team.
”
In fact, Stuart learnt from an early age how to make great beds. As a teenager he started working for the much-loved and kindly remembered company, Sprung Slumber in Okehampton, Devon. Working from the shop floor at Sprung Slumber and finishing his employed career at ViSpring as Manufacturing Manager, Stuart always dreamed of owning his own luxury bed manufacturing company.
“It must have been written in the stars as my first love is the daughter of a shepherding family on Dartmoor,” Stuart said. “So, with a supply of top quality Dartmoor wool from the family farm and my know-how of making luxury beds, Enchanted House Beds was born. We are passionate about what we do.
This is why we are happy to emblazon each and every made-toorder mattress with our Enchanted House Beds makers mark.”
Since the early days of making just one bed a week, the business has continued to grow while remaining, importantly, profitable and always family orientated. This past month marks the 10-year anniversary of Enchanted House Beds, with the company celebrating the historic milestone by joining the National Bed Federation (NBF).
“What better way is there to mark our special anniversary? We have now joined the NBF and will be taking a stand at the Bed Show,” Stuart revealed. “This is the first chance for the trade to see the beds and meet the team as well as the family behind Enchanted House Beds. We are all very excited.”
Commenting on the show, Tracy Selway, National Sales Manager, added: “We can’t wait to show the trade just how wonderful the beds are and the opportunity for retailers to hugely benefit from our way of trading. Make sure you come and see us and we look forward to welcoming you on our stand.”
www.enchantedhousebeds.com
Toby Smeaton, Deputy MD, and Ross Yeardley, Sales Manager, at Healthbeds & Smeaton Brothers, detail what to expect to see during this month’s NBF Bed Show and how the bed manufacturer is leading the future of bed making through tradition and innovation.
In a rapidly evolving market, Smeaton Brothers has proven to be a leader not only in craftsmanship but also in modern innovation. With a successful Bed Show last year and the guidance of new leadership, the company is set to continue its momentum with exciting new developments.
Under new leadership, Smeaton Brothers has reimagined its approach, modernising the way it thinks about products and customers.
The company has successfully diversified its business into three distinct sectors:
Smeaton Brothers - for natural and traditional bed making. Healthbeds - for modern and technical innovations focused on support and wellness. Healthbeds InMotion - offering adjustable beds suitable for all ages.
“This strategic diversification has not only resonated with the market but also reinvigorated the brand, driving excitement and success,” says Ross Yeardley, Sales Manager.
Listening to customer feedback has been at the heart of Smeaton Brothers’ strategy too. Recognising the need for enhanced in-store point of sale and marketing, the company is developing new signage and display stands to support retailers who have shown great loyalty. “This initiative is all about improving overall professionalism and providing customers with the same level of support that Smeaton Brothers has received over the years,” Toby Smeaton, Deputy MD, said.
The upcoming exhibition will also showcase the redesign of the much-anticipated Smeaton Ultimate collection. “It features a new and improved “ProEdge Technology” spring system, lavish layers of wool fillings and a refreshing contemporary finish,” revealed Ross.
While the redesigned Smeaton Ultimate collection is sure to impress, we also have something special up our sleeves. ”
And it doesn’t stop there. Smeaton Brothers continues to set itself apart while honouring its traditional craftsmanship roots. “A standout feature of this new range is the optional luxury wool topper, designed to improve comfort for all sleepers, with particular benefits for side sleepers,” Ross said.
This year’s show will be an opportunity for buyers to experience firsthand the craftsmanship and innovation that have made Smeaton Brothers a leader in the industry. “While the redesigned Smeaton Ultimate collection is sure to impress, we also have something special up our sleeves,” teases Ross, adding that there will be “an exclusive new range that unveiled only at the show”.
This is an opportunity “not to be missed”, as those who visit the stand will be the first to discover the latest in their line-up, something they promise will make a lasting impact. “Don’t miss the chance to see what we’ve been working on - you’ll want to be there to experience it for yourself,” adds Toby, “And we can’t wait to welcome you to our stand.”
As Smeaton Brothers prepares to exhibit once again, the sixth-generation family business continues to lead with innovation while staying true to its legacy, which dates back to 1893, delivering over 130 years of excellence in crafting luxury beds and mattresses.
As Sleepeezee marks its 100-year birthday, the mattress maker is excited to confirm four new range launches at the upcoming NBF Bed Show, backed with fantastic marketing and in store support for its retail partners, as well as a promotional calendar for the new year.
The four new collections planned for launch will be refreshes on some of Sleepeezee’s best selling ranges including Campaign for Wool, a price conscious naturals collection, which will feature enhanced spring counts with calibre edge for extra side support and additional natural comfort fillings, all with the Campaign for Wool branding on in support of the charity of which HRH King Charles II is a patron for.
Its best-selling PocketGel Plus range will also be getting a complete overhaul in design, named ActivFlex™ Response, with upgraded features and new ActivFlex™ spring foam – a unique comfort material that takes the benefits of pocket springs and foam and combines them to create a comfort layer that is able to adapt and flex to your unique body shape, offering superior support.
Alongside these collections will be a new Graphite memory foam range and Cool Refresh Collection, which features Sleepeezee’s cool touch cover, designed to reduce body temperature to help achieve the ideal sleep temperature for a deep and undisturbed night’s sleep.
Amy Curtis, head of marketing at Sleepeezee, details what to expect during this year’s NBF Bed Show.
It will be another exciting show for Sleepeezee with four new ranges to be launching for our retail partners, as well as some new design options too. ”
Finishing off the new launches for the show, Sleepeezee will also have new fabric options, headboard designs and divan offerings to go along side the new range launches.
Amy Curtis head of marketing comments: “It will be another exciting show for Sleepeezee with four new ranges to be launching for our retail partners, as well as some new design options too.
“It’s been a fantastic year for the Sleepeezee team celebrating our centenary, so we look forward to being able to see our retail partners again to show them what we’ve been working on for the last six months, and to raise a glass in celebration at the Sleepeezee bar on stand.”
Sleepeezee were also proud to have recently won the Furniture News Best for Staff Welfare award and the Big Furniture Group Best Mattress Supplier award both voted for by its readers. These awards are testament to the hard work of the entire Sleepeezee team, demonstrating the superior product offering and service Sleepeezee can provide.
www.sleepeezee.com
In the next instalment of our series of interviews with agents and reps across the furnishings industry, we spoke with who shares an insight into her life as a rep, why its important to continue to educate the consumer on sleep and some tips for future reps in the trade.
I’m a Sales Representative at Sleepeezee and I’ve been here for the last six years. After leaving Willis & Gambier, a cabinet supplier in Peterborough, where every collection was of outstanding in design and quality, I found it difficult to find the confidence and passion to stay in the cabinet category so when the opportunity to join a Royal Warrant holding bed and mattress company, I jumped at the chance to broaden my knowledge and joined the team.
What drew you into the life of a Rep and what’s the day-to-day like?
The draw for me was my passion to help other achieve their goals. I genuinely love to resolve problems, find ways to overcome concerns and objections to find innovative ways to achieve not only my own targets but to exceed the retailer’s expectations. This can only be done by effective communication and building trust. Treating each and every person as you would wish to be treated and always being available.
As any sales rep out on the road, each day is a new adventure and although most of us work as effectively as
possible by following a journey plan this does not always run smoothly as daily challenges unfold and a simple two-minute phone call or email could change your day completely.
What is the best part of your role?
I love the freedom of being out on the road and being able to explore this beautiful country we call home as part of my daily commute but having to think on my feet is the best part of my role. Whether it’s a new or existing partner, being able to make quick decisions resulting in mutually beneficial business strategies and seeing the agreement in the customers eyes is the most rewarding part of my job. It’s not always a ‘walk in the park’ but with confidence, patience and flexibility anything is possible.
What is the most difficult?
When you fail your customers with situations that are out of your control. I always strive to keep my promises going the extra mile to ensure this, but at times obstacles that you cannot influence positively can happen that I take very personally.
Do you have any particular highlights so far?
I have recently won the ‘Sales Representative for the North East’ through Big Furniture Group Awards, which has been a true highlight for me. To have that recognition from my retailers is very humbling.
What challenges do you think currently face agents/ Reps in the furnishing industry?
Within the Bed and Mattress industry we have been challenged with many changes to the way people shop since lockdown. Keeping up with these changes and requirements of end consumers has been problematic and has forced many UK suppliers and retailers to think very carefully on navigating this new expectation and as sales representatives we are often challenged with creating solutions to this demand with minimal risk to all involved.
What would you like to see change?
Education and more support/transparency direct to the end consumer on the importance of sleep, making the right financial decisions on higher ticked items.
What would you say to someone considering becoming a rep?
This role requires a quite unique set of skills and although from the outside may look quite easy, it can be very challenging. Not only do you have to be very resilient as rejection is inevitable, you have to have passion in what you are representing.
I have always said that I must believe in the product to be able to persuasively communicate with my audience. If you believe, then others will, where there is doubt, buyers will sense it.
Also, always approach new leads with respect and acknowledge that the person you are communicating with may have been in the industry a lot longer than yourself. There is nothing worse than coming across in a patronising manor, you will be on a losing foot from the offset.
On top of this there are many hours sat in your car alone, so you must enjoy your own company and no matter how challenging the journey has been, as soon as you close that car door, the smile automatically comes to your face and you enter with confidence that the visit will be a positive one.
What is the most important attribute to have as an agent and why?
Know your market, always try and keep on top of what your competition is doing and ask questions. Knowledge is power.
Can you share an insight into your plans for the year ahead?
My role as a Sales Rep for Sleepeezee is more than a job, it is my passion. It challenges me daily but inspires me to achieve and excel targets set both by my employer and personally.
After some difficult retail months earlier this year, I look forward to the year ahead with positivity of growth with my current partners and with the upcoming offer we are showcasing at this year’s Telford show, I am sure I will gain many new opportunities to explore new relationships.
This role requires a quite unique set of skills and although from the outside may look quite easy, it can be very challenging.
n.carles@sleepeezee.co.uk / 07384 514400 www.linkedin.com/in/nicola-carles-42655794/
Vic Smith, owner
Vic Smith Beds, poses the question: Why should a customer buy from you, and why today?
Most of us have, at some time or another, been asked the question why should a customer buy from you? So, do you know why?
A call to action! A reason to buy! Sale ending (if you’re DFS it’s Tuesday)! Think about it - you’re in a store shopping at the weekend when you would rather be elsewhere, anywhere, but not there. One partner may say under their breath – “there’s nothing wrong with my side of the bed/ or sofa”.
Let’s say the stereotype Partner A says to Partner B, “if you’re not sure we can always come back on Tuesday”. For Partner B, this translates as it means Partner A is going to then talk and talk about this until you come back and buy on Tuesday. And if you don’t, there will moaning in your direction as you have missed the sale, which ends Tuesday. This also means setting aside more time and more of the same conversations until you commit to take the scenario seriously.
So, Partner B may say something along the lines of “if you like it, let’s just buy it now”, as they realise it’s saving/ getting back time and saving money in the sale.
If you have never seen this or never understood this, you need to hand in your notice and leave your career in sales now, right now! Now those of you that are left - great let’s develop this in your store and let’s convert them into sales.
Don’t be scared of being direct, but of course, always be polite.
If you’re sure, be confident with the customer (check your facts first) - say to them, “you’re welcome to check other stores, or if you want, to save you petrol and parking money, not to mention saving your time, please feel free to use our PC and internet to check that we are the cheapest and best value and cannot be beaten on price”.
This clever wording stops them and closes down a reason to leave. Be very clear, don’t get them to use their own phone - this is a big no, no, as they can do that elsewhere and not in your store where they may find another company offering something completely different at what seems a far cheaper price, then you lose.
Should anyone, most unlikely, take you up on your offer, you can make steer them to check like-forlike and this attention to detail will see you as the cheapest, and in their heads, this means better and nothing to hide.
Now you have them in the cheaper store, what is the closer? When do you need this for? Is someone coming to stay? Is your back playing up at the moment? Is your bed broken? A sale coming to an end? If you’re serious and buying now, I can get it to you quicker? How are you paying? (With the latter, this is used everywhere because it works on the premise that they are buying and as soon as they answer with cash or card, all you then do is fill out the invoice, even if the couple haven’t even said. It’s typical that when one of the couple presumes that the other is going for it, they then get on side and go with it too.
If you have never seen this or never understood this you need to hand in your notice and leave sales now. ”
So, I stress it again, if you have never seen this or never understood this you need to hand in your notice and leave sales now! It really, really is not for you. We all need a refresher from time-to-time, brush up, digest, learn, practice and apply. Then Sell, Sell, Sell!
www.vicsmithbeds.co.uk
PureCare’s OmniGuard Mattress Protector secures prestigious Good Housekeeping Award 2024. The US bedding brand explains the importance of such renowned recognition.
Since its successful launch at The January Furniture Show, PureCare has continued to make waves in the industry. The brand’s momentum carried into May, when PureCare proudly joined the Minerva Buying Group as an approved supplier, solidifying its reputation as a trusted partner for retailers.
This accomplishment was celebrated at the Spring Furniture Show, where PureCare made its debut as an official supplier, drawing significant attention and praise. Furthermore, PureCare are now an official supplier to the AIS buying group and the brand has already been received with great success.
The excitement around PureCare has only grown with the announcement that its OmniGuard Advance 5-Sided Mattress Protector has been recognised with the Good Housekeeping Approved Award 2024. This coveted accolade further highlights PureCare’s commitment to excellence and innovation in sleep technology, cementing its leadership in the industry.
The OmniGuard Advance 5-Sided Mattress Protector stands out for its exceptional protective features, creating a barrier against moisture, allergens, dust mites, mould, and mildew. This comprehensive protection ensures a cleaner, healthier sleep environment, which is essential for maintaining a hygienic bedroom space. The mattress protector is designed to fit like a fitted sheet, making it compatible with both adjustable and standard bases, and accommodating various mattress depths.
The five-sided protection of the OmniGuard Advance Mattress Protector offers unparalleled coverage, shielding not only the top but also the sides of your mattress from spills, stains, and allergens. This extensive safeguarding is particularly beneficial for allergy sufferers and those who prioritise maintaining a clean and comfortable sleeping environment. By extending the life of your mattress, this protector is a wise investment for any bedroom.
The Good Housekeeping Institute’s rigorous testing process, known for its thoroughness, evaluated the OmniGuard Advance 5-Sided Mattress Protector across several key parameters, including durability, effectiveness, and ease of use. The protector excelled in repelling liquids, resisting allergens, and maintaining its quality even after multiple washes. This recognition assures consumers that PureCare’s products not only meet but exceed industry standards, offering reliability and peace of mind.
The protector excelled in repelling liquids, resisting allergens, and maintaining its quality even after multiple washes.
“This Good Housekeeping Approved Award 2024 is a testament to PureCare’s innovative approach and the superior performance of our products,” the brand said. “We are proud to add this honour to our growing list of accolades as we continue to deliver sleep solutions that prioritize health, comfort, and quality.”
You can see PureCare’s awardwinning products in person at the upcoming NBF Bed Show in Telford on September 24th and 25th. “We invite you to visit us at these events to learn more about how we can help your store significantly grow sales with our top-tier mattress protection solutions,” PureCare added. “For additional information, please contact us on sales@purecarehome.co.uk.”
www.purecare.com
Award-winning German bedroom manufacturer, Wiemann, is taking its latest stunning contemporary bedroom furniture to three Autumn trade exhibitions.
The company, which recently topped the poll in the Best Overseas Furniture Supplier and Best Bedroom Cabinet Supplier categories in the Big Furniture Awards, will be at Autumn Long Point (Long Eaton, September 16-18), the NBF Bed Show (Telford, September 24-25) and the Autumn Furniture Show (Stoneleigh, October 8-9).
The Wiemann stand at all three events looks set to be the hot ticket as the team behind the brand looks forward to showing off the quality products and customer service commitment it believes is behind its summer award success.
Litmus Furniture is Wiemann’s sole agent for the UK and Ireland. Managing director Simon Hewitt commented: “Colleagues across the business all work extremely hard to produce and deliver amazing products which are beautiful, practical and excellent quality. To be consistently recognised for this is obviously pleasing and much appreciated. However, we never rest on our laurels. We are passionate about bringing stunning furniture to the market and backing it up with an enviable delivery, installation and customer service. We are excited to show off our products and catch up with friends and customers, new and existing, in the coming weeks.”
Wiemann has a long history of producing excellent quality, contemporary bedroom furniture being particularly known for clever design which offers a total bedroom solution to any size or style of home. It celebrated the 20th anniversary of working with Litmus in December 2023, a partnership which has seen the UK and Ireland become well established as Wiemann’s largest export market.
Simon added: “Wiemann is a tried, trusted and reliable brand, qualities which are so important in today’s climate and which we value highly.”
Some of Wiemann’s latest ranges due to be on show have been particularly popular recently with Denver and new-for 2024 Lagos proving to be hits.
Kai Schwenke, Wiemann’s export manager, said: “Customers love Denver’s urban chic decking-effect panel on slider doors for an on-trend look, while the stylish floor to ceiling handles can be made into a stand-out feature on the Lagos range by optional downlights.
“A new wood effect finish, Nordic oak, was introduced this year and this has nicely ticked the naturals box for buyers.
“The Monaco system continues to be a solid best-seller with new accessories added all the time. This collection really does have something to suit every size and style of home.”
For those who cannot get to the trade exhibitions, Wiemann has two permanent showrooms at Harlow, Essex, and Long Eaton, Nottinghamshire and appointments to view here can be made by emailing enquiries@wiemannuk.co.uk
www.wiemannuk.co.uk
Stuart Priestley, Sales Director at Kaydian, talks about the success of its refreshed Derbyshire showroom as well as how business has been so far this year.
Back in April this year, upholstered bedstead supplier Kaydian announced the extension of its Alfreton showroom.
The project, which took four months to complete, has allowed the business to significantly increase its wholesale product range, while also moving into offering sofas to its customers.
Furthermore, the expansion has seen the space double in capacity and is geared towards helping the business reach its next level of growth.
Having settled in and with five months on, the business is certainly doing just that. “We have had a fantastic reaction from customers who have visited our new showroom, where we are able to showcase both existing wholesale products, which has increased significantly, and exclusive container designs,” says Stuart.
“A large part of our business is selling direct containers to retailers and we needed more space to show new designs and innovation effectively.
“Also, we are to diversify slightly and have taken delivery of sofas that we will be selling to UK container customers. We have over 30 sofa designs to choose from and all are made within our existing Malaysian factory, so we know Kaydian’s reputation for quality will be upheld with our sofa offering.
“The showroom is a massive upgrade to what was there before and has more than doubled in size. Our new showroom investment is helping us grow and reach the level.”
As Stuart says, feedback from customers so far has been ‘fantastic’, which was echoed by AIS’ Joanna Fielding, Category Manager – Furniture, who visited the showroom and commented: “What I like about Kaydian is the focus on continuous innovation and quality improvement.
“Their product development process involves rigorous testing and the use of high grade materials to ensure durability and comfort. They also pay close attention to contemporary design trends and customer feedback, allowing them to create beds that meet modern demands for both style and utility.
“My top pick is the Walkworth Ottoman Bed, which is particularly praised for its versatile design. It is now available in a choice of 6 fabrics across a variety of qualities, making it adaptable to various interior styles and preferences.”
Stuart spoke of the importance of recognition, as well as how the business has been performing this year, while highlighting some challenges along the way. “I believe it is important to get recognised by industry bodies. The recognition of our designs, service and commitment to development is important to share with the trade.
“For us, business as a whole is good. Our wholesale is on track to equal last year and we are also seeing a large increase in our direct container business. With more choices in our collection, our factory has been very busy, so we have increased staff to alleviate this problem and keep lead times competitive. Another challenge has been around shipping and while current rates are high, we are starting to see them return to normal.”
One area that is performing well, are its new covers. Kaydian introduced three new covers to its ever-popular Walkworth bed, while the business is also seeing strong sales in its new Maskat clay, winter moss green and deep ocean blue fabrics.
Furthermore, the company is introducing a new Dolby Atmos Sound TV Bed to its wholesale collection, which are fully automated power lift ottoman beds. “These are available in three sizes and stocked for quick delivery,” says Stuart. “The Dolby Atmos design has already proved popular with our container customers so this will be a fantastic addition to our wholesale range.
The showroom is a massive upgrade to what was there before and has more than doubled in size.
”“Although our main investment of late has been in the showroom, we have been very busy behind the scenes working on the new products too. We have new sofa designs and a new sofa bed currently in development with exciting new covers, so watch this space!
“We are also making a real conscious effort in reducing our carbon footprint and we are working on removing all plastic packaging in our products to paper. Furthermore, we’ve introduced a new and improved telephone system, installed in our Newcastle office, to enhance our customer service experience, which is working very well.”
Looking ahead, Stuart added that the business is “excited” for the future and is working a number of new partnerships along the aforementioned product innovations. “This month we are launching a new mattress partnership with Airsprung and our retailers. These are exciting times for Kaydian and we look forward to welcoming guests to our showroom to fully experience the key to our ongoing success.”
Chris Tattersall, Managing Director at Woolroom and sleep environment expert, shares an insight into recent investments and why continuous consumer research is key.
As specialists in wool, manufacturer and retailer Woolroom has built a strong reputation in the bedding and mattress space, focusing on sleep wellness and why wool is such an important component.
“Woolroom is a family-run business founded in 2008, built on over 150 years of experience in sourcing the finest wool and textiles,” says Chris. “When Woolroom began, synthetic, unethically produced fibres in bedding were very popular, and wool was an undervalued resource, despite its natural ability to improve sleep. We made it our mission to highlight the amazing properties of wool by using it to create bedding and mattresses.
“Wool is the most natural, sustainable, renewable, and biodegradable fibre in existence today. All our sleep-focused products are 100% natural and chemical-free and can be composted or recycled at the end of their life.
“We source our wool from UK farms and have launched our unique Wool ID® traceability programme, which allows consumers to trace the wool in their products back to the farm(s) using a QR code. All the farms we buy from are independently audited to ensure they meet the Five Freedoms, a fundamental part of the Animal Welfare Act of 2007, crucial for maintaining the highest levels of animal husbandry.”
Chris added that the business is “committed to providing every farmer with a fair price” for their wool too. Today, Woolroom offers a wide range of bedding, including pillows, duvets, and mattress toppers across three collections, as well as mattresses, beds and bedsteads, bedlinen, blankets, and throws. Designed to be recyclable, with a longer lifecycle than competing fibre types, at the end of its life, wool can be placed on a compost heap or in the ground and will biodegrade into nitrogen-rich compost within 9-18 months.
“Even our washable wool bedding fibres will biodegrade in water within 90 days, compared to 70 years or more for polyester,” Chris revealed. “Since our inception, the business has always attempted to use natural packaging and today our customers love our cotton calico bags that are reusable.
“Our aim is to eliminate all plastics from the business but if that is not feasible, (for some products like mattresses) then we try and use recycled and recyclable or compostable packaging. We are committed to making a difference and hence why we implement the standards that GOTS (Global Organic Textile Standards) accreditation lays out across our business.”
Product development is a constant at the business, with Woolroom currently focusing on adding significant investment in new lines and in particular their organic cotton bedlinen lines. “These are designed and developed to work perfectly with our wool bedding product ranges,” Chris said. “We also continue to invest in systems to ensure that all of our four distributions centres and our suppliers work seamlessly. This investment ensures we have the foundations for our continued expansion in the future.”
And on expanding, Woolroom has recently opened a new Flagship Retail and Trade showroom at their Oakham Head Office location, adding to its two other stores in Marlow and Peak Village. Outside the UK, the business has also been busy planting roots in Canada, adding to the expansion into the US market back in 2019, which has seen significant growth.
“So far this year, the business has been trading well relative to
the current state of the consumer landscape,” Chris said.
“We are seeing single digit growth in the UK and a doubling in size in the US market as we see a real appetite for our traceable natural wool sleep products. The expansion into the US market in 2019 has seen significant growth in the last 12 months and has now prompted the opening of a US office and a strengthening of the North American team.
“We are also really excited to be launching the business in Canada. This will sit alongside our current US offering. We thrilled to be bringing the brand and our products to a new audience in North America where we believe there is already a good understanding of the benefits of wool and a significant opportunity to sell our British Wool products.
“We are also working on understanding our customers even better in each of our markets through focus groups with the aim of investing further in developing our brand messages.” Keeping in touch with consumer habits is an ongoing commitment at Woolroom. Like many others, the business has faced significant challenges due to the current consumer landscape and the ongoing cost of living crisis. “Now, more than ever, consumers are focusing on long-term investments in products, opting for items that will last and provide the best value for their money,” Chris said.
“This is why we have worked hard to ensure our bedding products and mattresses are among the most durable available, helping consumers achieve better, more natural sleep. We continue to invest and undertake research that shows the consumer how much better one sleeps and lives with wool versus these other fibre types as well as offering the most sustainable and environmentally product at end of life.”
Other noticeable movements in the market are wellness and the online experience. Chris continued: “Wellness continues to be a growing theme. Our customers are increasingly interested in achieving the best possible night’s sleep and come to us either to explore the benefits of wool bedding or because they know that this miracle fibre will enhance their rest, health, and lifestyle.
“Ecommerce remains a significant focus, but we’ve also noticed a rise in customers visiting our stores to experience our products first-hand. This allows them to get a tangible feel for the bedding and speak with our experts about the advantages of wool as a bedding fibre.”
Looking to the future, Woolroom aims to grow its three key markets in the UK, US and Canada, while continuing to invest in both new and increased product lines, with an eye on further expansion. “We will of course continue to scope out future markets ready for expansion of our very transferrable business model in the future,” Chris says. “Watch this space!”
We are seeing single digit growth in the UK and a doubling in size in the US market as we see a real appetite for our traceable natural wool sleep products.
Matt Donnelly, WebSystem SEO Specialist, talks about how to dominate local furniture and bed searches through their SEO services.
As Summer draws to a close and the Autumn shopping season ramps up, the race for new customers intensifies for furniture and bed retailers across the UK and Ireland. Here at WebSystem, we understand the importance of staying ahead of the curve. For years, we’ve been your trusted partner, providing industry-leading EPOS systems and crafting beautiful, functional websites that showcase your unique furniture offerings. Now, we’re thrilled to announce the launch of our comprehensive SEO (Search Engine Optimisation) solutions, specifically tailored to furniture and bed businesses like yours.
Today’s furniture shoppers are digitally savvy. They research, compare, and ultimately purchase furniture and beds online. A strong online presence is no longer a luxury; it’s essential for survival. Effective SEO ensures your furniture and bed shop website ranks higher in search engine results pages (SERPs) for relevant keywords, placing you front and centre when potential customers actively search for furniture and beds. Imagine the power of having your shop appear at the top of Google for “modern dining tables London” or “rustic bedroom furniture near me” – that’s the magic of SEO.
WebSystem SEO goes beyond simply increasing website traffic. Our team of specialists conducts in-depth research to identify high-volume, low-competition keywords that resonate with your target audience. This laser-focused approach ensures your website attracts qualified leads genuinely interested in the furniture and beds you sell, not just random internet traffic. By tailoring website content and meta descriptions to these relevant keywords, we bridge the gap between potential customers and your beautifully crafted furniture.
If you want customers to find your furniture and bed shop, you need powerful SEO.
Our SEO strategy goes beyond technical optimisation. We understand the importance of content that not only ranks well but also resonates with your customers. Our expert team creates high-quality, informative content that showcases your expertise and positions your shop as a valuable resource for furniture and beds shoppers. Think engaging blog posts on Autumn design trends, informative articles on choosing the perfect sofa, and product descriptions that weave a story around each piece of furniture.
At WebSystem, we’re committed to transparency and measurable results. Our SEO services are built on a foundation of data-driven strategies We meticulously track your website traffic, keyword rankings, and most importantly, conversions. Regular reports will be provided, demonstrating how our SEO efforts translate into a positive impact on your bottom line.
See for yourself the increase in website traffic, the rise in qualified leads, and ultimately, the boost in sales generated by a well-executed SEO strategy.
Don’t miss out on this exciting opportunity to unlock the full potential of your online presence this Autumn. Contact WebSystem today to schedule a free SEO consultation. Our experts will analyse your website and develop a customised strategy to elevate your furniture and bed shop to the top of search engine results pages. Let WebSystem SEO help you take your Autumn sales to record-breaking heights!
www.retailsystem.com/uk/features/ seo-services
Lee Armstrong, Sales Director at Alstons, details their exciting new range that embraces a variety of sofa and sofabed solutions which will bring charm and elegance to any living space.
This modern collection of compact entry-level sofas, with matching sofabeds, are neat, versatile, and designed with smaller living spaces in mind. The new range offers a choice of three sofa designs, plus complementary accent chairs to complete the collection.
The entire range is available in over 50 chic fabric options to select from one, practical, user-friendly swatch. “Cosy 3 will offer three different mattress qualities, including our brand-new ‘Deluxe’ high-quality memory foam option,” Lee explains.
“Whether you are looking for a sophisticated regular sofa, or for an extra bed solution for the spare bedroom or a living area off the kitchen, our Cosy 3 collection will be sought after for everyday use as well as those occasional sleepovers.”
Lee shared a more in-depth look at the new collection, featuring Olly, Reuben and Poppy, as well as the Magnus swivel chair.
“This is our newest addition to our Cosy collection. Olly is a modern design that stylishly complements our current range of models. With perfectly proportioned
dimensions, it naturally accommodates the compact lifestyle, offering finesse and practicality to the sofa and sofabed market. Inspired by one of our most successful historic designs. With its slim, square track arm, Olly is the ideal option for even the snuggest of rooms.”
“This is our best-selling sofa/sofabed in our current collection and is the perfect all-rounder. Its compact size with neat angular arms, contribute to the success of this modern design. Reuben offers a wide range of pieces that maximise its versatility.”
“Poppy offers our smallest scroll arm design, which is both charming and sophisticated in one. With compact living in mind, Poppy was designed to offer style and elegance to smaller spaces. Like all our sofas and sofa beds within this range. Poppy offers a superb level of comfort.”
“We have added our ever-popular Magnus swivel chair to Cosy 3. Without question one of our most exciting accent chair designs. With style and comfort at the forefront of its innovation, Magnus swivel chair has an adjustable headrest for extra comfort and the chrome star base will grace any room. It is no wonder it is one of our best-selling accent chairs.”
Cosy 3 has presented the opportunity to introduce three mattress qualities to Alstons sofabed offer. Conscious of the competitive economics surrounding the sofabed market, Alstons has continued with their entry-level, open coil sprung mattress as standard.
Additionally, the business is introducing their ‘Deluxe’ memory foam mattress as a new upgrade to complement their existing pocket sprung upgrade.
“Cosy 3 will offer three levels of mattress qualities within the collection, which include ‘Comfort’ (Open coil spring), ‘Premium’ (pocket sprung) and ‘Deluxe’ (Memory foam),” reveals Lee, continuing: “All our mattresses are hand made in the UK and are available in two sizes. These are 115cm x 180cm on 2-seater sofabeds or 135cm x 180cm on 3-seater sofabeds. Our Comfort mattress dimensions are 112cm x 180cm for a 2-seater sofa bed and 132cm x 180cm for a 3-seater sofa bed.”
‘Comfort’ – offered as standard across the range, the Comfort option is a single sided no-turn, open coil sprung mattress, with an additional layer of foam filling for improved levels of comfort. It is handmade in the UK, tufted and covered in a woven damask ticking.
‘Premium’ - offering superb Comfort, the Premium upgrade is a double-sided pocket sprung mattress, with quilted side edges, superior fillings, hand tufted felt washers and luxury ticking. This mattress is fully reversible.
‘Deluxe’- this is Alstons top of the range mattress and features a luxurious top layer of memory foam that adapts to the shape of your body. Beautifully crafted in the UK, the opulent breathable ticking ensures a relaxing and rejuvenating sleep, night after night.
“As part of our ongoing commitment to quality and service, Cosy 3 is covered by our long-established 10 YEAR seat interior guarantee (cold cure moulded foam) as well as our 10 YEAR frame guarantee,” Lee said.
“This guarantee offers complete peace of mind for all our customers, so they can maximise the enjoyment of their new purchase for years to come.”
“We will be launching our Cosy 3 at the Autumn Furniture Show 8-9 October 2024,” Lee continued. “We extend a warm welcome and invite you to visit us on our stand, where we will enjoy the opportunity to present this range to you in much more detail.
“In the meantime, please feel free to reach out to us for further information regarding this fabulous new Cosy 3 collection.” www.alstons.co.uk
Whether you are looking for a sophisticated regular sofa, or for an extra bed solution for the spare bedroom or a living area off the kitchen, our Cosy 3 collection will be sought after for everyday use as well as those occasional sleepovers.
Jim Orr, Group Chief Executive at Minerva Furniture Group, details what to expect from next month’s show.
We are pleased to be hosting the Autumn Furniture Show at Stoneleigh Park Exhibition Centre on Tuesday 8th and Wednesday 9th October.
Stoneleigh Park is the perfect exhibition facility with extralarge show halls, an excellent onsite restaurant, and is centrally located in Kenilworth, ideal to reach by car, or train.
This year’s major event features the best Furniture Suppliers from around the world presenting their latest Upholstery, Cabinet, Bedroom Cabinet, Beds and Accessory ranges for the forthcoming Autumn/Winter season.
All our Suppliers will be presenting carefully curated product ranges specifically selected to meet market trends and the current commercial climate.
Exhibitors confirmed for the October show includes Alstons, Ashwood Designs, Bluebone, Breasley, Carlton Furniture, Celebrity, dar lighting, Gainsborough, HTL, IMG by Ekornes, Owl + Lark, Purecare, RetailSystem, Sherborne Upholstery, Spaceworks, Staingard, Vogue Beds and Wiemann, plus much more.
The Autumn Furniture Show is an open show, so we welcome buyers and representatives from all retail businesses.
The show is an excellent opportunity to meet current, and new leading Suppliers as well as to network with other business colleagues.
All visitors to the Show are invited to enjoy a complimentary delicious hot, or cold lunch at the onsite Strollers Restaurant.
We look forward to welcoming all visitors to the Autumn Furniture Show.
The show is an excellent opportunity to meet current, and new leading Suppliers as well as to network with other business colleagues.
Autumn Furniture Show
Stoneleigh Park, Kenilworth
Tuesday 8th October 2024
9.00am - 5.00pm
Wednesday 9th October 2024
9.00am - 4.00pm
From London / M40
Leave the M40 at junction 15 and head on the A46 towards Coventry
Follow the signs to Stoneleigh Park Main Entrance or NAC on the B4113
From the M6 / M69
Leave the M6 at junction 2 and head onto the A46 towards Warwick
Or at the end of the M69, head onto the A46 towards Warwick and the M40
Follow the signs to Stoneleigh Park Main Entrance or NAC on the B4113
From the M1 (Northbound)
Leave the M1 at Junction 17 and join the M45 heading towards Coventry
Pick up the signs for the A45 Coventry (NOT Daventry)
Stay on the A45 heading towards the A46 Warwick. Once on the A46, follow the signs to Stoneleigh Park Main Entrance or NAC on the B4113
Sat nav: CV8 2LG
Celebrity Motion Furniture, winner of two Big Furniture 2024 Awards – ‘Best Supplier for Delivery Service’ and ‘Best Upholstery Supplier (Fabric)’, has announced further recognition after its Hollingwell Cloud Zero 3 has been endorsed as a Which? Best Buy, while also revealing the introduction of their new Farndon Recliner Range.
Celebrity is delighted to announce that their Hollingwell Cloud Zero 3 Motor Riser Recliner has been endorsed as a Which? Best Buy for June 2024 in the Riser Recliner Chairs category.
The review highlights that the Hollingwell is an “Exceptionally comfortable chair that our panel found very easy to get in and out of”
Launched in September 2023, the Hollingwell range has quickly gained recognition to have achieved a Which? Best Buy endorsement in less than a year. This achievement is a testament to the hard work and dedication of the entire Celebrity team.
“The Hollingwell range stands out with its modern and stylish design, setting it apart from other collections,” says Wayne Hollis, Managing Director at Celebrity Motion Furniture.
It features an adjustable headrest and lumbar support options across all three chair sizes and powered settees, ensuring tailored comfort. To complete the range Petite fixed chairs, 2 and 3-seater settees are also available.
The Cloud Zero 3 Motor Lift and Tilt is an innovative design that debuted in January 2023 and provides next-level comfort tailored to each individual’s needs.
With infinite positions for enhanced comfort and 20% more lifting capacity, compared to the existing Dual Motor, from 25 stone to 30 stone. This advanced rise and recliner also has the ability to increase your seat height to best suit your required position.
“The Which? panel stated that they found our Cloud Zero 3 motor lift and tilt ‘easy to adjust to suit their comfort levels’,” Wayne revealed.
“We are incredibly honoured to have received this recognition and take immense pride in our commitment to providing exceptional products with comfort and high quality that defines all our ranges.”
Furthermore, Celebrity strives to continue creating and developing new products within the market whilst ensuring they keep up with the latest trends.
“We are also launching the new Farndon range within our Riser Recliner Collection this month, which features contemporary styling and enhanced comfort, along with our original powered headrest and lumbar support options available in all three chair sizes,” Wayne continued.
“The Farndon features a two-tier fibrefilled supportive high back cushions and curved padded arm detail. This range is available in all Celebrity fabrics and is fitted as standard with our Mammoth Medical Grade™ Foam Seating Technology.”
To allow a closer look at the new Farndon range and the Which? Best Buy Hollingwell Cloud Zero Riser Recliner, Celebrity will be attending regional shows along with Show Vans which will be on the road from early September.
“For those eager to place a new display order, you can contact your Sales Manager directly,” Wayne added.
“We would like to take this opportunity to thank all our retailers once again for their ongoing support.”
”We are incredibly honoured to have received this recognition and take immense pride in our commitment to providing exceptional products with comfort and high quality that defines all our ranges.
info@celebrity-furniture.co.uk 01623 400626
Stressless® has been challenging the conventional way of making furniture for five decades. In this article, the brand introduces its latest luxury recliner to its collection. Meet Erik.
The desire to understand the science of comfort and movement was realised in 1971 when they introduced the first recliner designed to meet the body’s need for movement and support.
Today, the brand’s recliners, sofas, dining chairs and home office, are assembled in their factories through mixing advanced technology combined with careful hand finishing to the leather and fabric covers.
Constantly questioning the norm in order to push design boundaries and innovate, Stressless® release new models every year to diversify and expand on the collection of timeless bestsellers. All the furniture is designed to be sustainable by creating pieces of superior quality that are made to last.
In Summer 2024, Ekornes launched Stressless® Erik, crafted to order at the Ekornes factory in Norway to deliver unparalleled comfort – and style.
Stressless® Erik is a luxurious recliner with a nod to midcentury styling that provides sumptuous comfort with an ergonomic fit. The exclusive look is highlighted by a supple top cushion with double stitching. An adjustable headrest can add an additional 10 cm to the back height if required.
Exceptional comfort is obtained by using a curved seat mould, combined with a soft top cushion.
Choose form three sizes – small, medium and large and 5 different base options including a home office base for the ultimate study in your home.
The exclusive look is highlighted by the double stitch in the supple top cushion. The pulling enhances the soft visual look and minimises potential issues with bagging.
The Stressless® Erik recliner perfectly matches the recently launched Stressless Anna sofa. Both Stressless® models share the exclusive look in detailing with double stitching. The soft and timeless design makes a perfect match for your living room.
The selection of Scandinavian style sustainable fabrics and sumptuous leather gives you freedom to choose your unique combination of colours and materials to make your own style.
Stressless offer an array of beautiful leather colours chosen by their team of experts in Norway who keep a close eye on trend forecasts. The fabric ranges are picked with a focus on natural fibres like wool in natural muted tones which really adds to the Scandinavian look and feel.
Ekornes have recently confirmed they will take a stand at the Brussels Furniture Fair later this year and will also present new product for 2025 from their Stressless brandstore on Tottenham Court Road towards the end of the year.
Mark Bonner, Sales Director at Fortune Woods, introduces a new name and identity for the business as it celebrates a major rebrand during the Long Point Autumn Show.
The new name and logo forms part of the company’s growth strategy that has seen its upholstery offer go from strengthto-strength since debuting at the Spring Long Point exhibition earlier this year.
This was off the back of its debut showroom opening, where the business invested a six-figure sum in a converted mill opposite Harrington Mill, Long Eaton, in October last year.
Now, Abode is preparing to showcase new product developments alongside its new brand at the September’s Long Point, which takes place from 16th - 18th September 2024 in Long Eaton. “Fortune Woods was originally owned by a Chinese factory and named by them years ago,” says Mark.
“With the company changing and progressing so much over the last five years, we wanted a fresh new look and name to represent what we are now doing.
“We have since entered into the upholstery market, which we felt never sat well with the name Fortune Woods, so after a journey of finding the right brand name to move us forward, Abode was born.”
Mark added that the showroom is full of new products including bedroom, dining, occasional furniture and upholstery.
“It’s been a great year for us so far. We’ve launched in a number of galleries in UK retailers, with more planned for later in the year, as well as recently becoming an approved AIS supplier.
“For Long Point, we’re launching three upholstery models, the Placid bedroom collection, which has been one of the most successful uptakes we’ve ever have had on any bedroom range - and its yet to be launched!
“We’ve also recently designed a white label dining and occasional range for a national retailer that will be launched in
Autumn. Then later in the year, we will be stocking the Long Point launch upholstery models on a fast-track service. It’s a very exciting time for us.”
As Abode begins a new chapter for the business, Mark issued an invitation to see the its latest products in full during Long Point, adding: “We can’t wait to show everyone what we’ve been working very hard on, and unveiling our new identity. We look forward to welcoming you to our showroom.”
With the company changing and progressing so much over the last five years, we wanted a fresh new look and name to represent what we are now doing.
Contact Mark to arrange an appointment: mark@fortunewoods.co.uk
The Long Eaton Guild’s Long Point Exhibition takes place from 16-18 September 2024 and will showcase an array of new designs, covering a wide selection of upholstery, cabinets, bedroom furniture and accessories. We take a look at what’s on show.
The Long Eaton Guild have held trade exhibitions in the East Midlands for over 50 years, with its latest upcoming Long Point exhibition introducing new members and a fresh intake of product design. Newcomers include At The Helm, La-ZBoy, Sofa Connections and WEBS Training, with the latter having trained apprentices in upholstery for over 50 years. At the show, they will be promoting apprenticeship courses as well as additional training services to upskill, cross-train, and coach within business.
Andrew Paul will present modern designs with 60’s influences, 80’s designs with soft tonal fabrics and classic elegant traditional sofas with a modern twist. Fortune Woods has completed a rebrand project to better align the company with its growing product offer and introduces ‘Abode’. The new name and logo forms part of the company’s growth strategy that has seen its upholstery offer go from strengthto-strength. Siren Furniture is set to unveil brand-new trend-led upholstery collections, exclusively at Long Point.
The launch of a further four new models swiftly follows the recent reveal of its largest-ever launch of traditional and trend-led collections and a dramatic showroom redesign, which marked the step-change in design aesthetic and expansion for the brand.
Tetrad will be showcasing its ever-eclectic collections of fine fabrics paired with timeless shapes and modern styles. Parker Knoll is unveiling four new models, rich in impeccable detail and innovative technology, alongside a showroom transformation. Duresta is showcasing its new collection of luxury fabrics, while team Couch & Co presents its Cool, Calm and Cosy, multi-functional Recliner Collection. Contrast will be launching new additional upholstery designs that feature Laurence Llewellyn-Bowen printed fabrics and Ashley Manor is set to unveil its newest line-up of handcrafted sofas and the debut of a new fabric collection boasting a modern trend-led spring palette, alongside fresh interpretations of some familiar shapes.
Alexander & James invites visitors back to the Mill with an exciting new collection that celebrates its brand’s versatility whilst staying true to its core values. Meanwhile, the Maxwell, by Ashwood, features with its luxurious deep pile velvet with a modern herringbone detailing, exuding both elegance and contemporary charm. G Plan are back with a range of its classically contemporary ‘New Season’ models and will be showcasing Austen & Laurie; a pair of very sleek and stylish models. Michael Tyler will showcase four new range debuts and an updated fabric collection, offering a different look to the current range but still in the same quality. As for Hjort Knudsen, its second Long Point show, it will bring some new sofas and recliner chairs that will be seen for the first time, offering some fantastic new looks.
Tamarisk Designs provides bespoke luxury furniture pieces, handmade to the highest standards in the UK, offering exceptional comfort and longevity, while Ramaro - a familyowned Polish upholstery company with manufacturing facilities close to Poznan - has been supplying quality fabric furniture for the last 40 years. Ramaro will be showing a collection of upholstery in room settings to complement Hartmann cabinet ranges. Violino will showcase 25 new upholstery models during the show. Amongst the new sofa
introductions, the business will have a number of new designs with show wood frames, including a show wood recliner model, and the UK debut of a range of contemporary swivel chairs with power recliner actions in a new range of fabrics and also a sofa bed.
Award-winning German bedroom manufacturer, Wiemann, is launching new products and updates at its newly refurbished showroom at Long Point. New York is a semi-solid wood, eye-catching contemporary collection featuring hinged door wardrobes and a tactile ribbed effect door, plus a full selection of chests, bedsides, beds and accessories. Kai Schwenke, Wiemann’s export manager, said: “Those seeking an up-todate look blending naturals with urban living will love New York. We can’t wait to reveal the full range at Long Point alongside our 2024 bestsellers Denver, Lagos and Miami Plus.”
Andrew J Mitchell, Chairman of the Long Eaton Guild and MD of guild member Artistic Upholstery, commented: “Long Point continues to be the UK’s most enjoyable and relaxed Furniture Exhibition. Our Autumn show is the perfect event for retailers, manufacturers and suppliers to meet and discuss new collections.”
www.longeatonguild.co.uk/longpoint
Siren Furniture is set to unveil brand-new trend-led upholstery collections exclusively at Long Point, 16th-18th September 2024.
The launch of a further four new models at the September show swiftly follows the recent reveal of its largest-ever launch of traditional and trend-led collections and a dramatic showroom redesign, which marked the step-change in design aesthetic and expansion for the brand.
Highlights include the expansion of its show wood ranges to introduce new accent chairs, more models with contemporary curved silhouettes and new fabric additions, including leather options for a comprehensive leather offer.
The latest developments and the upcoming launch of a new website reflect Siren’s bold ambition to grow the brand and continue momentum to take steps in an evolving creative direction. Investing in product development, technology and luxury design will increase Siren’s range offering and appeal to its existing and new customers, whilst maintaining solid customer care and communication.
Housed on the 2nd floor of the iconic Harrington Mill, this year Siren has transformed the entirety of its showroom to create defined trend-led, curated room sets to showcase its ranges; maintaining a considered view to enhance the heritage of the building’s original features and natural lighting. Designed in partnership with one of the industry’s most renowned and awardwinning creatives, each aspirational space in the Siren showroom is distinct in decor to complement the new collections. By creating an immersive experience that helps to visually represent a lifestyle, Siren aspires to bring to life an inspired vision of each piece within a retail environment.
Siren will host an open showroom during the three day Long Point show, with its friendly team on hand to guide visitors around the new product ranges in the renovated showroom. Come over to meet the experts and make yourself comfortable
A modern interpretation of a classic style, Burley embodies timeless charm and contemporary design. The plush scroll arms elegantly curve around the back to form a shapely silhouette, enhanced with deep foam fibre-back cushions for welcoming comfort. Elevated with solid tapered oak legs and upholstered in a luxurious, soft-touch textured fabric, finished with piping detail to ensure long-lasting durability.
September Long Point will mark the debut of the Burley sofa upholstered in a high-quality semi-aniline leather with a velvety finish and a gentle waxy touch.
The Somerton show wood range is a modern take on a classic mid-century style, thoughtfully designed with attention to the finer details to blend superior comfort with lasting luxury.
Consciously crafted with subtly curved clean lines to present an inviting, softer sleek silhouette, with an exposed solid ash wooden plinth and elongated legs, hand-finished to accentuate the natural grain. Its single foam and fibre-wrap seat cushion offers ample space for a very comfortable sit. With plush back cushions and fixed arms, neatly finished with piping trim. Upholstered in a textured tonal weave fabric, with three new high-quality Aniline leather options being introduced for AW.
Carpella is a modular range versatile in form and function offering a flexible seating solution, adaptable to create a design configuration suitable for any living space.
The modular seating components span out from the curved corner element, and are tapered by design with fixed high-back cushions and deep seat pocket spring cushions. Upholstered in a super soft, easy clean fabric finished with piping detail for superior supportive comfort and luxury that lasts. Featuring crocodile clips for installation ease and secure connection, with matching footstool also available.
Siren Furniture is a brand rich in heritage and expertise specialising in design and manufacturing of designled contemporary and traditional designs since the turn of the century. Siren’s range of modular groups, sofabeds and accent chairs are all available on a made-to-order basis, in fabrics and leathers which are hand-picked from the finest mills and tanneries across Europe.
The team work closely with key customers to design and develop specific looks and ranges, including to contract specification for commercial and hospitality sectors.
Be embraced by the curvaceous Pebble II, with tapered arms that gently sweep around the upholstered frame in a super soft boucle texture for that cosy cocoon seating experience.
A bespoke occasion chair crafted to make a statement in any interior space, available in an array of fine fabrics and with a fixed or swivel function.
Quality is the primary focus for Siren, and all products are handmade to the highest standards in one of its trusted factories. The majority of which are family businesses and the relationships with them are long-standing. Every sofa, including components and fabrics, undergo strict performance testing to ensure the best quality and value for customers and the end consumer. This year, Siren has increased its frame guarantee from 10 years to 25 years, reinforcing its dedication to durability and customer satisfaction.
Siren is making conscious strides in working towards reducing its environmental impact. All in-house products are crafted in FSC-accredited timber sourced from responsibly managed forests. Notably, Siren has started to introduce recycled fillings and environmentally friendly foams as part of its journey toward greater sustainability.
Siren Furniture, 2nd Floor, Harrington Mill, Long Eaton, NG10 4QE
The 2024 edition of The Flooring Show, taking place from September 15-17, is set to be 30% larger, following the addition of Hall Q and a new entrance to accommodate over 3,000 visitors. As the UK’s largest event for the flooring industry, it will showcase 300+ brands, cutting-edge products, and on-site features, promising to be the industry event of the year.
Experience the convenience of having everything you need under one roof at The Flooring Show 2024. From the latest products of leading brands to networking opportunities, innovative features, and industry insights, this event is not to be missed.
With over 300 exhibitors, including renowned names like Cormar, Furlong, Kellars, Tarkett, and more, this year’s line-up is the largest in the show’s history. Explore a diverse range of offerings from top brands in the flooring industry.
Join over 3,000 industry professionals at The Flooring Show for networking opportunities, catching up with colleagues, and socializing with suppliers. Located near Harrogate’s vibrant town center, the show offers a perfect blend of business and leisure.
Discover unique, design-oriented residential and contract flooring solutions at the Design Spotlight in Hall Q. Tailored to architects, interior designers, property developers, and specifiers, this new addition promises innovative design inspirations.
Explore a wide range of extras at The Flooring Show, from adhesives and tools to machinery and software. Stay updated on the latest innovations and industry trends showcased by exhibitors at the event.
Witness the craftsmanship of five of the country’s best carpet fitters as they compete for the title of Fitter of the Year. Don’t miss this opportunity to see the finalists showcase their skills over two days in the King’s Suite.
Experience the enduring popularity of artificial grass with big names like Condor Grass, Infinity Grass, and more showcasing their products. Kellars returns as the sponsor of the Hall A entrance grass.
Discover the next hero product for your business at The Flooring Show. With thousands of products on display, find that special range or new offering that will captivate your customers.
Immerse yourself in a hub of innovation and excellence at The Flooring Show. Be among the first to witness and purchase the latest advancements and technologies in flooring exclusively launched by suppliers at the event.
Plan your visit to Harrogate easily with multiple transportation options available. Benefit from the convenient location of the Harrogate Convention Centre, allowing direct access by car, train, and plane.
Enhance your skills and insights by visiting the Demo Zone in Hall B, where live demonstrations by industry experts from FITA, CFA, and NICF will showcase the latest techniques and products in the market.
Visit the LVT Pavilion to explore the latest LVT products from top exhibitors like Associated Weavers and Floorify. Find all your LVT needs in one dedicated space.
Plan ahead and schedule meetings with exhibitors of interest. Access contact details on the 2024 brands page of The Flooring Show website to maximize your networking and business opportunities.
Exciting new suppliers like Floormart, Evolve Flooring, Tuftco, and others will make their debut at this year’s show. Explore their unique offerings and expand your product range.
Take advantage of exclusive show offers, exciting competitions, and client deals at The Flooring Show. Save on your orders and discover special discounts available only during the event.
The Flooring Show partners with the best media publications in the business. Make sure to pick up a copy of their latest issues from the media hub located between Hall M & C.
Celebrate the expansion into Hall Q, making this year’s show the largest in history. Enjoy a free hot breakfast roll if you are among the first 500 visitors via the Hall Q entrance on Sunday and Monday from 9:30-11am.
Register in advance for fast-track entry, the latest news, and floorplans. Secure your FREE ticket by visiting www.theflooringshow.com.
Follow the Sustainability Trail to meet with exhibitors showcasing eco-friendly products and green initiatives as part of their ethos.
Stay ahead of the curve by exploring key industry trends at The Flooring Show. Be the first to identify upcoming trends that can influence your buying decisions for the next 12 months.
Find a comprehensive range of underlay solutions at The Flooring Show. Whether you are reconnecting with current suppliers or seeking new options, the event offers a platform to explore diverse solutions.
Experience The Flooring Show at the iconic Harrogate Convention Centre. Located just a brief walk from the train station and offering ample parking, the venue provides easy accessibility for attendees.
Explore the Wool Trends Centre in Hall C, featuring brands specializing in wool carpet such as Westex Carpets, Brintons, Axminster Carpets, and more.
Elevate your social media presence with engaging content from The Flooring Show. Capture behind-the-scenes insights to give your followers an exclusive look at the buying process and enrich your social media strategy.
Whether you’re attending for a day or spending three full days at the event, all visitors are welcome. It is recommended to come with a plan to ensure you don’t miss any key suppliers, features, or networking opportunities.
MICE Concierge offers exclusive accommodation rates at all nearby hotels, making it convenient for attendees to stay close to the venue. Visit www.theflooringshow.com/ essential-info for more information.
Dates: Sunday 15 – Tuesday 17 September 2024
Opening hours: Sunday 9:30-17:30 | Monday 9:30-17:30 | Tuesday 9:30-15:00
Venue:
Harrogate Convention Centre, King’s Rd, Harrogate, HG1 5LA
Entry:
The Flooring Show is a trade-only event and is free for industry professionals. Register via the show website www.theflooringshow.com
Recently awarded Best Carpet Supplier in the Big Furniture Awards, Cormar Carpet Company is delighted to return to The Flooring Show this year with a selection of enticing new ranges.
Cormar will be showcasing their high quality, affordable ranges that meet the demand of today’s consumers with the recently launched wool loop range, Shetland. Made with 100% Pure New Wool, this long-lasting wool loop carpet comes in 10 trendleading shades for the perfect blend of style and practicality.
Further extending the choice for homeowners, Shetland sits alongside Cormar’s Fairisle range, which has soared in popularity since its launch, offering the same desirable quality with the option of a more level finish. Manufactured using a quality, moth resistant, 3-ply yarn, Shetland is a 1/5th gauge carpet, in a chunky Brussels weave design.
Alongside the latest addition to their wool collection, the recently re-launched Inglewood Saxony range will also be on display at the show. Manufactured using 100% Excellon Polypropylene, Inglewood Saxony is a heavyweight, deep pile carpet
offering comfort, warmth and luxury in time for the colder months.
Now available in an updated palette of popular heather shades, this hardwearing and resilient, British-made carpet also comes with a 10-year Stain and Wear guarantee for added peace of mind.
Together with the opportunity to view other recent launches, such as Primo Textures, displayed alongside their extensive product portfolio, The Flooring
We look forward to sharing our latest innovations and engaging with our valued partners and customers.
Show will also see the unveiling of an exciting new range launch for Autumn, which will enjoy the spotlight at the show.
remain committed to advancing their position as leaders in the industry.
Once again, Cormar will be exhibiting at the front of Hall A, with the team providing live demonstrations of their award-winning Trade Portal, showcasing the latest features and giving customers the opportunity to sign up and register during the show.
Having gone from strength to strength since its launch in 2011, over 65% of Cormar’s customers are now benefitting from 24/7 access to order processing, stock checks, invoicing and statements, making it the place to go for online trading for carpet retailers.
“We are delighted to be attending the Flooring Show once again and look forward to showcasing the latest range developments that we have been working hard on over the last 12 months. We strive to meet the evolving needs of our customers and homeowners with stylish, durable, and affordable carpets, and this year’s showcase is a testament to our continued ambition to be the carpet manufacturer of choice in the UK. We look forward to sharing our latest innovations and engaging with our valued partners and customers,” says David Cormack, Cormar Marketing Director.
Hall A, Stand 28 - 01204 881234 portal.cormarcarpets.co.uk
With significant investments made this year in developing new ranges, enhancing their manufacturing capabilities and expanding their delivery fleet, it’s clear Cormar Carpets www.cormarcarpets.co.uk
Gill Finch, Managing Director of flooring protection specialist Stroolmount, talks about the hidden opportunities for flooring and furniture since the Covid pandemic.
The great social experiment worked: hybrid working is here to stay. While, the pandemic was the catalyst to explode agile working, technological advances meant it was already a growing expectation especially among millennials.
In a 2023 report by Standout CV, which takes figures from the Office of National Statistics (ONS) and other major publications, it’s clear to see the sea-change to working from home.
The statistics are startling.
• 44% of UK British people work from home at least some of the time (28% hybrid, 16% full-time remote)
• Only 1.5% of UK workers worked remotely in 1981 according to a recent WISERD report
• In 2019 (pre-pandemic), 27% of the workforce worked remotely at some point.
• 7 in 10 companies allow hybrid and remote working, compared to 4 in 10 before the pandemic.
• 39% of all global workers will work a hybrid model by the end of 2023, forecasts Gartner.
• Most people earning over £20,000 a year are choosing a hybrid working model –and 94% earning over £50,000 a year can choose a hybrid working model
The hidden opportunity for the flooring industry
While the pandemic led to an initial scramble for home office furniture, the ongoing future demand will be for replacement flooring.
Why?
Because more people working from home means more traffic on home flooring. It also means more floors getting damaged from both the weight of chairs and their more frequent scraping back and forth.
Fortunately, one company has a range of specialist flooring protection products that prevent damage:
Stroolmount
Stroolmount products are an add-on sales opportunity for the furniture and flooring trade to sell to customers so their flooring stays looking its best for longer: Proven Stroolmount solutions to cushion the feet of furniture onto flooring include: self-adhesive felt, Furni-glides and hard-wearing, award winning interchangeable
With penny protection, it’s daft not to protect yourself and your customers.
QuickclickGlides.
With Stroolmount’s exclusive QuickClick glides, furniture can easily be moved between carpet to tiles to hard wood flooring in different rooms –just by clicking in the new type of glide.
“With penny protection, it’s daft not to protect yourself and your customers” says Stroolmount’s MD and snooker fan Gill Finch. “I’ve saved customers £1,000s in insurance claims, saved the hassle of refitting flooring and saved hefty hikes in next year’s insurance premiums.”
Take a look at how Stroolmount can give you add-on sales and increase the frequency when customers return to your store.
In the next part of our ongoing sustainable series, UK bed specialist Bensons for Beds details how it is working towards a greener future for its mattresses.
In a world where sustainability is becoming ever more prevalent, the pressure is on for bed retailers to come up with greener ways for items such as mattresses to be recycled and reused. Every year, millions of mattresses
are discarded, taking up not only a significant amount of space in landfill but also taking decades to decompose, depending on the materials they’re made from.
Bensons For Beds is taking steps to combat this issue through its
collaboration with The Furniture Recycling Group to reduce its carbon footprint by recycling mattresses. Since their partnership began, Bensons has rejuvenated over 6,000 mattresses, saving almost 1,000 tonnes of CO2.
In 2023 alone, it recycled 1,343 mattresses and successfully rejuvenated 4,676 mattresses through TFR Group’s services. All the mattresses which are recycled from customers are stripped by hand and each material is given a new lease of life, such as foam going to the carpet industry to be used as underlay, and metal springs being melted back down into sheet metal to be reused.
But what happens to mattresses that have been used but still have years of life left in them, thanks to Bensons “40 Night Comfort Guarantee; a service which allows customers to sleep on their preferred mattress for 40 nights and then change to an alternative if their original selection does not meet their needs? With the help of The Furniture Recycling Group, Bensons for Beds has been able to rejuvenate any returned mattresses for resale, diverting them away from landfill.
Bensons For Beds is also taking steps to ensure that its mattress manufacturing is incorporating as many eco-friendly materials and practices as possible. A large part of this is ensuring that new ranges, such as its Naturals and Artisan collections are manufactured in the brand’s own British Kitemark quality accredited factory in Huntingdon, which also allows them to be supported with a minimum 5-year guarantee.
Being in control of the product design and manufacturing, means Bensons can continue to select more ecofriendly and ethical materials to use in its mattresses and explore more sustainable manufacturing processes. The result is mattresses that truly showcase the expertise and standout skills of its own factory, as well as its suppliers.
So, what’s on offer?
Bensons’ new Staples & Co. Artisan Collection is a range of exquisitely crafted mattresses which combine the highest quality natural materials from around the world, including the UK, with the very highest standards in sustainability and reduced carbon footprint. What’s more, most of these natural fibres are GOTS certified, which stands for Global Organic Textile Standard one of the world’s most widely recognised organic standards, ensuring a high regulation of both economic and social standards as well as full traceability.
The mattresses include luxuriously soft, naturally breathable and durable Wools of New Zealand wool, soft yet strong UK organic alpaca wool, GOTS certified organic British Wool, organic cotton, flax and silk fibres, as well as other beneficial natural materials such as bamboo, lambswool, mohair and horsehair.
All are breathable, naturally
temperature-regulating, sustainable and cruelty-free and fully traceable. All have been chosen for their superior softness, resilience, and breathability. What’s more, the exclusive spring system in the Artisan mattresses is made from 65% recycled content and the mattresses are fully recyclable at end of life.
Bensons’ new Naturals by Slumberland range is also handmade to order in its Huntingdon factory. When designing this range, the brand wanted to find a more sustainable way to create better sleep, so it harnessed the power of natural materials. Materials used in this range include organic cotton, which is Global Organic Textile Standard (GOTS) approved, organic flax, also GOTS approved, and Tencel, made from sustainably sourced natural raw wood materials, which is chipped and pulped, and then weaved into fibres, making it 50% more absorbent than cotton.
The range also includes wool, which not only offers a myriad of benefits
We know that shoppers are actively looking for products which help them lessen their impact on the environment, so when we develop new ranges, we are actively exploring more sustainable solutions. ”
for sleep, but is sustainable, renewable and biodegradable, whilst being naturally flame resistant. The durable ‘all seasons’ wool layer keeps you warmer in winter and cooler in summer. There’s also Latex, sourced from rubber trees using a sustainable ‘tapping’ process, and renowned for its elasticity and support, adapting to the sleeper’s body contours, promoting spinal alignment and a comfortable sleeping position.
Bensons said: “We know that shoppers are actively looking for products which help them lessen their impact on the environment, so when we develop new ranges, we are actively exploring more sustainable solutions such as plant-based options, or ways to craft them using carefully selected natural and organic materials that help to not only create the perfect sleep conditions, but that are more sustainably sourced, fully traceable and kinder to the environment.
“Coupled with our increasingly popular mattress recycling schemes, we’re working towards offering all customers a truly comfortable yet responsible sleep solution.”
Matthew Randle, General Manager at independent bed retailer Dreamland Bedding Centre and sustainability guru, continues the conversation from last month in a Q&A that touches on industry challenges, consumer behaviour and what needs changing.
I’ve been a part of Dreamland for nearly 14 years. My journey with the company began in a part-time capacity while I was completing my degree in Business Enterprise. Upon graduation, I accepted a graduate role offered by Mike, a decision driven by my profound affinity for the business. Over the years, I have undertaken various roles across multiple departments, including Sales, Marketing, and Procurement. In 2022, I embarked on a Level 7 Apprenticeship in Senior Leadership, supplemented with an MBA.
The practical application of my academic insights yielded significant improvements, culminating in my promotion to General Manager in early 2023. My leadership philosophy emphasises fostering a culture of collaboration, promoting continuous learning opportunities, and embedding the business within the community. Sustainability remains a focal point, with a strategic reliance on a triple-bottom-line approach to decision-making. With this approach, I have been a finalist for several awards and obtained a special recognition award at the ESBA 2024.
This year has presented a complex and multifaceted dynamic for our business. On a micro level, there have been sporadic days with noticeably limited footfall, which might initially seem concerning. However, these fluctuations are not uncommon. Shifting to a macro perspective, monthly and quarterly data show a more optimistic picture. Despite the daily variances in customer traffic, overall, steady growth, fuelled primarily by increased average order value.
Our commitment to customer service excellence has been pivotal in driving repeat business and fostering customer
loyalty. We have invested in training programmes for our staff to ensure they provide a personalised and engaging shopping experience. This has helped retain existing customers and attract new ones through positive word-of-mouth and referrals.
One prominent challenge this year has been the prevailing sentiment of economic instability, which has dampened consumer confidence, according to feedback from sales representatives and agents. In response, we have consciously chosen to focus on an education-driven marketing and sales strategy. This approach emphasises the importance of informing our team and consumers rather than engaging in a race to the bottom with pricing strategies.
I find the notion of competing solely on price is fundamentally flawed and economically unsustainable in the long run. Such a short-sighted approach can erode profit margins and undermine the perceived value of products and services. Instead, we are committed to delivering exceptional value through superior service and expertise. By investing in educating our customers about the quality and benefits of our products, we create a more informed consumer base that appreciates the value we offer beyond mere price considerations. This strategic shift not only differentiates us from competitors but also strengthens our brand’s market position, ensuring long-term sustainability and resilience in the face of economic challenges.
One notable change in the industry is the increasing prevalence of white-label products. Many retailers are now creating and promoting their own branded products, which has led to a significant shift in the competitive landscape. These white-label offerings are often positioned to rival established brands in both quality and market presence. This trend reflects a broader movement towards private-label solutions as retailers seek to differentiate themselves and exert greater control over their product lines.
While this shift has the potential to create more diverse options for consumers, it also introduces complexities regarding brand identity and consumer perception. In particular, the proliferation of white-label products can sometimes lead to brand confusion. We have chosen not to pursue the white-label route. Maintaining a clear and distinct brand identity, avoiding potential confusion (as many brands have a name similar to ours).
Consumers are increasingly engaging in comparative shopping and obtaining multiple quotes before making a purchase. We have adapted to this trend by tracking these
This approach emphasises the importance of informing our team and consumers rather than engaging in a race to the bottom with pricing strategies. ”
interactions differently and maintaining an open dialogue with our customers. We directly ask, “Why have you come back to us?” The answer is often linked to the quality of service, highlighting that excellent customer service is a crucial driver for purchases in brickand-mortar businesses.
It must be noted I’m biased after my studies regarding sustainability. That said, the industry is at a pivotal juncture regarding its approach to sustainability. While there have been commendable efforts, the pace of change remains insufficiently swift. One critical area needing transformation is disposing and recycling of mattresses and beds. Currently, the cost of recycling these products far exceeds the expense of sending them to landfills. This economic disparity creates a disincentive for sustainable disposal practices.
In addition to environmental concerns, there is a need to address the social aspects of sustainability. We are finding many consumers are increasingly valuing ethical practices and corporate social responsibility. We align sustainability efforts with broader social values. By integrating these elements into core operations, I feel we have enhanced our reputation and built stronger connections with our customers.
The transition to a more sustainable industry also necessitates a shift in consumer education. While many consumers are willing to support eco-friendly practices, they often lack sufficient information on making sustainable choices or understanding the actual cost of their environmental impact.
Ultimately, embracing a holistic approach to sustainability that balances environmental, economic, and social dimensions. By doing so, it can create a more resilient and responsible framework that meets upcoming regulatory requirements, exceeds
consumer expectations, and contributes to the global effort of environmental stewardship.
Currently, it seems there is an influx of talented young professionals within the industry. Many store managers, supplier representatives, and other decision-makers are bringing fresh perspectives. Over the past few years, I have observed a positive shift towards collaboration among independent retailers. There is a growing trend of transparency and mutual learning, where managers and owners view each other as resources rather than mere competitors.
Furthermore, the camaraderie within the industry is remarkable. The atmosphere at industry shows, and supplier training sessions is second to none, fostering a sense of community and shared purpose that enhances professional relationships and drives collective success.
The intrinsic motivation to drive positive change is a powerful force behind my ongoing efforts. Engaging in charitable activities and community projects offers a deeply fulfilling sense of purpose and satisfaction. Recently, I had the privilege of collaborating with several schools to facilitate work experience programmes for students.
This involved crafting tailored training plans aligned with each student’s career aspirations, providing them with valuable exposure to the professional world. This initiative has been profoundly rewarding, not only because of the tangible benefits it brings to the students but also due to the insightful feedback I have received from them. Observing young minds who were born around the time I began my career at Dreamland contribute fresh perspectives and suggestions for improvement has been both enlightening and inspiring.
This experience has reinforced my belief in the power of proactive engagement. By taking initiative and actively seeking opportunities to contribute to local communities, individuals can create meaningful and lasting impacts. There are myriad ways to make a difference, whether through mentorship programs, volunteering, or supporting local causes. The key lies in identifying areas where one’s skills and passions align with the community’s needs and business ethos.
Furthermore, I have had the opportunity to discuss this approach with other retailers during several supplier training sessions. Interestingly, my emphasis on community involvement and broader engagement often meets with varying degrees of confusion or disbelief from some peers. It appears that individuals tend to focus heavily on internal operations and immediate concerns rather than adopting a more expansive view that considers the broader impact of their actions.
This underscores a broader challenge: the need to balance internal focus with external awareness. Individuals can enhance their professional and personal growth by broadening perspectives and recognising the importance of contributing to the community and engaging with external stakeholders.
Encouraging others to adopt this holistic approach can lead to more innovative solutions and a more significant collective impact. Embracing opportunities for community involvement provides not only personal fulfilment but also drives meaningful progress and strengthens the overall fabric of the community.
We have a range of impactful initiatives currently in progress. Our longstanding commitment to the local hospice, Mary Stevens, is a cornerstone of our community engagement. Recently, we donated £40,000 to support a refurbishment project and an additional £10,000 to establish a bereavement hub. To date, our total contributions to the hospice have surpassed £300,000, a testament to our sustained support and the dedication of our owner Mike, who has championed this cause for many years.
Beyond our philanthropic efforts, we are actively pursuing new avenues for involvement. I regularly attend monthly meetings organised by the Dudley Council Voluntary Service, where emerging initiatives are discussed. One project that particularly aligns with our mission is the Dudley Health Watch Voices for Change initiative. Given the critical link between health and sleep, it is natural for us to engage in this project, and I am actively encouraging our employees to participate.
Moreover, I have joined the Net Zero Programme, a government-funded decarbonisation initiative aimed at improving our ESG performance. This programme will guide our efforts to reduce our carbon footprint and advance our sustainability objectives. Through this initiative, we are committed to integrating more rigorous environmental practices and contributing to broader climate goals.
I am currently engaged in a dissertation that demands significant attention. As part of my end-point assessment, I will be developing a business improvement initiative, which I believe will further enhance our operational effectiveness and community impact.
I want to emphasise the importance of adaptability and resilience in the face of change. I regularly engage in horizon scanning. Like many others, the industry is undergoing rapid transformations, and those who can navigate these changes effectively will thrive. It’s been crucial for us to remain customerfocused, continuously innovate, and uphold ethical standards to ensure our long-term success.
Italian furniture manufacturer Mini Divani shares an insight into the business as they continue to grow in the UK market.
We have now decided to offer our sofa beds to the English market.
The Mini Divani company was founded in 2008 in Tuscany, not far from Florence. Their sofas range is a blend of both traditional and modern designs with a timeless appeal. It is their reputation for first quality expert workmanship that has now let them gain the position as one of the leading suppliers to the UK market.
“Our family has been involved in making furniture for over 50 years before Mini Divani was born,” reveals Simone Galardini, director of Mini Divani. “Our products are not mass-produced, but handcrafted in every single phase of production. This allows us to also satisfy special requests from our customers.”
Despite the meticulous workmanship dedicated to each individual piece, they are able to guarantee their customers rapid deliveries within 4/6 weeks. The entire production process takes place in Italy in the hands of skilled craftsmen, experts in the processing of leather, fabric and wood that make-up their models.
Mini Divani also has their own logistic platform now in the UK, as well as offering an
exclusively designed upholstery range just for the UK market place. “This guarantees that our products are fully up to the United Kingdom Regulations, so there’s no more risk of buying imported products from dubious sources,” Simone continued.
For many years now the company has been present at the major trade fairs in England and Ireland, trying every year to introduce new models, fabrics and colors to keep up with demand and meet their customers preferences.
“We have always created, alongside the production of wooden frame sofas, an every-day sofa bed collection, which, until now, has always been set aside for other European markets,” revealed Simone.
“This year, we attended at the recent Manchester Furniture Show and presented this range into the UK. Our mission has always been to offer our customers a contemporary product, in step with the times and with design trends in the furniture sector.
“For this reason, we have now decided to offer our sofa beds to the English market, receiving excellent feedback from those who came to visit us at the Manchester Furniture Show.”
Mini Divani’s collection of sofa beds include different models with a modern and contemporary look. It offers a new range of fabrics with “elegant and sophisticated colors” and the possibility of choosing the mattress according to the customer’s needs.
“The lines and design that we have chosen for our products make them perfect for any residential setting,” Simone said. “Uniquely elegant and nicely balanced shapes, our products are designed for a demanding public, which has high attention to detail. Our sofas are made to rest on, to relax on, to read and watch TV on. In short, our sofas are to be experienced.”
info@minidivani.com - 0208 133 2168 www.minidivani.com
Amthal Karim – Head of Design at Furniture And Choice – shares her monthly overview of on-trend styles and interior looks currently inspiring furniture buyers.
The furniture industry is in no doubt – the revival of the home cinema has begun. Recliner sofas and home cinema-style seating is trending. Pinterest is full of inspiration for cool cinema rooms or chill-out dens to enjoy your favourite movies and binge watch the next big TV series.
As this trend gains popularity, customers are looking for the perfect sofas and chairs to re-create the cinema experience in their own home. Recliner sofas are a furniture classic but are fast being re-invented in modern and exciting ways — whether it’s a sleek, leather recliner with space for snacks and drinks, or a plush corner model with a roomy chaise so that everyone can put their feet up.
Recliner sofas are a furniture classic but are fast being re-invented in modern and exciting ways. ”
Contemporary home cinema seating has come a long way from the traditional La-Z-Boy style seating we recognise. We’re noticing new materials, colour and features coming into play such as plush fabrics and even velvet and chenille adding a contemporary touch to this style of sofa. The trend for recliners is also moving away from neutral greys and browns and moving into bright, fashionable colours. What’s more, tech additions have become popular such as USB charging ports or space for your mobile phone.
The modern home cinema aesthetic is pushing furniture brands to innovate and bringing new ideas to market. Now the sofa-bed has been re-envisaged as a modular package that combines to create a full-sized bed with enough room for the entire family. No more arguing about who gets the chaise.
The L-shaped and corner sofas we’re used to seeing have gone super-size and the seats are deeper to accommodate this new style of lounging. Fibre-filled Oxford pillows have replaced standard sofa cushions for a softer, cosier sit. Recliners are trending in velvets and soft fabrics making them not just a practical buy, but also a chic fit.
It’s important to note that this obsession with home cinema seating is not restricted to movie nights in. Multifunctional furniture such as a sofa that doubles as a bed allows customers to maximise home space. Modular sofas are ideal as guest beds when you have friends to stay and larger, roomier sofas with a chaise seat more. It seems furniture customers want it all —space, looks, and of course all the drama of the cinema.
Mini Divani’s collection of sofa beds include different models with a modern and contemporary look. It offers a new range of fabrics with “elegant and sophisticated colors” and the possibility of choosing the mattress according to the customer’s needs. The lines and design that we have chosen for our products make them perfect for any residential setting. Uniquely elegant and nicely balanced shapes, our products are designed for a demanding public. We now offer our sofa beds to the English market, receiving excellent feedback from those who came to visit us at the Manchester Furniture Show. www.minidivani.com
Award-winning German bedroom manufacturer, Wiemann, is launching new products and updates at their newly refurbished showroom at Long Point (Long Eaton, September 16-18).
New York is a semi-solid wood, eyecatching contemporary collection featuring hinged door wardrobes and a tactile ribbed effect door, plus a full selection of chests, bedsides, beds and accessories. Kai Schwenke, Wiemann’s export manager, said: “Those seeking an up-to-date look blending naturals with urban living will love New York. We can’t wait to reveal the full range at Long Point alongside our 2024 bestsellers Denver, Lagos and Miami Plus.” www.wiemannuk.co.uk
Experience the refined comfort and sleek design of the Ander bed, where minimalist aesthetics meet the cosy warmth of a cushioned headboard. Crafted from durable, beautiful materials, its frame showcases clean lines and a natural finish, embodying contemporary style with a nod to classic comfort. The tufted, plush headboard invites you to relax, adding a sophisticated touch to your bedroom. Designed for both form and function, the Ander bed offers sturdy support for a restful night’s sleep, effortlessly integrating into any bedroom décor. If you’re interested in stocking the range, contact info@birlea.com www.birlea.com
Ekornes has launched Stressless® Erik, crafted to order at the Ekornes factory in Norway to deliver unparalleled comfort – and style. Stressless® Erik is a luxurious recliner with a nod to mid-century styling that provides sumptuous comfort with an ergonomic fit. The exclusive look is highlighted by a supple top cushion with double stitching. An adjustable headrest can add an additional 10 cm to the back height if required. Exceptional comfort is obtained by using a curved seat mould, combined with a soft top cushion. Choose form three sizes – small, medium and large and 5 different base options including a home office base. www.stressless.com
Henrik Pontoppidan, Director of S2U Design,
In past discussions about Vietnam, I’ve highlighted hidden gems among factories, offering insights that are hopefully both useful and relevant. In this, and the next two letters, let’s delve into 10 strategies to significantly reduce your buy prices and costs when importing from Vietnam.
The success of these strategies hinges on having a skilled, sociable team (people deal with people) - a team that can engage professionally, directly and personally with suppliers while being dedicated to your success. This can be hard to come by, but that is how I spend my time here on the ground in Vietnam. If this article resonates with you but you struggle to implement the strategies on the ground, you are welcome to reach out. My contact details are in the bottom of this article.
It’s common for buyers to think they’re dealing directly with a factory, only to later discover they’re working through a trading company. Equally frequent, though less recognized, is the scenario where a factory agrees to produce a product, only to subcontract it because they lack the necessary capabilities. This not only
introduces risks but also increases costs, as your product isn’t managed with the attention it deserves.
To avoid this, your team needs to be well-trained, knowledgeable, and sociable— And most importantly, on the ground, out in the factories, capable of building strong relationships with factory decision-makers. A key and crucial strength you need for yourself, or your people on the ground, is the ability to connect faceto-face with these decision-makers, while being able to critically analyse the suitability of a factory’s technology, layout, strengths – and weakness – in relation to your product.
With this approach, you’re far more likely to uncover the right factory and unlock substantial savings. Basing factory selection on email correspondence only, is nearly always a big mistake.
Suppliers rarely produce every component in-house. Parts are often outsourced, sometimes without your knowledge, to subcontractors. In Vietnam, the subcontractors are usually chosen based on personal relationships, - an attempt to give ‘own people’ the business to support them, rather than subcontractor suitability and capability. This can inflate costs and compromise quality.
Frequently in Vietnam a subcontractor may claims that an obvious solution ‘can’t be done’. The cause of this might well be that the subcontractor, who you are not aware of, isn’t the ideal one. In Vietnamese culture, such statements are rarely challenged – that is considered rude. Instead, they are plainly passed onto you. You are paying for this, as it may compel you to settle for a less than perfect solution.
Conversely, some factories may attempt to produce everything in-house, even when they lack the expertise for certain components, leading to inefficiencies and higher costs. Again, you pick up the tap. The only way to be on top of such issues is to have the right people on the ground to identify and deal with them.
It can nearly always save you both money and risks to select and specify subcontractors on your own, and work directly with them. This hands-on approach could help you achieve another 5% or more in savings on your FOB prices while mitigating risks of quality issues.
Design is a critical factor in both cost and quality. The technical design and production process optimization can significantly impact the efficiency and userfriendliness of your product. However, factory engineers, while usually skilled, often lack the creativity and cultural insight to design products that meet Western quality expectations. Nor do they strive to think out of the box to achieve sometimes obvious cost savings and production efficiency.
Vietnamese management culture doesn’t typically encourage creativity or critical thinking; engineers do what they’re told. While this is not a critique, it highlights an opportunity to outmanoeuvre your competition. By providing production-ready technical designs from the outset, you ensure that the product is made efficiently and meets your standards. Factories in Vietnam generally welcome detailed blueprints and 3D models, as it simplifies their work and accelerates project timelines. You could save noticeably on the final product – but you are also ahead in the queue
against other buyers who are more complicated to work with because they expect the factory to do all the design work for them.
To make this work, ensure that your designs are created by experts who can liaise directly with factory engineers, preferably in person and that your chosen supplier welcomes this and can see the mutual benefit in terms of mitigating risks as well as being ahead of the competition and achieve many repeat orders.
In the next issue I will share strategies for…
• CONNECTING SOCIALLY WITH YOUR VIETNAMESE SUPPLIERS
• PRICE NEGOTIATIONS IN VIETNAM
• CONTRACTS IN VIETNAM
If you need help on the ground, or if you have any comments or questions, please feel free to reach out.
www.s2udesign.com
henrik@s2udesign.com
Tel +44 1432 851 824
Paul Wray, Managing Director of Furntec Ltd and Modern Outlook Furniture, talks about
the importance of knowing your supplier.
Navigating manufacturing in China can be a minefield if you have little or no experience in manufacturing abroad. As a Brit living in China, I work with many retailers across the UK, America and Worldwide to ensure they are not tackling challenges alone.
The main challenges you might face include:
• Finding the right factory
• Language barriers Shipping
• Quality of work
• High MOQ’s
• Lead times
• Design & development
• And intellectual property risks
• Negotiation/understanding the culture
Working with suppliers in China and building up trust takes time and it’s not something that happens overnight. I have spent many years living in China working with many suppliers to build up trust and reputation. As a trader and knowing how to work with the suppliers this adds huge benefit for customers around the world who cannot be based in the Far East and need help sourcing, negotiation or QC.
Do Customers think dealing direct they can obtain much better prices for the products they intend to buy? In most cases, prices are best negotiated by someone who knows the culture and people and how to get the best deal and not affect the quality of a product. Trust is 100% key here in China.
There are also many laws governed around the World when supplying furniture to certain countries. For example, when supplying the UK with products that will require UKFR regulations to be adhered to. Does the factory you are working with, know these standards required? Many suppliers will say they do but they don’t. How do you know your product will be safe?
Unfortunately, the list can go on and on with potential issues you can face in China by having your furniture produced here. Please don’t get me wrong, China is amazing for the furniture products it can produce, you just have to be mindful and my advice is to make sure you always have someone professional on the ground here at factories you are buying from, to make sure the quality and safety of your product is always applied.
Modern Outlook Furniture assists businesses of all sizes in procurement from China at any stage of your project. If you would like a no obligation conversation about how we can assist you and help you avoid any costly issues or nasty surprises, please do get in touch!
Working with suppliers in China and building up trust takes time and it’s not something that happens overnight.
paulw@modernoutlook.cn www.linkedin.com/in/paul-wray-79403935/
Premium white glove UK delivery pioneer Panther Logistics is entering one of the most exciting chapters in its history by rebranding to AIT Home Delivery.
The rebrand, which took place on 29th July 2024, followed the two-person delivery specialist’s acquisition in November 2020, by AIT Worldwide Logistics, reinforcing the foundations which have been built over the past 3.5 years for the expansion of AIT Home Delivery in both the UK and Europe.
AIT Worldwide Logistics is a globally recognised supply chain solutions leader. With nearly 45 years of experience expanding companies’ access to markets throughout the world, AIT and Panther Logistics have been working hand-in-hand to further develop the two-person delivery specialist’s presence in the marketplace.
Panther Logistics has dominated the two-person home delivery market since it launched its game-changing next-day offering to room of choice coupled with packaging removal nearly 15 years ago. It was a move which revolutionised the marketplace and today Panther offers 98% next day coverage.
Now operating under the AIT Home Delivery banner, the business will continue to extend its footprint and expand its range of services to further reinforce its market-leading position.
Driven by an ongoing desire to push the boundaries and provide the ultimate in customer service, AIT Home Delivery supports its retail partners with premium delivery options like weekend delivery, nominated day delivery options, upgrades such as wet and dry installation, soft assembly, premium time windows, plug and play, door removal and customer returns. Also on offer is the recovery of non-operational and obsolete goods with specialist disposal.
AIT Home Delivery will also continue to invest in its fleet, employee training, depots and works closely with its customers to plan capacity in line with predicted volumes to ensure peak performance, a flatlining of volumes and an overall improved first-time delivery rate.
And having seen an increasing desire by customers to move away from holding their own stock, the company now operates extensive storage facilities in Swindon, Castleford and Seaham
The rebrand will allow AIT Home Delivery to secure its position as the leader in specialist two-person delivery.
enabling them to offer a full end to end pick and pack, fulfilment and delivery solution which is being embraced by an increasing number of customers.
Recognised as a disruptor in the sector, the company boasts an impressive customer base including Wayfair, Silentnight, Dunelm, Sofa Shop, Bathroom Mountain and Coku Home coupled with a Trustpilot rating of 4.6.
Vaughn Moore, Chairman and CEO of AIT, said: “The rebrand will allow AIT Home Delivery to secure its position as the leader in specialist two-person delivery, while adding the ability to offer integrated freight forwarding solutions that are customised to fit any retailer’s requirements.
“We look forward to offering AIT’s world-class first and middle mile services to home delivery customers in the UK while working to expand two-person delivery into Europe.”
With its headquarters in Northampton, AIT Home Delivery covers the UK via a network of eight strategically located regional hubs, employs a workforce of over 475, and offers an end-to-end e-fulfilment service.
Gary McKelvey, AIT’s Vice President, Global Home Delivery Operations, is excited about the journey ahead and stressed that it is very much business as usual. He said: “We have been providing best-in-class two-person, next day and final mile home delivery services throughout the United Kingdom since 2010 and will continue to do so.
“Our rebrand to AIT Home Delivery will further define the home delivery product and enable us to expand the two-person operation across Europe. Most importantly, fully integrating with the parent company allows us to offer seamless first and middle mile services for our customers who are importing goods that are ultimately delivered to consumers’ homes in the UK.”
www.aithomedelivery.co.uk
This month we’re asking retailers: When it comes to Search Engine Optimisation, what is key to your SEO strategy?
Our SEO strategy is grounded in a deep understanding of customer behaviour and search intent. By meticulously researching keywords and analysing customer data, we create compelling product pages and informative content / guides that directly meet our visitor’s needs. We prioritise on-page optimisation, technical SEO, and the production of original, high-quality content to enhance search engine visibility. Also, our commitment to following SEO best-practices ensures that our website is seen favourably by search engine algorithms which also helps with visibility and provides a better user experience.
Land of Beds’ SEO strategy focusses on creating informative sleep-related content and optimising for local searches. We prioritise technical SEO, detailed product descriptions, and building quality backlinks. Customer reviews and schema markup help improve our visibility in search results. This approach aims to connect more customers with suitable sleep products while establishing our expertise in the bedding industry.
Regarding SEO, we spent a lot of money on this over the years. Several companies have promised us “cheat codes” or similar, to get us on the first page. All failed. From what I can see, the only way is to pay thousands of pounds a day to Google. We kind of threw the towel in with the website and focus more on social media. We do pay for sponsored adverts on social media but it’s manageable.
With the ‘dark art’ that is SEO, alongside doing our own website copy creations and optimisation, we use a digital agency partner who has far greater depth and resources. Central to our overall strategy is to ensure that we leverage the best results from the investment we can make in our website, as it’s our digital shop window. This includes continual keyword optimisation to enhance our brand visibility, ensuring our site’s development path is mobile-first and super easy to use, keeping content relevant and fresh so as to engage consumers and developing overall site authority. With ever changing algorithms and Google’s penchant for changing ranking methodology without warning, SEO often feels like a very long, dark tunnel…
We focus on optimising our ‘Google My Business’ listing and targeting location specific keywords to boost both in-store & online visits, while creating locally relevant content and building backlinks from local directories such as local online news platforms. This helps us target both new and existing customers with store specific ranges or special offers. We’ve also enhanced product pages with detailed descriptions, mobile-friendly designs, and targeted keywords. Our monthly blogs get linked to third party sites which help boost organic growth. Encouraging customer reviews has improved local rankings and the addition of a marketing agency has helped us to achieve strong growth by leveraging their expertise and enhancing our SEO strategy – allowing us to continue our growth throughout the rest of 2024 and beyond!
Our SEO strategy is tailored to our business model as a bricks-and-mortar retailer complemented by a brochure website. Although our primary objective is to drive foot traffic to our physical storefront, the website functions as a critical conduit for disseminating information about our products and educating potential customers on the intricacies of bed selection. A pivotal component of our strategy is the implementation of local business schema, which is particularly crucial given our geographically constrained delivery catchment area. This localised approach significantly enhances our visibility within the community, ensuring that our website attracts a highly relevant and targeted audience through organic search.
Our strategy incorporates the deliberate use of semantic keywords, which enables us to capture a broader spectrum of search queries while maintaining a high degree of relevance. This practice not only enhances our rankings in search engine results pages (SERPs) but also optimizes the user experience by aligning our content more closely with customer intent. Additionally, our ongoing commitment to content optimisation has yielded substantial improvements in ad rankings and relevancy scores, thereby reducing our cost-per-click (CPC) in paid campaigns.
Moreover, link acquisition remains a strategic priority, with particular attention given to ensuring that all mentions and listings of our business include “do follow” links. This approach significantly bolsters our website’s authority and overall search engine performance. Looking ahead, I am committed to enhancing our adherence to Web Content Accessibility Guidelines (WCAG) to ensure our website is fully accessible to all users. Although time constraints have previously limited our focus on this critical area, I recognise its increasing importance and am determined to prioritize it moving forward. I understand that optimising for accessibility, in conjunction with our other SEO strategies, will not only expand our audience reach but also align with best practices, ultimately fortifying our online presence and driving continued growth.
Returning for 2024 at ExCeL London on the 15-16 October, following a highly successful launch, the Outdoor Living and Wellness Expo is the definitive event for architects, landscapers, retailers and designers who are looking to source the products and innovations that will take the finishing touches of their garden projects to the next level.
With demand for improved outdoor spaces and the importance of personal wellness both at an all-time high, the outdoor living & wellness market has never been so primed and ready for another installment of this exciting business-to-business event.
This is why it has chosen now to connect the industry and bring the most innovative providers face-to-face with thousands of highly targeted buyers, authorities and decision makers, who are imminently looking to invest in the products and services that are shaping the future of beautiful, soothing outdoor spaces.
Speakers & Exhibitors
The Outdoor Living and Wellness Expo will have a full seminar and live debate programme specifically designed for any landscaping project in the domestic market, as well as a carefully curated lineup of industry leading exhibitors for visitors to connect with, covering areas including:
• Garden Furniture
• Shading
• Outdoor Cooking
Coming to the ExCeL London on the 15-16 October, tickets are completely free - we highly recommend you attend!
Garden of the Future
Embark on a journey into the future of outdoor living at our captivating Garden of the Future, a visionary showcase curated by a top designer in collaboration with its esteemed exhibitors. Step onto a world where imagination meets innovation, and witness first-hand the cutting-edge products and designs shaping the landscapes of tomorrow.
The purpose of this exciting new section of the event is to help professionals in the industry source not only the products, but also systems and services that will enable them to enhance offering, boost retail capabilities, and maximise revenues.
Installer & Distributor Lounge
Outdoor Living & Wellness Expo is well known as the meeting place for installers and distributors alike, and its Distributor Lounge is where they all come to network and connect at the event.
Visiting the Installer & Distributor Lounge will give you the opportunity to connect with a high volume of highly targeted industry professionals, meaning you’re sure to be at the top of their list when it comes to sourcing those new connections to work with.
This is the premier event for businesses of all sizes within the sector, from single person entities to workforces of over 100 people. Outdoor Living and Wellness Expo visitors work on all sizes of projects, from smaller budgets to multi-million-pound schemes.
Tickets are completely free, so grab yours and mark the 15-16 October in your calendar. See you at the show!
Brian Flesk, Head of Retail at Novuna, talks about the benefits of furniture finance and how it can help boost sales.
UK households purchase over 24 billion pounds worth of furniture and furnishings each year. It’s a thriving, yet competitive sector and furniture retailers are rightly looking at ways to stay one step ahead.
While customers often first research their planned purchases online at the start of their buying journey, they also seek physical touchpoints in-store prior to committing to a purchase.
Therefore, implementing an effective omnichannel strategy where the customers’ purchase experience is as frictionless as possible is key.
One of the key ways retailers can outperform competitors is by offering customers the chance to spread the cost of their purchase.
Point-of-sale finance plays a crucial role in attracting and converting browsers into buyers, while also helping to enhance average transaction values in the process. Finding ways to differentiate is particularly important for furniture retailers, as many physical stores are situated in retail parks where multiple competing retailers are vying for customers.
As one of the UK’s leading providers of retail point of sale finance, working with over 200 furniture retailers including some of the high street’s biggest brand names
through to niche online ecommerce retailers, we’ve seen business volume across the furniture sector increase YOY, up to 6% in 2023/2024. This is thanks, in part, to 0% finance continuing to rise in popularity which makes up 94% of all finance transactions in this sector.
The option to pay using interest free credit can be a valuable marketing tool, driving footfall in-store and traffic online, accelerating purchasing decisions and converting sales.
It allows customers to spread the cost of their purchase, which can give them access to a big-ticket item that they might not otherwise be able to afford.
There’s no reason for customers not to take interest free finance as they won’t pay a penny more than they would if they’d paid upfront. It just gives them extra breathing space and an opportunity to spread the cost. Our own data shows 53% of furniture customers cite finance solutions as the key reason for completing the purchase of a big-ticket item.
As the customer will be spreading the cost rather than having to find hundreds or even thousands of pounds upfront, they often also feel more comfortable upgrading their purchase or adding an extra item to their order all while adhering to their monthly budget.
Indeed, within the furniture market, Novuna data reveals that 41% of customers state they spend more
on furniture items when finance is available, confirming the crucial role point of sale finance plays in enhancing average transaction values for retailers.
Through our max loan product, customers have the opportunity to understand their full borrowing potential. This gives furniture retailers an ideal upsell opportunity, as customers can automatically access additional finance without needing to reapply.
So, rather than limiting themselves to one-off purchases, they may wish to undertake entire makeover projects for their homes. That’s ideal in today’s current climate, when customers may be opting to stay put and focus on investing and renovating rather than going all-out on a new property purchase.
Reach more customers and avoid abandoned baskets
To address the decline in discretionary spending of recent times, we’ve
rolled out a unique package of smart, bespoke credit options, with numerous tailoring options, empowering furniture retailers to create tailored finance deals for their customers.
Our soft search, instant decisioning and unique loan tailoring options accelerate purchasing decisions and minimise customers from abandoning a potential sale at the final stage of the transaction process.
With the immediate availability of soft search, customers can check their eligibility for finance with no impact on their credit report. They’ll shop with more confidence if they know they’re going to be accepted for their preferred finance option.
Our unique tailoring functionality can also turn declines into accepts by suggesting a lower loan amount, longer term or higher deposit. Or we can lower the cost of borrowing by reducing their loan term. These bespoke options not only allow customers to create a
payment plan that suits them, but can also enable retailers to benefit from lower subsidy costs.
Strengthen brand loyalty
Good experiences stay at the forefront of a customer’s mind when making another purchasing decision.
Offering finance through a reputable provider strengthens brand loyalty with existing customers, giving them yet another reason to return when they’re shopping for a new piece of furniture.
Supporting retailers to create a great customer experience at every touch point is why Novuna recently won Best Finance Provider in the Big Furniture Group Awards and our award-winning customer service is accredited by the Institute of Customer Service.
With signs of consumer confidence returning as inflationary and cost of living pressures ease, ensuring retailers have the right tools in place to meet consumer demand will be vital in order to stay one step ahead in the furniture sector and drive sales in a flourishing, yet competitive market.
(Correct as of 22 August 2024)
Established in 1990 The Vogue Beds Group is one of the UK most innovative bed and mattress manufacturers. Supplying retailers, hotels along with manufacturing mattresses for some of the UK’s biggest brands. The Vogue Bed Group knows what it takes to create the perfect night’s sleep.
We’re looking for an agent to cover: South West and South Wales
Shankar UK LLP is one of the leading designers, importers and distributors of quality furniture in the UK and they are seeking a dynamic and results-oriented Sales Agent to join their team in Scotland.
Requirements
• Minimum 3 years relevant experience in the furniture sales industry.
• Strong communication and interpersonal skills, building up a rapport with customers and creating long-term client relationships.
• Excellent negotiation and closing skills, with a strong focus on achieving sales targets and driving through sales growth.
• A valid drivers licence and willingness to travel within the agreed designatory territory. Shankar UK LLP provide their show van and require agents to regularly visit clients using this.
• Developing and maintaining a strong understanding of the product range offered by Shankar UK LLP.
• Building and maintaining long-lasting relationships with customers and servicing all their needs.
• Identifying sales opportunities in designated territory and bringing in new customers in this area.
• Showcasing features and benefits of our products through presentations and product demonstrations.
You will be required to help develop and maintain a strong understanding of the product range offered by the Vogue Beds Group and to showcase these products to customers.
To apply, email your CV to Sales Director –Rob King on Rob.king@voguebeds.co.uk and Director Bilkis Patel on bilkis.patel@voguebeds.co.uk
• Provide exceptional customer service, dealing with any queries or concerns promptly and in a professional manner.
• Regularly provide feedback to management on industry trends, competitors offerings and feedback from customer base.
To apply, please contact Mark Prior at markprior@shankar.uk.com
Job Description: Proven track record in sales and the ability to sell over the telephone. You will ideally have experience of selling floor model displays into furniture retailers. The role would be perfect for someone who wishes to have the flexibility of Part time working from home.
Responsibilities include: Achieve monthly new business and year to date revenue targets; Telephone selling to both existing and prospective new customers. We will provide high quality brochures and promotional materials that can be emailed by yourself to customers to aid in the sales process. Benefits - Competitive salary, commission/ bonus OTE package. Please forward your CV and covering letter to Mark Prior – markprior@shankar.uk.com
Are you looking to expand your team? Advertise your job with us. For more information, contact Nick on nick@bigfurnituregroup.com
For more jobs and further information, visit www.bigfurnituregroup.com/jobs
The industry’s mark of excellence, the coveted Manufacturing Guild Mark, not only distinguishes Britain’s top furnishing manufacturers, but the rigorous audit itself has been designed to help a company, large or small, achieve the highest standards throughout its operations. We take a look at how the process has positioned Dreams for continued success.
Held by less than 30 leading British manufacturers, the Manufacturing Guild Mark, which is awarded by The Furniture Makers’ Company, is one of the industry’s most sought-after accolades. Earlier this year, leading bed retailer Dreams, joined the illustrious band of outstanding businesses which have achieved the mark.
Established nearly 40 years ago, Dreams, which is a corporate member of The Furniture Makers’ Company, is the UK’s most-loved bed retailer and now manufactures over 1,000 mattresses, 700 divan bases and 200 headboards every day. With in-depth skills training key to enabling the company to consistently supply high-quality products and adhere to outstanding manufacturing standards, Dreams’ Bed Factory in the West Midlands, is at the heart of the business.
The Oldbury manufacturing facility is home to a 230-strong team of craftspeople, including three apprentices, who provide a range of skills from quilting, sewing and fabric cutting to upholstery, mattress tufting building, tape edging and frame and drawer assembly. The specialist skill of tape edging, the process of bringing mattress edges together, is a particularly complex procedure, partly because it requires walking backwards while working. At Dreams Bed Factory, all of the 18 tape edgers currently employed have trained for six months to get up to speed.
Ian King, operational excellence manager, who successfully led the Manufacturing Guild Mark audit at Dreams’ Bed Factory, explains why the company took on the challenge. “Having never had a manufacturing specific accreditation, we felt it was about time that our fantastic team here got some well-deserved recognition as bed experts. The Manufacturing Guild Mark is widely recognised in the industry as a sign of excellence and as a leading player in the UK beds market, we felt it perfectly aligned with us.”
The comprehensive assessment process required Dreams to pass a rigorous, independently reviewed audit carried out by the Furniture Industry Research Association (FIRA). This was set against an extensive set of criteria including design, product development, manufacture, HR, financial stability, sustainability, sales and marketing.
Established in 1993, The Manufacturing Guild Mark gives assurance to retailers, distributors and customers that the products they purchase are made with care and that the company that manufactured them has exemplary standards throughout its operations.
Mr King continues: “The audit process itself took a few weeks of preparation, collecting various records and documents to send off to the auditor for pre-reading. The inspector then spent a full day on site, looking at every aspect of our production. Some of the key criteria we were assessed on included
Having never had a manufacturing specific accreditation, we felt it was about time that our fantastic team here got some well-deserved recognition as bed experts. ”
innovation in terms of products and production processes, product quality standards, testing records and robust inspection criteria, customer service standards and complaints procedures, health and safety standards and colleague training programmes, and also our ESG activities.
“I am proud to say that Dreams passed every single element of the audit which was a superb achievement for the Dreams Bed Factory team. The audit was a valuable opportunity to review all aspects of our manufacturing process and it was reassuring for an independent auditor to confirm that we are the best we can be. It was also useful in reaffirming to the factory team that we are one of the UK’s leading bed manufacturers and have robust systems, policies and procedures in place to ensure we are not only conforming to, but surpassing, many of the standards required to meet the audit criteria.
“Another constructive move which resulted from the audit was a suggestion by the auditor that we go on to obtain FISP (Furniture Industry Sustainability Programme) certification as a next step, to formalise our commitment to driving continuous environmental improvements. We have also started the process of becoming FSC certified to further demonstrate the value we place on supporting responsible forestry. Overall, the audit was a very positive process and a great way of congratulating our expert team on their outstanding work.”
Find out more about Dreams’ quest to achieve the Manufacturing Guild Mark in the October issue
www.dreams.co.uk
www.furnituremakers.org.uk/ excellence/manufacturing-guild-mark/
Adam Hankinson
Adam Hankinson, Managing Director at Furniture Sales Solutions, asks ChatGPT to imagine it’s a salesperson in a furniture store and that it should try to deal with some scenarios in the best way possible, putting AI to the test.
Prompt 3 - “You’ve completed the sale with your customer, they’ve made the payment, they thank you and they’re ready to leave the store. What’s the best way to complete this interaction?”
Prompt 1 - “A couple walk into your store and you greet them with a friendly welcome, but the man reacts with a blunt “We’re just looking thanks!”. How do you respond?”
ChatGPT: “I’ll respond with a friendly smile and say, “Of course, feel free to browse at your own pace! If you have any questions or need assistance, I’ll be right here to help. We have some beautiful new collections you might like, and we’re also running a promotion on our dining furniture this month. Enjoy your visit, and don’t hesitate to reach out if you need anything!”
AI is off to a good start here! Acknowledging the customer’s decision instantly takes the heat out of the situation. I also like the helpful pieces of information that will inform the customer’s buying journey. However, our robot salesperson could instead say “We’ve got a few promotions running at the moment, what is it you’re looking for today? And I’ll tell you about our current offers”. Also, don’t shut down the conversation by asking the customer to “reach out”. Try “I’ll catch up with you again in a few minutes to see how you’re getting on.”
Prompt 2 - “You do a fantastic job building rapport with a couple, asking great questions, and finding the perfect sofa for them. But, just when you think the customer is ready to pull the trigger and buy, they insist that they need to go away and think about it. How do you deal with this?”
ChatGPT: “That’s completely understandable! Choosing the right sofa is a big decision, and you want to be sure it’s the perfect fit for your home. Just to let you know, we currently have a special promotion where this sofa comes with free delivery and a discount if purchased by the end of the month. I’d be happy to hold the sofa for you for a few days if that helps. Here’s my card, and if you have any questions or decide you’re ready to proceed, feel free to reach out at any time. We’re here to help whenever you’re ready!”
This is a less promising response. Jumping straight to discounting and again closing off the conversation leaves us nowhere else to go. Instead, try, “That’s completely understandable… if you don’t mind me asking, what is it exactly that’s causing you to hesitate?”.
ChatGPT: “Thank you so much for choosing [Store Name] today! We really appreciate your business and are thrilled you found the perfect piece for your home. You’ve made a fantastic choice with the [Product Name]—it’s known for its comfort and style, and I’m sure it will look wonderful in your space. If you have any questions or need assistance with delivery or assembly, feel free to reach out. We hope to see you again soon!”
Our robot salesperson is missing out on some key opportunities at the close of the sale here, which is to provide them with 2 business cards; 1 for themselves for any future purchases and 1 for a close friend or family member. Also, ask “Where are you off to next?”. The customer might be going to another store for a different piece of furniture, which you might sell as well! Finally, walk every customer back to the entrance and complete the interaction with a friendly handshake and goodbye. This works as a great opening if you come across another customer on their way inside.
There’s a lot that impressed me about ChatGPT’s responses. However, there were also some big opportunities that it missed out on. AI is an amazing new technology, but I for one think it’s got a long way to go before it outperforms our fantastic delegates.
