PROCEEDINGS
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ACKNOWLEDGMENT
Our heartiest thanks to Ministry of Food Processing Industries, Government of India for their support in enabling the success of Bio-Energy Conference by sponsoring the event
ORGANIZERS
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CONTENTS
Introduction
6
Participant Profile
8
Program Itinerary
9
Ceremonies
10
Awards
12
Conferences & Panel Discussion
16
International Tradeshow
28
Business Partnering
29
Suggestions and Queries
30
Outcomes and Recommendations
32
Gallery
33
Review Article
36
Media Coverage
44
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INTRODUCTION AgBioAsia 2014 Health and Nutrition The global market for Nutraceuticals is projected to reach US$250 billion by 2018 largely driven by the need for a disease free lifestyle, according to a Grant Thornton Study. Nutraceuticals have entered the world food market and have gained tremendous importance in the last few years in most developed countries. While USA and Japan are leaders in the segment, India, China and Brazil promises huge potential. With the mushrooming population and the percentage of undernourished children, India is poised to overtake China and represents an extremely favourable market for the growth of Nutraceuticals.
Recognizing the potential of India's rich and traditional natural resources that form the basis of Nutraceutical products, AgBioAsia will also focus on Health and Nutrition in order to leverage on this strength and transform the potentials into successful business opportunities. Besides, the conference will also focus on novel concepts to complement research & development in the nutraceutical sector, creating awareness, and generating social, economic and environmental benefits. Aimed at driving scientifically validated solutions, products and enterprises for the benefit of society, the event will connect the traditional knowledge to modern practices, science & technology and emerging business opportunities in the area of health and wellness.
Despite introduction of new regulatory regime in 2011-12, the sector continues to face challenges with product registrations, facility approvals, labelling and advertising, etc. Hence, the event will aim at developing key recommendations for industry and government for an organized and effective harnessing of nutraceutical and food technology potentials in the overall healthcare. This shall be achieved through a concerted effort involving the private sector, academia, government agencies and most importantly the entrepreneurs who shall be the key in building capacities, creating awareness and driving the growth of the nutraceutical industry. The need of the hour is to evolve the nutraceutical industry based on strong scientific and legal foundations. Overall, the discussions shall highlight India's strengths and the
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emerging opportunities in addition to address the challenge of preserving India's traditional and natural nutraceutical resources.
Welcome to AgBioAsia 2014 AgBioAsia was held as a part of the widely attended annual international BioAsia 2014 with the theme of Health and Nutrition, to leverage on the strengths of India and transform the potentials into successful business opportunities. Besides, the conference will also focus on novel concepts to complement research & development in the nutraceutical sector, creating awareness, and generating social, economic and environmental benefits. The event promises to be an interactive and knowledge sharing forum featuring a number of satellite events viz. conference, partnering, exhibition, etc. and will see convergence of government organizations, industries, researchers, hospitals, nutritionists, investors and civil society organizations.
Focus Now: Recognizing the rising importance of the country’s Nutraceuticals and natural wealth, AgBioAsia 2014 was focussed on nutraceuticals to throw light on modern global concepts that complement R&D initiatives in this sector, ways of transforming nutraceuticals from a resource based to a science-based industry and generating social, economic and environmental benefits. This would create an opportunity to look at emerging opportunities and challenges arising out of the growing consumer awareness of health and wellness as well as to link the goodness of traditional knowledge with modern practices, technology and emerging business opportunities for the benefit of the society. In this context, the forum will involve not just the stakeholders in the section but as well as the academia, government agencies and entrepreneurs who will ultimately drive the growth of the nutraceutical market.
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PARTICIPANT PROFILE Participants by Sector in AgBioAsia 2014 Agri & Food Biotechnology: 45% Food Processing & Technology Based Enterprises: 39% Environment: 6% Others: 10%
Qualitative Distribution of Participants by Sector & Type of Organisation Agri Food Biotechnology
Food Processing & Technology Based Enterprises
Environment & Industry
Other
Total
Industry
55
31
2
6
94
Investors
3
5
1
2
11
Professional Services
9
16
3
2
30
Public Organisations
5
11
2
1
19
Technology Transfers & Innovation Management
5
4
1
4
14
Research & Education
14
11
1
1
27
Press & Media
3
1
1
2
7
Other (Not yet Classified)
1
3
2
3
9
Total
95
82
13
21
211
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PROGRAM ITINERARY AgBioAsia 2014 – Conference Agenda 17 February, 2014 17:00 Hrs Onwards
Registration
17:30-18:30 Hrs
Inaugural Ceremony
19:30-21:00Hrs
Welcome Reception
18 February, 2014 10:00-11:30 Hrs
Next big trends in Food Biotechnology and Nutraceutical
11:30-12:00 Hrs
Tea/Coffee Break
12:00-13:30 Hrs
Health & nutrition through modern biotechnology
13:30-15:00 Hrs
Lunch Break
15:00-16:30 Hrs
Probiotics and Bioactive foods - Where are we and what next?
16:30-18:00 Hrs
Nutrition Research - Enhancing the R&D efficiencies
19 February, 2014 10:00-11:30 Hrs
Food & Nutraceuticals Technologies - Sciences, Policy and Market Place
11:30-12:00 Hrs
Tea/Coffee Break
12:00-13:30 Hrs
Challenges in development and commercialization of functional foods
13:30-15:00 Hrs
Lunch Break
15:00-16:30 Hrs
Combating health and nutrition Challenges - Partnership approach
16:30-17:00 Hrs
Valedictory Ceremony
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CEREMONIES Inaugural Ceremony: The BioAsia 2014 was inaugurated by Shri Pradeep K Chandra, Principal Secretary to the Govt. of Andhra Pradesh, Industries & Commerce Department on February 17, 2014 at 5:00 PM at the Hyderabad International Convention Centre (HICC), Hyderabad. The dignitaries present at the function include:
Shri Pradeep K Chandra IAS, Principal Secretary to the Govt. of Andhra Pradesh, Industries & Commerce Department, India
Dr. Rajat Kumar IAS, Commissioner of Industries, Government of Andhra Pradesh, India
Dr. Lino Baranao, Hon’ble Minister for Science & Technology, Government of Argentina
Mr. Antonio Juan Bonfatti, Hon’ble Governor of Santa Fe, Argentina
Mr. Kim Sang-Pyo, Hon’ble Vice Governor of Gangwon, South Korea
Prof. Dr. Harald Zur Hausen, Nobel Laureate of Medicine, Former Scientific Director DKFZ, Germany
Mr. Rogerio Ribeiro, SVP & EMAP Area Head, Emerging Markets & Asia Pacific, GlaxoSmithKline, UK
Mr. Andrew McAllister, Hon’ble British Deputy High Commissioner, UK
Mr. Patrick Suckling, Hon’ble Australian High Commissioner, Australia
Dr. KV Raghavan, Chairman, BioAsia Organizing Committee, India
Mr. GV Prasad, Chairman & CEO, Dr. Reddy’s Laboratories Ltd., India
Dr. PV Appaji, Director General, Pharmaceutical Export Promotion Council, Govt. of India
(L to R) Dr. Rajat Kumar IAS, Dr. KV Raghavan, Mr. Rogerio Ribeiro, Prof. Dr. Harald Zur Hausen, Mr. Andrew McAllister, Mr. Kim Sang-Pyo, Mr. Pradeep K Chandra IAS, Dr. Lino Baranao, Mr. Antonio Juan, Mr. Patrick Suckling, Mr. GV Prasad, Dr. PV Appaji Page | 10
Valedictory Ceremony: The Valedictory Ceremony was held on 19th February from 16:30 hrs to 17:30 hrs at HICC, Hyderabad. The Chief Guest of the event was Prof. Dr. Harald Zur Hausen, Nobel Laureate of Medicine, Former Scientific Director DKFZ, Germany. The eminent dignitaries at the event include:
Shri Pradeep K Chandra IAS, Principal Secretary to the Govt. of Andhra Pradesh, Industries & Commerce Department, Hyderabad
Shri Jayesh Ranjan, IAS Managing Director, Andhra Pradesh Industrial Infrastructure Corporation Ltd, APIIC, Hyderabad
Dr. Khalid J Chowdhary, President – FABA, Pakistan
Dr. Mahender Rao, Director, National Institute of Health, USA
Dr. William D Dar, Director General – The International Crops Research Institute for the Semi-arid Tropics ,ICRISAT, Hyderabad
Dr. PV Appaji, Director General – Pharmaceutical Export Promotion Council (Pharmexcil), Hyderabad.
Prof. Dr. Harald Zur Hausen, Shri Jayesh Ranjan, IAS, Dr. Khalid J Chowdhary, Shri Pradeep K Chandra IAS, Dr. William D Dar, Dr. Mahender Rao, Dr. PV Appaji
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AWARDS Genome Valley Excellence Awards Prof. Dr. Harald zur Hausen Nobel Laureate of Medicine, Former Scientific Director DKFZ, Germany The Organizing Committee of BioAsia takes pride in bestowing the Genome Valley Excellence Award 2014 Award on Prof. Dr. Harald zur Hausen in light of his: Exemplary research and the path breaking discovery of the role of papilloma viruses in cervical cancer Extensive contributions to the field of biomedical science and cancer research Promoting high risk innovative and interdisciplinary research in biomedical sciences
The Genome Valley Excellence Award 2014 Award was presented to Prof. Dr. Harald zur Hausen, Nobel Laureate of Medicine, Former Scientific Director DKFZ, Germany by Shri Pradeep K Chandra IAS, Principal Secretary to the Govt. of Andhra Pradesh, Industries & Commerce Department, Hyderabad
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The Organizing Committee of BioAsia takes pride in bestowing the Genome Valley Excellence Award 2014 Award on GlaxoSmithkline in light of
Its un-waivered commitment to patient health through various Global Health initiatives, particularly encouraging research on WHO’s priority diseases - HIV/AIDS, Tuberculosis and Malaria
Support and initiatives focused on treatment of tropical diseases by launching disease eradication programs
Vision, leadership and focus on cutting-edge Research & Development and its continued commitment to innovation in Pharmaceuticals, Vaccines and Consumer Healthcare
The Genome Valley Excellence Award 2014 Award was presented to GlaxoSmithKline (GSK), UK by Shri Pradeep K Chandra IAS, Principal Secretary to the Govt. of Andhra Pradesh, Industries & Commerce Department, Hyderabad
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FABA Special Awards Dr. Mahendra Rao Director, Centre for Regenerative Medicine, NIH
The Organizing Committee of BioAsia takes pride in bestowing the FABA special Award 2014 to Dr. Mahendra Rao, in lights of his
Internationally renowned research involving human embryonic Stem cells (hESCs) and other somatic stem cells.
Commitment to the betterment of human health as a physician, clinical scientist and leading advocate in public health, stem cells and regenerative medicine
Vision leadership and focus on cutting edge Research & Development and continued commitment to innovation in stem cell research
Dr. William D Dar Director General, International Crops research Institute for the semi-arid tropics (ICRISAT)
The Organizing Committee of BioAsia takes pride in bestowing the FABA Special Award 2014 to Dr. William D Dar, in lights of his
Leading ICRISAT into renaissance and institution of excellence
His transformational leadership turning ICRISAT into a forward looking and globally competitive institute guided by its strategic framework of Inclusive Market Oriented Development (IMOD)
His relentless efforts to alleviate the conditions of the poor people living in the semiarid tropics of Asia and Sub-Saharan Africa
FABA Special Award 2014 was presented to Dr. Mahendra Rao, Director, Centre for Regenerative Medicine, NIH, Dr. William D Dar, Director General, ICRISAT by Prof. Dr. Harald zur Hausen, Nobel Laureate of Medicine, Former Scientific Director DKFZ, Germany
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BioAsia Innovation & Young Mind Award In order to promote the investigative in young school children and scientist, BioAsia has instituted Innovation and Young mind award in areas of Biotechnology/Lifesciences including Biomedical/Pharmaceuticals technology, Bioinformatics, Biomechanics to name a few. This year 15 proposals were shortlisted out of 77 received from India, and other Asian countries. BioAsia Innovation Award: BioAsia innovation Award for 2014 consisting INR 1,00,000 and a memento was presented by Prof. Dr. Harald Zur Hausen, Nobel Laureate of Medicine, Former Scientific Director DKFZ, Germany which was shared between Mr. Sudhanshu Kumar Shukla, Indian Institute of Science, Bangalore, Mr. Ankur Singh Saini, National Institute of Immunology, New Delhi.
BioAsia Young Minds Award: BioAsia Innovation Award for 2014 consisiting INR 50,000 and a memento was presented by Prof. Dr. Harald Zur Hausen, Nobel Laureate of Medicine, Former Scientific Director DKFZ, Germany to Ms. Anuja Duklan, Uttarakhand Board of Education, Uttarakhand, Ms. Dhanya Mahalakshmi M. Sri Sankara Senior Secondary School, Adyar, Chennai
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CONFERENCES & PANEL DISCUSSION Probiotics and Bioactive foods - Where are we and what next? Tuesday, February 18, 2014; 10:00-11:30 Hrs Panelists: Dr. Saikat Datta Mazumdar, Chief Operating Officer (COO), NutriPlus Knowledge Program Dr. Radhika Samarasekara, Herbal Technology Section, Industrial Technology Institute, Sri Lanka Mr. Satyanarayana KV, Manager, Sathguru Management Consultants Dr. Saikat Datta Mazumdar, Chief Operating Officer (COO), NutriPlus Knowledge Program Dr. Saikat Datta Mazumdar studied Chemistry between 1989 and 1992 at the North Eastern Hill University, Shillong, India and was awarded the gold medal. This was followed by a Masters degree in Food Science and Technology from the Central Food Technological Research Institute (CFTRI), Mysore, India between 1992 and 1994. Dr Saikat then joined the food industry and served in various capacities. The most notable being his stint at the Unilever Research Centre, Bangalore, India between 1998 and 2004, where he carried out research and development for Unilever’s beverages and frozen dessert category. In 2005, Saikat moved to Germany as a scientific coworker at the Institute of Pharmaceutical Chemistry, Philipps University Marburg. He was awarded the Ph. D. degree by the Philipps University Marburg, Germany in 2008 for his work on “Surface plasmon resonance (SPR) biosensor for rapid detection of Salmonella and Salmonella infections”. In January 2009, Dr Saikat took up the position of Technical Director, NutriPlus Knowledge Program, Agribusiness and Innovation Platform, at the International Crops Research Institute for Semi-Arid tropics (ICRISAT), Hyderabad, India and is involved in research and development in the area of neutraceuticals, fortified foods and food safety. He presently holds the position of Chief Operation Officer (COO) of the NutriPlus Knowledge Program, ICRISAT. Dr. Radhika Samarasekera, Herbal Technology Section, Industrial Technology Institute, Sri Lanka
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Mr. Satyanarayana KV, Manager, Sathguru Management Consultants Dr. Satyanarayana is a Technology Manager at Sathguru and is actively involved in the techno-commercial activities with Agri, food and health care industry. With an industry experience of 8 years, he has handled some unique technology transfer and validation efforts through in-licensing of technology from leading global research bodies, advising companies on their IP and research strategy as well as managing development focused large global technology transfer consortiums.He brings with him an experience of an innovation culture from his previous stint in Tata Chemicals Ltd – Innovation Centre. Satyanarayana has undergraduate degree in Agriculture (ANGRAU); postgraduate degree in Genetics and Plant Breeding (ANGRAU); and a Ph.D in Biotechnology from Central Food Technological Research Institute, Mysore.
L-R: Dr. Radhika Samarasekera, Herbal Technology Section, Industrial Technology Institute, Sri Lanka, Mr. Satyanarayana KV, Manager, Sathguru Management Consultants, Dr. Saikat Datta Mazumdar, Chief Operating Officer (COO), NutriPlus Knowledge Program
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Health & nutrition through modern biotechnology Tuesday, February 18, 2014; 12:00-13:30 Hrs Panelists: Dr. Renuka Jain, Chief Scientific Officer- Avesthagen Nurtition and Metabolomics, Avesthagen Limited Dr. A.Laxmaiah, Sr. Deputy Director (Scientist ‘F’) & HoD, Division of Community studies Dr. Kephas Nowakunda, National Agricultural Research laboratories, Kawanda, Uganda Dr. Renuka Jain, Chief Scientific Officer, BioNutrition Division, Avesthagen Limited Dr. Jain serves as Chief Scientific Officer of BioNutrition at Avestha Gengraine Technologies Pvt Ltd and is responsible for bioNutrition division and Metabolomics platform at Avesthagen. She is incharge of developing novel plant bioactives for metabolic disorders diabetes, cardiovascular, bone health, calorie management, skin care and cancer. She is also involed in discovery and identification of metabolite biomarkers from human plasma samples by applying metabolomics approaches for devloping cost effective and accurate diagnosis of various diseases under The AVESTAGENOME PROJECTTM. She is setting up milestones for translation of bench research into commercially viable products and also generates new frontiers in business, collaborations and joint-ventures nationally and internationally. She spent 3 years at the Umea Plant Science centre, Sweden and another year at University of Missouri-Columbia, USA for her post-doctoral research. Dr. Jain obtained her B.Sc. and a M.Sc. in Botany from Jiwaji University, Gwalior. Dr. Jain was awarded a Ph.D. in Botany from Jiwaji University, Gwalior for research on the regulation of petal senescence. Dr. A. Laxmaiah, Sr. Deputy Director (Scientist ‘F’) & HoD, Division of Community studies National Institute of Nutrition, ICMR Dr. Laxmaiah is an epidemiologist and public health nutrition specialist in the Division of community studies. Trained in Medicine and Public Health, he has been researching extensively in the areas of Public Health Nutrition. He has been constantly upgrading his skills by taking part in various issue based training and capacity building programs related to health, nutrition care and management. He has vast experience in carrying out epidemiological, operational and intervention trials in health and nutrition in areas such as undernutrition (macro and micronutrient deficiencies) and overnutrition and association (obesity, diabetes, hypertension, etc.). He is the execution incharge for the activities of the National Nutrition Monitoring Bureau.
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He is a faculty member for regular as well as adhoc training programs being organized regularly in the Institute. He has been actively involved in capacity building in the areas of nutrition for the staff of Food and Nutrition Board (FNB), Government of India. He also serves a guest faculty in training programs organized by many reputed medical institutions, universities and NGOs. He published more than 50 papers in national and international journals, three book chapters and several papers in proceedings of national and international conferences. He serves an advisory committee member in health and nutrition for reputed Government bodies like the Department of Science and Technology (DST); Mid-day Meal Program (MDM) and National Disaster Management Authority (NDMA). Dr. Kephas Nowakunda, National Agricultural Research laboratories, Kawanda, Uganda Dr. Nowakunda is the Coordinator, Food Processing Business Incubation Centre at National Agricultural Research Laboratories, Kawanda, Uganda
L-R: Dr. A. Laxmaiah, Sr. Deputy Director (Scientist ‘F’) & HoD, Division of Community studies National Institute of Nutrition, ICMR, Dr. Renuka Jain, Chief Scientific Officer, BioNutrition Division, Avesthagen Limited, Dr. Kephas Nowakunda, National Agricultural Research laboratories, Kawanda, Uganda ,
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Probiotics and Bioactive foods - Where are we and what next? Tuesday, February 18, 2014; 15:00-16:30 Hrs Panelists: Dr. G.V. Subbaraju, Director & CEO, NATSOL Laboratories, India Mr. Bhanu Prakash, General Manager (R&D and Flavoursit), Mane India Pvt. Ltd Dr. GV Subba Raju, Director, NATSOL, India Dr. Gottumukkala V. Subbaraju is currently Chief Eexecutive Officer at Natsol Laboratories Private Limited, Hyderabad. He received Master’s and Doctorate degrees from Andhra University in 1978 and 1982, respectively. He served as Faculty at the Department of Chemistry, Sri Venkateswara University, Tirupati during 1985-2000. During 1990-92 he was at Steven’s Institute of Technology, New Jersey as a Visiting Scientist and during 1995-1997 at University of Hawaii, Honolulu, Hawaii Islands, as Postdoctoral Associate. In the year 2006, he has taken up the responsibility of Research and Development at Aptuit Laurus Private Limited, Hyderabad and developed pteroPure® ( a novel nutraceutical ingredient) and prior to that ( he was at Laila Research Centre, Vijayawada, as head of the Research and Development and developed several novel nutraceutical ingredients including 5-Loxin® (Winner of DSIR National Award for the year 2007). Dr. Subbaraju has extensive experience in the area of Chemistry of natural products and characterized large number of novel secondary metabolites from Indian Medicinal plants and marine organisms. He has supervised 10 students for Ph.D., and six candidates for M.Phil.degrees. He has published over 150 research papers and has about 30 national and international patents to his credit. He contributed a chapter each in two Monographs published by CRC Press, USA, titled 1. “Phytopharmaceuticals in Cancer Chemoprevention” (2005) 2.“AntiAngiogenic Functional & Medicinal Foods” (2007) and two chapters in 3. “Medicinal Plants: Phytochemistry, Pharmacology and Therapeutics” (2010) published by Daya Publications, New Delhi. Dr. Subbaraju’s current research interests include design and development of novel Nutraceutical ingredients, cost-effective and environment friendly process for pharmaceutical intermediates and APIs. He is a Fellow of American College of Nutrition and a member in various professional societies and is a recipient of Appreciation Certificate from New Jersey Senate.
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Mr. Bhanu Prakash, General Manager (R&D and Flavoursit), Mane India Pvt. Ltd. Mr. Bhanu Prakash is currently the General Manager R&D at Mane India Pvt Ltd, which is one of the worldwide leaders in fragrance and flavor creations for consumer product industry around the world.
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Nutrition Research - Enhancing the R&D efficiencies Tuesday, February 18, 2014; 16:30-18:00 Hrs Panelists: Dr. Saikat Datta Mazumdar, Chief Operating Officer (COO), NutriPlus Knowledge Program Dr. A Ramakrishna, Scientist “F” & Head, (Research Appliances), Defense Food Research Laboratory, DRDO, Mysore Dr. GV Subba Raju, Director, NATSOL, India Dr. A Ramakrishna, Scientist “F” & Head, (Research Appliances), Defense Food Research Laboratory, DRDO, Mysore Dr. Ramakrishna has been working in DRDO, DFRL since 1984. He has the contribution such as Development of Radio protective Pathogen composite films, Bulk Sterilizer for thermal processing of ready to eat foods with an intention of indigenous technology for large scale production of thermo stabilized pouched and canned foods, Continuous system for blanching of root and leafy vegetables, with provision to control the processing parameters, Biosynthesis reactor for production of Bio-coat to enhance the shelf life, Innovative breathable film for modified atmosphere packaging of fresh produces etc. Recognitions Member - Board of Studies, University of Mysore and VTU EST SCIENTIFIC WORKER-1988, DFRL, DRDO, Mysore International Convention of Food Scientists and Technologists (I) Awards for BEST research papers-1993, 1995, 1999, 2004 to 2010 and 2012 Defence R&D Cash award-1993 DRDO PERFORMANCE EXCELLENCE AWARD- 2005 (For contribution during development of retort processing technology) Dr. VASUNDHARA MEMORIAL AWARD for the best research paper-2006 and 2007 Dr. J. S. Pruthi award-2008 on development of the New Machinery by Food Processors Association, India Technology group award (DFRL/DRDO) -2008, 2012 DFRL-DRDO Scientist of the year award 2011 Patents: 7 nos, Publications: 25 nos Presented Poster/Oral: 24, Equipment Design Technology transferred: 2 nos
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Food & Nutraceuticals Technologies - Sciences, Policy and Market Place Wednesday, February 18, 2014; 10:00-11:30 Hrs Panelists: Dr. Ganesh Ramamurthy, Head- testing and certification, National Collateral Management Services Ltd. (NCML),Hyderabad Mr Aravazhi Selvaraj, Chief operating officer (COO), Innovations and Partnerships Program, Agri-business and Innovation Platform (AIP), International Crops Research Institute for the Semi-Arid Tropics Mr Rami Reddy, Founder-Director, B R Cooking Sprays Pvt. Ltd. Dr. Ganesh Ramamurthy, Head- testing and certification, National Collateral Management Services Ltd. (NCML), Hyderabad Dr. Ganesh Ramamurthy heads the Testing & Certification department branded as CommGrade of NCML as well as Crop & Weather Intelligence Group. Before joining NCML, he had been heading the Department of Microbiology in Vivekanand College, Secunderabad. Earlier he had been a research fellow in the Department of Botany in the Osmania University. He is focused on building, motivating and managing his teams across country with a clear drive, winning mentality and creative mindset to build strong relationships with large customers. With a sound academic background along with his entrepreneurial attitude Dr. Ramamurthi provides the right leadership that has made CommGrade a credible Testing & Certification brand well known across the country. Mr Aravazhi Selvaraj, Chief operating officer (COO), Innovations and Partnerships Program, Agri-business and Innovation Platform (AIP), International Crops Research Institute for the Semi-Arid Tropics Mr. Aravazhi Selvaraj is working as a Chief Operating Officer – Innovation and Partnership (INP) program and Manager, Agri-Business Incubation (ABI) program at the International Crops Research Institute for the SemiArid Tropics (ICRISAT). He is a post graduate in Business Management from Tamil Nadu Agricultural University (TNAU), Coimbatore with specialization in agribusiness. He has done his Bachelor of Science (Agriculture) from Annamalai University-Chidambaram. He has an experience of around 12 years in agribusiness industry and has worked in public and private organizations in India. He has executed institutional and corporate agribusiness projects in his career. In the Incubation industry he is working in the areas of client servicing, project/program planning & management, business services, Innovative technology funding, impact Page | 23
assessment study. Under the Business Consulting & Research he has experience in feasibility studies, project consultancy, market research, networking with management experts, business research reports. In Project Management, he is well versed with Project appraisals, developing methodologies, project execution, conducting trainings, funds raising and fund management, report preparation for donor organization, publications in journals etc. He has experience in incubating innovative agricultural technologies that has high impact on the farming community. He has liaised with the companies on technology transfer and helped them in the business incubation front He has been coordinating the program of Technology Development Board of Department of Science and Technology (DST), Govt. of India to provide funding to innovative ventures in agri-business. He is a coordinator for the Technopreneur Promotion Program (TePP) out reach centre at ICRISAT, of Department of Scientific & Industrial Research (DSIR), Govt. of India which provides funding opportunities to innovators from concept to commercialization stages. He is also coordinating the incubation scheme for innovative ventures supported by the Ministry of Micro, Small and Medium Enterprises (MSME), Govt. of India at ICRISAT. Besides he has experience in funds raising through Venture Capitalist in India for agri-business ventures.
Mr Rami Reddy, Founder-Director, B R Cooking Sprays Pvt. Ltd.
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Challenges in development and commercialization of functional foods Wednesday, February 18, 2014; 12:00-13:30 Hrs Panelists: Mr. JA Chowdhary, Founder, TiE, Hyderabad Dr. P.S Raju, Officer In charge, Business Development and IP Coordinator, CSIR-CCMB Mr. Karuppanchetty, COO, Agri Business Incubation Program, International Crops Research Institute for the Semi Arid Tropics (ICRISAT) Mr. JA Chowdhary, Founder, TiE, Hyderabad Mr Chowdary played a crucial role in the establishment of some of the Key industry associations such as Hyderabad Software Exporters Association – HYSEA (ITS AP), TiE – Hyderabad (The Indus Entrepreneurs; an association of entrepreneurs), and AMCHAM Hyderabad (Association of American companies). He has served the organizations in various capacities and is presently the Co-Chairman of FICCI AP Chapter. He has served in the past as Board of Trustees of TiEGlobal, and as the President of TiE Hyderabad Chapter, Chairman of American Chamber of Commerce (AMCHAM) and has been a former Chairman of Institute of electrical and Electronics, Inc. (IEEE), Hyderabad section and a former President of Hyderabad Software Exporters Association.
Dr. P.S Raju, Officer In charge, Business Development and IP Coordinator, CSIR-CCMB Dr PS Raju is presently at CSIR-Centre for Cellular & Molecular Biology, Hyderabad as Officer-in-charge, Business Development & IP Coordination. Earlier, he was in Technology Development Board, DST, New Delhi as Scientist/ Director in funding and coordinating sixty technology innovation projects from development to commercialisation by industry and start-ups in Biotech, Medical, Healthcare, Drugs & Pharmaceuticals, Medical Devices etc., thirty six Technology Business Incubators(TBIs) for seed support to young potential entrepreneurs and start-ups like Agri-Business Centre (ABI), ICRISAT and six Venture Capital Funds (VCFs) especially Biotech Fund through APIDC and Tech. Fund-II through Rasthan Venture Capital (RVCF) which invested in Frontier Lifeline at Mediville, Chennai, the first Medical SEZ in India. Dr.Raju is a doctorate in Biotechnology from Centre for Biotechnology (CBT), Anna University, Chennai and did postgraduation from Banaras Hindu University (BHU), Varanasi (UP). He joined first at CSIR- Indian Institute of Integrative Medicine (formerly RRL), Jammu, J&K and was post as Project Officer on All India DST coordinated Project. Later, he got transferred to CSIR head Page | 25
quarters, New Delhi and involved in CSIR’s mega Drug Discovery Programme on New Bioactives and Traditional preparations in which 21 CSIR labs, 12 University/ Departments and 3 systems of Medicine such as Ayurveda, Sidha and Unani were involved. He was also involved in “Setting up of World Class Drug Research Institute” (New CDRI) and CSIR Network project on “Infectious Diseases Handling, Storage and Research Facilities” (BSL3 lab) and successfully established and got validated half a dozen BSL3 facilities at IIIM IMTECH, IICB,CDRI,IGIB. At CCMB involved in establishing in Clinical Research facility (CRF) for Stem Cell Technologies and Regenerative Medicine. Dr.Raju was at University of California, Berkley, USA and attended Global Entrepreneurship Leadership Symposium (GELS). He had also attended Biosafety and Biosafety Training at Sandia National Laboratories, USA. He presented papers at international and national seminars and conferences. His interest lies in innovations, biotech & pharma projects and mentoring the startups and entrepreneurs and help in funding to commercialise the CCMB’s patents and technology licensing.
Mr. Karuppanchetty, COO, Agri Business Incubation Program, International Crops Research Institute for the Semi Arid Tropics (ICRISAT) Mr. Karuppanchetty is the COO of Agri Business Incubation Program-ICRISAT, and a leader in the Global Agri business, addressing the challenges in agriculture by Innovative business systems to serve the farming community. He has over fifteen years of experience as a Marketing Professional in EID Parry (I) Ltd, and as an Agri Business entrepreneur in farming and combine harvesting. His sheer managerial skills and strong agri-business acumen made him a staunch professional in ICRISAT. He is versatile with agriproject management, agripreuneurship, incubation; farming and agri-marketing.
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Combating health and nutrition Challenges - Partnership approach Wednesday, February 18, 2014; 15:00-16:30 Hrs Panelists: Mr. Karnvir Mundrey, Director, Atharva Lifesciences Consulting Pvt. Ltd Karnvir Singh Mundrey, Director of Atharva Lifesciences Consulting Pvt. Ltd., India Karnvir Singh Mundrey is Director of Atharva Lifesciences Consulting Pvt. Ltd., a lifesciences consulting firm providing market and other research for national and international clients on a wide range of subjects. Atharva Lifesciences Consulting is dedicated to providing pharmaceutical and biopharmaceutical clients with fact-based analysis and business intelligence to meet market challenges in today’s highly competitive global environment. Karnvir has had a number of assignments, both national and international. He was, and continues to be a Director at Consultants Combine Pvt. Ltd and was the Vice President, at a biotech firm based in Bangalore, India. He was an associate at a private equity advisory firm in London and the Business Development Manager – European Operations, of a London based IT firm. He has a BA from Delhi University, an MBA from Bombay University and an MSc from the London School of Economics. He has been involved in a number of activities with the government of India and international governments to help shape a progressive and inclusive Biotech policy.
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International Tradeshow The International Tradeshow at AgBioAsia attracted about 89 companies from across the globe and 15 BioAsia Innovation & Young Minds Award shortlisted candidates. The exhibitors’ participation included booths from UK, Santa Fe (Argentina), Gangwon (South Korea), Iranian Biotech, Government Bodies such as APIIC, KBITS, ICRISAT, NIPER, DBT-BIRAC, MNCs, domestic companies like Dr. Reddy’s Laboratories, GVK Biosciences, BT India, Bharat Biotech, Lonza, Jubilant Lifesciences, GE Healthcare, ICRISAT, Springer, Elsevier, Medtronics, Ocimum Biosolutions, Sandu Pharma and many more and Industrial parks like China Medical City, Ticel Bioparks, ICICI Knowledge Park, etc. Around 450 visitors participated in the tradeshow during the event.
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Business Partnering AgBioAsia successfully conducted business partnering meetings during the event with its portal BioAsia Connect. BioAsia Connect is a dedicated B2Bportal for online business partnering, event scheduling at BioAsia, assisting the delegates in their development and licensing activities with handpicked companies from the global lifesciences market at the event. During 2 days of networking more than 700 business meetings have been scheduled and realized onsite, enabling the participants to discuss new business prospects and commercial agreements in addition to the networking receptions, luncheons and CEO Conclave. Two Memorandum of Understandings were signed during the event between International delegates and the Indian industries.
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Suggestions and Queries "BioAsia2014 was very Impressive to bring all top Brass of the world and country like Regulators, Nobel Laureates, CROs and CMOs on a common Platform on innovation and creating business opportunities in biotechnology and pharmaceutical industry especially to start-ups and Young Minds". Keep up!!! - Dr. PS Raju, CSIR-CCMB
AgBioAsia was organized as a part of BioAsia annual conference with the theme on nutraceticals. It was a well thought meeting coordinated appropriately by ICRISAT, Hyderabad. Majority of the participants are from the countries representing Asia and Africa where Agriculture is the main contributor for the economy. The speakers have presented developments in food preservation and nutraceuticals.
Value addition for Agro products is a boost to the economy of any country like India, at the grass roots level. Over all, the meeting is very useful for the participants and provided new dimension to the BioAsia 2014 - Dr. Subba Raju, NATSOL Labs
The flagship event AgBioAsia 2014 was a successful event in the series for us as an research institution which is focusing on health, malnutrition and food security. We are associated with BioAsia event for long now and year after year the growth of the event and the focus areas are paving the way for new opportunities and partnerships with focus on innovations in the industry. We congratulate FABA and BioAsia a grand success in all the coming years Mr Aravazhi Selvaraj, Chief operating officer (COO), Innovations and Partnerships Program, Agri-business and Innovation Platform (AIP), International Crops Research Institute for the Semi-Arid Tropics
As may be you remember, we talked in BioAsia at Hyderabad. I´ am now back in Argentina and I has been talking about the sorghum lines for human consume with some colleagues here that work in physicochemical properties of flour. They are interested in to explore the possibility of establishing a collaborative work.
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I saw in the presenting card you gave me at Hyderabad that you are a visiting researcher in ICRISAT. We would like to contact with the people that is working with sorghum flour for human consume. Are you working in this field? Could you help us to contact the people that is working in? Dr. Esteban Serra, Argentina delegation
I am Shyamsunder Reddy, Proposed an idea for ABI-ICRISAT during AgBioAsia 2014. As I heard from you, one woman entrepreneur is also interested in jelly candy preparation. I would like to meet you people for one to one discussion and if possible i would like to meet the woman entrepreneur. Also, I would like to present before you the prototype product and would like to submit the application. Please provide me an appropriate time next week or any day which is appropriate as per your time schedule - Dr. G. Shyamsunder Reddy (PhD, IIT Madras, India)
The BioPark visit was a wonderful experience to learn regarding the facilities in India and I request the organizers to include more facility and institutional visits in the program considering the fact that the event has good international representation with the objective of showcasing the R&D capabilities of India. I Congratulate the team of BioAsia and ICRISAT for another successful event – Dr. Radhika Samarasekera, Herbal Technology Section, Industrial Technology Institute, Sri Lanka
The event may also focus more on environmental aspects of agribiotechnology and environmental risk assessments in a focused way with a limited group of participants. More regulators and policy makers may be invited to participate and express views - Dr. A. Laxmaiah, Sr. Deputy Director (Scientist ‘F’) & HoD, Division of Community studies National Institute of Nutrition, ICMR
The AgbioAsia event was a platform for us to network with the global industry personnel of health and nutraceutical industry. We could bring in partnership opportunities for our Indian entrepreneurs for providing cross border softlanding support for their business. Mr. Karuppanchetty, COO, Agri Business Incubation Program, International Crops Research Institute for the Semi Arid Tropics (ICRISAT)
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Outcomes and Recommendations The event was attended by eminent personalities and industry experts from the field of agricultural biotechnology, neutraceuticals and healthcare. The profile of speakers and participants were a mix of industry, academia & research professionals. The overall outcome of the event is summarized below: a. The participants and delegation from 10 African countries had good exposure and enriching sessions on the Indian nutrition industry. They also had a good interaction with the speakers and expressed their willingness to collaborate with the Indian companies for technology exchange and market-tie ups. b. The Indian participants got the opportunity to explore the opportunities for collaboration with the other national companies operating in the nutraceutical segment and preliminary discussion held with the investors during break-out session for exploring funding options. c. Based on the very good response from the industry and participants it was recommended that India should evolve a nutrition and healthcare policy with focus especially on the natural substances from plant extracts to benefit the Indian population in the long run. d. Recommendations were also made to the organizers in organizing similar sessions in the subsequent editions of AgBioAsia with focus more and high-end natural remedies with focus on western traditional medicine.
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Glimpses of Page | 33 2014 AgBioAsia
A Review
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Article on the Nutraceuticals Market in Jharkand, India Nutraceuticals and Food Industry in Jharkhand - Business at the bottom of Pyramid 1
2
Bharti *, R.P. Singh Ratan & Rekha Sinha
3
Abstract The meaning and potential for the nutraceutical and food industry with respect to the State of Jharkhand has been discussed wherefrom it can be clearly seen that the state has a huge potential to become the production base for the crops, herbs etc. which are the essential inputs for the manufacturing units in the sector. Thus, its a win-win opportunity for the corporates and the farmers. The potential for organic foods has also been highlighted. The support available for the sector and its export promotion from the Government has been outlined. With this, the investment climate in the state becomes extremely conducive for setting up of units, big or small, in the sector. Some experiences in community based enterprises in the sector have also been shared, which go on to demonstrate that the sector can play a crucial role in enhancing rural incomes as well as nutritional security for the masses.
Authors 1 * Presenting author: Dr. Bharti, Subject Matter Specialist cum Scientist, Krishi Vigyan Kendra, Giridih, Under Birsa Agricultural University, Kanke, Ranchi -834006 Jharkhand. E-mail- bhartibau@gmail.com 2 Director, Extension Education, Birsa Agricultural University, Kanke, Ranchi -834006 Jharkhand. 3 Professor & Head, Department of Home Science, Birsa Agricultural University, Kanke, Ranchi -834006 Jharkhand.
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Introduction Nutraceuticals are products derived from food sources that provide extra health benefits, in addition to the basic nutritional value found in foods. Depending on the jurisdiction, products may claim to prevent chronic diseases, improve health, delay the aging process, increase life expectancy, or support the structure or function of the body. These are generally classified as dietary supplements and functional foods/beverages. A dietary supplement is a product that contains nutrients or dietary ingredients derived from food products that are concentrated in liquid or capsule form. These dietary ingredients may include: vitamins, minerals, herbs or other botanicals, amino acids, and substances such as enzymes, organ tissues, glandulars, and metabolites. Dietary supplements can also be extracts or concentrates, and may be found in many forms such as tablets, capsules, soft gels, gel caps, liquids, or powders.� Functional foods and beverages (including probiotics and bioactives) are designed to allow consumers to eat enriched foods close to their natural state, rather than by taking dietary supplements manufactured in liquid or capsule form. Functional foods have been either enriched or fortified, a process called nutrification. This practice restores the nutrient content in a food back to similar levels from before the food was processed. Sometimes, additional complementary nutrients are added, such as vitamin D to milk. Besides the above, the traditional food processing industry is also pivotal in ensuring health and nutrition to the masses and sometimes its distinction from the nutraceuticals tends to blur. Rural India as market for nutraceuticals Currently the Indian nutraceuticals market is estimated to be growing at a healthy double digit compound annual growth rate(CAGR) of 18.46% and may become worth near to Rs.19,500 Cr in the current fiscal (2013-14) itself. The Indian nutraceuticals market is highly concentrated in South India followed by East India. The increased awareness and health consciousness is pushing the Indian nutraceuticals market from curative to preventive. The market is becoming increasingly competitive with the entry of major ingredients manufacturers and suppliers, food fortification companies, ayurvedic and herbal extract manufacturers and distributors apart from the leading FMCG, Food & Beverages and pharmaceutical companies. Lack of awareness coupled with lack of proper marketing and distribution, price skimming and low spending on food research are tough challenges hampering growth of Indian nutraceuticals market. Currently functional food enjoys largest share of the Indian nutraceuticals market followed by dietary supplements. This trend will drive the market for fortified foods and pro-biotic. The urban centric Indian nutraceuticals market is gradually gaining ground in rural India also with the poor nutritional status as well as the recent penetration of life style diseases in rural India. Rural India occupies nearly one third of the market. Potential of Jharkhand as Production base for Nutraceuticals and Food products Jharkhand has diverse agro climatic conditions suitable for cultivation of a wide range of agriculture and horticulture crops. Under cereals, Rice is the major crop of the state covering 80% of the cropped area. Pulses mainly Arhar, Urad, Moong, Kulthi, Bengal gram, Masur and Pea are grown in the state. The state has a large and varied agricultural economy that can support a host of agro based industries, particularly food processing. It has grown recently from procuring vegetables from outside to a Page | 37
vegetable surplus state. The State has exhibited its potential in farming of fruits and vegetables that include items like Potato, Pumpkin, Tomato, Green peas, Cauliflower, Brinjal, Cabbage, Chilli, Guava, Lemon, Mango, Banana, Pomegranate, etc. Litchi is grown in Dumka, Deoghar, Godda, Jamtara and Ranchi. It provides excellent opportunities for food processing and has lot of scope for items like Jam, Jelly, pickle, flour, rice etc In the area of medicinal plants cultivation, the state highlighted the importance of Brahmi (Bacopa Mounieri).Its soil and climatic conditions also support other medicinal and aromatic plants, mushroom, spices and tea. The state has success stories in floriculture with special focus on plastic mulching and cultivation of Rose, Gerbera, Gladiolus, Carnation and Marigold. Promotion of pisciculture and cultivation of prawn and ornamental fish and organised fish marketing may be a good venture for MSME. Pisciculture is being promoted in the state by promoting reservoir fisheries and concept of Matsya Mitra and fish cooperatives. Poultry, piggery, goatery with meat processing facilities and marketing of meat products can also be a good venture for MSME sector. Jharkhand has a progressive farming community which is involved in organic farming. Due to use of these chemical fertilizers, enough scope exists for marketing of organic foods (rice, pulses, maize, vegetables, groundnuts). It alone can play a major contributory role in increasing the exports of organic products to markets such as US, Europe and Japan etc. Some crops with big production potential in the state and with unique properties relevant for the nutraceutical and food products industry are highlighted below. a) Soya saag (green leafy): This has digestive properties and helps in curing stomach aches, specially useful for children. b) Bathua saag: When used with rock-salt, this helps in deworming. Besides, this acts as a blood purifier. c) Choulai saag: This helps in relief from cough as well as piles and constipation. d) Amla: It is one of the richest sources of vitamin C. e) Drum-sticks: It helps in controlling hypertension and is a rich source of vitamin C. f)
Karonda: It is a good source of iron.
g) Kaal megh: This acts as a blood purifier as well as helps in fighting anaemia. h) Bel: It is a good source of vitamin C, tannin and pectin. i)
Jaamun: This has got anti-diabetic properties.
j)
Papaya: This has got papain and helps in relief from jaundice.
k) Methi: This has got anti-diabetic properties. l)
Stevia: This is used for making sugar substitutes.
m) Lemon grass: It protects from sun stroke. n) Spirulina: This is a wonder nutrient source. o) Sonth(dry ginger): Laddoos made of this are a delicacy and help improve the immune system. p) Til: This is also used to make laddoos which are a good sorce of calcium.
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Investment Climate in Jharkhand Jharkhand is a newly created state situated in the Eastern Region of India. This state came into existence in the year 2000 after being curved out from the state of Bihar. Despite richness in physical and human resources all round development as well as qualitative improvement of people’s life has not been achieved in this state. But this state has lots of promises in terms of both macro and micro level industrialization. Jharkhand is endowed with a wide variety of natural resources and is one of the most attractive investment destinations because of its natural wealth, coupled with its skilled and industrious people, low cost of living and great industrial climate. There is adequate availability of power. 17,000 mega watt (MW) power capacity is being installed by private investors. The state is poised to attain self sufficiency in power and become a net exporter of energy by 2013-14. It has also got a good road network. Industry in the state has grown at more than 12% over the last five years. The industrial relations are very good with the number of man days lost in the state in an year being one of the lowest in the country. Support from Jharkhand Government With the announcement of the Jharkhand State Industrial Policy in 2012, there is a lot of support being extended by the Govt. for rapid development of the agro and food processing industries including the nutraceutical and food biotechnology sector as well as for export promotion, some of which are indicated below. (a) Agro and Food processing Industries Food parks are being set up to enable small and medium enterprises to attain viability by sharing the cost of major common facilities such as R&D, Cold Storages, warehousing, pack houses, laboratory for food testing and analysis, effluent treatment plant, common processing facilities, power, water supply etc. Food parks may be established on land acquired privately. Such food parks will be entitled for benefits upto Rs. 10 crore. The developer of Food Park on Government Land /IADA(Industrial Area Development Authority) land will be allowed to sub-lease the land to other food processing industries in consultation with Government/IADA. Crop specific MSME Clusters with common facility centres and necessary infrastructure for storage of produce, grading, processing and packaging, cold storage extension and information counter can be developed for specific crops like cashew, mango, jack fruits etc. The cluster will be developed in SPV mode as envisaged in MSME cluster schemes. For cold storage/ cold chain facilitation subsidies under NHM are available upto 55% in scheduled area and 40% in non scheduled area for setting up of new cold chain /cold storage or upgradation of existing facilities. APMC to promote upgradation of storage capacity of existing godowns by entering into joint ventures or PPP mode. Private investment for storage capacity / godown on private land will be given an assistance of 25% of capital cost of facilities upto a maximum of Rs 50 lakh, as incentive only. No Mandi Fee (Market Fee) would be charged on notified agriculture produce purchased for use as raw material from outside the State by the food processing industries. Enterprises using local agro raw material and allied agricultural activity produce will get preference in land allotment by IADAs. Food processing industries will be declared as seasonal industry wherever necessary and thus will be eligible to get relief from minimum electricity charges during the closure (non-seasonal) period. Specialised entrepreneurship development programme for the sector can be worked out with management Page | 39
institutes of the State for SC/ST & women. Fee reimbursement upto Rs 1 lakh is admissible. Comprehensive Project Investment Subsidy (CPIS) to be given at the rate of 7%, 10% and 15% (depending on area) to all industries other than Mega for investment in Plant and Machinery, Pollution Control Equipment, Alternative Power Generation and Employees Welfare. Incentives and concessions are also available for quality certification, cluster development and captive power plants. Setting up of Agro-Export Zones (AEZ) is underway in Jharkhand. The zone could gradually reorient itself to organically grown vegetables for markets in developed countries. (b)
Food Biotechnology
i. There is an urgent need for Jharkhand to promote biotechnology which offers an excellent opportunity in augmenting value creation and employment generation not only in areas of states traditional activities but will also provide avenue for its application in medicine, agriculture and industry. The State’s advantage is its large forest coverage with medicinal plants, vast reservoir of scientific human resources and centres of academic excellence, dependence of its large population on agriculture etc. The Govt. Is making efforts to promote the following. ii. To encourage and facilitate the introduction of biotechnology at the grass root level to strengthen the economy of the State. iii. To promote industrial biotechnology for the production of useful chemical compounds. iv. To promote cultivation of Spirulina as a high value low cost nutrient for rural and tribal areas. v. General end use of different types of bio-energy. vi. To expand forest cover of the State through social and agro forestry. vii. To promote agro industries. viii. Production of high-yielding, drought and pest-resistant seeds for agriculture and horticulture crops suited to different agro-climatic zones. ix. Enhancement of the productive potential of the aquatic eco-system. The fiscal incentive and concessions offered under the Jharkhand Industrial Policy-2012 are extended to biotechnology industry also. Biotechnology units also get priority in allotment of land by IADA. Government is encouraging the setting up of venture capital funds for biotech industries. (c)
Export promotion
Exports of food grains, fresh fruits, vegetables, and spices, etc. are already being done from Jharkhand by many firms. In order to boost exports, the State Govt. is initiating the following measures: i.
Programmes being organized with the help of reputed consultants / IIFT to sensitize exporters about market intelligence, export documentation, finance and other critical areas of export
ii.
Efforts are being made to set up a State-of-Art external Information Centre in collaboration with local Chamber of Commerce and Industries Associations.
iii.
Setting up of an Air Cargo Complex is being done. This would give the desired impetus to the export of products like flowers, fruits, vegetables etc.
iv.
Inland Container Deport (ICD) with the assistance of Govt. of India has been set up at Jamshedpur for large scale containerization of value added and manufactured exportable goods. Page | 40
Similar facility at other places is being set up in consultation with Railways and Department of Central Excise and Customs. v.
Industries being encouraged to participate in International Exhibitions and Trade Fairs. Visits of trade delegations will also be supported financially by dovetailing the schemes of Govt. of India.
vi.
Export oriented units being declared as essential services / Public Utilities Services.
vii.
Export Awards being provided to Export Oriented Units to recognize quality, R&D and performance.
viii.
Export oriented units being preferred in land allotment by IADA.
Innovative Experiences in Giridih district of Jharkhand (a) Production and marketing of oyster and button mushrooms Mushroom has huge demand in both national and international market for its higher nutritional properties and delicacy. The Giridih based Krishi Vigyan Kendra(KVK) undertook a strategy to encourage production and marketing of two kinds of mushrooms- oyster and button, by a few trained farmers of two villages. The KVK at first trained some motivated local youth about scientific modern cultivation technique for production of good quality mushrooms using smaller pieces of lands with little investments. Three months intensive training was given to these local youths at the premises of the KVK, Giridih. After the training these youths were given some supports like providing seeds and other necessary equipment, on cost basis. These people started the mushroom cultivation in their respective houses and the KVK at the initial level also helped them to build the mushroom bed at their houses. These people started mushroom cultivation and after 6 months they grew saleable products and KVK helped them open up a few dedicated temporary shops and outlets in the Giridih town and nearby bigger cities like Bokaro and Dhanbad to sell out those products. These cultivators were asked to pile up their products and do collective marketing as a ‘cooperative society’. In this cooperative, these producers deposit their products and they get the profits as per the contribution of mushrooms they make to society. The Society keeps an amount for marketing the products through aforesaid outlets. This way all these farmers are benefitted and this strategy has successfully reduced the influence of middlemen also resulting in higher profits for the farmers through production and marketing of good quality mushrooms. (b) Soya laddoo for malnourished children Soya laddoos were prepared by KVK, Giridih from soya flour (for protein), raagi (iron), amaranthus seeds (iron) til (calcium) in two variants- one with maize flour and other with mushroom flour(vitamins). These were given to malnourished children in aanganwwadi centres. Their mothers were also given training to make the laddoos at home. Over a period of 6 months, anthrometric measurements were taken on the children which indicated substantial nutritional improvement. Efforts are now being made to package and brand these laddoos and for their marketing also. (c) Cultivation of broccoli Broccoli is a very good source of vitamins and has anti cancer properties. With the help of local NGOs, some farmers were encouraged to start cultivation of this crop. A good crop resulted for which marketing tie-up was made with local hotels. Efforts are being now made to send them to more lucrative markets like Ranchi, Jamshedpur or Kolkata
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(d) Tulsi tea and powder Tulsi has got good anti bacterial properties. Local farmers were formed into self help groups (SHGs) and encouraged to cultivate it and sell it to some corporates in Asansol,West Bengal in both powder and tea leaves form, fetching higher income. (e) Amla powder The above was also successfully done for amla cultivation and selling to corporates in Asansol in home dried and powdered form. Rural Livelihoods and Corporate Social Responsibility (CSR) Besides growing of the relevant crops and marketing them through co-operatives and SHGs, there is a huge potential for setting up of micro, small and medium industrial enterprises (MSME) in the sector. The MSME units are very good employment creators. This will promote empowerment through increased income and employment generation.Rural entrepreneurship will also help in reducing migration to urban areas through enhanced employment and income generation. This will also help corporates discharging their CSR. Rural nutritional sufficiency Anaemia and protein calorie malnutrition(PCM) are endemic in women/ adolescent and children respectively in the state. In the scenario in the state where a large number of marginal farmers only do subsistence farming, producing crops with rich nutritional value will go a long way in enhancing the nutritional security of the people, specially in the rural areas. Future Strategies for Development of the sector in the State (a) Contract farming With the agro climate in the state suitable for various commodities for the nutraceutical and food industry, there is a need to promote contract farming on a big scale. Corporates and some local NGOs need to come together in a joint endeavour. The corporates can supply seeds, other inputs etc. and NGOs help may be taken for motivating the farmers, rendering training for package of practices(POP)as well as check the background of the farmer, land ownership details, soil quality, etc. The NGO may also help in getting micro-finance to the farmers as per need.Farmers will be getting assured buyback of the produce and also an opportunity to learn modern farming practices, and the corporates will get good quality raw or semi-processed products for their production needs. A reasonably successful effort is underway in this direction by PepsiCo in Jharkhand with BASIX as the NGO associate for the production of chip grade potato. (b) Utilising technical expertise in the state The state has got Birsa Agriculture University, Ranchi(BAU) and KVKs in all the districts with highly qualified scientific manpower, lab facilities and extension infrastructure. The corporates may make good use of this facilty for any supporting needs in developing the nutraceutical and food industry in the state.Transfer of technology as well as provision of backward and forward linkages with different stakeholders in the value chain is crucial for sustainable entrepreneurship development in the sector.
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(c) Marketing strategies Besides bringing marketing network of the corporates, marketing may be also encouraged for small/marginal independent farmers on SHG/co-operative basis. APMC and urban local bodies may provide hygienic organised market for these products. E-connectivities with national commodities network may be made robust. (d) Awareness creation The market has not yet adopted nutraceuticals for regular consumption. Indian consumers are still at awareness stage of product adoption cycle. Nutraceuticals players need to redefine their marketing strategies to bring customers at trial and evaluation stage to harness the immense growth potential of Indian Nutraceuticals market. Consumers' response may not be adequate without very active promotional exercise. Information dissemination may be made through mass and print media. Celebrity endorsements also may be tried.NGOs may also play a role along with the rural social institutions in imparting awareness to consumers and skills to farmers and small-scale entrepreneurs about benefits and production of nutraceuticals and other food products. Overall, development of the nutraceuticals and food industry in Jharkhand is truly a business at the bottom of the pyramids proposition - a win-win scenario for the farmers and the corporates.
References
1. The Indian Nutraceuticals Market: Poised from Neutral to Top Gear, 2013, IKON Marketing Consultants 2. Nutraceuticals/functional foods and health claims on foods, 1998, Health Canada 3. Overview of dietary supplements, 2011,US Food and Drug Administration 4. Investment Climate in Jharkhand, 2008, by India Brand Equity Foundation 5. Jharkhand State Industrial Policy, 2012, Govt. of Jharkhand 6. www.exportersindia.com 7. Potential for Export of Horticulture Products from Bihar and Jharkhand, 2003, Exim Bank 8. Investment Opportunities in Agro-Food Processing Industries, 2012, Dept. of Industries, Govt. of Jharkhand 9.
Concept note on Jharkhand Export Competitiveness, 2012, Federation of Indian Export Organisations(FIEO)
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Media Coverage of
AgBioAsia 2014
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NOTES
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BioAsia Secretariat #204, Block-B, Imperial Apartments, Greenlands Circle, Ameerpet, Hyderabad - 500 016, India Tel: +91 (40) 6644 6477, Fax: +91 (40) 6644 6977; Email: info@bioasia.in
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