OUR AMBITIONS

We will open our studio and rehearsal spaces in order to develop and amplify the creative potential of the region, originating new work which will be seen on our stages and across the world.

Strategic Core

We will start a transformational capital project created for and with the people of Birmingham and the West Midlands: the cornerstone of an extraordinary new era for the organisation and the region.

Due to my daughter’s needs it can be difficult for us... but the staff are amazing, very switched on and make us feel extremely welcome and comfortable.

Audience member

AMBITION 1: Hippodrome Unlocked ACTIONS:

We will provide unprecedented access to all the work on our stages, reflecting the youngest, most diverse city in Europe in everything we do.

Open To All

We will remove or reduce barriers to audiences, increasing Black, Black British and South Asian audiences, family audiences and audiences aged 18-30.

Access For All

We will become the most accessible venue of its scale in the UK, with a greater number of performances meeting the needs of different audiences.

Engagement For All

We will expand the biggest bespoke theatre education programme in the region, linking to work in our venue and harnessing our community connections to build new audiences.

Each time I visit, I feel like I’m visiting an old friend that makes me smile when I think of them, that welcomes me into the city and helps me to walk and dance on stage. Birmingham Hippodrome’s support has helped me to create my present, which I hope continues far into the future as I can’t imagine taking a single step forward without the Hippodrome family.

Aakash Odedra Hippodrome Associate

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AMBITION 2: Hippodrome Studios ACTIONS:

We will open our studio and rehearsal spaces in order to develop and amplify the creative potential of the region, originating new work which will be seen on our stages and across the world.

Creative Heart Of The City

We will establish a new artistic hub in Southside as a centre for West Midlands artistic excellence, with cemented partnerships with our resident partners BRB, FABRIC and One Dance UK.

Hippodrome Creatives

We will offer a complete pipeline of creative development, prioritising extraordinary artists from the West Midlands, especially those under-represented in our programme, which will feed all our stages.

Home Of New Musicals

We will create original productions with a focus on new musicals, commissioned and developed by the Hippodrome’s new musicals department.

Birmingham Hippodrome has always held a special place in my heart. Since we first visited in 1996 with Swan Lake, I’ve seen the city transform into a cultural hub for the Midlands, and Birmingham Hippodrome has played a significant role in that. The venue’s connections to the local community and outreach programme align perfectly with our own commitment to reaching new audiences and engaging them in our work.

Sir Matthew Bourne OBE Artistic Director, New Adventures

AMBITION 3: Hippodrome Stages

We will have three stages offering yearround world-class programmes, each reflecting the diversity of the region.

ACTIONS:

03 Main Stage

We will be the busiest regional theatre with landmark productions, the best audience experience and the most important date in the UK touring calendar for producers.

Patrick Studio

We will offer a new home for new work, celebrating original musicals, family work and exciting voices from the region.

Hippodrome Sites

We will see the streets of Birmingham as a stage, with programmes, productions and events in collaboration with partners across the city.