Mkt 571 week 2 learning team assignment product offering

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Kudler Fine Foods Product The mission of Kudler Fine Foods is to serve the customers with the different type of premium food, wine and the associated stuff in a consumer friendly environment (University of Phoenix, 2008). Strategic policy of KFF focuses on expansion of business and loyal customer base. This will be achieved through high-margin services. For these plans, UAE seems like a good option. This concise marketing plan will explain six factors; market needs and growth opportunities, SWOT analysis, market competition, service offering, service identification and justification for this specific service.

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