Vibe - Brand Manual Template

Brand Manual Identity & Logo Usage Guidelines

VERSION 1.0

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BRAND MANUAL

Our Agency

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YASMIN SANDERSON Managing Director

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KAMILE MCCARTNEY

ANDRE HALLIDAY

Founder / CEO

Marketing & PR

VIBE MARKETING

Why Use These Guidelines

Our Company needs to manage how its brand is represented across all visual media in various different situations. The corporate identity system in this document has been created to fulfil this purpose and the guidelines herein explain how to correctly depict and embody our brand ethos consistently across different applications and in various markets to maintain the integrity of Our Company.

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BRAND MANUAL

Brand Values

What We Stand For

Guiding Principles

Vision & Promises

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VIBE MARKETING

The Logo

Hero Logo

Variant (Dark Background)

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BRAND MANUAL

Variations

Logo & Subtitle

Abstract Symbol

Social Graphic Version

Our logo exists in both a symbol and a

The use of the graphic symbol in isolation should

A social media version of the logo is fully

landscape version. While the landscape option

be carefully considered and implemented, and be

achievable, using the symbol, for when a

is the preferred logo, use of either the symbol

restricted to supporting promotional materials. It

square icon is needed for online applications.

or landscape logos should be determined

is not recommended that the symbol be used as

according to their suitability for the layout.

the default identifier in place of the complete logo.

VIBE MARKETING

Logo Construction

The graphic element is constructed using geometric lines, refining a strong, bold approach.

The typographic element is designed to complement and enhance the logo graphic. Existing in harmony, it neither dominates or becomes insignificant.

The supporting typeface and collateral are clean and minimalist to reinforce our identity as a quality, professional organisation.

There is one preferred fullcolour option for symbol and landscape variations shown here. These logos should be used whenever possible

BRAND MANUAL

Safe Zone

The minimum exclusion zone margin for all our logos is based on the dimensions of the x-height of the main text element. With all logos, this calculated clear-space must be maintained on all sides.

The exclusion zone should be measured from the farthest edge of the logo. No element, other than our tagline, may encroach on this space.

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VIBE MARKETING

Minimal Sizes

To maintain legibility, the logo should not be represented any smaller than

15 mm / 0.59 ins

10 mm / 0.39 ins

150 pixels

50 pixels

the declared minimal dimensions.

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BRAND MANUAL

Color Palette

Pantone 649 C C7M4Y2K0 R 240 G 242 B 247 # f0f2f7

The corporate colour palette includes a light and dark grey/ blue theme with supporting tones. Colour matching standard Pantone references are included to ensure accuracy when reproducing the palette.

Pantone 3245 C

Also included are the

C 54 M 2 Y 24 K 0

references for CMYK, RGB and HEX Values for consistency

R 122 G 198 B 201

across different media.

# 7ac6c9

Where possible, the logo should be reproduced in Pantone 7499 C C 5 M 3 Y 24 K 0 R 245 G 241 B 209 # f5f1d1

Pantone 403 C C 38 M 35 Y 46 K 17 R 153 G 142 B 125 # 998e7d

the CMYK colour process.

Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally.

VIBE MARKETING

Typography

About Metropolis A modern, geometric typeface.

Primary

Metropolis

Open sourced, and openly available. Influenced by other popular geometric, minimalist sans-serif typefaces of the new millennium. Designed for optimal readability at small point sizes while beautiful

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at large point sizes.

DESIGNER Chris Simpson

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C L A S S I F I C AT I O N Sans Serif

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BRAND MANUAL

Typography

Secondary

About Rubik

Rubik

Google Creative Lab approached Hubert & Fischer to design a typeface for the branding of the Rubik’s Cube Exhibition ‘Beyond Rubik’s Cube’. They designed a slightly rounded heavyweight font in which the letters fit

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perfectly in a single cubelet of the Rubik’s Cube.

DESIGNER

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Hubert & Fischer C L A S S I F I C AT I O N Sans Serif

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VIBE MARKETING

Typography Usage

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AGNIHICIIS CONEST ET EVENIHIC TEMPOREM.

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BRAND MANUAL

Imagery & Mood

As an overall theme for the photographic style of our brand, we suggest that photography be medium contrast, so as to strengthen a classic, emotive approach to supporting visuals. As an alternative, a single colour can be used from within the corporate palette as a replacement for white within the image, creating a understated duotone look.

All photography used must be of high quality. Images need to be clean, crisp, in focus and contain subject matter relevant to our organisation.

Artistic composition also needs to be considered to avoid ‘snapshot’ style imagery.

MINIMALIST BUSINESS MEDIUM CONTRAST D E S AT U R AT E D OVERLAY

VIBE MARKETING

Image Selection

PRINT / ONLINE / SOCIAL

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BRAND MANUAL

U N D E R S TAT E D M U T E D TONE

CLASSIC AND EMOTIVE VISUALS

VIBE MARKETING

Stationery

BUSINESS CARD

KAMILE MCCARTNEY Founder / CEO

Taking a direction from the

+44 (0) 28 1234 5678

Swiss Style (or International

kamile@vibe-marketing.com

Typographic Style) allows us

www.vibe-marketing.com

to emphasise and execute a clean, legible approach to our extended media and brand situations. Features include asymmetric layouts, strong grid-based structure, sans serif typefaces and unjustified body text.

An understanding of the importance of white space is also crucial in layouts, both in and around text/images. Black body text should normally be used unless reversed out/ white copy is more aesthetically appropriate. Limiting colour use to our corporate palette will serve to strengthen our brand message.

DIMENSIONS 85 x 55 mm WEIGHT 400gsm Uncoated PRINT CMYK / Spot Varnish

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BRAND MANUAL

Stationery

C O R P O R AT E L E T T E R H E A D

TO: Charlie Bain

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Chief Executive Global Branding Inc.

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DAT E 09 - 03 - 20

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DIMENSIONS

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210 x 297 mm WEIGHT 120gsm Uncoated PRINT

Kamile McCartney KAMILE MCCARTNEY Founder / CEO

CMYK Telephone +44 (0) 28 1234 5678 | Email branding@vibe-marketing.com 123 Street Name, Town/City, State/County, Post/Zip Code | www.vibe-marketing.com

VIBE MARKETING

Web Design LANDING PAGE LAYOUT

Desktop Version It is suggested that our website use a light grey or white background, with light grey/dark blue supporting graphics, black text, and generous amounts of white space, to ensure consistency across our brand online.

BRAND MANUAL

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Mobile Device HOME PAGE LAYOUT

Responsive Design Having a mobile-friendly website isn’t just good practice — it’s a prerequisite. For the first time in history, mobile has exceeded desktop Internet usage.

Responsive design is the key to future-proof web interaction.

VIBE MARKETING

Iconography

Icons are a simplified pictogram, displayed on screen or in a print layout in order to help the user navigate through the content in an easier way.

The icon itself is a small picture or symbol serving as a quick ‘intuitive’ representation of a tool, function, file or even an emotion. Icons are so widely used nowadays, that they can basically represent anything you wish to distill down to graphic form.

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BRAND MANUAL

Checklist

THE LOGO Only use logos that are complete and in an appropriate version, created from original digital artwork. Please check that you have respected the minimum size and exclusion zone requirements.

BACKGROUNDS The logo should not appear on light or cluttered images without being reversed out.

GRAPHICS Check that any supporting graphics or graphic elements do not marginalise, obscure or overpower Our Company logo.

TYPOGRAPHY Check that our corporate typefaces have been used appropriately where applicable.

A FINAL THOUGHT. If in doubt, take a look back through this document, all the answers are there.

We don’t ask for much, just a little love and respect for our branding which is

DESIGN Be sure to provide these guidelines to third parties or collaborating partners.

why we think we’ve created a flexible system that won’t stifle your creativity.

Give it your best shot...

T H I S D O C U M E N T M A Y B E M A D E AVA I L A B L E

IN

A L T E R N AT I V E F O R M AT S O N R E Q U E S T . P L E A S E CONTACT OUR MARKETING & PR DEPARTMENT FOR FURTHER DETAILS.

VIBE Marketing 123 Street Name, Town/City, State/County, Post/Zip Code Telephone +44 (0) 28 1234 5678 Email branding@vibe-marketing.com www.vibe-marketing.com