03/2015 ALESSANDRO INTERNATIONAL
DEAR READERS, Sometimes things can be so simple. Just like the preparations for the latest ALESSA. Why not try out something different this time? No sooner said than done. For the first time, we have dedicated this issue to two seasons in one edition. Autumn and winter. Two seasons. Two looks. So you get a double serving of all of our favourite topics!
3.2015 ISSUE
P. 5 INTERNATIONAL NEWS News from the world of alessandro
P. 18 LAC SENSATION New price & soak-off clips
P. 8 SO POLISHED, SO CHIC! Nail art for your desk and more
Things get a little wilder in the second half as we say “Welcome back!” to leather jackets, studs and glitter dresses! This winter, 1970s glam rock is set to celebrate a brilliant comeback. You can look forward to some glamorous rock nail designs. Like always, you can find our top tips and step-by-step instructions for adjusting your look. This issue of ALESSA also looks at care and nourishment topics. Read about what can make our hands and feet more appealing in the colder seasons and which special offers you can take advantage of in our current range.
P. 22 XMAS NAIL ART Sparkling designs for the festive season
P. 9 NAIL STUDS Things are getting wilder P. 10 EVENT Alessandro goes perfume stars
P. 26 SNOWBALL Christmas indulgence for the hands
P. 11 BEAUTY CLICKS Alessandro videos online
P. 27 SENSUAL RELAXATION Special treatments for Christmas time P. 28 DELUXE CHRISTMAS DECORATION Add a touch of christmas to your studio
P. 13 FRANKIE’S PROFESSIONAL TIP The master gel brush
COVER PHOTOGRAPHY Benjamin Becker MODEL Miryam Mayr/Shine Management NAILS Frank Schäberle HAIR & MAKE-UP Dorothee Meyer STYLING Arkadius Giesek
P. 20 GLAM ROCK Winter’s starting to rock
P. 24 HOME STORY Christmas with Cathy Hummels and Frank Schäberle
P. 12 PRO PEARL The generation of light curing
In addition to this, we also show you how you can turn your studio into a winter wonderland. Surprise your customers with winter-themed treatments, fantastic gift ideas and decoration ideas to try yourself.
Yours
P. 16 COLOUR CONSULTING What’s your colour type?
P. 6 PRÊT-À-PORTER Autumn colours for office style
The autumn section mainly looks at re-issued fashion classics, the latest materials and matching colours. Whether shimmering stain, sophisticated gloss or velvet matte – all of our fashion trend inspired nail polishes undergo our Business Check test and show how our nails can become a stylish statement at work. Furthermore, we also explain which shades suit which skin type best.
We hope you enjoy reading and wish you a wonderful end to the year, All the best,
P. 4 EDITORS DARLING Press clippings
P. 14 CARE SETS sets for wonderful nails
P. 29 STRIPLAC DESIGN EDITION Perfect gift P. 30 EVENT Fashion Week Berlin
P. 15 THE HAND SPA DUO Best seller display
Silvia Troska Founder / Style Director alessandro International
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Frank Schäberle Artistic Director alessandro International
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NEWS
ALESSANDRO
a +++ o in Antaly r d n a s s e l A lya ++++ dro in Anta n a s s e l A + + alya ++ ndro in Ant ++++ Alessa Right in time for the start of the summer holiday season, our partner in Turkey opened an alessandro nail studio in the popular holiday destination Antalya. The salon offers the entire alessandro product range to provide customers with all around beauty care and pampering from their fingertips to their toes. At the same time, this is also the location of an official alessandro academy, where training courses and workshops are offered to nail designers. The opening celebrations were attended by numerous prominent guests and alessandro fans, who were given a sneak peak at the alessandro portfolio with goodie bags on offer.
Wow, all the alessandro products have again been a popular topic amongst fashion and lifestyle magazine editors over the past few months. Have a look!
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New: alessandro Academy Antalya, Trinak Stüdyosu Aslan Çavuşoğlu Sitesi 41/A Antalya Yeşilbahçe Mah. Metin Kasapoğlu sokak (STREET)
++++ Striplac for top models ++++ St riplac for top mo dels ++++ Striplac for top models + International top model Karoline Kurkova is not only a highly sought-after face on catwalks around the world, but is also frequently booked for cover shoots for some of the world’s biggest international magazines. Including the Czech publication of high class magazine ELLE. Our Czech partners were at the photoshoot and were responsible for creating the fingernail style Of course, the photoshoot wouldn’t be complete with Striplac. Karolina Kurkova was given a Striplac manicure with the brilliant Ruby Red (Ref. No. 78-512) and a small triangle of our CC colour Mousse au Chocolat (Ref. No. 78-565) as a highlight.
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THE NEW SHADES – PERFECT OFFICE STYLE Classic meets modern. Famous designers present new editions of popular classics. Inspired by the autumn fashion trends in Paris, Milan and Berlin, the new nail polishes have been inspired by the materials and colours used in this season’s collections. Shimmering silk, matte velvet or elegant glitter – all of them are the perfect accessory for daily business. Whether casual and creative or conservative and traditional – at work it’s important to cut a fine figure when it comes to matters of “style”. This is all too easy with the latest autumn trend colours. Elegance is the essence!
1 The sh ad
e Silk Cham pagne has a very glamorous finish, thanks to its elegant ch ampagne colo ur with a sp arkling shimmer o f copper. P erfect as a silk y, shim mering nail polish for the off ice.
Available in the disp lay as nail Striplac Re polish. f. No.: 78-5 63 Lac Sensat ion Ref. No .: 02-785 Colour Ge l Ref. No.: 01 -984
2 Applie d in one co at, the sophisticat ed Black S atin Sensation has a myste rious air with its silk y finish. Ap plied in two coat s, this nuance d shade becomes an d ex travag ant statement .
Available
in the disp lay as nail Striplac Re polish. f. No.: 78-5 62 Lac Sensat ion Ref. No .: 02-784 Colour Ge l Ref. No.: 01 -987
3 G rey Silk: The co mbination of elegant grey and si lk y shimmerin g finish is th e dream team for daily bu siness and ca n be comb ined with any off ice outf it to great ef fect. Available
in the disp lay as nail ish. Stripla polc Ref. No.: 78-560 Lac Sensat ion Ref. No .: 02-782 Colour Ge l Ref. No.: 01 -986 Nail polish
display
6 5ml colo urs 5ml x 4 pcs Ref. No.: 50 -645
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4 Very sophisticat e d: Velvet Red radiates co nf ident style and se lf-assurance with its classic, bu t powerful cherr y red colour – fo r women w ho love a sophistic ated look an d know exactly wha t they wan t. Avai lable in th
e display as
5 Be su re to
nail polish.
make an e legant appearance with this in tense red-brown Matte Velv et. The velvet-mat te finish wo rks fantastically p aired with an elegant blazer or p encil skir t. Also a real eye-catch er when co mbined with silk or wool. Av ailable in th
e display as
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nail polish.
6 Leave a lasting im pression at meetings w ith silk y sh immering Prêt à Port er. The ele gant shade of re d with a su btle gold shimmer w ill stand ou t no in the off ic e, but is al so t just perfect for af ter-w ork drinks with colleagues.
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Available in the disp lay as nail Striplac Re polish. f. No.: 78-5 61 Lac Sensat ion Ref. No .: 02-783 Colour Ge l Ref. No.: 01 -985
1 Striplac di splay 4 5ml colo urs x 4 pcs Ref. No.: 50 -650
TOP 4-Colours also Available as Striplac, Lac Sensation & Colour Gel!
STREETSTYLE office wear We have scouTed the streets
to discover th e best office outf
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Be inspired!
The six different shades create a stunning look on those long and short nails. Depending on the dress-code at work and your personal taste, it’s up to you to decide which length and shape suits you and your style best. Coordinate your nail polish with your outfit, check your calendar. Do you have a day at the desk ahead of you, or do you have any special appointments? What impression do you want to make at your next meeting? Six polishes, six different messages. Whilst the shades from the polish range work in harmony with each 5 other, they have an equally different effect when worn individually. May we present ... our six autumn favourites in a Business Check.
its for you
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So polished,
so chic!
NAIL ART FOR YOUR DESK AND MORE The exceptionally elegant finish is what make the new shades Silk Champagne, Velvet Red, Satin Sensation etc. the perfect accessory for everyday office life.
Things are getting wild!
Nail Studs!
Our individual nail art for your office and after work can do even more. Adapt the looks step by step and clearly highlight your expert skills, “I know what I’m c apable of and look great doing it”. Try it!
Office Chic
1 | Prepare the nails as usual, apply Silk Champagne nail polish and allow to dry thoroughly. Alternatively, prime the nails with Silk Champagne Striplac, Lac Sensation or Colour Gel and cure. 2 | Redraw the nail moon and the nail tip using the nail art brush (Ref. No. 06-665) and Velvet Red Nail Polish. For a design using Striplac, Lac Sensation or Colour Gel use the trend colour Prêt à Porter. 3 | Depending on the system used, seal the design with Top Coat (e.g. Ref. No. 03-036), Twin Coat (Ref. No. 78-300), Lac Sensation Top Coat (Ref. No. 02-152) or Top Gloss Gel (e.g. Ref. No. 01-245).
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ip t l a n o i s s e f o Frank ie’s pr
THIS NAIL ART APPEARS PARTICULARLY ELEGANT WITH ALMOND SHAPED NAILS!
Studs in gold, silver and metallic style are glamorous and glam up your look. Stylish rock-inspired looks can be found in almost every fashion store at the moment. But why should we only embellish jackets, bags and shoes with the little eye-catchers? Get
After Work Glam
the trend for your nails now! Nail studs transform your hands into this season’s must-have accessory and will be your finest 1 | Apply a Prêt à Porter nail polish and allow to dry well. Alternatively, the nails can also be primed with Striplac, Lac Sensation or Colour Gel. 2 | Draw in the nail moon using the nail art brush (Ref. No. 06-665) and Satin Sensation nail polish. 3 | Depending on the system used, seal the design with Top Coat (e.g. Ref. No. 03-036), Twin Coat (Ref. No. 78-300), Lac Sensation Top Coat (Ref. No. 02-152) or Top Gloss Gel (e.g. Ref. No. 01-245).
gem at the next party. We arranged a stylish selection of our favourite studs. The twelve varieties in different colours and shapes can be easily stored, perfectly presented and quickly removed from the Nail Art Wheel. Have fun decorating! Nail Art Wheel Nail Studs – 6 different styles, each available in gold and silver Ref. No.: 06-371
4 | Next, decorate the edge of the nail moon with golden nail studs. Apply a triangle to the middle and small squares at the sides. When using Striplac, Lac Sensation or Colour Gel, position the studs in the top coat or in the top gloss prior to curing.
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DUFT STARS
2015
ALESSANDRO GOES DUFTSTARS
On May 7th, the German Perfume Awards 2015 (Duftstars) were held in Berlin – one of the most prestigious prizes in the German cosmetics industry. Numerous guests and celebrities like Nazan Eckes, Motsi Mabuse and Franziska Knuppe celebrated the 23rd editions of the “Perfume Stars” held at Kraftwerk Berlin. Alessandro also took part in the celebrations, indulging press and clients alike ahead of the gala. In the exclusive beauty lounge at the Aveda Spa on Kurfürstendamm everything was focussed on hair, make up and nails! Alessandro fan Cathy Hummels received a styling from the professionals and was delighted by her Striplac manicure in a fresh summer look. After the styling session, alessandro’s invited guests were then taken to a reception at Hotel Lux in the Berlin Mitte district. Over a glass of champagne, Frank Schäberle and Cathy Hummels prepared themselves for the special evening before posing together on the red carpet. Following a glamorous awards ceremony hosted by Barbara Schöneberger with 40 nominees and 13 happy winners came the after-show party, which included a special appearance from alessandro: a stylish lounge where guests could relax and unwind. The ladies could take off their high heels and treat their tired feet with Cooling Ice spray and change into stylish ballerinas. Then there was only one thing left to say: “Out of those high heels, let‘s hit the dance floor!”
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CLICKS
BEAUTY
Making-of videos, photoshoot and event footage – become an insider and take a peak behind the scenes of the alessandro world of beauty. Simple and effective: Tutorial videos for manicures and pedicures. It’s all about gel: step-by-step video clips to achieve perfect gel styling. From professionals for professionals: In-depth tutorials as well as personal tips and tricks from Frank Schäberle. Want to find out more? Then just click here! The alessandro YouTube channel has an archive full of exciting videos.
ve r o c s i D in e! l n o dro n a s s ale
FX-ONE STEP-BY-STEP GUIDE: Strengthening or extending of the natural nail with tips and sculpting forms – this video uses precise steps to show you how to work with FX One gels properly.
STRIPLAC TUTORIAL: Our artistic director Frank Schäberle reveals his top tips and tricks for using Striplac and how to make the application even easier.
FIBRE STEP-BY-STEP GUIDE: Fibre enables a very thin and simultaneously extremely resilient natural nail reinforcement .This video shows you step-by-step how to use the brush on gel properly.
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Pro Pearl The Next generation of light curing
Thanks to state-of-the-art technology, unique throughout Europe, the Pro Pearl by alessandro is the first LED unit to cure all gels* (UV and LED), and it does so up to 50% faster than any other lamp!
Pro Pearl black Ref. No.: 45-580 Pro Pearl white Ref. No.: 45-581
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One for all: One device for all gels* and all systems
No need to change tubes again: Pure LED device
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Save time: Up to 50% quicker curing thanks to unique high-performance LEDs
Energy-saving technology
Cures all nails on one hand at once
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Finger recesses for perfect placement of both hands
p: i t l a n o i profess
the Master gel brush
Thanks to my many years of actual experience in the studio and numerous championships, I know that having the right brush is just as important for a nail designer as the right scissors are for a hairdresser. Naturally, different preferences and techniques require different brushes. But as a professional you quickly realise whether you can work well with a certain brush or not. I knew straight away that I wouldn’t be the only one delighted by our Master Gel brush! Our entire team of trainers was also completely won over after using it for the very first time. So it was no surprise that this brush was completely sold out after just two days at the Beauty trade fair in Dusseldorf! Incredible. But what makes this brush so special and what sets it apart from all our previous brushes?
INNOVATIVE FORM: The upper side of the brush is oval, the lower side has a flat shape. This makes it extremely easy to spread the gel. Depending on your preference you can work with the flat side or the oval-shaped side.
reasons for Pro Pearl
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MEMORY EFFECT: The special direction of the brush’s bristles creates a so-called ‘Memory Effect’. This means that the brush bristles always return to their original shape. The innovative shape is thus not lost through multiple uses and cleaning processes.
Sensor technology: Device starts automatically when the hand is placed inside
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CLEANING: It is not recommended to use nail cleanser products to clean most brushes, as the alcohol content turns the bristles dry and brittle. But not with the Master Gel brush: the extremely high quality synthetic bristles are imbued with a special protective coating. This means that this brush can be cleaned quickly and easily using normal nail cleanser.
Perfect for pedicures: Removable magnetic base plate
Even curing: Optimised light diffusion and reflective inside
MULTITALENT: The Master Gel brush is perfect for applying bonding agents as well as building, gloss and colour gels.
Three curing times with digital display
Elegant design: Available in white and black
Master Gel Brush: Ref. No.: 45-019 13
strong, stronger!
Alone they are together they are
OUR SETS FOR WONDERFUL NAILS What could be better than outstanding products combined in exclusive sets. Be it a gift set, care package or introductory set, your clients will benefit from our latest range of bundles.
DREAM gift set with real Swarovski crystals: the perfect present for luxury lovers! 15ml Dream Polish “Red Diva” plus 5ml Dream Cream free luxury test sample. Ref. No.: 20-628
NAILSPA Mango Nail Serum care package: Just two steps to well-nourished nails! Nourishes particularly cracked and dry cuticles. 14ml Mango Nail Serum plus 5ml cuticle remover for free. Ref. No.: 20-821
MAY WE PRESENT:
THE HANDSPA DUO
NAILSPA Coco Mango Nail Butter care package: The care system for all nail types offers lasting nourishment for nails and cuticles. 15ml Coco Mango Nail Butter plus 5ml cuticle remover for free. Ref. No.: 20-822
Free!
PROFESSIONAL MANICURE introductory set: The 5ml trio for healthy nails! Pro White ensures brilliant white nails with a healthy shine. Express Nail Hardener makes thin nails strong and resilient in just four weeks. Gel Look Top Coat builds optical structure, giving natural nails a fashionable gel-like appearance.
Free! Our all-time star: Handspa Nice Day and Cream Rich in an attractive bestseller display.
Ref. No.: 20-824 The set for a professional manicure combines our best sellers in 5ml taster sizes.
A light hand lotion, that absorbs quickly and moisturizes all at the same time? Or rather prefer the intensive nourishment cream – regenerative and toning? Both textures are perfect during the cold winter months. Thanks to their compact size, they can fit in every handbag and are always there when harsh winter weather and dry heated air harms our hands. With the eyecatching display, including testers, our customers’ favourite products will quickly find new fans in your studio! Bestseller display, 9 x Cream Rich 50ml + tester, 9 x Nice Day 50ml + tester, Ref.-No.: 50-647
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Our skin tone determines which colours suit us best. The “wrong” choice of colour, can quickly leave us looking tired and washed out. The “right” shade can give us a fresh, positive appearance. Spring, summer, autumn and winter – the standard colour types are inspired by the four seasons. Spring and autumn types look good in warmer colours whilst people with summer and winter colourings should stick to cooler shades.
AUTUMN VIP
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NEW TO OUR RANGE: Lac Sensation Soak-Off Clips! Up until now, you used to remove the UV polishes with the help of aluminium wraps. The clips promise to provide a much more comfortable use. They are clean and simple to use, suitable for all finger sizes, are reusable and environmentally-friendly.
STEP-BY-STEP
INSTRUCTIONS:
n o i t a s n e S c a L e c i r p w e N E I M PACT HUG LL CALLING A NTIO LAC SENSA DUCE RE FANS! WE OF ALL THE PRICE S COLOUR It’s no longer possible to offer a nail polish range that doesn’t contain soak off UV polishes. LAC SENSATION cures immediately under the lamp, the colour doesn’t chip off and it lasts up to three weeks. Another reason for this polish’s huge popularity is that it strengthens the natural nail and makes it more resilient.
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Soak-Off clips 5 pcs Ref. No.: 45-415
Step 1: Dip the pad in Soak-Off liquid and place on the nail
Step 2: Fix in place with Soak-Off clips. Wait for 10 to 15 minutes, then remove Lac Sensation off the nail. TIP: The Soak-Off clips can also be used for the clean and simple removal of nail polish.
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in our t material g n i t e k r ma related +++ Find m o c . l a n tio -interna essandro l a . w w w x on r toolbo TURQUOISE ROCKS al in ou i r e t a m eting k r a m d e The silky, shimmering relat +++ Find turquoise polish is the perfect
Glam R ck shines again! Rock it!
u can create o y s e c ie p t n tateme ly add With these s look or simp k c o r m a l g tyle. wn r everyday s u your very o o y o t s t h ighlig some rock h
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1 Clutch by Valentino 2 Gipsy leather jacket 3 Dress by Rebecca Minkoff 4 Valentino pumps
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Inspired by the looks of the 1970s, this winter is set to rock in glamorous style. The runway creations by Hedi Slimane for Yves Saint Laurent lead the way. The latest collections from brands such as Sandro, The Kooples or Zadig & Voltaire are characterised by leather trousers and jackets, lots of glitter and studs. In its prime, the look was primarily reserved for David Bowie and Iggy Pop groupies, but today — almost four decades later — it’s become a lot more wearable. The look has kept its glam effect. Lots of leather and a little glitter, coupled with plenty of black, purple and turquoise. Above all, in combination with sophisticated elements such as lustrous silk, the black outfit is given a glamorous, festive touch. Whether celebrating Christmas Eve with your family or enjoying Christmas cocktails with your friends, the buzzing New Year’s Eve party in the coolest club or making a rock star statement by day. The GLAM ROCK collection is as versatile as your style: six glamorous rock nuances with dramatic finishes with an individuality that makes them really stand out.
accessory for a black outfit. Available in the display as nail polish. Striplac Ref. No.: 78-557 Lac Sensation Ref. No.: 02-779 Colour Gel Ref. No.: 01-982
BLACK LEATHER Rock star black in a leather-like look with matte finish – Black Leather is the must-have polish for a real glam rock look! Available in the display as a nail polish.
ROCK STAR The party is yours! The matte polish in sophisticated black coupled with fine turquoise blue glitter will turn you into a glam rock queen. Available in the display as nail polish. Striplac Ref. No.: 78-558, Lac Sensation Ref. No.: 02-780, Colour Gel Ref. No.: 01-981
PURPLE PASSION This passionate purple shade with elegant golden shimmer and silky finish radiates gloss and glamour! Exudes true sophistication when combined with black. Available in the display as nail polish. Striplac Ref. No.: 78-556, Lac Sensation Ref. No.: 02-778, Colour Gel Ref. No.: 01-980
VIOLET NIGHTS Ready to party all night long? Then this shade is just what you need! The dark purple with a blue shimmer and silky velvet finish will transform you into the queen of the night! Available in the display as nail polish. Striplac Ref. No.: 78-559, Lac Sensation Ref. No.: 02-781, Colour Gel Ref. No.: 01-983
TOP 4-COLOURS Also available as Striplac, Lac Sensation & Colour Gel!
BLACK DIAMOND The glittering Black Diamond top coat has the ultimate glam rock factor and sparkles in a beautiful array of colours from blue to pink to purple. Ideal for combining with the other colours from the GLAM ROCK collection. Available in the display as nail polish.
Nail polish display 6 colours 5ml x 4 pcs Ref. No.: 50-644
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Striplac Display 4 colours 5ml x 4 pcs Ref. No.: 50-649
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Xmas Nail Art
Want to enhance your Glam R ck?
TURQUOISE GLAM Apply a base layer of Turquoise Rocks to the nails and allow to dry well. Then apply a pattern of gold nail studs to the nails using tip adhesive (Ref. No.: 45-001) or top coat (Ref. No.: 03-036). PURPLE STARLIGHT Apply a layer of Purple Passion nail polish and allow to dry well. Then apply star-shaped nail studs to the nails and paint small dots in between using a white nail art colour (Ref. No.: 06-700).
f Black a layer o ly p p A T ry VELVE llow to d LUXURY sh a n d a li o p il a ta n S r Leather r of Rock e y la a xt, apply nch tip well. Ne to the Fre
m ond r of Black Dia ye la a ly p ap Finally, tering l to create glit ai n le o h w e to th highlights.
PARTY FEV ER Apply a layer of Roc polish and a k Star nail llow to dry w ell. Then use adhesive (R tip ef. No.: 45-0 01) or top co (Ref. No.: 03 a t -036) to aff ix silver nail to the nail ti studs p, tapering off towards middle of th the e nail. 22
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When entering the stylish decorated flat in the south of the city, we immediately felt the Christmas spirit arising. The two bustle about merrily between decorations, wrapping paper, flour and sugar, adding a touch of festive cheer to Frank’s home.
S A M T S I R CH IN STYLE Christmas preparations with Cathy Hummels & Frank Schäberle Baking biscuits, wrapping presents, decorating the tree – it might feel as though we only just waved goodbye to summer, but with every day it’s getting closer – Christmas! We’ve already got our winter coats on again, along with wool socks and scarves and have swapped ice cold drinks for hot mulled wine. So it’s high time we breathed a bit of Christmas spirit into our own four walls. This year we’ve taken inspiration from two people who have an enviable eye for stylish details: Frank Schäberle (Artistic D irector at alessandro International) and Cathy Hummels (allround talent who became famous as the beautiful woman standing
alongside football world champion Mats Hummels, talented columnist, fashion expert, presenter, Strictly come dancing contestant and last but not least, huge alessandro fan). We visited the Christmas enthusiasts in Frank’s apartment in Dusseldorf to take a peak over their shoulders as they get ready for Christmas.
The scent of warm biscuit dough, melted butter and fresh lemons wafts out from the kitchen – welcome to Frank and Cathy’s Christmas bakery. The pair are baking Frank’s favourite biscuits “Butter S with sugar crystals”. The recipe is both easy and delicious and simply begs to be emulated.
pect, I just want to make my nearest and dearest happy.” This year, he’ll be giving lots of his friends the Snowball hand cream in a luxury jar ... combined with some special little extras from the Christmas market. With a wink he adds, “But shhhh! It’s meant to be kept a surprise until Christmas.”
Whilst the biscuits are turning golden brown in the oven, there’s just enough time to take a look around Frank’s apartment. Here stands the epitome of Christmas: the beautiful tree itself. It seems that the nail expert prefers brightly coloured tree decorations. And what does the Hummels family Christmas tree look like? This year, Mats and Cathy are focussing on pastel tones, “Pink, mint and lemon yellow mixed with shades of brown,” reveals Cathy.
Of course, giving gifts at Christmas simply can’t be missed. Nor can Frank’s favourite Christmas ritual: “Spending a cosy afternoon on the sofa with my favourite Christmas classic film “Three Nuts for Cinderella”, it just has to be done!”
Whether brightly-coloured or soft pastels – beneath the tree small and large parcels are piled up, which Frank explains straight away, “Beautifully-wrapped presents are part of it. But it’s not about the material as-
Cathy also has some special Christmas rituals, but this year she’s hoping for something new. “This will be the first time that we won’t be celebrating with our families, but all together in our own apartment in Munich,” she says, sipping from her mug of Christmas tea. “It’s going to be brilliant and I’m really looking forward to having everyone at our place.”
, Frank, In this sense lessandro Cathy and a ma s happy Christ wish you a n ds by your frie surrounded enjoy a e hope you W y. il m fa and ive season relaxing fest st u all the be and wish yo r happiness fo health and ar! the new ye
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in our t material g n i t e k r ma related +++ Find m o c . l a n tio -interna essandro l a . w w w x on r toolbo al in ou i r e t a m g marketin related d n i F + + +
SNOWBALL
Christmas indulgence for the hands When the days start to get shorter and the temperatures begin to fall, the change can really harm our skin. Cold weather, wind and dry heated air can upset our skin’s natural moisture balance. SNOWBALL hand cream has been especially developed for the cold season, which gives hands all the nourishment they need on raw winter days. Grape seed oil and cocoa butter make your skin silky smooth. First-class Vitamin E pearls melt away as the cream is absorbed into skin, releasing intensely nourishing active ingredients. All you need to know about the ingredients and fragrances of the SNOWBALL hand cream:
SNOWBALL is not only a balm for the hands, but for the senses too; the refined fragrance creation of orange, Christmas spices such as cloves and cinnamon as well as a whiff of the finest cardamom and coriander has an enlivening effect, putting us in a festive mood in an instant. The Christmas-inspired design will get you excited about the holiday season and radiates festive glamour. The highly effective hand cream is available in a tube or in an exclusive luxury jar – the perfect gift!
Sensual relaxation
instead of pre-Christmas stress
BATH NOURISHING HAND WITH WINTER FRAGRANCES Turn your studio into a Christmas spa! Racing from one Christmas party to the next, finishing off the final preparations for the holidays, trying to find the perfect present in the Christmas bustle of packed shopping centres – Christmas could be so wonderful, so contemplative. It really could. But all too often the last couple of weeks before the holiday season can be some of the most stressful in the whole year. Treat your customers to a short beauty break in your studio.
A warm therapeutic bath of almond milk, orange juice, cloves and cinnamon cleanses, soothes and disperses a pleasant aroma. After the bath, treat the hands generously with a sea salt peeling and then massage them with plenty of SNOWBALL hand cream. TIP: Use the SNOWBALL hand cream as a 15 minute hand mask and wrap the cream-covered hands in a pre-warmed hand towel. This increases the treatment’s effect and creates a feeling of well-being. Gently massage in the leftover cream.
ORANGES are the most commonly grown citrus fruit in the world. Alongside their high Vitamin C content, they are also
1 Snowball hand cream 100ml Ref. No.: 07-648
renowned for their fresh and fruity fragrance. GRAPE SEED OIL is taken from the seeds of
2 Snowball hand cream 30ml Ref. No.: 07-651
grapes and contains lecithin and natural anti- oxidant procyanidin.
CARDAMOM belongs to the ginger
3 Snowball hand cream in a luxury jar 200ml Ref. No.: 07-650
plant family. In Europe, its aromatic and spicy sweet aroma is predomiCOCOA BUTTER is made from cacao seeds, thanks to its rich nourishing effects it is especially effective in
nantly used in Christmas baking,
4 Snowball hand cream display (without illustration) 18 x 100 ml + tester Ref. No.: 50-648
such as gingerbread or spiced almond biscuits.
treating dry and cracked skin.
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CORIANDER is primarily used as MANGO BUTTER is an effective
a spice or as a medicinal plant.
oil-replenisher and moisturiser.
The herb is rich in essential
The oily composition has a healing and regenerative effect.
oils and is known for its warm, aromatic fragrance.
CLOVES are the aromatic flower buds HYALURONIC ACID is a versatile
of the Myrtaceae or myrtle plant family.
active ingredient that is known in the
The dried flower buds come from the
field of cosmetics for its revitalising
tree of this group and contain natural
and invigorating effect on the skin.
anti-oxidants.
CINNAMON is one of the oldest known herbs and was VITAMIN E regulates the skin’s natural ability to retain
already used in China 3000 BC. It is found in the bark,
moisture, stimulating cell regeneration and reducing the
branches and leaves of the cinnamon tree and can be
negative effects of UV rays.
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Apple mulled wine
h some homemade Supplement the treatment wit Lillet Blanc is a stylish mulled wine. This version using as punch and can be alternative to the typical Christm made very quickly.
with Lillet Blanc
Recipe for 4 servings: • 500ml naturally cloudy apple juice • 300ml dry white wine • fresh ginger (2 to 3cm) • 5 cinnamon sticks • 20cl Lillet Blanc • zest of an untreated organic orange
Heat the apple juice, ginger (peeled) and cinnamon sticks until boiling and add the white wine. Turn off the heat and leave to infuse on the warm stove for ten minutes. Next, reheat the pan (do not boil), pour into small cups and add 5cl Lillet Blanc to each. Garnish with orange zest and cinnamon sticks. Enjoy!
used as powder or oil.
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STRIPLAC
Design Edition Watch out – d l i m i te edition!
Christmas bulb set, 12 pcs. Ref. No.: 12-344
ADD a touch of christmas to your studio
Deluxe Christmas Decoration The most festive time of the year is just around the corner. And even your studio is ready to put on its party dress. Use the following decoration tips to quickly add a touch of Christmas atmosphere to your studio.
Advent calendar Ref. No.: 20-818
Everything should sparkle in the run up to Christmas. But sometimes it’s difficult to make sure the overall decoration goes well together. It’s important to decide upon a single theme, a style and a colour concept before you get started decorating.
Lilac Pearl Ref. No.: 78-417
Hint: This year, the big trend is purple, white and silver. And as always, no Christmas decoration is complete without some glitter!
Rosegold Pearl Ref. No.: 78-416 4 Steps Nail Buffer Ref. No.: 12-347
A glamorous festive decoration in the shop window and in your studio is guaranteed to make your clients excited about doing plenty of Christmas shopping. Quiet music in the background – pop or classic, Christmas-themed of course – will put clients in a good mood.
The gift-buying marathon starts a few weeks before Christmas. Don’t panic! We have a gift that is guaranteed to give both you and your clients plenty of joy without any of the stress of shopping – the Design Edition is our beloved Striplac lamp in festive clothing. Thanks to its sophisticated design, the Lilac or Rosegold Pearl is a visual must-have accessory. The recipients will be delighted by this crown jewel and from now on they can try out their favourites from the trendy assortment of colours included in the Peel-Off nail polish
Use well-known Christmas elements – decorative spices (that match the SNOWBALL aroma) and Christmas tree branches. An advent calendar in the window that reveals a surprise new present each day will make customers curious. Perhaps you could let a different customer open the advent calendar door each day? With this year’s alessandro Christmas decoration and a premium-quality advent calendar – filled with 24 of the latest colour and wellness highlights – you are right on target. Don’t forget to place the Christmas bestseller SNOWBALL in an eye-catching position in the window!
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range. How about one of the six GLAM ROCK nuances for the holiday season and the upcoming New Year’s Eve celebrations? And what’s more, the Striplac Design Edition also matches perfectly with the alessandro Christmas colour scheme for 2015. Use the lamp during the Christmas period for nail applications in your studio, as a continuation of your Christmas decoration concept and to present your customers with the perfect gift idea.
Reindeer decoration set, 2 pcs large: 27 cm tall, small: 20.5 cm tall Ref. No.: 12-343
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o t e m o c ! l s e u W c r i c n o hi s a f e h t
Alessandro celebrates its catwalk debut WITH ATELIER MICHALSKY
As usual, in July the who’s who of the international fashion industry came together in Germany’s fashion hub Berlin. Designers like Michael Michalsky, Lala Berlin and Guido Maria Kretschmer showed off the summer trends for 2016 in a marquee in front of the Brandenburg Gate and selected off-locations. From extraordinary creations and formidable shows to wild parties, the summer edition of the Berlin Fashion Week had everything that a successful fashion week should have. One of the highlights was alessandro’s catwalk premiere! At the Michalsky StyleNite, the company showed its flair for fashion, presenting a colour creation that was especially developed for the show – “Sorbet”. The jade green polish was kept secret up until the very last moment, causing even more of an excited stir upon its couture presentation. This was no coincident for the designer, “I’m a perfectionist and have very high demands for colour, texture and details. For me, creating a coherent overall look for the models also includes the perfect nail finish,”, said Michael Michalsky. “I’m so happy to have such a professional partner like alessandro International on board at our Michalsky StyleNite.” The guests were also very excited as they were given the show polish – not available in shops – as a gift. As well as styling the runway look of all 24 models Frank Schäberle, accompanied by diverse fashion bloggers and lifestyle media, took care of creating glamorous nails outside of the premiere. At the Beauty & Fashion Lounge in the Marriott Hotel, plenty of VIP guests were delighted to receive Striplac manicures, hand massages and nail treatments. The hottest topics among the beauty gossip: the best shows, the craziest parties and the VIP’s latest favourite alessandro colours.
FASHION @ TH E RITZ tic! ntas a f o ss WB , It wa MB F @ o t ks all Than e you e s l l we’ ! ti m e next
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PS S ST‌ CO LO UiRo n t u l o v e r in g co m soo n !
T +49 (0) 211 828 06 250 F +49 (0) 211 828 06 196
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