DISCOVER THE DIFFERENCE when working with professionals
S T. R E G I S
We have the experience and expertise to sell your property at the best possible price. STRATEGIC PLANNING Deep statistical analysis to ensure ideal sales velocity and results.
SOURCING BUYERS
MARKETING Award winning, proprietary, innovative marketing strategies.
Customizable local, domestic and international outreach.
NEGOTIATING With absolute skill through any challenges our expertise is second to none.
Property owners like you have selected us for our competence and unmatched results.
EXPERIENCE With business and engineering backgrounds, our approach has garnered exceptional results. Founded by Bill Hernandez and Bryan Sereny in 2004, we have sold over $340M in 2021 of Miami Luxury Real Estate in the past 12 months and have set numerous records. As a result of our business acumen and award winning marketing, we consistently exceed the expectations of clients like
+ Douglas Elliman’s #1 experts on Miami’s top developments and communities. + Ranked #3 top grossing team out of 50,000 real estate agents & teams in Miami-Dade County. + Top 3 Team at Douglas Elliman 7 years in a row.
THE BILL AND BRYAN TEAM Founded by Bill Hernandez and Bryan Sereny in 2004, the Bill And Bryan Team is Douglas Elliman’s leading team specialized Founded Bill Hernandez Bryan Sereny in 2004, thesales Bill in luxury by homes and condosand across coastal Miami. With And Bryan Team is Douglas Elliman’s leading specialized at Miami’s most prestigious developments andteam neighborhoods, in condos for across Miami. With sales theluxury team homes is widelyand respected theircoastal extensive experience and at Miami’s most prestigious developments and neighborhoods, market knowledge. the team is widely respected for their extensive experience and market Priding knowledge. itself in providing first in class service, marketing and
results, the team has set records at both ends of the market. Priding itselfrecord in providing class service, marketing and Their track along first with intheir straightforward business results, has set the records both ends ofofthe market. acumen the hasteam positioned teamatas brokers choice for Their track along with their business captains of record industry, bankers, hedgestraightforward fund managers, family acumen has positioned the team as brokers of choice for offices and individuals on Forbes List. captains of industry, bankers, hedge fund managers, family offices and individuals on Forbes List. “In today’s shifting real estate market, we’ll make the deal and close the sale!” “In today’s shifting real estate market, we’ll make the deal and close the sale!”
Featured on: Featured on:
ABOUT BILL HERNAN ABOUT BILL HERNANDEZ Cofounder of Bill And Bryan Team Specialty: Luxury Waterfront Residential Properties Strengths: Negotiations, complex transactions, communications p: 305.910.7644 e: bill.Hernandez@elliman.com Unwavering in his disciplined approach, Bill Hernandez has earned many top sales accolades in his career. Notably, in 2018 he closed the highest condo resale in Miami in 4 years ($26M 321 Ocean Penthouse). Also, he was recognized by the director of St. Regis Bal Harbour (Jim Cohen) as one of the top selling agents of Pre-Construction units at the St. Regis development. Analytical by nature, and with the highest ethical standards, Bill would rather walk away from a deal that is not right. It is through this uncompromising professionalism and the drive to ensure every client has the best possible experience, that Bill has earned the trust, respect and friendship of his clients. With a deep understanding of technology, Bill puts his knowledge to work managing the teams far reaching marketing strategies which ensure their listings reach the right audiences at the right time. • Prior to his career in real estate, Bill was a management consultant. • Born in Atlanta, raised in Germany, became a full time Miami resident in 2003.
ABOUT BILL HERNANDE BOUT BRYAN SERENY Cofounder of Bill And Bryan Team Specialty: Luxury Waterfront Residential Properties Strengths: Architecture, strategic pricing, marketing p: 305.531.3300 e: bryan.sereny@elliman.com A consummate professional with encyclopedic knowledge of Miami’s most prestigious waterfront properties, Bryan Sereny is one of Miami’s most reputable and respected brokers. Realizing early on that long-term success in real estate could only be achieved by providing clients with honest astute counsel, he takes deep pride in maintaining superior market knowledge at all times. He is often consulted by developers seeking guidance on project viability. Because of his unit service, he has earned a substantial referral base with numerous clients basing decisions on their trust in his interpretation of the market. His professionalism, tenacity and absolute discretion are highly valued by his clients. His professionalism is unmatched in his field as he maintains the strictest of broker - client privilege. Exceptionally driven, patient, and forthright, Bryan is a great problem solver and delivers top results for clients that trust in his guidance.
• Prior to his career in real estate, Bryan worked in healthcare information technology • Born in Manhattan, raised in Connecticut, became a full time Miami resident in 2000 • 1999 BA Management Boston University
ST. REGIS SALES ST. REGIS 1900
ST. REGIS 1902-S
ST. REGIS PH-15
ST. REGIS 802-N
ST. REGIS 705-N
ST. REGIS 1201-S
ST. REGIS 1102-N
ST. REGIS 2401-N
ST. REGIS PH-07
Bal Harbour, 33154
Bal Harbour, 33154
Bal Harbour, 33154
Bal Harbour, 33154
Bal Harbour, 33154
Bal Harbour, 33154
Bal Harbour, 33154
Bal Harbour, 33154
Bal Harbour, 33154
EFFECTIVE
MARKETING Your property will be marketed with the most innovative, award winning, results producing methods.
AWARD-WINNING We are the proud recipients of the Miami Beach Chamber of Commerce’s Most Innovative Method of Marketing Award. We are never complacent, rather, constantly enhancing our marketing to deliver the best outcomes for our clients. Bill And Bryan Team’s full time, dedicated, Director of Marketing will provide you with the utmost attention and your property will receive a custom tailored marketing plan.
MARKETING COLLATERAL We shall develop for your property custom marketing collateral, including traditional materials such as professional multi-page brochures and printed flyers that have a concise informational introduction of your property. These are strategically distributed to all high impact locations and channels. Other marketing tools include your own personalized property website, professional property video tour, vinyl scroll banner, constant social media updates, and other innovative materials.
“3D Virtual Walkthrough”
DIGITAL PRESENTATION Our team ensures our clients have the latest technology and marketing solutions for their properties including video tours and digital 360 degree walk throughs via MatterPort. These marketing initiatives elevate your property above the competition, and dovetails with numerous key strategies we execute throughout the sales process.
VISIT MURANOLPH4.COM TO SEE AN EXAMPLE
BEFORE LISTING ACTIVE • Craft a detailed description, narrative and script • Take professional photos and lifestyle video • Create a custom website for your property • Create top-tier marketing materials, both branded and unbranded • Create 3D virtual tour via MatterPort • Shoot lifestyle video similar to the 321 Video • Run “coming soon” campaign to build interest prior to going live • Contact Douglas Elliman PR to generate media coverage of property • Zoom property launch with Elliman’s top 50 brokers • Create 50 custom branded websites for Elliman’s top 50 brokers
WEEK 1 • Place your property active on the MLS • Present your property on DouglasElliman.com • Present your property on KnightFrank.com • Syndicate your property on 50+ websites including Zillow.com, Trulia.com, Realtor.com • Send an email announcement of your property to over 10,000 local Miami real estate agents & 50,000 out of state real estate agents. • Send an email announcement to Douglas Elliman agents in New York, California, Texas, Colorado, Massachusetts and Connecticut of your property. • Broadcast “New Listing” to all social media outlets • Follow up with 1-to-1 calls to top brokers and potential buyers
WEEK 2 • Provide you with a marketing overview with links to all materials and online sources that were posted during Week 1 launch • Schedule and coordinate broker previews during the week • Send unbranded materials to all interested brokers to send to their clients: this includes unbranded micro website and unbranded video • Enroll property to be part of the weekly Open House for all Brokers
WEEK 3 • Schedule and coordinate broker showings throughout the week • Send 8.5X11 direct mail featuring your property to over 5,000 addresses targeting high-net-worth clientele • Post property to all social media outlets • Follow up with 1-to-1 calls to top brokers and potential buyers
WEEK 4 • Schedule and coordinate broker showings throughout the week • Open House or schedule private broker preview • Provide you with a 4-week detailed report going over promotional activity, showings and broker feedback •Evaluate the status of the property, activity and discuss moving forward
ONGOING • Actively promote your property online through various channels • Provide you with a weekly or bi-weekly activity report • Research who is viewing and/or sharing • Broker outreach with unbranded materials • Targeted Google Adwords Campaign promoting website. Buyers seeking homes similar to yours will find ads pointing to your property. • Promotion of property video. Video will play in the Hamptons, New York City, London, Aspen, Los Angeles. Minimum 10,000 views per month. • 1-to-1 community outreach to buyers and brokers • Secure special event promotion opportunities for Art Basel/Boat Shows/etc. • Monitor the market to ensure we remain competitive
Stats & Activity Report | 321 OCEAN PH (bi-weekly / monthly report)
Days on Market (DOM)
140 Days Scheduled Showings
Social Media Impressions Likes Reach Profile Visits
13.3K 9.2K 2.9K 7.3K
11 Showings Newsletters YouTube Views Impressions Hours Watched Audience Retention Click-Through Rate
210.4K 537.9K 11.1K 66.2% 7.2%
Pixel Tracking Instagram | Facebook | Web
Total Opens Clicks Shares
8,956 562 102
Listing Websites Elliman.com – Click Here KnightFrank.us – Click Here Miami1.com – Click Here Realtor.com – Click Here Trulia.com – Click Here Redfin.com – Click Here
SOCIAL MEDIA OUTREACH As a key element in our digital marketing strategy, our team makes heavy use of our social media outlets. We utilize the online social community and connect with potential buyers and brokers globally spanning from the United States, Brazil, Canada, UK, Italy, among others.
INSTAGRAM >75,000 followers
FACEBOOK /billandbryanteam
YOUTUBE /Miami1
YOUTUBE YOUTUBE YOUTUBE
AVERAGE ENGAGEMENT
VIEWS IN EXCESS OF VIEWS EXCESS VIEWS ININ EXCESS OFOF
6.74%
2,400,000 2,400,000
SOLD $29.5M
5004 N BAY ROAD
OUR COMMITMENT TO OUR PROFESSION IS SECOND ONLY TO OUR COMMITMENT TO CLIENTS. Established in 2004 The Bill and Bryan Team led by Bill Hernandez and Bryan Sereny have cultivated a unique niche market serving buyers and sellers in Miami’s most prestigious waterfront developments. Our outstanding professionalism and all-encompassing-knowledge differentiates our team from our competitors. This knowledge, coupled with an innate ability to understand our client needs, makes our team uniquely qualified to guide our clients to the right decision. Representing buyers and sellers alike, our clients have come to depend on our encyclopedic market knowledge, highly analytical approach, and network of the city’s top real estate attorneys and bankers. This has positioned our team as the brokers of choice for Hedge Fund Managers, Corporate CEO’s, and other high net worth individuals from NYC and abroad. Our remarkable business insight and real estate acumen have positioned us as one of the most successful and diverse top producing teams in Miami.
BRYAN SERENY, P.A.
Broker Associate P: 305.531.3300 E: Bryan.Sereny@elliman.com
BILL HERNANDEZ, P.A.
Executive Director of Sales P: 305.910.7644 E: Bill.Hernandez@elliman.com
1111 Lincoln Road, Suite 805, Miami Beach, FL 33139 305.791.2349 | www.billandbryanteam.elliman.com