table of contents Introduction
0
Logo Philosophy
2-3
Minimum Size & Safe Area
4-5
Color & Font
6-7
Dos & Donts
8-9
Applications
10-13
introduction The purpose of this book is to explain the visual identity of “Bimo Dwianugrah�. He is a student of Art & Design in Bina Nusantara Internatiopnal University. By creating this book, the readers are expected to understand his identity as well as his personalities. This book helps to create a visual identity of him and helps everyone who wants to use the material of it by understanding its rules. The book contains from
philosophy, rules of the logo until applied design on several objects. In order to achieve the consistency of this logo, all the rules that stated in this book must be followed.
0
graphic standard manual
logo philosophy The logo concept is based on his specialty in design, which is layout. To make a layout, a proper grid is needed. This is the reason behind all the vertical and horizontal lines in the logo. Basically, the lines are the structure of the word ‘B’.
2
There are also 2 circles that form a shape of infinity or ‘ ∞ ’. The 2 circles in the word ‘B’ represents the infinite creativity of him. And the
rest of the element in the logo are just part of the support for those 2 elements as stated before. The colors are combination of blue with smooth balance. For him, these blue represents the calmness of himself.
logo philosophy
logo or
3
graphic standard manual
minimum size
min. 2,5 cm
min. 1,5 cm
4
minimum size & safe area
min. 1,2 cm
safe area min. 1,2 cm
min. 1 cm
min. 1 cm
5
graphic standard manual
color
6
Pantone P 109 - 4 C
Pantone P 109 - 5 C
Pantone P 109 - 6 C
Pantone P 109 - 7 C
Pantone P 110 - 6 C
C 46% M 16% Y 0% K 0%
C 61% M 21% Y 0% K 0%
C 74% M 26% Y 0% K 0%
C 88% M 31% Y 0% K 0%
C 74% M 26% Y 0% K 18%
color & font
font
Big Noodle Titling
abcdefghijklmnopqrstuvwxyz 1234567890
7
graphic standard manual
do s & dont s
8
Apply with this color as background (Pantone P 111-15C)
Applied on any other color but only with using the background blue pantone color.
Additional text is allowed and white background is allowed.
Applied on black background.
dos & donts
Do not tilt the logo or distort the logo.
Applied on any other color but without using the background blue pantone color.
Do not remove the ‘B’ element.
Do not change any color. 9
graphic standard manual
applications The applied design on several every days object such as business card, cover letter, envelope, a diary book. And with an addition of his CV Resume with the same concept design as the logo.
10
applications
Brand Identity 11
CV Resume 12
Business Card 13