Tomorrow

We will start a transformational capital project created for and with the people of Birmingham and the West Midlands: the cornerstone of an extraordinary new era for the organisation and the region.

ACTIONS:

Audience Experience

We will redevelop this iconic venue as a centrepiece for the regeneration of the Southside area of the city.

WORLD-CLASS FACILITIES

We will develop a new cultural hub as the beating heart of a growing creative community, with the best working environment for all staff.

Sustainability

We will think beyond the immediate future and invest in sustainable practices to meet our environmental responsibilities, ensuring our venue is fit for the many years to come.

Developing Our Workforce

We will be an employer of choice in our sector and for our region: a place where our people are engaged, inspired and motivated to create a world-class cultural experience.

Growing Our Profile

We will build a Hippodrome brand synonymous with our values, and use our strategic position to inform and impact policy to support the West Midlands’ cultural sector.

Diversifying Income

We will link ambition to income growth: increasing trading, launching innovative marketing campaigns, finding new income models and igniting a new fundraising strategy.