2012
BILLY CHOU
2015
CONTENT YU LAN
ON THE PITCH
SPIRAL
KALAMUCHIAO
Social design project
Istallation
Chandelier
Drawbridge
06
14
18
22
BORN FOR YOU
IDENTITY DESIGN
Art project
NEWTON’S
GRAPHIC WORKS
U.NEEDSOFT.TECH OVOV IT’S
28
34
46
BILLY CHOU
PO CHUN CHOU
CONTACT
EDUCATION
415-1, Sec2, Zhonghua Rd., Zhongzhen district, Taipei City 100, Taiwan
Bachelor of Art and Design
E-mail: pochunchou@gmail.com
Yuan Ze University, Taiwan. (2010-2014)
01
05
05
135 Yuan-Tung Road, Chung-Li, Taiwan 320-03
05
E-mail: AD_Dept@saturn.yzu.edu.tw
WORKING EXPERIENCE
05
JUN2013-JUN2014
JUN2014-Present
Intern, b-logic Branding Consultancy co., LTD
Assistant Designer, b-logic Branding Consultancy co., LTD
05
- Graphic
05
- Logo / Identity Design - Packaging Design No.148, Sec. 1, Zhicheng Rd., Shilin Dist., Taipei City 111, Taiwan Katy@blogic.com.tw
YU LAN
BILLY CHOU 6 YULAN PROJECT
YU LAN Social Design Project 2012 Yu Lan , also know as Magnolia denudata, is a flower that originated in China more than 2,500 years ago. In 1661, it was introduced to Taiwan as a medium to add fragrance to tea leaves. Taiwanese women also started to use it as an accessory and wore it on their heads. Over time, Yu Lan slowly became a symbol of local Taiwanese culture. Nowadays though, it is not as popular nor seen as prestigious as it once was. Sold on roads with heavy traffic or in temples by elderly women or disabled, people mostly buy them out of sympathy for the sellers, rather than for their true value.
For this project, I attempted to bring back the value of Yu Lan through updated package design and the cooperation with an organization helping people to realize their dreams.
BILLY CHOU 7 YULAN PROJECT
MARKETING SYSTEM
7pm
In southern Taiwan, Farmers start to harvest flowers at night. They put flowers into buckets which are filled with ice, and transport them to Taipei. 9pm
The Wholesalers in Taipei start their work at 9:00. They contact farmers and individual retailers to confirm orders, then wait for the flowers to be delivered.
2 am
After midnight, flowers have now arrived in Taipei. Wholesalers divide the flowers into separated orders and deliver them to retailers. 7 am
Sellers string flowers with iron wires, and begin selling them.
BILLY CHOU 8 YULAN PROJECT
NEW IMAGE of Yu Lan
YU LAN
PANTONE Yellow 0131 C
PANTONE 444c
BILLY CHOU 9 YULAN PROJECT
NEW BUSINESS MODEL
The new business model refers to social enterprise. Yu Lan are sold by elderly women or disabled , disabilities, or people who simply want to support their education and hobbies. Instead of buying from wholesales, vendors buy flowers from the organization for the double price. Vendors undergo an inductiory proceed and sign uthe code of conduct. They sell flowers with professional tools and packaging. Besides, the organization gives profits to vendors to pursue their dreams.
BILLY CHOU 10 YULAN PROJECT
Step1
S t ep 2
S t ep 3
Street Ve n d o r s
Farmers
Social Enterprise
Application Review
owers
Salary
Social Enterprise
Social Enterprise
Street Ve n d o r s
Professional Training
Packaging
Wholesale
Street Ve n d o r s
Selling
BILLY CHOU 11 YULAN PROJECT
The new Packaging design for YuLan continues and improves the traditional. To protect and support the flower, I created a wired structure buyers can hang the flower, or let it stand on the table. Besides, the packaging makes YU LAN a nice gift.
BILLY CHOU 12 YULAN PROJECT
BILLY CHOU 13 YULAN PROJECT
ON THE PITCH Installation 2012
The installation symbolized the goal shooting action of football player , the motion of twisting the torso to focus strength from the body and the legs to gain maximum power for the shot. This motion starts from the calf, continuing to the contraction of the upper leg muscles, then the energy is released at a high speed, kicking the ball outward while keeping the body balanced.
The turning plate can be used to control the action of the installation. When the plate is turned to its limit, the leg of the installation will move up and inward until the release of the plate, where it will kicked out with great power.
TThe turning plate can be used to control the action of the installation
BILLY CHOU 16 ON THE PITCH
The motion of the Installation when the plate is turned to its limit
BILLY CHOU 17 ON THE PITCH
SPIRAL Chandelier 2012
The theme is of the motion path of a spinning top on a flat surface.
When a top is in motion, it spins
around a fixed spiral axis at the same time it spins around its own axis.Then path of the top will change when the surface is tilted at different angles. The greater the angle of the surface, the further the tip of the spinning top will be shifted.
The chandelier uses the six different different motion paths of the spinning top generated by the tilting of the surface at six different angles as the concept. Putting the paths side by side to varies the diffusion of light coming out from the chandelier.
BILLY CHOU 19 SPIRAL CHANDELIER
BILLY CHOU 20 SPIRAL CHANDELIER
BILLY CHOU 21 SPIRAL CHANDELIER
KALAMUCHIAO Drawbridge 2012
Inside of our campus, we constructed a suspension drawbridge spanning ten meters. The entire drawbridge is made of timber. The tower structure at the both ends pulls on twenty cotton ropes in tension, acting as the main support for the bridge. The bridge has two towers measuring five and three meters. The cotton rope is attached to the end of the bridge forming isosceles triangles, defying gravity, achieving equilibrium of human and earth.
BILLY CHOU 24 KALAMUCHIAO
The installation took one month to complete and was exhibited for3 months in the campus.
BILLY CHOU 25 KALAMUCHIAO
BILLY CHOU 28 BORN FOR YOU
BORN FOR YOU Art Project This project explores the material consumption habit of human beings. Nowadays, advertisements use more and more different marketing tactics. Being a consumer, we are unconsciously being influenced. The minds of consumers are being led by powerful messages in form of slogans and images. We don't consider the innate quality of the goods , making superficial decisions based on the brands and celebrities that promoting the product. ‘Born For You’ uses the selling of oneself to reflect on this situation, providing a series of print and video advertisement. Making use of popular slogans, product details and fancy packaging is meant to attract consumers.Without providing any practical information or how the product should be used, the consumer only knows that he had bought BILLYCHOU. Do we really care about the product itself or just its marketing ?
BILLY CHOU 29 BORN FOR YOU
BILLY CHOU 30 BORN FOR YOU
BILLY CHOU 31 BORN FOR YOU
Project : Brand logo and packaging (b-logic Branding consultancy) Client : NEWTON’S Year : 2014
BILLY CHOU 34 N E W T O N ’ S
PL AI N T YO G UR
YOGURT PLAIN
BILLY CHOU 35 N E W T O N ’ S
BILLY CHOU 36 N E W T O N ’ S
BILLY CHOU 37 1N E W T O N ’ S
BILLY CHOU 38 U.NEEDSOFT
T. 886 2 2394 3767 F. 886 2 2394 1281
20F., No.101, Sonde Rd., Xinyi Dist.,Taipei City 110, Taiwan 110 台北市信義區松德路101號20樓
BILLY CHOU
T. 886 2 2394 3767 F. 886 2 2394 1281 20F., No.101, Sonde Rd., Xinyi Dist.,Taipei City 110, Taiwan 110 台北市信義區松德路101號20樓
Project : Company logo and idendity Client : U.needsoft tech.co.LTD Year : 2014
BILLY CHOU 39 U.NEEDSOFT
des
glaces
BILLY CHOU 40 OVOV ICECREAM
Billy Chou TEL
02 2481 1348
MOBILE
0925 228 343
ovovice@hotmail.com
Project : Brand logo and packaging ( b-logic Branding consultancy) Client : OVOV Icecream Year : 2014
BILLY CHOU 41 OVOV ICECREAM
seafood
Project : Brand logo and packaging Client : IT’S seafood Year : 2014
BILLY CHOU 42 IT’S SEAFOOD
energetic
fresh
SEAFOOD
TIG ER PR AW N
12 PCS / 20 OZ 07.06.20 14
BILLY CHOU 43 IT’S SEAFOOD
ONE
BILLY CHOU 46 GRAPHIC WORKS
INTERSECTION
BILLY CHOU 47 GRAPHIC WORKS
2014元智大學藝術與設計學系畢業展 中
山
創
意
基
雙 連 站 2 號 出 口 左 轉 ，步 行 約 8 分 鐘 主辦單位
一零四級元智大學藝術與設計系畢籌會
Graduation Exhibition 2014
地
台北市中山區民生東路一段21號
5.10 SAT 11:00 開放時間
茶會
10:00 -18:00 (週 一 至 15:00)
Department of Art & Design, Yuan Ze University URS21 Chung Shan Creative Hub 活動專頁
BILLY CHOU 48 GRAPHIC WORKS
https://www.facebook.com/yzuad
15 DECEMBER
TOOLBOOK S T RE LK A D E S I G N AWARD 2014
Through this global competition, we are seeking thenext up-and-coming designer to lead STRELKA to “Launch to Infinity”.
BILLY CHOU 49 GRAPHIC WORKS
THANK YOU