MOCCAN
Branding Guidelines
MOCCAN
Branding Guidelines
Introduction
The MOCCAN‘s brand identity signifies the visual and verbal expression of the brand. It was designed to build, maintain and guarantee the consistency of the brand which expressed through a wide multitude of public exposure and media outlets.
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MOCCAN
Branding Guidelines
Brand Philosophy
Chess is a game of smartness. Smartness is restricted by the law of the game. The law of chess does not allow the pieces to move unless they have any available space arround. Here comes the role of the “knight” with its distinguished feature “Mobility”. Mobility gives the knight a uniqueness feature to move freely and easily. Mobility leads us to unlimited creativity providing you the right pair for a fashionable style. MOCCAN has become one of the most recognized and highly desired brand since entering the world of fashion. The interweave between the classic, modern, simple and sophisticated style earned Moccan prominent fame and credibility. A continuous search for the latest and the newest designs is done by our qualified team to provide comfortable and attractive shoes and handbags which satisfy the various tastes and requirements.
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MOCCAN
Branding Guidelines
Vision & Mission
Vision: To be famous for providing confort style and high quality that meet the satisfaction of various ages and nationalities. Mission: To make “Moccan” a branded footwear and handbag by exceeding customers’ expectations for selection, convenience and value.
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MOCCAN
Branding Guidelines
About The Brand
Varieties: Moccan, which is known for its modern spirit of exploration and experimentation in their fashion choices, takes inspiration from the Iconic designs. Moccan targets women, men and children providing them with different range of styles as moccasin, ballerina, sport shoes and handbags. In addition to men‘s casual. children shoes are distinguished by their brightness and eye_catching colors.
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MOCCAN
Branding Guidelines
Brand Personality
Mobility, Fashionable, Sophisticated, Elegant, Simple, Adventurous & Dynamic
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MOCCAN
Branding Guidelines
About Guidelines
The brand identity program is a comprehensive approach to constructing and managing our brand identity across all activities, and comprises of: • The component parts of our brand identity; such as the Brand philosophy, colours and typography • Principles on how to use each element for successful communication.
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MOCCAN
Brand Elements
Branding Guidelines
1
2
Symbol “knight” our brand hero is symbolized by Knight
Typeface “MOCCAN” The brand name is designed in sophisticated typeface imitating the Elegance of the brand
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MOCCAN
Branding Guidelines
Brand Elements / Logo Shape
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MOCCAN
Branding Guidelines
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Brand Elements / Typeface
English & Arabic Typeface The brand name is designed in sophisticated typeface imitating the Elegance of the brand The Arabic version of the brand typeface is designed by the same English letters shapes to ensure the brand visual harmony in both languages.
MOCCAN
Branding Guidelines
Brand Elements / Pattern
The elements of our graphic “pattern� The duplication of the chessboard pattern in a symmetry way is meant to add visual values.
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MOCCAN
Branding Guidelines
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Brand elements
Overview
Leather Beige
The Logo has been designed to resemble object that signify MOCCAN’s Brand endeavors to provide fashionable shoes & handbags. The Logo is composed of one block which contains: 1 - A Dark Blue shape for elegance and fashion 2 - A Beige shape for simple and sophisticated
Dark Blue
MOCCAN
Branding Guidelines
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Spot Colours
Pantone Solid Colors
CMYK Spot Colors
RGB Colors
HEX Colors
PANTONE 453 C
C: 013 M: 012 Y: 027 K: 000
R: 221 G: 213 B: 188
#ddd5bc
PANTONE 5395 C
C: 100 M: 000 Y: 000 K: 090
R: 000 G: 041 B: 065
#002941
MOCCAN
Branding Guidelines
Amaranth Purple
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Brand Variable Colors
Dark Sienna
Brunswick Green
Leather Beige PANTONE: CMYK: RGB: HEX
Dark Blue
690 C C:019 M:096 Y:016 K:047 R:125 G:008 B:073 #7d0849
Wine Red
PANTONE: CMYK: RGB: HEX
188 C C:000 M:100 Y:100 K:044 R:140 G:012 B:004 #8c0c04
Sand Gold
PANTONE: CMYK: RGB: HEX
7531 C C:026 M:025 Y:048 K:026 R:148 G:135 B:113 #948771
PANTONE: CMYK: RGB: HEX
Black 5 C C:021 M:039 Y:000 K:084 R:071 G:041 B:043 #47292b
PANTONE: CMYK: RGB: HEX
Maroon Color
PANTONE: CMYK: RGB: HEX
7421 C C:000 M:100 Y:018 K:077 R:000 G:000 B:000 #000000
Dark Purple
PANTONE: CMYK: RGB: HEX
2695 C C:075 M:100 Y:000 K:054 R:037 G:008 B:088 #250858
Black 3 C C:055 M:000 Y:100 K:090 R:004 G:044 B:024 #042c18
Brown
PANTONE: CMYK: RGB: HEX
476 C C:017 M:051 Y:054 K:076 R:084 G:048 B:025 #543019
Night Blue
PANTONE: CMYK: RGB: HEX
276 C C:100 M:100 Y:025 K:054 R:015 G:003 B:078 #0f034e
MOCCAN
Branding Guidelines
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The clearzone
The elements of our graphic In order to display the MOCCAN Logo to its best effect and ensure maximum impact, a clear zone surrounding the logo has been defined. This is the minimum distance to be kept clear of all other types, graphic elements, rules and detailed areas within images. If possible, leave more than the minimum. Do not stretch, distort, alter or recreate the logo in any way.
MOCCAN
Branding Guidelines
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Single Spot Colours
Solid Black
White On Black
True Color 1
True Color 2
A black version of the logo should only be used when a company must display the logo on non colored print stuff. please use the configuration as seen in the example shown.
A white version of the logo should only be used when a company must display the logo on black backgrounds. please use the configuration as seen in the example shown.
A true colored version of the logo should only be used when a company must display the logo on white background. If the white background is not available, the logo must be placed on a white shape for clear display. please use the configuration as seen in the example shown.
A secound color (beige) version of the logo should only be used when a company must display the logo on white background. If the white background is not available, the logo must be placed on a white shape for clear display. please use the configuration as seen in the example shown.
MOCCAN
Branding Guidelines
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Incorrect Usage
DO NOT
X
X
X
X
Never change logo or typeface colors
Never reproduce the logo as white on a coloured background.
Never use non brand colors.
Never rotate brand logo.
MOCCAN
Branding Guidelines
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Typography
Modern No. 20
Univers
Regular
S 45 Light
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 S 55 Roman
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 S 65 Bold
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890