Portfolio 16

PORTFOLIO

B I L LY C H O U

Billy Chou is a Taiwanese designer based in London,

E D U C AT I O N

WORKING EXPERIENCES

MA Graphic Branding and Identity London College of Communication University of Arts London (2015-)

January 2013 - January 2014 Intern, b-logic Branding Consultancy co., LTD, Taiwan

Born in 1992 in Taipei, Taiwan. Currently studying MA Graphic Branding Identity in London College of Communication.

His work ranges from graphic design, branding, drawings, and art installations. pohcunchou@gmail.com +44 7706708973

Bachelor of Art and Design Yuan Ze University, Taiwan. (2010-2014)

January 2014 - May 2015 Junior Designer, b-logic Branding Consultancy co., LTD, Taiwan

PROJECTS

B I L LY C H O U

SPIRAL

Installation

The theme is of the motion path of a spinning top on a flat surface. When a top is in motion, it spins around a fixed spiral axis at the same time it spins around its own axis.Then path of the top will change when the surface is tilted at different angles. The greater the angle of the surface, the further the tip of the spinning top will be shifted.

The installation uses the six different different motion paths of the spinning top generated by the tilting of the surface at six different angles as the concept. Putting the paths side by side to varies the diffusion of light coming out from the installation.

B I L LY C H O U

SPIRAL

Installation

The theme is of the motion path of a spinning top on a flat surface. When a top is in motion, it spins around a fixed spiral axis at the same time it spins around its own axis.Then path of the top will change when the surface is tilted at different angles. The greater the angle of the surface, the further the tip of the spinning top will be shifted.

The installation uses the six different different motion paths of the spinning top generated by the tilting of the surface at six different angles as the concept. Putting the paths side by side to varies the diffusion of light coming out from the installation.

B I L LY C H O U

SPIRAL

Installation

The theme is of the motion path of a spinning top on a flat surface. When a top is in motion, it spins around a fixed spiral axis at the same time it spins around its own axis.Then path of the top will change when the surface is tilted at different angles. The greater the angle of the surface, the further the tip of the spinning top will be shifted.

The installation uses the six different different motion paths of the spinning top generated by the tilting of the surface at six different angles as the concept. Putting the paths side by side to varies the diffusion of light coming out from the installation.

B I L LY C H O U

ON THE PITCH

Installation

The installation symbolized the goal shooting action of football player , the motion of twisting the torso to focus strength from the body and the legs to gain maximum power for the shot. This motion starts from the calf, continuing to the contraction of the upper leg muscles, then the energy is released at a high speed, kicking the ball outward while keeping the body balanced.

The turning plate can be used to control the action of the installation.

When the plate is turned to its limit, the leg of the installation will move up and inward until the release of the plate, where it will kicked out with great power.

B I L LY C H O U

ON THE PITCH

Installation

The installation symbolized the goal shooting action of football player , the motion of twisting the torso to focus strength from the body and the legs to gain maximum power for the shot. This motion starts from the calf, continuing to the contraction of the upper leg muscles, then the energy is released at a high speed, kicking the ball outward while keeping the body balanced.

The turning plate can be used to control the action of the installation.

When the plate is turned to its limit, the leg of the installation will move up and inward until the release of the plate, where it will kicked out with great power.

B I L LY C H O U

ON THE PITCH

Installation

The installation symbolized the goal shooting action of football player , the motion of twisting the torso to focus strength from the body and the legs to gain maximum power for the shot. This motion starts from the calf, continuing to the contraction of the upper leg muscles, then the energy is released at a high speed, kicking the ball outward while keeping the body balanced.

The turning plate can be used to control the action of the installation.

When the plate is turned to its limit, the leg of the installation will move up and inward until the release of the plate, where it will kicked out with great power.

B I L LY C H O U

LINK IN A CITY

Graphic

Link In a City is my field of study report in MA Graphic Branding and Identity, London College of Communication.

Researching visible and invisible links and connections in the city.

B I L LY C H O U

LINK IN A CITY

Graphic

Link In a City is my field of study report in MA Graphic Branding and Identity, London College of Communication.

Researching visible and invisible links and connections in the city.

B I L LY C H O U

LINK IN A CITY

Graphic

Link In a City is my field of study report in MA Graphic Branding and Identity, London College of Communication.

Researching visible and invisible links and connections in the city.

B I L LY C H O U

LINK IN A CITY

Graphic

Link In a City is my field of study report in MA Graphic Branding and Identity, London College of Communication.

Researching visible and invisible links and connections in the city.

B I L LY C H O U

DESGIN & BRAND PRINCIPLES

Graphic

A set of cards showing design and brand principles. Inspired from the word card for kids, teaching myself how to design and brand by the easiest way.

Part of the course of MA Graphic Branding and Identity, London College of Communication.

B I L LY C H O U

DESGIN & BRAND PRINCIPLES

Graphic

A set of cards showing design and brand principles. Inspired from the word card for kids, teaching myself how to design and brand by the easiest way.

Part of the course of MA Graphic Branding and Identity, London College of Communication.

B I L LY C H O U

DESGIN & BRAND PRINCIPLES

Graphic

A set of cards showing design and brand principles. Inspired from the word card for kids, teaching myself how to design and brand by the easiest way.

Part of the course of MA Graphic Branding and Identity, London College of Communication.

B I L LY C H O U

ALIBI

B I L LY C H O U

Graphic

Poster for Final Show of Department of Art and Design, Yuan Ze University Taiwan.

2 0 1 4 元 智 大 學 藝 術 與 設 計 學 系 畢 業 展

中山創意基 台北 市中 山 區民生 東 路一段21

Graduation Exhibition 2014

地 號

5.10 SAT 11:00 開放時間

10:00 -18:

茶會

00 ( 週一 至 15:0 0 )

Department of Art & Design, Yuan Ze Universi ty URS21 Chung Shan Creative H ub 活動專 頁

https://www.facebook.com/yzu

ad

AFTER TOOLBOOK

Graphic

Poster for "After Toolbook" Strelka Design Award 2014.

B I L LY C H O U

IT'S SEAFOOD

Brand Identity

It's seafood is a seafood retailer based in Taiwan.

This project is done by Billy Chou and the marketing team of B-logic Branding Consultancy.

B I L LY C H O U

IT'S SEAFOOD

Brand Identity

It's seafood is a seafood retailer based in Taiwan.

This project is done by Billy Chou and the marketing team of B-logic Branding Consultancy.

B I L LY C H O U

IT'S SEAFOOD

Brand Identity

It's seafood is a seafood retailer based in Taiwan.

This project is done by Billy Chou and the marketing team of B-logic Branding Consultancy.

B I L LY C H O U

IT'S SEAFOOD

B I L LY C H O U

Brand Identity

It's seafood is a seafood retailer based in Taiwan.

This project is done by Billy Chou and the marketing team of B-logic Branding Consultancy.

TI G ER PRAW N

12 PCS / 20 OZ 07.06.20 14

NEW TON'S

Brand Identity

Yogurt shop in Taiwan.

This project is done by Billy Chou, Una Tzeng and the marketing team of B-logic Branding Consultancy.

B I L LY C H O U

NEW TON'S

B I L LY C H O U

Brand Identity

Yogurt shop in Taiwan.

This project is done by Billy Chou, Una Tzeng and the marketing team of B-logic Branding Consultancy.

PL AI N T YO G UR

MONOGRAM

Brand Identity

English tea retailer based in Taiwan, This project is done by Billy Chou and the marketing team of B-logic Branding Consultancy.

B I L LY C H O U

MONOGRAM

Brand Identity

English tea retailer based in Taiwan, This project is done by Billy Chou and the marketing team of B-logic Branding Consultancy.

B I L LY C H O U

U.NEEDSOFT

Brand Identity

Identity for a Taiwanese electronics company- U.needsoft Tech.Co.LTD. This project is done by Billy Chou, and the marketing team of B-logic Branding Consultancy.

B I L LY C H O U

U.NEEDSOFT

Brand Identity

Identity for a Taiwanese electronics company- U.needsoft Tech.Co.LTD. This project is done by Billy Chou, and the marketing team of B-logic Branding Consultancy.

B I L LY C H O U

U.NEEDSOFT

B I L LY C H O U

Brand Identity

Identity for a Taiwanese electronics company- U.needsoft Tech.Co.LTD. This project is done by Billy Chou, and the marketing team of B-logic Branding Consultancy.

N SondeRd., nyi Xi Dis t., Taipei City 110, Taiwa n T. 886 2 2394 376720F., o.101, F. 886 2 2394 1281110台北市信義區松德路101號20樓

BIL LY CHOU

T. 886 2 2394 3767 F. 886 2 2394 1281 20F., o.101, N SondeRd., nyi Xi Dis t., Taipei tyCi110, Taiwa n 110台北市信義區松德路101號20樓

YU LAN

Social Design

Yu Lan , also know as Magnolia denudata, is a flower that originated in China more than 2,500 years ago. In 1661, it was introduced to Taiwan as a medium to add fragrance to tea leaves.

Taiwanese women also started to use it as an accessory and wore it on their heads. Over time, Yu Lan slowly became a symbol of local Taiwanese culture. Nowadays though, it is not as popular nor seen as prestigious as it once was. Sold on roads with heavy traffic or in temples by elderly women or disabled, people mostly buy them out of sympathy for the sellers, rather than for their true value.

For this project, I attempted to bring back the value of Yu Lan through updated package design and the cooperation with an organization helping people to realize their dreams.

B I L LY C H O U

YU LAN

B I L LY C H O U

Social Design

Yu Lan , also know as Magnolia denudata, is a flower that originated in China more than 2,500 years ago. In 1661, it was introduced to Taiwan as a medium to add fragrance to tea leaves.

Taiwanese women also started to use it as an accessory and wore it on their heads. Over time, Yu Lan slowly became a symbol of local Taiwanese culture. Nowadays though, it is not as popular nor seen as prestigious as it once was. Sold on roads with heavy traffic or in temples by elderly women or disabled, people mostly buy them out of sympathy for the sellers, rather than for their true value.

For this project, I attempted to bring back the value of Yu Lan through updated package design and the cooperation with an organization helping people to realize their dreams.

Yu Lans and orchids are usually sold together in front of Taiwanese traditional temples by elderly women or disabled.

YU LAN

B I L LY C H O U

Social Design

Yu Lan , also know as Magnolia denudata, is a flower that originated in China more than 2,500 years ago. In 1661, it was introduced to Taiwan as a medium to add fragrance to tea leaves.

Taiwanese women also started to use it as an accessory and wore it on their heads. Over time, Yu Lan slowly became a symbol of local Taiwanese culture. Nowadays though, it is not as popular nor seen as prestigious as it once was. Sold on roads with heavy traffic or in temples by elderly women or disabled, people mostly buy them out of sympathy for the sellers, rather than for their true value.

For this project, I attempted to bring back the value of Yu Lan through updated package design and the cooperation with an organization helping people to realize their dreams.

Yu Lans and orchids are usually sold together in front of Taiwanese traditional temples by elderly women or disabled.

YU LAN

B I L LY C H O U

Social Design

Yu Lan , also know as Magnolia denudata, is a flower that originated in China more than 2,500 years ago. In 1661, it was introduced to Taiwan as a medium to add fragrance to tea leaves.

Taiwanese women also started to use it as an accessory and wore it on their heads. Over time, Yu Lan slowly became a symbol of local Taiwanese culture. Nowadays though, it is not as popular nor seen as prestigious as it once was. Sold on roads with heavy traffic or in temples by elderly women or disabled, people mostly buy them out of sympathy for the sellers, rather than for their true value.

For this project, I attempted to bring back the value of Yu Lan through updated package design and the cooperation with an organization helping people to realize their dreams.

pm pm

In southern Taiwan, Farmers start to harvest flowers at night.

They put flowers into buckets which are filled with ice, and transport them to Taipei.

am The Wholesalers in Taipei start their work at 9:00.

They contact farmers and individual retailers to confirm orders, then wait for the flowers to be delivered.

am After midnight, flowers have now arrived in Taipei.

Wholesalers divide the flowers into separated orders and deliver them to retailers.

Sellers string flowers with iron wires and begin selling them.

Yu Lans from farms to markets

YU LAN

B I L LY C H O U

Social Design

Yu Lan , also know as Magnolia denudata, is a flower that originated in China more than 2,500 years ago. In 1661, it was introduced to Taiwan as a medium to add fragrance to tea leaves.

Taiwanese women also started to use it as an accessory and wore it on their heads. Over time, Yu Lan slowly became a symbol of local Taiwanese culture. Nowadays though, it is not as popular nor seen as prestigious as it once was. Sold on roads with heavy traffic or in temples by elderly women or disabled, people mostly buy them out of sympathy for the sellers, rather than for their true value.

For this project, I attempted to bring back the value of Yu Lan through updated package design and the cooperation with an organization helping people to realize their dreams.

The new business model The new business model refers to social enterprise. Yu Lan are sold by elderly women or disabled , disabilities, or people who simply want to support their education and hobbies. Instead of buying from wholesales, vendors buy flowers from the organization for the double price. Vendors undergo an inductiory proceed and sign uthe code of conduct. They sell flowers with professional tools and packaging. Besides, the organization gives profits to vendors to pursue their dreams.

YU LAN

B I L LY C H O U

Social Design

Yu Lan , also know as Magnolia denudata, is a flower that originated in China more than 2,500 years ago. In 1661, it was introduced to Taiwan as a medium to add fragrance to tea leaves.

Taiwanese women also started to use it as an accessory and wore it on their heads. Over time, Yu Lan slowly became a symbol of local Taiwanese culture. Nowadays though, it is not as popular nor seen as prestigious as it once was. Sold on roads with heavy traffic or in temples by elderly women or disabled, people mostly buy them out of sympathy for the sellers, rather than for their true value.

For this project, I attempted to bring back the value of Yu Lan through updated package design and the cooperation with an organization helping people to realize their dreams.

The new Packaging design for YuLan continues and improves the traditional.

To protect and support the flower, I created a wired structure buyers can hang the flower, or let it stand on the table.

Besides, the packaging makes YU LAN a nice gift.

YU LAN

B I L LY C H O U

Social Design

Yu Lan , also know as Magnolia denudata, is a flower that originated in China more than 2,500 years ago. In 1661, it was introduced to Taiwan as a medium to add fragrance to tea leaves.

Taiwanese women also started to use it as an accessory and wore it on their heads. Over time, Yu Lan slowly became a symbol of local Taiwanese culture. Nowadays though, it is not as popular nor seen as prestigious as it once was. Sold on roads with heavy traffic or in temples by elderly women or disabled, people mostly buy them out of sympathy for the sellers, rather than for their true value.

For this project, I attempted to bring back the value of Yu Lan through updated package design and the cooperation with an organization helping people to realize their dreams.

The new Packaging design for YuLan continues and improves the traditional.

To protect and support the flower, I created a wired structure buyers can hang the flower, or let it stand on the table.

Besides, the packaging makes YU LAN a nice gift.

YU LAN

B I L LY C H O U

Social Design

Yu Lan , also know as Magnolia denudata, is a flower that originated in China more than 2,500 years ago. In 1661, it was introduced to Taiwan as a medium to add fragrance to tea leaves.

Taiwanese women also started to use it as an accessory and wore it on their heads. Over time, Yu Lan slowly became a symbol of local Taiwanese culture. Nowadays though, it is not as popular nor seen as prestigious as it once was. Sold on roads with heavy traffic or in temples by elderly women or disabled, people mostly buy them out of sympathy for the sellers, rather than for their true value.

For this project, I attempted to bring back the value of Yu Lan through updated package design and the cooperation with an organization helping people to realize their dreams.

The new Packaging design for YuLan continues and improves the traditional.

To protect and support the flower, I created a wired structure buyers can hang the flower, or let it stand on the table.

Besides, the packaging makes YU LAN a nice gift.

H U M A N I N V O LV E M E N T

Film

This project is a collaborative project with Wolff Olins.

With the fourth industrial revolution fast approaching, design is changing with automation becoming an increasing presence in all facets of design.

At this point, we create a fictional future organisation for human design standards which tests human involvement throughout the design process. assessing the design process for purity of human involvement through five different categories giving an overall percentage to the entire design process that meet the criteria of human involvement.

Our goal is to raise awareness and advocate human involvement throughout the design process.

Promoting qualifying products to the consumer by making them aware of the human involvement and craftsmanship that has gone into the design. .

B I L LY C H O U

H U M A N I N V O LV E M E N T

Film

This project is a collaborative project with Wolff Olins.

With the fourth industrial revolution fast approaching, design is changing with automation becoming an increasing presence in all facets of design.

At this point, we create a fictional future organisation for human design standards which tests human involvement throughout the design process. assessing the design process for purity of human involvement through five different categories giving an overall percentage to the entire design process that meet the criteria of human involvement.

Our goal is to raise awareness and advocate human involvement throughout the design process.

Promoting qualifying products to the consumer by making them aware of the human involvement and craftsmanship that has gone into the design. .

B I L LY C H O U

H U M A N I N V O LV E M E N T

Film

This project is a collaborative project with Wolff Olins.

With the fourth industrial revolution fast approaching, design is changing with automation becoming an increasing presence in all facets of design.

At this point, we create a fictional future organisation for human design standards which tests human involvement throughout the design process. assessing the design process for purity of human involvement through five different categories giving an overall percentage to the entire design process that meet the criteria of human involvement.

Our goal is to raise awareness and advocate human involvement throughout the design process.

Promoting qualifying products to the consumer by making them aware of the human involvement and craftsmanship that has gone into the design. .

B I L LY C H O U

KALAMUCHIAO

Drawbridge

Inside of our campus, we constructed a suspension drawbridge spanning ten meters.

The entire drawbridge is made of timber. The tower structure at the both ends pulls on twenty cotton ropes in tension, acting as the main support for the bridge. The bridge has two towers measuring five and three meters. The cotton rope is attached to the end of the bridge forming isosceles triangles, defying gravity, achieving equilibrium of human and earth.

B I L LY C H O U

KALAMUCHIAO

Drawbridge

Inside of our campus, we constructed a suspension drawbridge spanning ten meters.

The entire drawbridge is made of timber. The tower structure at the both ends pulls on twenty cotton ropes in tension, acting as the main support for the bridge. The bridge has two towers measuring five and three meters. The cotton rope is attached to the end of the bridge forming isosceles triangles, defying gravity, achieving equilibrium of human and earth.

B I L LY C H O U

BORN FOR YOU

Art Project

This project explores the material consumption habit of human beings.

Nowadays, advertisements use more and more different marketing tactics. Being a consumer, we are unconsciously being influenced. The minds of consumers are being led by powerful messages in form of slogans and images. We don't consider the innate quality of the goods , making superficial decisions based on the brands and celebrities that promoting the product. ‘Born For You’ uses the selling of oneself to reflect on this situation, providing a series of print and video advertisement. Making use of popular slogans, product details and fancy packaging is meant to attract consumers.Without providing any practical information or how the product should be used, the consumer only knows that he had bought BILLYCHOU. Do we really care about the product itself or just its marketing ?

B I L LY C H O U

BORN FOR YOU

Art Project

This project explores the material consumption habit of human beings.

Nowadays, advertisements use more and more different marketing tactics. Being a consumer, we are unconsciously being influenced. The minds of consumers are being led by powerful messages in form of slogans and images. We don't consider the innate quality of the goods , making superficial decisions based on the brands and celebrities that promoting the product. ‘Born For You’ uses the selling of oneself to reflect on this situation, providing a series of print and video advertisement. Making use of popular slogans, product details and fancy packaging is meant to attract consumers.Without providing any practical information or how the product should be used, the consumer only knows that he had bought BILLYCHOU. Do we really care about the product itself or just its marketing ?

B I L LY C H O U

BORN FOR YOU

Art Project

This project explores the material consumption habit of human beings.

Nowadays, advertisements use more and more different marketing tactics. Being a consumer, we are unconsciously being influenced. The minds of consumers are being led by powerful messages in form of slogans and images. We don't consider the innate quality of the goods , making superficial decisions based on the brands and celebrities that promoting the product. ‘Born For You’ uses the selling of oneself to reflect on this situation, providing a series of print and video advertisement. Making use of popular slogans, product details and fancy packaging is meant to attract consumers.Without providing any practical information or how the product should be used, the consumer only knows that he had bought BILLYCHOU. Do we really care about the product itself or just its marketing ?

B I L LY C H O U

BORN FOR YOU

Art Project

This project explores the material consumption habit of human beings.

Nowadays, advertisements use more and more different marketing tactics. Being a consumer, we are unconsciously being influenced. The minds of consumers are being led by powerful messages in form of slogans and images. We don't consider the innate quality of the goods , making superficial decisions based on the brands and celebrities that promoting the product. ‘Born For You’ uses the selling of oneself to reflect on this situation, providing a series of print and video advertisement. Making use of popular slogans, product details and fancy packaging is meant to attract consumers.Without providing any practical information or how the product should be used, the consumer only knows that he had bought BILLYCHOU. Do we really care about the product itself or just its marketing ?

B I L LY C H O U

THANK YOU

B I L LY C H O U

Billy Chou is a Taiwanese designer based in London,

E D U C AT I O N

WORKING EXPERIENCES

MA Graphic Branding and Identity London College of Communication University of Arts London (2015-)

January 2013 - January 2014 Intern, b-logic Branding Consultancy co., LTD, Taiwan

Born in 1992 in Taipei, Taiwan. Currently studying MA Graphic Branding Identity in London College of Communication.

His work ranges from graphic design, branding, drawings, and art installations. pohcunchou@gmail.com +44 7706708973

Bachelor of Art and Design Yuan Ze University, Taiwan. (2010-2014)

January 2014 - May 2015 Junior Designer, b-logic Branding Consultancy co., LTD, Taiwan