Retro-Future Apple Magazine

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New AirPods Pro taking on the go listening to a new level

Can the new iPad

replace your computer?

2020 A l l

N e w

Collection

Including

History of Steve Jobs


Contents Contents Page Products 2020 Collection iPhone 11 Pro Ipad Pro AirPods Pro About Apple Apple Watch MacBook Pro Mac Pro History of Steve Job’s

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2020 Line Up AirPods Pro

AirPods Pro are first in-ear earbuds that feature Active Noise Cancellation technology. We previously used ANC in its onear Beats headphones. Active Noise Cancellation leverages two microphones and advanced software algorithms to adapt sound to each individual’s ear.

iPhone 11 Pro

The iPhone 11 Pro is Apple’s most powerful phone that come in a one-hand-friendly size. It has a triple-lens camera to capture best-in-class photos and video from a variety of perspectives, a new night mode to enhance low-light photography and extra battery life prowess.

iPad Pro

It’s a magical piece of glass. It’s so fast most PC laptops can’t keep up. It has pro cameras that can transform reality. And you can use it with touch, pencil, keyboard, and now trackpad. It’s the new iPad Pro. Advanced cameras combined with a large display, fast performance and highly calibrated sensors have always made iPad uniquely capable. The Wide and new Ultra Wide cameras help you frame the perfect photo or video. And together with studio‑quality mics and four-speaker audio, you can even set up a multi‑camera filmmaking rig. The LiDAR scanner works with the pro cameras, motion sensors and frameworks in iPadOS to measure depth. This combination of hardware, software and unprecedent­ed innovation makes iPad Pro the world’s best device for augmented reality.

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About Apple Apple Inc.

Apple is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Five technology companies, alongside Amazon, Google, and Facebook.

suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.

The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker. Apple’s software includes macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam acoustic fingerprint utility, and the iLife and iWork creativity and productivity

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak’s Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years,

Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple’s marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs and others resigned to found NeXT. As the market for personal computers expanded and evolved through the 1990s, Apple lost market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day charge for him to rehabilitate the financially troubled company—reshaping it with layoffs, executive restructuring, and product

focus. In 1997, he led Apple to buy NeXT, solving the desperately failed operating system strategy and bringing Jobs back. Jobs pensively regained leadership status, becoming CEO in 2000. Apple swiftly returned to profitability under the revitalizing Think different campaign, as he rebuilt Apple’s status by launching the iMac in 1998, opening the retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

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