Alessa 2016 by biokozmetika

L VERS FANS

01/2016 ALESSANDRO INTERNATIONAL

1.2016 ISSUE

DEAR ALESSANDRO LOVERS & FANS, when discovering this year’s fashion trends and developing the new colours, we all had spring fever immediately. The designers’ spring collections are inspired by soft pastel splashes of colour that dance like fireworks in candyfloss-style skies. Powdery lilac, delicate pale blue and soft taupe provide a feminine twist; here and there, a splash of colour... a vibrant pink, providing a contrast! Inspired by new trend galaxies, the Star Wars revival and new effects, we are preparing ourselves for a supernatural feast of colours in 2016 with the alessandro “Cosmic Chic” spring look. Already visible on the ALESSA cover: galactic nails as a total fashion statement! Frank Schäberle has created a classic Nail Art look, combining Heavenly Skies with Electric Blue as a highlight. Love, spring fever, the first rays of sun – Love is in the air! No season is more strongly associated with love than spring. alessandro is celebrating love with a Limited Edition following the motto “All about Love”. Treat yourself or your loved ones to the most beautiful present. For Valentine’s Day or Mother’s Day these presents will make your heart beat faster. For another Limited Edition, we have taken precious oils from Morocco as our inspiration. Learn about the nourishing properties of Argan oil. The highlight: Professional Manicure nail oil in the fragrances Green Tea, Almond and Lemon.

P. 4 FAN-TASTIC Press-Clippings

P. 14 WE LOVE COLOURS Colour explosion

P. 5 COSMIC CHIC Spring is going to be galactic!

P. 16 4 SYSTEMS FOR OUR COLOURS Your benefits at a glance

P. 6 FASHION TREND Cosmic Chic P. 9 ONE WORLD alessandro loves diversity!

P. 18 ARGAN OIL Liquid gold

P. 10 ALL ABOUT LOVE We’re celebrating love P. 12 FAN NAIL ART By Frank Schäberle

And finally, a matter close to our hearts: alessandro has always celebrated colours in all their glory and diversity. We gain our inspiration not only from the fashion metropolises. We value the daily communication with our international lovers & fans, and are always on the look-out for new ideas and trends. At our headquarters, too, diversity is written with a capital D. Kindness, respect and tolerance take a high priority. We look forward to an exciting European Football Championship! Yours, TEAM ALESSA Imprint EDITOR Nadia Cimbollek ARTISTIC DIRECTOR Frank Schäberle ART DIRECTOR Philipp Matthias LAYOUT & CONCEPT Vanessa Mai COPY Charlotte Oellerich BEAUTY Sohal Soukhali-Rohin PHOTOGRAPHER Benjamin Becker PRINT & LOGISTICS Sabine Hoffmann

Nadia Cimbollek Head of Marketing alessandro International

COVER PHOTOGRAPHER Benjamin Becker | MODEL Juliane/Shine Management | NAILS Frank Schäberle HAIR Giuliano Gammuto | MAKE-UP Dorothee Meyer | STYLING Arkadius Giesek 2

alessandro FAN-tastic We are proud of the great feedback, exciting partnerships and our many VIP and non-VIP fans.

c i t s a t FAN-

Cosmic

Chic Spring is going to be galactic!

N O I H FAS TREND

COSMIC PINK

A jazzy pink is essential to every spring look.

Designers such as Christopher Kane and Carolina Herrera are betting on this, too.

IES HEAVENLY SK

EVERYBODY’S DARLING IN SPRING 2016.

A pale blue tone. Perfect for every spring outfit. The Spring/Summer Collection of many designers is characterised by cool blue.

ELECTRIC BL

MUST-HAVE COLOUR SPRING 2016

NOT FROM THIS WORLD The reflective blue with a turquoiselilac finish will draw all glances to your glossy fingertips.

ANTONIO BERARDI CHRISTOPHER KANE

CAROLINA HERRERA

ROCKET MAN Discover elegant taupe as the trend colour. Rocket Man lends a cosmic gloss and flatters every complexion. Valentino is also focussing on galactic elements this season, refining his collection with a starry sky.

VALENTINO

MILKY WAY MARY KATRANTZOU

Fresh pastel tones also dominate the catwalks of this world. In a homage to Star Wars, women are wearing a light violet, combined with spacey metallic particles, perfectly matching their “Milky Way” nails.

ON E

COSMIC CHIC COLLECTION ELECTRIC

WORLD We love and live diversity

BLUE

e Availabl SH, I L O P as NAIL , c a l Strip n& o i t a LAC Sens Gel! Colour

Salvatore Claudio Grillo: »Both parents come from Italy (Sicily). I was born and brought up in Germany and regard Germany as my home; nevertheless I’m also proud of being Italian. ‘Green White Red’: this is my passion.«

Reindolf Adu: »My family originally comes from Ghana. I was born in Germany, but spent my childhood in Accra (Ghana). I’ve been living in Germany again now for 20 years, and therefore I’m a GhanaianGerman boy.«

COSMIC PIN K

HEAVENLY SKIE

MILKY WAY

A ROCKET M

What’s this all about, then? Did George Lucas do the casting for the international fashion shows?

ERICKSON BEAMON Cosmic Pastel Gold Necklace with Swarovski

The catwalks are reminiscent of the set of Star Wars. The models are wearing looks from distant galaxies.

elements (available at Jades24 in Düsseldorf)

Round off your look with these pieces:

Cosmic glittergalactic courts (by Jimmy Choo)

alessandro is international. Our employees have their roots in the most diverse regions of the earth. Together we love and live DIVERSITY and are proud of our team.

The space-look transports us into a new selfconception. It expresses the generation of younger, fashion-conscious women that, in the era of social media, are permanently re-creating their image. Fashion convention is a foreign word to them; rules do not exist. And if they do, they‘re broken. Creativity and energy inspire expressive creations. Multicolour nail designs in 3-D look and with graphic components round off the space look. Cool tones combined with metallic particles seem to be like electric stardust. Inspired by the current trend and perfectly on cue for the start of “Star Wars: the Force Awakens”, alessandro has created the Cosmic Chic collection. The elegant-pastel nuances create galactic cool spring styles. Even the names of the new polishes radiate. Electric Blue, Heavenly Skies, Milky Way, Rocket Man and Cosmic Pink – Princess Leia would be delighted!

Nadia Cimbollek: »My family comes from Romania and from Silesia. I was born in Germany – I feel like a Cologne native and a citizen of the world.«

Maria Bradaric: »My family comes from Italy (sunny island of Sicily). I was born and grew up in Germany and feel very at home here. But my heart still beats for Italy ;) «

Sohal Soukhali-Rohin: »I was born in Afghanistan. I grew up in Germany. A homeland is essential, but for me, the feeling of home isn’t connected with a country but with the people I love.«

Alona Gerold: Sandra Ruiz »My family comes from Spain (Barcelona). I was born in wonderful Düsseldorf. My nationality: person.«

»I have Russian and German roots. I love the orderliness and the life here. But in my heart, I’m at home all over the world.«

Marko Basovic: »My parents come from the former Yugoslavia, my father is a Bosnian Serb and my mother is Croatian. I was born in Düsseldorf.«

Dorota Cetnarowski: »My mother is Polish, my father has German roots. We are very happy with our life here, but also feel very connected to Poland. Generally, we regard ourselves as being Europeans and not just belonging to one country.«

Violeta Nuno: »I come from Mexico, my husband comes from France and we have 2 children who were born in Italy. We have lived in Germany since 2010 and feel very at home here!«

WITH LOVE & WITH KISSES! With love! Fresh love has the fragrance of kiwi and elderberries.

Only a hand cream can be so full of love, can make your hands so wonderfully soft and nails sensaticually cared for. The new ALL ABOUT LOVE. The alessandro hand cream is available in two lovely variants.

With kisses! The sweet temptation will impress you with nuances of raspberry and melon.

WE LOVE NAIL CARE! The special way to declare your love for yourself or your beloved: The ALL ABOUT LOVE nail butter nourishes your nails with precious ingredients & a spring aroma in two delightful fragrances.

– e v o L t u o A ll A b

Heartbeat, Kiss Me, Pink Rose & My Valentine are not love songs but 4 new alessandro colours for your fingernails. Simply paint on and radiate the bliss of love.

Pink Rose Elegant and appealing like a rose

Stunning colours for nails to fall in love with.

e v o l g n i t a r b e l e We’re c coming months of spring TIME FOR FEELINGS! The e a new or reviving that are perfect for falling in lov love. Get some butterflies tingling sensation in an old divinely beautiful presents for your stomach! With the T LOVE edition from from the limited ALL ABOU alessandro.

Kiss me A classic red – the colour of love.

you is for the way look at me PSSST !

FOR E VEN M O RE S PRING The A FEVER LL AB : OUT L OVE e for brin dition ging h is perf appine ect s s to Eas or Mo ter ther’s Day!

is for the only one I see

Heartbeat Red Glitter effects and hearts dancing on your nails

My Valentine A gentle way to say “be my Valentine”!

, very is very ary rdin extrao

(Nat King Cole – L-O-V-E)

is even more than anyone that you adore 11

FAN NAIL ART BY

FRANK SCHÄBERLE

NAIL ART

Top trends, surprising looks and inspiration from the world’s metropolitan cities! Frank is constantly out-and-about, collecting many ideas for beautiful nails. Back in Düsseldorf, the nail expert uses his creativity, transforming his impressions into terrific nail art. Two very relevant words at the moment are: quickly, please! Nobody wants to wait long for that wow effect. Even the loveliest nail art should be quick and easy to apply. With the enchanting UEFA EURO stickers, you can design fabulous fan nails in the current colours and colour gels from alessandro in no time at all. So go and get your polish! Before the game begins.

! F F O K C I K

1 1. Then polish the nails with Mr Bamboo nail polish.

3. Stick on the Nail Art stickers and carefully press down.

NAIL ART

Preparation FOR ALL UEFA EURO LOOKS: Prepare the nails as usual, apply one layer of Base Coat nail polish and allow to dry thoroughly.

2. Lightly soak the Nail Art sponge in Adam & Eve nail polish and softly dab over the polished nails. Allow to dry thoroughly.

Finish FOR ALL UEFA EURO LOOKS: Seal the design – depending on the system – with the top coat for example.

Step-by-step instructions for perfect UEFA EURO nails:

It’s finally time for the European Football Championship again. Raise your flag and show your true colours – support your team with symbolically designed fingernails. Germany, France, England or Portugal:

er: h e su m m t r fo y r o cess rnails, fitting ac our finge y r fo The most s r e ht. Art stick n highlig Fan Nail fa r e p u s as a

4. File away any protruding sticker areas with a fine manicure file.

UEFA EURO NAIL ART

the football Fan Nail Art stickers from alessandro show off your fingernails and get every football fan’s heart racing. These colourful stickers are guaranteed to last until the final. Hearts, footballs & flags – no nail needs to end up on the substitute’s bench. Stickers that are real eye-catchers on your nails!

Preparation FOR ALL UEFA EURO LOOKS: Prepare the nails as usual, apply one layer of Base Coat nail polish and allow to dry thoroughly.

1. Apply Honeymoon polish to your nails, one after another.

3. Dip the tip of the brush into Midnight Black again and put wide dots into all corners.

Finish FOR ALL UEFA EURO LOOKS: Seal the design – depending on the system – with the top coat for example.

2. Use our Nail Art Liner brush and soak the tip in Midnight Black Draw connecting triangles using especially fine lines.

WE LOVE COLOURS!

COLOUR EXPLOSION

SE AU MOUSO L AT CHOC

MY FIR LOVE

L AT TEHIATO MACC

MAMMA

ALL NIG H LONG

E MEE T MIS IN PAR

SE X Y J

PRET T Y INA BALLER

SA SATIN RO

ROSY WIN

ILL

RED DISE PAR A

RED ILLU

NOIR

MY L AU

SION

MIA

B ERRY

P.S . YOU I LOVE

LICIOU

ROUG E

The 36 breathtaking new nuances.

The new It nail polish colours from alessandro are simply must-haves. ‘36 new colours’ shine in intensive tones, putting you in the mood for spring. Classic nail polish nuances in many pastel and nude tones are still present. The latest polish creations from alessandro are also bright and colourful.

PE TITE

NANA

IS JUAN ‘S K

ST. TR

RUBY R

CR A Z YL CO R A

PE ACH

MR . B

IT UP

AMB

PINK D

JUST JOY

O PE Z

IVA

PAPA PAPAYA

U R BAN D

O LIMONCELL

HOLY LE GUACAMO

ADAM

ENIM

MINTA ST

& E VE

AQ UARIUS

GOT T

UES HE BL

BABY

BLUE

M O CC A

OCEAN DIVE

SYSTEMS

for our colours

GL AN A T A S T I R BENEF

ION

AT L AC SENS

s to 3 week nail polish – p u s t s a L • as same way el • Apply in ke a UV G li e c n a rm light o high perf under UV s d n o c e t 60 s h-resistan tc • Dries in ra c s d n ping a • No chip ove surface asy to rem e d n a k • Quic

YOU

AT THE S TUDIO

• Lasts up to 6 week s • Acid-fre e • High co lour inten sity • High co verage • Scratchresistant • Thin to a pply • Also perf ect for Na il Art

COLOUR

GELS

STRIPL AC

AT THE STUDIO

NAIL POL

ISH

to 7 days est ks to high • Lasts up n a th e g vera • Great co on igmentati p le ib s s po ping • No chip time ort drying • Ultra-sh durability • Extreme AT gloss • Ultimate

your e s o o h C te favouri in your r u o l o c te favouri system!

• Lasts up

to 1

0 days • Perfect professio nal look: brilliant g loss for u p to 10 da without c ys hipping • LED kick : no annoy ing drying time – pa cure for 6 int, 0 second s, finished • Peel-off ! tech easy to so nology: a • Wellbein k off and remove g for your na no rough ening of th ils: e nail sur and no m face ore aceto ne

AT THE STUD & AT HO IO ME HOME

LIMITED EDITION

Argan oil is one of the most valuable vegetable oils on our planet. This elixir of luxury comes from the Moroccan nut and can be found as a healthy ingredient in cooking and increasingly in our cosmetic bags. In Morocco, this rich oil is a beautycare classic.

Argan oil: LIQUID GOLD 18

GREEN TEA

Lemon Almond

For centuries, the Berber people have been cultivating argan trees in the south-west of Morocco. The nuts hidden in the fruit are traditionally harvested by hand and processed into oil. The original hand-pressing technique is very elaborate and time consuming. Even today, this task is undertaken by Moroccan women. The result? Sensational! Argan oil is on demand throughout the world. UNESCO protects the cultivation area in Morocco as a biosphere reserve. The effects of the argan nut have been passed down from generation to generation. Its rich vegetable oil stimulates the immune system and promotes healing processes. Used externally, it is popular above all in skincare and hair care. It nourishes, cares for and protects like a protective shield against environmental influences.

Argan oil is now revealing its impressive powers in the popular nail oils of the Professional Manicure series. This classic care product is available immediately and for a short time only as the limited Argan Oil edition in the fragrances Almond, Lemon and Green Tea. Naturally, as a practical roll-on.

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ALL HIGHLIGHTS FROM FRANK’S FRIDAY.

alessandro International GmbH Erkrather Str. 230 40233 Düsseldorf Germany T +49 (0) 211 828 06 250 F +49 (0) 211 828 06 196

orders@alessandro.de www.alessandro-international.com

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INSPIRING NAIL TUTORIALS: THE EASY WAY TO CREATE THOSE TRENDY NAIL DESIGNS.