OMA 100TH ANNIVERSARY
OMA Centennial celebration seeks to engage and inspire Association steps up its outreach to the ‘millennial plus’ demographic By Alisha Hiyate
The last 100 years have seen incredible change in Ontario’s mining industry. But the Ontario Mining Association, which is celebrating its 100year anniversary in 2020, deliberately isn’t focusing on the past in its #ThisIsMining campaign marking its centennial. Instead, the campaign seeks to tell the hidden stories of what mining is today and to reach younger generations in particular.
Roy Slack, director of mine contracting and engineering company Cementation Americas.
32 | CANADIAN
MINING JOURNAL
“Our Communications and Outreach committee took a data-driven approach to develop a strategy focused on the “millennial plus” demographic – a demographic inclusive of our future employees, voters, policy makers, investors and consumers,” says OMA president Chris Hodgson. CREDIT: CEMENTATION
www.canadianminingjournal.com
