POST EVENT REPORT
“A sincere and a heartfelt ‘Thank You’ to all for the successful launch of the Egypt franchise of SME Beyond Borders & Stars of Business in Cairo today. That the day’s event was oversubscribedand the evening was a full, speaks volumes not just for the effort put into this debut event, but also for the level of interest in Cairo for a quality SME event! “ Thomas Zachariah Head of Marketing Global Commercial Banking National Bank of Abu Dhabi
CONTENTS Executive Summary
06
The Day in Pictures
10
Attendees’ Profiles
16
Egypt testimonials
18
Analytics 20 creating a digital impact
22
in the news...
24
Highlights from the evening
28
Meet the winners
30
Thank you...
36
SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
EXECUTIVE SUMMARY SME Beyond Borders #TheMissingMiddle
A night of shining stars – celebrating top Egyptian SMEs
SME Beyond Borders - Egypt took the highly
The day’s conference was followed by Egypt’s own
successful SME Beyond Borders brand to one of the
Stars of Business Awards, with the iconic awards
Middle East’s largest economies - delivering the pilot
brand recognising the exceptional performance of
engagement with a remarkable level of success.
SMEs in this dynamic market.
Taking place at the Nile Ritz Carlton, the event
The prestigious event hosted the crème da la crème
brought together key stakeholders from Government
of the industry including VIP government dignitaries,
and public and private sectors, tackling many of the
senior representatives from the public and private
key issues confronting Egypt’s SMEs. Major topics for
sectors as well as C-suite executives.
discussion included
This year, for the first time, the awards welcomed
• Challenges in building scale and competency
entries from Egypt. The result was an extraordinary
• Sourcing relevant funding options
quality and richness of applicants – businesses that
• The power to attract highly-skilled senior staff
were world-class and had succeeded in entering
• Economic and geopolitical factors
new, competitive markets. These entries underwent
• Pending regulations and what they mean
a thorough assessment and a final shortlist of
Throughout the day, the ongoing thread was the
companies was prepared.
challenges posed by the fact that, in a nation with
With 11 key categories honoured, the Awards
1.6 million SMEs, nearly 90 per cent have only four
received 510 entries, setting a remarkably high
staff members or less. Not only does the micro sector
standard in this pilot competition.
predominate, but it’s proven to be highly resistant to
The overall Star of Business was acclaimed as the
the best attempts at up-scaling. Hence the hashtag,
Misr El Hagaz Group - whose exceptional work led to
#TheMissingMiddle
a well-deserved victory in front of a packed celebrity
With the audience exceeding 300 delegates, it was agreed
audience.
that the day was a powerful catalyst in building muchneeded dialogue and formulating relevant, perceptive recommendations for the ways forward.
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“In the Egyptian Economy, SMEs are a mainstay accounting for 80% of GDP and employing a majority of the country’s workforce.” Oxford Business Group 30 Jun 2016
SME BEYOND BORDERS EGYPT 2016
SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
THE DAY IN PICTURES
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
THE DAY IN PICTURES
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
THE DAY IN PICTURES
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
ATTENDEES’ PROFILES Researchers, Academicians and Students
3%
Engineer
3%
Partner, Vice Chairman, President, Vice President
Sales, Marketing, Administraive executives and co-ordinators
GM, Asst GM, HOD
Chairman, CEO, Founder, Owner
6%
6%
24%
8% Profile of Attendees by Designation
18%
14%
18% C-Level Executives, Board Members, Directors, Deputy Chairman
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Managers, Asst Managers
Other
SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
Banking, Finance and Insurance
10.2
Services
10.2
Media
8.9
Manufacturing
7.6
Retail / Trade and Logistics
6.7
Other *
4.9
Consultancy
4.4
NGO
4.0
F&B
3.6
Healthcare
3.6
Construction
2.7
* Real Estate, Government, Education, Oil & Gas PAGE / 17
SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
EGYPT TESTIMONIALS
The conference was really interesting and the speakers and topics discussed were of utmost importance. Allow me to congratulate you on an efficient organization of such an event.
Aliaa Soliman, Partner, AIT Consulting.
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
“I’m delighted to attend an event that brings together key stakeholders across the SME agenda and looks at how businesses can build strength and capacity”
“It’s very refreshing and productive to see an event of this kind in Egypt. A conference that encourages debate and raises the bar in terms of industry and business strategy”
“Both SME Beyond Borders and Stars of Business completely exceeded my expectations in terms of scale and quality of presentation. The content was also excellent, especially given that this was a pilot engagement with the Egyptian market”
Josiane Hakim, Chairman and Managing Director, Hakim Insurance Brokerage
Ahmed Hamdy Helwa, Operation Supervisor, Curiosity Works
Sahar Azmy, Head of Enterprise Business Voice & Data, Etisalat Misr
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
ANALYTICS
EDM
18718 Unique Subcribers added
736 Attendee registrations
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
Website
Event Microsite
504446
163679
49,515
Reach
English Posts Reach
Pageviews
73160
285443
24978
Click
Arabic Posts Reach
Direct Sessions
38842
16375
Arabic Posts Clicks
New Users
97148
10151
Pre-event Speaker Posts Reach
Sessions from Social Media
738681
6722
Pre-event Speaker Posts Clicks
New Users
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
CREATING A DIGITAL IMPACT
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
IN THE NEWS...
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
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S TA R S O F B U S I N E S S A W A R D S 2 0 1 6
SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
HIGHLIGHTS FROM THE EVENING
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
MEET THE WINNERS NBAD Star of Manufacturing
Kamena NOMINEES Suez Cement Company Maville Furniture company Medical Union Pharmaceuticals
Star of Manufacturing People’s Choice
Egyptian Steel PAGE / 30
SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
Professional
Giza Systems NOMINEES Complete Energy Solutions EFG-Hermes Canstars Security services Al Zayat Law Firm
Media
Digitree NOMINEES Media Republic Pimula ICOM
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
MEET THE WINNERS Admirable Woman Business Leader of the Year
Amal Abdel Hamid NOMINEES Azza Fahmy Mona Eltahawy Nadia Janjua Dr. Sally Hafez Bahgat
Healthcare
Arab Contractors Medical Centre NOMINEES City Medical Clinic Cleopatra Hospital The Integrated Clinic Ramacin
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
Property
Nubar Trading Organization NOMINEES SODIC Qalaa Holdings Propertyfinder.eg Cairo House Real Estate
Best Online Business
Nafham NOMINEES Knock Target Spirula Systems olx.com.eg egprices.com
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
MEET THE WINNERS Education
Cairo University NOMINEES Enter Training Center Assiut University Aim Shams University The American University Cairo
Excellence in Trade
Mohammed Zaki Automative NOMINEES Sphinx Shipping Company Egyptian United Markets EL- Tarek ChemTech
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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
Excellence in Retail
Lulu Hypermarkets NOMINEES Kheir Zaman and Metro (Al Mansour Holding Company) ASBA Robotics for Computer Systems Splash The Landmark Group
Star of Business Egypt
Misr Al Hejaz PAGE / 35
SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT
THANK YOU...
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www.smebeyondborders.com/egypt
SME Beyond Borders Conference and Stars of Business Awards are the flagship events organised by CPI Business