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Are Negative Reviews Killing Your Medical Practice? Understanding the impact the web has on everyday life, James Dreesen, CEO of Get New Patients, Inc., reaches out to the vulnerability of the medical professional in the age of the world wide web. The exposure we all face is magnified when it pertains to our livelihood. The doctor, who gets an unfair or false review from a disgruntled employee or unscrupulous competitor can suffer financially. With social networking and internet sites geared toward soliciting consumer feedback, medical practices can be unfairly tainted, adversely affecting potential referrals, new patient opportunities, and revenue. Some complaints, although legitimate are far removed from patient care. They can be about the office room wait, the parking, or the attitude of the staff. Unfortunately no matter how removed these issues might be from the care provided, a negative review can be an indelible mark. One that is hard to ignore when 80% of the people needing a doctor, research their issues on the internet; 87% of people polled have said that a positive review affected their decision making process in choosing their doctor. The power of the anonymous comment is captured in the quote by Warren Buffet, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Get New Patients, INC. educates the medical professional to be aware and protect themselves by understanding how to make this exposure work for them. Dreesen teaches how to address problems, making them opportunities to build relationships and reinforce recruitment of new patients. Besides teaching the medical professional how to access and monitor their reviews online, they offer their clients a full line of services to promote and protect their business. Get New Patients, INC. also suggests non-labor intensive short cuts that can be incorporated into the day to day running of the business that will allow the doctor and staff to monitor reviews, with minimum effort. For more information check out our medical marketing blog and read about healthcare marketing.
Via: http://www.getnewpatientsinc.com/