Visual Merchandising & the 5 Senses of Retail

Visual Merchandising & the 5 Senses of Retail

This infographic style research manages to capture the different aspects and the senses one can leverage when developing & implementing a visual merchandising strategy.

The 5 Senses of Retail covers both various stats and visual merchandising tactics that leverage the senses of sight, smell, hearing, touch and taste and their impact on the consumer. While the sense of touch is prevalent, it makes the point that the other senses should not be neglected if an above average customer experience is desired.

From choosing the right color at the right place for the right people to selecting the most effective scents & fragrances in a store, this resource can guide one towards a much more comprehensive visual merchandising strategy.

Via: http://zenmerchandiser.com/media/infographics/the-5-senses-of-retailby-zen-merchandiser.pdf