3eBin - External presentation

Š HL Display AB (publ) May 2010

Create new business opportunities

3eBin

TM

The ecological, economical & ergonomic bulk bin system from HL Display

Why do bulk?

Customer benefits

● More freedom

•Buy the exact amount – no more, no less •An attractive price proposal

•Reduced packaging waste…and reduced CO2 emissions

● Responsible consumption

Why do bulk?

A new business opportunity for Retailers •Better gross margins •Enlarge your offer and stimulate the growing interest in organic foods and fair trade products

•Develop customer loyalty

● New way of selling!

3eBin

TM

●●● What’s in a name ?

The three « e’s » in 3eBin summarise the three main features of our bulk bins.

ecological

•A more « eco-friendly » way of shopping •Less resources used in both transport and packaging

•Selling at increased gross margins •Stimulate impulse buying

ergonomic

economical

•Easy to install •Ergonomic handle which offers a real comfortable way of buying for the consumer!

●●● Many categories are bulk best sellers Gravity & Scoop bins to sharpen your profits through bulk merchandising.

•Candies •Organic food •Snacking •Rice, pasta, grains •Cereals, spices •Tea leaves •Pet food

3eBin

TM

The ecological, economical & ergonomic bulk bin system from HL Display

Gravity Bins •Virtually unbreakable material approved for food contact

•False front to maintain product on display • Angled container floor to ensure that product is always fed to the pouring spout

•Dust proof lid cover •Easy flow control •Ergonomic pull handle

•Anti-slip gasket at the bottom of the spout

3eBin

TM

The ecological, economical & ergonomic bulk bin system from HL Display

Gravity Bins ● European Standard Models GB100 – 7.5L

GB100 – 12.5L

Version with agitators

3eBin

TM

GB150 – 12.5L

GB100A – 7.5L

GB150 – 20L

GB300 – 50L

GB150A – 12.5L

The ecological, economical & ergonomic bulk bin system from HL Display

Gravity Bins â—? European Standard Models Accessories FOOT100

FOOT150

X-BAR

3eBin

TM

BBR

SD100

XH100

SD150

XH150

BIN-FLAG

The ecological, economical & ergonomic bulk bin system from HL Display

Gravity Bins â—? Pricing & Promotions

Multiple options to display price and product information.

The sign holder clips onto either side of the bin to highlight ranges and offers.

•Communicate more to your customer and increase sales!

Gravity Bins ● Easy to install solution

Position and tape the profile with the help of the bin foot to get the correct depth.

Foot in combination with the profile locks the bin in place.

Slightly elevate the bin and push it into the desired position

•Easy to install on your existing shelving, it offers the possibility to create a small area with bulk products - the most economical and simple alternative

●●● On existing shelves

Gravity Bins ● Easy to install solution

Install the cross bar on your existing gondola system.

Place the fixed adaptor on the cross bar.

Connect the bin to the adaptor.

When using swing down arms for easy refilling– a fixing bolt secures the fixation to the cross bar.

•The preferred option when whole sections of bins are to be installed in a high traffic area.

●●● On cross bars & with swing down arms

Scoop Bins •Virtually unbreakable material approved for food contact

• Highly hygienic, easy to clean design, avoiding the dirt build-up common in glued, acrylic bins.

• Angled container floor to ensure that product is always fed to the front of the bin

•Hinged dust proof lid cover which facilitate remerchandising

•Generously curved front window to display product image

•Low and curved front facilitating product take out •No scoops on the floor! Integrated scoop with scoop holder

3eBin

TM

The ecological, economical & ergonomic bulk bin system from HL Display

Scoop Bins â—? European Standard Models SB200-12.5L

12.5 Liters models

SB200-12.5-SL + scoop holder + label holder

SB200-12.5-TSL + catch tray + scoop holder + label holder +

3eBin

TM

The ecological, economical & ergonomic bulk bin system from HL Display

Scoop Bins â—? European Standard Models SB300-20L

20 Liters models

SB300-20L SL

+ scoop holder + label holder

SB300-20L TSL

SB300-20L TSLD + catch tray + scoop holder + label holder

3eBin

TM

SB300-20L SLD + catch tray + scoop holder + label holder + divider

+ scoop holder + label holder + divider

The ecological, economical & ergonomic bulk bin system from HL Display

Scoop Bins ● European Standard Models Accessories SHUTTER

SB-BRACKET

SHUTTER-300 SHUTTER-300-NARROW SHUTTER-200

BIN-FLAG

3eBin

TM

TONG

SCOOP

ANTI-SKID PADS

The ecological, economical & ergonomic bulk bin system from HL Display

Scoop Bins â—? Pricing & Promotions

Label pocket on the consumer lid to display product specification. Bin front with optional sign holder to display product image.

•Communicate more to your customers and increase sales!

Scoop Bins ● Easy to install solution

For installation on shelving: Use 4 bumpons to avoid that bins move accidently.

For installation on existing gondolas: Install cross bars and place the brackets in the desired position. Tilt and slide the scoop bin onto the brackets.

•Directly on existing shelving with small plastic anti-skid pads.

•Cross bars is the preferred option for installaton in super or hypermarkets.

●●● On shelves & on cross bars

Conclusion • Bulk is an easy way to adapt the offer to the micro-economic environment (premium, ethnic or value offer).

• Bulk allows better and swifter adaptation to local demand than pre-packed goods.

• Bulk foods allow a perceptible differentiation of the store’s offer.

●●● Enlarge your offer & create new business opportunities

3eBin

TM

The ecological, economical & ergonomic bulk bin system from HL Display

Gravity & Scoop bins ● Easy to clean

Our bins are easily disassembled.

Use mild soap and water to clean. Rinse amply and dry before you assemble.

•Bins need to be cleaned to always give a fresh impression. The frequency of the cleaning depends very much on the type of products in the bins. Fat or oily products (e.g. certain snacks & candy) tend to make the bin look ”hazy” quicker than dry products.