Fact from myth: free webinar services
There are numerous ways to promote your products or services online; blogs, social media and forums, to name a few. These platforms though, often get dull and monotonous due to their text-heavy nature. If you think that your charismatic personality and powers of persuasion can drive people to buy your products, then you might want to make use of a webinar.
Marketing webinar
You will find a host of webinar services, each equipped with different features and at different price points. Unfortunately, a lot of webinar software involve complicated technology, and this might deter individuals from creating one, perceiving it to be a daunting and uphill task. This only one of many myths that exist about web conferences.
Don’t let these myths deter you from embracing webinar services. Let’s debunk a few of them —
They’re expensive — although there are webinar software that charge almost exorbitant amounts for regular users, this isn’t always the case. There are a host of free webinar services online that provide the essential features at almost no cost. People also believe that even if the software is free, the equipment itself is expensive. This no longer stands true; with the advent of integrated technology, you can use standard PCs and inexpensive web cameras to hold simple webinars. Remember, web cameras are a one-time investment, you don’t have to spend every time you host a web conference.
Webinars You need a large audience — people believe that there is a directly proportional relationship between audience size and success. That isn’t true; if you have an audience of around a 1000 people, and none of them actually manifest into sales, there’s no point. Sometimes, it’s okay to have a smaller audience that is more engaged, and more likely to buy your products or avail your services.
Remember, the audience you have are at different stages of the buying process, and sometimes, only awareness and engagement is enough, even if it doesn’t get you sales immediately, it will, eventually.
You need to be a seasoned orator — although it does help, it’s not a mandate by any means. If the content that you’re speaking about is something that you truly have a passion for, and are knowledgeable about, it’s enough. You don’t have to be charming and charismatic; sometimes, all you need to convey is you know your craft, and the audience will automatically begin to trust you.
Don’t let these myths discourage you from using webinars! Sign up for some free webinar services and witness the impact they have on your promotion.