Application Handbook by Birgit Braun

LABELING SOLUTIONS for retail and system catering

Birgit Braun

01/2021

CONTENT

1. INTRODUCTION  Tips that will help you gain new customers.

2. STORECHECK  Questions and answers about the HACCP concept

3. PROCESSING  Actual situation  Meto solutions

4. FIRST CONTACT  Introduction letter  Presentation of Meto solutions

5. OFFER  Template

1. First and foremost, you have one thing in mind: yourself. Everyone wants to get the best for yourself and get the performance you want at a good price. But before customers want a service from you, you first have to establish the contact in order to present yourself and your offer.

2. It helps potential new customers enormously when they decide in favor of your company if they understand your service immediately. This creates trust and creates the impression that smooth cooperation can be expected. So ask yourself the question: why is your offering exactly how you designed it? Make it explicit and understandable.

3. What is the very best about what we offer? How does our operational highlight ensure that customers get exactly what they are looking for? When we address this question, we design Unique Selling Points - the biggest differentiator in relation to the competition. 4. Customers want to know what problem we are solving. Which wishes do we fulfill and what does a customer get from us and our offer? 5. We ensure credibility when we back up our advertised achievements with evidence. Are there, for example, before and after pictures? 6. One thing we should be aware of. "A little" activity fizzles out like the proverbial cloud of smoke. It is advisable to cling to the goal of reaching more customers in a targeted and intensive manner. Because when it comes to customer acquisition, it is important to be persistent and, above all, sustainably active. 7. Questions for details get the conversation going. Where exactly is the problem, what has the potential customer already tried, what are his wishes and ideas? Listen to all of his worries and act amicably. Let's make it our business to ask the customer about all the details that have to do with his problem. If at some point the addressee asks how far you can help, then you are almost there.

I wish you success

Source https://www.selbststaendig.de/wissen/neukunden-gewinnen

would have

Questions and answers on the Hazard Analysis and Critical Control Point (HACCP) Customer

Branche

Contact

Date

In the production, treatment and processing, transport, storage and sale of food, the influences that lead to illnesses after consumption of a food must be eliminated. That is why food companies carry out their own checks. Within this self-control system, the HACCP concept is intended to protect against health hazards that need to be specifically addressed, i.e. identified, assessed, continuously recorded and controlled.

1. Who is responsible for implementing the HACCP concept? 2. How do you implement the HACCP concept in practice a. Labeling of products after manufacture i. Produced at:

ii. Best before

iii. Storage temperature for certain foods such as dairy products "Best before at 8 ° C"

3. How do you mark your retained samples i. Prepared on: 4. How do you mark opened products that are not consumed immediately b. Marking after opening i. opened

ii. defrosted

iii. to be used

4. Where and how do you refer to allergens

5. Cleaning (example coffee machine) a. Cleaning date:

Seite 2 von 2

KFC HACCP documentation is completelly handeled via Avery Dennison printer

Meto Solution 30x38mm Thermal Eco labels

55 x 35mm thermal hangtags

NEW (France) KFC Delivery closing labels France is using same label as McDeliver 30x100mm with security cuts

Offer different shape and size

Seite 5

SOLUTION METOPRINT Thermal labels for Avery Dennison & SATO Printer

30x38mm Thermal labels BP free for direct foodcontact DIE VORTEILE 10

SOLUTION METOPRINT Legally compliant labeling with MetoPrint

DIE VORTEILE 8

SYSTEMLÖSUNG METOSEAL • Vielzahl an Materialien, Kleber und Formen • Materialien und Kleber lebensmittelzertifiziert • Individuelle Vordrucke als Informations- und Werbebotschaft sowie Sicherheit vor unerlaubtem Öffnen (Erstöffnungsschutz)

ohne METOSeal

mit METOSeal DIE VORTEILE

SYSTEMLÖSUNG METODIRECT Vordrucketiketten • Aufmerksamkeit erregen mit Informations- und Werbeetiketten • In praktischer Spendbox oder auf Wunsch mit Tischspender zur Handbeschriftung • Lebensmittel-zertifizierte Etikettenmaterialien

DIE VORTEILE 4

LaPlace – Locations NL-BE-GE Stores all opened and fresh products in the restaurant in transparent bowls and bottles. All containers are marked with the same label.

Prepared sandwiches are not packed and not marked with a prepared, best before date or allergens.

METO Solution 1. MetoPrint Template to print • Productname • In • Out – following day • Or best before date • Name • La Place Logo 40x40mm dissolving label white 40x40mm pre printed with LaPlace Logo and text 40x40mm pre printed label used as closing label for sandwich Template • Prepared on: • Best before • La Place Logo Allergens Labels used as closure/sealing labels for prepared sandwiches.

Seite 3

Promotional labels • Dispenser box • Table dispenser

MetoMobile Best before: Monitored on: Packed on: Cleaned on: Placed in storage on: Removed from storage on: Use by: Made on: Frozen on: Defrosted on: Keep cool between +2 °C and 7 °C PLU no. Refilled on: Opened on: Made on: Frozen on: Defrosted on: Keep cool between +2 °C and 7 °C PLU no. Refilled on: Opened on:

Seite 4

SYSTEMLÃ&#x2013;SUNG METOPRINT Gesetzeskonforme Kennzeichnung mit MetoPrint

DIE VORTEILE 8

SYSTEMLÃ&#x2013;SUNG METOPRINT Gesetzeskonforme Kennzeichnung mit MetoPrint

DIE VORTEILE 9

DIE VORTEILE 17

Day labels but less in the future.

To indicate the prepared and best before time color dots labels are used. F.e. pink indicates prepared at 9:00h Color with respective time will be noted in a documentation book.

Promotional Info and closure labels.

Disadvantage • Customer cannot indicate when the food has expired. • Service needs to search in documentation book which product needs to be taken out because of expiry time. METO Solution 1. MetoPrint + 1 label to mark producst based on HACCP regulations o template to indicate Allergens, o prepared on o best before o color to replace day dot o closing/sealing label. 2. MetoMobile Ready to start – The starter package Best before: Monitored on: Packed on: Cleaned on: Placed in storage on: Removed from storage on: Use by: Made on: Frozen on: Defrosted on: Keep cool between +2 °C and 7 °C PLU no. Refilled on: Opened on: Made on:

Seite 2

Eurest foodlabel • Eurest Services is an in‐house caterer at Shell. • For the location Pernis they want to pilot with Meto labels and MetoPrintHybrid. If it is a success more locations at Shell will follow. • Until now they worked only with day labels, because of the regulations they were looking for a good solution. • The label on the left is a label from supplier for there food. • They asked me to use this as an example for there label

Eurest foodlabel • Requirements for the label: • • • • • • • • • •

Color: white, glossy Format: 80x120 mm Print: 2 colors, logo and a border Border color: green Consumption: 300 labels per week (in Corona time) Information on the Label: Product name, 2 lines Ingredient declaration, multiple lines Nutritional values, several lines. Allergenes, several lines. (In the example label not named, Eurest wants to mention this on the labels). • Best before: 1 line. • I don't know if there should be a production date, I want to discuss that later.

Eurest foodlabel •Offer • MetoPrintHybrid • Labels 80x120 mm 2‐color print, number ?? • Layout of the label as described in the quotation

Meto International GmbH Cobolweg 3 3821 BJ Amersfoort

Henk Steinvoort Key Account Manager

Meto International GmbH, Cobolweg 3, 3821 BJ Amersfoort

Phone: +31 880082549 Mobile: +31 655392177 hsteinvoort@meto.com www.meto.com

Offer

15.01.2021

Dear …… Many thanks for your trust in Meto and the opportunity to offer you our products. We are happy to offer our labels suitable for the Meto Printer range. METO labels for MetoPrintEasy and MetoPrint Hybrid Thermal Direct ECO, BP free, premium quality for high-definition print results. Error-free running without self dispensing effect. Environmentally friendly and solvent-free adhesive. Adhesive 2.5, permanent and also deep-freeze applicable. Max. outer diameter 127mm (approx.100m length). Thermal ECO labels are temperaturesensitive. Therefore please do not use on hot products. Approval and Certifications for labels and adhesives All ingredients of above mentioned labels correspond with the recommendations BfR XIV or FDA 21 CFR 175.105 (Adhesives). The adhesive layer may be in direct contact with dry, moist and fatty foodstuffs with a correction factor of at least 4, as specified in Annex III, Table 2 of Regulation (EU) No 10/2011. Furthermore, labeling blood bags with self-adhesive labels is non-hazardous to health. The self-adhesive layers can be used unhesitatingly to label blood bags. Labels Thermo Eco BP-free white, 2 colors pre printed 80 x 120mm paper white, permanent adhesive 500 labels per roll Listprice

xx,xx € / 1.000

MetoPrint Hybrid incl. CD with driver, diagnostic tool, label software "Bartender UltraLite" and manuals. Welcome flyer, manual for quick installation, mircrofiber cloth, labels 40x40mm, wax ribbon (color: black) Listprice

xxx,00 €

Template Template customized based on customers data. Listprice

xx,00 € (per 15 minutes)

Delivery conditions: Payment terms: Deliverytime:

Trading Address: Meto Int. GmbH Ersheimer Str. 69 D-69434Hirschhorn Telephone: +49 (0) 62 72 928-0

ex works 30 days net from stock depending on the order volume.

Registered Office: D-69434 Hirschhorn/Neckar Commercial Register: Fürth/Odw. HRB 40533 Registerabteilung Darmstadt

Managing Directors: Stefan Naujock Peter Sperl VAT ID-No.: DE 811145783 Tax No.: 07 225 06211

Bank Account: Commerzbank AG Heidelberg BLZ 672 400 39 / Account No. 1920248 SWIFT-Code COBADEFF672 IBAN DE05 6724 0039 0192 0248 00

Pilot Project 1. MetoPrint Hybrid incl. CD with driver, diagnostic tool, label software "Bartender UltraLite" and manuals. Welcome flyer, manual for quick installation, mircrofiber cloth, labels 40x40mm, wax ribbon (color: black) Listprice

xxx,00 €

2. Sample template with max. 5 products (1,5 working hours) Listprice

xxx,00 €

3. Labels 80 x 120mm Thermo Eco BP-free, permanent adhesive 10 rolls a 500 labels Listprice

xxx,40 €

Pilot Project Price xxx,00 € / p. pack

GEBR.V.SPARE-RIB 1 STRENG Ingredienten VARKENSVLEES, aroma (SELDERIJ, SOJA) MOSTERD, paprikapoeder, chillies, peperwith, gember, kruidnagel, nootmuskat, suiker, zout,……..

Allergenen Gluten, eieren, pinda's, soja, melk, noten, selderij, mosterd, sesamzaad, zwaveldioxide

Voedingswaarde, per 100 gram. Energie 1240 Kj, 298 kcal, vetten 82g, waarvan verzdigde vetzuren 4,1g, kollhydraten 4,3g Eiwitten 21 g, zout 3,2 g voorbereid op:

15-01-2021 Tenminste houdbaar tot:

16-01-2021

Additional Option Use MetoPrint Hybrid printer to print e.g 100 labels per product in advance Apply the produced on / best before label when product is in preparation

GEBR.V.SPARE-RIB 1 STRENG Ingredienten VARKENSVLEES, aroma (SELDERIJ, SOJA) MOSTERD, paprikapoeder, chillies, peperwith, gember, kruidnagel, nootmuskat, suiker, zout,â&#x20AC;Śâ&#x20AC;Ś..

Allergenen Gluten, eieren, pinda's, soja, melk, noten, selderij, mosterd, sesamzaad, zwaveldioxide

Voedingswaarde, per 100 gram. Energie 1240 Kj, 298 kcal, vetten 82g, waarvan verzdigde vetzuren 4,1g, kollhydraten 4,3g Eiwitten 21 g, zout 3,2 g voorbereid op: 15-01-2021 Tenminste houdbaar tot: 16-01-2021