Big Furniture Group Magazine January 2025

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Laura Hammett, founder, and Robert Watsham, COO, at Laura Hammett Living

Editorial Dan Squires

Managing Editor

dan@bigfurnituregroup.com

07531 854718 | 01223 298489

Advertising Nick Mizin

Sales Manager

nick@bigfurnituregroup.com 0207 096 1010

Publisher Stephen Smith

Production Juan Morante

GraphiC Design

www.bigfurnituregroup.com

EDITOR´S NOTE

BigFurnitureGroupLtd

UK registered company number

05484239

2 Jordan Street, Knott Mill, Manchester, England, M15 4PY

Print: Buxton Press

ISSN No: 2753-3387

Copyright © Big Furniture Group 2022 Issue No: 29

No part of this publication may be reproduced without the specific prior written consent of the publisher. Big Furniture Group Ltd accepts no responsibility for variations in colour reproduction and cannot be liable for the safe custody or return of any solicited or unsolicited material. We are committed to producing a true, factual, fair and unbiased publication through the editorial content within and takes appropriate measures to do so. Big Furniture Group Ltd reserves the right to edit any content other than advertisements, with the editor’s decision being final. All material submitted for inclusion in Big Furniture Group is done so entirely at the owner’s risk. Advertiser information is accepted in good faith and Big Furniture Group accepts no responsibility in in adverts appearing in the magazine, and do not necessarily reflect the publisher’s views. Contributors are advised to keep copies of all material submitted.

Welcome to January’s Big Furniture Group Magazine ”

Happy New Year! This edition kicks off 2025 with a bang as new products, fresh company looks and innovative developments all feature. The January Furniture Show and INDX Furniture event also set the stage for a New Year with renewed optimism and excitement. We share a look at each show as well as some in-depth dives into some of the exhibitors attending.

Our Cover Star for the New Year is HUMZ as the brand continues its growth story. We found out more on how they are redefining premium furniture retail for retailers. On that note, we met the expanding team at award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution provider, RetailSystem, and how this is shaping their next phase of growth.

In keeping with our travels, we detail our recent visits to Vogue Beds and Hypnos, while we uncover Sofa Connections’ new look after the brand has reinvented its logo. We sat down with Kyoto on their big anniversary milestone, while also continuing the conversation with Loren Williams – also celebrating its own birthday. Gallery Direct talks about its new SS25 collection, showcasing over 100 new furniture lines which are launching this month.

Meanwhile, Celebrity continues its innovation journey, Sherborne shares how people and products are key, and we meet the new upholstery brand Avriio. Furthermore, Image Furnishings, Sofa Source, Sofa Factory, Indus Valley, Shire Beds, Shankar and Wiemann all share their respective show updates, while Purecare crowns its recent, and first, UK Agent of the Year. As for our Meet the Agent interview, Mike Brown is in the hotseat, while the other regulars include Traynor Furnishings as our Retail Focus and a double Big Interview from Laura Hammett, Founder of luxury furniture business Laura Hammett Living, and Robert Watsham, COO, who share their respective insights into their roles, the industry and future plans.

Furniture And Choice returns with another trend forecast, while the Bed Expert and Letters from China and Vietnam also share the latest industry insight. This month also sees the introduction of our new Letter from America. January features the latest updates from VetiGraph, Staingard, GNG, Adjust-A-Bed and Emmiera as well as another apprenticeship-inspired piece from WEBS Training. We also sat down with Sleep Haven - reflecting on the last year, company investments and future expansion plans, plus much more. We also introduce Reinforced Beds as they prepare for their debut JFS and official launch of its wholesale operation. To wrap things up, Furniture Sales Solutions shares three New Year’s Resolutions.

As the New Year kicks off with Show Season, please do say hello if you see me walking the halls during JFS and INDX. Happy New Year from the BFG team and here’s to a prosperous 2025. That’s enough from me, so enjoy our latest magazine. Oh, and if you have any news you want to shout about or if you’re keen to get involved in our Retail Focus and Big Interview features, drop me an email on dan@bigfurnituregroup.com

We’d love to share your story.

66 - The Stylish Heavy Duty Solution

68 – Reputation Delivers Results

70 – A Team Effort

72 – The ChatGPT Moment

74 - Supporting Quality Sleep

76 – Outstanding Adjust-A-Bed

78 – Next Level Sustainable Comfort

80 – The Sleep Haven is ready to scale

82 – The Bed Expert

84 – The Power of Partnerships

88 - New developments at Staingard

90 – Leaders in furniture training

92 - Innovation, Quality, and Customer Satisfaction

94 - Destination Furniture

96 - Green Retail

98 - Card payment integration made easy

100 - Meet the Agent/Rep

102 – INDX Furniture

106 - It’s showtime for Sofa Source

108 - Everyone’s talking about Avriio

110 - New Products

116 – Letter from China

118 – Letter from America

120 – Letter from Vietnam

122 - What’s fashionable in furniture: 2025

124 - Big Question: Show search?

126 – Jobs

128 – A Decade of Innovation and Growth

130 - Last Word with Furniture Sales Solutions

HUMZ Redefining Premium Furniture Retail for Retailers.

Furnishings talks about its new store launch, future plans and how it is combatting challenges.

Refined, And

“Exciting” news from Emmiera Group

Furniture repair and insurance specialist Emmiera Group has reached a transformative milestone in its furniture insurance journey.

For over 16 years now, Emmiera Group has been a trusted name in furniture insurance, enabling its resellers to deliver exceptional insurance policies. Now, Emmiera is raising the bar even higher.

CEO James Lane explains: “After evaluating the value chain, we recognised it was our duty to eliminate unnecessary costs that don’t benefit the end customer. This commitment ensures that we offer the most comprehensive coverage in the industry, providing customers with complete peace of mind. In the event of a claim, they can trust they’ll experience an industry-leading service journey, from start to finish.”

As part of this evolution, Emmiera has partnered with Newline Group, a recognised global market leader with a proven track record of underwriting specialty casualty insurance for over 25 years. This partnership allows Emmiera to offer robust, comprehensive coverage and industry-leading service levels.

Philip Pearce, Head of Affinity & Special Risks at Newline Group, commented: “We are proud to partner with Emmiera Group, a business that shares our commitment to delivering exceptional customer value and industry-leading solutions.

“This partnership reflects Newline Group’s strategy to collaborate with forward-thinking organisations that prioritise innovation, efficiency, and customer care. Together, we will provide retailers with a comprehensive insurance offering that not only enhances customer peace of mind but also sets a new benchmark in service excellence.

“We look forward to working closely with the Emmiera team to ensure that

both their retailer partners and their customers experience the highest levels of service, security, and confidence.”

Aberdeen independent voted as UK’s Favourite Local Business

Aberdeen furniture retailer Annie Mo’s has been named as the UK’s Favourite Local Business in a national competition sponsored by Miconex.

The retailer, which is based on Union Street, has also won a £500 Aberdeen Gift Card as a prize.

More than 4,000 votes were cast for over 1,000 different businesses in the competition which amassed entries from towns and cities from Aberdeen to the Isle of Wight, covering all sectors including retail and hospitality – with Annie Mo’s receiving the most votes in the UK.

All of the businesses are part of Miconex’s Town & City Gift Card programmes around the UK. The cards encourage ‘shop local’ and can be spent with both big brands and indie businesses.

Emily McDonald, who runs Annie Mo’s with her mother Judith, said: “I don’t think winning the UK’s Favourite Local Business has really sunk in yet. We’re just a small shop doing our best and I’m so proud of the whole team and so thankful to our customers.

“The Aberdeen Gift Card is such a good idea for encouraging local spending and providing tangible support for local businesses just like ours. The choice

on offer with the card makes it an ideal Christmas gift, for friends or for your staff.”

Furniture Village scoops Best Company awards

Independent furniture retailer Furniture Village has announced it has won two awards at The Best Companies Awards 2024.

The business was named ‘Retail’s Best Company to Work For’ and ranked in the top 5 ‘Best Large Companies to Work For’. Furniture Village also received a 3-star accreditation in the Best Companies survey for the second consecutive year. This rating reflects ‘world class’ levels of workplace engagement.

Committed to creating the best workplace for its staff, Furniture Village continues to provide the best in-industry training and development programmes. The business also launched a family partnership profit-sharing scheme in 2023, which this year paid out approximately £2.25 million to eligible employees across the business. These factors resulted in the company achieving a 3-star ‘world class’ rating once again.

Andy Robinson, Head of HR at Furniture Village, said: “We are delighted that Furniture Village has achieved the 3-star ‘world-class’ Best Companies accreditation and been awarded ‘Retail’s Best Company to Work For’. This shows what a truly remarkable company Furniture Village is — a business that genuinely puts its people at the heart of everything we do.

“Being part of the rollout of the Best Companies survey is a privilege, as giving everyone a voice is key to building a team that’s both highly engaged and high performing. This year’s survey results have proven just how engaged and happy our people are. To be recognised as a ‘World Class’ business to work for voted for by all our people is amazing.”

Leading EPOS provider launches revolutionary data streaming system

RetailSystem – an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution, has announced the launch of its latest development, FurnitureCatalog.

Dubbed the Spotify of the furniture industry, FurnitureCatalog streams data in a way that has not been seen in the furnishings market before.

Years in the making, the significant investment is RetailSystem’s ‘Version 20’ upgrade that is now live across its customers dashboards.

So, what is FurnitureCatalog?

“Simply put, FurnitureCatalog is the streaming content management system for furniture and bed retailers,” revealed David Hewitt, Head of Global Support & Implementation. “We have been working on this development for a number of years now and we’re excited to showcase the next revolutionary software to our customers. I would say it’s probably the biggest game changer the furniture retail industry has ever seen.”

The upgrade allows retailers to stream content by suppliers on what they actually want. The content, which is all managed, developed and maintained by in-house experts, displays the full library of a supplier right down to the detail of fabric, product options and photos to then being able to create an order.

“The process is smooth and really user-friendly for our retail customers,” says David. They can choose which suppliers they want to stream content from. The best bit, the content is everevolving and consistently growing by our data team, with new suppliers being added regularly.”

FurnitureCatalog provides a unique bridge where retailers can get direct access to live product information from suppliers, which is all kept upto-date in real-time. “It’s a win-win for both retailers and suppliers,” adds David.

“Streaming content in this way really brings the furniture industry up to a whole new level and we’re excited to watch this grow. As I say, there has been nothing like this ever done in our industry and we know it’s going to be big.”

It’s probably the biggest game changer the furniture retail industry has ever seen. ”

For more information on FurnitureCatalog, visit: www.bigfurnituredata.com/ furniturecatalog/ David Hewitt

Emma

Leeke joins Board of newly established BFA

The leader of a major Welsh retailer has been appointed to the Board of national trade body, the British Furniture Association (BFA).

Emma Leeke, Managing Director at Leekes, was appointed to the BFA Board as part of an ongoing commitment to represent businesses across the furniture industry.

Part of the Leekes Retail and Leisure Group, Leekes retail business was first established in the Welsh Valleys more than 125 years ago by Emma’s great grandfather, an ironmonger.

Now employing more than 650 people and with a turnover of close to £90m, Emma has overseen the expansion of Leekes into the West Midlands through the acquisition of the Coles of Bilston group and into Bristol through the acquisition of Park Furnishers.

She sits on a number of national buying groups and has been a panellist for a UK Government initiative looking at future strategy for the retail industry, as well as hosting both local MPs and Welsh Assembly politicians.

Emma said: “I am delighted to accept the invitation to join the Board of Directors of the recently renamed British Furniture Association, with a particular brief of representing the interests of British furniture retailers.

“With a variety of challenges facing the sector currently, I am looking forward to working with the Board to continue to raise the profile of our industry and to lobby on its behalf.”

Interior Door Systems unveils complete factory overhaul

Interior Door Systems, a trailblazer in bespoke interior door solutions, has announced the completion of a £350,000+ factory refurbishment.

This milestone represents the second largest investment in the company’s history and positions it at the forefront of sustainable innovation in the UK manufacturing sector.

The state-of-the-art refurbishment incorporates cutting-edge technology and sustainable practices to redefine production standards. Key advancements include:

Next-Generation CNC and Drilling Machinery: Precision-engineered equipment that advances the manufacturing of hinged and sliding doors, as well as full carcass interior systems.

• Eco-Friendly Multi-Fuel Energy System: A sustainable energy solution repurposing production waste to power operations, significantly reducing dependence on conventional energy sources.

• Community Support through Waste Repurposing: Excess waste materials are donated to a local school’s woodwork department, fostering educational growth and sustainability.

• Enhanced Edge Bander Technology: Upgraded from 4 to 27 meters per minute, this innovation boosts efficiency and quality while minimising glue usage, cutting down waste and improving finishes.

• High-Performance Dust Extraction System: A self-cleaning, full-grade solution ensuring a safer, cleaner work environment and efficient dust management.

In-House Steel Mill: A unique, strategic addition that ensures streamlined processes and consistent quality, reinforcing the company’s dedication to “Made in Britain” craftsmanship.

Sam Russell, Managing Director of Interior Door Systems, emphasises the significance of this investment: “This refurbishment is a defining moment

for our company. By radically improving our manufacturing capabilities, we’re increasing output and reaffirming our commitment to sustainability and innovation.

“These upgrades enable us to deliver unparalleled value and service to our customers, raising the bar for quality and environmental responsibility in the KBB market.”

US furniture firm to launch in UK at JFS and INDX

Hooker Furnishings, one of the largest publicly traded furniture companies in the US, will introduce the Modern Country Collection at the upcoming January Furniture Show in Birmingham as well as the INDX Furniture event in Solihull.

As part of the company’s debut in the region, the collection includes five ranges designed to meet the unique tastes of UK and European consumers: Timeless, Eclectic Academia, Nordic Tranquillity, Harmony Haven, and Academic Fusion.

“We’re thrilled to debut Modern Country this January,” said Jeremy Hoff, CEO of Hooker Furnishings. “This collection, developed through extensive collaboration with local designers and retailers, reflects our commitment to delivering thoughtfully designed products that honour our 100-year legacy of quality and innovation.

“Designed to the unique preferences and scale of the UK market, this launch marks a significant milestone in our global expansion and reinforces our dedication to a lasting presence in the region.

“Inspired by nature’s beauty, the Modern Country Collection blends vintage charm with contemporary design. Featuring warm, inviting handcrafted materials and natural textures, this versatile collection includes a curated mix of pieces that celebrate the timeless beauty of modern country living, bringing an elevated ambiance of comfort and tranquillity to interiors.”

The magic of video

Matthew Stokes, Director at Captive8 Media Ltd, shares an insight into the magic of video and why furniture businesses should be producing more.

Captive8 Media is all about helping businesses shine through the magic of video. They’ve been creating impactful content for years, working with companies big and small to produce videos that don’t just look good but deliver real results. They specialise in trade show videos, customer testimonials, and event coverage.

“Over the years, we’ve built a reputation for making the process easy, stress-free, and even fun! If it involves a camera and a story to tell, we’re ready to roll (quite literally),” says Matthew. “Furniture businesses have some of the best stories to tell, whether it’s the craftsmanship behind a gorgeous table or how designs create perfect spaces for families or businesses. Video is one of the most effective ways to share those stories.

“Our trade show videos, for example, are a brilliant way to capture the buzz of events like The January Furniture Show. They showcase your stand, your team, and your products at their best, grabbing attention on social media or your website. But that’s just one piece of the puzzle.

“Customer testimonial videos are another game-changer. There’s something incredibly powerful about hearing a happy customer talk about how much they love your furniture. It builds trust, showcases your product in action, and inspires potential customers to imagine themselves enjoying the same experience. Whether it’s your work in a luxury hotel or a sleek office, testimonial videos are pure marketing gold.”

Captive8 Media has worked with a number of businesses in the furniture space, including RetailSystem, an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution. Matthew explains: “We’ve worked with RetailSystem at The January Furniture Show for around five years. These videos have focused on their products, software updates, and changes in the business.

“We’ve also captured their booth in action, showing the energy of the event. The videos were a hit on their social media, attracting attention long after the show ended - so much so that we’ve been invited back every year, and we’ll be there again this January!”

How to get involved?

For many businesses, the idea of creating video content can feel a bit daunting. Captive8 Media help guide you through every step, and it often costs far less than you’d think. If you’re already putting time, money, and effort into exhibiting at a trade show or creating amazing products, why not shout about it?

“At Captive8 Media, we’ve always focused on providing great value, delivering high-quality content that fits any budget,” says Matthew. “Video is one of the most engaging ways to showcase your brand and connect with your audience.

“Whether you need a trade show highlights reel or a customer testimonial, we bring experience, creativity, and a knack for capturing what makes your business special.

And with packages starting at just £349 for The January Furniture Show, it’s a cost-effective way to create content that keeps working for you long after the show doors close.”

Camera-shy you might add? Captive8 Media has you covered here too. “Our job is to make people feel comfortable and confident,” Matthew said. “We create a relaxed environment and know how to bring out the best in people and their team. The result? Fantastic content that captures the essence of your business without any stress.”

Find out more about Captive8 Media at www.captive8media.com or contact them directly to get your business on screen. sales@captive8eventvideos.com (+44) 208 610 9020

Consumer confidence up one point in December

UK consumer confidence rose in December as two measures were up during the month. According to the latest GfK Consumer Confidence Index, overall figures increased by one point to -17 in December. Two measures were up and three were unchanged in comparison to last month’s announcement. The Major Purchase Index, which includes big ticket items such as furniture, is also unchanged at -16; this is seven points higher than this month last year.

Spinks partners with Polish spring manufacturer

UK-based Spinks, a leading supplier of high-quality, innovative pocket springs and components to the mattress and furniture industry, has entered into a licence agreement with Poland-based spring manufacturer Nestor Springs, to introduce cutting-edge QuadCoil® technology to the Polish market.

Hypnos supports Barnardo’s

Through its Legacy Origins Collection, British bedmaker Hypnos is partnering with children’s charity Barnardo’s to combat sleep poverty for children. Hypnos will make a donation from the wholesale proceeds of every mattress from the Legacy Origin Collection to help fight bed poverty for UK families, and build a lasting legacy of improved sleep for the country’s poorest children.

UKIPO grants patent to Artisan Furniture

Artisan Furniture, headquartered in Westminster, has secured its first UK patent from the UKIPO for a groundbreaking knockdown furniture mechanism. Engineered to optimise transit efficiency and lower carbon emissions, this innovation highlights the company’s focus on advancing sustainable logistics and operational efficiency.

Cotswold Co delivers profit growth

The Cotswold Company, the digitallyled premium handcrafted furniture and homeware brand, has reported a decline in sales but a return to profit. According to its latest filed accounts for the year ended 25 February 2024, total sales fell 4.3% to £82.4m from £86.2m in 2023. EBITDA resulted at £2.8m, up from £2.1m, while pre-tax profit resulted at £250,000, up from its loss of £428,000 recorded the previous year.

Boxed mattress brand posts decline in UK sales

Boxed mattress brand Emma Sleep has reported a decline in UK sales while profit increased. According to its latest filed accounts for the year ended 31 December 2023, total sales fell 51% to £1.6m from £3.3m in 2022. Pre-tax profit resulted at £222,000, up from £152,000 recorded in the previous year. Year-end cash stood at £68,000.

Brintons launches first commercial carpet collection

Brintons, the heritage carpet brand, is proud to announce the launch of its first carpet collection in collaboration with the V&A (Victoria and Albert Museum). Available for the commercial market, the Design Discoveries collection features six striking designs inspired by the extraordinary works of French artist Emile-Allain Séguy’s pochoir creations, in the V&A collections.

Birlea launches new FurnitureBrochure

Furniture supplier Birlea has announced the launch of its new online FurnitureBrochure. Commenting, Michael Prime, Marketing Manager, said: “FurnitureBrochure is a valuable tool for showcasing our product range in an organised, visually appealing manner. It enables us to present our offerings to potential clients and partners more professionally, making it easier to communicate the value of our products.”

Simba Sleep joins The Furniture Makers’ Company

Boxed mattress brand Simba Sleep has become a corporate member of the City of London livery company and charity for the furnishing industry, The Furniture Makers’ Company. With a background in thread supply for over 35 years, Simba Sleep’s founders started the business in 2016, working with local suppliers to manufacture its own hightech hybrid mattresses in Derby.

Bodyease secure Mammoth UK retail licence

Blue Dragon Assets can confirm that Bodyease has acquired the UK licence for Mammoth mattresses and bedding. Under the agreement, Bodyease will take on the manufacturing of Mammoth’s flagship Comfort collection and its highly popular Performance collection, commencing production with immediate effect.

Pantone Color of the Year 2025

Pantone, the global colour authority and provider of professional colour language standards and digital solutions for the design community, has introduced PANTONE 17-1230 Mocha Mousse, an evocative soft brown that transports our senses into the pleasure and deliciousness it inspires as the Pantone Color of the Year selection for 2025. A warming rich brown hue, PANTONE 17-1230 Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.

Willis & Gambier launches new FurnitureBrochure

Furniture supplier Willis & Gambier has announced the launch of its new online FurnitureBrochure. The platform highlights the latest product offering from Willis & Gambier and provides an essential tool for both area managers and retailers to easily access the featured ranges.

ON

BIG SOCIAL JANUARY

A look at what’s been going on over social media channels. Share your news with us and email

dan@bigfurnituregroup.com

25!

Choice Furniture Superstore

At CFS we’re always looking at how to better our customers experience! That’s why we have further invested in our showroom with the arrival of a beautiful customer counter & cafe to serve barista coffee and biscuits to our loyal customers as they browse our 30,000 sq ft showroom. Pop into our store to see our new collections and have a sneaky cappuccino on us.

TEMPUR UK

Our Milton Keynes store officially reopened with our new store concept! We’d love for you to see this in person if you are in the area.

G Plan

We are excited to announce… G Plan Heated Seats! That’s right, our brand new Seattle model now comes with the option to upgrade to Heated Seats! Just in time for those chilly winter nights when you need some extra warmth. At the touch of a button, you can enjoy warm, blissful relaxation. Our Heated Seats run on a 60-minute, controlled heat cycle. Allowing ultimate comfort AND safety.

Sofas & Stuff

We’re delighted to welcome you to our new home on Bruton High Street. Our showroom features a thoughtfully curated selection of our bespoke furniture, alongside a range of beautiful lampshade covers, scatter cushions and dog beds, all created using our fabric. We’re looking forward to getting to know our new neighbours and becoming fully immersed in the vibrant community.

Kyoto

Big announcement! Join our 30th Anniversary Celebrations as we launch new designs at the January Furniture Show 2025 from 19th - 22nd of January at the NEC in Birmingham, find us in Hall 5 Stand E01.

Cousins Furniture

Our Head Office team made a donation to the Black Country Foodbank. Community is at the core of who we are. As part of our ongoing commitment to creating a positive impact in the Black Country, we’re proud to highlight our recent partnership with such a great organisation.

BIG INTER VIEW FEATURES

WITH LAURA HAMMETT & ROBERT WATSHAM

Laura Hammett (LH), Founder of luxury furniture business Laura Hammett Living, and Robert Watsham (RW), COO, share their respective insights into their roles, the industry and future plans.

me so much courage and confidence to push the business forwards and make bolder decisions. He quickly became a behind the scenes partner on both the business side but also the design side, adding his experience in the meticulous detail and functionality of product design.

Let’s start with you. Can you share a bit about yourself and your background?

LH: After finishing my degree in Interior Architecture, I did an internship at a start up interior design company and worked for another small company for a few years. My big break was meeting a local property developer who had a project in Chiswick that needed full refurbishment. Without a strong portfolio, he took a big risk on me but the project was a success and we went on to do a number of projects together in the area. Then in 2008, I launched my interior design studio, Laura Hammett. During this year I also met my husband and now business partner, Aaron, who was a product designer at the time. He gave

RW: I bring nearly 30 years of experience managing some of the UK and Ireland’s top interior design companies, specialising in super prime luxury interiors and product development. My expertise lies in delivering bespoke, high-quality design solutions, overseeing everything from concept to execution, and ensuring every detail aligns with the highest standards of luxury.

What is your current job role and key responsibilities?

LH: I’m the Creative Director, which means I oversee our design team on the direction of all interiors projects, and have been since founding the business in 2008. I am also now the Founder and Creative Director of Laura Hammett Living, our sister company of luxury furniture, lighting and home accessories which launched in 2023. I personally design each and every piece, and I’m also heavily involved in the business and strategy side of this new ecommerce business which I’m really enjoying.

RW: Two and a half years ago, Laura reached out to me to join her in launching Laura Hammett Living as COO. Since then, I’ve been working closely with her to build and shape the brand, overseeing the creation of LHL’s unique products and categories. My role is multifaceted, with key responsibilities including the daily management and operations of the business, ensuring that all aspects of the company run smoothly and efficiently. This involves strategic planning, coordinating cross-functional teams, and driving the development of new product lines while maintaining our brand’s high standards of quality and innovation.

What do you love about your job?

LH: I love the variation of my role, and that on one side I direct my talented team, executing my vision and overseeing the aesthetic direction of projects. Then on the Laura Hammett Living side, I have gone back to designing fully by myself, with full creative freedom to bring my vision to life. It’s been amazing getting back to creating and designing products that are fully me, with no set brief or restrictions. Designing and launching the collections is my proudest career achievement, and I’m so excited to see where I can take it.

RW: I love the diverse range of responsibilities in my role, collaborating with top industry talent within our team and globally with incredible manufacturers—many of whom I’ve had the pleasure of working with for over 20 years.

What time is your alarm clock set for, and do you have a morning routine?

LH: 6.45am, giving me 15 minutes to myself with a coffee before waking up the kids. I then drop them off to school and then, when possible, have a quick session in our home gym. Then I drive straight to the studio in London or to a project for a site visit, depending on the day.

RW: My alarm is set for 7am, but my day often starts as soon as I wake up, typically around 6, catching up on emails, WhatsApp, and WeChat from our global suppliers. During pre-launch periods, I may start as early as 3:30am. I usually walk my Spaniels, Millie and Lottie, along the river, making calls or messaging the team while taking a few quiet moments for myself. By 9am, I’m back at my desk with coffee, ready for the day ahead.

Why did you choose to work in the furnishing industry?

LH: Launching a homeware business felt like such a natural step after designing bespoke furniture and lighting for our interiors projects for the past 15 years. I was always interested in doing something creative, but only now in hindsight I realise I do have a real entrepreneurial drive, so this marries those two sides of me.

RW: I’ve always had a passion for interiors, which began after completing my degree in surface design at Winchester. I started my career with a young Oliver Bonas, helping to expand the brand from two to five stores. I later moved to Ireland, working with talented designers before eventually launching my own business. My fascination with furniture design has made my career in the furnishing industry a natural progression.

Who do you most admire in the industry and why?

LH: So many people for different reasons. Studios like Martin Brudnizki for their bold approach to design, but on a personal level, I have so much admiration for Karen Howes. I’ve had the pleasure of getting to know her over the last couple of years and she’s so generous with her knowledge and advice, having run her business for 30 years.

RW: Having worked with many talented designers over the years, I truly admire Laura for what she has achieved and continues to strive for. I believe your career should be a progression toward your current role, and if it’s not, it’s time for a change. Life is too short to work with people you don’t admire or feel proud to be associated with.

Have there been any special moments during your career?

LH: The Laura Hammett Living launch day last year will forever be a treasured memory, it felt like such a

huge milestone for me personally, a full circle moment from where I’d started with my humble ecommerce website all those years ago! Equally, launching the first furniture and lighting collection just this year was really exciting, as this is the core of the business and what all our previous efforts have been working towards.

RW: There have been many special moments, from designing celebrity castles in Ireland and launching my own business at 29, to working with royals, dignitaries, and cultural icons, and the launch of the LHL website. However, the greatest joy has always come from exceeding clients’ expectations and seeing their reactions.

What is your favourite item of furniture you own and why?

LH: The Fabian cabinet from my collection. It’s the first piece of Laura Hammett Living furniture I designed for the collection, and I think the reason I love it so much is because it marries together the concepts of our two debut collections, Contemporary and Modern Heritage.

RW: My favourite piece is an 18th-century Dutch stripped burr walnut chest of drawers in my bedroom. I use it daily while admiring the beautiful burr veneer, intricate profiles, and antique brass handles.

What do you think is trending within the industry at present?

LH: My design ethos is to generally avoid following trends and to focus on timeless design that’s a true reflection of your style which you’ll love for years to come. I actually think this ‘anti-trend’ mindset is trending! I’m seeing more examples of self expression and homes with a personal touch, and we’re getting a desire for uniqueness and ‘one-of-a-kind’ design coming from our client requests.

RW: I don’t believe in following aesthetic trends—I feel we’ve moved beyond that. My advice is to buy what you truly love, as you’ll likely have it for a lifetime. What I value most is attention to detail, quality, craftsmanship, and a sense of quiet luxury that ensures longevity.

What would you change in the industry?

LH: A challenge we’re all facing in this industry is that supply chain issues are worse than ever, and costs are going up. It would make our lives a lot easier if I could change these things!

RW: I believe in fostering a positive culture within a business and empowering your team to be their best. Unfortunately, some studios can be toxic, and that often stems from the top.

Can you share an insight into your future plans?

LH: We are planning for new categories coming next year, with a full paint and wallpaper collection to launch in Spring 2025. We are also preparing to add many more designs to our current offering - there are so many new accessories, furniture and lighting designs just waiting to launch! We have big expansion plans to grow into new territories and, hopefully, this year will see even more connection with our design community and customer base with more events and opportunities to exhibit and showcase the brand. I look forward to the year ahead and beyond, as we are only just getting started.

RW: We’re focused on launching several new product categories in 2025, working behind the scenes to deliver the best possible experience for our global client base.

What do you enjoy most outside of work / free time?

LH: I love cooking and entertaining with close family and friends, and nothing brings me more joy than having a house filled with people. I also love traveling, eating out, simple country life with family and reading.

RW: I love spending time in the countryside with my dogs, enjoying good company, music, food, and wine!

What might someone not know about you?

LH: That I’m actually quite introverted and need a lot of time alone. I absolutely love people and company, but always need to balance it out with some downtime. After busy work periods or any public speaking, I always block out some time to restore and reset.

RW: In primary school, I was given a certificate due to my dyslexia and partial deafness, stating that my education should be seen as a social opportunity with no academic expectations. Thankfully, with family support, I didn’t accept that!

If you had a different career, what would it be?

LH: Definitely something creative. I think I could be an event planner maybe!

RW: I would have been a chef. I grew up in a family of exceptional women who were brilliant homemakers and feeders!

Finally, if you were an item of furniture, what would it be and why?

LH: A cosy loveseat armchair. I’m such a homebody and love nothing more than snuggling up on a comfortable piece of upholstery with a blanket after a long work day.

RW: A country house wing-back armchair—tall, stylish, with shapely legs and endlessly comfortable!

5 FUN QS:

If you could hack into any one computer, whose computer would you choose and why?

LH: I won’t name names, but one of the many male maniacs in power. I think that’s enough said on that subject! RW: Donald Trump, to see if he has his own face as a screen saver.

What fact amazes you every time you think of it?

LH: The vastness of space. My 9-year-old son is obsessed, and tells me multiple facts each day and it all blows my mind and puts our existence into proportion, which I find very humbling.

RW: Regardless of what happens, day follows night.

What’s the most spontaneous thing you’ve ever done?

LH: 16 years ago, tracking down the landlord of an empty shop and asking for a three-month free-rent period to trial a pop up shop, with absolutely no experience or real business plan. I still don’t know where that boldness came from, but I’m glad it did because it set me down the path that got me here today!

RW: I’m a Virgo; I plan everything.

What is the most important object you own and why?

LH: One of the family heirlooms from my grandfather, which I now have since my father passed away. There are a few beautiful antiques but my favourites are an ornate wooden carved mirror which hangs in my hallway and a travel clock in my living room.

RW: My watch signifies a very important time in my life, and I never take it off.

WWhat did you think was cool when you were young but isn’t cool now?

LH: Being cool. I’m not remotely nterested in “cool people” these days. Passion, enthusiasm and kindness are what impresses me.

RW: The curtain and bowl step haircut…. No doubt it will come back around…

New SS25 Collection from Gallery Direct

Gallery Direct’s SS25 collection showcases over 100 new furniture lines which are launching in January, expanding their beloved Artisan, Hatfield, Iowa, Madrid, and Vancouver ranges. The collection also includes additions to their occasional tables and seating catalogue.

Expanding their offering still further are exciting new models, featuring living, dining, and bedroom furniture, plus new sofas, chairs, and upholstered bedsteads. A fantastic selection of new wall décor, accessories and textiles will then be introduced, ready for Spring Fair.

James Hudson, the Commercial Director, commented: “We are thrilled about our new collection, which features a wonderful range of styles, all offering quality at value-for-money prices. We’ve collaborated closely with our suppliers to design new lines for existing ranges based on customer feedback, and we’ve developed entirely new collections and pieces to offer our customers more choices and fresh products.”

We’ve collaborated closely with our suppliers to design new lines for existing ranges based on customer feedback.

One of the new ranges is the beautiful Colonna living, dining & bedroom collection. The stunning design features rounded edges and top corners to give a lovely tactile feel, combined with a gently ribbed design on the door and drawer fronts. It is crafted from mango wood with a soft washed finish. Colonna offers nine pieces, including a bedside, two sizes of chests of drawers, sideboard, coffee and side tables, media unit, display unit and console table, which would work equally well as a dressing table, paired with the bedside and drawers.

Another beautiful new addition to their catalogue is the Dorado range of occasional tables. The stylish design features elegant white marble tops with gently curved corners paired with beautifully shaped metal bases with a soft brass finish to create sophisticated contemporary pieces.

In addition to four new wooden bedsteads, adding to the Artisan, Hatfield and Vancouver ranges, Gallery’s SS25 Collection introduces five new upholstered bedsteads, including the beautiful Denton. Available in double or king sizes, all models feature wooden slats for comfort and a large drawer at the end of the base for added practicality. Two of the new bedsteads come with printed fabric headboards for a stylish design touch.

Amongst the new seating pieces is the contemporary Acera Sofa. The cylindrical shaped back echoes the turned wooden legs with the cream fabric perfectly complementing the natural finish of the wood, creating a simple, stylish design.

These are just a small taster of Gallery’s SS25 Furniture Collection. To find out more about all their new lines, contact your Key Account Manager or take a look at their website, www.gallerydirect.co.uk, and go along to see them at Spring Fair, where they have a huge stand showcasing a fantastic range of their products, halls 7 & 8 stands 8F30-7A31, 7A30-B31 and 7B30-C31.

01795 439159 - sales@gallerydirect.co.uk - www.gallerydirect.co.uk

Dorado Console Table
Colonna with Curvo Sofa
Acera Sofa
Denton

Redefining Comfort and Sustainability in 2025

Nick Hawkins, Managing Director at Loren Williams, looks forward to the year ahead, starting with upcoming January Furniture Show.

As we move into 2025, Loren Williams has been taking a fresh look at designing mattresses that effortlessly combine luxury with sustainability. With the introduction of our Ocean and Olivia Collections, we continue to innovate, combining premium comfort with sustainable materials.

The Ocean Collection marks a significant step towards sustainability. By incorporating recycled ocean plastics and bio-based memory foam, it reflects our commitment to eco-conscious design. While some materials are chosen for their performance qualities, each mattress turns environmental challenges into positive solutions, offering restorative sleep while contributing to a healthier planet.

Meanwhile, the Olivia Collection, featuring the Olivia Luxe, Comfort, and Pure models, demonstrates our dedication to advanced sleep technology and exceptional comfort. Each mattress is expertly crafted to optimise support, regulate temperature, and deliver a consistently refreshing night’s sleep. Designed to meet a wide array of customer needs, the Olivia Collection truly offers something for everyone.

JANUARY FURNITURE SHOW

As we gear up for the 2025 January Furniture Show, we’re really looking forward to connecting with industry leaders, share insights, and shape the future of mattress design. This year’s event provides the perfect stage to unveil our latest collections and demonstrate how Loren Williams seamlessly integrates sustainability and comfort into our products.

We’re enthusiastic about engaging with existing and potential retail partners who share our vision. The January Furniture Show offers the ideal platform to showcase how Loren Williams products can elevate store offerings and deliver exceptional value to customers.

Throughout the year, we’ll roll out strategic promotions, launch innovative products, and ensure fast, reliable delivery.

SUPPORTING RETAIL PARTNERS

At Loren Williams, our retail partners are central to our success. In 2025, we’re enhancing support with customised marketing materials, attention-grabbing point-of-sale displays, and comprehensive aftersales care. By providing tools that drive customer engagement and loyalty, we aim to help our partners excel in a competitive market.

Throughout the year, we’ll roll out strategic promotions, launch innovative products, and ensure fast, reliable delivery. These initiatives are designed to empower our retailers, helping them attract customers and gain a competitive edge.

This year is about more than products—it’s about driving innovation, creating value, and building a brighter future for our customers, partners, and the planet.

We’re excited to connect with you at the January Furniture Show. Visit us in Hall 5 on Stand J14 to explore our latest collections and kick off a year of collaboration, growth, and success. Here’s to a remarkable year ahead!

Progressing with Quality and Innovation in Furniture Repairs

As we step into 2025, we at Emmiera Group are proud to reflect on the strides we made throughout 2024 and to reaffirm our commitment to delivering excellence in all we do.

Our journey is driven by an unwavering focus on innovation and process enhancement. Serving over 23,000 customers each month, it is our priority to provide a service that leaves a lasting, positive impact on both our clients and their end customers.

Raising the Bar for Quality in Repairs

Quality has always been at the heart of our operations. We are pleased to report significant improvements in first-visit resolution rates and Net Promoter Score (NPS) feedback. To build on this progress, we are introducing an enhanced Quality Assurance (QA) programme alongside a state-of-the-art Field Service Management (FSM) system.

A pivotal aspect of this improvement is our Technical Triage team. By utilising images and videos provided by customers, this team accurately diagnoses issues and recommends appropriate repair procedures, materials, and timeframes. In cases where repairs are not immediately possible, the team ensures that necessary parts are ordered promptly. Currently, we triage 25% of our work and are on track to increase this figure to 90% by March 2025, ensuring greater consistency and accuracy in our repair services.

Precision Reporting and Enhanced Client Communication

Over the past year, we have focused on enhancing the clarity, detail, and professionalism of our repair reports. In 2025, we will launch a new FSM system that will revolutionise how our technicians operate. Our newly developed technician app is pre-programmed with high-quality standard operating procedures (SOPs) for every fault type. This allows technicians to create perfect reports while following meticulously developed repair procedures.

”In 2025, we will launch a new FSM system that will revolutionise how our technicians operate.

These SOPs are the result of years of experience and collaboration, ensuring that every visit, repair, and report is consistently delivered to the highest standard. Reports will also be transmitted to our clients instantaneously while technicians are still on-site, enhancing efficiency and client satisfaction.

Introducing Cutting-Edge Mattress Inspection Technology

In keeping with our dedication to innovation, we are excited to announce the integration of a new mattress inspection and measurement apparatus into our operations. This advanced technology enables precise assessments of mattress quality and defects, taking our inspection capabilities to the next level.

The apparatus generates quantifiable data that supports objective, fair, and unbiased decision-making, offering our clients an unmatched level of service. By combining this technology with the expertise of our technicians, we continue to set the standard for tackling even the most complex repair and inspection challenges.

A Heartfelt Thank You

None of this progress would have been possible without the steadfast support of our clients, partners, and staff. We are profoundly grateful for your trust, loyalty, and collaboration, which have been essential to our success. Your feedback and engagement drive us to continually innovate and improve.

As we look ahead to 2025, our focus remains steadfast on quality, innovation, and client satisfaction. Together, we will continue to raise the bar for excellence in furniture repairs and insurance services. Thank you for being an integral part of the Emmiera Group journey—we look forward to serving you in the year ahead.

Please do come and see us during the January Furniture Show in Hall 5 on Stand B39. Here’s to a successful and exciting year for us all!

www.emmieragroup.com

Revolutionising contract furniture manufacturing

How Create Seating invested in new technology to drive efficiency and quality.

My name is Josh, and I have been with Create Seating for over five years, progressing from assembly and upholstery to production and management. Create Seating was launched in 2016 and is a contract furniture manufacturer based in the black country/ west midlands, specialising in contract furniture for canteen, reception, and meeting areas.

To manufacture efficiently in the UK, Create Seating values its suppliers as much as its customers. The company requires a variety of suppliers, such as fabricators, laminators, foam fabricators, and fabric stockists, as well as an efficient road network for logistics.

The implementation of the Vetigraph solution has revolutionized Create Seating’s production process. The VetiGraph CAD software, along with the GraphCut Elite CNC cutting machine, have significantly improved productivity by reducing labour time for the upholstery and cutting processes. The system we previously had in place for designing was creating card patterns based on the shape of the wood and foam carcass. This left room for error and sometimes an uneven fit.

We now employ a dedicated product designer who creates CAD models and then takes these models and creates a perfect set of patterns on the Vetigraph software consistently creating a uniform product.

We have multiple members of staff trained on the CNC cutter who can programme the machine to start cutting. The machines software will create a perfect marker to reduce fabric waste and then cuts at speeds much faster than is possible by hand. For most projects the cutting time is halved allowing us take on more work than ever before without increasing lead times.

Overall, the implementation of Vetigraph has successfully achieved the company’s goals of reducing production time, decreasing fabric waste, and ensuring product uniformity. Daily operations have been streamlined leading to improved quality and accuracy in design.

Looking ahead, Create Seating anticipates challenges in the industry related to supplier shortages and succession in SME businesses. The company plans for future growth by expanding its market focus, introducing new products, and investing more in computerized machinery and skilled workforce.

In conclusion, Create Seating has embraced the VetiGraph technology to drive efficiency and quality in its manufacturing processes, positioning itself for continued growth and success in the contract furniture industry.

VetiGraph is looking forward to showcasing our product range at JFS 2025 stand 5-A34 or you can find out more at www.vetigraph.co.uk

To find out more about Create Seating visit www.createseating.co.uk

Redefining Premium

Furniture Retail for Retailers

As consumer demands evolve towards high-quality, functional furniture, HUMZ positions itself as the ideal partner for retailers aiming to remain ahead of the curve. With thousands of SKUs, ready-to-deliver inventory, and an ever-growing collection of trendy designs, HUMZ offers much more than just furniture it delivers tailored solutions designed to meet modern retail needs.

Operational Ease with Seamless Retailer Support

One of HUMZ’s key differentiators is its commitment to simplifying operations for retailers. The Direct Home Delivery (DHD) service alleviates logistical complexities, enabling retailers to provide a superior delivery experience that enhances customer satisfaction. Combined with real-time inventory feeds offering up-to-the-minute updates, retailers can make quick, informed decisions, staying ahead in an increasingly competitive market.

HUMZ’s streamlined systems empower retailers to focus on what truly matters showcasing beautiful, high-quality furniture that transforms living spaces. With ready-to-ship collections and solutions that reduce operational strain, retailers can allocate more energy toward growing their businesses.

Practical and Aesthetic Excellence

Today’s customers demand more than visually appealing furniture; they seek pieces that combine timeless style with practicality. Every HUMZ product strikes a perfect balance between craftsmanship and functionality. From marble dining tables and ergonomic leather and fabric chairs to versatile sofas, HUMZ prioritises comfort, beauty, and usability in every item.

The comprehensive furniture collections span bedrooms, dining rooms, and living spaces, offering perfectly coordinated options that appeal to diverse tastes. With many new and trendy designs now in stock and ready for immediate delivery, HUMZ ensures that retailers can provide exciting, high-demand collections to their customers across the UK.

Bilal Alimahomed, Co-Founder at furniture wholesale business HUMZ, talks about the development of the brand and why retailers choose HUMZ.

Decades of Expertise Behind Every Product

HUMZ’s leadership team brings decades of experience in the furniture industry, understanding market dynamics and crafting solutions that meet retailers’ and consumers’ evolving needs. From initial design concepts to reliable delivery, this expertise is evident in every step of the process.

Retailers also gain access to HUMZ’s dedicated team of experts, who provide valuable insights into product selection, emerging trends, and consumer preferences. This tailored guidance supports retailers in making the right choices, ensuring business growth and customer satisfaction.

Why Retailers Choose HUMZ

Retailers choose HUMZ for more than just premium furniture they trust HUMZ to provide comprehensive support that drives their success. By combining streamlined logistics, real-time inventory management, and expert consultation, HUMZ enables retailers to create exceptional customer experiences with ease.

With thousands of SKUs available and many new collections ready for immediate delivery, HUMZ allows retailers to offer cohesive, fully coordinated furniture solutions. From a luxurious marble dining table paired with complementary living room furniture to on-trend sofas and bedroom collections, HUMZ makes it simple for retailers to meet their customers’ varied needs.

Leading the Way in Furniture Retail

As demand for high-end, functional furniture continues to grow, HUMZ remains committed to staying at the forefront of industry trends. By constantly introducing new and fashionable designs, HUMZ enables retailers to offer fresh, modern collections that resonate with today’s discerning consumers.

Ready to deliver across the UK, HUMZ is poised to be your trusted partner, offering unmatched service, extensive collections, and innovative solutions. From retailers seeking immediate stock for rapid delivery to those looking to expand their offerings with high-demand, trendy pieces, HUMZ is the go-to choice for transforming retail success.

As demand for high-end, functional furniture continues to grow, HUMZ remains committed to staying at the forefront of industry trends.

The HUMZ Advantage

Partnering with HUMZ provides retailers with much more than just products; it offers a dependable relationship built on trust, efficiency, and innovation. HUMZ helps retailers streamline operations, access expert insights, and delight customers with premium furniture collections that stand out.

Explore our extensive range today and experience the difference HUMZ can make to your retail business. With thousands of SKUs and new collections ready to deliver across the UK, HUMZ ensures that retailers are always equipped to thrive in the competitive furniture market.

FEATURES Retail Focus with TRAYNOR FURNISHINGS

Jason Traynor, Director of Northern Irish independent furniture retailer Traynor Furnishings, talks about its new store launch, future plans and how it is combatting challenges.

Meet Jason

I oversee daily operations which includes managing sales and marketing teams, as well as coordinating with local suppliers and overseas manufacturers.

Can you share some recent investments the company has made?

We are excited to announce the recent opening of our new superstore on Moy Road, which launched at the end of November. This modern facility enhances the shopping experience with a spacious layout and inviting atmosphere, allowing customers to comfortably explore our extensive product range. The launch went really well and it has been fantastic to welcome in our customers.

Additionally, we have invested in a unique line of beds, sofas, mattresses, and dining furniture, all designed with quality materials and attention to detail. Our commitment to innovative designs and sustainable practices ensures our products are stylish, durable, and functional. We continue to look forward to showcasing our offerings and inviting the community to experience the quality, style, and affordability that define our brand. These investments position us to redefine the home furnishing landscape and strengthen our market presence.

We invested £500,000 into the site and we opted for the location due to it being one busiest Roads in Northern Ireland. The new 15,000sqft store adds to our other site on Union Place in Dungannon.

What future plans do you have in the pipeline?

We’re looking to expand our retail locations to get our brand out there and make it easier for everyone to shop with us. We’re also excited to explore a wider range of products and brands to give our customers more options.

Our aim is to create a shopping experience that welcomes

everyone, offering a variety of choices that fit all tastes and budgets. Whether someone is looking for something affordable or a premium product, we want to have it all. By doing this, we hope to meet the needs of our community and build a strong brand presence in the furniture world.

What is your mission?

Our mission is to open more furniture stores and to have a more interior twist within the look of our store. We want our customers to have an experience when browsing through and to give them more of an easy feel to pick their furniture with inspiration rooms and also to have our staff able to help with their decision making.

On sustainability, what is your business doing on this topic?

We recycle most of our cardboard by providing it to our family members and other companies, which is incredibly helpful. We have some products on the floor with recyclable materials, which offers our customers a sustainable product option. We’re always looking at other ways to further improve our sustainability efforts as a business.

How has recent business been?

Business has been thriving, and with the opening of our new store, we have welcomed an influx of new customers. While 2024 has been a year of ups and downs, the rising shopping costs have impacted expenses.

However, with our new superstore debut, we’ve introduced our own product ranges, making furniture more affordable without compromising on quality. We understand that this approach is more cost-effective for the community.

What challenges do you currently face and how are you overcoming these?

We’re seeing more competition out there, but we’re tackling it head-on with smart marketing and a focus on our customers. By building solid relationships with clients and keeping an eye on market trends, we can customise our services to fit what people really want.

This approach not only helps us keep our current customers happy but also draws in new ones who appreciate quality and a personal touch. Plus, boosting our team’s skills is key to coming up with creative solutions for any challenges we face. All in all, our flexible and customer-driven strategy puts us in a great spot to succeed, even in a crowded market.

We’re seeing more competition out there, but we’re tackling it head-on with smart marketing and a focus on our customers.

Additionally, shipping costs have influenced pricing, but we strive to reduce our profit margins on furniture to make them more affordable for everyone.

Do you have any staff you would like to pay special thanks or recognition to and why?

Every team member at Traynor Furnishings has significantly contributed to our success up to this point. Their wonderful personalities and dedication to customer care are what truly make Traynor Furnishings exceptional!

Each individual is highly valued, and they all share a remarkable passion for the brand. I feel incredibly fortunate to have such an outstanding team at Traynor Furnishings.

Why do you think customers choose your business?

At Traynor Furnishings, we pride ourselves on creating a welcoming atmosphere for our customers. Rather than pressuring anyone into a sale, we focus on providing the right guidance. Our extensive inventory allows us to ensure prompt delivery of items.

We take the hassle out of the process by delivering directly to your home, setting up your furniture exactly where you want it, and assembling it for you.

To show our appreciation, we offer special discounts, send personalized letters to your doorstep, and strive to add a personal touch to every interaction.

Our customers remain incredibly loyal, and over the past eight years, we’ve built strong relationships with each one. www.traynorfurnishings.co.uk

36 SUPPORT & SERVICE DRIVES SUCCESS

RetailSystem, an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution, introduces a trio of new appointments that are driving further support and service.

In the fast-paced world of retail, managing operations efficiently is crucial for success. RetailSystem has emerged as an indispensable tool for retailers, providing a myriad of benefits that streamline processes, enhance customer experiences, and ultimately boost profitability. As demand increases through the onboarding of new customers, the software specialist has bolstered its team to meet such growing demand. We sat down with three new additions across the support division.

First up, meet Erik Trnčák, Global Support & Implementation, with a specific focus on the UK. Erik, a true professional with great people skills and extremely high technical knowledge, has joined to strengthen the UK support team and will be the figurehead of further planned expansion. Erik works directly with developers to bench test new features as well as working closely with customers to answer any questions that may arise.

“My role is to support UK customers and to provide solutions,” Erik says. “I love working with people and feel that I’m the perfect bridge between customer queries to our hard-working developers behind the scenes. It’s a real team effort here at RetailSystem.”

Alexandra Tomanova, also Global Support & Implementation, has been drafted in to support the USA market as RetailSystem continues its global expansion. Reinforcing US support, Alexandra, who joins with a strong HR background, heads up the team, which currently can support to 4pm Eastern time, while the plan now is to extend this support to midnight through further team expansion.

“The USA market is an exciting opportunity for RetailSystem to grow further,” Alexandra said. “Since joining, my role is to reinforce our USA support as well as expand the time we are available to offer such support. This is an ongoing process too, so expect to see our team grow further in the states.”

Next up, Matt Donnelly has been appointed as Head of SEO. Now six months into the role, Matt is playing a crucial part in Search Engine Optimisation (SEO), with his expertise to help the online development team streamline URLs to enable better visibility for customers. What’s more, Matt regularly implements SEO strategies and processes with clients, including blog

creation, keyword research and implementation for pages and content, guide to backlinks and rankings, as well as reviewing Google My Business and all other SEO-related processes.

Furthermore, Matt conducts in-depth social media channel checks, with retailers that have a strong social media presence showing a much quicker transition in rankings with a fresh site build. As Matt says, it’s all about “building up trust and authority with Google”. With an SEO expert on board, RetailSystem does just that.

“SEO is an important tool but can be one that gets forgotten as it can get fairly complex if you don’t know the landscape. Since joining RetailSystem, I’ve helped forge fundamental SEO plans and strategies for our customers, which have seen great results so far in terms of online performance. I take all the heavy-lifting away from a retailer with SEO while also encouraging our customers to be proactive and implement good SEO practices.”

The new appointments further strengthen RetailSystem’s already dedicated support and content teams, which also includes Lenka Hewitt, Head of Content. Lenka has been in the furniture industry since 2003 and joined RetailSystem in 2016 with a wealth

We’ve built a fantastic support and implementation team here at RetailSystem. ”

of direct experience, having previously used RetailSystem as a retailer for six years prior to joining. Lenka’s main responsibilities are all around content, training and onboarding, supported by David Hewitt, Head of Global Support & Implementation.

“We’ve built a fantastic support and implementation team here at RetailSystem,” says David. “And it’s only going to grow as demand increases too. We’re excited about our next phase of growth and proud of the continued, and unrivalled, support we provide. Our commitment to our customers is paramount for ongoing success and our team really reflects this.”

With RetailSystem, by harnessing the power of technology, retailers can not only improve their bottom line but also create exceptional shopping experiences that keep customers coming back. Not only does the team build the entire content, of all of your suppliers for you completely free of charge, RetailSystem provides full training and support for all of your team, free for life.

The RetailSystem will work from any device that connects to the Internet, so there is no need to invest in new hardware, in short you can be operational with a ‘Best in Class’ POS system with zero upfront cost.

FEATURES 38

The January Furniture Show (JFS) is back at the NEC Birmingham. We take a look at what the show has to offer in its 36th year.

JFS, which runs from 19-22 January 2025, sets the benchmark for exceptional design, attracting a global audience, with attendees having the chance to explore over 500 international brands and suppliers set out across four distinct sectors: Premium Design, Home & Lifestyle, Living, Dining & Cabinet, and Upholstery & Beds.

The event showcases suppliers from both the UK and overseas, with 35% of exhibitors new to the show. Shifting the focus to some of the exhibitors in more detail on show, Sofa Connections are making its JFS debut with a new look. “2025 is our year to show the market what we have to offer. We will be making new connections, growing our business and doing what we do best - creating high quality furniture.” Also new to the show is Avriio. Following a successful European launch, the brand is set to make a big impact in the UK and arrives at a time when demand for stylish, sustainable furniture is on the rise, offering a new standard of design and quality.

In keeping with upholstery, Celebrity is particularly excited about the introduction of its new Southwell range, while Sherborne has a number of new products to display, as well as a new fabric too, alongside the successful introduction of the headadjust on its popular Roma range. On the Sofa Factory stand you will see many new designs in sofas, corner groups and sofa beds, while Indus Valley will debut its latest collections, where the company will spotlight its focus on sustainability and innovation. Sofa Source will unveil its latest collection of designs for 2025, as will Image Furnishings and Kyoto, with the latter celebrating its 30th anniversary.

Euro Lamps
Aspen by Whitemeadow
Climate Collection by Vogue Beds
Axel by Birlea
Shire Beds
Blakedown by Sofa Connections
Casera by Willis & Gambier

With a combination of commercial flair and forwardthinking design, Whitemeadow are bringing trendleading upholstery designed for today’s customer to JFS, with a standout launch being ‘Aspen’. Now in their 21st year, West Midlands Upholstery are keen to introduce their new models, ranging in design from traditional to modern contemporary. Luxury wing chairs are a specialty, all with inclusive lumbar supports. A benchmark for British design since 1953, G Plan has a consistent drive for design innovation and evolution, and will be displaying its latest collections. Another new exhibitor, and making its UK debut, is US-brand Hooker Furnishings, which are displaying its Modern Country collection that blends vintage charm with contemporary design. Iconic recliner brand La-Z-Boy UK are showcasing six new contemporary collections aimed at design-conscious consumers. The ranges known as Pebble, River, Skye, Essence, Faith and Jasmine combine modern style with innovative features. As for Furnico, the British brand will be highlighting its high-quality upholstered furniture.

Meanwhile, Shankar is launching a wide range of new products including additions to its very successful Monaco and Tokyo ranges, as well as some sensational new chairs including dining, bar, accent and office chairs in a variety of up to the minute designs and fabrics. As for HUMZ, it positions itself as the ideal partner for retailers aiming to remain ahead of the curve. With thousands of SKUs, ready-to-deliver inventory, and an ever-growing collection of trendy designs, HUMZ offers much more than just furniture. Bluebone is showcasing its new Norfolk Pine, comprising a refectory style dining table and a generous 150cm round pedestal table. A farmhouse style console and stunning oversize sideboards complete the collection. As for At The Helm Furniture, it will be unveiling its latest cabinetry collections, new Signature Heritage, Modern Explorer and Wanderlust models, and officially launching its new lighting range. On the topic of lighting, Euro Lamps is showcasing a range of floor and table lamps, aimed at furniture stores.

Loren Williams is pioneering new approaches to crafting mattresses that effortlessly combine luxury with sustainability and is introducing its latest collections, the Ocean Collection and Olivia Collection. Shire Beds has established itself firmly as The Brand Behind Your Brand in under a year aided by the huge sales of The Original Capri and Ravello specifications and it continues to innovate and expand its ranges. Purecare will be returning to the show after a successful debut year in the UK, while Vogue Beds will be showcasing its new Climate

Naples by Windsor Bed Frames
Norfolk Pine by Bluebone
Hoxton by Indus Valley
Dixie by La-Z-Boy
Furnico Lagos by Wiemann
Hooker Furnishings
Sutton by HUMZ

Collection and Staingard will display its product offering alongside its new partnerships. SleepSoul is excited to announce the upcoming launch of its new range of mattresses, which are designed for ultimate comfort and support.

As for Windsor Bed Frames, the business is set to showcase its solid pine and oak bed frames during the show, while Reinforced Beds – another new name to the event – are using JFS to officially launch its wholesale operation. Wiemann is set to unveil new ranges and exciting updates, with some of the new ranges falling into its well respected and soughtafter premium VIP category. Meanwhile, get ready to welcome the Casera Bedroom range from Willis & Gambier, which is inspired from the Mediterranean coastline. As for Birlea, the brand will be showcasing its Axel Fluted Bedroom Range, a perfect blend of modern sophistication and timeless elegance.

Other services on show include Vetigraph, showcasing its software and technology to drive efficiency and quality in manufacturing processes, while RetailSystem, an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution, return with its best-in-class software. Furniture repair and insurance specialist Emmiera are also exhibiting too following its recent partnership announcement with Newline Group.

Over the show’s four days, there will also be a host of events where visitors and exhibitors can connect, including the return of The Furniture Awards, which takes place Sunday evening. Also on Sunday, The Upholders Awards presentation takes place, while on Tuesday, the Women in Furniture Network will host their ‘Celebrating Success’ event. Panel experts include Sarah Bianchi, Owner at Arighi Bianchi, Gisela Lancaster, from Sofology, Katy Hawes, Founder of Grace & Favour and Victoria Darnell, from Hooker Furnishings. Other key features of JFS include a VIP Lounge and there’s also the Young Furniture Makers Showcase, displaying the next generation of design talent. If you haven’t yet, register now for JFS 2025. Enjoy the show!

Volos by Avriio
Henley by West Midlands Upholstery
Ocean by Loren Williams
Shankar
Victoria by Sofa Factory
Tunstall by Reinforced Beds
Lotus by Sofa Source
Roma by Sherborne
QUINN SOFA BED by Kyoto

Celebrity continues innovation journey

The Southwell range is a perfect example of how we are addressing the growing demand for enhanced comfort, combining modern design with functional innovation.

Following another successful year, Celebrity is proud to continue its journey of development and innovation within the furniture industry.

“As a market leader, our goal is to consistently provide excellent service and exceptional value, without compromising on quality,” says Wayne Hollis, Managing Director at Celebrity Motion Furniture. “Our commitment to quality and innovation remains at the forefront of everything we do, ensuring that we not only meet but exceed expectations.

“As we move into the new year, we are thrilled to announce that we will once again be exhibiting at the January Furniture Show. This event provides a fantastic opportunity to showcase our latest ranges and innovations, and we are particularly excited about the introduction of our new Southwell range.”

Alongside the launch of the Southwell, Celebrity is also excited to introduce a fresh selection of modern, stylish fabrics. “The Southwell is a modern and contemporary addition to our extensive chair collection, designed to offer both style and comfort,” Madeleine Hollis, Marketing Manager, said. “This range will be available with the option to include our adjustable headrest and lumbar support in all chair sizes and recliner sofas.”

Responding to valuable feedback from its retailers, Celebrity has made its headrest and lumbar features more widely available across all chair sizes, providing even greater comfort and flexibility in its recliners.

Madeleine added: “These enhancements are designed to not only enhance the user experience but also drive stronger sales by offering more customisable options. We understand that our retailers are constantly seeking to provide their customers with added value and variety, which is why we have concentrated on expanding the features across our range. The Southwell range is a perfect example of how we are addressing the growing demand for enhanced comfort, combining modern design with functional innovation.”

Furthermore, Celebrity is also excited to announce the expansion of its popular Farndon range. Following its successful launch in August 2023, the business is now extending the Farndon into leather options and powered sofa recliners. “This expansion will provide even more variety and choice for our retailers and customers, ensuring that

the Farndon continues to be a key part of our product offering,” Madeleine said.

“We look forward to welcoming you to the January Furniture Show, where you can explore our latest ranges. You can find us in Hall 5, Stand D-40. See you there!”

REBRAND FOR A BIG DEBUT BIG

West Midlands-based family run furniture manufacturer, Sofa Connections, is ready for their debut January Furniture Show.

There’s no better way to kick off a New Year with a new look. As the headline states, Sofa Connections has now unveiled its new branding with a sleek, modern logo alongside a revamped tagline of ‘Crafted by us, Branded by you’.

The business, which is based in Brierley Hill, just outside Birmingham, and run by husband-and-wife team, Matt and Sarah Oakley, has continued to raise awareness and reinforce its long-serving heritage in the industry over the past year. With over 35 years of history, 2025 will be another period of growth for the company, sporting a refreshed look.

So, why the rebrand and why now?

“We felt our logo was a little unclear and didn’t suit the direction we are heading,” Sarah shared. “We have really simplified the design so it’s clear who we are. Our brand is our name and we wanted to mordernise the design but in a way that stands out.

“However, we don’t want to be the brand that appears on the high street. The retailer needs to have that glory. We want to do what we do best, creating high quality furniture and providing excellent service. With our first time exhibiting at JFS we wanted to go in with a bang and make people stop to see what we’re all about. We feel that we have achieved this with our new identity.

“Our new strapline is ‘Crafted by us, Branded by you’. This encases what we offer as a manufacturer. We are a top end, white label manufacturer. We make the most beautiful and comfortable sofas and we let the retailer brand them however they wish, be it name changes, fabric options and imagery, all with our support.”

During the January Furniture Show (JFS), Sofa Connections, which is also a member of the British Furniture Association (BFA), will present new models such as the Sherwood, which was recently introduced to the market at Long Point back in September - a quilted arm model with luxurious feather back cushions and supportive bolsters.

We

make the most beautiful and comfortable sofas and we let the retailer brand them however they wish.

“Our newest model, yet to be revealed, is the Drayton,” Matt revealed. “It’s a feather back model with a lug cushion and we are really pleased with how it’s turned out. Also to be shown are customer favourites, the Belfry and Blakedown. We also will be launching at the show a Deluxe fabric range to accompany our Standard swatch. This is for the retailers who want an “easy life” with a great quality product and a good choice of fabrics.”

At the show, Matt and Sarah will have all their agents attending to meet everyone, including recently appointed Dave and Debbie Jenkins, Jonathan Huntsman and Colin Boyce. Sarah, who can also be found at the Women in Furniture Networking Event – something she finds “super inspiring”, said that JFS is the perfect platform to kick off a big year for the company.

“2025 is our year to show the market what we have to offer. We will be making new connections, growing our business and doing what we do best - creating high quality furniture. We can’t wait to welcome visitors to our stand in Hall 1 Stand F10.”

SUS TAI NA BLE

FURNITURE FOR EVERY HOME FEATURES

Indus Valley is a UK-based wholesale furniture supplier that places sustainability at the heart of its operations. Since 1998, the company has specialised in ceramic, solid wood, and reclaimed furniture, earning a reputation for delivering high-quality, eco-conscious pieces that complement any home. With over 25 years of expertise in wholesale, manufacturing, sourcing, and design, Indus Valley has become a trusted partner to retailers across the UK.

A COMMITMENT TO SUSTAINABILITY

Indus Valley’s dedication to sustainability starts with responsible sourcing. The company partners exclusively with factories that are EUTR or FSC-certified, ensuring that all timber used in its products comes from legal, sustainable, and well-managed sources. By incorporating reclaimed materials, Indus Valley reduces its environmental impact while creating furniture that is both durable and aesthetically appealing.

UNCOMPROMISING QUALITY CONTROL

The company’s commitment to quality is evident at every stage of its supply chain. Full-time quality control staff are stationed at partner factories to oversee production, and every piece undergoes thorough inspections both during manufacturing and upon arrival at Indus Valley’s Nottingham warehouse. This rigorous process ensures that all products meet the company’s high standards for sustainability, craftsmanship, and longevity—furniture built to last and designed for a sustainable future.

SHOWCASING INNOVATION AND SUSTAINABILITY

Indus Valley will debut its latest collections at the upcoming January Furniture Show, where the company will spotlight its focus on sustainability and innovation. Visitors will have the opportunity to explore new designs, including exclusive collections that reflect the latest trends in the furniture industry. These products exemplify Indus Valley’s commitment to combining timeless craftsmanship with environmental responsibility, making them the perfect choice for today’s eco-conscious market.

A VISION FOR THE FUTURE

Indus Valley continues to demonstrate that sustainable furniture is not only achievable but essential for the future. Through its global sourcing network, rigorous quality control, and commitment to ethical practices, the company remains a reliable partner for retailers seeking stylish, sustainable furniture. Attendees at the January Furniture Show are invited to experience firsthand how Indus Valley’s innovative designs and dedication to sustainability are shaping the future of the furniture industry.

Find Indus Valley in Hall 4 Stand B30.

People and products key at Sherborne

Gary Broom, Sales, Marketing & Design Director at Sherborne Upholstery, talks about new launches at the January Furniture Show and how investments in people are pushing the business forward.

Upholstered furniture manufacturer Sherborne Upholstery has reaffirmed its commitment to people and products as the business looks ahead to 2025 after what has been a challenging year for the industry as a whole.

“It’s been a challenging year for the furniture trade in 2024,” Gary says. “The cost-of-living crisis has gripped the nation but we have refreshed some products and released some cost initiatives to help our retailers through these times, which has helped us to keep looking forwards with optimism.”

One such challenge that continues to be a persistent theme across the furniture trade is the skills shortage. Sherborne has been proactive on this front, investing in both machinery and

personnel over the last few years.

“There is still a lack of skills that are needed in the furniture trade,” continues Gary. “We have been training in-house for a while now to ensure we have we have the right skill sets moving forward. “The need to multi-skill is paramount which benefits the company but ensures progress in people’s abilities and secures their futures.

“We have invested heavily in machinery in the past few years to keep us up to date with efficiencies and technology. More recently, people are our biggest investment, ensuring a younger, dynamic group are pushing through to enhance the future at Sherborne Upholstery.”

Std. Roma Recliner 3 Seater Reclining Settee
People are our biggest investment, ensuring a younger, dynamic group are pushing through to enhance the future at Sherborne Upholstery.

The Bradford-based company, which was crowned ‘Best Supplier for Customer Service’ in the Big Furniture Awards 2024, as voted by the industry, has been family run business for 95 years, working independently and funding itself through good and tough times.

Well-known and respected in the furniture industry, and renowned for comfort and quality at an affordable price, Sherborne aims to be the company retailers think of first when they are looking for a partner to work with to help their business flourish.

For 2025, and launching at the January Furniture Show (JFS), Sherborne has a number of new products to display, as well as a new fabric too. Encouraging visitors to find out exactly what

that means, Gary said: “For us, JFS is the biggest event of the year and sets our year off on a strong footing by being able to see so many of our customers in one space.

“We have a great new launch for January that we are really excited about and I’m sure our customers will be too. This will be a winner without doubt and a new fabric launch to bring that little bit of something extra.”

Find Sherborne Upholstery in Hall 5 on Stand D10 during JFS. “I invite all our customers and new customers we haven’t met yet to come along to Hall 5 and visit our stand,” Gary adds. “You can’t miss us and we will be more than happy to see you.”

www.sherborneupholstery.co.uk

Std. Beaumont Riser Recliner
Std. Harrow Fixed Chair + 2-seater Reclining Settee

Growing together

Sham Alaq, Commercial Director at Sofa Factory – part of the Bentinck furniture group, invites retail partners to visit their stand during the January Furniture Show (JFS).

For Sofa Factory, the past 12-months has delivered another year of growth, driven by key investments in people, product and innovation.

Gateshead-based Sofa Factory, which operates from its 140,000sqft production facility, has been busy in recent months developing new product lines and fabrics to its already popular, and growing, collections.

“Sofa Factory would like to extend a warm welcome to all our existing and new retail partners to visit us at the JFS 25,” Sham said.

“On our stand during JFS you will all see many new designs in sofas, corner groups and sofa beds. We have invested in not only new ranges but also new fabrics to add to our very successful current portfolio.

“In addition to all the exciting new product lines we are also strengthening our relationship with our retail partners, with new promotions and additional support to thank our retail partners and help make 2025 a bigger and better year again and continue the growth together.

“Thank you to all our retail outlets for your continued support and we look forward to presenting our latest collections at the JFS 25. Please call in on our stand in Hall 5 Stand C36.”

We have invested in not only new ranges but also new fabrics to add to our very successful current portfolio.

Dorchester
Ariya
Ivy
Victoria

30 YEARS OF SUCCESS

Nick

Cancea, Managing Director at Kyoto Futons Ltd, shares an insight into the business as the company celebrates its 30th anniversary year.

“Continual innovation and process improvements” are the key foundation blocks behind Kyoto’s ongoing success and growth over the past three decades. This year marks the company’s 30th anniversary, where the brand will officially kick off celebrations at the January Furniture Show (JFS).

“We’re thrilled to be celebrating 30 years at the January Furniture Show at the NEC in Birmingham, from the 19th to 22nd January 2025,” says Nick. “It’s the perfect venue to showcase our new designs and connect with our customers. Kyoto Limited was established in January 1995, and since then, the company has gone from strength to strength.”

Rolling back the years, Kyoto – a name inspired by Japan with its logo once encapsulating that theme – started life in a “very small” manufacturing space in Peterborough before quickly relocating to a larger facility. From its inception back in 1995, the company continued to build and outgrew its Peterborough base, expanding to its present site in Deeping St. James.

Nick continued: “It all began as a family retail business when my father introduced futons to the market. I initially didn’t even know what a futon was, but they sold exceptionally well. When the manufacturing supplier went out of business, a friend and I decided to produce them ourselves.

“After a few months, my partner opted out, and I found myself running the manufacturing side. We started by

ATLANTA IN VICTORIA AQUA 2012 KYOTO
QUINN SOFA BED

importing wooden futons from Indonesia, then transitioned to Taiwan, Malaysia, and finally China.

“In 2001, we purchased our current site in Deeping St. James. Two years later, in 2003, we extended the building and automated our futon production. That shift from manual to a conveyorised system was a major milestone for the business, allowing us to increase production capacity significantly.

“Then in 2013, I purchased the business from family and took the opportunity to reinvent it. That was a pivotal moment in Kyoto’s journey. The brand’s evolution has been fascinating. ‘Kyoto’ was actually suggested by a friend, inspired by the old capital of Japan, and it stuck.

We may have started by making futons, but we do so much more now. ”

“In the early days, all our products had Japanese names, and our original exhibition stand featured screen-printed Japanese artwork. Even our logo has evolved over the years — we once had a bonsai tree in it!”

To present times, Nick added that the past year has been both a challenge but a positive period for the business as it looks to move into its next phase of growth, while revealing an industry shift in fabric tastes.

“It’s been both challenging and rewarding. The shipping rates and supply chain issues have kept us on our toes, but we’ve had a positive year overall. During Covid, we experienced an unexpected surge in demand, which was challenging but, in some ways, simpler to navigate than the complexities of the past 12 months.

“We’ve also seen a shift in fabrics and finishes. While velvets aren’t as dominant as they once were, accent pieces are more popular than ever. Buyers are becoming more discerning about style, design, and sustainability.

HARRISON CORNER SOFA BED IN OLIVE
WINNIE RATTAN CHAIR

“At Kyoto, we’re focused on creating products that combine style with functionality, ensuring they have longer life cycles and can be reused or recycled. We work closely with leading furniture retailers, independent stores and interior designers throughout the UK, to create products ranges we can both be proud of.”

Looking ahead, the company plans to expand its operations and product range, as Nick continued: “This year, we’re expanding again! We’ve opened an additional warehouse in Stamford and are planning to move operations back onsite by joining the two locations over the next 18 months. This expansion will increase our capacity and support our plans to introduce additional products and a broader range.”

With a final thought on Kyoto’s ongoing success, as Nick highlighted at the very beginning of the article, growth has been driven by a number of key pillars. “Continual innovation and process improvements have been vital to our growth, but our dedication to product development and excellent customer service truly sets us apart. It’s that commitment that keeps our clients coming back.

“It’s been an incredible journey full of milestones, challenges, and growth –honestly though, I thought I’d be retired by now! However, more recently, it’s been particularly rewarding to see our team grow, positioning us well for the future.

“We’re excited about what lies ahead, starting with welcoming customers new and old to our stand during JFS. Come and celebrate our historic milestone with us in Hall 5 Stand E01.

Our dedication to product development and excellent customer service truly sets us apart.

KYOTO’S KEY MILESTONE MOMENTS

KYOTO RETRO 1998

AT HOME WITH VOGUE BEDS

The Big Furniture Group team recently visited Vogue Beds Barwell factory to find out more about their Climate Collection and just how it’s made.

Arriving at the Vogue Beds factory and showroom, the initial perception is rather deceiving as it seemed to be on the smaller-side. However, once stepping foot in the reception, you’re greeted with a glass window that overlooks how deep the 60,000sq ft factory actually runs. It was here Ebrahim Patel, Director at Vogue Beds, met us too as he guided us through the office space, which has recently undergone a significant refurbishment to the tune of £250,000.

The space was a “tired” part of the facility with Vogue investing in new lighting, electrics and décor to enhance both the customer experience when visiting but also for the staff. It’s a bright, welcoming space that the team are proud of. Other investments include machinery updates on the factory floor,

while the roof has also seen some attention too. Did you know that the factory used to be shoe-making facility with the building itself over 100 years old?

After an in-depth catch-up with Ebrahim on product development, including learning more about the Climate Collection, and future plans, we geared up for the tour itself, guided by Operations Manager Chris. Starting at the loading bay, the whole factory is designed to maximise efficiency and production with a streamlined flow from one area to another. From the initial viewpoint of the main production floor, the factory has a far deeper offering the further explored. You could lose yourself in a labyrinth of areas within the building – some of which still hosting original features from its shoe factory days. It’s quite an impressive maze to navigate!

Keeping close to Chris, we made our way to a massive open warehouse space then onto another warehouse space, and then another. Each storing specific components and materials ready to be picked and packed to move towards the production lines. In fact, up to 250 mattresses are made each day at the factory depending on the model and order as each product is made-to-order.

From here, Chris guided us through more connecting corridors to the showroom where Vogue’s full product offering is on display. It was here Vogue played host to its first ‘At Home Show’ in May last year, which was a big success for the business. This was also where we found the Climate Collection in the flesh, Vogue’s latest product innovation, as Ebrahim explained: “Our journey for the new Climate mattress collection started with the development of the Vegan mattress back in 2022, when we were the first NBF manufacturer to make a Vegan Society certified mattress.

“Over the last two years learning, understanding the market with customer and retail research, we have progressed this mattress to the next level. This moves us beyond just ‘Vegan Friendly’, offering the retailer and consumer the very best of sustainable, recyclable and comfortable mattress choices.”

The Climate Collection features three pocket counts, 1000 Pocket, 1500 Pocket & 2000 Pocket, with all the Pocket springs approved and certified by the Vegan Society ensuring no animal content is used in the manufacturing process. The Climate Collection is designed to be entirely recyclable too, contributing significantly to the reduction of mattresses that end up in landfills.

Furthermore, a standard double mattress from the collection is crafted using around 350 recycled plastic bottles, playing a key role in preventing bottles from polluting oceans each year. “The Climate Mattress collection features 100% viscose fabric which is a plant base cover, which allows it to breathe, the fabric is unique in its construction and easy to recyclable,” Ebrahim said.

“The fillings also consist of recycled plastic, from the spring insulated pad to the specialist fibre fillings offering support and comfort. All the fillings are made from recycled plastics, which brings it in line with circular economy, where materials never become waste and are regenerated.”

Exiting the showroom, we navigated our way back through the warehouses towards the main factory floor and frame making zone. All Vogue’s bedframes are manufactured inhouse with the company offering 28 different fabrics. Chris continued to the tour through spring production and base making, with all components carefully picked ahead of combining together.

Once ready, the product moves through a number of areas with skilled staff working quickly to complete their respective part of the build – all while quality checking and attention to detail is upheld. The factory, which houses almost 60 staff, promotes multi-skilling across each department to further boost efficiency, although the hardest skill to master is hand-stitching, with only a handful of workers applying the technique – it takes months to learn! The staff were busy, working at pace with the factory in full flow. It gave a resounding impression to the dedication the company employs as well as a real personality behind the products.

What’s more, many of the staff have been there for decades, endorsing a good place of work and the values behind Vogue as a company. Even Ebrahim’s youngest – his 20-year-old son, is now involved in the business, while his daughter and firstborn, Bilkis, has worked her way up over the last 10 years to now becoming a director too. It’s the family ethos that hits home and is instilled in every aspect of what Vogue is about.

Upon the conclusion of our tour, Ebrahim reminisced on Vogue’s journey to date, with the company actually starting life as Dreamworld Beds. After a few years of trading under this name, it became apparent that a rebrand was needed due to accidentally using a name that was already taken in the industry. It led to Vogue being born – a brand that encapsulates premium.

Looking ahead, this year marks Vogue’s 35-year anniversary and sees the January Furniture Show (JFS) as an ideal platform to kick off celebrations and display its recent innovations. The Climate Collection will be the show-stopper, which has had big interest since debuting at the NBF Bed Show and Autumn Furniture Show late last year.

“We’ve had such a great response to our Climate mattress, an eco range mattress collection,” Ebrahim said. “We’re now seeing orders come through, which is fantastic, and we are hoping to build on this, offering our customers a true sustainable option during JFS.”

“We realised over the last few years that although the Vegan story was powerful, the end user/consumer message required a better explanation of the benefits of these mattresses. Our Climate Mattress collection provides this message and we’re really excited about our next stage of innovation and growth.”

You can see the Climate Collection for yourself at the January Furniture Show where Vogue Beds are on Stand: 5-C40.

www.climatemattress.co.uk

We’re now seeing orders come through, which is fantastic, and we are hoping to build on this, offering our customers a true sustainable option during JFS.

Shire Beds continues on its growth journey

Shire Beds took an innovative approach and focussed on two aspects: own branding and hand sidestitching, and has transformed the business.

Keeping the retailers’ needs in mind, bed manufacturer Shire Beds developed quality products where the retailer could maintain margin and have a point of difference. Shire Beds offered high quality hand side stitched own branded products at competitive cost price to allow profit maximisation. Becoming the white label Brand Behind the Customer’s Brand leveraged the customer’s own brand reputation.

Shire Beds set out to be the White Label supplier of choice offering high quality products and guaranteeing retailers margins and have achieved a large number of retailer partnerships with significant retailers in a short time scale.

To achieve this with their hand side stitch products, Shire Beds put in a programme of recruitment and training. It went from having one hand side stitcher and producing an average of a dozen mattresses a week to recruiting and upskilling over eighteen hand side stitchers and producing over a hundred hand side stitched mattresses a day.

Shire Beds continues to innovate products at great value prices. The lates Internum and Cool Nytz ranges are the Best in Class.

The Internum has the special feature of hidden tufts and still offers the expected comfort and style. The Internum range comes in pocket spring counts of up to 7000 and offers premium features including hand sidestitching, quality natural fillings and a sumptuous cover. The Internum is making the opulent hidden tuft and hand side stitched mattress accessible to the wider consumer. The Cool Nytz is a traditional pocket mattress, pillow top and box top mattress. The range has a cool feel quilted knitted cover. Both ranges are offered with the own branding option now a hallmark of the Shire Beds offering.

Director Fara Butt said: “We have proven our ability to become

the white label partner for a large number of quality retailers -90 and counting. We have established ourselves firmly as The Brand Behind Your Brand in under a year aided by the huge sales of The Original Capri and Ravello specifications and we continue to innovate and expand our ranges.”

The Capri has been recommended by the award winning retailer Dreamland as their product of the year. Having grown significantly they are now on the shopfloor of a large range of quality high street retailers as well as the major online ones. Retailers are so confident buying their products that they are prepared to put their brand on it. Personalised instore POS that is available with most ranges. The own retailer branding ensures there is exclusivity in the market and allows the retailer the protection that makes products sustainable. Shire Beds is able to personalise most of the POS in house, from brand creation, to digitisation of the imagery to crafting the hand stitched pillow cases, bolsters and footmats Shire Beds offers the complete service for own branding.

Shire Beds offers a short reliable delivery time of 2 weeks or less so the retailer has the confidence in ensuring their customer’s journey from order to usage is speedy. Furthermore, customers can rest assured products comes with an extended guarantee.

Market disruption is less common in the industry. Shire Beds have moved the dial on the traditional hand side stitched market sector and have had the right products at the right time at the right price.

Please contact your local agent or contact Shire Beds on 01924 439898 info@shirebeds.co.uk. See Shire Beds during the January Furniture Show in Hall 5 on Stand G20

www.shirebeds.co.uk

FEATURES

Purecare’s Agent of the Year is…

Award-winning US bedding brand Purecare returns to where it all started as it prepares to build on its UK momentum in 2025. This feature also shines the spotlight on its recently crowned Agent of the Year. Take a bow, Adam Oldham.

will see growth again during 2025 and I cannot wait. Everybody needs Purecare protection!”

Back in January 2024, Purecare entered the UK market with a big splash at the January Furniture Show (JFS). A year on, and back at JFS once again, the brand has grown exponentially, with the last six months in particular, delivering “incredible” results – says Adam Oldham.

Being modest on his recent personal accolade of being named Purecare Agent of the Year 2024 at the company’s recent sales meeting and annual review last month, Adam paid tribute to the whole team, the brand and its customers.

“I’m absolutely delighted with the recognition as Purecare’s Agent of the Year. It’s been such a journey so far and we’re not going to slow down yet,” says Adam, who is an agent for Yorkshire, Lincolnshire and the North East. “We have a great team from the top to the bottom. Everybody gets treated well and we all share the same passion, where that’s selling and training, to packing, delivery, office admin and accounts. It’s a truly united team with the same goal. I love the product, the quality and the team.

“My family have been selling mattress protectors for over 30 years into the trade,” Adam continued. “Purecare is by far the best product in the market and the best protectors we have ever sold. The quality and service are truly outstanding.

“The last six months have been incredible. When speaking with my father recently, we have never seen such growth in an agency and that’s credit to everyone involved in Purecare and every retailer that sells Purecare. I’m extremely confident that we

With further growth in mind, Purecare will be using JFS as another launch pad for new products, including a luxury cooling mattress protector and bed sheets, as well as displaying its hugely popular, and award-winning, OmniGuard Advance Mattress Protector. “In 2024, the brand was recognised for its remarkable innovation in the UK market, with notable accolades such as the prestigious Good Housekeeping Award for our OmniGuard Advance Mattress Protector,” Adam said. “This esteemed recognition highlights the brand’s dedication to quality and innovation, further solidifying its standing as a trusted leader in the sleep solutions industry.

“At JFS this year, we will feature cutting-edge cooling mattress protectors designed to elevate comfort and sleep quality. We will also showcase our new luxury bed sheets, renowned for their perfect blend of softness, durability, and breathability, offering retailers an opportunity to enhance their offerings with premium sleep solutions.”

Also on show, Purecare will display its three advanced cooling pillows, each designed to elevate the sleep experience, that were launched back at the NBF Bed Show in September. The newly launched pillows bring cutting-edge cooling technology to the forefront, raising the bar for sleep comfort.

“The Nano Memory Foam Pillow features Memory Foam Crumb and PureCool thermoregulating fabric, delivering optimal comfort and advanced temperature regulation,” Adam said. “The Groove Contouring Memory Foam Pillow is designed for front sleepers, offering adaptive support with a thinner core and strategic zoning.

“The Wave Pillow integrates dual layers of Gel Memory Foam and Memory Foam, providing targeted pressure relief for side and back sleepers. The cool-tothe-touch surface adds an extra layer of luxury, creating an unparalleled sleep experience.”

Alongside these product innovations, Purecare celebrated outstanding achievements in 2024. Additionally, Purecare made a significant leap by joining the Minerva Buying Group as an approved supplier, further solidifying its position as a trusted partner for retailers. The brand also became the only official mattress protector supplier to the AIS Buying Group, in the Beds Category enhancing its presence and influence in the industry.

“The January Furniture Show 2025 will offer an excellent opportunity for retailers to explore our new and awardwinning products,” adds Adam. “If you are selling the best beds, you need the best mattress protectors. Quality and service is everything, and reputation has never been more important, which is why Purecare is the perfect choice.”

To learn more or to schedule a meeting at the show, contact sales@purecarehome.co.uk

Purecare is by far the best product in the market and the best protectors we have ever sold. The quality and service are truly outstanding. ”
Adam Oldham, Sean Bergman and Nick Oldham

FEATURES WIEMANN COUNTING DOWN TO JFS

Award-winning German bedroom manufacturer Wiemann is set to unveil new ranges and exciting updates at the January Furniture Show.

Simon Hewitt, md of Wiemann’s sole agents for the UK and Ireland, Litmus Furniture, said: “We are looking forward to a bumper JFS with lots of new products across all price points. All our collections are high quality, stylish, contemporary and chic. They are practical and stunning, offering something to suit every size or type of bedroom. Wiemann is a tried, trusted and reliable brand, qualities which are so important in today’s climate and which we value highly.”

Some of the new ranges fall into Wiemann’s well respected and sought-after premium VIP category. These are as the name suggests, the byword in quality for wardrobes.

Kai Schwenke, Wiemann’s export manager, said: “Customers know our high standards across all our products and the new ranges are no exception. We are looking forward to launching them on the UK market at the NEC. The show is promising to be something very special indeed.”

The incoming collections, on show in Hall 4, Stand C26, will complement Wiemann’s existing premium VIP ranges, including best-selling, award winning collections Monaco, Lagos and latest addition, New York. Some build on design features found in these established favourites and some are completely new.

Kai added: “As well as the beautiful new ranges, we have some finishes making their debut which are sure to excite buyers. These include a matt foil for carcass and doors and a glass finish. Choosing different options on doors and carcasses can completely transform the look of a range. Our designers have thought carefully about this to ensure consumers can find the perfect match for their room, whatever its style or shape.

“Look out for updates to our popular, flexible Monaco system, which excels at being a perfect match for any room. Whether it’s a dressing room, master bedroom or loft conversion, Monaco is a perfect fit.”

Many of the new collections have already been launched in Europe with prototypes on display at the MOW show in the late autumn. All were well received and with minor tweaks are now headed to Birmingham.

Simon added: “We have been successfully working with

Wiemann for more than 20 years now and have always been impressed with the company’s dedication to excellent design, quality and value. This is all backed up with our five-star customer support service of which we are immensely proud.

“The January Furniture Show gives us an opportunity to share our passion and pride in our products. We look forward to catching up with friends, new and existing. All are welcome on the Wiemann stand in Hall 4, stand C26. We can’t wait to show you what we have in store for 2025!”

Wiemann also has two permanent showrooms in the UK, at Long Eaton, Nottinghamshire, and in Harlow, Essex. The Long Eaton showroom has just undergone an extensive refit. Appointments are always available at these venues by emailing enquiries@wiemannuk.co.uk

Denver Monaco
Lagos

The Stylish Heavy Duty Solution FEATURES

Nick Forth, Director at Reinforced Beds, talks about the launch of its wholesale operation using the January Furniture Show as the perfect platform.

Supplier of beds, mattresses and furniture for heavy duty use, as well as contract environments, online retailer Reinforced Beds has officially announced the launch of its wholesale division, making its exclusive product offering available to retailers for the very first time.

To coincide with the launch, Reinforced Beds is debuting as an exhibitor at this month’s January Furniture Show (JFS), where the brand hopes to kick off 2025 in style. “We are using JFS as our launch into wholesale, finally making our, currently exclusive product range, available for retailers,” Nick said. “Networking and brand exposure are our primary goals. Initial sign ups to our trade accounts and sales would be brilliant too.”

On show, Reinforced Beds will display its unique range of beds, bunk beds and accessories including its underbed drawers, both metal and wooden, as well as its trundle. “We want to showcase that we offer retailers longer structural guarantees with tried and tested products, built to last,” Nick continued. “We believe our products are very much seen to be believed. We pride ourselves on our very competitive pricing while providing products that have enhanced strength and durability.

“As this is our first event, we want potential customers to be hands on and see our beds in person, highlighting the reinforcement on show. Our Pentney bunk bed is a virtually indestructible bunk manufactured with 2mm thick steel and a welded steel mesh base. It’s most certainly a show-stopper!”

It’s been busy past 12-months for the business with a focus on investing in stock as well as expanding its storage space and its team. “We have been investing greatly in stock and we carry £1m+ worth of stock at all times in preparation for our launch into wholesale,” Nick revealed. “We have hired two new staff members with more roles being created in 2025 in both the office and warehouse to cope with expected demand.

“We have also expanded our storage space this year by around 10,700sqft (from 21,500sqft to over 32,000sqft) of floor space. We purchased our six-acre site last year and currently also refurbishing a building on site to expand our office space too.

We believe our products are very much seen to be believed.”

We’ve also created a social media ‘showcase space’ where we can promote our unique beds.”

It’s social media where the team expects to see big returns from during the year ahead, alongside stock expansion and more staff. “In 2025, we aim to further increase our stock range to satisfy wholesale demand, offering our customers express delivery on all items,” Nick said.

“We anticipate hiring a couple of new staff members to cope with the currently increasing demand. 2025 will also be a big year for social media where we will be dedicating lots more time to content including video walkthroughs of all our products highlighting the unique features aligned with our reinforced beds brand. For now, come and see us during JFS in Hall 5, Stand C60. We can’t wait to see you.”

Caister
Tunstall
Pentney

Reputation Delivers Results

Mohammed Boota, Director at Windsor Bed Frames, talks about what to expect to see on its stand during the January Furniture Show.

West Midlands-based bed frame manufacturer Windsor Bed Frames is set to showcase its solid Pine and Oak bed frames during the January Furniture Show (JFS).

The business, which has been designing and manufacturing high quality bed frames and furniture for over two decades, is introducing new models and finishes, as Mohammed explains: “During JFS, we will be promoting our quality hand made solid Pine and Oak bed frames that we manufacture here in the UK.

“There will be the introduction of our new oiled finishes offering vibrant colour options without the premium of paint costs, while we are also launching new models in our range.”

Mohammed added that the past 12-months has been “challenging” but the business has delivered a positive year, with its reputation being a key driver in its continued success. “2024 was a challenging year for the industry as a whole, but thankfully our name and reputation has helped us trade positively and get through this tough time.

“We are consistently investing in our machinery and skilled staff, and always looking forward with new designs and colour options. We take great pride in having a close relationship with our customer database and sales agents to help achieve this.”

The products produced by Windsor Bed Frames are hand made by its craftsman, as Mohammed continues: “Using the highest quality of raw materials our craftsman ensure that each piece of furniture blends seamlessly into all interiors and provides each room with that extra element of elegance.

“We are very passionate about providing the best for your business, so that you can supply the very finest solid wood furniture, to your customers. This commitment to customer service is what sets us apart in today’s competitive market place.

“We know how important it is for you to get your orders on time, regardless wherever you are in the UK. We have our own fleet of dedicated delivery vehicles to ensure that you receive your orders on time and in perfect condition.”

During JFS, Windsor Bed Frames will be running display promotions on its stand, with Mohammed looking forward to welcoming visitors and potentially expanding its team too. “We are looking to achieve new potential customers and also looking for sales agents in some areas of the UK to help carry us forward,” Mohammed said.

“We are a very proud company and are looking forward to JFS to show our established and new products to our customers, existing and new, and encourage everyone to come see us in Hall 5 - Stand G60.”

We are looking to achieve new potential customers and also looking for sales agents in some areas of the UK to help carry us forward.
Shaker High End
Modena Oak High End Padded
Pisa Oak Low End Alto
Sutton Low End

FEATURES

A Team Effort

David Main, CEO of Shankar, details the team behind the business, new product development and what to expect to see at this month’s January Furniture Show.

THE SHANKAR TEAM

At Shankar, the business has a strong emphasis on developing and maintaining strong customer relationships, with every member of the team wholly customer focused. David Main, CEO, has over 40 years of retail and wholesaling experience and has spearheaded the company’s growth since its inception and continues to lead the field in product design and procurement.

“I co-ordinate the company’s activities from finance through to logistics and, together with a valued team, we’ve grown Shankar into a well-respected leader in its field,” David said.

Other key members of the team include Mark Prior, National Sales Manager, as David continued: “Mark has over 20 years of experience in multi-site retailing and 15 years of furniture wholesaling, which enables him to have a unique insight into the requirements of our retail partners.

“With overall responsibility for the company’s UK Sales, Mark also currently has day to day hands on responsibility for covering the North of the UK assisted in the Northwest by our Sales Agent Sandy Smith.”

Shankar has recently made a double appointment with Anthony Lewer joining as Business Development Manager

South and Sid Hanif, also as Business Development Manager for online. “Anthony is well known and respected within the furniture trade with wide experience ranging from his family’s wholesale business through to well-known brands including Sylvan products, Totem furniture, Corndell, Skovby, Actona and Devonshire,” David continued.

“Anthony has day to day responsibility for Sales in the South of the UK assisted in the Southeast by our sales agent Stuart McDonnell. Meanwhile, Sid joins us with over 12 years of experience in the furniture industry having built a reputation as a trusted professional known for his ability to forge successful relationships and drive revenue growth. Concentrating on developing sales online Sid will continue to grow our business in this area and is assisting with the sourcing of products specifically for our online retailers.”

David was also keen to highlight key members of the office team, with Sharon Colauto Frost, Office Sales Manager, Beckee Owen, Sales Administrator, Tony McGee, IT and Logistics, and Andrew Field, Financial Controller, all playing vital roles within the business. “Sharon liaises with both our sales team and our customers directly to ensure that all orders are dealt with efficiently.

“Beckee also liaises with our sales team and customers directly and has responsibility for customer deliveries and service. Tony ensures that our stocks are replenished as required and produces our high-quality POS and product information, while Andrew liaises with our sales team and customers with regard to payments and credit terms as well as efficiently controlling the company’s accounts.

PRODUCT DEVELOPMENT & PROMOTIONS

Over the years, Shankar has successfully developed its dining chair range to also include bar stools, accent chairs, dining tables and occasional furniture. “At Shankar, we are continually improving our offer with new designs and fabrics introduced throughout this year,” David says.

“Throughout this year we have run a variety of promotions to help launch new ranges and to drive repeat sales, which have been very successful for us.”

JANUARY FURNITURE SHOW

At the January Furniture Show 2025, Shankar is launching a wide range of “exciting new products” including additions to its very successful Monaco and Tokyo ranges, as well as some sensational new chairs including dining, bar, accent and office chairs in a variety of up to the minute designs and fabrics.

David concluded: “We look forward to meeting you on stand B40 in Hall 5 where you will be able to meet our team and look at our unbeatable show offers, new products as well as our new ‘chair gallery’ display which will provide you with a leading way of displaying our products in your store.”

FEATURES The ChatGPT Moment for the Furniture Industry

Presti: AI-Generated Lifestyle

Photos of Furniture in Seconds

Two years ago, ChatGPT sparked an AI boom, but apart from automating emails, the furniture industry remained largely unchanged. Many believed AI would deliver immediate results, but it often requires expertise and lengthy implementation. Presti is the exception: the company empowers furniture manufacturers and retailers of all sizes to create professional staged images in seconds using AI—without the need for specialised skills or complex integrations. This means even smaller companies can stay competitive with industry giants.

The AI is easy to use: users upload a photo of their product and describe, in simple terms, the environment in which the product should appear. Within seconds, Presti generates realistic scene images, saving time and money compared to traditional photography or 3D visualization. Additionally, AI-personalized content promises up to 4x higher conversion rates. Presti also prioritises data security and copyright: customers retain full ownership of the generated images.

Presti’s success stories are now widespread across the furniture industry, with over 100 companies in Europe and the US relying

Many have already come across a Presti-generated photo on a customer website without realising it was AI.

”on the software to create their lifestyle imagery. “I’m confident that many have already come across a Presti-generated photo on a customer website without realising it was AI,” said Hamza Bennis, co-founder of Presti AI.

Ryan Montgomery, Ecommerce Director at Armen Living, praised Presti AI as the best solution for creating lifestyle imagery, noting that his company easily generated over 200 lifestyle images for both print and digital material in just one month. “We look for innovative, straightforward solutions that save our team time and money without compromising quality. Presti’s AI technology enables us to generate realistic, brandcompliant lifestyle images without the need for time-consuming photo shoots. It’s a perfect addition to our digitalisation strategy”

To further cement its position as a leader in the industry, Presti AI recently secured a $3.5 million seed funding round, led by Partech and Y Combinator, known for backing tech giants such as Airbnb and Dropbox. This funding will enable Presti to expand its reach and enhance its technology, including the introduction of new features like fabric and colour customisation within seconds. The team is also exploring the potential of video, a new frontier that promises to further elevate the platform’s capabilities.

Interested companies can contact Co-Founder Hamza Bennis at hello@presti.ai for a custom demo.

SUPPORTING QUALITY SLEEP

As we enter the new year, many people are focusing on improving their health and well-being. One of the most important, yet often overlooked pillars of health, is quality sleep.

Research consistently shows that sleep is vital for immune system support, recovery and overall well-being. Finding the right mattress plays a crucial role in optimising sleep, and as an expert manufacturer in the healthcare industry, GNG leads the way in developing innovative products that support quality sleep.

GNG is a trusted name in the healthcare industry, supplying over 70,000 units to the NHS a year. In 2023, they brought the same medically-proven technology used in their healthcare products to the retail market with the launch of the innovative KomfiMed collection. The KomfiMed collection features medically-proven foam, a castellated foam, designed to reduce pressure points and improve weight distribution across the mattress. Combined with cooling TrueGel and sustainable Ecofoam, the result is a range of advanced mattresses that provide excellent pressure relief, spinal alignment and temperature regulation.

The KomfiMed collection was well received by the trade and was shortlisted as a finalist for Product of the Year at the 2023 NBF Awards. In 2024, the collection was further enhanced with the introduction of a luxurious quilted cover, offering a soft, breathable surface that complements the advanced sleep system.

Building on the success of KomfiMed, GNG launched the GelMed mattress collection in 2024. GelMed takes pressure relief and comfort to the next level by featuring responsive pocket spring technology, along with layers of TrueGel, Ecofoam

and medically-proven foam. The pocket springs provide a supportive sleep surface that conforms to the body’s contours, while the cooling TrueGel helps regulate body temperature for a peaceful night’s sleep. The result is superior comfort, spinal alignment and the reduction of pressure points—key elements for optimising sleep quality.

The KomfiMed and GelMed collections are a testament to GNG’s dedication to creating health-focused, innovative sleep products. With medically-proven technology, superior pressurerelieving comfort, and cooling TrueGel, these collections offer a unique solution for those looking to improve their sleep quality and overall well-being. Both collections are manufactured in the UK at GNG’s facilities in West Yorkshire, where each mattress meets the highest standards of quality and safety, with fast, reliable delivery.

The KomfiMed and GelMed collections are a testament to GNG’s dedication to creating health-focused, innovative sleep products.

For more information on the KomfiMed and GelMed collections or to explore the complete Komfi range, contact GNG at 01924 950 300 or email info@gng-group.co.uk

www.gnggroup.co.uk

Outstanding Adjust-A-Bed

Simon Morris, Marketing Director at Adjust-A-Bed, reflects on a successful year as the business looks forward to further growth in 2025.

Since its inception only four years ago, 2024 was an outstanding year for Adjust-A-Bed, with the business experiencing massive growth in this short time.

Initially Identifying a gap in the market, creating a clear vision of how and where to take the brand, and then successfully implementing that vision is a testament to the highly skilled and experienced management team at Adjust-A-Bed.

“We’re so proud of what the company has achieved in such a short space of time, and to be considered the number one manufacturer of adjustable beds in the UK already is just fantastic – but we have a long way to go yet to reach the ultimate goals we set ourselves,” says Simon.

“The simple philosophy of manufacturing a high-quality product that gives our retailers excellent value for money and quick lead times has been the strength behind our success. With a significant investment in an outstanding new POS, tailor-made wall graphics created for each of our retailers, marketing, and a

social media package already paying dividends, the near future looks even more successful.”

A significant development that now sets Adjust-A-Bed apart from its competitors is the introduction of Adjustable Bed Studios within its retail partner’s stores, which creates the opportunity for them to be seen as experts by the consumer in this vital sector of the bed market. “No longer does the consumer have to go into a store and see maybe one adjustable bed on display, but a clearly defined area that they spend time in ensuring they get the best adjustable bed for their needs, all backed up by the excellent branding of Adjust-A-bed and 5-year guarantee,” adds Simon.

October last year proved a significant period in Adjust-ABeds’ short history, with its members voting them Best British Supplier at the Minerva Group’s Autumn Furniture Show.

“Along with the launch of The Bespoke Collection - the Ultimate in Tailor-Made Bedroom luxury - we offer a new and unique offer for our retail partners that will allow them to create stunning in-store displays and offer their consumers the ultimate in-bed design,” Simon said.

“Everything is in place for Adjust-A-Bed to have a very successful 2025, and we’re sure we’ll have many more new and exciting initiatives throughout next year.”

Everything is in place for Adjust-A-Bed to have a very successful 2025. ”

www.adjust-a-bed.co.uk

NEXT LEVEL Sustainable Comfort

Kevin Slade, Director of Growth at DUXIANA, talks the initial success of its Sustainable Comfort collection since its launch back in August last year.

Last year was a big year for Swedish bed and furniture manufacturer DUXIANA, which included expanding its retail network in a number of key countries as well as new product launches. One such launch was the Sustainable Comfort collection, geared with sustainability at the forefront of the design.

The reaction and demand has far exceeded our expectations. ”

“The replaceable components are there to give you the ability to extend both the life and comfort of the product,” Kevin said. “They are to be seen as almost wear and tear items, like the tires on your car for example, depending on the usage of the bed will depend on when you need to change these components, but on average, we expect somewhere between five and 10 years.

“All of the key features from the previous collection carryover into this new collection, however many of them have been improved and so we believe the features we offer far exceed and anything else available on the market.”

This new collection takes DUXIANA, which now operates in over 80 stores across 35 countries, even further with its sustainable ethos. “We are proud to say that our handcrafted approach and premium materials have long since been the essence and very core of our products, from the slow grown pine from the deep Swedish forests to the finest produced steel wire have been central for achieving our esteemed DUX comfort,” Kevin said.

“Our new Sustainable Comfort collection is currently being rolled out internationally,” Kevin said. “The reason we developed this product was to answer the needs of the public’s desire for more sustainable products, whilst continuing to push our target of always improving our products.

“Since the launch, the reaction and demand has far exceeded our expectations and it is clear that our customer appreciates the effort and quality we have put into our new collection along with the unique ability to extend both the life and comfort of the product by utilising the replaceable components.”

The new collection is its most advanced and customisable DUX bed to date but continues to offer the ability, like no other, to unzip the mattress to see within. This now also allows you to replace three key components to both adjust and maintain the support and comfort. These three components are its ‘Removable Top Pad’, ‘Inner Comfort Layer’ and ‘Customisable Pascal system’ - their unique adjustable support system that allows customisation of the bed to an individuals’ needs in not only weight and height, but in shoulder width, hip density and musculature, which provides an “unrivalled level of both support and comfort”.

“Our new Sustainable Comfort collection is where we take it even further. We have removed all non-essential man-made materials and we have improved the high-quality wool and cotton, together with the natural latex that provides that familiar DUX comfort.

“The last 12 months has been amazing. Aside from this new product launch, we have been successfully expanding our retail presence across markets that include the UK, France, Spain, Italy, Finland and the United States.

“The main focus now will be the continuing growth of our retail presence, but as ever, we are busy behind the scenes in product development and we have a number of noticeable launches ahead. We also have a number of new collaborations and ambassadors to announce, so expect a busy year ahead!”

FEATURES

Alan Williams, Managing Director at The Sleep Haven, reflects on the last year, company investments and future expansion plans.

After a steady start in 2024, independent beds and mattresses retailer The Sleep Haven has delivered growth throughout the past year, all while implementing the key foundations to take it to the next level. “The year has been a tale of two halves,” says Alan.

“The first six months was spent bedding in systems, processes, creating our own white label range, and creating a culture that will stand up against the challenges of a tough trading and economic climate.

“In the second half we have seen some good growth. Sales have improved month-onmonth and we are now meeting our sales forecasts.”

Key to this growth has been its investment in its online presence and software system, alongside its physical store and product offering. “After a slow start we are now seeing the sales growth we expected,” Alan said. “It has taken us longer than anticipated to get established and we have taken the time and effort to ensure our customers have experienced a best-in-class service.

“There is a noticeable difference between large multiple bed retailing and operating as an independent bed retailer. Trading patterns differ, with peak trading periods and Bank Holidays producing large spikes in trade for the multiples, where the independent markets don’t see the same spike although the sales periods remain stronger for longer.

“I have learned so much more about the sector, our customers and our supply chain, the whole experience has reenergised the whole team and created a togetherness and passion for what we are creating.

“Our website and retail system have been our biggest investments outside of our stores. Our website, by WebSystem, is now transactional. Our retail system, by leading software provider RetailSystem, is built specifically for the furniture sector and can scale alongside any business growth.

“We have also invested a lot of time, money and effort working with our supply chain ensuring the product range is fit for purpose. Given 80% of our range is own brand, we stand by our values, quality, and service proposition.”

As Alan says, the team has learned a lot during this period, which includes customer insights and movements. “There is a clear lack of urgency in the marketplace, it’s a buyer’s market and consumers are happy to take time and shop around,” he continued. “Customers are not just looking for the best price, they want quality, value, and choice, and they want this backed up and supported with good service.

“Our ATV’s (average transaction value) have been consistent throughout the year, and our customers are prepared to pay for a better night’s sleep.”

As with any business, challenges often present themselves, especially for new brands looking to solidify its presence. Alan said: “We face challenges every day and overcoming these are just part of our role. The biggest challenge we have had is establishing our brand, no matter what you do this takes time, patience, and a lot of effort.

“Our customer reviews have helped enormously with this; we regularly get new business through recommendations and people visiting us because they have looked at our reviews.”

With the new year now upon us, The Sleep Haven has ambitious plans for scale now all of its foundations are running seamlessly. Alan hinted at potential expansion plans, while also paying tribute to its suppliers for all the support received on its journey so far.

“We have built the foundations and stabilised the business so we can now look to grow. All our systems and process have been rigorously tested and we are confident we can now introduce scale into the business.

“We are looking for standalone and concession store opportunities on retail parks or out of town units, with stores ranging from 3000 to 7500sqft. Ideally, we are looking for locations in Yorkshire and the Northwest although we will assess all locations based on opportunity and profitability.

“I would like to make a special reference to our suppliers and thank them for their commitment and support. We made a conscious decision when we started the business to work closely with a handful of suppliers we could work with and trust, and over the last 12 months we have forged an excellent relationship with them.

“During this time, we have built a credible range of branded and own brand products, across all segments of our targeted market and we are delighted with the results. We look forward to an exciting 2025 for us.”

We are looking for locations in Yorkshire and the Northwest although we will assess all locations based on opportunity and profitability. ”

THE SLEEP HAVEN

The Sleep Haven is a newcomer to the bed retail market, and although only established in June 2023 it has a wealth of knowledge and expertise. Two former retail colleagues, Alan Williams and John Whitehead formed the business. Both who have a proven record in the bedding and retail sector, and both have worked for one of the biggest national bed retailers in the UK. The Sleep Haven currently has two stores, one at Junction 32 The Yorkshire Outlet Village in Castleford, and the other on the Riverside Retail Park in Warrington.

www.thesleephaven.co.uk

TheBED Expert

Beds

and guest Bed

talks about changing colours,

bed sizes

and natural product fillings.

GOODBYE 2024

Well, that’s another year done and dusted, was it good, or indifferent for you? It was pretty good for us at Linthorpe Beds. As ever, the retail bed market remains like the British weather, unpredictable! But we thrive on that and quickly move with trends as and when the customer demands.

DESIGN AND CUSTOMER PREFERENCES

At the beginning of the year there was still the “sea of grey” upholstered bases, headboards and bed-frames but by the end of the year subtle changes are at last on the horizon going towards the warmer neutrals of beige, caramels and creams. My research has led me to believe this will become more and more apparent right through 2025 and accent colours being more earthy tones of greens, tans and terracotta.

The retail bed market remains like the British weather, unpredictable! ”

The mattress side of the business is still varied from customer to customer however more and more customers now ask more questions about sustainability and where the “internal fillings come from. Does size matter? Oh yes, apparently it does, the customer is wanting larger beds as we are finding that 5’ is now the most popular size people are wanting for their master bedroom and those who can take a bigger bed have no hesitation on going for 6’ sizes.

Plant base products and the natural sourced fillings are both in high demand but don’t let us forget the foam products that the customer still loves, so all I can say it’s a very mixed bag. In 2025, for our bricks and mortar stores we will continue to gradually bring in the new of colours and models as and when the suppliers have their full colour swatch and fillings available – it had been slower than normal due to supplier issues with the new colours.

For our online offering this is an easier job as we don’t have to sell off the old merchandise which is quite challenging to say the least.

2025

We at Linthorpe Beds have had our best year ever, led by our new Managing Director Cherelle Curtis, who is definitely bringing in a fresh new feel to the company. We have just finished giving our flagship store at Portrack Lane, Stockton, a new roof and a general face lift throughout giving the store an even better and modern look. During 2025 we will be looking to complete the same at our other two branches at Bishop Auckand and Darlington.

2024 brought us a new government with some very challenging changes to the payroll for 2025, which will affect everyone in retail and warehousing. The changes in IHT, will this lead to the silver pound being spent or saved? Some are saying they are going to spend, spend, spend as their estate is over the threshold while others are saying they are just going to ride the storm. Like I said at the beginning, like the British weather, unpredictable!

New Year Everyone!

The Power of Partnerships

British bed manufacturer Hypnos opens up the factory doors as Big Furniture Group explores just how the Royal Warrant holder produces its mattresses.

When venturing outside Norfolk’s predominately flat terrain, most places come with picturesque views. Arriving at the Princes Risborough-based headquarters of bed and mattress maker Hypnos, such views did not disappoint. The absence of rain also helped too!

From the off, the Hypnos showroom was thoughtfully laid out with a nice touch on their rich 120-year history, displayed as soon as you set foot through the door (alongside all of their award wins too). There was even a ‘living wall’ – further endorsing their green credentials.

After a catch up with CEO James Keen over a coffee, this editor was fuelled and raring to explore the facility, a location where Hypnos has been for over 15 years – and one that was formerly a print house.

Leading the tour, a trio of Hypnos’ finest included David Baldry, Group Managing Director, Amanda Castle, Head of Retail Marketing, and Ashley Garside, Head of Operations. It must be said that Ashley’s enthusiasm, commitment and drive to keep improving the factory is second to none and he provided one of the most enjoyable and informative visits yet.

Beginning at the start and also the end, the yard captures the entire process from goods in to goods out in one big circle where they get five to eight deliveries per day, which are unloaded in the ‘Shed’ area and divided into correct storage sections. Also, in the yard was one of Hypnos’ latest investments, its new electric truck – and yes, the opportunity to climb aboard was certainly taken!

Hypnos recently appointed a new transport and logistics partner, DFDS, so customers can continue to benefit from a dedicated fleet with the additions of trackable, sustainable, state-of-the-art delivery systems. The partnership includes a new latest generation Volvo EV and charging points on site, an investment of £750,000. The truck, as displayed at the September Bed Show, is impressive to say the least. It even features cameras to replace traditional wing mirrors that help save 8% on fuel consumption. Hypnos plans to incorporate more Volvo EV trucks to its fleet, with another to join in April 2025, while aiming to reach five to seven by the year end.

It’s fair to say David absolutely loved showing off the truck and all its gadgets. It’s even kitted out with a Hypnos Comfort Mattress in the cabin. It was also while inside the truck, David said: “Key partnerships help the business go further and much quicker.” It was a sentiment that would echo the tour as forging reliable partnerships has allowed the business to do what it does best, make beds.

James Keen, CEO, and David Baldry, Group Managing Director

Furthermore, David revealed that all other trucks within its fleet have changed to sustainable fuel types including renewable bio diesel (HVO) following a successful trial. In keeping on the topic of investments, back in July 2024, Hypnos went live on a new ERP system as part of a £1.5m infrastructure investment, that amongst many benefits enables even deeper traceability for its Red Tractor and RWS wool projects, where 100% British wool is traceable right back to assured farms. David fondly refers to visiting Mary, one of the 21 British RWS certified farms Hypnos supports via Woolkeepers. It’s been an ongoing commitment for the business since 2019 that’s clearly here to stay.

At this point of the tour, we found ourselves in the ‘picking zone’ where the start of a mattress build really takes place. Components are picked and arranged in exactly the right order and layered as such to maximise efficiency as the product moves through the factory. Hypnos only makes products to order too and prides itself on its talented staff, who are all multi-skilled and trained inhouse. In fact, some staff are multi-generations with some workers racking up service spanning over 40 years. There are 160 hands on staff across the factory, while Hypnos currently employs 289 people in total. When walking through each stage, from the offices, logistics, warehousing and of course the factory floor itself, staff were all happy, excited and proud to show off their skillsets. It really has that ‘good feeling’ about the place.

Moving through various areas, watching the staff busy on the production line – Hypnos makes around 390 to 460 units per day, Ashley regularly enforced that attention to detail is everything with staff well drilled at constantly checking at each stage of production. The culture of pride is strong, with any faults not deemed as being negative, but more praised to make sure each product that leaves is of the highest standard.

Key partnerships help the business go further and much quicker. ”

We made a stop at the side stitching area where, using a giant needle, we watched the professionals at work. It can take around 45 to 90 mins to side stitch a mattress, depending on what model, and it takes trainees around eight weeks to learn the job.

Ashley then introduced us to Danny on taping. Now this is something to see. Arguably the highest and hardest skill to master in the factory – it actually takes 20 weeks to learn and some even don’t carry on with it – taping requires fast fingers, a strong knee and super eyesight to whizz around the edges of a mattress. Watching Danny, who has been with the company almost five years, it was like second nature to him. Controlled with the knee to allow for hands to seamlessly stitch through, it looks like a very tricky task and extremely difficult to do at speed. Hat’s off to him!

Moving on brought us to the tuft machine, which presses a mattress ready for tufting. Using another giant needle, stabbing through the layers of a mattress is tough work, where of course the Hypnos staff made it look easy. Tufting ranges from five rows to seven or nine depending on the model. That’s a lot of manual punching!

As we continued through, Ashley explained that there are two bags for packaging for added product protection and delivery cleanliness, while the framing section, which leads onto the upholstery and drawer carcasses, is also where testing for drawers takes place. This can take between 20 to 30 minutes to conduct a complete check, while around 260 divans are also produced in this zone. Back to investments, Hypnos has installed a new slitting machine for ticks on mattresses. We met John, who slits them all! Implemented back in July 2024, this has saved “enormous amounts of time and wastage”, says Ashley and is a far cry from the traditional slit machine that relied on hand operation and often tore tick ends.

Ashley added that there is a consistent drive on investing in multi-skilling staff, while future investments in the pipeline include replacing some of the tape edge machines to newer models as well as other improvements across the factory. “Ideas come from the shop floor to help boost efficiency and we keep tools up to date and improve practices further,” Ashley added.

Over the past year, the facility has been creative to incorporate its contract side and other parts of the business that moved across following the end of its lease at Castle Donnington. The final part of the move completed back in September and the focus to streamline all operations from one self-owned facility the “one home of Hypnos” has been remarkable. An achievement David and all of the team at Hypnos are proud of, yet not standing still as Ash is always looking to identify the next improvement.

In fact, on the contract side, Ashley has been busy implementing an infrastructure away from the main factory lines to keep capacity where it needs to be and support the sometimes large demands of this side of the business. On average, this facility alone can produce 325 pieces a day at full operation on a single shift. Other investments throughout include special brighter lighting across the factory floor to help with quality especially on fabrics, the constant focus on detail and quality has reached the floor itself with a refresh in paint to demark flow and areas.

Mark Cort has been appointed as Commercial Director for Hypnos, completing the senior leadership team as the bedmaker looks ahead to continued sustainable growth. Mark will use his experience in the industry to build on its legacy and continue growth in sales of Hypnos beds and mattresses within the retail and hospitality sectors. As with all new employees, staff are encouraged to complete a factory introduction where they can experience elements of the factory and get fully invested in the company and production values - a nice touch that helps build comradery across all aspects of the business.

With 2024 being its 120th legacy year, and 95th as a Royal Warrant Holder, Hypnos moves in 2025 full of optimism at building further growth through establishing partnerships and relying on its bed-making principles. Following a successful Bed Show in September, which included the launches of two new adjustable mattresses, its range of pillow tops, now in two tensions, and fabric collaborations with leading British design houses, as well as a new approach to its Project Zero and the launch of ‘My First Hypnos’ – a partnership with children’s poverty charity Barnardo’s, the business has a solid platform to continue to grow.

Although remaining tight-lipped for now on future partnerships, David echoed the earlier sentiment that “key partnerships are the way forward to grow the business further, and faster”. With the continued investment and infrastructure behind the company firmly in place, the future for Hypnos looks extremely encouraging.

For now, Hypnos can reflect on what has been a massive milestone year for the business and has welcomed this editor back for some hands-on training. So, watch this space, the next Hypnos mattress you see may well have been made (in part) by BFG.

MILESTONE MOMENTS

1904 – Hypnos established

1929 – First Royal Warrant from King George V

1965 – Peter Keen, fourth generation, joins family business

1997 – James Keen, fifth generation, joins family business

2009 – Hypnos moves to current home of Hypnos in Princes Risborough

2011 – Hypnos first Bed manufacturer to become Carbon Neutral

2017 – Queens Award for Enterprise in International Trade

2019 – Hypnos partners the Eden Project and introduces traceable wool via Woolkeepers and Red Tractor assured farms

2020 - Queens Award for Enterprise in Sustainable Development

2022 – Designs first Organic collection –approved by the Soil Association

2023 – Launches first Eden Project Collection with new and unique plant fibres and introduces a global standard for British wool with the Responsible Wool Standard

2024 – 120th year, introduces transport with integrity, with 2 electric vehicles and transfers from diesel to HVO. Launched partnership with Barnardos childrens charity. Invests in British design partnerships. Peter Keens 80th year.

2025 – British Collective, more investment in British farms and wool, continued development of 2030 transport strategy, working with our retail partners.

www.hypnosbeds.com/uk

FEATURES

STAINGARD

Recent developments have seen Staingard create an independent structure that will leverage its expertise in the furniture market and its strong links to the Insurance market to continue developing its position as the UK’s No 1 provider of Furniture Care Products and Insurance Plans.

“New system, administrative developments and strategic alliances with well-established partners ensure that we will continue to offer an unrivalled range of products with commercially attractive terms and flexibility,” Staingard said. All backed up by our great team of account managers and trainers.”

Regulatory compliance has presented challenges in recent times but Staingard has stayed ahead of the curve in ensuring that all of its insurance products and furniture care plans meet stringent FCA guidelines whilst delivering fair value to customers and commercial viability to its retail partners.

Staingard Care Plans offer outstanding consumer value and coverage for all furniture items including Leather and Fabric Upholstery, Cabinet and Bedroom Furniture, Beds and Mattresses and Carpets. Coverage extends manufacturers structural warranties associated with cover for accidental damage and staining.

All Staingard Care Plans are complimented and supported by the markets most extensive range of Care Products and Kits. These products are supplied by Staingards own state of the art manufacturing business, WeFill Limited, from its facility in Cheshire.

Staingards extensive offering is supported in the Bed sector by the multi award winning Mattressgard brand. Once again, Staingard stays

ahead of the game with the best range of mattress protectors to fit any size bed and featuring a diverse range fabrics and construction with eye catching point of sale and packaging.

Floorgard completes the extensive Staingard offering with the supply of its range of floor protection products. Ranging from felt pads to self-adhesive and screw on PTFE glides and its unique glide cup for motion furniture.

Established by Paul Aiston in 2006, Staingard remains an independent family run business adhering to its core principles of delivering great products and great service by great people. Today, it is proud to partner with some of the UK’s most prominent and respected retailers who value its comprehensive product and service offering.

“We would like to thank all our customers for their continued support and we look forward to seeing both existing and new customers at the January Furniture Show,” Paul said.

“All our products will be on display at the January Furniture Show, displaying updated and improved packaging and display solutions. We can also offer bespoke packaging with our retailer’s name and branding.”

LEADERS IN FURNITURE TRAINING

continues the conversation on apprenticeships, asking: How can tailored training impact the value of an apprenticeship?

Apprenticeships have had a mixed reception over the last few years. With apprenticeship starts reduced by 40% since the start of the levy in 2017, shortened courses appearing to cheapen the standard, and the economic landscape impacting labour spending – none of this seems particularly enamouring for an employer to invest in an apprentice or training provider to which they must give their precious time and money.

Which is why WEBS Training, as a specialised training provider, aim to do it differently.

Starting as a collaboration between four local furniture manufacturers back in 1968, WEBS’ values have always been to provide training that reflects the needs of the employer. Even now as a national training provider, we still believe that tailored training is the way to give the most value to an apprenticeship – to both employer and apprentice.

If each company is different, then how can the training be the same?

We want to create an experience for both the employer and apprentice that is different to college, where colleges deliver cookie-cutter sessions and can restrict access to practical training. Apprentices trained with WEBS are encouraged to push themselves in their development –producing award winning projects and creating work which directly contributes to their business through projects to design new and redevelop existing furniture with more sustainable practices.

Our specialism in furniture and interiors allows us to create schemes of work that are practical, industry based, and useful to the companies in which the apprentice works.

We achieve this by looking at the requirements of each module (or duty, as it is referred to in some courses), and working out how to make it relevant to the company they work for. We could just train to the baseline requirements of the course, but for WEBS it is about how we can reach beyond that and aspire for a better level of training.

If we are training materials, what are the materials that your business uses? We engage the apprentice to learn more about where they work, different departmental roles in selecting and purchasing materials, and their industry – why has the business chosen these materials? This is just one example of a topic within the apprenticeship and how we can tailor it.

We are also able to train on the models of the business they are working for. We have previously been given frames and specifications for companies’ more complex sofa models to train the more advanced skills the apprentices specifically needed for their job role. In some cases, we also complete training in-company.

We can do this because we are not a college. As we are an independent not-for-profit training provider, the quality of the training and the relationships we build with the companies we work with can always be our priority. The close relationships between WEBS and the employers, and our training officers and supervisors, allow open communication, meaning that throughout the course the training can always be relevant.

We are guided by you.

Tell us the skills and techniques you want us to train. Tell us if you have complex fabrics where patternmatching is a skill that needs to be focussed on. Tell us if you work with specific joints which you will need the apprentice to learn, or if you install certain types or styles of furniture.

Is there unused skill in your labouring teams that could be nurtured? Do you have a need for cross-departmental training, adding flexibility to your team and providing a workplace of professional development?

We want to support your company in the progression of your workforce, so you have the best team possible for the next generation of your business.

However, we need employers to engage with the idea of having an apprentice.

Securing the next generation of your business is not something that can be left until last minute, especially in companies with long standing staff and decades of experience.

If a significant part of your business is set to retire at a similar time, how long would it take to train a replacement to the same level of skill? Even with training, how much experience would be needed to be a suitable replacement for your most seasoned of furniture makers?

Yes, a basic apprenticeship may not be a benefit to your business – but we do not deliver basic apprenticeships. We deliver bespoke, award winning, caring, and specialised apprenticeships.

So let us know how we can help your business… and you will really see the difference that tailored training can make.

Securing the next generation of your business is not something that can be left until last minute, especially in companies with long standing staff and decades of experience.

INNOVATION, QUALITY, AND CUSTOMER SATISFACTION FEATURES

As Ireland’s leading upholstery wholesaler, Image Furnishings continues to set the standard with class-leading designs, exceptional value, and unbeatable customer service.

A LEGACY OF EXCELLENCE

Founded by Mark and David Gannon, Image Furnishings has been serving Ireland’s retailers for over 20 years. With a 100,000sqft warehousing facility in Roscommon, its operations are streamlined to deliver top-quality products with efficiency and reliability. “Our highly experienced operations team ensures that we can consistently deliver to over 250 outlets across Ireland every two weeks, maintaining the trust and satisfaction of our customers nationwide,” the company said.

COMPREHENSIVE PRODUCT RANGE

Image Furnishings offer a diverse range of furniture to suit every style and need. “Our latest collection features over 20 motion sofa models, crafted with the most durable, on-trend fabrics. These are complemented by an extensive selection of static sofas, sofabeds, occasional chairs, and beanbags. If you need to sit in style and comfort, we have a piece to suit every space.

“Our in-house design team, based in Roscommon, carefully curates each piece to meet the highest standards of both style and quality. All our products are fully compliant with local regulations, ensuring peace of mind for both retailers and end customers.”

We pride ourselves on offering the highest levels of satisfaction, thanks to our vast stockholding and fast, reliable national delivery service that ensures our customers always get what they need, when they need it.

CUTTING-EDGE TECHNOLOGY IN UPHOLSTERY

This year, Image Furnishings are excited to introduce an extended range of techsavvy sofas, designed to meet the needs of modern living. These innovative sofas feature wireless phone charging, Bluetooth connectivity, cup holders, and USB/USC charging ports, with both manual and power recliner options. “We’ve also expanded our selection of corner group sofas, which are available with or without tech features and come in both manual and power motion options, giving you more choices than ever before,” the company added.

DURABILITY MEETS STYLE

“At Image Furnishings, we are committed to using only the most durable and on-trend fabrics, which feature easy-care properties and come in a variety of colours to suit any home décor. Whether you’re updating a modern living room or creating a more traditional space, we have fabrics that are not only stylish but built to last.”

JOIN US AT JFS

Image Furnishings look forward to welcoming visitors to the January Furniture Show (JFS) at Hall 4, Stand C24, where your local representative will guide you through its full range of products. “You’ll also receive the latest pricing information and lead time availability, ensuring you’re always up to date on what’s new in the world of upholstery.

“At Image Furnishings, we continue to lead the way in quality, service, and innovation, delivering products that your customers will love.”

Arga Sofa Bed
Nora Chaise

FEATURES

Destination Furniture

Furniture imports during October 2024 increased on the same month last year while exports from the UK declined.

TOP THREE’S

A look at some notable data within the upholstery, mattresses, cabinet and carpets sub-categories.

Upholstery Imports Year-on-Year

Country

According to the latest UK trade data, analysed by Big Furniture Group, total imports of furniture into Britain valued £760.7m in October 2024, up 5.9% from £717.7m against the same month the previous year.

Imports from the EU registered a decline of 1% to £362.8m from £366.8m. Imports from Italy were down 5% to £72.8m, while Polish imports rose 2.8% to £69m. Imports from Germany were up 6.4% to £60.6m.

As for outside the EU, total imports rose 13.3% to a value of £397.8m from £350.9m. Chinese imports were up 15.8% to £275m, while Vietnam rose by 31% to £20.3m. Imports from the USA decreased 15% to £20m, while Turkish imports rose 8.2% to £13.5m.

Moving to exports, the total value of UK furniture leaving the country fell 4.2% to £199.8m from £208.7m year-on-year. In Europe, exports fell 2.4% to £99.7m from £102.1m. Exports to France increased 1.4% to £33.5m, while German exports decreased 4% to £13.9m. Irish exports were down 8% to £22.1m, while exports to Spain jumped 90% to £3.7m.

Outside the EU saw exports decrease 5.9% to £100.1m from £106.5m. Exports to China were down 55% to £2.9m, while Australia declined 70% to £2m. Exports to the UAE rose 20% to £8.8m, while the USA increased 4.5% to £50.7m.

Get the free data

For the monthly data and all other annual changes across four main sectors of the market – including upholstery, mattresses, cabinet and carpets, download the full report of imports and exports by country and value at:

www.bigfurnituregroup.com/furniture-imports-rise-inoctober-2024-exports-down/

Upholstery Exports Year-on-Year

Mattress Imports Year-on-Year

Mattress Exports Year-on-Year

Cabinet Exports Year-on-Year

Carpet Imports Year-on-Year

In the next part of our ongoing sustainable series, carpets and flooring retailer Tapi Carpets & Floors shares its latest sustainability progress.

TAPI CARPETS

Flooring retailer Tapi Carpets recently reported a growth in sales and a return to operating profit for the first time outside Covid. According to its audited financial results for the year ended 31 December 2023, total sales rose 7.9% to £171m from £158m in 2022. Operating profit resulted at £8.1m, improving from a loss of £1.7m year-on-year.

The update solely represents the organic performance of Tapi and does not include any contribution from the Carpetright transaction, which completed in July 2024. The growth in revenues reflected new store openings and a 4.1% like-for-like sales growth, despite the continued pressures on consumer spending. The improved performance in operating profit – its first outside of Covid – reflects the benefits of revenue growth and the continued focus on tight cost control across the business.

Detailed within its report, Tapi also shared further insight into its progress on its environmental measures over the reporting period. These include electrical timers for main store signage, optimisation of air conditioning units and new LED lighting.

During the period, Tapi installed electrical timers on main store signs, a strategic move to curb energy consumption. “By regulating signage illumination during non-operational hours, the company significantly reduced its carbon footprint and demonstrated a commitment to sustainable energy practices,” the retailer said. “This initiative aligns with the company’s goal of minimising energy waste and promoting environmental stewardship within its operations.”

Tapi also embarked on a policy of optimising air conditioning units to enhance energy efficiency. “The company reduced energy consumption by fine-tuning temperature settings during routine servicing without compromising occupant comfort. This strategic approach not only contributed to operational cost savings but also underscored the company’s commitment to responsible resource management and sustainable growth,” the business said.

Tapi completed a comprehensive LED lighting retrofit across selected stores too. This involved upgrading to energy efficient LED fixtures and optimising energy usage whilst enhancing lighting quality and longevity. “With the improved lifecycle and efficiency of LED lighting, we continue to use these energysaving fixtures in our stores and head office with a focus on achieving a low energy consumption,” Tapi said.

“We are working with our landlords in support of their plans to roll out EV charging and the use of renewable energy via the installation of solar panels where possible across the retail parks that we are on.”

Looking ahead, Tapi said that it plans to install 30-minute timers on electric wall heaters in staff rooms and toilets with the aim to regulate heater usage, promoting energy conservation and fostering a culture of environmental responsibility. Furthermore, it will expand its LED lighting retrofit scheme to additional stores undergoing refurbishment.

Finally, the company plans to trial additional light sensors on main store signs. “By leveraging sensor technology to adjust illumination levels based on ambient light conditions, the company seeks to minimise energy consumption without compromising visibility or safety standards.”

In terms of product development, Tapi recently announced the launch of its latest innovation, Tapi Eleven made with Nike Grind. The new product uses Nike Grind, a global sustainability programme that helps transform manufacturing scrap, unused manufacturing materials and end-of-life shoes into recycled Nike Grind materials.

Nike Grind began as a grassroots initiative in 1992 to repurpose shoes headed for landfills. Rubber, foam, fiber, leather and textiles are collected, separated, and reused or processed into new Nike Grind materials. These Nike Grind materials are incorporated into partner products ranging from furniture to playgrounds, as well as Nike footwear and apparel.

The recycled Tapi underlay is made with at least 20% Nike Grind foam from manufacturing scrap. The perfect foundation for your new carpet, it provides luxurious comfort, extra insulation, and a springy feel underfoot.

Tapi are the only UK retailer to offer Nike Grind as part of their underlay collection. Charlie Harris, Director of Buying, commented: “We’re extremely proud to be launching this incredible product made with Nike Grind. Tapi Eleven made with Nike Grind offers incredible comfort underfoot at an affordable price and we are sure this is going to be a real hit with our customers.”

CARD PAYMENT INTEGRATION MADE EASY

Gary Hall, Sales Manager at FurniturePay, invites you to visit their stand during the January Furniture Show for some exciting developments.

When it comes to card transactions, security, safety and consistency are key. FurniturePay achieves this by fully integrating your payment terminals into the RetailSystem EPOS. The team of developers behind the integration have been working hard to evolve the platform, which now includes several acquirers to choose from, allowing FurniturePay to get the best rates possible for your business.

“Technology moves forward at a rapid pace, and we must keep up,” says Gary. “We are currently working on integrating new devices, such as the PAX A920 pro, and the latest versions of the Ingenico Move 5000, amongst others too.

“We also now have access to ‘Speedy Boarding’ for certain acquirers, which means you could be up and running within a matter of days. During the January Furniture Show (JFS), we will be announcing some exciting news, so please come by our stand to find out more.”

Not only is the platform secure, it also offers the potential for great savings in money too. “Only transactions that initially went through FurniturePay can be refunded, preventing fraudulent refunds being made with a swipe of the Supervisor Card,” Gary continued.

“We work with trusted acquirers, such as Elavon, Worldpay, and AIB. The best part is, we do all the legwork for you. We will negotiate your rates and make the application for you, as well as ensuring that the POS devices are delivered right to your store. At FurniturePay we use the power of over £3 Billion in combined annual sales to achieve substantial savings on your transaction fees.

“We also ensure that FurniturePay is fully integrated with your RetailSystem EPoS, meaning seamless, quick and efficient payment processing, which then drops straight into your daily balancing within your system.”

However, you don’t need to be a RetailSystem customer to take advantage, as Gary continued: “We can calculate any potential savings for you based on your most recent card services statement and process the application just the same. The only disadvantage is that we will be unable to integrate your devices.

During the January Furniture Show (JFS), we will be announcing some exciting news, so please come by our stand to find out more. ”

“But we are always happy to give you a completely free Zoom demo of the RetailSystem EPOS too, there’s never any harm in taking a look at what we can do for your business. Simply let us know you would like a demo, and we will arrange for our EPOS team to give you a call.”

HOW TO GET STARTED?

That’s simple, as Gary says: “Just get in touch with us for a brief chat or request a call from us. Alternatively, you can simply email us too. Once you’ve been in touch, we will ask you to send us your most recent card transactions statement for your business, and we will calculate any potential savings we can make for you on your existing rates.

“Once you are happy to proceed, we will begin the application for you (further documentation will be required), and once approved we will notify you and you’ll be sent the agreement. We will then order whatever number of POS devices you require and have them delivered to you direct. Finally, there is no need to worry about a disruption in your income, the transition to FurniturePay is so seamless, the only difference you will notice is the reduced fees.”

Find FurniturePay during JFS to find out more and about its exciting new developments in Hall 5 on Stand G71

www.myfurniturepay.com

Mike Brown

In the next instalment of our series of interviews with agents and reps across the furnishings industry, we spoke with who talks about the unpredictability of shipping, what would help agents more and his view on exhibitions.

Meet Mike

I currently represent Devonshire Living. My role is Business Development Manager (BDM).

How long have you been an agent in the industry?

I have been an agent in the furniture industry for 40 years.

What drew you into the life of an agent, and what’s the day-to-day like?

I was promoted from an Area Sales Manager position to Business Development Manager in September last year, with my remit to further develop business and new designs, as well as raise brand awareness for Devonshire Living.

What is the best part of your role?

I enjoy working for Devonshire Living, we are small close knit tight team and everyone works together. We always go the extra mile to get the job done. I also enjoy the driving aspect of my position as BDM, travelling around the UK fulfilling my role and meeting our customers.

What is the most difficult?

Developing new ranges and trying to find those elusive winners to really put Devonshire Living on the map.

Do you have any particular highlights so far?

My recent promotion to BDM and seeing the company progress with AIS, Minerva and several well-established private customers. Also, seeing Devonshire Living becoming more recognised by winning various furniture awards for excellence in various fields.

What challenges do you think currently face agents in the furnishing industry?

In some respects, the unpredictability of shipping containers which can add unwanted extra costs and at times force companies to either put prices up or add surcharges. This can stifle business at different times which puts extra pressure on suppliers, reps/agents and retailers.

What would you like to see change?

For me, it’s exhibitions. I’ll explain. AIS/Minerva – is there a case for making these exhibitions into a Northern/Scottish Show and a Midlands/South of England Show to enable retailers to attend more easily from a geographical point of view and perhaps change the dates so not to clash with other national shows and events?

The NEC/GMEX Shows, is there a case for having a public day? As I often think when attending customer events that it’s good to hear public feedback on ranges and designs etc. These could make for interesting and beneficial changes within the industry.

What would help agents more?

In Scotland there is a fantastic Reps and Agents Group, complete with a committee and healthy membership. They organise regular meetings, events, dinners and have their own exhibition too.

The Northern reps and agents association is virtually none existent nowadays and I do think that if this was addressed it would bring agents and reps closer together and create more harmony on the road and enable customers to be better looked after too.

What would you say to someone considering becoming an agent?

Most people that transgress to life on the road having come from a retail background and therefore the allure of not working weekends is an attractive proposition. However, the job is not a 9-5 and is more than often a 7-7 job, plus several nights away each month and around a minimum of 30 odd thousand miles a year and this catches plenty of would-be reps out!

Saying that, transferring from retail into an Area Sales Manager type of role, some 30 odd years ago, was a good progression from my own personal experience as my father was a well-established agent, so I knew what to expect out on the road!

What is the most important attribute to have as an agent and why?

The most important attribute I’d say is that honesty is crucial to the job. If you make a promise to your employer or your customers you have to stick to it and see it through. Reputation is everything.

Can you share something that irritates you the most as an agent?

Sometimes I feel that there is an unfriendliness between rival reps/agents, which often results in certain reps/ agents bragging about who they are in with and how much business they are doing etc. We’re all in it together!

Can you share an insight into your plans for the year ahead?

Myself and my colleague Anthony are working closely with our MD Nicolle and we are looking forward to further expanding Devonshire Living’s brand in the UK furniture market and developing closer ties with our retail partners.

What’s the next big thing you are seeing in the industry and why?

I am a big fan of the different types of upholstered dining chairs that are becoming essential for virtually all dining ranges. The upholstered dining chair concept, although nothing really new, has become a crucial component into making dining ranges more colourful, vibrant and more fun to sell for suppliers and retailers.

Final thought…

I still find the job as exciting today as I did back in the 80’s when I first started on the road and I feel really optimistic about the way ahead for Devonshire Living in 2025.

The most important attribute I’d say is that honesty is crucial to the job.

mike@devonshireliving.co.uk www.linkedin.com/in/mike-brown-1621ba47/

INDX FURNITURE

Get ready for INDX Furniture, returning to Cranmore Park from 17-20 January 2025 and the ultimate destination to connect, collaborate, and thrive.

Organised by Associated Independent Stores (AIS), the UK’s leading buying, services, and event group, INDX Furniture is your gateway to success, providing a dynamic platform for retailers to explore the latest designs across upholstery, living room, and dining room.

Day one of the four-day event is exclusively reserved for AIS Members, and the show will welcome general trade visitors from 18 -20 January, with online registration open via the INDX Shows website: www.indxshows.co.uk.

Commercially crafted to fuel business growth, the upcoming show will focus on newness and innovation, and attendees will discover an expertly curated line-up of market leading brands, fresh products, and industry intel - with an edited selection of winning models brought together under one roof.

Key returning exhibitors will include HTL, Primavera, HND, Devonshire Living, Classic Furniture, Papaya, Wood Bros, Bell & Stocchero, and Torelli, while the roster of new exhibitors is set to feature Gwinner, Fortune Woods (Abode), Modulax, Nest, and Sofa Source. A regular exhibitor at INDX Beds, Rauch will also be attending INDX Furniture for the first time, taking a stand in the purposebuilt first floor exhibition space. “Encompassing our value flat pack ranges all the way through our product portfolio to our latest premium collections,” Rauch said. “We look forward to seeing you in the First floor Galleries.”

Devonshire will be showcasing long-term favourites like the timeless Dorset range, to their most successful launch in recent years, the awarding-winning Lydford, now also available in all-over oak. Due to an overwhelming number of requests, Devonshire is expanding on the success of Lydford by introducing a brand-new line of dining pieces, with an exclusive first look at this year’s show.

Meanwhile, discover the Mabel chair with Cófra during the INDX show. Designed by its European partners, the Mabel combines signature style and comfort. Its clever design allows it to slide under the table, saving space while maintaining functionality.

In partnership with trend agency Scarlet Opus, the show’s Trend Area focus will be ‘Healing’ - promoting wellbeing, and empowering health and comfort. Visitors can immerse themselves in the season’s key shapes, colours, and textures, and explore a selection of products hand-picked to illustrate the key theme - with upholstery from Vilmers and cabinetry from Hooker Furnishings (who enter the UK market in January 2025).

Inspired by nature’s beauty, Hooker Furnishings’ Modern Country collection blends vintage charm with contemporary design. Featuring warm, inviting handcrafted materials and

Mabel by Cofra
Hydeline

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natural textures, this versatile collection includes a curated mix of pieces that celebrate the timeless beauty of modern country living, bringing an elevated ambiance of comfort and tranquillity to interiors.

As the trend for technology integrated upholstery continues to drive market growth, the show will welcome return exhibitor HTL with their selection of tech sofas. Further strengthening the tech sector, new exhibitor Sofa Source are set to make an impact in 2025 with their extensive wholesale upholstery collection for all styles and budgets. Alongside features including integrated speakers and wireless/USB chargers, highlights include their new Avriio collection, with its beautiful curves, generous proportions, and luxurious fabrics. DHD is available with delivery times as little as two weeks.

This year, Torelli will unveil several exciting new collections, including the New Verdi, Aramis, and Castello ranges, each set to make its debut at the event. With over 20 distinctive ceramic furniture collections in its portfolio, Torelli solidifies its standing as a top-tier supplier. The brand is also proud to launch the Durotop collection, a cutting-edge line of wood, ceramic, and marble-look tables. The tables are crafted using a high-pressure resin and heating process, resulting in a durable, scratch-resistant, waterproof, and stain-resistant surface—perfect for the demands of kitchen dining environments.

HND is one of the largest manufacturers of bespoke table tops in the UK. It has been supplying to furniture retailers for the last 30 years. “Our range of furniture covers both contemporary and traditional designs,” the company said. “Our sizes range from a basic 2-seater tables to large 8-10 seaters to satisfy the requirements in the UK domestic market. All tables are made to order.”

Showcasing newly launched models and bestselling lines, the show will host a strong representation of Italian upholstery suppliers, with confirmed brands including Calia, Egoitaliano, and New Trend. And with their expertise in design, textiles, and traditional handcrafting, Alexander & James, will present a collection of boutique inspired sofas guaranteed to make a fabulous statement instore.

As for Couch & Co, the brand will be showcasing Mollie, a soft Chesterfield-style collection, proudly handcrafted in the UK in some of the most stunning cover options, all on a 6–8week lead time. In addition, its zero gravity, ergonomically designed, multi-functional Recliner Collection will be on show, featuring the best-selling models that are part of our forward order programme.

Hydeline Furniture is featuring the contemporary Serene and Alpine models. Alongside a strong lineup of eight premium lounge chairs, its collection delivers timeless

” Attendees will find newness across every category, and we’ve introduced exciting additions to complement our existing mix.
Mollie by Couch & Co
Placid by Abode
Lydford by Devonshire
Torelli

style and exceptional comfort. Meanwhile, launching this January, is a collection true to Alexander & James’ core; crafted in Thailand, blending quintessentially British designs with a fusion of fabrics inspired by global travels. Featuring a refined mix of luxurious leather and fabric, this range celebrates modern trends while staying true to its roots. “Timeless, versatile, and designed for today’s spaces”.

Following on from the very successful launch of the sofas & chairs at the last January INDX show that featured Laurence Llewellyn-Bowen fabrics, Contrast Upholstery now have three new collections that will “excite the trade”. Retailers can also look forward to exploring an enviable cabinet category, including Sintered stone and ceramic finishes alongside an array of wood, painted, and marble options. And, exclusively launching at INDX, G Plan cabinet by Baker Furniture will unveil two new bedroom ranges and one new dining range, which perfectly complement the G Plan upholstery offering.

Taking the market by storm, Fortune Woods (Abode) will make their INDX debut, introducing retailers to their expansive product range. Their Placid bedroom collection with its beautifully designed four poster is sure to be a bestseller, whilst the Quake collection offers unmissable oak finished contemporary dining and occasional designs, and their new upholstery collection features both fabric and leather designs. “We are thrilled to debut at INDX. We specialise in handcrafted pieces made from the finest materials, merging comfort with a refined aesthetic,” the company said. “Our exclusive ranges feature inspirational Bedroom, Dining and Living pieces, each a testament to exceptional craftsmanship and contemporary design.

Emma Rackley, Director of Furniture & Home, commented: “The January 2025 show has been carefully curated in response to market trends and consumer behaviours. We’ve concentrated on bringing together a selection of products and exhibitors which will help retailers hone their commercial edge and stand-out from their competitors.

“Attendees will find newness across every category, and we’ve introduced exciting additions to complement our existing mix. All in all, we’re looking forward to catching-up with everyone at what promises to be an unmissable 4-day show.”

Delivering the UK’s busiest retail trade show calendar, all INDX Shows are free to attend, with free onsite parking and complimentary refreshments for all visitors. Home of INDX Shows, Cranmore Park in Solihull is a venue with no distractions, centrally located and easy to access - designed exclusively to create the optimal environment for building business relationships and sourcing new products.

www.indxshows.co.uk/shows/furniture

Rauch
RUPERT Snugger
by Alexander & James
HND
Contrast Upholstery

FEATURES

IT’S SHOW TIME FOR SOFA SOURCE

Sofa Source are incredibly excited to unveil its latest collection of designs for 2025, bringing you innovative, high-quality furniture solutions that meet the demands of today’s market.

Serving Leading Retailers and Destination Stores

Sofa Source’s customer base includes leading national and international multiple retailers, as well as high-profile digital and destination stores. “We work with a range of prestigious white label customers, providing them with bespoke, high-quality furniture solutions tailored to their needs,” the company said. “With our in-house design, compliance, and quality control teams, we ensure seamless production and logistics from door to door, delivering excellence every step of the way.”

Exponential Growth in Our Container Business

Over the past five years, Sofa Source’s container business has grown exponentially, allowing the business to offer more flexibility and efficiency. “In many cases, we are able to mix models and fabrics to meet our customers’ specific requirements, thanks to our strategic partnerships with trusted production facilities,” the company continued. “This capability has allowed us to better serve our clients while maintaining the highest standards of quality and service.”

Exciting New Ranges for 2025

For 2025, Sofa Source are introducing a range of enhanced tech features, which were showcased at the Shanghai Fair in September 2025. These include the latest advancements in both power and manual motion, as well as its new Olympic value range, designed to hit the highest volume price points. Alongside these innovations, Sofa Source are expanding its collection with new static sofas, sofabeds, and occasional chairs, providing customers with an even wider selection of stylish, functional products.

Fast Turnaround and Flexible Pricing

“We are committed to a 60-day dispatch timeline for 2025, ensuring fast and efficient delivery,” the company said. “Additionally, we offer both FOB and landed prices to suit the specific needs of our customers, giving you more flexibility when it comes to purchasing. For those requiring a more tailored approach, we offer a made-to-brief service with a minimum container commitment. Our sales managers are available to work with you, creating the most effective and efficient proposal to meet your business goals.”

Sofa Source is proud to serve customers across Ireland, the UK, and Europe, with dedicated sales teams in each territory to ensure exceptional service and support.

A Vision for the Future

Mark Gannon, CEO of Image Furnishings Group, which owns Avriio, is committed to driving growth through innovation and quality. Under his leadership, Avriio is poised to become a leader in upholstery, with products crafted to ensure long-lasting comfort and satisfaction.

Expanding Our Scope

At Sofa Source, the business is continuously collaborating with fit-out and landlord customers, working on national and international projects to bring specific designs to life. “We ensure that every project is delivered with accurate and competitive costings, making sure you get the best value for your investment.

Visit Us at JFS

“We look forward to meeting with you at the January Furniture Show (JFS) at Hall 4, Stand C24. Our highly experienced sales managers will be on hand to guide you through our full range of products and options. Don’t miss out on the chance to see our exciting new designs for 2025 and discover how we can work together to create the perfect furniture solutions for your business.”

Lotus Lounge Chair
Maddison

EVERYONE’S TALKING ABOUT Avriio. HERE’S WHY… FEATURES

Avriio is the newest the most exciting upholstery brand to launch in the UK, and it’s already creating a buzz. But what makes Avriio so special?

A Fresh Vision for Upholstery

The name “Avriio” is inspired by the Greek word for “the future,” reflecting the brand’s forward-thinking approach to design and comfort. Avriio merges timeless elegance with modern innovation, shaping the future of contemporary living spaces.

Design Philosophy: Style Meets Comfort

Avriio’s aesthetic draws inspiration from the Mediterranean, St. Tropez, and California, capturing the glamour and relaxation of the 1960s and ‘70s. The brand embraces minimalist design with natural tones, creating light, open spaces where soft curves and clean lines dominate. The result? A fresh, modern look that invites relaxation, moving away from heavy textures and dark colours.

Where Luxury Meets Durability

Avriio offers more than just beauty; its sofas are built for lasting comfort and durability. Crafted by a skilled team of designers and engineers, each piece combines highquality materials like FSC-certified hardwood frames and high-tensile pocket springs for unrivalled support. Avriio sofas are backed by a limited lifetime warranty, providing peace of mind for customers.

Designed for Modern Living

Avriio offers 12 stylish sofa designs that fit seamlessly into any home. Whether you need a statement piece or a versatile addition to your living space, Avriio’s selection is curated for a range of settings. The fabrics are tactile, luxurious, and easy to clean, ensuring both style and practicality.

Avriio is poised to become a leader in upholstery, with products crafted to ensure long-lasting comfort and satisfaction.

A Vision for the Future

Mark Gannon, CEO of Image Furnishings Group, which owns Avriio, is committed to driving growth through innovation and quality. Under his leadership, Avriio is poised to become a leader in upholstery, with products crafted to ensure long-lasting comfort and satisfaction.

UK Launch at the January Furniture Show

Avriio will debut at the January Furniture Show (JFS) in 2025. Following a successful European launch at IMM Cologne, the brand is set to make a big impact in the UK. Avriio arrives at a time when demand for stylish, sustainable furniture is on the rise, offering a new standard of design and quality.

A Strong UK Presence

Avriio’s UK launch is supported by a robust supply chain, rapid delivery, and excellent after-sales service. Retailers will receive high-quality marketing materials to promote the brand. Join us at JFS to see the future of upholstery and discover why Avriio is the brand everyone is talking about.

Volos
Prygos

New Products 110

Devonshire

Owing to the popularity of our award winning Lydford Painted collection, we are launching the range in all-over pale oak. Radiating sophisticated ambience with gently curved edges, rounded tops, sculptured plinths and a beautiful pale oak finish, the Lydford Oak is a true show stopper. Matching piece for piece with the painted collection, the Lydford Oak will carry our most popular and best-selling items, including our very impressive Quad Robe. www.devonshireliving.co.uk

Vogue Beds

The Climate Collection features three pocket counts, 1000 Pocket, 1500 Pocket & 2000 Pocket, with all the Pocket springs approved and certified by the Vegan Society ensuring no animal content is used in the manufacturing process. The Climate Collection is designed to be entirely recyclable too, contributing significantly to the reduction of mattresses that end up in landfills. www.climatemattress.co.uk

Cófra

The Mabel chair by Cófra is designed by its European partners and combines signature style and comfort. Its clever design allows it to slide under the table, saving space while maintaining functionality. www.cofrafurniture.com

Hooker Furnishings

Inspired by nature’s beauty, Hooker Furnishings’ Modern Country collection blends vintage charm with contemporary design. Featuring warm, inviting handcrafted materials and natural textures, this versatile collection includes a curated mix of pieces that celebrate the timeless beauty of modern country living, bringing an elevated ambiance of comfort and tranquillity to interiors.

www.hookerfurnishings.com

Celebrity

Celebrity strives to continue creating and developing new products within the market whilst ensuring they keep up with the latest trends. We have launched the new Farndon range within our Riser Recliner Collection, which features contemporary styling and enhanced comfort, along with our original powered headrest and lumbar support options available in all three chair sizes. The Farndon features a two-tier fibre-filled supportive high back cushions and curved padded arm detail. This range is available in all Celebrity fabrics and is fitted as standard with our Mammoth Medical Grade™ Foam Seating Technology.

www.celebrity-furniture.co.uk

Couch & Co

Couch & Co’s zero gravity, ergonomically designed, multi-functional Recliner Collection features the best-selling models that are part of its forward order programme. Couch & Co is a small but passionate, close-knit team with over 150 years’ experience in the UK furniture industry and has pooled its knowledge, experience and established networks to produce its exciting new ranges of furniture that are created with style and comfort at their core.

www.couchandco.uk

Paul Wray, Managing Director of Modern Outlook Furniture, takes a look at what to consider when creating a bespoke product from China.

The Design

The first thing you need to budget for is design work, also bear in mind that with product design comes research. You may find the design process entails revisions and tweaks as you go along.

Manufacturing Partner

Now you have the preliminary design you will need to find a manufacturer who can create your product. When you are looking for a manufacturer, you need to consider; company ethics, track record, referrals, previous experience, company processes, certification, and sampling costs.

Sourcing Materials & Sampling

I would recommend working with 2-3 factories for your initial samples, while this is more expensive to begin with it could save you money in the long run. You will be able to compare samples, experience, knowledge and service between each company.

Iron out the Kinks

Once you have received your samples there may be changes you would like to make to your design, hopefully

any obvious change will have been pointed out by your manufacturer at this point. If there are any changes required, be sure to request a new sample with the changes applied and sign off your exact requirements so there is no confusion. Verbal communication in China can quite often be misinterpreted.

Negotiations

Now you can negotiate minimum order quantities and the actual cost per unit. Only once you have finalised the design and signed off on samples will you be able to get a realistic expectation on pricing and MOQ’s. Then the hard work starts! Quality control and logistics.

Modern Outlook Furniture assists businesses of all sizes in procurement from China at any stage of your project. If you would like a no obligation conversation about how we can assist you and help you avoid any costly issues or nasty surprises, please do get in touch!

paulw@modernoutlook.cn

www.linkedin.com/in/paul-wray-79403935/

LETTER FROM AMERICA FEATURES

Emily Newgaard, Vice President & Editorial Director at Big Furniture Group USA, talks about how American furniture trends celebrate authenticity.

America has always been a cultural melting pot, and nowhere is this more evident today than in its evolving furniture trends. Rather than adhering to a single aesthetic, today’s American interiors embrace a mix of styles, periods, and influences. This energetic blend creates spaces that feel personal, meaningful, and delightfully unexpected.

In the past few years, mid-century modern dominated the U.S. furniture scene, celebrated for its clean lines and timeless appeal. But now, American consumers are venturing beyond a conventional approach. They are mixing Scandinavian minimalism with Southern farmhouse warmth, pairing industrial lighting with plush Moroccan rugs, and accentuating neutral backdrops with bold pops of color. The result is a design language where cherished heirloom antiques coexist comfortably with contemporary modular sofas.

Color is experiencing a powerful comeback across the United States. Rich jewel tones, bold blacks, and lively terracottas are making their mark on upholstery, cabinetry, and even accent walls. The once-trendy all-white minimalist interiors are evolving into vibrant, personality-driven palettes that reflect each homeowner’s unique story. Patterned wallpapers are enjoying a resurgence in popularity, with playful designs and whimsical patterns adding charm and individuality to spaces throughout the home.

This dynamic blend extends to materials, with velvet chairs complementing a rustic farmhouse table and handmade ceramics pairing seamlessly with sleek, lacquered sideboards. The combination of diverse textures and finishes enhances depth and visual appeal, ensuring each interior is truly one of a kind. Authenticity lies at the core of this approach, as Americans thoughtfully select pieces that highlight their journeys and personal stories, shaping a unique narrative in each home.

Digital media also fuels this hybrid approach. Platforms like Instagram, TikTok, and Pinterest inspire U.S. consumers to experiment with global design influences. A viral post showcasing a vibrant, handwoven Turkish rug might ignite a surge of interest in global bohemian styles, just as a trending image of an industrial loft with exposed brick can inspire a renewed love for urban minimalism. This rapid exchange of ideas encourages playful, open-minded decorating.

In the ever-evolving world of American interior design, the rules are simple: there are no rules. Today’s trends celebrate individuality, cultural fusion, and fearless experimentation, creating homes that are as dynamic and diverse as the people who live in them. From bold colours and textured materials to unexpected style pairings, American interiors are redefining what it means to live authentically. For homeowners everywhere, the message is clear: trust your instincts, mix with confidence, and let your creativity lead the way. After all, the most beautiful homes are the ones that reflect the people within.

www.bigfurnituregroup.com/big-usa-news/

FEATURES

Henrik Pontoppidan, Director of S2U Design, talks about the importance of regular factory tours in Vietnam, and narrowing factories down to engage with the right one.

In past letters I have talked a lot about strategies, techniques and methods to achieve better results from your sourcing from Vietnam, from the ground level perspective. However, the most common question I get from importers around the world is a much simpler and straight-to-thepoint one:

“Do you know a good factory making XYZ?”

I usually do. But the factories I happen to know well - or anyone else happens to know – is likely not the best fit for YOUR specific current project. Yet, the critical process of funnelling factories to find the right match is often skipped, despite the fact that the factory you choose can make or break your project, and casting a wider net always improves your final choice.

Perhaps the funnelling process is often neglected by importers for this reason: Carrying out a thorough funnelling process is super difficult without being in Vietnam full-time. If you delegate this, you can only hope that the person doing it is qualified, thorough and acting in your best interests. Alternatively, flying over means dealing with tight schedules and factory-driven timelines. Consequently, many rely on recommendations alone, but this gamble rarely leads to outperforming the competition. Indeed, I regularly come across ongoing production, making me wish – on behalf of the buyer – that they’d chosen the factory I know, just down the road, because it is clearly much more suitable for the products being made.

When your deposit is paid, you are hooked

Once a factory wins your business and production starts, you’re locked in. If quality, price, or lead times fail, switching is a nightmare, so if/when things don’t go to plan you are

likely to accept compromises in your chosen factory rather than switching, taking the loss on the chin and going back to square one. Most importers have been there – for sure, I have! That’s why I dedicate an intensive period – a day, a week or a month, to the funnelling process for a project. It is heartbreaking if a project fails purely because the funnelling process wasn’t properly done, and the right factory wasn’t found.

Last Friday, I took another motor bike tour through Binh Duong province visiting 5 new-to-me factories. – One of my many funnelling trips. I thoroughly enjoy this activity and would happily do it every day. On my motorbike, I can cover up to twice the amount of ground in one day, compared to car transport, so my funnelling is twice as productive as my ‘colleagues’ nearly all of which travel by car. Every time I go on a tour like that, I am reminded how insightful and inspirational this is. I would guess you come to the same realisation each time you go on an occasional trip to Vietnam to visit factories. Factories considered for your project, but failing on a particular criterion, might reveal otherwise hidden opportunities for other projects – or reveal insightful information on competitor activities – or both. They also provide new knowledge of manufacturing techniques. And at the end of the day, knowledge is power.

“One factory field trip can be a Game Changer. Now imagine the impact of weekly trips for your business – Call me today!”

Here’s an example: When I ran OAKEA in the UK, I bought fast-selling, made-in-Vietnam oak dining chairs from a UK wholesaler. They were competitively priced, readily available, and I secured a great deal with an MOQ of 50 chairs per model.

I’d received quotes for similar chairs from many Vietnamese factories, all within 1-2 USD of each other, so I thought I had a solid idea of the right FOB price level. But my wholesaler’s low prices left me wondering how they made a profit.

During one of my ‘shopping trips’ in Vietnam, looking for cabinets, I accidentally stumbled across my wholesaler’s chair factory. To my surprise, their chair prices were 10 USD cheaper than any quotes I had seen. The reason? This was THE right factory for these specific chairs. They ran a highly efficient, specialized operation tailored for them. The quality was also superior.

Although I didn’t act initially, not wanting to harm my relationship with the wholesaler, I was ready when they hit trouble and supply from them was compromised. I transitioned to direct buying and enjoyed a very profitable few years retailing top-notch oak dining sets.

Reward from my last field trip – a Teak Treasure

On my 5-factory trip last Friday, I achieved a similar prize –this time for beautiful outdoor Teak Furniture. A completely specialised, factory only making outdoor solid teak furniture, and solid teak cutting boards. The super competitive prices are almost an insignificant feature, against all the other strengths: This factory is equipped with new and modern CNC machinery perfect for the purpose, their production is set up to accommodate low MOQ – and the timber is bought directly from the sawmill in Brazil, with full control and documentation for the new EUDR regulation and FSC.

This factory is both cheaper, supplies better quality, manufactures quicker, without any worries of timber source regulation. They even outperform Teak supplies from Indonesia – one might say the ‘Teak Mekka’. But… as is the case for most of the gems in Vietnam, you can only find it through a systematic, focussed funnelling process – or by a lucky dip.

If you need any help on the ground in Vietnam do get in touch.

Tel +84 (0)82 7600 171 - Email: henrik@s2udesign.com www.s2udesign.com

What’s fashionable in furniture: TRENDS FOR 2025

Amthal Karim – Head of Design at Furniture And Choice – shares her monthly overview of on-trend styles and interior looks currently inspiring furniture buyers.

Curves

The biophilic trend remains strong in 2025 — curves have become the hero of the design world. Whether it’s architecture, a curved sofa or accessories, customers are obsessed with soft, sinuous shapes that evoke cosiness and comfort.

Furniture retailers are finding every way possible to introduce curves into their sofa designs, from a wavy backrest to a curved seat, or a rounded chaise. Dining furniture is being transformed with oval tables, round pedestals and chairs with curvy silhouettes. The most desirable element of this trend is that a curve often elevates any piece of furniture to a chic, designer look.

Earth tones

It’s no surprise that Pantone announced Colour of the Year for 2025 as ‘Mocha Mousse’ – a calming, on-trend shade of brown. In the home interiors world, earth tones are gaining popularity for their grounding quality. Colours with muted, muddy undertones form a connection to natural elements and enhance our feelings of wellbeing within a space.

We’ve noticed shades of green become a mainstream choice with colours such as sage and forest green alongside more retro-inspired tones such as moss. Reds and burgundies are yet to be fully explored, but hints of this palette are beginning to emerge amongst sofa retailers.

This month we’re looking at furniture trends for 2025 – what are the latest styles for customers when considering a furniture purchase.

Luxury upholstery

Luxury materials for sofas and dining chairs are predicted to be a stylish mainstay in 2025. Warm velvet colours such as beige, cream and mushroom combine perfectly with the trend for black accents to create a premium feel. Chenille and two-tone velvets are also trending. This contemporary take on monochrome and luxury living is less about traditional black and white and more about soft minimalism.

Black accents

Talking of monochrome — combined with the influence of Art Deco, the colour black continues to trend for 2025. We’ve noticed additional finishes for dining furniture emerging including matt black, black oak and black marble. A simple swap from chrome to black legs on a sofa has become the go-to upgrade in contemporary design detail.

Metallic details

We’ve established that quiet luxury is in vogue for the new year, so we’re expecting luxe details in furniture to become ever more popular. Dining tables are easy to accent with metallics — gold trim instantly enhances the curves of an oval table to highlight the biophilic shape.

With dining chairs, the exposed frame look has become popular with metal detail adding graphic visual interest to the look of the chair. For sofas we’ve noticed features such as gold trim, metal inserts and metal bases come into play to give products a designer-led look.

It’s interesting to note that metallic and material details also unexpectedly featured in one of the most talked-about design developments of the year — the interior of the new Jaguar Type 00 car featuring brass inlay and even travertine stone.

Madison and Clara Dining Set
Mae Sofa

THE BIG QUESTION

This month we’re asking retailers: What are you on the look for during JFS

Furniture?

Harrison & Brown

I’m really looking forward to attending JFS this year. I’ll be on the lookout for fresh inspiration and new trends to bring back to our store. Along with visiting stand of well-established suppliers, I’m also excited to think outside the box and explore opportunities with new suppliers, expanding our offerings and keeping things exciting for our customers.

Word of Beds

We’ll be looking for sofa beds and UK manufactured high sleepers.

M6 Beds

At the JFS, we’re focused on finding high-quality products that offer great value and durability for our customers, which complement and enhance our current product range. We’ve enjoyed a successful 2024 and hope to use the show to meet new suppliers and strengthen partnerships with current suppliers to use as a springboard for further growth in 2025.

Fairway Furniture

First and foremost, value for money. Ranges need to be commercial and offer the customer a ‘I want to buy that’ feeling. I will also be looking for more product manufactured in the UK, as imported product is becoming more expensive and the lead times more unreliable. It’s also a great chance to spend time looking for ranges that we might not normally take, especially for our flagship Plymouth store after its recent refurbishment. It’s also very important to have a credible offer for the younger (or young at heart!) customer.

and INDX

Home World – Mattress & Bed Centres

When we go the shows we first of all look for trends, to see which way the tide is turning in general, to get the big picture view of the bed industry. We then check prices, styles & quality against our current running lines & if we are missing a trick, we will try a new supplier or range providing they can give us the speed of delivery etc we need. We like to stay loyal to existing suppliers but it doesn’t hurt to try new ones every so often.

Harvest Moon Interiors

I’m looking for carpet on the floor!

Dreamland Bedding Centre

Attending the January Furniture Show (JFS) and INDX Furniture Show provides us with an invaluable opportunity to broaden our perspective beyond our usual focus on specific items like beds, allowing us to appreciate the holistic trends emerging across the entire spectrum of home furnishings. We are always on the lookout for the next big thing, whether it’s innovative designs, new materials, or groundbreaking sustainable practices. For instance, discovering Purecare at the JFS last year was a significant find for us, showcasing how emerging brands can redefine industry standards. As non-AIS members, we attend the second day of INDX, where we notice that the portfolio of products from suppliers often differs from what is presented at the NBF show. Staying updated with these variations is crucial for us to ensure we are aware of the latest developments and offerings in the market. Engaging with industry leaders and gaining insights into these burgeoning trends makes both the JFS and INDX Furniture Show events of unparalleled significance. The excitement of discovering the latest innovations, connecting with experts, and being part of a dynamic community of furniture enthusiasts is what we look forward to the most.

JOBS BOARD

industry jobs.

(Correct as of 19 December 2024)

Are you looking to expand your team? Advertise your job with us. For more information, contact Nick on nick@bigfurnituregroup.com Here are some of the

Vogue Beds – Business Development Manager

Vogue Beds Group has an exciting opportunity for an experienced Business Development Manager to work in pursuing and implementing sales strategies with emphasis on growing all areas of sales. This role would suit an experienced sales professional, university educated to develop and grow our sales ideally with relevant sector experience. You will receive dedicated support from a highly skilled management team giving you the best opportunity to support the aims of the business with the ability to grow by reputation. The job would be office based at our HQ in Barwell, Leicestershire. To apply, email your CV to Director Bilkis Patel on bilkis.patel@voguebeds.co.uk.

Vogue Beds - East & Home Counties Agent

Vogue is also recruiting for an agent to cover: East & Home Counties. You will be required to help develop and maintain a strong understanding of the product range offered by the Vogue Beds Group and to showcase these products to customers. To apply, email your CV to Director Bilkis Patel on bilkis.patel@voguebeds.co.uk.

Emmiera Group – Furniture technician

Our Furniture Repair Technicians are at the heart of our company, our technicians are the face of our company at Emmiera Group. We are a company founded by technicians, built by technicians for technicians, nobody understands this industry like we do. We are looking for technician’s and upholsterers that have enthusiasm and a real passion for customer service. You will carry out repairs and produce an inspection liability report on the items of furniture with reported issues, both the quality of the repair and the quality of the report are to be completed to the highest standard with the end goal of keeping the furniture in the home and the customer satisfied and the client fully informed via the reporting. For more information, visit: www.bigfurnituregroup.com/emmiera-group-furniture-technician/

Adjustamatic Beds – Field Sales Representative

New Year, New start. Self Employed Field Sales Representative. Fantastic Commission & Benefits. Enthusiastic and target driven Field Sales Representative, you will attend enquiry appointments in the home and demonstrate our unique portable and furniture products. You can achieve a sizeable income which takes skill and dedication to achieve and we will give you all of the tools that you need to become successful very quickly. For more information, visit: www.bigfurnituregroup.com/adjustamatic-beds-field-sales-representative/

WEBS Training – Apprentice Furniture Manufacturer

We are seeking a motivated individual to join our team as an Apprentice Furniture Manufacturer. A fantastic opportunity for someone who is passionate about working with different materials and eager to learn a trade. You will work alongside experienced staff, honing your skills gaining valuable experience in all aspects of CNC manufacturing. Learn how to program and operate different CNC machines, work with different materials including woods and plastics, set up at operate wood machines. For more information, visit: www.bigfurnituregroup.com/webs-training-apprentice-furniture-manufacturer/

Alstons Upholstery – Engineering Team Leader

Due to our continued success and growth we are currently in need of an experienced, multi-skilled Engineering Team Leader to join our business. The role itself will require the successful candidate to conduct both planned and reactive maintenance of industrial production machinery and plant efficiently and effectively, so similar experience within a manufacturing environment is desirable. For more information, visit: www.bigfurnituregroup.com/alstons-upholstery-engineering-team-leader/

For more jobs and further information, visit www.bigfurnituregroup.com/jobs

A DECADE OF INNOVATION AND GROWTH

The Irish Furniture and Homewares Show has solidified its reputation as a cornerstone event in Ireland’s tradeshow calendar.

For businesses already operating in Ireland - or those aspiring to enter this thriving market - it offers a golden opportunity to showcase products, discover industry trends, and forge lasting connections.

With IFHS 2025 on the horizon, the event promises to be bigger and better than ever, celebrating the progress, innovation, and commitment to the Irish furniture and homewares sector.

Born 10 years ago out of a recognised need for a dedicated furniture tradeshow in Ireland, the IFHS has evolved into a vital platform for the industry. Its mission has always been clear: to unite professionals, drive collaboration, and propel the Irish furniture market forward.

This is not just another event; it’s a hub of opportunity where innovation meets passion, and professionals from every corner of the sector come together to create a lasting impact.

Over the past decade, IFHS has consistently focused on delivering value to the industry. By fostering connections and showcasing the latest in furniture and homewares design, the show has empowered businesses to grow, innovate, and thrive.

The 2025 edition of IFHS is no exception. It promises to spotlight cutting-edge designs, emerging trends, and groundbreaking solutions that will shape the future of the Irish market.

As we move into a new year, we reflect on the success of IFHS 2024, marking a decade of growth, innovation, and industry leadership. With record-breaking attendance and sales, a diverse array of exhibitors, and a palpable sense of excitement on the show floor, the event was a fitting celebration of 10 years in business.

As the show continues to grow and evolve, it is clear that the IFHS will remain a cornerstone of the Irish furniture and homewares industry for many years to come.

For exhibitors, buyers, and visitors alike, the Irish Furniture and Homewares Show has once again proven to be an unmissable event, offering not only a platform to do business but also a chance to support the Irish Furniture Industry.

As the industry continues to innovate and adapt to changing consumer demands, the IFHS will undoubtedly remain at the forefront, driving the conversation forward and helping businesses thrive.

WHY ATTEND IFHS 2025?

Taking place from Sunday, August 24th, to Tuesday, August 26th, at the National Indoor Arena, Blanchardstown, Dublin, IFHS is the ultimate destination for professional buyers. With more than 1,000 trade buyers expected, this event offers attendees the chance to gain exclusive insights into the latest designs and innovations in furniture and homewares, build valuable relationships with industry leaders, peers, and suppliers.

IFHS is the ideal venue for professional buyers to access exceptional offerings from Ireland’s leading suppliers in order to stay competitive in a dynamic market, elevate their offerings, and positioning their business ahead of competitors in a rapidly evolving market.

For suppliers and businesses in the furniture and homewares industry, IFHS 2025 offers an unparalleled platform to showcase products, attract new clients, and boost sales. Exhibiting at the show provides exclusive access to a highly engaged audience of serious buyers— all under one roof.

BY SECURING YOUR SPOT AT IFHS 2025, YOU’LL GAIN THE OPPORTUNITY TO:

• Strengthen your presence in the Irish market. Showcase innovative products to a targeted audience.

• Build meaningful relationships with key buyers and industry influencers.

IFHS

2025 promises to spotlight cutting-edge designs, emerging trends, and groundbreaking solutions that will shape the future of the Irish market.

”Spaces are filling quickly, so don’t miss out! To book your space, contact Event Manager Aisling at +353 838576794 or email aisling@ifhs-tradeshow.ie.

BE PART OF IRELAND’S THRIVING FURNITURE INDUSTRY!

Join us at IFHS 2025 and witness where passion meets innovation. The event is more than a tradeshow—it’s a celebration of Ireland’s dynamic furniture and homewares industry.

Visit our website, https://www.ifhs-tradeshow.ie, for more details and a full list of exhibitors. Let’s shape the future of the Irish furniture market together!

THREE NEW YEAR’S RESOLUTIONS

Adam Hankinson, Managing Director at Furniture Sales Solutions, shares three New Year’s Resolutions on how to make 2025 your Best Sales Year yet.

I’m sure there are many people reading this who still enjoy making New Year’s resolutions every year, as I do. I love making list and setting outlandish goals anyway, but the new year is always a good time to zoom out for a moment and really challenge yourself to achieve something new.

This year, I want to try something new, by setting all you furniture salespeople reading this a few key resolutions, which if you’re able to persist with, will make 2025 your best sales year ever!

RESOLUTION 1: BECOME A BEACON OF POSITIVITY

A great way to build a friendly store environment that customers enjoy spending time in, is to build a positive and collaborative relationship with your sales team.

Make it your mission to:

Start each day in a positive mood. If you can leave your problems at the door and enter with a genuine smile on your face, you’ll immediately notice a positive change. Positivity is contagious and, before long, your whole team will be feeling happier and more motivated.

Celebrate every win. If your co-workers just closed a sale and they’re happy about it then be the first one to congratulate them. People will naturally re-pay the favour next time you secure a nice order.

Pick others up. When you notice someone’s been let-down by an order, they thought they were guaranteed to be closing, make them a coffee and offer some encouragement. They’ll do the same for you the next time you get knocked-back.

RESOLUTION 2: ASK AND YOU SHALL RECEIVE

If you get stuck just ask. Genuine curiosity and interest will get you a long way.

The whole conversation with your customer should be punctuated by great open questions. At the end of the day, you’re trying to find out as much from the customer as you can in order to find them their dream product.

Some questions you could ask could include:

Who’s going to be using it? Or Who’s it for?

What do you have at the moment?

What do you like about it?

What do you want from your new sofa/bed/dining set/etc?

When are you thinking of completing everything by?

Where have you come from today? Where-abouts in the room is it going?

Why are you thinking of changing? Why that particular fabric/leather? How’s your last sofa/bed/dining table/etc been?

Questions like these have 2 huge advantages. Not only will they help you to create a clear picture in your mind so that you’re able to more accurately prescribe them the ideal item, but they’ll also help the customer to decide what it is that they truly want. Often, a customer hasn’t thought much further than “we want a new sofa, bed, dining set, etc”, and “I don’t like what we’ve got at the minute”.

RESOLUTION 3: MAKE EXCEPTIONAL SERVICE YOUR NORTH STAR

When was the last time you were blown away by the customer service in any store you might have visited? For me, it’s very rare, which is why it’s so easy to stand out!

Smile and welcome every customer genuinely, guide them through the journey of finding their new ideal product, encouraging them to tell you more, asking about the bigger picture (Are they moving house? Are they redecorating? Etc), and finally, when the sale has concluded, genuinely thank them and walk them to the exit for a friendly goodbye.

MAKE IT HAPPEN

This year, give these resolutions a try! Share them with your team, so that they can hold you accountable and you can encourage each other.

Small changes and improvements like these can result in huge changes when implemented consistently. So, Happy New Year! And here’s to another year of fantastic customer service and exceeding your sales targets.

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