eDocker USA marketing campaign Final Pitch Project: eDocker USA Market Campaign - Focus on eDocker Library Market Campaign Date: February 13th, 2013 Internal Client: Petteri Paananen
CONTENTS MadMen Marketing Campaign | February 13th, 2013
4.
Creative Brief
11.
Proposal
23.
Project charter
28.
Logo overview
36.
Print Design elements
50.
Digital Design elements
56.
Additional Design elements
74.
marketing assistance
401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Creative Brief 4 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
CONTENTS MadMen Design Creative Brief | January 3rd, 2013 | MadMenDesign.com
Overview Goals Schedule Outline Competitive landscape Target audience Key messages Call to action Creative Considerations Resources Client responsibilities Next steps 5 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Project: eDocker USA Market Campaign | Focus on eDocker Library Market Campaign Date Completed: January 3rd 2013 Internal Client: Petteri Paananen
Overview MadMen Design and eDocker will partner in the branding marketing and visual elements to help promote in the US. We here at MadMen Design will assist in the creation of a web-based medium to help promote the eDocker Library. This will be accomplished by simply compiling the creative designs, elements, and concepts that MadMen Design has to offer with their fine staff. Print based media and promotions will also be implemented with flyers, brochures, and advertising in specified magazines, as well as various technologies such as e-mail, and text blasting methods to reach current and future merchants.
Goals The goal for the marketing campaign is to raise brand awareness for the company that can be used for years to come. We will market eDocker’s Library, and ability to offer a cost effective way to create interactive digital publications. We here at MadMen Design want our designs and marketing techniques to portray what the eDocker company is all about, and that is the ease of digital publishing.
6 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Schedule Outline Proposal: December 23rd, 2012 Creative Brief: January 3rd, 2013 Project Design Elements: January 8th, 2013 Secondary Design Elements: January 15th, 2013 Additional Design Elements: January 29th, 2013
Competitive Landscape Research and a careful analysis of the current web site, and USA Marketing techniques have helped our team determine not only what the company needs to enhance eDocker's marketing push, but also what works with the design of a Library page that we will use to expand on to eDocker's current vision. This is in conjunction of both eDocker and MadMen Design.
Strengths include: ■ A cutting edge color scheme of shades of rich blue, white and grey. The same strong colors will be implemented with the launch of the eDocker Library. ■ Content of the site is very precise and illustrates what eDocker has to offer to their merchants. This will be even more powerful when placing a clean, refreshing web layout of a creative eDocker Library page. ■ A Digital Publishing Alternative: Those that want to break away from the main stream company of Adobe™ have an opportunity to experience a creative working product that gives our merchants an easy, creative, and worth while experience. ■ A well established cliental in the European market. Those overseas know the eDocker name, and will continue to come back to view what new offers eDocker has.
Major revisions include: ■ Recreating a new, fresh look to the promotional brochures that explains all of eDocker's abilities that are offered on their digital publishing site.
7 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
■ Create a new informational CD guide: This will offer future merchants an opportunity to learn hands on with how eDocker works, creating an easily interactive experience. ■ Currently, eDocker's social media influence is highly lacking. MadMen Design will assist with the push for a social media site to branch out to potential merchants. ■ Text Blasting: eDocker's newly added Text Blasting will allow current merchants who are signed up to receive valuable information about company news, offers, and information right in the palm of there hand. ■ Addition of a “Library” page on the eDocker website. This gives eDocker's loyal merchants the ability to build a library to advertise to other loyal merchants. A whole network of users can then use the library to view other merchants publications, creating a community of readers, as well as publishers that are in demand for eDocker issues.
Target Audience
■ Freelance Graphic Artists and Designers ■ Aspiring Publishers ■ Advertising & Design Agencies ■ Large Corporations ■ Public Administration ■ Educational Institutions
Key messages The goal for this marketing campaign is simple: "Plant, Growth, Harvest." This will be reflected not only in the companies market branding but also in the overall designs themselves. The goal of this phase is to get merchants to be proud to be a member of the eDocker community, and show it.
8 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Call to action MadMen Design will offer a comfortable, creative, fresh environment that is consistent with the original eDocker website with the creation of the eDocker Library web page. This will promote a high-quality, one-of-a-kind look that will capture the attention of and intrigue merchants. Social Media implementation will also be a key factor with the launching of the marketing campaign, making the social media world aware of the brand, as well as the service that eDocker has to offer.
Creative considerations MadMen Design will ensure to keep the newly created eDocker Library site classy, clean, and consistent while still clearly highlighting the quality service that eDocker provides. The design process is based around the idea of consistency, while always keeping returning merchants in mind. A uniform look from website page to newly created Social Media page with the brand’s color scheme will invite merchants and future merchants to become more familiar with the brand. Informational brochures and CD's will be created to attract future merchants and express the ease of using the eDocker interactive system.
Resources After exploring the current site, competitor's sites, comparable companies, and branding and marketing guidelines, MadMen Design can assure you that this marketing push and design will create a easy, inviting experience while not only evoking current merchants but welcome in the new merchants as well.
9 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Client responsibilities ● Name one main point of contact that all feedback and other communication with be reached. ● Maintain responsive and cooperative throughout the project. ● eDocker will provide branding materials such as logos in the form of digital files for use on the branding elements of the campaign.
Next steps We at MadMen Design believe our flair for expressing brand traits, and comprehensive experience marketing highly functioning well branded services, make a great pair for accomplishing all of your creative, design, and business goals as our partnership grows. If you have any questions please feel free to call me anytime at 1(708) 955 3790 or visit our site at MadMenDesign.com. On our site you can develop a feel for the our relations with past clients, and view our previous works to better understand what makes us tick. Thanks! We appreciate the business and look forward to growing our relationship and accomplishing your goals with you. Best regards, MadMen Design Staff info@madmendesign.com 1(708)955.3790 www.MadMenDesign.com
10 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
PROPOSAL
CONTENTS MadMen Design Proposal | December 23rd, 2012 | MadMenDesign.com
Introduction Overview, Research Overview Strategic plan, Market plan Solutions, Scope of Work, and Deliverables madmen Design Qualifications, Responsibilities and Commitment Client responsibilities 12 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Project: eDocker USA Market Campaign | Focus on eDocker Library Market Campaign Date Completed: December 13th 2012 Internal Client: Petteri Paananen
Dear Mr. Paananen, Thank you for your interest in working with MadMen Design. Our team has reviewed your business requirements and has prepared the following detailed proposal. Given our experience and specific expertise in design, color composition, marketing and creative direction, we are confident that we can work with you to achieve your new design goals. Please let us know if you have any questions. We look forward to working with you.
Best regards, MadMen Design Staff info@madmendesign.com 1(708)955.3790 www.MadMenDesign.com
13 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Overview Is your Marketing Playbook Outdated? Many business owners are reluctant to discontinue their traditional marketing
efforts. Times have changed. This means, not only do more people have the opportunity to find your business while searching from home, but consumers are also likely to seek out businesses in the immediate, on their cell-phone or mobile Internet device. MadMen Design and eDocker will partner in the branding marketing and visual elements to help promote in the US. We here at MadMen Design will assist in the creation of a web-based medium to help promote the eDocker Library. This will be accomplished by simply compiling the creative designs, elements, and concepts that MadMen Design has to offer with their fine staff. Print based media and promotions will also be implemented with flyers, brochures, and advertising in specified magazines, as well as various technologies such as e-mail, and text blasting methods to reach current and future merchants. The goal for the marketing campaign is to raise brand awareness for the company that can be used for years to come. We will market eDocker’s Library, and ability to offer a cost effective way to create interactive digital publications. We here at MadMen Design want our designs and marketing techniques to portray what the eDocker company is all about, and that is the ease of digital publishing.
14 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Strategic Plan MadMen Design will help the eDocker Library become a lot more known here in the United States and stand out a lot more in Europe. E-publication is the future of publications and eDocker has a fast, easy to use, and low cost tool that will help publishers and designers to become potential clients with the excellent tool. Larger companies and advertising agencies are also eDocker focus on having as clients. Gathering clients e-mail address will help eDocker reach out to their clients with e-mail blasts to inform them with new promotions or news of the new eDocker that will be coming. We want to help eDocker get users that used the free trial to become paid users and have more inactivity tools to produce better publications.
Marketing Plan The eDocker experience is comprised of three sections:
Plant – A method of making yourself known in the market to merchants. Establishing branding and advertising within the world market.
Grow – Expanding in the market outward towards other merchants to attract more business. Looking for new areas of the market to thrive in and attack that in which no other market has gone.
Harvest – With having a well established brand already, this is ensuring that past
merchants continue to use your product and services time and time again. They know the brand, they know the product, and they continually come back for more time and time again.
15 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Situational Overview SWOT Analysis Strengths
■ Offer cost effective ways to create interactive digital publications. ■ Already approved in European countries. ■ Fast and productive. ■ Threshold to start using the system will be very low comparing to any system. ■ Very time effective. Speed is most important. ■ Sponsor InDesign User Groups worldwide, and give free licenses for them to give away.
Weaknesses
■ No established network of merchants or end consumers in the US. ■ No social media. ■ Lack of current deals on the site may lead to an initial “there is nothing here for me” reaction from first time users. ■ Trial time not long enough. ■ Overall brand awareness not well known in US market.
Opportunities
■ eDocker in a new market offers exciting new promotions. ■ Newly established brand in the US allows us to pivot quickly if needed. ■ The mobile discount market is expected to hit $3.9 billion dollars by 2015. ■ Still a very young branch of publishing industries.
Threats
■ The market competition is fierce with big names, but is not too saturated. ■ Most consumers spoiled by Apple and Adobe interfaces. ■ Lack of experience in a new market.
16 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Competition
1. Adobe Digital Publishing Solution (DPS) 2. Flipping Book.com 3. Digimarc.com 4. BrandNuWords.com 5. Brandmovers.com 6. Tate Publishing 7. Issuu.com 8. Woodwing.com 9. RovingBird.com 10. Aquafadas.com 11. PressRun.com 12. MagPlus.com 13. PixelMags.com 14. RareWire.com 15. Mygazines.com 16. Texterity.com 17. MagCloud.com 18. Zinio.com
Merchant Profile
■ Freelance Graphic Artists and Designers ■ Aspiring Publishers ■ Advertising & Design Agencies ■ Large Corporations ■ Public Administration ■ Educational Institutions
What We Plan to Do
■ Goal: Create Merchant Demand ● Metric: At least 3-4 additional clients within 6 months. ■ Goal: Increase User Base ● Metric: 250 thousand users within 2 years. ■ Goal: Build Brand Awareness ● Metric: Increase in connected users
17 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
How Are We Going to Do It In order to effectively reach the identified target markets, MadMen Design has identified three areas of focus: Phase 1 = Sales team support Phase 2 = Merchant Engagement Phase 3 = Push the Product eDocker
Library Campaign
The goal of the eDocker Library Campaign is increase awareness around the name and the eDocker Library. ■ Develop tools to drive excitement around the brand and value to merchants.
PHASE 1
Sales Team Support – Get Merchants Sales team members need to promote and drive merchant traffic toward the expanded website, which allows merchants to focus and gain more knowledge about eDocker Library information and usage. ■ Design eDocker Library Website ● Simplistic design allowing merchants to: ● View Demo videos ● Tutorial Presentations ● Testimonials/blogs ● View and manage their own Publications ● Share there own Publications with the tablet world. ■ Show your prospects that you aren’t just another
application trying to take advantage of their time and money.
● Brochure ● eDocker overview ● Target goal ● Benefits of eDocker / eDocker Library usage ● Business card
18 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
● E-mail Follow Up Goal: An brand can send a standard envelope with more information and a cover letter. Make the experi ence unforgettable and get the “Let’s setup a meeting” call through simple attention to detail. ● Follow up emails shouldn’t feel like generic “eblast”, but they should be branded. A consistent follow up message is crucial for eDocker to create a standard e-mail signa- ture. However, the intro and body of the e-mail should be written by sales staff to ensure a tailored e-mail each time. ● Text Blasting ● Merchants that sign up can get special announcements from the company regarding special offers, or the latest news with the eDocker company.
65% of Smart phone owners surveyed are open to receiving offers on their mobile phones.
■ Social Media Management ● During consumer activity promoting merchant traffic, there will be a large emphasis on pushing eDocker directly to the consumers via social media. The necessary platforms will be setup from day one to establish a presence. There will be an increase in consumer focused efforts once eDocker has established a high level of offer saturation.
PHASE 2
Merchant Engagement
We here at eDocker would love to build a community of success stories to share with our clients, as well as the world. It is eDocker that will supply the merchants with the support they deserve. The goal of this phase is to get merchants to be proud to be a member of the eDocker community, and show it. ■ Social Media Push ● Facebook ads ● Conversations ● Blog Outreach
19 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
■ Creative Judging and Trending Positioning on Library Site ● Ultimate list of most viewed digital publications. ● Top views. ● Recently added and most popular. ● Comments and followers on accounts. ■ E-mail Marketing ● Monthly Newsletter ● A monthly newsletter will be sent out to the eDocker commu nity. Examples of items included in newsletter are: ● New merchant announcements ● Ask members to share a new feature they would like ● Company news (growth, featured updates, contests, etc.) ■ Social Media Management ● Creative overlook on what is trending on the website in the library. ● Use social media to utilize and highlight offers which will link directly to the eDocker website.
PHASE 3
Push the Product
Secure a strong foundation with the merchants we have. With that, over special promotions and offers for our first time users in order to build a client base. ■ E-mail Marketing ■ Text Blasting ■ Social Media Push ● Facebook ads ● Conversations ● Blogs ■ Event Promotions ● Setup at a trade show with a booth outside of a high traffic location and get in front of a targeted foot traffic. ● Promote these events through local PR and social media.
20 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Solutions, Scope of Work, and Deliverables Solutions
● Offers consistency with all product design. ● Establishes competitive prices for the world market. ● Establishes marketing, and advertising for product. ● Offers an alternative to the mainstream, everyday use of large corporate products and services, with a easy to use feel.
Scope
● MadMen Design commits to help eDocker with the following. ● Create eDocker Library brand identity ● Redesign eDockers brand to look more modern, radical, and slightly complex ● Create new brochures for eDocker to promote eDocker and eDocker Library ● Apply consistency to designs in order for merchants to establish a familiarity with the company. ● Deliver a unique, one of a kind look and method to handling a library of interactive publications used by merchants.
Deliverables
● Create high quality graphics to draw in client’s attention. ● Establish a new “text blasting” technique to keep merchants up to date of new promotions and news with eDocker. ● Use marketing techniques and expertise to create a full campaign of company product and services. ● While keeping the client in mind, strategically creating a consistent basis of designs so customers and consumers recognize branding elements quickly. ● Keeping in constant contact with client to make sure a clear communication path is made and used.
21 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Madmen Design Qualifications, responsibilities and commitment At MadMen Design we pride ourselves in not only our creative design work, but also in assuring the client that we are the best possible design team to work with. We combine our expertise designers with our marketing skills to assure you that this will be a quality design that backs up the product being marketed. It is our responsibility to stay on schedule with our clients desires in mind and not only time for the design but for proofing. It is also our responsibility to ask any questions needed to make sure every message the client is trying to portray is in the design. We are not only committing to ourselves to this design and marketing project, but to our client’s desires and business needs.
Client responsibilities
● Name one main point of contact that all feedback and other communication with be reached. ● Maintain responsive and cooperative throughout the project. ● eDocker will provide branding materials such as logos in the form of digital files for use on the branding elements of the campaign.
22 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Project Charter
CONTENTS MadMen Design Creative Brief | January 13th, 2013 | MadMenDesign.com
Overview Project Objective & scope Design Staff
Business needs or Opportunity Project Charter Acceptance
24 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Project: eDocker USA Market Campaign | Focus on eDocker Library Market Campaign Date Completed: January 13th 2013 Internal Client: Petteri Paananen
Overview MadMen Design and eDocker will partner in the branding marketing and visual elements to help promote in the US. We here at MadMen Design will assist in the creation of a web-based medium to help promote the eDocker Library. This will be accomplished by simply compiling the creative designs, elements, and concepts that MadMen Design has to offer with their fine staff. Print based media and promotions will also be implemented with flyers, brochures, and advertising in specified magazines, as well as various technologies such as e-mail, and text blasting methods to reach current and future merchants.
Purpose of the Project Charter: This Project Charter outlines the purpose, objectives, and scope of the eDocker marketing campaign and design project. The purpose of a Project Charter is: ● To provide an understanding of the project, the reason it is being conducted and its justification. ● To establish early on in the project the general scope The Project Charter will be reviewed by the team at MadMen Design and approved. The final approval will be eDocker's Petteri Paananen.
25 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Project objectives & Scope Objectives: The goal for the marketing campaign is to raise brand awareness for the company that can be used for years to come. We will market eDocker’s Library, and ability to offer a cost effective way to create interactive digital publications. We here at MadMen Design want our designs and marketing techniques to portray what the eDocker company is all about, and that is the ease of digital publishing.
Scope: ● MadMen Design commits to help eDocker with the following. ● Create eDocker Library brand identity ● Redesign eDocker's brand to look more modern, radical, and slightly complex ● Create new brochures for eDocker to promote eDocker and eDocker Library ● Apply consistency to designs in order for merchants to establish a familiarity with the company. ● Deliver a unique, one of a kind look and method to handling a library of interactive publications used by merchants.
Major Milestones / Timeline:
Proposal: December 23rd, 2012 Creative Brief: January 3rd, 2013 Print Design Elements: January 16th, 2013 Digital Design Elements: January 30th, 2013 Additional Design Elements: February 3rd, 2013 Final Presentation: February 14th, 2013
Deliverables: ● Create high quality graphics to draw in client’s attention. ● Establish a new “text blasting” technique to keep merchants up to date of new promotions and news with eDocker. ● Use marketing techniques and expertise to create a full campaign of company prod
26 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
uct and services. ● While keeping the client in mind, strategically creating a consistent basis of designs so customers and consumers recognize branding elements quickly. ● Keeping in constant contact with client to make sure a clear communication path is made and used.
Design staff: Project Manager: Michael Oleshko Creative Director: Collin Duggan Senior Designer: Ira Lee M Nesbitt
Business Needs
or
Opportunity
MadMen Design to help the eDocker Library become a lot more known here in the United States and stand out a lot more in Europe. E-publication is the future of publications and eDocker has a fast, easy to use, and low cost tool that will help publishers and designers to become potential clients with the excellent tool. Larger companies and advertising agencies are also eDocker focus on having as clients. Gathering clients e-mail address will help eDocker reach out to their clients with e-mail blast to inform them with new promotions or news of the new eDocker that will be coming. We want to help eDocker get users that used the free trial to become paid users and have more inactivity tools to produce better publications.
Project charter acceptance: Approver for eDocker (Petteri Paananen)
x Approver for MadMen x
27 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Logo overview 28 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
THE eDOCKER READER COMPANIES LOGO
A logo mark is only as good as its use. Put another way, a brilliant logo mark always falls apart in a poor execution. The following pages provide a brief review of the intended use for our company logo mark, its related colors, and other pertinent aspects to our revised brand. Please consult this document prior to creating branded items or other eDocker Reader materials.
29 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Alternate Versions
Color
Greyscale
Process Colors
Reversed
Major Headlines
Dax – Bold BLACK
LIGHT BLUE
MED BLUE
C: 75 M: 68 Y: 67 K: 90
C: 85 M: 49 Y: 0 K: 0
C: 100 M: 91 Y: 27 K: 13
R: 0 G: 0 B: 0
R: 23 G: 119 B: 189
R: 37 G: 54 B: 113
The quick brown fox jumped over the lazy dog.
30 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Stand Alone
THE eDOCKER STAND ALONE LOGO Non-Verbal Logos can stand alone. Merchants can look at the simple graphic before them and distinguish the company quickly just by a simple image. Visual elements are a major part of your business’s brand identity design. The keystone of that design is the logo, but in many cases, the logo isn’t enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo. Our designers here at MadMen take the work presented to them very seriously. Rendering after rendering have been done to ensure that a level of quality standard is achieved and held within the company. We take pride in our work, and we look forward to hear upon your decision. Given the talent that is presented before you, we here want to thank you for an opportunity to present to you. Always keep MadMen Design in your thoughts. MadMen Design Staff 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
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Print design Elements 32 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Plant, Grow, Harvest. THE eDOCKER LIBRARY MAGAZINE ADS
Magazine ads are very popular among people irrespective of their age, gender or class. That is why billions of dollars are spent on magazine ads every year and the investment is worth as people love to go through magazines. Magazines have a great advantage over Internet or television as they can be read absolutely anywhere and anytime. In fact you don't need to be limited by wireless connection or broadband or TV-cables. Moreover magazines are affordable than these mediums.
33 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Start digital publishing in minutes!
REGISTER FOR FREE
Tablet and digital publishing does not have to be difficult or time consuming Content Producers
Convert your InDesign layouts or PDF files to HTML5 projects and use eDocker Tablet Publisher for finalizing them as fully functioning digital publications.
Publisher Portal
Log in with your browser and publish your HTML5 projects to eDocker Library Applications across devices. Administrate users and explore analytics & reports.
START YOUR FREE TRIAL TODAY!
Library Applications
Instruct your users to download and install free eDocker Library App for reading and archiving your documents• for iPad/iPhone• for Android (2013)• for Windows (2013)• for MacOS (2013)
WWW.EDOCKER.COM
Magazines and Magazine ads garner the most attention: BIGresearch studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the internet. According to research from JackMyers, when consumers were asked to rate media based on how likely they are to pay attention to the advertising messages, magazines ranked at or near the top of the list.
Magazine advertising is valuable content: Consumers value magazine advertising, according to numerous studies. Consumers are more likely to have a positive attitude toward advertising in magazines compared to other media. In addition, consumers are more likely to turn to magazine to search for information across a variety of categories compared to the internet.
Magazines supply credibility: Consumers trust and believe magazines and magazine advertising more than other media. Simmons Multi-Media Engagement Study shows magazines score higher on being "trustworthy" compared to TV or the internet. Other independent research confirms that consumers place significant trust in magazine advertising.
Magazine print and digital audiences are growing: The number of magazine readers as well as the average number of magazine issues read in the past month has grown over the past five years. In addition, magazine website usage is growing faster than web usage overall.
35 401 S. State Street Chicago, IL 60605  |  800-762-5960  | info@MadMenDesign.com
Benefits: Magazine advertising's major benefit to businesses is its ability to display higher quality images than either direct mail or newspaper. Higher quality images, represented with full color and gloss, allow a clearer picture of your product, giving the public a better idea of your company. In addition, many magazines target a specific demographic, such as people who belong to a certain trade or of a certain age group. By advertising in magazines within your industry, you are almost guaranteed to reach your intended audience.
Time Frame: Magazines are typically kept for a longer period of time than newspapers because of their higher printing quality. Medical offices, for example, usually save magazines because they give people something to read while waiting for their appointment.
Start digital publishing in minutes! REGISTER FOR FREE
Content Producers
Convert your InDesign layouts or PDF files to HTML5 projects and use eDocker Tablet Publisher for finalizing them as fully functioning digital publications.
Publisher Portal
Log in with your browser and publish your HTML5 projects to eDocker Library Applications across devices.Administrate users and explore analytics & reports.
Library Applications
Instruct your users to download and install free eDocker Library App for reading and archiving your documents• for iPad/iPhone• for Android (2013)• for Windows (2013)• for MacOS (2013)
START YOUR FREE TRIAL TODAY!
WWW.EDOCKER.COM
TABLET AND DIGITAL PUBLISHING DOESN’T HAVE TO BE DIFFICULT ANYMORE
START YOUR FREE TRIAL TODAY!
WWW.EDOCKER.COM
Longevity: Unlike a disposable promotional source, such as direct mail or newspapers, magazines have a long life span. They are rarely thrown away, and are often kept in high traffic areas, such as a coffee table or counter, where they will be noticed time and time again. The average consumer spends 51 minutes reading a magazine, and is exposed to each page approximately 1.7 times. This involved type of ad digestion, which requires the reader's attentiveness, produces higher recall in the long-term. So not only do magazines as a product last, but their message stands the test of time as well.
Multiple readers: Due to their longevity, magazines attract multiple readers. Often kept in community areas, magazines are flipped through by family, friends, and passersby that extend far beyond the original purchaser. Pass along readership is estimated to be 3 readers per magazine, which significantly increases ad exposure.
37 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
TABLET AND DIGITAL PUBLISHING DOESN’T HAVE TO BE DIFFICULT ANYMORE
START YOUR FREE TRIAL TODAY!
WWW.EDOCKER.COM
Brochure
39 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
40 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Communicate the Features and Benefits Features and benefits are important pieces of brochure information. Remember that a feature describes a basic specification of your product, service, or company; while a benefit describes how the product, service, or company can help the reader solve a problem, fulfill a desire, or avoid a fear. An effective brochure also includes supporting evidence for performance claims. Testimonials or other examples of successful leveraging of your offer will add to the cumulative persuasive power that your brochure conveys. Clean, Easy to Read Design An intelligently designed brochure will not only be eye-catching, but will convey the core information efficiently, without causing reader fatigue. There is nothing worse than an amateurish brochure design that is boring, difficult to read, or poorly organized. The effective use of color also improves comprehension, and retention of information. This has been scientifically proven in several studies.
41 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Good brochures can be powerful advertising tools that help persuade prospects to do business with you.
– Very few businesses today operate without some type of brochure describing their services. In a world where anyone can spend $50 on letterhead and business cards, a brochure proves you are in business and are more than a fly-by-night operation. 42 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Brochures may be compact, but they are flexible when it comes to design. A company can choose the photograph placements, the concept or area each fold will represent and the amount of information provided on the brochure itself. You can find numerous brochure designing programs and templates to use when creating your own brochure.
Flexible Designs
INCREASE YOUR BUSINESS
CONTROL DISTRIBUTION
CONTROL THE MESSAGE
Brochures offer only a small amount of information but can grab readers' attention so they seek out your business for more. With these advantages come a few disadvantages. Before printing brochures for your company, take the time to consider whether a brochure will work for your advertising needs.
EASY TO MODIFY
A brochure is a compact means of advertising. Creating a brochure for your company or products can help improve promotions and provide a cheaper means of advertising.
KEY BENEFITS
Brochures are small, allowing you to place them on doors and car windshields, as well as hand them out to people passing by your company. Due to their size, people will be more likely to hold onto a company brochure than a flyer, which they need to fold.
ADVERTISING BENEFITS
saves time
Unlike typing a full catalog or letter to a customer, a brochure saves time. You don't have to customize brochures or address them specifically to a customer. You can pop a brochure into an envelope and mail it out to potential customers without hassle.
43 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
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Front MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Why a Brochure The brochure is used by major companies and small companies in the process of growing. If you’re the owner of a small company, and your want to start creating a prestigious corporate image, a brochure is the best option for you. It’s a very affordable investment, and it will be giving you benefits as well as helping you on your advertising campaign. Your company will be seen as a consolidated one if it has a well designed brochure. When you have a well done brochure you could be sure that it will be transmitting an integrity sensation of your company, even though people tend to think that having a brochure is something expensive and only for big companies. It is right to say that planning a brochure requires time and some staff members. And the small companies don’t have time, not even a staff for deciding how to do a brochure, because of this they decide to hire a company that is specialized in brochure design. This company will be in charge of doing everything that is related to the brochure, they will make a marketing investigation, decide the brochure format and design it. When they have finished, they will call their client. And the client will decide if the brochure will be changed or not. If there is any change that the client would like to make on the design, the format or the size, that will be showed to the design company. MadMen Design put there resources together to help develop what we feel is the right product for eDocker and the new eDocker Library. Eye catching and professional with just the right amount of information to reach the merchant, this is the right product for eDocker to use as their brochure design.
45 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Content
46 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
47 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
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Back MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
The Power of the Well-Designed Brochure In conjunction with other marketing tools, brochures... ❶ Are tangible, with staying power. They give dimension and weight to anything you say about your firm and capabilities. ❷ Can demonstrate a firm's most valuable asset—its intellectual capital. ❸ Catalog and describe a firm's capabilities, facilities, expertise, or point of view, all in best light. ❹ Can supply valuable information, redounding to the benefit of the source. ❺ Give visual dimension to a firm. A well-designed, attractive publication implies a well-run, efficient organization. ❻ Give legitimacy to a new facility or service. A new practice in an existing firm, for example, becomes tangible to both its prospective clientele and the firm itself when it appears in print.
MadMen take pride in our work and the way it is presented. We realize that this layout doesn't call attention to the Instructional Activation PDF. Rest assure that our creative staff has completed that as assigned. Always keep MadMen Design in your thoughts. MadMen Design Staff
49 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Digital design Elements
Plant, Grow, Harvest.
THE eDOCKER LIBRARY DIGITAL ELEMENTS
A web banner, and email blast are forms of advertising on the World Wide Web delivered by an ad server or company. This form of online and email advertising entails embedding an advertisement into a web page or HTML information. It is intended to attract traffic to a website by linking to the website of the advertiser. Banner Ads and email blasts are very important. Some companies rely on banner ads and email blasts to remind customers to visit their URL or search for them on all social media sites.
51 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
How many interesting web banners/ads have you seen? Think about how often you visit a webpage and never read or click the banners surrounding your content—MadMen Design is here to remedy that. Using keywords and elements that naturally draw human interest, such as the word FREE, the web banners draw attention to the content. The content is then streamlined as watching a small infomercial, which ultimately directs the viewer to a large button. The new eDocker Library logo was implemented, as well as the circle ornamentation. The organic shape of the circle is cohesive with the ecosystem theme, as it is a naturally occurring shape. The natural color theme is meant to stimulate the eye, as the color green is naturally refreshing; yet combined with the eDocker blue, it proves to be a dynamic mixture of creativity and productivity.
Banner Advertising Situations ❶ Post banner ads on pages with related Web content—the more related, the better. ❷ Advertise a particular product or service in your banner, rather than your site generally. ❸ If you do advertise a particular product or service, link the banner ad to that part of your Web site, rather than your home page. ❹ Put banner ads at the top of the page, rather than farther down. ❺ Use simple messages rather than complicated ones. ❻ Use animated ads rather than static ones. ❼ Your graphic content should pique visitor curiosity, without being too obscure. ❽ Keep banner ad size small. If the page takes too long to load, a lot of visitors will go on to another page.
52 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
This is the Call to Action, derived from the actionoriented theme we've set in place through the marketing campaign. ❶ Get the user to click the link ❷ Get the user to register for a free account & start using the product ❸ Reinforce to the user why they want to upgrade to a Basic account ❹ Profit like a boss! (you don't have to put that in your campaign)
53 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Greetings from eDocker Library
Inbox X
eDocker Library converts PDF & InDesign to digital publications in minutes! Get Started for free!
Tablet and digital publishing doesn t have to be difficult nor time consuming. With eDocker Library, you will convert your PDF file or InDesign layout to a digital HTML5 publication in a just minutes! You can add easily interactive overlays onto your pages (videos, hyperlinks, webviews with any html/javascrip content). After you finish, export your project to HTML5 with a couple of clicks! No coding required! Finally, upload your project to your own web server and start to share url address of it.
54 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
E-Blast Marketing Email marketing is direct marketing. This was once done by U.S. mail. Today, marketers use email as the medium of choice putting out their messages. Emails are much cheaper and easier than mailing traditional print ads.
Identification An eBlast is an electronic version of direct mail marketing. Emails and contact lists are tailored and sent according to client's preferences. EBlast contains pre-formatted messages and a built-in contact list so you do not have to create advertisements from scratch.
Function You can use an eBlast for just about any function that requires frequently sending out electronic messages to people. This includes company newsletters and reminders about updated software information and special deals. But most people send eBlasts to keep a brand name fresh in the mind of the consumer.
Unique Features MadMen Design has remained consistent with the design of the EBlast. The main purpose of this was for the merchant to identify that this particular design was from eDocker Library. In conjunction with the rest of the designs, the EBlast holds true to the theme that was generated with the rest of the designs. In conjunction with the consistency, MadMen design also took part in adding a Call to Action button. This button allows the users to travel straight to the eDocker Library site, rather than simply typing in a long URL. A quick and easy solution to get traffic to your website.
55 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Additional Design Elements 56 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Plant, Grow, Harvest.
THE eDOCKER LIBRARY WEBSITE
The marketing campaign cannot be complete without the addition of a brand new website page. MadMen Design took the liberty in creating just that. The new eDocker Library website will attract a whole new line of merchants, giving them the unique ability to create digital publications with ease. Soon, everyone will be talking about eDocker Library.
57 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Advantages of a fresh new Library Website There are many reasons companies design and develop a new websites. For example, some companies are focused on looking more professional, contemporary, slick, etc. Others want to be more user-friendly or functional. All of these are good reasons to redesign your website but there are many more. MadMen Design have taken into account the wants and needs of eDocker, and feel that the creation of the new eDocker Library Website encompasses all that eDocker would need to attract a large merchant audience.
Add value and satisfaction By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction. MadMen Design know that the merchant is the most important variable with the launch of a brand new website. We take pride with creating a site that we know that the customer will return to time-and-time again.
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Plant – The eDocker Library website will be an extension from the original eDocker website. Here, it will house the numerous publications that merchants create with the digital publication creator for others to view and read.
Grow – With merchants using the service that the eDocker
Library website has to offer, more and more and more publications will find there way onto the site for other merchants to read.
Harvest – As the customer base grows, eventually merchants will want to have
everything that eDocker Library has to offer with the digital publication creator. The ultimate goal is to get potential free customers to subscribe to eDocker's publication services. Then and only then will the full potential of the eDocker Library experience be achieved by the merchant.
59 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
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Home Page
How it works
Unique Navigation Bar
Each tab represents something relevant to the eDocker Library website. As you navigate to different pages, these tabs may change to adhere to the pages content (see page 62 for example).
Call to Action
This particular Call to Action is on the home-page of the website. This button is a clear indicator for new merchants not familiar with the site. From there, the merchant will be taken through the process of creating there own interactive digital publication.
Creative Filter System / Shelving
The top of the unique shelving system is a creatively design filtering system. Click a tab to view what is currently the buzz of the eDocker Library, see which publications are the most popular amongst users, and see which publications have the greatest ranking in the eDocker Library network.
61 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
62 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Signed in Page
New look Categories
Run an advanced filter and find exactly what tickles your fancy. See a number of created publications according to the genre of your choice.
Color Pallet Consistency
Your new eDocker Library Logo holds some of the finest color combinations, and we utilize them in your brand new website. These colors hold a strong foundation on the page, and draw your eye in. When combined with black and white neutral colors, the pallet creates a very strong presence that's both bold and eye appealing.
Socialize and Follow
What's the point of having a library if you don't share your publications? eDocker Library enables users to follow there favorite publishers to keep up to date with there latest submissions. See how well you are doing with your own publications too! Are people viewing your publications? Are people following your page? These are some of the unique features that eDocker Library has to offer their merchants.
63 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
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Library Document Page
Specialties Social Media Integration
These days, being social is everything for websites – especially for blogs. Even search engines take account of websites’ activity on social media, so ignoring social networks and focusing on ancient SEO techniques is also out of question. Online tools such as blogs, Facebook, Twitter, YouTube and others can help provide businesses with opportunities to enhance customer relationships in real time.
Uploading & Management Capabilities
Why would you upload a creative digital publication and not have any way of managing it? Here on the new eDocker Library, you can manage your publications to the fullest. Categorize the way that you see fit, and never lose track of what you post. Keep what you like, and delete what is no longer relevant. It's completely up to you on how you want to manage your library.
The MadMen Design Team take pride in the work they do. The upmost care and precision has been taken in the design and development of the eDocker Library website. MadMen Design wants to thank you for your consideration with the design. MadMen Design Staff
65 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
ipad version Consistency
If things look very similar, it's because it is! We want our customers to remain familiar with a website/ iPad transition. Certain features of the web page have been consolidated to fit the space an iPad provides. The sleek, clean design ensures that no information is lost in the transition.
What's New?
We have taken away the sidebar of categories, and consolidated it into one clean selection screen. We also widened the shelving system to allow the reader more access to publications on the spot. A swipe through method changes the content on the shelves, while keeping the main page static to avoid too much unnecessary activity.
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Why provide a web page without the capabilities of a tablet site transition? After all, eDocker Digital Publishing Library is made with the intention of reading documents on a tablet device. It only makes sense.
67 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Text Club
Build
Connect Maintain
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SMS Short Message Service (texting)
Build
Add links to your web site, Facebook, and opt in options with free trials offer to grow your lists. Build a targeted database of contacts, and then separate them into as many Groups as you wish.
Connect Like social media management, when growing text list it is important to provide quality content. Connect to your users with mobile coupons, text to win contests, text to vote, and many other SMS Marketing campaigns.
Maintain
Reports and Statistics allow you to watch lists grow and judge the success of each, campaign. Maintaining your SMS marketing can even be done from your phone.
69 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Text Club
SMS
Marketing
Campaigns
Studies show that 84 percent of mobile phone users keep their device within 10 feet of them at all times. SMS (text) Message Marketing is becoming more and more effective than older advertising models everyday. SMS campaigns will allow eDocker to quickly and easily talk to their customers, and share information that benefits both parties. building effective SMS campaigns starts with building your text clubs numbers, by adding chances to opt in on places like your facebook, and eDocker.com. Customers can benefit from having the inside scoop on whats new, and even the latest cupon offers among many other perks.
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97 % 84 %
of mobile users read a text message within 15 minutes respond within 1 hour
While 65 percent of EMAIL is spam, less than 10 percent of SMS is. Mobile Marketing Campaign response rates are 12 – 15% compaired to direct mail response rates that are at 2 – 3 % Some companies are seeing response rates as high as 60% plus!
Direct Mail
Mobile Marketing
10% SMS
65% EMAIL
401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
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Plant, Grow, Harvest. THE eDOCKER LIBRARY SOCIAL MEDIA
Social media has proven to be an important and integral part of modern day business operations, and cannot be ignored. There are a number of reasons as to why social media should be included as a part of any business campaign and for any business to be successful in these modern times, there needs to be room for the inclusion of social media.
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❶ Although print media is successful at promoting a business, it is not as mainstream and as effective as it used to be even just a decade ago. People are now more interested in social media, largely because of the potential in terms of how many people will get the message. There are millions of people on social media sites and social networking sites, making them the perfect hunting grounds for clients. ❷ Social media allows you to create meaningful and personal relationships with clients and potential clients in ways that other channels don’t. By remaining active on social media, you make yourself be seen as part of a community, which encourages people to take interest in your business, and hopefully convert this interest into sales. ❸ Although email marketing is still used largely as part of marketing by many successful businesses, it is still not as effective as social media sites. The reason for this is that people are constantly barraged with emails on a daily basis, making it difficult to read every promotional mail. Social media sites however filter out this aspect of online marketing, and make you more visible to the client, and can relate to them on a personal level. http://www.facebook.com/eDocker.library?fref=ts
73 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Marketing assistance Our design staff at MadMen know how successful eDocker has been in the past. They have a well established market in the European country, and are looking to thrive "across the pond" in the Americas. MadMen Design takes your business seriously, and in doing so has provided what we feel are a few of the top marketing companies out there today that can help assist with your marketing campaign and needs. Always here for you at MadMen.
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2012 STATISTICS
3-year growth: 2011 Revenue: 2008 Revenue: Employees: Jobs added, prev. 3 years:
5,708% Founded: $6.4 million Location: $110,835 Industry: 149 Website: 144
2008 Irvine, CA Advertising & Marketing 29prime.com
Specializes in increasing small and midsize local businesses' visibility on the Internet. The company guarantees front page placement on Google as well as placement on Yahoo and Bing, and also offers video SEO, coupons, and Facebook and Twitter strategies.
• Local SEO
Being visible and prominent on the search engine results could be the most important investment for the future of your business. Google currently dominates the market with most people using Google as their search engine of choice. Consequently, getting top results on Google searches is 29 Prime's top priority, even though we also place you on the other major search engines. 29 Prime places your business directly in front of local customers searching for your services. The Local Maps section currently displays the top 7 businesses in your local area for the keywords searched and gives the consumer 7 phone numbers. We place your business front and center in front of customers, so they can call you instead of your competitor. Right now, they may not know you exist. 29 Prime stands 100%
behind our services with a 60 day guarantee. We will get you to the front page under at least 2 keyword searches, or it's FREE!!! You can track your progress through our bi-monthly proprietary ranking reports showing all of your keyword rankings in your and neighboring cities and zip codes.
• Organic SEO
Have your business citation/listing found below the maps section in Google, in the natural or organic area for one or more of your 10 keywords, for your local area. We meet this standard if the marketing website or a local business listing shows up in the organic results. 9 out of 10 people make a decision on the Front Page of Google, so you do not want to miss out on this great business opportunity! We will get you Front Page placement within in 60 days or it's free.
75 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
2012 STATISTICS
3-year growth: 2011 Revenue: 2008 Revenue: Employees: Jobs added, prev. 3 years:
11,082% Founded: $12.4 million Location: $111,000 Industry: 40 Website: 32
2007 San Francisco, CA Advertising & Marketing AdRoll.com
An online ad retargeting platform with more than 5,000 active advertisers around the world. Through its software-as-a-service, AdRoll makes powerful performance display ad techniques simple and profitable for businesses of all sizes.
• Facebook Retargeting
For the first time ever, use your firstparty data to retarget your site visitors on the largest inventory source on the web, with over 900M active users and 28% of U.S. ad impressions (comScore, 2012). AdRoll’s average client has had a 16x return on their ad spend on the Facebook Exchange, making new campaigns an amazing complement to traditional retargeting.
• Customer Segmentation
AdRoll makes retargeting the right users with the most effective ads incredibly simple. You can segment your potential customers based on the products they've viewed, how far into the purchase funnel they've gotten, or any other action that
you may find valuable. Just place one pixel across all of your site's pages, and create customer segments based on the URLs your customers are visiting.
• LiquidAds
Revolutionary Personalized Retargeting We've reinvented personalized retargeting by removing the pain points. As a brand, you shouldn't have to sacrifice your identity in order to get the performance boost personalized creative can deliver. Personalized creative shouldn't be ugly, and it shouldn't take months to implement. Seamlessly Integrated LiquidAds seamlessly integrate your site's product images and branding into a personalized ad unit that looks as incredible as it performs. The best part? There's
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no feed required, so you don't need to dedicate valuable engineering resources. Just place our pixel, and we'll take care of the rest.
• Actionable Analytics
At AdRoll, we provide all the tools you need in order to run highly effective Retargeting campaigns. That means that we not only provide the most robust analytics in the industry, but we also provide the tools for you to act on those metrics. Edits and optimizations are at your fingertips in our incredibly easy to use interface. Or, if you'd rather let our experts do the heavy lifting, just log in to view our detailed reports.
easy to set up, manage, and measure scientific tests so you can be sure that you're allocating your dollars to the right resources. Whether you are interested in testing different creatives, • Account Management looking to measure the lift AdRoll Retargeting The only thing that outshines our technology are provides, or comparing AdRoll Retargeting to the people who power it. Our account manage- one of our competitors, we make the process ment team is composed of industry experts who simple. work with you to achieve your campaign goals. Whether you prefer complete control, or a more • E-mail Retargeting Reinforce the messaging in your e-mail hands off approach, our team will ensure that campaigns by retargeting your most engaged your goals are met. It's just one of the reasons customers. It's a great way to reach customwhy 96% of advertisers who try AdRoll, stick ers across multiple channels, and to leverage the with AdRoll. e-mail lists you've already built. Just place our • Optimization Engineers e-mail pixel in your template, and start cross Looking to take your campaign to the next level? channel retargeting today. Wondering how you can drive even more ROI • Enterprise Solutions with AdRoll Retargeting? Our optimization We understand how demanding your clients can engineers spend their days elbow deep in your be, so we've built a team dedicated to making data, applying knowledge gained from running sure that everything goes smoothly. Whether tens of thousands of campaigns to make sure that your goals are not only met, but exceeded. you're looking for high touch account management, brand safe filters, or automated reporting, • A/B testing we've got you covered. Our Enterprise team will Our A/B testing solution makes it incredibly do all of the heavy lifting, and is accessible 24/7. They'll keep you informed, and react immediately to changing demands.
77 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
2012 STATISTICS
3-year growth: 2011 Revenue: 2008 Revenue: Employees: Jobs added, prev. 3 years:
8,593% Founded: $15.5 million Location: $177,919 Industry: 28 Website: 23
2007 Pasadena, CA Advertising & Marketing RateSpecial.com
A boutique interactive advertising agency specializing in traffic acquisition and product strategy. Its focus is matching relevant traffic to relevant products, while adding value to the consumer experience.
• Marketing Services
The Marketing Services team’s key responsibility is to bridge the gap between Advertisers and Publishers, understand the unique needs of the product and find the right combination of online traffic sources, creative advertising and performance incentives to drive the desired outcomes. The experienced account executives and account managers work in unison to consistently refine and optimize campaigns, and collaborate with both advertiser and publisher to align on the overall goals.
• Secondary Revenue
A separate team focused on Lead Funnel Monetization, E-mail List Management, Call Center Data Management, Exit
Monetization, and SMS Mobile. Maximize the revenue opportunity on traffic and consumers you’ve works so hard to attain.
• Agency Services
RATESPECIAL was founded by partners with decades of online marketing experience at pioneers of the industry. The collaboration quickly spawned one of the most innovative online advertising agencies in the space. RATESPECIAL chooses to partner with advertisers in the Credit, Real Estate, Lending, Auto and other consumer finance verticals. By taking a more concentrated approach, the Advertiser receives the expert level of service needed to consistently drive highperformance marketing campaigns into successful returns on advertising spend.
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• Knowledge
The RATESPECIAL advantage is our knowledge in the space. Our collective experience has been instrumental in the success of companies like , Autobytel, Low.com and Autotrader. That success was built upon a foundation of understanding online performance marketing, the strength of our Advertiser and Publisher relationships and our consistent efforts to innovate our business.
• Performance
Performance marketing is, in essence, data-driven decision making. And, we thrive within this specialization of online advertising. Relevance, refinement and optimization of each campaign are guided by the story the data tells and tempered by the overarching directives of the campaign. Having this balanced approach to campaign management enables the ability to open new paths to reach the ultimate goal of success.
success record and ongoing relationships enable mutually advantageous results for Advertisers looking to drive effective performance campaigns and Publishers seeking lucrative traffic monetization opportunities.
• Innovation
It has been said that the only real constant is change. How marketers deal with changes ultimately determines success. • Relevance RATESPECIAL has made every effort to RATESPECIAL's strong connections within the industry have helped forge solid not only ride the ebb and flow of online business relationships with top Advertisers advertising, but also stay ahead of the wave by innovating at each opportunity. and leading Publishers. Our proven The Secondary Revenue platform is the keystone to our approach - blending our knowledge of performance marketing, data, list management, e-mail marketing and technology to improve the value of each visitor to your campaign.
79 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
2012 STATISTICS
Generates millions of new leads every year for financial institutions and insurance companies across the U.S. and the U.K. It specializes in finding the right customers for its clients by running highly targeted campaigns across a variety of online channels.
3-year growth: 2011 Revenue: 2008 Revenue: Employees: Jobs added, prev. 3 years:
6,429% Founded: $11.3 million Location: $173,236 Industry: 23 Website: 20
• For Advertisers
We deliver premium leads at predictable costs, helping our advertisers cut through the clutter and find the customers that are right for them. When you work with Leadnomics, you’ll gain access to our vast affiliate network, lead generation expertise, and best-in-class technology.
• Technology & Integration
We strive for integration with our partners’ systems to be a hassle-free and seamless task. Our systems are designed to work well with virtually any technology and we can easily make customizations to meet your needs...and have you up and running in a flash!
• Targeted Leads Delivered
Our offers are rigorously split-tested to ensure that they are driving premium-
2007 Philadelphia, PA Advertising & Marketing Leadnomics.com
quality, highly targeted traffic. Leads are delivered in real time, allowing you to connect with potential customers when their level of interest is high and conversions are most likely.
• Flexible Pricing
We work with our lead buyers to make sure that the pricing terms make sense. Do you want to pay per lead? Or would you prefer a cost per acquisition (CPA) basis? We can accommodate a variety of options and make the pricing work for you.
• For Publishers
The Leadnomics Partner Network is among the most lucrative and technologically advanced affiliate programs of its kind, helping partners unlock the revenue potential of their properties.
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• Lucrative Offers
You only get offers that have passed our (very high) performance requirements. Get conversion rates as high as 65% and EPCs as high as $5. And for any publisher making over $100/week, we offer weekly payouts!
• Offer Optimization
When you join our partner network, you get access to rigorously split-tested offers that are continuously optimized to ensure maximum conversion rates and lead values. And all our offers are supported by in-house marketing efforts.
• Relationship Management
Our account managers have backgrounds in financial services, insurance, and more. Working with a team that has the experience of launching and managing over 40 brands, you can rest assured that your account is in the right hands.
81 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
2012 STATISTICS 3-year growth: 2011 Revenue: 2008 Revenue: Employees: Jobs added, prev. 3 years:
5,651% Founded: $7.1 million Location: $123,000 Industry: 150 Website: 138
2008 Mount Laurel, NJ Advertising & Marketing WebiMax.com
An online marketing services firm offering search engine optimization, search engine marketing, paid search, social media marketing, Web design and development, e-commerce, reputation management, and analytic reporting.
• Search Engine Optimization
WebiMax search engine optimization services are unique to the industry with verifiable results. Our SEO team procedures have been proven to increase domain authority with on and off site optimization techniques, which work in unison with content marketing and social media strategies to increase your visibility on search engine result pages. With over 150 full time employees in the US alone, WebiMax has positioned itself as the gold standard in the search engine optimization industry with it's Customer First approach toward preparing custom digital strategies for it's clients that achieve results.
• Web Design
Whether your company needs assistance designing a website, upgrading an exist-
ing website, or developing a premium e-commerce platform, WebiMax can help.
• Search Engine Marketing
WebiMax has distinguished itself as the leader in search engine marketing services. The main avenues of SEM that WebiMax leads the industry in includes Pay Per Click Management, Landing Page Optimization and Public Relations Services.
• Social Media
Social Media is evolving and starting to take over as the new form of advertising and targeted marketing. This is due to the increase in the use of social media (86% of online adults in the US and 79% of online adults in Europe engage with social media, according to Forrester),
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the amount of return that companies get from their engagement, and the growth of advertising and marketing spend on social platforms. Marketers and advertisers simply have an enhanced linkage to consumers through platforms including Facebook, Twitter, Google+, LinkedIn, YouTube, and new addition Pinterest. This year alone, companies leveraged social media more than traditional advertising channels to advertise their products and services. Some companies leverage social media to create buzz for their products through contests, engage with their audiences promoting relevant and interesting content, and providing compelling company insight and news. With 50% of American mobile users now with a smartphone, social media mobile marketing has only strengthened the sector.
• Reputation Management
WebiMax has been rated the best reputation management company by several expert sources, including TopTenReviews. com who highlight our Four Step Process
and standout features that allow our team to combat negative reviews, monitor social engagement and effectively position brands and organizations in a positive light.
• Consulting
One of our more requested areas of service is our fast growing SEO consulting services division. This division focuses on clients that have internal teams and require additional consultation to truly leverage the effectiveness of their current staff or for clients that want to do a detailed needs analysis to determine what approach is best for their specific campaign.
83 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
20123-year STATISTICS growth:
2011 Revenue: 2008 Revenue: Employees: Jobs added, prev. 3 years:
unknown Founded: unknown Location: unknown Industry: 67 Website: ?
2008 Chicago, IL Advertising & Marketing PPCAssociates.com
PPC Associates is a PPC agency that provides what they call "holistic search engine marketing" for savvy, growing clients. "Holistic" simply means that they're a full-service, full-scope search engine marketing company; they use proprietary PPC methods across a full suite of search engine marketing platforms – search advertising, display advertising, mobile PPC, and Facebook advertising -and they customize PPC campaigns to there clients' specific business objectives. There are a lot of PPC agencies out there, but PPC Associates stands out with performance -oriented around client profit, not client spend -- and client satisfaction, which checked in at an incredible 91% in a 2011 Net Promoter® Score survey. They stand behind their PPC services by offering an industry-unique two-day out clause -- but it hasn't been used yet. In fact, many of their clients have been with them for years.
SEO (Search Engine Optimization)
• Complete Website Review and Analysis • Comprehensive Keyword Analysis • Content Development • Content Marketing, Social Media Marketing, and Beyond • Understand the Value of your Inbound Links • Identify New Opportunities to Attract Inbound Links
Blogging / Content Marketing
• To create and distribute a bunch of engaging and compelling content that will bring your business to the attention of potential customers.
84 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
E-mail Marketing
E-mail Marketing consulting services can enable you to start benefiting now without requiring you to become an expert in e-mail marketing. E-mail Marketing opens up a line of communication between you and your customer base, enabling you to keep them informed about everything from upcoming specials to discounted services. It’s even effective at encouraging our customers to spread the word about your brand and can be used to foster involvement in your social media presence.
Infographics & Visual Content
Similar to written content creation, it helps to have a brand strategy that functions correctly. It’s much less time consuming for you to hand over a visual brand and style guide to a designer with things like preferred fonts and hex codes than to ask them to figure it out on their own.
Conversion Rate Optimization
A fancy way of describing the goal of converting casual website visitors into paying customers. You do this by taking steps to keep people on your website longer, with the rationale that the more time a person sticks around, the more likely they are to buy.
Leverage Social Media Tools
It’s imperative to stay actively involved in your company’s various social media presences¬–Facebook fan pages and Twitter accounts should be monitored daily and frequent activity ensured through the constant updating of content and information. This fosters engagement between you and your customers and works wonders at growing your fan base.
Reputation Management
The best offense is a good defense/ addressing issues head on/avoiding the big mistake. As you probably already know, anytime you open the door to let the goodness flood in, you’re bound to see a few negatives float to the surface. We take proactive measures to ensure that when it happens,, you have everything in place to turn a bad situation into a positive one.
85 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com
Special Thanks
MadMen Design would like to thank the Robert Morris University Graduate Program for the opportunity to work with a real world client. Our graduate instructor, Mei-Fen Chen needs to be acknowledged as well. Thank-you for pushing us, as well as your class, to its limits and back throughout this entire process. It has truly been a blessing to have had such a passionate instructor and advisor through this project. MadMen Design would like to personally thank Petteri Paananen for the amazing opportunity to work with eDocker. We are truly blessed to have had this opportunity to design and market for you. This experience that has been accompanied by this project is invaluable to us. Our limits as designers were pushed beyond there capabilities to give you a product and marketing plan beyond what we could ever think of creating. The entire experience with working with eDocker is one that we here at MadMen Design will continue to talk about and make reference to from years to come. We look forward to hearing your decision in regards to the Marketing Campaign in which we have prepared for you, and hope that we can work together in the near future. Thank you again from the bottom of our hearts,
MadMen Design Staff
86 MadMen Design | Team 5 Presentation | eDocker Marketing Campaign
Design Staff
Michael Oleshko
Ira-Lee Nesbitt
Collin Duggan
Overseer of the entire presentation and team facilitator. Oleshko is an allaround designer, proficient in Photoshop, Illustrator, and InDesign. He craves order and loves all things that are design.
Graphic Artist and visual element specialist, Nesbitt was top choice for the Senior Designer role. The lead interactive designer as well, Nesbitt holds a wide range of proficient design and interactive based software skills.
Designer and creative specialist, Duggan came to MadMen with a cauldron of ideas and visions. A passion to put his practices to action, Duggan was fit for Creative Director along side the design skills of Nesbitt.
Project Manager—
Senior Designer—
Creative Director—
87 401 S. State Street Chicago, IL 60605 | 800-762-5960 | info@MadMenDesign.com