BRAND GUIDELINES
A strategic brand platform to follow when outwardly expressing the brand through corporate communications.
www.24.ae/brand
BRAND GUIDELINES
TABLE OF CONTENT Introduction Brand Basics Positioning Statement Brandmark Brandmark Guidelines Color Palette Color References Brandmark Variations Typography Correct Usage Incorrect Usage
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BRAND GUIDELINES
Introduction The brand is more than just a logo or a signature. It is how the organization presents itself to the outside world; its public face, its personality. It shows people who they are and what they can expect. The brand personality is expressed
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in all of its assets from the website, to stationary, through to office branding and presentations. It’s therefore essential that all assets are applied consistently and correctly – all of the time. Please ensure that you understand and use these guidelines to help
you apply the brand elements correctly and consistently across all applications. They are not intended to limit your creativity, but simply to ensure a consistent design language across all applications.
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BRAND GUIDELINES
The Essence
The Background
The Commitment
There are many facets to a brand but they all stem from one main business communication idea. A cornerstone, an ideology of the brand. 24 main communication idea is: Credibility.
Among the fast developing pace of news sources in the Arab world, 24 comes across not to compete but to develop and explore a further dimension as a credible and reliable news source that speaks the language and meets the dynamism of today’s world. 24 brings forward in its practice the intensive Arab world experience of Journalism into a more updated platform that keeps its audience connected with the events and the happenings.
A continuously updated and credible Arab speaking news platform.
The Brand Idea The news reference! (expressed visually) Continuously updated! (expressed verbally)
The Tone & Style Trustworthy, Confident, Clear, Forward, Comprehensive.
The Tone of Voice Announcing, highlighting, informing, knowledgeable.
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BRAND GUIDELINES
Positioning Statement If there is a statement that would verbalize what 24 is about, it is…
الخبر بين لحظة وضحاها
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BRAND GUIDELINES
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Brandmark
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BRAND GUIDELINES
Brandmark Guidelines
X
1/2 X
The Smalles Logo dimensions is 12 mm (width) 12 mm
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BRAND GUIDELINES
Color Palette
Dark Blue
Dark Gray
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BRAND GUIDELINES
Color Referances
CMYK / SPOT
PANTONE
C 78
M 52
C 00
M0
Y 23
Y0
K 03
K 60
RGB
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PANTONE 7691 U
PANTONE BLACK (60%)
WEB R 071 G 114 B 153
477299
R 129 G 130 B 133
818285
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BRAND GUIDELINES
Brandmark Variation
FULL COLOUR PANTONE 7691 U (100%) BLACK (60%)
GRAYSCALE BLACK (60%)
SOLID BLACK BLACK (100%)
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BRAND GUIDELINES
Typography English
Tw Cen MT
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Arabic / Title
Droid Arabic Kufi
Arabic / Body
Droid Arabic Naskh
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BRAND GUIDELINES
Correct Usage
Full color logo on white background.
Solid grey logo (60% K) on white background.
Solid black logo on white background.
Solid white logo on black.
Solid white logo on grey (60% K) background.
Solid white logo on solid blue background.
White logo on pictures.*
Use logo in white box on crowded and gradient background or pictures.
Use logo in white box on light background.
* When Logo is not clear on picture use logo in white box. All rights reserved to 24.ae
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BRAND GUIDELINES
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Incorrect Usage
DO NOT USE color logo on crowded and gradient background.
DO NOT USE logo in white on light background.
DO NOT change logo color.
DO NOT USE color logo on black background.
DO NOT USE transparency for logo.
DO NOT mask logo.
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