BRANDING GUIDELINES
HAITHAM KHARRAT
BRANDING GUIDELINES
Introduction
The Haitham Kharrat brand identity signifies the visual and verbal expression of the brand. It was designed to build, maintain and guarantee the consistency of the brand which expressed through a wide multitude of public exposure and media outlets.
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HAITHAM KHARRAT
BRANDING GUIDELINES
Brand Philosophy
HK Legend is named after the founder Haitham Kharrat who started this passion from 1997 in Cairo Egypt as the land of pharos and ancient jewelry. Expanding this legendary and reached to Istanbul Turkey where the sense of Turkish style in jewelry and natural stones, and now landed in Dubai United Arab Emirates where the world of all the worlds on one land. The luxury of the brand HK Legend is glamour and can worn any time and all the time. Changing collections from season to season gives us a front seats on luxury jewelry. It’s a dream in everyone’s mind to wear a unique and unexpected designs yet glamorous looking then spread the story of that dreams and soon in the rest of the world.
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HAITHAM KHARRAT
BRANDING GUIDELINES
Mission & Vision
MISSION To provide each customer with high quality glamour jewellery and let them experience the uniqueness of craftsmanship and feel the luxury, grandeur on wearing those jewellery. VISION: To be the one and only one personalized gemstones and jewellery manufacturer worldwide.
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HAITHAM KHARRAT
BRANDING GUIDELINES
About The Brand
HK Legend is a premium jewelry dream founded by Haitham Kharrat who decided to chase that dream forever by naming it on his name. HK Legend understand the philosophy behind jewelry and enjoy spreading on you that luxury splash in our products, either natural gemstone bracelet, necklace, rings, earrings or even cufflinks. You will feel something different about you at the moment you try it on. Our beautiful stones comes together with our gold from Italy as the perfection of gold manufacture and the quality of our thread comes from Japan where the best bracelet thread made, even if you decide to go for silver we also got you on that with our sterling Italian gold plated silver accessories. It’s a long story to be worn and loads of feelings behind it so join the HK Legend luxury world and tell us what your dream is!
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HAITHAM KHARRAT
BRANDING GUIDELINES
Brand Personality
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Luxurious, Charming, Emotional, Unisex, Habitual, Affective, Fashionable, Addicted, lasting & Simple.
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HAITHAM KHARRAT
BRANDING GUIDELINES
About Guidelines The brand identity program is a comprehensive approach to constructing and managing our brand identity across all activities, and comprises of: The component parts of our brand identity; such as the Brand philosophy, colours and typography Principles on how to use each element for successful communication.
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HAITHAM KHARRAT
BRANDING GUIDELINES
Brand Elements Typeface The brand name is designed in sophisticated typeface imitating the Elegance of the brand
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HAITHAM KHARRAT
BRANDING GUIDELINES
Brand Elements with tagline
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HAITHAM KHARRAT
BRANDING GUIDELINES
Brand Elements / Pattern The elements of our graphic “pattern” The duplication of the Flower pattern in a symmetry way is meant to add visual values.
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HAITHAM KHARRAT
BRANDING GUIDELINES
Brand Product Logo
HK Legend Jewellery believes high quality craftsmanship and unique designs is the essence of our success. We offer a wide variety of jewellery with natural gemstones together with various precious metals, silver, stainless steel and gold together with diamonds of which demonstrate the originality of our inhouse designer Haitham Kharrat.
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HAITHAM KHARRAT
BRANDING GUIDELINES
Brand Product Logo with Product logo
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HAITHAM KHARRAT
BRANDING GUIDELINES
Spot Colours
Pantone Solid Colors
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CMYK Spot Colors
RGB Colors
HEX Colors
C872
C: 030 M: 036 Y: 075 K: 004
R: 180 G: 152 B: 087
#b4985b
Black
C: 000 M: 000 Y: 000 K: 100
R: 000 G: 000 B: 000
#0000000
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HAITHAM KHARRAT
BRANDING GUIDELINES
The clearzone The elements of our graphic In order to display the Brand Logo to its best effect and ensure maximum impact, a clear zone surrounding the logo has been defined. This is the minimum distance to be kept clear of all other types, graphic elements, rules and detailed areas within images. If possible, leave more than the minimum. Do not stretch, distort, alter or recreate the logo in any way.
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HAITHAM KHARRAT
BRANDING GUIDELINES
Single Spot Colours
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Solid Black
White On Black
White on Black
A black version of the logo should only be used when a company must display the logo on non colored print stuff. please use the configuration as seen in the example shown.
A white version of the logo should only be used when a company must display the logo on black backgrounds. please use the configuration as seen in the example shown.
A true colored version of the logo should only be used when a company must display the logo on gold background. If the white background is not available, the logo must be placed on a white shape for clear display. please use the configuration as seen in the example shown.
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HAITHAM KHARRAT
BRANDING GUIDELINES
Incorrect Usage
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DO NOT
DO NOT
DO NOT
Never change logo or typeface colors
Never reproduce the logo as white on a coloured background.
Never rotate or reposition brand logo.
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HAITHAM KHARRAT
BRANDING GUIDELINES
Typography
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Philosopher
ITC New Baskerville
Regular
Roman
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Bold
Bold
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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HAITHAM KHARRAT
BRANDING GUIDELINES
w w w. h a i t h a m k h a r r a t . c o m
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