ACACIA
Branding Guidelines
ACACIA
Branding Guidelines
Introduction
The ACACIA‘s brand identity signifies the visual and verbal expression of the brand. It was designed to build, maintain and guarantee the consistency of the brand which expressed through a wide multitude of public exposure and media outlets.
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ACACIA
Branding Guidelines
Brand Philosophy
We inspired the brand name “ACACIA� from the Acacia tree. The Acacia tree which is also known as gum arabic grows in the region of Australia. The Acacia perfume, sourced from the mother nature, characterised by great purity and original fragrances.
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ACACIA
Branding Guidelines
Vision & Mission
Vision: Is to serve creative and innovative perfume with high quality fragrance around the globe. To get to the lead in the world of beauty and perfume by introducing innovative ideas to create a rejuvenated spirit and to earn the trust of our customers and enrich the world with concepts of advanced sensations culture. Mission: Is to excite and comfort the human spirit – one person, and one bottle at a time. To satisfy our stakeholders (stockholders, franchisees and investors) with good profit.
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ACACIA
Branding Guidelines
About The Brand
Acacia provides a new thinking in the world of perfumes, where e- shopping became a basics of daily life. So, it has become easy to buy the client’s lovely product through our website or through any of our accounts and we will deliver them to any place in the world.
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ACACIA
Branding Guidelines
Brand Personality
Luxurious, Charming, Emotional, Unisex, Habitual, Affective, Fashionable, Addicted, lasting & Simple.
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ACACIA
Branding Guidelines
About Guidelines
The brand identity program is a comprehensive approach to constructing and managing our brand identity across all activities, and comprises of: • The component parts of our brand identity; such as the Brand philosophy, colours and typography • Principles on how to use each element for successful communication.
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ACACIA
Branding Guidelines
Brand Elements
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2
Symbol “Acacia tree leaves” our brand hero is symbolized by Acacia tree leaves
Typeface “ACACIA” The brand name is designed in sophisticated typeface imitating the Elegance of the brand
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ACACIA
Branding Guidelines
Brand Elements with tagline
1
2
3
Symbol “Acacia tree leaves” our brand hero is symbolized by Acacia tree leaves
Typeface “ACACIA” The brand name is designed in sophisticated typeface imitating the Elegance of the brand Tagline “Perfumes” The brand Tagline is designed in sophisticated typeface imitating the Elegance of the brand
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ACACIA
Branding Guidelines
Brand Elements / Logo Shape
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ACACIA
Branding Guidelines
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Brand Elements / Typeface
English & Arabic Typeface The brand name is designed in sophisticated typeface imitating the Elegance of the brand The Arabic version of the brand typeface is designed by the same English letters shapes to ensure the brand visual harmony in both languages.
ACACIA
Branding Guidelines
Brand Elements / Pattern
The elements of our graphic “pattern” The duplication of the Flower pattern in a symmetry way is meant to add visual values.
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ACACIA
Branding Guidelines
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Brand elements
Overview
YELLOW GOLD
The Logo has been designed to resemble object that signify ACACIA’s Brand endeavors to provide fashionable perfumes. The Logo is composed of one block which contains: 1 - A yellow gold shape for elegance and fashion 2 - A Black shape for simple and sophisticated
BLACK
ACACIA
Branding Guidelines
Pantone Solid Colors
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Spot Colours
CMYK Spot Colors
RGB Colors
HEX Colors
C872
C: 030 M: 036 Y: 075 K: 004
R: 180 G: 152 B: 087
#b4985b
Black
C: 000 M: 000 Y: 000 K: 100
R: 000 G: 000 B: 000
#0000000
ACACIA
Branding Guidelines
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The clearzone
The elements of our graphic In order to display the ACACIA Logo to its best effect and ensure maximum impact, a clear zone surrounding the logo has been defined. This is the minimum distance to be kept clear of all other types, graphic elements, rules and detailed areas within images. If possible, leave more than the minimum. Do not stretch, distort, alter or recreate the logo in any way.
ACACIA
Branding Guidelines
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Single Spot Colours
Solid Black
White On Black
True Color
A black version of the logo should only be used when a company must display the logo on non colored print stuff. please use the configuration as seen in the example shown.
A white version of the logo should only be used when a company must display the logo on black backgrounds. please use the configuration as seen in the example shown.
A true colored version of the logo should only be used when a company must display the logo on white background. If the white background is not available, the logo must be placed on a white shape for clear display. please use the configuration as seen in the example shown.
ACACIA
Branding Guidelines
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Incorrect Usage
DO NOT
X
X
X
X
Never change logo or typeface colors
Never reproduce the logo as white on a coloured background.
Never use non brand colors.
Never rotate brand logo.
ACACIA
Branding Guidelines
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Typography
Bank Gothic BT
Glober
Regular
Light
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Bold
Regular
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Bold
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ACACIA
Branding Guidelines
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