THE INDUSTRY LEADER IN PRACTICE MANAGEMENT FOR OVER 2O YEARS
CURRENT MARKET CONDITIONS
More than 800,000 physicians practice medicine in the United States today, according to the American Medical Association. Their specialties, locations, and practice sizes might differ, but the challenges of navigating the ever-changing healthcare environment are felt by all. According to a recent survey, many of the top challenges facing practices are related to the recent changes in healthcare, including: MANAGING FINANCES with the uncertainty
of Medicare reimbursement rates
PREPARING FOR REIMBURSEMENT MODELS
that place a greater share of financial risk on the practice PREPARING FOR THE TRANSITION
to ICD-10 diagnosis codes PARTICIPATING IN the Centers for Medicare & Medicaid Services’ EHR meaningful use incentive program Source: 2012 MGMA, Medical Practice Today: What members have to say
The Result…
With medical practices facing overwhelming changes in their day-to-day operations, the need for practice management information by physicians and office administrators is greater than ever before. PHYSICIANS PRACTICE is the resource practices have trusted for over twenty years for practical, essential business advice.
CONNECT WITH PHYSICIANS PRACTICE
| PHYSICIANS PRACTICE |
800 781 2211 | WWW.PHYSICIANSPRACTICE.COM |
1
WHY PHYSICIANS PRACTICE?
WHY PHYSICIANS PRACTICE?
BROAD REACH PHYSICIANS PRACTICE
PHYSICIANS PRACTICE carries
provides the ideal audience for advertisers to target the physicians they need to reach across multiple specialties.
nearly 50% of the non-pharmaceutical advertising pages in the marketplace. Why do more advertisers turn to us?
TYPE OF PRACTICE
EXCEPTIONAL CONTENT
Group Practitioner: 41%
Our renowned editorial staff provide practical, proven solutions for the “real-world” concerns their businesses face. These include billing, coding, collections, technology, work flow, staffing, compensation, and legal and financial matters.
Solo Practitioner: 59%
COMPREHENSIVE OPTIONS PHYSICIANS PRACTICE offers a comprehensive
platform that allows you to reach physicians through a combination of advertising opportunities and custom solutions with print and digital media options. Our print options include: Bellybands | Cover-Tips | Inserts/Outserts | Mailing Lists Polybags | Reprints | Syndicated Content
26-50 (9%)
51-100 (4%)
101-200 (2%) 200+ (2%)
GROUP SIZE BREAKDOWN
10-25 (23%)
2 (13%)
3-4 (17%)
5-9 (30%)
SPECIALTY Unlike publications that target only one specialty, Physicians Practice reaches a broad spectrum of healthcare practitioners and their office staff.
BUYING POWER 81% of surveyed readers say they are responsible for making purchasing decisions for their practice/clinic. (March 2010 Physicians Practice readership survey)
GROUP SIZE Our broad reach mirrors the national demographics — Physicians Practice is distributed to solo practitioners and groups of all sizes.
| PHYSICIANS PRACTICE |
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2
MARKET AND PRINT CIRC OVERVIEW
HOW WE TOP THE COMPETITION
Advertisers turn to PHYSICIANS PRACTICE because we offer unsurpassed quality at an outstanding value, making us the clear leader amongst our competitors.
COMPETITIVE ANALYSIS OF PRACTICE MANAGEMENT JOURNALS PHYSICIANS PRACTICE reaches a large, broader audience
$1,008.70
CIRCULATION
250,000 CPM Rate
200,000 150,000
$800
176,748 150,000
$600
100,000
$400
70,061
50,000 $68.70
$84.67
$182.22
$82.29
$200
22,500
0
2,300
(based on 2010 data)
Physicians Practice FREQUENCY 10x
$1,000
Medical Economics
Group Practice Journal (AMGA)
24x
BPA-AUDITED
l
l
NON-ASSOCIATION PUBLICATION
l
l
ALL SPECIALTIES
l
10x
CPM RATE
at a lower CPM rate than any other publication of its kind.
0
MGMA Connexion Family Practice (MGMA)* Management (AAFP)* 10x
6x
l
l
l
Source: Publisher’s own print data from 2013 media kits. *Resigned BPA membership as of 2008 Circulation Statements.
Group Practice Journal (AMGA) (17.2%)
Family Practice Management (2.2%)
B2B ADVERTISING MARKET SHARE
Medical Economics (8.6%)
PHYSICIANS PRACTICE carries nearly 50% of the non-pharmaceutical advertising pages in the marketplace. This is a result of our long-standing reputation as the trusted source of practice management advice for physicians and their office staff. Source: Internal Tracking Report based on January 2011 – September 2011 Publications
MGMA Connexion (MGMA) (27.4%)
Physicians Practice (44.7%)
| PHYSICIANS PRACTICE |
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3
EDITORIAL OVERVIEW
QUICK EXCELENCE DECLARATION?
2 0 1 2 W IN N E R O F
[minus subhead] to follow suit with previous “overview” pages?
PHYSICIANS PRACTICE has a long-standing reputation for quality editorial, design, and research recognized by leading industry awards. In 2012, Physicians Practice received ten prestigious editorial and design awards.
Awards EDITORIAL | RESEARCH | DESIG
N
BROUG
HT TO YOU
SPITA YOUR HO
BY
L
2 APR IL 201
American Society of Business Publication Editors (ASBPE) NATIONAL AWARDS
gh hours Not enou Small y? in the da make a changes ce. en big differ
Silver Award, Best Trade Show / Conference Coverage: MGMA 2011 Conference, Physicians Practice Staff
TICE: IN PRAC GUIDE ACOs: A ICIANS YS FOR PH
Honorable Mention, Best Multi-Platform Presentation: “Best States to Practice 2011,” Physicians Practice Staff
LOGY: TECHNO NATING COORDI TH CARE WI OLS TO MOBILE THE LIST: PATIENT SY 10 EA RS SE PLEA
REGIONAL AWARDS
Gold Award, Best Feature Story: “Arm Yourself Against Malpractice Suits,” March 2011, Keith L. Martin
American Society of Healthcare Publication Editors (ASHPE) Gold Award, Best Legislative or Government Article: “ICD-10: Why You Shouldn’t Wait,” September 2011, Marisa Torrieri Silver Award, Best Digital / Print Integration: “Best States to Practice 2011,” October 2011, Aubrey Westgate, Bob Keaveney; Web: Jonathan Lewis, Cyndy Finnie, Keith L. Martin Silver Award, Best Website: PhysiciansPractice.com Silver Award, Best Overall Use of Graphics: “The Great American Physician Survey: Your Juggling Act Continues,” October 2011, Bill Ellis, Paul Zwolak
Trade Association Business Publications International (TABPI) Honorable Mention, Best Editor’s Column: The Bigger Picture, June 2011, “Who Cares About ACOs?,” Bob Keaveney Honorable Mention, Best E-newsletter: PEARLS, Erica Sprey, Physicians Practice Staff Top 25, Best Feature Article: “Arm Yourself Against Malpractice Suits,” March 2011, Keith L. Martin
The 2013 editorial calendar is available online at www.physicianspractice.com/about-us Interested in working with Physicians Practice’s Editorial Department? Visit us online for answers to your questions on content, editorial calendars, and contact information. | PHYSICIANS PRACTICE |
800 781 2211 | WWW.PHYSICIANSPRACTICE.COM |
4
PRINT RATES, DATES, & SPECS JUN E
201 2
BROU
GHT TO
YOUR
NATIONAL CLOSING DATES
ISSUE SPACE ARTWORK PUBLISHED
January
12/7/12
12/12/12
1/10/13
February
1/9/13
1/14/13
2/7/13
March
2/8/13
2/13/13
3/11/13
April
3/8/13
3/13/13
4/5/13
May
4/11/13
4/16/13
5/9/13
June
5/9/13
5/14/13
6/7/13
6/18/13
6/21/13
7/17/13
September
8/5/13
8/8/13
9/3/13
October
9/4/13
9/9/13
10/2/13
July/Aug/Tech
Nov/Dec
10/8/13
2013 RATES
10/11/13
The whe ending a n, why, and how patient re of lationship
PEARLS : INCR EASING TECHNO REFE LOGY: RRAL TOOL PATIENT S S TO HE PERSPE LP WITH CTIVE: THE AD IC DICTED D-10 PATIE NT
READEX Ad Study MGMA
BROU
GHT TO
YOUR
SEP TEM
BER
YOU BY
HOSP
ITAL
201 2
Place
(Black and White)
1 PAGE
1x
11,525 7,990 5,660
10,605
gering gies are wa Doctorsw career strate . ifts on ne hcare sh N as healt ERICA
1/2 PAGE 1/3 PAGE
7,330
YOU BY
ITAL
CUTTING TIES
HIMSS
11/5/13
FREQUENCY
3x
BONUS DISTRIBUTION/ AD STUDY
HOSP
EAT AM EY THE GR AN SURV PHYSICI where
reveals putting they ’re ips. their ch
5,230
6x
10,080 7,100 5,005
9x
9,620 6,880 4,870
12x
8,905
6,470 4,590
15x
8,620
6,280 4,450
18x
8,335
6,090 4,315
20x
8,050
5,900 4,175
24x
7,765
5,710 4,035
also
LOGY: TECHNO USE NGFUL RT MEANI REPO RESS PROG SK: R’S DE F STRATO ADMINI AGING STAF MAN OADS WORKL
Color: In addition to earned B&W rates, color rates are per page and apply to full or partial pages. 4-color: $1,400
EFFECTIVE RATE DATE January 2013
AGENCY DISCOUNT 15% gross billing on space, color, cover, and preferred position charges.
COVERS AND PREFERRED POSITIONS PREMIUM PLACEMENT
FEE TO EARNED B&W RATES
Inside Front Cover (C2)
Plus 45%
Inside Back Cover (C3)
Plus 20%
Back Cover (C4)
Plus 65%
Table of Contents
Plus 20%
Opposite Editor’s Column
Plus 20%
Opposite Bigger Picture
Plus 20%
Pages 1, 2, and 3
Plus 20%
Opposite Noteworthy
Plus 15%
Opposite Tech Doctor
Plus 15%
Opposite Technology
Plus 15%
Opposite Pearls
Plus 15%
Opposite Letters
Plus 15%
All preferred positions must be requested in writing prior to the new contract year. A 60-day cancellation notice is required in writing and subject to short rate.
| PHYSICIANS PRACTICE |
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5
PRINT RATES, DATES, & SPECS AD SIZES
Full Page 6.75” x 9.5” (Live Area) 7.75” x 10.5” (Trim Size) 8” x 10.75” (With Bleed)
1/3 Square 4.275” x 4.275”
NON-BLEED AD DIMENSIONS
X
HEIGHT
6.5”
X
4.4375”
1/2 Vertical
4.275”
X
7.125”
1/3 Square
4.275”
X
4.275”
1/3 Vertical
2.05”
X
9.6705”
FULL-PAGE BLEED AD DIMENSIONS
WIDTH
X
HEIGHT
Trim Size
7.75”
X
10.5”
Live Area Size
6.75”
X
9.5”
8”
X
10.75”
Bleed Size
1/2 Vertical 4.275” x 7.125”
1/2 Horizontal 6.5” x 4.4375”
ADDITIONAL TERMS AND CONDITIONS:
WIDTH
1/2 Horizontal
1/3 Vertical 2.05” x 9.6705”
Binding: Perfect Bound | Line Screen: 133
BUSINESS MARKETING SOLUTIONS: Eric Temple-Morris VP, Client Solutions/Sales 503 203 1060 eric.temple-morris@ubm.com Pamela Peterson National Sales Manager 203 523 7032 pamela.peterson@ubm.com Seth Geller National Sales Manager 410 818 2716 seth.geller@ubm.com
PHARMACEUTICAL MARKETING SOLUTIONS: Eric Temple-Morris VP, Client Solutions/Sales 503 203 1060 eric.temple-morris@ubm.com
PRODUCTION: For complete mechanical specifications, visit http://mediakit.ubmmedica.com/production-resources or contact Carlos Yanez at 203 523 7072 carlos.yanez@ubm.com
1. Positioning of advertisements is at the sole discretion of UBM Medica, except where a specific position has been agreed to by UBM Medica in writing. 2. UBM Medica assumes no liability for any errors or omissions in key numbers or facts appearing in advertisements. The advertiser is responsible for the content of the advertisement. 3. UBM Medica makes no warranty of any kind with respect to its services to be delivered hereunder and hereby disclaims any and all warranties, express or implied, including without limitation, all warranties of merchantability, fitness for a particular purpose, and non-infringement. All services are provided on an as is basis without guarantee. 4. UBM Medica is not liable for any delays in the production or delivery of the publication or product due to any conditions beyond UBM Medica’s control. 5. The advertiser hereby represents and warrants to UBM Medica that the advertiser has the right to publish the advertising materials or other information provided hereunder (“Ad Materials”) in the form delivered and manner published without infringing or violating the rights of any third party or violation of any law, rule, or regulation. The advertiser agrees, at its own expense, to indemnify, defend, and hold harmless UBM Medica, its employees, officers, directors, representatives, agents, and affiliates, against any and all claims, demands, suits, actions, proceedings, damages, liabilities, costs, expenses, and losses of any kind (including attorneys’ fees and costs) arising out of or related to (a) the printing, publication, or distribution of any Ad Materials hereunder, (b) the Ad Materials or any matter or thing contained in any Ad Materials and/or (c) third parties’ access to advertiser’s website and/or use of advertiser’s products and services (including but not limited to, claims of trademark or copyright infringement, libel, defamation, breach of confidentiality, privacy or data protection violation, false, deceptive or misleading advertising or sales practices). . 6. UBM Medica shall not be liable to advertiser, its agency, or any third party under or in relation to these terms or any insertion order for any consequential, incidental, special, or indirect damages of any kind or nature, under any theory of law or equity, and whether or not UBM Medica has been advised of the possibility of such damages. In no event will UBM Medica’s liability under or in relation to these terms or any insertion order exceed the fees actually paid to UBM Medica for the ad materials giving rise to such liability. 7. UBM Medica reserves the right to hold the advertiser and its agency jointly and severally liable for all monies that are due and payable to UBM Medica. 8. Advertising in UBM Medica’s online products and services is subject to the terms of the applicable online insertion order. 9. All payments are due within thirty (30) days of the invoice date. Advertiser shall pay a late charge of 1% per month (12% per year) on all invoices not paid within thirty (30) days of the date of such invoices. In case advertiser is in default with payment of one or more invoices, UBM Medica is entitled to hold back the publication of further orders until all amounts due are paid. If Advertiser fails to make timely payment, Advertiser will be responsible for all reasonable expenses (including attorneys’ fees) incurred by UBM Medica in collecting such amounts. UBM Medica reserves the right to suspend credit and/or performance of its obligations if Advertiser fails to make timely payment. Fees are exclusive of all. Advertiser shall be responsible for payment of all taxes, duties, and similar charges assessed in connection with the Services or on any payments made by Advertiser hereunder, excluding taxes on UBM Medica’s net income. | PHYSICIANS PRACTICE |
800 781 2211 | WWW.PHYSICIANSPRACTICE.COM |
6
DIGITAL MEDIA OVERVIEW For over 20 years, physicians and their office staff have turned to PHYSICIANS PRACTICE for practical solutions to their most critical management issues. PhysiciansPractice.com provides a wealth of interactive tools created to help build more efficient, profitable practices. Now, we offer more digital opportunities to reach our audience with programs focused on: • • • •
branding/awareness lead generation audience development thought leadership positioning
contacts:
OUR REACH IN THE MARKET CONTINUES TO GROW: • 200,000 page views/month • 70,000 unique visitors/month
PHYSICIANS PRACTICE
Eric Temple-Morris VP, Client Solutions/Sales 503 203 1060 eric.temple-morris@ubm.com
SITE ENHANCEMENTS: • Over 50 topic centers covering the issues facing practices today • SearchMedica web-wide professional search • Interactive & enhanced navigation tools • New Buyers Guide with enhanced sharing tools and lead generation • Greater SEO with higher visibility in online search
Seth Geller National Sales Manager 410 818 2716 seth.geller@ubm.com Pamela Peterson National Sales Manager 203 523 7032 pamela.peterson@ubm.com
| PHYSICIANS PRACTICE.COM |
800 781 2211 | WWW.PHYSICIANSPRACTICE.COM | digital media
1
RUN-OF-SITE BANNERS
YOUR
Top Leaderboard (728x90) 1 Spot $90 CPM
PHYSICSAN RT
AD GETSH TENIOA OFSITE ORSVIT
Rectangle (300x250) 2 Spots #1: $90 CPM #2: $80 CPM
1
Skyscraper (160x600) 1 Spot $90 CPM
2
Interstitial Banner (640x480) $100 CPM Grab the attention of PhysiciansPractice.com visitors at the first moment they access our content. Served once per day to each unique visitor, this banner allows your message to stand out from competing ads on the site.
MOBILE AD UNITS STANDARD
EXPANDABLE (UPWARD)
320 x 50
320 x 416
300 x 50
300 x 416
216 x 36
216 x 300
168 x 28
168 x 200
$100 CPM
RETARGETING OPPORTUNITY
Extend the voice of your campaign into environments that healthcare professionals visit after they have left our sites through the use of behavioral targeting. Your banner will appear on popular sites such as CNN, FOX News, Yahoo, Plaxo, and many others. Contact us for a complete list of lifestyle and news sites in our network.
Bottom Leaderboard (728x90) 1 Spot $70 CPM
$50 CPM ($1,500 minimum)
| PHYSICIANS PRACTICE.COM |
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2
HIGH IMPACT BANNERS
WALLPAPER
(1280x1050 (with 980 px gap) — 150x1050 on both sides of site) $135 CPM
LEADERBOARD PUSHDOWN (728x90 expands to 728x270) 1 spot – min. 25K imp/month • Appears in the leaderboard position and ad pushes down • Editorial content below the leaderboard will push down and the larger image will take its place 25K imp/month: $135 CPM | 50K+ imp/month: $120 CPM
| PHYSICIANS PRACTICE.COM |
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3
HIGH IMPACT BANNERS
INTELLICENTER AD UNIT Your logo here TAB
TAB
TAB
TAB
300 x 600, UP TO 5 TABS, INCLUDES 1x AD BUILD OBUY)($10,MINT
Super-sized ad unit serves as a site-within-a-site, showcasing assets such as: – Videos u
– White Papers – Social Content Feed – Interactive Polls Download PDF
Persistent call to action
uM etric
reporting includes interactions, downloads, streams, sharing and more
u
arget by specialty T profile across the UBM Medica Network
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4
E-NEWSLETTERS
OUR FREE, OPT-IN E-NEWSLETTERS ARE SENT TO NEARLY ,0UNIQE 7 SUBCRIE
BANNERS
E-Newsletter Pricing (Per send — Net rates)
Leaderboard (728x90)
$2,000
Skyscraper (160x600)
$1,750
Rectangle (300x250)
$1,500
Text #1
$1,500
Text #2
$1,125
Text #3
$750
Text #4
$750
TEXT ADS
75 words maximum with hyperlinks
SELECT THE RIGHT DISTRIBUTION FOR YOUR TARGET AUDIENCE E-NEWSLETTER
DISTRIBUTION
SUBSCRIBERS
AUDIENCE
CONTENT
Highlights from the Blog weekly (Tuesday) 52,600
Physicians, practice administrators and their office staff
The latest update from the Practice Notes blog
Physicians Practice PEARLS weekly (Thursday) 70,000
Physicians, practice administrators and their office staff
Provides tips and strategies on effective practice management
Best of Physicians Practice weekly (Friday) 60,000
Physicians, practice administrators and their office staff
Delivers PhysiciansPractice.com’s top articles, tools, podcasts, and more
Advertorial E-Blasts • Distribute your supplied HTML content to nearly 50,000 subscribers • Limited to 2 exclusive targeted e-blasts per week (Wed. and Fri.), scheduled on a first-come-first-serve basis $5,000 net per blast
| PHYSICIANS PRACTICE.COM |
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SPONSORED CONTENT
Digital Magazine/ Tablet Edition Build brand awareness through the expanding tablet medium.
H T6 IM WO C P. E I H S T N C O A I R T P S N L A E I R C S Y H P
CAPITALIZE ON SRO T ARTSIN MDA NA SNAIC SYHP
n Published quarterly in 2013 n Features “Best Of” and New Content from Physicians Practice • Articles, blogs, columns • Audio/Video interactive elements n Leverage existing print or tablet-friendly creative, or supply tablet-optimized assets • Banner ad units (Static: 768x1024 max., Rich/Tablet Friendly: 768x90 expands to 768x1024 max.) • Full-page ads between articles linking to sponsor’s own supplied content • Sponsor audio/video segments • Registration form or digital BRC n Sponsorship includes monthly performance reporting
Topic Center (s)
Annual sponsorship/4 issues Exclusive (300,000 imp/year, includes branding on weekly traffic drivers) — $80,000 net/year (or $20,000/issue) OR Multi-sponsor (4 max., 75,000 imp/year) $30,000 net/year (or $7,500/issue)
A comprehensive resource on a single topic, drawing on content from within PhysiciansPractice.com, as well as from across the web. n Provide physicians and their staff with the most current information on their most critical practice management issues. n Combine your content with articles from Physicians Practice and other resources including podcasts and more. n Programs have 3-month minimum • Exclusive (entire banner roadblock and 6 content links) – $7,500 net/month • Multi-sponsored (banner and content links) • Position #1 (728x90 and 3 contentlinks) – $5,000 net/month • Position #2 (300x250 and 2 content links) – $3,000 net/month • Position #3 (160x600 and 1 content link) – $2,000 net/month n Audience development is included in the program with monthly HTML emails to nearly 50,000 subscribers. | PHYSICIANS PRACTICE.COM |
800 781 2211 | WWW.PHYSICIANSPRACTICE.COM | digital media
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SPONSORED CONTENT
Supplied Asset Landing Page Program
H T6 IM WO C P. E I H S T N C O A I R T P S N L A E I R C S Y H P
(Customized Microsite)
CAPITALIZE ON SRO T ARTSIN MDA NA SNAIC SYHP
• Leverage your pre-existing materials such as presentation decks, white papers, case studies, video programming and podcasts with a dedicated landing page on PhysiciansPractice.com. • Traffic drivers will appear on PhysiciansPractice.com and, where appropriate, on relevant sites across the UBM Medica Network. Dedicated emails will drive additional traffic to the landing page. • No-risk programs are performance-priced based on views to the landing page. • Contact your account representative for more details and program pricing.
Expert Stream Microsites This turnkey, robust learning environment can be tailored to your objectives. ExpertStreams feature your selected speaker(s) or a UBM Medica supplied expert delivering informative content in an engaging platform.
Custom Digital Solution • Tailored programs built around your company’s key objectives that include a combination of branding awareness, lead generation, and content creation • Key metric-based goals guaranteed • Monthly metric reporting included • Please consult us to explore options
•V ideo ExpertStreams: Speaker video capture, optional content sequencing including multiple modules and/or content tracks, optional in-stream polling, viewer engagement metrics and optional lead generation. • Audio ExpertStreams: Speaker audio capture, lead generation, navigation features including chapter selection and search, visitor registration and use metrics. • Programs start at $20,000 net (click here for example)
(click here for example)
| PHYSICIANS PRACTICE.COM |
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SPONSORED CONTENT
H T6 IM WO C P. E I H S T N C O A I R T P S N L A E I R C S Y H P
CAPITALIZE ON SRO T ARTSIN MDA NA SNAIC SYHP
Essentials Guide Help practices navigate their most critical management concerns. • Guides contain custom content created by Physicians Practice on a topic of your choice. • This enduring resource will be promoted throughout the UBM Medica PCP audience and will be gated after the first viewed pageof content for lead generation.
Sponsored Resources
$15,000 net/6-month program, with 150 leads guaranteed
Promote your company’s solutions alongside PhysiciansPractice.com’s trusted content. Your resources are featured on our home-page, throughout the site, and are promoted in dedicated e-mail blasts. Post your: white papers | case studies podcasts | product brochures | or more Posting fee: $1,200 net/asset Lead Generation (optional): $50/lead (Optional gating can be customized to meet budget or timeframe)
PRACTICE MANAGEMENT UBM MEDICA NETWORK
Briefing Center • Customized virtual event platform to fit your needs and brand • Great for: product announcements, press centers, town halls, corporate updates • Includes 1 live day with 6-month archive, 1 audio webcast and supporting assets. Additional content & features available. • Pricing starts at $15,000 net,with 150 leads guaranteed
Access physicians and practice administrators across the Practice Management UBM Medica Network. Comprised of some of the most respected HCP and specialty sites on the Web, the UBM Medica Network enables advertisers to reach authenticated physicians and other healthcare professionals across 30 medical specialties and therapeutic categories. Practice Management Network sites include: HITECH Answers | MedicExchange HealthcareNOWradio.com | EMR Daily News Marketing opportunities include: Run-of-site banners | E-newsletter banners Advertorial e-BlastsSponsored Content
| PHYSICIANS PRACTICE.COM |
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8
EVENTS
Total Conference Sponsorship Package Align your company with Physicians Practice to provide objective, topic-specific news and developments leading up to, and during major industry events in 2013. This comprehensive package gives you full exposure during key shows to our large audience that includes: • Banners: Rotated on Physicians Practice.com for 2 months (60,000 total impressions) • E-newsletters: Banner placement in 4 of PhysiciansPractice.com’s weekly e-newsletters • Advertorial E-Blast: Sponsor’s content blasted to our database of nearly 50,000 • Lead Generation Package (100 leads): Gated supplied asset posting on PhysiciansPractice.com • Sponsored Video Segment: 3-5 minute professional video featured on dedicated conference page with full licensing rights Pick 3 Options - Total $10,000 net Pick 4 Options - Total $12,500 net Pick 5 Options - Total $15,000 net
Conference Reporter Experts from Physicians Practice cover the latest trends in practice management at the industry’s biggest conferences in 2013. • Sponsor coverage from HIMSS or MGMA. • Your sponsorship will include banners and sponsored content links on: n E-mail updates for pre-show and daily conference coverage n A dedicated conference page will also be hosted on PhysiciansPractice.com for 3 months following theconference. n S ponsored Video Segment: 3-5 minute professional video featured on dedicated conference page with full licensing rights
$12,000: Pos 1: 728x90 banner + 3 supplied content/ assets and on-site video of supplied speaker
$10,000: Pos 2: 300x250 banner + 2 supplied content/ assets and on-site video of supplied speaker
$8,000: Pos 3: 160x600 banner + 1 supplied content/ asset and on-site video of supplied speaker
(click here for example)
Sponsored Video The Physicians Practice editorial team will record and produce a 3-5 minute, professional-quality HD video based on supplied speaker interview. • Featured on dedicated conference page for 6 months •F ull licensing rights to use in your other marketing efforts throughout the year $3,500 net | PHYSICIANS PRACTICE.COM |
800 781 2211 | WWW.PHYSICIANSPRACTICE.COM | digital media
9
BUYERS GUIDE
HOW CAN YOU REACH +0 ,04 SREYUB HCAE ?HTNOM The Physicians Practice Buyers Guide is now offered in a comprehensive, all-digital platform. This platform makes it easier for your company to reach practices at the moment they are searching for your products.
ENHANCEMENTS INCLUDE:
BUYERS GUIDE
All Digital Platform
PROMINENTLYDISPLAYED SEARCH FUNCTIONS that allow
buyers to easily locate your listing by keyword, category, or location.
SITE MODULES showcasing
Recently Added Listings, Featured Listings, and Popular Listings throughout the Buyers Guide to improve the visibility of your listing.
ABILITY TO UPDATE YOUR LISTINGS at any
time, ensuring buyers will receive the most current information on your products and services.
Over 90 industry categories allow potential buyers in practices nationwide to find your products and services — and to contact you directly. Visit http://buyers-guide.physicianspractice.com to view a complete list of categories.
SELF-SERVICE PLATFORM
allows you to quickly create your listings and manage invoicing. CONTACT AND SHARING TOOLS allow physicians
and administrators to receive updates on your listing, contact you directly, and share information with colleagues. NEW MONTHLY, DEDICATED E-BLAST
to further drive traffic and increase lead generation.
| PHYSICIANS PRACTICE.COM |
800 781 2211 | WWW.PHYSICIANSPRACTICE.COM | digital media
10
BUYERS GUIDE
LISTING PACKAGE OPTIONS AND RATES
Listing Packages
“C” PACKAGE
“B” PACKAGE
Featured Listing
•
Logo
•
Listing Description Size
BUYERS GUIDE
“A” PACKAGE
1,000 characters
500 characters
NA
Phone
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Fax
•
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•
Address
•
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Website
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$599
$399
$199
PRICING/NET PER LISTING (1 YEAR)
Looking to expand your reach in the Buyers Guide? Post and update listings in multiple categories to reach a greater audience.
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Category Banners
728x90 leaderboard $5,000 net/year
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$7,500 NET price/year
$37.50/cost per lead
2 supplied content links — 100 leads guaranteed
$5,000 NET price/year
$50/cost per lead
1 supplied content link — 50 leads guaranteed
$3,500 NET price/year
$75/cost per lead
| PHYSICIANS PRACTICE.COM |
300x250 rectangle $3,000 net/year
800 781 2211 | WWW.PHYSICIANSPRACTICE.COM | digital media
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