BIS Publishers catalogue 2010/2011

“What you always wanted to know but never got explained in a simple and efficient way.”

Ook dit boek richt zich op studenten en ontwerpers. Waar ons vorige boek als naslagwerk dient, wordt in dit boek de basiskennis van het leren tekenen zelf uitgebreid toegelicht. De indeling in hoofdstukken is dan niet zozeer gericht op vormaspecten van het tekenonderwerp, zoals ons vorige boek, maar is ingedeeld met de nadruk op tekenaspecten die de beginnende tekenaar vooral zal tegenkomen.

by Massimo Gammacurta

lolli-pop

afwisselend wordt ingegaan op algemene tekenvaardigheden en het toepassen ervan in het ontwerpproces. Niet alleen de student, maar ook de professionele designer kan het verder inzicht en mogelijkheden van het tekenen binnen het eigen ontwerpproces verschaffen. Dus basics : what you always wanted to know but never got explained in a simple and efficient way.

“What you always wanted to know but never got explained in a simple and efficient way.”

sketching the Basics

afwisselend wordt ingegaan op algemene tekenvaardigheden en het toepassen ervan in het ontwerpproces. Niet alleen de student, maar ook de professionele designer kan het verder inzicht en mogelijkheden van het tekenen binnen het eigen ontwerpproces verschaffen. Dus basics : what you always wanted to know but never got explained in a simple and efficient way.

Daar waar het vorige boek zich in onderscheidt tov de (toen) bestaande tekenboeken gericht op studenten en ontwerpers, bijvoorbeeld we het naast elkaar laten zien van instructieve tekeningen (wij) en tekeningen uit de praktijk (ontwerpers), willen we nu de nadruk leggen op de basics : hoe leer je efficiënt en in verschillende technieken tekeningen te maken, wat zijn daar de belangrijke stappen in en hoe oefen je dat. Uiteraard willen we dat weer ondersteunen met praktijkvoorbeelden, zei het met iets minder dan in de vorige ‘Sketching’.

Naast de al genoemde stappentekeningen (in alle hoofdstukken !) gebruiken we nu ook weer foto’s van producten om visuele verschijnselen te verklaren, te ontrafelen en toe te passen in de diverse gehanteerde tekentechnieken.

Ook zal de complexiteit weer per hoofdstuk oplopen; elk hoofdstuk start weer ‘vers’ zogezegd. Het ‘leest ‘ toegankelijker als je niet gedwongen wordt ‘door te lezen’ maar ook bij een later onderwerp kunt inhaken.

Hoewel we deze keer wel af en toe een kleine aparte uitstap maken naar verschillende computermedia, willen we, net als in het vorige boek, de toelichting van alle tekenaspecten weer een universeel karakter geven, zodat deze voor zowel ‘papier’ als ‘digitaal’ van toepassing zijn.

roselien steur & koos eissen

Daar waar het vorige boek zich in onderscheidt tov de (toen) bestaande tekenboeken gericht op studenten en ontwerpers, bijvoorbeeld we het naast elkaar laten zien van instructieve tekeningen (wij) en tekeningen uit de praktijk (ontwerpers), willen we nu de nadruk leggen op de basics : hoe leer je efficiënt en in verschillende technieken tekeningen te maken, wat zijn daar de belangrijke stappen in en hoe oefen je dat. Uiteraard willen we dat weer ondersteunen met praktijkvoorbeelden, zei het met iets minder dan in de vorige ‘Sketching’.

sketching

the sequel to

What Would John Do?

ViP

What Would John Do?

Naast de al genoemde stappentekeningen (in alle hoofdstukken !) gebruiken we nu ook weer foto’s van producten om visuele verschijnselen te verklaren, te ontrafelen en toe te passen in de diverse gehanteerde tekentechnieken.

Ook zal de complexiteit weer per hoofdstuk oplopen; elk hoofdstuk start weer ‘vers’ zogezegd. Het ‘leest ‘ toegankelijker als je niet gedwongen wordt ‘door te lezen’ maar ook bij een later onderwerp kunt inhaken.

Hoewel we deze keer wel af en toe een kleine aparte uitstap maken naar verschillende computermedia, willen we, net als in het vorige boek, de toelichting van alle tekenaspecten weer een universeel karakter geven, zodat deze voor zowel ‘papier’ als ‘digitaal’ van toepassing zijn.

Flour power - baking your way to happiness

26-04-10 18:26

17-03-10 12:54

A cookbook with only 1 recipe

VIP_Cover.indd 1

WWJD-cover.indd 1

As told to William Georgi

26-04-10 18:26

17-03-10 12:54

Vision in Product Design The Handbook for Innovators

Flour pow

sketching The Basics

drawing techniques for product designers

26-04-10 18:26

VIP_Cover.indd 1

Flour power - baking your way to happiness

VIP_Cover.indd 1

26-04-10 18:26

Vision in Product Design The Handbook for Innovators

VIP_Cover.indd 1

VIP_Cover.indd 1

26-04-10 18:26

VIP_Cover.indd 1

A cookbook with only 1 recipe

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

VIP_Cover.indd 1

VIP_Cover.indd 1

17-03-10 12:54

VIP_Cover.indd 1

At Booreiland we call these kinds of products Meta Products, and we are taking on the adventure of designing them. Back in 2003 however, we started as a graphic design studio, and fluently grew into a mature web design studio the last few years. In 2008, it was time for something different, yet relying on our experience in web and print. This was to become the realm of the physical web and its Meta Products.

This book might be interesting for trendwatchers, product design agencies, advertising agencies, R&D departments, people in education or anyone interested in web and product design.

building the internet of things

The last few years the web has become the standard for communication, advertising, socializing, financing and so on. A world consisting of bits and bytes. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff ’.

Yet, we are still living in the atom world. Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web.

—founders of design studio Booreiland

META PRODUCTS

Meta Products – Building the internet of things.

The last few years the web has become the standard for communication, advertising, socializing, financing and so on. A world consisting of bits and bytes. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff ’.

building the internet of things A briefing on the rise of the internet of things, covering expert interviews & many illustrated cases.

Yet, we are still living in the atom world. Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web.

At Booreiland we call these kinds of products Meta Products, and we are taking on the adventure of designing them. Back in 2003 however, we started as a graphic design studio, and fluently grew into a mature web design studio the last few years. In 2008, it was time for something different, yet relying on our experience in web and print. This was to become the realm of the physical web and its Meta Products.

This book might be interesting for trendwatchers, product design agencies, advertising agencies, R&D departments, people in education or anyone interested in web and product design.

building the internet of things

Including exclusive interviews with Alexandra Deschamps-Sonsino (Tinker), Jeroen Van Geel (Fabrique), Marc Fonteijn (31 volts), Maddy Janse (Philips), Harald Dunnink & Sebastian Kersten (Momkai) and Jenny de Boer (TNO).

Covering cases of eco:Drive (Fiat), Nabaztag (Violet), Nike+ (Nike & Apple), Olinda (Berg London), Poken, Fitbit, SenseAware (FedEx), Switch2Health and Siftables (Sifteo).

Wimer Hazenberg & Menno Huisman —founders of design studio Booreiland

building the internet of things

Wimer Hazenberg & Menno Huisman

Wimer Hazenberg & Menno Huisman

Including exclusive interviews with Alexandra Deschamps-Sonsino (Tinker), Jeroen Van Geel (Fabrique), Marc Fonteijn (31 volts), Maddy Janse (Philips), Harald Dunnink & Sebastian Kersten (Momkai) and Jenny de Boer (TNO).

Covering cases of eco:Drive (Fiat), Nabaztag (Violet), Nike+ (Nike & Apple), Olinda (Berg London), Poken, Fitbit, SenseAware (FedEx), Switch2Health and Siftables (Sifteo).

META PRODUCTS building the internet of things

META PRODUCTS building the internet of things A briefing on the rise of the internet of things, covering expert interviews & many illustrated cases.

Wimer Hazenberg & Menno Huisman —founders of design studio Booreiland

META PRODUCTS building the internet of things A briefing on the rise of the internet of things, covering expert interviews & many illustrated cases.

Wimer Hazenberg & Menno Huisman —founders of design studio Booreiland

Wimer Hazenberg & Menno Huisman

A briefing on the rise of the internet of things, covering expert interviews & many illustrated cases.

Wimer Hazenberg & Menno Huisman —founders of design studio Booreiland

tailor m ade cu lt u r e fa b r i cs

1

tailor m ade cu lt u r e fa b r i cs

tailor m ade cu lt u r e fa b r i cs

At Booreiland we call these kinds of products Meta Products, and we are taking on the adventure of designing them. Back in 2003 however, we started as a graphic design studio, and fluently grew into a mature web design studio the last few years. In 2008, it was time for something different, yet relying on our experience in web and print. This was to become the realm of the physical web and its Meta Products.

This book might be interesting for trendwatchers, product design agencies, advertising agencies, R&D departments, people in education or anyone interested in web and product design.

Including exclusive interviews with Alexandra Deschamps-Sonsino (Tinker), Jeroen Van Geel (Fabrique), Marc Fonteijn (31 volts), Maddy Janse (Philips), Harald Dunnink & Sebastian Kersten (Momkai) and Jenny de Boer (TNO).

Covering cases of eco:Drive (Fiat), Nabaztag (Violet), Nike+ (Nike & Apple), Olinda (Berg London), Poken, Fitbit, SenseAware (FedEx), Switch2Health and Siftables (Sifteo).

Wimer Hazenberg & Menno Huisman

META PRODUCTS

This book might be interesting for trendwatchers, product design agencies, advertising agencies, R&D departments, people in education or anyone interested in web and product design.

building the internet of things

This book might be interesting for trendwatchers, product design agencies, advertising agencies, R&D departments, people in education or anyone interested in web and product design.

META PRODUCTS

At Booreiland we call these kinds of products Meta Products, and we are taking on the adventure of designing them. Back in 2003 however, we started as a graphic design studio, and fluently grew into a mature web design studio the last few years. In 2008, it was time for something different, yet relying on our experience in web and print. This was to become the realm of the physical web and its Meta Products.

Including exclusive interviews with Alexandra Deschamps-Sonsino (Tinker), Jeroen Van Geel (Fabrique), Marc Fonteijn (31 volts), Maddy Janse (Philips), Harald Dunnink & Sebastian Kersten (Momkai) and Jenny de Boer (TNO).

Covering cases of eco:Drive (Fiat), Nabaztag (Violet), Nike+ (Nike & Apple), Olinda (Berg London), Poken, Fitbit, SenseAware (FedEx), Switch2Health and Siftables (Sifteo).

At Booreiland we call these kinds of products Meta Products, and we are taking on the adventure of designing them. Back in 2003 however, we started as a graphic design studio, and fluently grew into a mature web design studio the last few years. In 2008, it was time for something different, yet relying on our experience in web and print. This was to become the realm of the physical web and its Meta Products.

META PRODUCTS

Yet, we are still living in the atom world. Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web.

Yet, we are still living in the atom world. Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web.

Meta Products – Building the internet of things.

building the internet of things A briefing on the rise of the internet of things, covering expert interviews & many illustrated cases.

Wimer Hazenberg & Menno Huisman

The last few years the web has become the standard for communication, advertising, socializing, financing and so on. A world consisting of bits and bytes. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff ’.

The last few years the web has become the standard for communication, advertising, socializing, financing and so on. A world consisting of bits and bytes. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff ’.

Wimer Hazenberg & Menno Huisman —founders of design studio Booreiland

META PRODUCTS

—founders of design studio Booreiland

Meta Products – Building the internet of things.

Meta Products – Building the internet of things.

building the internet of things A briefing on the rise of the internet of things, covering expert interviews & many illustrated cases.

Wimer Hazenberg & Menno Huisman

Wimer Hazenberg & Menno Huisman

A briefing on the rise of the internet of things, covering expert interviews & many illustrated cases.

META PRODUCTS

building the internet of things

Including exclusive interviews with Alexandra Deschamps-Sonsino (Tinker), Jeroen Van Geel (Fabrique), Marc Fonteijn (31 volts), Maddy Janse (Philips), Harald Dunnink & Sebastian Kersten (Momkai) and Jenny de Boer (TNO).

Covering cases of eco:Drive (Fiat), Nabaztag (Violet), Nike+ (Nike & Apple), Olinda (Berg London), Poken, Fitbit, SenseAware (FedEx), Switch2Health and Siftables (Sifteo).

building the internet of things

17-03-10 12:54

26-04-10 18:26

META PRODUCTS

META PRODUCTS

This book might be interesting for trendwatchers, product design agencies, advertising agencies, R&D departments, people in education or anyone interested in web and product design.

Wimer Hazenberg & Menno Huisman

building the internet of things

Including exclusive interviews with Alexandra Deschamps-Sonsino (Tinker), Jeroen Van Geel (Fabrique), Marc Fonteijn (31 volts), Maddy Janse (Philips), Harald Dunnink & Sebastian Kersten (Momkai) and Jenny de Boer (TNO).

Covering cases of eco:Drive (Fiat), Nabaztag (Violet), Nike+ (Nike & Apple), Olinda (Berg London), Poken, Fitbit, SenseAware (FedEx), Switch2Health and Siftables (Sifteo).

At Booreiland we call these kinds of products Meta Products, and we are taking on the adventure of designing them. Back in 2003 however, we started as a graphic design studio, and fluently grew into a mature web design studio the last few years. In 2008, it was time for something different, yet relying on our experience in web and print. This was to become the realm of the physical web and its Meta Products.

building the internet of things

This book might be interesting for trendwatchers, product design agencies, advertising agencies, R&D departments, people in education or anyone interested in web and product design.

META PRODUCTS

Yet, we are still living in the atom world. Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web.

Yet, we are still living in the atom world. Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web.

META PRODUCTS

The last few years the web has become the standard for communication, advertising, socializing, financing and so on. A world consisting of bits and bytes. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff ’.

Wimer Hazenberg & Menno Huisman

Including exclusive interviews with Alexandra Deschamps-Sonsino (Tinker), Jeroen Van Geel (Fabrique), Marc Fonteijn (31 volts), Maddy Janse (Philips), Harald Dunnink & Sebastian Kersten (Momkai) and Jenny de Boer (TNO).

Covering cases of eco:Drive (Fiat), Nabaztag (Violet), Nike+ (Nike & Apple), Olinda (Berg London), Poken, Fitbit, SenseAware (FedEx), Switch2Health and Siftables (Sifteo).

Meta Products – Building the internet of things.

VIP_Cover.indd 1

26-04-10 18:26

META PRODUCTS

Yet, we are still living in the atom world. Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web.

At Booreiland we call these kinds of products Meta Products, and we are taking on the adventure of designing them. Back in 2003 however, we started as a graphic design studio, and fluently grew into a mature web design studio the last few years. In 2008, it was time for something different, yet relying on our experience in web and print. This was to become the realm of the physical web and its Meta Products.

A cookbook with only 1 recipe

As told to William Georgi

WWJD-cover.indd 1

26-04-10 18:26

The last few years the web has become the standard for communication, advertising, socializing, financing and so on. A world consisting of bits and bytes. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff ’.

The last few years the web has become the standard for communication, advertising, socializing, financing and so on. A world consisting of bits and bytes. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff ’.

WWJD-cover.indd 1

26-04-10 18:26

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

26-04-10 18:26

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

As told to William Georgi

WWJD-cover.indd 1

26-04-10 18:26

Meta Products – Building the internet of things.

Meta Products – Building the internet of things.

Vision in Product Design The Handbook for Innovators

Flour power - baking your way to happiness

Vision in Product Design The Handbook for Innovators

26-04-10 18:26

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

Vision in Product Design The Handbook for Innovators

17-03-10 12:54

VIP_Cover.indd 1

Vision in Product Design The Handbook for Innovators

What Would John Do?

26-04-10 18:26

ViP

ViP

WWJD-cover.indd 1

What Would John Do?

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

17-03-10 12:54

As told to William Georgi

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

Vision in Product Design The Handbook for Innovators

Vision in Product Design The Handbook for Innovators

the sequel to

sketching

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

WWJD-cover.indd 1

A cookbook with only 1 recipe

Vision in Product Design The Handbook for Innovators

ViP

Daar waar het vorige boek zich in onderscheidt tov de (toen) bestaande tekenboeken gericht op studenten en ontwerpers, bijvoorbeeld we het naast elkaar laten zien van instructieve tekeningen (wij) en tekeningen uit de praktijk (ontwerpers), willen we nu de nadruk leggen op de basics : hoe leer je efficiënt en in verschillende technieken tekeningen te maken, wat zijn daar de belangrijke stappen in en hoe oefen je dat. Uiteraard willen we dat weer ondersteunen met praktijkvoorbeelden, zei het met iets minder dan in de vorige ‘Sketching’.

As told to William Georgi

ViP

ViP ViP ViP

sketching the Basics Ook dit boek richt zich op studenten en ontwerpers. Waar ons vorige boek als naslagwerk dient, wordt in dit boek de basiskennis van het leren tekenen zelf uitgebreid toegelicht. De indeling in hoofdstukken is dan niet zozeer gericht op vormaspecten van het tekenonderwerp, zoals ons vorige boek, maar is ingedeeld met de nadruk op tekenaspecten die de beginnende tekenaar vooral zal tegenkomen. afwisselend wordt ingegaan op algemene tekenvaardigheden en het toepassen ervan in het ontwerpproces. Niet alleen de student, maar ook de professionele designer kan het verder inzicht en mogelijkheden van het tekenen binnen het eigen ontwerpproces verschaffen. Dus basics : what you always wanted to know but never got explained in a simple and efficient way.

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

A cookbook with only 1 recipe

Vision in Product Design The Handbook for Innovators

roselien steur & koos eissen

ViP ViP ViP

“what you always wanted to know But never got explained in a simple and efficient way.”

Vision in Product Design The Handbook for Innovators

26-04-10 18:26

What

“What you always wanted to know but never got explained in a simple and efficient way.”

Flour power - baking your way to happiness

ViP

17-03-10 12:54

VIP_Cover.indd 1

VIP_Cover.indd 1

drawing techniques for product designers

the sequel to

What Would John Do?

VP

VP

A cookbook with only 1 recipe

As told to William Georgi

WWJD-cover.indd 1

26-04-10 18:26

the sequel to

sketching

the sequel to

17-03-10 12:54

drawing techniques for product designers

Vision in Product Design Would John Do? The Handbook for What Flour power - baking your way to happiness Innovators

26-04-10 18:26

The Basics

drawing techniques for product designers

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

WWJD-cover.indd 1

VIP_Cover.indd 1

VIP_Cover.indd 1

ViP

VP VP ViP

ViP

Flour power - baking your way to happiness

ViP

ViP

VP ViP VP

roselien steur & koos eissen

What Would John Do?

drawing techniques for product designers

VIP_Cover.indd 1

roselien steur & koos eissen

sketching

sketching

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

As told to William Georgi

Naast de al genoemde stappentekeningen (in alle hoofdstukken !) gebruiken we nu ook weer foto’s van producten om visuele verschijnselen te verklaren, te ontrafelen en toe te passen in de diverse gehanteerde tekentechnieken.

Ook zal de complexiteit weer per hoofdstuk oplopen; elk hoofdstuk start weer ‘vers’ zogezegd. Het ‘leest ‘ toegankelijker als je niet gedwongen wordt ‘door te lezen’ maar ook bij een later onderwerp kunt inhaken.

Hoewel we deze keer wel af en toe een kleine aparte uitstap maken naar verschillende computermedia, willen we, net als in het vorige boek, de toelichting van alle tekenaspecten weer een universeel karakter geven, zodat deze voor zowel ‘papier’ als ‘digitaal’ van toepassing zijn.

sketching

WWJD-cover.indd 1

Vision in Product Design The Handbook for Innovators

A cookbook with only 1 recipe

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

the sequel to

sketching

Vision in Product Design The Handbook for Innovato

Naast de al genoemde stappentekeningen (in alle hoofdstukken !) gebruiken we nu ook weer foto’s van producten om visuele verschijnselen te verklaren, te ontrafelen en toe te passen in de diverse gehanteerde tekentechnieken.

Ook zal de complexiteit weer per hoofdstuk oplopen; elk hoofdstuk start weer ‘vers’ zogezegd. Het ‘leest ‘ toegankelijker als je niet gedwongen wordt ‘door te lezen’ maar ook bij een later onderwerp kunt inhaken.

Hoewel we deze keer wel af en toe een kleine aparte uitstap maken naar verschillende computermedia, willen we, net als in het vorige boek, de toelichting van alle tekenaspecten weer een universeel karakter geven, zodat deze voor zowel ‘papier’ als ‘digitaal’ van toepassing zijn.

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

afwisselend wordt ingegaan op algemene tekenvaardigheden en het toepassen ervan in het ontwerpproces. Niet alleen de student, maar ook de professionele designer kan het verder inzicht en mogelijkheden van het tekenen binnen het eigen ontwerpproces verschaffen. Dus basics : what you always wanted to know but never got explained in a simple and efficient way.

Daar waar het vorige boek zich in onderscheidt tov de (toen) bestaande tekenboeken gericht op studenten en ontwerpers, bijvoorbeeld we het naast elkaar laten zien van instructieve tekeningen (wij) en tekeningen uit de praktijk (ontwerpers), willen we nu de nadruk leggen op de basics : hoe leer je efficiënt en in verschillende technieken tekeningen te maken, wat zijn daar de belangrijke stappen in en hoe oefen je dat. Uiteraard willen we dat weer ondersteunen met praktijkvoorbeelden, zei het met iets minder dan in de vorige ‘Sketching’.

A cookbook with only 1 recipe

roselien steur & koos eissen

Vision in Product Design The Handbook for Innovators

The Basics

drawing techniques for product designers

Ook dit boek richt zich op studenten en ontwerpers. Waar ons vorige boek als naslagwerk dient, wordt in dit boek de basiskennis van het leren tekenen zelf uitgebreid toegelicht. De indeling in hoofdstukken is dan niet zozeer gericht op vormaspecten van het tekenonderwerp, zoals ons vorige boek, maar is ingedeeld met de nadruk op tekenaspecten die de beginnende tekenaar vooral zal tegenkomen.

The Basics

As told to William Georgi

roselien steur & koos eissen

Hoewel we deze keer wel af en toe een kleine aparte uitstap maken naar verschillende computermedia, willen we, net als in het vorige boek, de toelichting van alle tekenaspecten weer een universeel karakter geven, zodat deze voor zowel ‘papier’ als ‘digitaal’ van toepassing zijn.

roselien steur & koos eissen

sketching

Daar waar het vorige boek zich in onderscheidt tov de (toen) bestaande tekenboeken gericht op studenten en ontwerpers, bijvoorbeeld we het naast elkaar laten zien van instructieve tekeningen (wij) en tekeningen uit de praktijk (ontwerpers), willen we nu de nadruk leggen op de basics : hoe leer je efficiënt en in verschillende technieken tekeningen te maken, wat zijn daar de belangrijke stappen in en hoe oefen je dat. Uiteraard willen we dat weer ondersteunen met praktijkvoorbeelden, zei het met iets minder dan in de vorige ‘Sketching’.

Vision in Product Design The Handbook for Innovators

the sequel to

sketching

sketching the Basics

roselien steur & koos eissen

sketching

sketching the Basics

26-04-10 18:26

17-03-10 12:54

Naast de al genoemde stappentekeningen (in alle hoofdstukken !) gebruiken we nu ook weer foto’s van producten om visuele verschijnselen te verklaren, te ontrafelen en toe te passen in de diverse gehanteerde tekentechnieken.

Ook zal de complexiteit weer per hoofdstuk oplopen; elk hoofdstuk start weer ‘vers’ zogezegd. Het ‘leest ‘ toegankelijker als je niet gedwongen wordt ‘door te lezen’ maar ook bij een later onderwerp kunt inhaken.

sketching the Basics

Ook dit boek richt zich op studenten en ontwerpers. Waar ons vorige boek als naslagwerk dient, wordt in dit boek de basiskennis van het leren tekenen zelf uitgebreid toegelicht. De indeling in hoofdstukken is dan niet zozeer gericht op vormaspecten van het tekenonderwerp, zoals ons vorige boek, maar is ingedeeld met de nadruk op tekenaspecten die de beginnende tekenaar vooral zal tegenkomen. afwisselend wordt ingegaan op algemene tekenvaardigheden en het toepassen ervan in het ontwerpproces. Niet alleen de student, maar ook de professionele designer kan het verder inzicht en mogelijkheden van het tekenen binnen het eigen ontwerpproces verschaffen. Dus basics : what you always wanted to know but never got explained in a simple and efficient way.

Daar waar het vorige boek zich in onderscheidt tov de (toen) bestaande tekenboeken gericht op studenten en ontwerpers, bijvoorbeeld we het naast elkaar laten zien van instructieve tekeningen (wij) en tekeningen uit de praktijk (ontwerpers), willen we nu de nadruk leggen op de basics : hoe leer je efficiënt en in verschillende technieken tekeningen te maken, wat zijn daar de belangrijke stappen in en hoe oefen je dat. Uiteraard willen we dat weer ondersteunen met praktijkvoorbeelden, zei het met iets minder dan in de vorige ‘Sketching’.

afwisselend wordt ingegaan op algemene tekenvaardigheden en het toepassen ervan in het ontwerpproces. Niet alleen de student, maar ook de professionele designer kan het verder inzicht en mogelijkheden van het tekenen binnen het eigen ontwerpproces verschaffen. Dus basics : what you always wanted to know but never got explained in a simple and efficient way.

The Basics

Vision in Product Design The Handbook for Innovators

“What you always wanted to know but never got explained in a simple and efficient way.”

“what you always wanted to know But never got explained in a simple and efficient way.”

sketching the Basics

Paul Hekkert Matthijs van Dijk With a contribution by Peter Lloyd

sketching

17-03-10 12:54

Hoewel we deze keer wel af en toe een kleine aparte uitstap maken naar verschillende computermedia, willen we, net als in het vorige boek, de toelichting van alle tekenaspecten weer een universeel karakter geven, zodat deze voor zowel ‘papier’ als ‘digitaal’ van toepassing zijn.

roselien steur & koos eissen

Vision in Product Design The Handbook for Innovators

VIP_Cover.indd 1

A cookbook with only 1 recipe

Hoewel we deze keer wel af en toe een kleine aparte uitstap maken naar verschillende computermedia, willen we, net als in het vorige boek, de toelichting van alle tekenaspecten weer een universeel karakter geven, zodat deze voor zowel ‘papier’ als ‘digitaal’ van toepassing zijn.

WWJD-cover.indd 1

Naast de al genoemde stappentekeningen (in alle hoofdstukken !) gebruiken we nu ook weer foto’s van producten om visuele verschijnselen te verklaren, te ontrafelen en toe te passen in de diverse gehanteerde tekentechnieken.

Ook zal de complexiteit weer per hoofdstuk oplopen; elk hoofdstuk start weer ‘vers’ zogezegd. Het ‘leest ‘ toegankelijker als je niet gedwongen wordt ‘door te lezen’ maar ook bij een later onderwerp kunt inhaken.

The Basics

sketching the Basics

afwisselend wordt ingegaan op algemene tekenvaardigheden en het toepassen ervan in het ontwerpproces. Niet alleen de student, maar ook de professionele designer kan het verder inzicht en mogelijkheden van het tekenen binnen het eigen ontwerpproces verschaffen. Dus basics : what you always wanted to know but never got explained in a simple and efficient way.

Daar waar het vorige boek zich in onderscheidt tov de (toen) bestaande tekenboeken gericht op studenten en ontwerpers, bijvoorbeeld we het naast elkaar laten zien van instructieve tekeningen (wij) en tekeningen uit de praktijk (ontwerpers), willen we nu de nadruk leggen op de basics : hoe leer je efficiënt en in verschillende technieken tekeningen te maken, wat zijn daar de belangrijke stappen in en hoe oefen je dat. Uiteraard willen we dat weer ondersteunen met praktijkvoorbeelden, zei het met iets minder dan in de vorige ‘Sketching’.

sketching

roselien steur & koos eissen

Flour power - baking your way to happiness

As told to William Georgi

WWJD-cover.indd 1

Naast de al genoemde stappentekeningen (in alle hoofdstukken !) gebruiken we nu ook weer foto’s van producten om visuele verschijnselen te verklaren, te ontrafelen en toe te passen in de diverse gehanteerde tekentechnieken.

Ook zal de complexiteit weer per hoofdstuk oplopen; elk hoofdstuk start weer ‘vers’ zogezegd. Het ‘leest ‘ toegankelijker als je niet gedwongen wordt ‘door te lezen’ maar ook bij een later onderwerp kunt inhaken.

As told to William Georgi

What Would John Do?

roselien steur & koos eissen

roselien steur & koos eissen

Daar waar het vorige boek zich in onderscheidt tov de (toen) bestaande tekenboeken gericht op studenten en ontwerpers, bijvoorbeeld we het naast elkaar laten zien van instructieve tekeningen (wij) en tekeningen uit de praktijk (ontwerpers), willen we nu de nadruk leggen op de basics : hoe leer je efficiënt en in verschillende technieken tekeningen te maken, wat zijn daar de belangrijke stappen in en hoe oefen je dat. Uiteraard willen we dat weer ondersteunen met praktijkvoorbeelden, zei het met iets minder dan in de vorige ‘Sketching’.

drawing techniques for product designers

“what you always wanted to know But never got explained in a simple and efficient way.”

“What you always wanted to know but never got explained in a simple and efficient way.”

Ook dit boek richt zich op studenten en ontwerpers. Waar ons vorige boek als naslagwerk dient, wordt in dit boek de basiskennis van het leren tekenen zelf uitgebreid toegelicht. De indeling in hoofdstukken is dan niet zozeer gericht op vormaspecten van het tekenonderwerp, zoals ons vorige boek, maar is ingedeeld met de nadruk op tekenaspecten die de beginnende tekenaar vooral zal tegenkomen.

roselien steur & koos eissen

sketching the Basics

sketching the Basics Ook dit boek richt zich op studenten en ontwerpers. Waar ons vorige boek als naslagwerk dient, wordt in dit boek de basiskennis van het leren tekenen zelf uitgebreid toegelicht. De indeling in hoofdstukken is dan niet zozeer gericht op vormaspecten van het tekenonderwerp, zoals ons vorige boek, maar is ingedeeld met de nadruk op tekenaspecten die de beginnende tekenaar vooral zal tegenkomen. afwisselend wordt ingegaan op algemene tekenvaardigheden en het toepassen ervan in het ontwerpproces. Niet alleen de student, maar ook de professionele designer kan het verder inzicht en mogelijkheden van het tekenen binnen het eigen ontwerpproces verschaffen. Dus basics : what you always wanted to know but never got explained in a simple and efficient way.

the sequel to

sketching

Flour power - baking your way to happiness

A cookbook with only 1 recipe

sketching the Basics

Naast de al genoemde stappentekeningen (in alle hoofdstukken !) gebruiken we nu ook weer foto’s van producten om visuele verschijnselen te verklaren, te ontrafelen en toe te passen in de diverse gehanteerde tekentechnieken.

Ook zal de complexiteit weer per hoofdstuk oplopen; elk hoofdstuk start weer ‘vers’ zogezegd. Het ‘leest ‘ toegankelijker als je niet gedwongen wordt ‘door te lezen’ maar ook bij een later onderwerp kunt inhaken.

Hoewel we deze keer wel af en toe een kleine aparte uitstap maken naar verschillende computermedia, willen we, net als in het vorige boek, de toelichting van alle tekenaspecten weer een universeel karakter geven, zodat deze voor zowel ‘papier’ als ‘digitaal’ van toepassing zijn.

sketching the Basics

afwisselend wordt ingegaan op algemene tekenvaardigheden en het toepassen ervan in het ontwerpproces. Niet alleen de student, maar ook de professionele designer kan het verder inzicht en mogelijkheden van het tekenen binnen het eigen ontwerpproces verschaffen. Dus basics : what you always wanted to know but never got explained in a simple and efficient way.

Daar waar het vorige boek zich in onderscheidt tov de (toen) bestaande tekenboeken gericht op studenten en ontwerpers, bijvoorbeeld we het naast elkaar laten zien van instructieve tekeningen (wij) en tekeningen uit de praktijk (ontwerpers), willen we nu de nadruk leggen op de basics : hoe leer je efficiënt en in verschillende technieken tekeningen te maken, wat zijn daar de belangrijke stappen in en hoe oefen je dat. Uiteraard willen we dat weer ondersteunen met praktijkvoorbeelden, zei het met iets minder dan in de vorige ‘Sketching’.

What Would John Do?

“What you always wanted to know but never got explained in a simple and efficient way.”

Flour power - baking your way to happiness

“what you always wanted to know But never got explained in a simple and efficient way.”

sketching the Basics

sketching the Basics

“What you always wanted to know but never got explained in a simple and efficient way.”

“what you always wanted to know But never got explained in a simple and efficient way.”

roselien steur & koos eissen

sketching the Basics

roselien steur & koos eissen

drawing techniques for product designers

“what you always wanted to know But never got explained in a simple and efficient way.”

Flour power - baking your way to happiness

roselien steur & koos eissen

The Basics

lolli-pop

by Massimo Gammacurta

lolli-pop

the sequel to

sketching

sketching

the sequel to

sketching

What Would John Do?

sketching

lolli-pop

by Massimo Gammacurta

lolli-pop

The Basics

by Massimo Gammacurta

Ook dit boek richt zich op studenten en ontwerpers. Waar ons vorige boek als naslagwerk dient, wordt in dit boek de basiskennis van het leren tekenen zelf uitgebreid toegelicht. De indeling in hoofdstukken is dan niet zozeer gericht op vormaspecten van het tekenonderwerp, zoals ons vorige boek, maar is ingedeeld met de nadruk op tekenaspecten die de beginnende tekenaar vooral zal tegenkomen.

“what you always wanted to know But never got explained in a simple and efficient way.”

sketching the Basics

by Massimo Gammacurta

roselien steur & koos eissen

sketching

drawing techniques for product designers

“What you always wanted to know but never got explained in a simple and efficient way.”

Ook dit boek richt zich op studenten en ontwerpers. Waar ons vorige boek als naslagwerk dient, wordt in dit boek de basiskennis van het leren tekenen zelf uitgebreid toegelicht. De indeling in hoofdstukken is dan niet zozeer gericht op vormaspecten van het tekenonderwerp, zoals ons vorige boek, maar is ingedeeld met de nadruk op tekenaspecten die de beginnende tekenaar vooral zal tegenkomen.

Hoewel we deze keer wel af en toe een kleine aparte uitstap maken naar verschillende computermedia, willen we, net als in het vorige boek, de toelichting van alle tekenaspecten weer een universeel karakter geven, zodat deze voor zowel ‘papier’ als ‘digitaal’ van toepassing zijn.

by Massimo Gammacurta

lolli-pop

drawing techniques for product designers

“What you always wanted to know but never got explained in a simple and efficient way.”

Naast de al genoemde stappentekeningen (in alle hoofdstukken !) gebruiken we nu ook weer foto’s van producten om visuele verschijnselen te verklaren, te ontrafelen en toe te passen in de diverse gehanteerde tekentechnieken.

Ook zal de complexiteit weer per hoofdstuk oplopen; elk hoofdstuk start weer ‘vers’ zogezegd. Het ‘leest ‘ toegankelijker als je niet gedwongen wordt ‘door te lezen’ maar ook bij een later onderwerp kunt inhaken.

The Basics

roselien steur & koos eissen

by Massimo Gammacurta

The Basics

roselien steur & koos eissen

Hoewel we deze keer wel af en toe een kleine aparte uitstap maken naar verschillende computermedia, willen we, net als in het vorige boek, de toelichting van alle tekenaspecten weer een universeel karakter geven, zodat deze voor zowel ‘papier’ als ‘digitaal’ van toepassing zijn.

sketching the Basics

Daar waar het vorige boek zich in onderscheidt tov de (toen) bestaande tekenboeken gericht op studenten en ontwerpers, bijvoorbeeld we het naast elkaar laten zien van instructieve tekeningen (wij) en tekeningen uit de praktijk (ontwerpers), willen we nu de nadruk leggen op de basics : hoe leer je efficiënt en in verschillende technieken tekeningen te maken, wat zijn daar de belangrijke stappen in en hoe oefen je dat. Uiteraard willen we dat weer ondersteunen met praktijkvoorbeelden, zei het met iets minder dan in de vorige ‘Sketching’.

Ook dit boek richt zich op studenten en ontwerpers. Waar ons vorige boek als naslagwerk dient, wordt in dit boek de basiskennis van het leren tekenen zelf uitgebreid toegelicht. De indeling in hoofdstukken is dan niet zozeer gericht op vormaspecten van het tekenonderwerp, zoals ons vorige boek, maar is ingedeeld met de nadruk op tekenaspecten die de beginnende tekenaar vooral zal tegenkomen.

roselien steur & koos eissen

lolli-pop sketching

sketching the Basics

“what you always wanted to know But never got explained in a simple and efficient way.”

Naast de al genoemde stappentekeningen (in alle hoofdstukken !) gebruiken we nu ook weer foto’s van producten om visuele verschijnselen te verklaren, te ontrafelen en toe te passen in de diverse gehanteerde tekentechnieken.

Ook zal de complexiteit weer per hoofdstuk oplopen; elk hoofdstuk start weer ‘vers’ zogezegd. Het ‘leest ‘ toegankelijker als je niet gedwongen wordt ‘door te lezen’ maar ook bij een later onderwerp kunt inhaken.

sketching the Basics

“what you always wanted to know But never got explained in a simple and efficient way.”

sketching the Basics

by Massimo Gammacurta

lolli-pop

“What you always wanted to know but never got explained in a simple and efficient way.”

“what you always wanted to know But never got explained in a simple and efficient way.”

sketching the Basics Ook dit boek richt zich op studenten en ontwerpers. Waar ons vorige boek als naslagwerk dient, wordt in dit boek de basiskennis van het leren tekenen zelf uitgebreid toegelicht. De indeling in hoofdstukken is dan niet zozeer gericht op vormaspecten van het tekenonderwerp, zoals ons vorige boek, maar is ingedeeld met de nadruk op tekenaspecten die de beginnende tekenaar vooral zal tegenkomen. afwisselend wordt ingegaan op algemene tekenvaardigheden en het toepassen ervan in het ontwerpproces. Niet alleen de student, maar ook de professionele designer kan het verder inzicht en mogelijkheden van het tekenen binnen het eigen ontwerpproces verschaffen. Dus basics : what you always wanted to know but never got explained in a simple and efficient way.

tailor m ade cu lt u r e fa b r i cs

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tailor m ade cu lt u r e fa b r i cs tailor m ade cu lt u r e fa b r i cs

tailor m ade cu lt u r e fa b r i cs tailor m ade cu lt u r e fa b r i cs

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tailor m ade cu lt u r e fa b r i cs tailor m ade cu lt u r e fa b r i cs

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tailor m ade cu lt u r e fa b r i cs tailor m ade cu lt u r e fa b r i cs

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ECCENTRIC STRUCTURES tailor m ade cu lt u r e fa b r i cs

Bio-structural Analogues in Architecture is an inspirational book which documents a series of design experiments on structural prototypes derived from biological systems.

The biological systems are studied in both morphological and behavioral contexts to derive mechanical and structural analogues of a spatial character. With several illustrations documenting the thinking and testing processes involved, this book forms a unique theoretical resource in the teaching and research of architectural structures.

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tailor m ade cu lt u r e fa b r i cs tailor m ade cu lt u r e fa b r i cs

The author Joseph Lim is an Associate Professor in the Department of Architecture, School of Design and Environment, National University of Singapore. He has a special interest in prototypical structures addressing emergent spatial and environmental need.

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ECCENTRIC STRUCTURES IN ARCHITECTURE

tailor m ade cu lt u r e fa b r i cs

tailor m ade cu lt u r e fa b r i cs

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Related titles published by BIS Publishers: Folding Architecture Supersurfaces Bio-structural Analogues in Architecture Modular Structures in Design and Architecture Digital Manufacturing in Design and Architecture

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tailor m ade cu lt u r e fa b r i cs

IN ARCHITECTURE

Joseph Lim

IN ARCHITECTURE

Joseph Lim

Laser Proof

tailor m ade cu lt u r e fa b r i cs

tailor m ade cu lt u r e fa b r i cs

tailo cu lt u r 1

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Joseph Lim

tailor m ade cu lt u r e fa b r i cs

The author Joseph Lim is an Associate Professor in the Department of Architecture, School of Design and Environment, National University of Singapore. He has a special interest in prototypical structures addressing emergent spatial and environmental need.

1

Joseph Lim

Related titles published by BIS Publishers: Folding Architecture Supersurfaces Bio-structural Analogues in Architecture Modular Structures in Design and Architecture Digital Manufacturing in Design and Architecture

ECCENTRIC STRUCTURES Bio-structural Analogues in Architecture is an inspirational book which documents a series of design experiments on structural prototypes derived from biological systems.

The biological systems are studied in both morphological and behavioral contexts to derive mechanical and structural analogues of a spatial character. With several illustrations documenting the thinking and testing processes involved, this book forms a unique theoretical resource in the teaching and research of architectural structures.

tailor m ade cu lt u r e fa b r i cs

ECCENTRIC STRUCTURES IN ARCHITECTURE

tailor m ade cu lt u r e fa b r i cs tailor m ade cu lt u r e fa b r i cs

1

Laser Proof

ECCENTRIC STRUCTURES

tailor m ade cu lt u r e fa b r i cs

1

1

Bio-structural Analogues in Architecture is an inspirational book which documents a series of design experiments on structural prototypes derived from biological systems.

The biological systems are studied in both morphological and behavioral contexts to derive mechanical and structural analogues of a spatial character. With several illustrations documenting the thinking and testing processes involved, this book forms a unique theoretical resource in the teaching and research of architectural structures.

The author Joseph Lim is an Associate Professor in the Department of Architecture, School of Design and Environment, National University of Singapore. He has a special interest in prototypical structures addressing emergent spatial and environmental need.

ECCENTRIC STRUCTURES IN ARCHITECTURE

tailor m ade cu lt u r e fa b r i cs

IN ARCHITECTURE

Joseph Lim tailor m ade cu lt u r e fa b r i cs

tailor m ade cu lt u r e fa b r i cs tailor m ade cu lt u r e fa b r i cs

tailor m ade cu lt u r e fa b r i cs

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Fall 2010 - Spring 2011 1

Joseph Lim

Related titles published by BIS Publishers: Folding Architecture Supersurfaces Bio-structural Analogues in Architecture Modular Structures in Design and Architecture Digital Manufacturing in Design and Architecture

Laser Proof

tailor m ade cu lt u r e fa b r i cs

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ECCENTRIC STRUCTURES

The author Joseph Lim is an Associate Professor in the Department of Architecture, School of Design and Environment, National University of Singapore. He has a special interest in prototypical structures addressing emergent spatial and environmental need.

Related titles published by BIS Publishers: Folding Architecture Supersurfaces Bio-structural Analogues in Architecture Modular Structures in Design and Architecture Digital Manufacturing in Design and Architecture

IN ARCHITECTURE

Joseph Lim

tailor m ade cu lt u r e fa b r i cs

1

Joseph Lim

Joseph Lim

IN ARCHITECTURE

Joseph Lim

Laser Proof

Joseph Lim Laser Proof

Joseph Lim

Related titles published by BIS Publishers: Folding Architecture Supersurfaces Bio-structural Analogues in Architecture Modular Structures in Design and Architecture Digital Manufacturing in Design and Architecture

ECCENTRIC STRUCTURES IN ARCHITECTURE

The author Joseph Lim is an Associate Professor in the Department of Architecture, School of Design and Environment, National University of Singapore. He has a special interest in prototypical structures addressing emergent spatial and environmental need.

ECCENTRIC STRUCTURES IN ARCHITECTURE

The author Joseph Lim is an Associate Professor in the Department of Architecture, School of Design and Environment, National University of Singapore. He has a special interest in prototypical structures addressing emergent spatial and environmental need.

Related titles published by BIS Publishers: Folding Architecture Supersurfaces Bio-structural Analogues in Architecture Modular Structures in Design and Architecture Digital Manufacturing in Design and Architecture

ECCENTRIC STRUCTURES Bio-structural Analogues in Architecture is an inspirational book which documents a series of design experiments on structural prototypes derived from biological systems.

The biological systems are studied in both morphological and behavioral contexts to derive mechanical and structural analogues of a spatial character. With several illustrations documenting the thinking and testing processes involved, this book forms a unique theoretical resource in the teaching and research of architectural structures.

Bio-structural Analogues in Architecture is an inspirational book which documents a series of design experiments on structural prototypes derived from biological systems.

The biological systems are studied in both morphological and behavioral contexts to derive mechanical and structural analogues of a spatial character. With several illustrations documenting the thinking and testing processes involved, this book forms a unique theoretical resource in the teaching and research of architectural structures.

IN ARCHITECTURE

ECCENTRIC STRUCTURES IN ARCHITECTURE

ECCENTRIC STRUCTURES Bio-structural Analogues in Architecture is an inspirational book which documents a series of design experiments on structural prototypes derived from biological systems.

The biological systems are studied in both morphological and behavioral contexts to derive mechanical and structural analogues of a spatial character. With several illustrations documenting the thinking and testing processes involved, this book forms a unique theoretical resource in the teaching and research of architectural structures.

Laser Proof

tailor m ade cu lt u r e fa b r i cs

tailor m ade cu lt u r e fa b r i cs

tailor m ade cu lt u r e fa b r i cs tailor m ade cu lt u r e fa b r i cs

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Dear reader, This year’s BIS Publishers’ catalogue is the thickest ever. In fact, it is twice as thick as last year’s catalogue. What does that tell you?

Have we given more space to the leading titles? Yes, but that’s not the only reason.

Have we published more books than ever before? Yes we have.

Have we reprinted more than ever before?

Yes we have.

We have also created separate sections for our main fields of design publishing: English books, Memory Games and Dutch books.

What this tells you is that BIS Publishers is moving forward, despite the economic downturn. Thanks to our bestselling authors and our creativity in pushing our ideas through, we are becoming a little power house for creative books and games that sell all over the world.

Would you like some examples? Let me highlight just three titles, one from each section.

In the main English language section, we announce a new book by the authors of Sketching. Since its publication two years ago, Sketching has become the most commonly used book on sketching for designers all over the world. It has been translated into many languages and has sold over 50,000 copies worldwide. The new book, Sketching: the Basics, has been written with beginners in mind, taking novice designers by the hand and again guiding them step by step in a very visual manner. It is a simple and efficient way of learning all you’ve ever wanted to know but have never had explained to you.

In the Games section we introduce five new games! But I would like to highlight just one, the Street Style Memory Game, which is a fun and trendy game that has already taken many style blogs around the world by storm.

Well, just one more: The Quick Brown Fox Jumps over the Lazy Dog. A very educational type recognition memory game created by Brazilian studio, ps.2 arquitetura + design.

I am proud to say that our section of Dutch books includes the Dutch translation of My Wonderful World of Fashion, a completely irresistible book on fashion, drawing and designing

by Nina Chakrabarti. Reactions from around the world are all the same: we want it! Now Dutch girls of all ages can fall flat for Nina’s book as well.

As ever, if you have a good idea for a new book, drop me an email. I would love to hear from you.

Kind regards, Rudolf van Wezel Publisher rudolf@bispublishers.nl

PS If you see something like this: hover over it with a QR-code reader on your Smartphone to learn more about our books. www.neoreader.com 3

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New

Cardboard Design Thinking Out of the Box

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The most inspiring international book on contemporary cardboard design Wide interest among press and public Practical information for designers who themselves wish to get started using cardboard

Cardboard is more than just packaging.

In a world where sustainability and recycling are key issues, designers are turning to cardboard and giving the old cardboard box a new lease of life.

Entire interiors are being made from cardboard, from offices to shops to residential homes. Cardboard can be used for furniture, toys, accessories, fashion and indeed even architecture.

Young designers are not afraid to mix no-tech cardboard with high tech materials. Cardboard has character, is sustainable, is mostly produced in a very eco-friendly way and is cheap. It is a no-brainer that cardboard is getting more and more popular among designers and the general design-minded public. This is the first book that will inspire a wide audience of designers, architects, artists and even creative DIY amateurs with the surprising uses of cardboard in contemporary design.

Cardboard Design will contain plenty of well-selected cardboard eye candy as well as interviews with designers, architects and artists who use cardboard in their work. The book will also have a practical chapter on how to use cardboard in your designs with deeper information on aspects of the material such as the different types of cardboard and their characteristics.

Author: Anneloes van Gaalen | Design: BORN ‘84 | English | 160 pages | Hardcover | 27 x 21 cm | € 29,90 | ISBN: 978 90 6369 239 1 | Publication date: Fall 2010

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New

Dutch Creative The new multi-media platform Dutch Creative is planning to put agencies from the creative industry in touch with clients from the business community.

Dutch Creative is a new multimedia platform that will provide clients in all sectors of the business community, government, non-profit and cultural sectors with an overview of what agencies in the Dutch creative industry have to offer.

The platform will consist of an eight-part series of books, a comprehensive website featuring the portfolios of creative agencies, agency films, a newsfeed and a mobile application to ensure that the most recent work by creative agencies is available on the Smartphone. The books’ portfolio pages will include a QR Code that can be read by smartphones and with which the latest work from creative agencies can be accessed directly and viewed on the telephone screen.

Dutch Creative will also be organizing regular network meetings about trends in creativity for specific sectors in the business community, and non-profit, government and cultural sectors.

The platform is available for creative agencies in eight sectors. Creative agencies can publish their profiles and latest work on www.dutch-creative.nl and clients looking for creative input can find them with the help of a handy search module.

The series comprises one book for each sector: graphic design, branding & identity, advertising & communication, web design, gaming & animation, product design, photography & illustration, and trends & styling.

In addition to the beautifully designed portfolio pages, the books include case studies in which the editors focus on special projects, each of which are comprehensively described in words and images in double-page spreads.

Dutch Creative is the successor to the Dutch Design books that for twenty years were published by BIS Publishers in cooperation with the BNO (Association of Dutch Designers). With its multimedia approach, new content and expanded scope to include the entire creative industry, this new design is a powerful upgrade and update of the successful Dutch Design series.

Design: Booreiland | English/Dutch | Multi-volume edition in a slipcase | approx. 800 pages | 28 x 22 cm | â‚Ź 95,00 | ISBN: 978 90 6369 240 7 | Publication date: Fall 2010

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Successor to Dutch Design Fantastic overview of creative Netherlands Free to clients in the Netherlands Pages include a QR-Code that gives access to the latest work on your mobile phone

dutch creative

Part 1 internet & gaMes

MoMkai

— Amsterdam contact address

Wibautstraat 25b 1034 AB Amsterdam

web

www.momkai.com

email

info@momkai.com

phone

+31 (0)20 1234567

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dutch creative

MoMkai

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Sketching The Basics

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Sequel to the bestseller Sketching New visual method for the novice designer Highly suitable as a basic reference book in art and design education

Following the global success of Sketching, which has sold over 50,000 copies in two years, authors Koos Eissen and Roselien Steur will in 2011 be bringing out the sequel entitled Sketching: The Basics. In fact, prequel would be a better word for this new book, since it is aimed towards the novice designer.

Whereas Sketching shows you how to draw various aspects of shape and form, and serves more as a reference book, The Basics explains things in more detail, taking the reader by the hand and guiding him step by step through all the various aspects of drawing that novice designers come up against.

The Basics explains the rudiments of learning to draw both clearly and comprehensively using step by step illustrations, examples and strategies.

You will learn to use and master the different techniques and also how to apply sketches in the design process.

It is the perfect book for those just starting out in sketching, for the first years of art and design courses, and for those who wish to revise the basics of good sketching; it is a simple and efficient way of learning all you’ve ever wanted to know but have never had explained to you.

Authors: Koos Eissen and Roselien Steur | Design: Booreiland | English | 184 pages | Hardcover | 27 x 21 cm | € 34,00 | ISBN: 978 90 6369 253 7 | Publication date: Spring 2011

Related titles by BIS Publishers: • Sketching

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Meta Products Building the internet of things

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First book on exciting topic of connecting physical products to the internet With many cases of pioneer projects and expert interviews Useful for design education and design and internet professionals

The last few years the web has become the standard for communication, advertising, socializing, financing and so on.

A world consisting of bits and bytes.

However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff’.

Yet, we are still living in the atom world.

Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web.

At web design studio Booreiland they call these kinds of products Meta Products, and they are taking on the adventure of designing them. This book will be interesting for trendwatchers, product design agencies, advertising agencies, R&D departments, people in education or anyone interested in web and product design.

Authors: Wimer Hazenberg & Menno Huisman | Design: Booreiland | English | 160 pages | Paperback | 23 x 19 cm | € 29,90 | ISBN: 978 90 6369 251 3 | Publication date: Spring 2011

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No More Naked Ten years of Threadless

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Published for Threadless’ 10th anniversary Massive exposure in printed press and online creative forums Packed with highly amusing and smart t-shirt designs and think pieces

Threadless is a global t-shirt phenomenon. Established in 2000, it has become one of the Internet’s most creative and vibrant online communities, with over one million registered users. Threadless is at the forefront of a cultural and business revolution. It has become the posterboy for crowdsourcing – the hugely influential new economic model that taps the power and creativity of the community.

Threadless works as an ongoing open design competition; users submit designs which are scored by members and the highest scoring designs are printed and then sold. Up to 2000 designs are submitted every week and over 100,000 t-shirts are printed every month.

The book No More Naked tells the Threadless story and includes numerous super creative t-shirt designs, the adventurous business story by the founders Jake Nickell and Jeffrey Kalmikoff, and think pieces with contributions on Threadless’ innovative business model by people like John Maeda, Seth Godin and the editors of Wired.

Authors: Jake Nickell & Jeffrey Kalmikoff | English | 256 pages | Paperback with flaps | 25 x 19 cm | € 19,90 | ISBN: 978 90 6369 246 9 | Publication date: October 2010

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Blood In Blood Out

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2010 World Cup tie-in Tells emotional stories about cultural clashes between football teams Includes an introduction to the system of heraldry – graphic design of the 15th century

Dutch designer Floor Wesseling dived deep into the phenomenon of heraldry, the visual coding system from the 15th century by which families, kingdoms and armies could be identified and which were placed on flags, shields, jerseys and coats of arms.

The designers of heraldry were the first graphic designers. Today we can find a lot of similarities, especially in the urban environment and on the jerseys of football clubs and the shirts of national football teams.

Blood In Blood Out wants to show the relationship between cultures and express this by displaying new jerseys for football players, who are very much the modern day heralds.

Floor Wesseling combines jerseys from different football teams into new combined jerseys and in doing so tells emotional stories about rivalry, social communities, city and country derbies and latter-day football battles.

The book also contains a short introduction to the system and symbols of heraldry.

Author: Floor Wesseling | Design: Studio IX OPUS ADA | English | 224 pages | Hardcover | 24 x 18 cm | € 34,00 | ISBN: 978 90 6369 244 5 | Now available

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Inspired Inspired has returned by popular demand. BIS Publishers printed three editions of Inspired, the book on how creative people think, work and find inspiration. The audience for this inspiring book on inspiration are professionals but also people in the business world who look to creative entrepreneurs for inspiration in their own businesses.

The authors asked themselves the question of where ideas come from.

Armed with a digital camera and a tape recorder, they set off around Europe and interviewed some forty creative thinkers from a wide variety of disciplines including the fashion world, photography, design, advertising and architecture.

They asked each creative professional how and where they get their best ideas, what they surrounded themselves with and whether they follow any kind of formula in the creative process. The creative thinkers showed them their sketchbooks, notepads and bottom drawers and allowed the authors to photograph theirs desks and idea walls, and told them what gets their creative juices going. So we all feel inspired.

Authors and design: Kiki Hartmann & Dorte Nielsen | English | 256 pages | Hardcover | 22 x 27 cm | € 29,90 | ISBN: 978 90 6369 110 3 | Now available

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Fourth reprint by popular demand Creative thinkers tell what makes them tick A peek into the sketchbooks and notepads of European creative leaders

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Lolli-pop

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Amazing visuals of edible icons Lots of publicity on design blogs Latest project by award-winning international photographer Massimo Gammacurta

Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta.

His lollies are edible icons. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action-painting dynamic gestures.

When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest amongst bloggers and fashionistas exploded. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print…

Massimo Gammacurta lives in New York and has worked for publications and brands such as Details, Forbes, Nike, Lexus, Surface Magazine and Esquire UK. He has won many awards and participated in 2009 in the Sweet Fashion Exhibition in Cannes, France, The Master of Hasselblad Exhibition in Hong Kong, Copenhagen, New York and London, and the Instant Book Show in New York.

Author: Massimo Gammacurta | Design: Ultra Primo | English | 80 pages | Hardcover | 20 x 20 cm | € 19,00 | ISBN: 978 90 6369 247 6 | Now available

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Pro Stress

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200 cartoon stories that make you laugh out loud Luxurious comic album Featuring David Linch, Nick Cave, Bob Ross and other celebs

Related titles by BIS Publishers: • Modern Living

In a follow-up to the overview Modern Living: The Graphic Universe of Han Hoogerbrugge, BIS now presents the cartoon album, Pro Stress, the Internet project that now occupies Han Hoogerbrugge on a daily basis.

In the work of draftsman/animator Han Hoogerbrugge, the artist wrestles with humour for everyday life and investigates his obsessions, neuroses and emotions.

Stress is one of the emotions with which Hoogerbrugge, in contrast to most people, thrives well on. Stress gives him a kick, making him able to do many things at once, achieving a work flow in which many new ideas crop up.

In Pro Stress, over 200 short cartoons have been collected in which Hoogerbrugge, in delightfully humorous fashion, observes the world and, in addition to the protagonist, who was always an alter ego of Hoogerbrugge himself, observes such famous figures as David Lynch, Nick Cave, Dr. Phil, Bob Ross, Ross from the television series Friends and Quentin Tarantino play their parts.

Author: Han Hoogerbrugge | English | 160 pages | Hardcover | 30 x 24 cm | € 19,00 | ISBN 978 90 6369 234 6 | Now available

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What Would John Do? Flour power – baking your way to happiness

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Very funny pastiche of personal happiness books A cookbook with only one recipe, but it may change your life Incredible low price

This little book can change your life.

Meeting John has in any case changed the life of the author. In this story, you learn how you can make all your dreams come true – or at least some of those dreams. And if that does not succeed, you have in any case discovered all you need to bake a perfect cookie.

In What Would John Do?, William Georgi introduces the reader to the thinking of John Altman, a cake and cookie baker and an old hippie from San Francisco.

In seven chapters, we learn the seven steps required to bake a cookie, a metaphor for seven simple principles that pave the way to a happier life. If it does not work for you, you can still bake that perfect cookie.

What Would John Do? is a funny pastiche of the popular stream of publications on personal happiness. It is the brain child of the makers of Gookie cookies at the Gummo advertising studios in Amsterdam.

Author: William Georgi | Design: Gummo | English | 80 pages | Paperback with flaps | 17,7 x 11,9 cm | € 5,99 | ISBN: 978 90 6369 235 3 | Publication date: August 2010

WHAT WOULD JOHN DO? WHAT WOULD JOHN DO?

WHAT WOULD JOHN DO?

Growing your own ingredients will keep your larder stocked with fresh ingredients all year round and

INGREDIENTS: WHATEVER, MAN

What would John do? Well, he’d probably start at the beginning. Probably being the operative word, since you can never tell with John. He’s just as likely to drift into a meaningless and ultimately pointless aside just like this, before looking intensely into either the sunset or your eyes (depending on the time of day) and offering you a cookie or glass of wine.

Luckily for you, we do know what we’re talking about here. Cookies. And what goes into making them. As you might have guessed, we’re fairly relaxed as to what ingredients you choose. In short, you can use anything you like – absolutely anything and everything. As you’ll have gleaned from the cover, John’s is a recipe book with only one recipe. That means you get to decide what you want to make. Finally, a cookbook that caters to every taste…

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your mind overflowing with fresh inspiration.

Contrary to what some doubting Thomases might believe, this isn’t because we’re too lazy to come up with lots of recipes ourselves, but because John showed us that a recipe comes from inside you, not from the pages of a book. We can help you on the way to finding your destiny, but ultimately you have to walk your own path yourself.

If you are what you eat (and we can certainly confirm that after we spent a week in Turkey only eating kebabs) it seems only logical to conclude that you are the food you make. Or at least what you bake is what you are. What you put in the cookie reflects your personality and how you’re feeling at the time.

And we would never be so presumptuous as to tell who you are or what you feel. That’s not the way we roll. What we would like to do is offer you a few guidelines that John passed on to us to help you get to grips with the eternal mystery of what John would put in his cookies.

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WHAT WOULD JOHN DO?

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WHAT WOULD JOHN DO?

The possibilities for the advancement of the

DO LESS, GET MORE DONE

human race are endless: for a start, we’d have instant world peace, because apart from anything else, war’s a lot of effort.

If there’s one thing that John would do above all others, it’s nothing. For as he told us before we stepped into his kitchen: “The less you do, the more you’ll get done.” That still sounds as good to us as it did way back in sunny San Francisco. It sounds even sweeter when you take it to its logical conclusion, which is that by doing nothing, you can accomplish everything you could possibly desire.

Success is that simple in John’s book.

If you think about it, it makes perfect sense, as it’s exactly what everything in nature does to reach its goal. Nothing.

Nada. Niente. A tree doesn’t try to be a tree, it just is a tree. A puppy doesn’t try to grow into a dog, it just wakes up one day and feels like chewing the postman rather than the adorable stuffed toy you gave her a year ago. It’s not magic. It’s Mother Nature doing her thing. And she does

her thing very well without any help from mankind, thank you very much indeed.

But you don’t have to take our word alone for the fact that stepping out of the process is the best thing you can do to ensure its success.

Happily there’s a much, much wiser man than us who’s actually proved that letting nature get on with, well, growing and stuff, without people getting in the way is much more productive. Masanobu Fukuoka’s (may he rest in peace) greatest gift to the world was “do nothing” farming. It’s as wonderful as it sounds. Plant a few seed balls, leave them well alone, then come back and reap the harvest a few months

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PREPARATION: YOU’LL NEVER BAKE ALONE

So when doubts started to creep in about what to do next, he rang up his dear old ma, who proceeded to help him prepare to make the perfect roast for his friends.

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WHAT WOULD JOHN DO?

isn’t half as grandiose as it sounds. Consider the bigger picture: Everything you do changes your life a little bit, and somebody else’s too if you follow John’s example and share your cookies with other people. Changing the world means doing lots of little things that (when combined) can have a big benefit. What starts with a cookie baked in San Francisco could go as far as the White House. Why do you think everyone always goes round there for tea and biscuits? John was fond of saying that the thaw in the Cold War began with a cup of Earl Grey and a particularly fruity oatmeal cookie. Now that’s something to chew over. We hope you’ll never underestimate the humble cookie ever again.

TAKE YOUR SWEET TIME

You should never go into something half-baked. Quite apart from the perils posed by salmonella, it never works out well. You might enjoy the thrill of living on the edge, but trust us; it’s not worth it. Grating ugli fruit whilst checking how much ginger you need and simultaneously blending a smoothie might sound a lot of fun, but adding this sort of spice to the baking process can only be damaging. The situation will only turn, er, ugly.

So no matter how much you might want to bake the cookies right now, it’s vital to take the time to fully prepare yourself and gather every single ingredient, pot, pan, baking tray and lucky rabbit foot you’ll need to bake the best 30

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WHAT WOULD JOHN DO?

WHAT WOULD JOHN DO?

BAKING: IF YOU LOVE SOMETHING, SET IT FREE.

Normally, we don’t have a lot of time for Sting. Any in fact. Or for any of the half-arsed musicians who have churned out this particular nugget a thousand times. But it pains me to concede that they may have a point when it comes to baking cookies. For now, we enter the truly challenging part of our journey. Even harder than listening to Fields of Gold on repeat. Letting go.

Up until now you’ve been in charge of everything. What goes in the cookie, where you make it, how you make it, who you make it with. You’d be forgiven for thinking that all there’s left to do is put your cookies in the oven.

Easy, you might think. Wrong would you be, as everyone’s 64

I should warn you now that John isn’t much of a technology person.

The only thing he’d do with a Blackberry is bake it.

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Ideas are Immortal The very productive Dutch design agency Studio Kluif keeps on bringing home international and national design prizes for their playful design projects ranging from graphic design, illustration, and packaging to design for fashion.

This is their third monograph with BIS Publishers following Purists are Boring (2006) and Pacifist Punks (2009). It features the same beautiful production quality and binding as hardcover in slipcase, and is packed with new creative projects.

This book once again shows that Kluif goes straight to the core. It doesn’t like showboating and pretentiousness is its favourite target. Its style is described as direct, playful and simple, with a sense of humour and relativity. Its work is created digitally, but it also has scissors, coloured pencils and paint within reach at all times. Kluif is all about colours and it shows its true ones every day.

Design: Studio Kluif | English | 160 pages | Hardcover in slipcase | 22 x 15,5 cm | € 19,90 | ISBN: 978 90 6369 237 7 | Publication date: Fall 2010

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Third book from award winning Studio Kluif Once again beautifully packaged, with 100% new content Colourful, playful, simple and effective

Related titles by BIS Publishers: • Purists are Boring • Pacifist Punks

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Iconic Packaging The Heinz Ketchup bottle In this first publication in our Iconic Packaging series, packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle.

In 64 full-colour, richly illustrated pages, we learn all there is to know about this iconic packaging, as well as the evolution of ketchup, its ingredients, how the Heinz Corporation evolved and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. For the book, Verhaaf was able to collect original visual materials from the Heinz archives in Pittsburgh. This is a delightful book for anyone who loves Heinz ketchup, as well as designers and advertisers who want to know more about how the history of this worldfamous packaging came to be.

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First book dedicated to one of the world’s most iconic packaging Heinz ketchup is just the best – read the story behind the brand Lavishly illustrated

Author: Marcel Verhaaf | Design: Paulien Hassink | English | 64 pages | Hardcover | 21 x 15,8 cm | € 12,00 | ISBN: 978 90 6369 230 8 | Publication date: August 2010

iconic packaging

iconic packaging

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1900

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the he i n z ketchup bottle

the he i n z ketchup bottle 1900 The transport of tomatoes

Tomato sorting tables

to 15,000 barrels of pickles and 50,000 barrels of vinegar a year.

Unexpected, 1875 would reveal itself as a catastrophic year.

He Became very excited about the English, so between 1890 and 1914 he travelled to Europe almost every year. The very well established Fortnum and Mason, purveyors of the royal family, became the first international customer. Apparently Henry was very convincing; they ordered the whole assortment of condiments right away. Later, Heinz established sales branches in the United Kingdom and Canada. This way the company became the first US company with international expansion.

In April the company’s lack of capital was depressing the normally hyperactive Henry. The economic situation of the company would remain miserable the next months. The death blow was finally caused caused by phenomenal harvests. After asking additional funds for purchases and wages, bankrupcy became official on December 15th.

In 1876 Henry J. Heinz, his brother John and cousin Frederick launched the new F&J Heinz company. That same year, an important new product was added to their assortment: Catsup. Later written as ‘ketchup’ it was made according to the same terms of purity and quality. The success of this product and of course Henry’s business skills made the company prosper for many upcoming years.

The year 1886 would mark the beginning of Heinz’s interest for foreign markets. That year, Henry and his family travelled to Europe for the first time.

since 19xx the neckband of heinz ketchup is bearing the magical number ‘57’.

In 1896, when Henry John Heinz was riding in a train in New York the idea of the 57 varieties came to life. He was fascinated by an advertisement in the coach?, that was promoting 21 styles of shoes.

He liked this way of expressing the big number of choices. At the time he was already manufacturing more than 60 products.

He kept thinking about the number ‘57’ and ‘57’ varieties. instead, thinking ‘57’ to be a lucky number. It is said the number ‘5’ was his personal lucky number and ‘7’ was his wife’s lucky number.

Besides being present on the label, the number ‘57’ is also applied to the glass of the bottle. According to the Heinz website, when applying a firm tap to this sweet spot on the neck of the bottle, the ketchup will be released faster from the bottle.

It seems that only 11 percent of people know this secret.

why 57 for heinz? although heinz’s 57 varieties is one of the most famous slogans in the history of business, the number 57 was not - and is not the number of products heinz sells. one day henry heinz was riding a train in new york city and saw a card advertising 21 types of shoes. he quickly decided to use that type of slogan for his company. at the time heinz was manufacturing more than 60 products, but henry thought 57 was a magic, lucky number. henry was so taken with that number that he came up with 57 “varieties” as a advertising slogan. today heinz produces more than 57,00 products, but the company still uses “57.”

The next few years showed a growing company, making good use of modern innovations as automobiles, refrigerators, cars and tank cars. A range of impressive advertising and marketing ideas, materialized under the personal direction of the founder. One of the most striking was New York City’s first large electric display with 1200 incandescent lights. Adding up to the huge commercial success of the 12 national and international factories, Henry became a man of mythical proportions, being credited for revolutionizing food processing, marketing and public eating habits.

art for charity

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where does the pickle come from?

AAccordingly, for its 140th anniversary, Heinz Netherlands decided to take action for the programme of Fight Cancer. This is the youth chapter of KWF ‘kankerbestrijding’. The famous DJ and artist Ruud de Wild was asked to create a piece of art with the theme Heinz ketchup. Once finished, it travelled around the country in a specially designed mobile showcase drawing attention to the objectives of Fight Cancer. The painting was finally allotted under the people that contributed by giving a donation to Fight Cancer.

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the heinz company presented itself with a very impressive exhibition stand at 1893’s world’s columbian exposition in chicago.

the heinz ketchup bottle

the h einz ketchup bottle

when it’s your birthday, you have to treat. this is a well-known expression in holland.

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Over the years, the description ’57 varieties’ has become a slogan, communicating the wide assortment of the brand. It has never represented the exact amount of products being offered.

iconic packaging

iconic packaging

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the magical number 57

However, very little visitors were actually showing up. The stand was 44 steps up the gallery, which happened to be a barrier for most. The founder came up with a great idea. People were offered a free individual souvenir, when visiting Heinz’s exhibition up the stairs. This was a green plaster watch charm in the shape of a pickle, with a metal loop at the top.

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Commonly called the Heinz Pickle Pin. In Chicago one million were given away. The Pickle Pin was used as a promotional item for many years. With more than 100 million being handed out at expositions, trade fairs and plant tours, it has become one of the most popular souvenirs ever, in the history of American advertising.

Ruud de Wild has participated disinterested to the project.

Being free to choose any subject related to Heinz ketchup, he has chosen the original Keystone label as starting-point.

The style and colour palette he used is inspired on the visual language of the circus. Travelling around the country like the painting.

By 1897, the company had officially resolved to use the pickle, bearing the word ‘Heinz’s’ as its logo in all signs, labels, advertising and received greater prominence than the trade mark.

In 1906 the pickle logo was no longer used as the main logo on the labels. But got a secondary role, comparible to the old keystone trade mark, which it replaced.

iconic packaging

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TypoMag Typography in Magazines This is the first book in a new series of typography books conceived as a source of inspiration for designers who use typography as one of the main resources in their projects, from both an expressive as a communication viewpoint.

This first volume is dedicated to the use of typography in magazines. TypoMag analyses excellence in the use of typography in more than 30 magazines from around the world and on a variety of topics. Detailed typographic solutions as used in these magazines are clearly explained and shown through numerous illustrations.

TypoMag analyses magazines such as Monocle, The New York Times Magazine, Carl’s Cars, Nico, Wired UK, Mark, Elephant and many more. It also includes resources for books and blogs on magazine design.

Laura Meseguer is a graphic and typographic designer from Barcelona. Her work has been published in many international design magazines and she is a member of the Association Typographique Internationale (ATypI).

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Detailed analyses of the use of type in the world’s most beautiful magazines Useful for education and as a source of inspiration for magazine designers Packed with inspiring visuals

Authors: Laura Meseguer, foreword: Luis Mendo | English | 144 pages | Paperback with flaps | € 19,90 | ISBN: 978 90 6369 243 8 | Publication date: June 2010

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Digital Manufacturing In Design and Architecture

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New title in the very successful series of experimental design & architecture research books Ties in with the trend of rapid prototyping Written by the author of Modular Structures, now in its second printing

This book examines the possibilities emerging for design and architecture by the introduction of novel CAD and digital manufacturing techniques. The form studies show the translation of digitally conceived structures into 1:1 physical prototypes.

The constructs shown here do not pretend to be perfect finalized objects; they are to be seen as experiments with generative CAD tools, algorithms and scripting applications, although some of the outcomes look like they are ready to be put into mass production.

The insights which arose from these experiments are presented and organized within five production techniques: cross segmentation, accumulation, frameworks, loops and folding.

These studies were created during the design seminar ‘analogue-digital’ held

by Asterios Agkathidis at the Technical University Darmstadt’s Faculty of Architecture.

Asterios Agkathidis also published Modular Structures in Design and Architecture with BIS Publishers, which is now in its second edition.

Author: Asterios Agkathidis | English | 136 pages | Paperback | 15 x 10,5 cm | € 12,00 | ISBN: 978 90 6369 232 2 | Now available

Related titles by BIS Publishers: • Folding Architecture • Supersurfaces • Modular Structures

• Bio-Structural Analogues • Eccentric Structures

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Eccentric Structures in Architecture

Joseph Lim, is an associate professor of the Department of Architecture at the National University of Singapore.

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New title in the very successful series of experimental design and architecture research books Researches experimental structures in architecture Written by the author of Bio-Structural Analogues in Architecture

This book presents studies in architectural form focusing on the relationships between force, form and space to develop structure. The design processes of different structures vary from inherently unstable forms to multi-span spaces in buildings to the creation of multi-layered spaces within physical shells.

The book is based on studies carried out by the Department of Architecture at the School of Design and Environment, which is part of the National University of Singapore.

In addition to an essay on the context of eccentric structures in architecture, the book contains many project studies, with step by step visualizations of process models and reviews of the problems encountered, final models and the information gained from each experiment.

This book will be a useful textbook resource for teaching and research in architecture, providing a theoretical basis on form, space and structure as well as a resource for practitioners seeking alternative structural models.

Author: Joseph Lim | English | 160 pages | Paperback | 15 x 10,5 cm | € 12,00 | ISBN: 978 90 6369 242 1 | Publication date: September 2010

Related titles by BIS Publishers: • Folding Architecture • Supersurfaces • Modular Structures

• Digital Manufacturing • Bio-Structural Analogues

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Performative Geometries Transforming Textile Techniques

Asterios Agkathidis also published Modular Structures in Design and Architecture and Digital Manufacturing with BIS Publishers. Gabi Schillig teaches at the Institute for Transmedia Design at Berlin University of the Arts. One of the essays in the book is written by Sofia Vyzovity, author of the international bestsellers Folding Architecture and Supersurfaces, which are also published by BIS.

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Exciting crossover between the movement of fashion and textiles and the static aspect of architectural space Highly visual presentation combined with expert writing by leading academics in the field With a contribution by Sofia Vyzovity, author of Folding Architecture (35,000 copies sold)

Within the scope of the workshop Performative Geometries, students at the Aristotle University of Thessaloniki developed individual spatial design strategies by analyzing textile techniques and their underlying geometrical spatial appearance.

As in architecture, fashion creates a second skin that can adapt to the human body depending on its programming the skin changes. In terms of spatial organization, we can learn many things from techniques that are used by fashion designers. In the Performative Geometries workshops, each group analyzed a specific piece of clothes in terms of geometry, technique, cutting pattern and material.

The book contains many visuals of the form studies in between fashion, textiles, space and architecture, thus combining and blurring the moving and the static, and essays by leaders in the field.

The book has been edited by Asterios Agkathidis and Gabi Schillig.

Edited by: Asterios Agkathidis & Gabi Schillig | English | 160 pages | Paperback with flaps | 23,8 x 17 cm | € 19,90 | ISBN: 978 90 6369 250 6 | Publication date: September 2010

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Street Style Memory Game This new Memory Game challenges players to find combinations of young people with special characteristics and street-style clothing. These are beautiful photographs of people from all nationalities, photographed in the streets of Amsterdam during 2009.

For the game, the pictures have been cut in two. Based on their clothing, their attitudes and backgrounds of the people in the photographs, players can join the slightly enlarged faces with the rest of the bodies. Pairing off the sections is great fun, an excellent game for children and for anyone who is interested in street fashion or in search of a trendy gift.

The photography is by Barbara Iweins, a Flemish photographer who lives in Brussels and Amsterdam.

Concept and photography: Barbara Iweins | Design: BORN’84 | 2 x 25 cards | € 12 | ISBN 978 90 6369 231 5 | Publication date: June 2010

Related titles by BIS Publishers: • Twins Memory Game • Visual Power Memory Game • Fake for Real Memory Game

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The Quick Brown Fox Jumps Over The Lazy Dog Typeface Memory Game This very attractively finished typographic memory game includes 25 variations of the letter ‘A’, each in a different letter type. Players attempt to find the matching A’s in the same letter type.

The player who has the highest number of matching letters wins the game.

Typographic information about the letter is included on the card, and a separate folder provides a general history of typography. This is an enjoyable and instructive game for graphic designers and anyone who is fascinated by letter types.

As you play, you increasingly recognize what are often very subtle differences between the letters and more about the details of the letter types. They become progressively easier to recognize and distinguish from one another – even Univers and Helvetica! Among the letter types included in the game are Akzidenz Grotesk, Baskerville, Centaur, Garamond, Helvetica Rockwell, Times New Roman, Univers and many more.

The game was edited and designed by the Brazilian design studio, ps.2 arquitetura + design.

Published in collaboration with ps.2 arquitetura + design | 2 x 25 cards | € 19,90 | ISBN 978 90 6369 221 6 | Publication date: June 2010

Related titles by BIS Publishers: • Twins Memory Game • Visual Power Memory Game • Fake for Real Memory Game

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London Memory Game London Memory Game is being released simultaneously with Amsterdam Memory Game. Primarily aimed at the tourist in London, it is a delight for all London lovers and city-trip travelers.

London Memory Game is made up of 25 pairs of cards about typical London themes: Big Ben, the City of London, shopping in London, London architecture, outdoor and indoor markets, bridges, museums, pubs, greasy eating, et cetera.

Creatively visualized, it is an extra treat to play a game while learning to know the city better and from a new perspective.

With a special eye to the tourist market, London Memory Game is very affordably priced at € 12.00.

Photography: Patrick Gleeson | Design: BORN’84 | 2 x 25 cards | € 12 | ISBN 978 90 6369 233 9 | Publication date: June 2010

• Twins Memory Game • Visual Power Memory Game • Fake for Real Memory Game

Amsterdam Memory Game Amsterdam is the world’s most cosmopolitan village. As a brand Amsterdam is known all over the world and it’s actually even better known than the Netherlands of which it is of course the capital.

Amsterdam is full of iconic people, sites, buildings, objects and brands. This memory game is devoted to images of Amsterdam. The challenge is to find matching pairs of typical Amsterdam bridges, streets, ladies behind red light windows, houses, architectural details, canal boats, kitsch Amsterdam souvenirs, bikes, shop windows et cetera.

The perfect gift for tourists and lovers of Amsterdam.

Various photographers | Design: BORN’84 | 2 x 25 cards | € 12 | ISBN 978 90 6369 226 1 | Publication date: June 2010

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Van Gogh Memory Game Van Gogh is one of the world’s most admired painters and the Van Gogh Museum in Amsterdam is definitely a must on every Amsterdam visitor’s list. In collaboration with the Van Gogh Museum, BIS Publishers produced this creative Van Gogh Memory Game.

Each set of cards consists of two different images from the museum’s collection, together forming a clear theme and telling a little story about Van Gogh’s oeuvre.

One set may therefore combine a little sketch from one of the Van Gogh letters with the actual painting, another set might combine two typical Van Gogh subjects like the Sunflowers, the Yellow House, the Sower and yet another set can combine two self portraits.

This memory game offers hours of fun and creates a deeper understanding of Van Gogh’s works. All the sets contain a brief explanation and credits in a folder in the box.

It is the perfect gift for tourists and art lovers of every age.

Edited by: Van Gogh Museum Amsterdam | Design: BORN’84 | English/ Dutch | 2 x 30 cards | € 15 | ISBN 978 90 6369 245 2 | Publication date: August 2010

• Twins Memory Game • Visual Power Memory Game • Fake for Real Memory Game

Play Van Abbe Memory by Intuition The Van Abbemuseum in Eindhoven is famous for its experimental approach towards art’s role in society. Its collection includes key works by Lissitzky, Picasso, Kokoschka, Chagall, Beuys, Daniels and Kormeling. Openness, hospitality, the exchange of knowledge, and playfulness are the drivers of the museums activities.

It is no surprise that the Van Abbemuseum welcomed the idea of creating a memory game based on their collection.

Playing this game is a superbly creative activity in itself because the cards are not identical; they are even not made by the same artist. These cards do, however, have striking similarities in subject, technique or colour.

Playing Play Van Abbe is a challenge, but a rewarding one that makes you look at the art of the Van Abbemuseum in a novel way.

It is the perfect gift for lovers of contemporary art.

Edited by: Van Abbemuseum | Design: Met Inhoud | English/Dutch | 2 x 30 cards | â‚Ź 15 | ISBN 978 90 6369 241 4 | Publication date: June 2010

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My Wonderful World of Fashion Een ontwerp- en tekenboek om bij weg te dromen Dit is de Nederlandse editie van de internationale besteller van Nina Chakrabarti. Een geweldig boek voor jonge en oudere creatieve modemeiden.

Nina’s grote verdienste is dat ze de wereld van mode heel aanstekelijk bij elkaar gebracht heeft met tal van aansporingen om zelf creatief aan de slag te gaan door in te kleuren, zelf leuke prints te tekenen en allerlei kledingstukken en accessoires zelf te ontwerpen.

Het Parool schrijft: “My Wonderful World of Fashion is onweerstaanbaar. Sla het open en het duizelt je van de ontelbare illustraties van schoenen, tassen, simpele naaipatronen, tips en halve tekeningen om zelf af te maken door wie zin heeft ... Chakrabarti hoopt ook dat haar boek meer doet: inspireert om eigen kleding te maken en te ontwerpen.”

De Engelse editie heeft enorm veel positieve aandacht in de internationale pers gekregen en vliegt als warme broodjes over de toonbank. Nu de vertaling uitkomt en de prijs een stuk lager wordt, zal ook Nederland om gaan voor Nina’s fantastische My Wonderful World of Fashion.

“Onweerstaanbaar” - Het Parool

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Ideaal cadeautje voor modemeiden Onweerstaanbaar uitgevoerd voor een heel scherpe prijs Auteur komt naar Nederland voor interviews

Author: Nina Chakrabarti | Design: Wood McGrath | Nederlands | 272 pagina’s | Paperback met flappen | 28,9 x 21 cm | € 15,00 | ISBN: 978 90 6369 249 0 | Publicatiedatum: september 2010

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Copy & Concept Prikkels voor reclamemakers

• Beste copyboek voor communicatieonderwijs • Geheel herziene editie • Met vele nieuwe actuele cases

Deze derde en geheel vernieuwde editie bevat vele nieuwe cases, verbeteringen en aanvullingen.

Copy & Concept werd al als een must have door de reclame vakpers aangeprezen. Deze nieuwe editie maakt dit Nederlandse handboek voor conceptontwikkeling en copywriting totaal onontkoombaar voor iedereen die werkt in reclame en communicatie.

Probeer het maar eens. Een campagne maken die doelgroepgericht is, onderscheidend, zo simpel dat iedereen achteraf zegt dat hij het ook had kunnen verzinnen (maar dat is niet gebeurd).

Dit handboek helpt de lezer en inspireert hem om zulke campagnes te maken.

Tegelijkertijd is het een studieboek, waarin studenten en junioren stap voor stap ervaren hoe creatieve en effectieve companyconcepten ontwikkeld worden, en hoe die concepten worden door vertaald in messcherpe copy. Het boek volgt het creatieve proces zoals dat in de beroepspraktijk verloopt: van conceptontwikkeling tot copywriting. Dankzij de actuele cases (ter beschikking gesteld door de meest vooraanstaande reclame- en communicatiebureaus van Nederland) vullen theorie en praktijk elkaar uitstekend aan.

“Wie het na het lezen van dit boek niet snapt, kan beter een ander vak kiezen” - MarketingTribune Auteurs: Bert Thobokholt, Barry de Waal & Martin Westbeek | Design: Crossmarks | Nederlands | 256 pagina’s | Hardcover | 28,5 x 21,5 cm | € 45,00 | ISBN: 978 90 6369 254 4 | Publicatiedatum: september 2010

Voorwoord Probeer het maar eens. Een campagne maken die doelgroepgericht is, onderscheidend, origineel, zo simpel dat iedereen achteraf zegt dat hij het ook zo had kunnen verzinnen (maar dat is niet gebeurd). En ook nog effectief.

Dit boek wil de lezer daarbij prikkelen, helpen en inspireren.

Tegelijkertijd is het een studieboek, waarin studenten en junioren stap voor stap ervaren hoe creatieve en effectieve communicatieconcepten ontwikkeld worden, en hoe die concepten vervolgens worden doorvertaald in spitse en wervende copy. Het boek volgt het creatief proces zoals dat in de dagelijkse beroepspraktijk voorkomt en bestaat dus uit twee gedeelten: conceptontwikkeling en copywriting.

Uitgeverij LannooCampus Naamsesteenweg 201 3001 Leuven België www.lannoocampus.com

Het eerste deel opent met strategie, de noodzakelijke basis voor effectieve conceptontwikkeling (hoofdstuk 1). In deze nieuwe druk besteden we meer aandacht aan positioneren, omdat het belang van een relevante en onderscheidende positionering alleen maar is toegenomen. Bovendien introduceren we in dit hoofdstuk een nieuw model, dat illustreert hoezeer strategie en creatie in elkaars verlengde liggen: de creatiedriehoek.

ISBN 978 90 209 7933 6 Oorspronkelijke uitgave van BIS Publishers Copyright © 2009 Bert Thobokholt, Barry de Waal, Martin Westbeek, Crossmarks en BIS Publishers Het auteursrecht berust bij de desbetreffende auteurs.

BIS Publishers is niet verantwoordelijk voor de inhoud en kan niet aansprakelijk gesteld worden. Niets uit deze uitgave mag worden verveelvoudigd en/of openbaar worden gemaakt, op welke wijze dan ook, zonder voorafgaande schriftelijke toestemming van de uitgever.

Ontwerp: René Ebbeng, Sabine v.d. Weerd, Crossmarks Opmaak: Marscha Links - van Deursen, Rob Bertens, Crossmarks Projectcoördinatie: Petra Dikmans, Crossmarks Projectmanagement: Linda Daniels, Crossmarks Projectplanning: Steef Geurden, Crossmarks

Koninginnenlaan 32-36 5211 WG ’s-Hertogenbosch T 073 69 005 55 F 073 69 005 56 www.crossmarks.nl info@crossmarks.nl

Naast strategisch inzicht legt ook kennis van reclamewerking (hoofdstuk 2) de basis voor krachtige concepten. Vandaar dit nieuwe hoofdstuk. Reclamemakers doen bijzonder hard hun best om merken een prominente breinpositie bij consumenten of een zakelijke doelgroep te geven. Dan is het dus belangrijk te weten hoe reclame werkt.

De hoofdstukken ‘Copywriting per middel’ (8), ‘Pay-off’ (9) en ‘Merknaamontwikkeling’ (10) zijn aangescherpt en aangevuld. Voor hoofdstuk 10 hebben we de deskundigheid en ervaring van Globrands ingeroepen. Resultaat: een interessante case over de merknaamontwikkeling van de hogesnelheidsmerken Thalys en Fyra.

Hoofdstuk 3 over de creative brief laat het belang zien van scherpe keuzes. Als je in de briefingfase lef toont (specifieke doelstellingen en scherpe proposities), is de kans op effectieve campagnes vele malen groter. Het briefingformat in dit hoofdstuk helpt daarbij. Wij bedanken Tamara van der Peet voor haar meer dan substantiële bijdrage aan dit hoofdstuk.

Dankzij de deelnemende reclamebureaus en andere organisaties vullen theorie en praktijk elkaar in dit boek goed aan. Actuele inzichten worden steeds toegelicht met verse cases van bijna alle Nederlandse topbureaus. En - voor het eerst - van één Vlaams topbureau: Dubois MEETS Fugger, dat een opvallende strategie en campagne ontwikkelde om de Vlaamse werkloze huisvrouw tot arbeidsparticipatie te motiveren…

Hoofdstuk 4 over creatieve technieken is nieuw opgezet.

Het is bedoeld om creatieven meer gereedschappen in handen te geven om tot grootse ideeën te komen. Want het zijn deze ‘lateral leaps’ die de kans vergroten dat campagnes bij de reclamemijdende consument boven de waarnemingsdrempel komen.

Het hoofdstuk over conceptontwikkeling (hoofdstuk 5) is grotendeels onveranderd gebleven. Twee zaken vallen op.

Onze lijst met invalshoeken en vragen voor concepontwikkeling heeft een naam gekregen: de Inspiratielijst. En het onderdeel conceptpresentatie was te klein om een eigen hoofdstuk te mogen opeisen en dient nu als passende afsluiter van het hoofdstuk conceptontwikkeling.

Ook het tweede deel, over copywriting en copyspecialismen, kent een aantal in het oog springende wijzigingen. Ten eerste hebben we het hoofdstuk ‘Voorbereiding op copywriting’ nu geïntegreerd in het hoofdstuk ‘Copywriting’ (hoofdstuk 6), omdat we vinden dat het inlezen en inleven in doelgroepen en situaties eigenlijk gezien moet worden als onderdeel van elk schrijfproces.

Daarnaast hebben we de kopregel (hoofdstuk 7) het podium gegeven dat deze verdient. Zonder goede kopregels worden zelfs briljante teksten niet gelezen. Niet voor niets wordt de kop ‘an ad for your ad’ genoemd.

4 Creatieve technieken We produceren tot zo’n 50.000 ideeën per dag.

Daar zit vast wel een mooi concept tussen.

Verder bedanken wij: • Achtung!, ARA Advertising, Berg Kleijn Communicatie, Cebuco, Comm’pas, Crossmarks, DDB Amsterdam, Doom & Dickson, Dubois MEETS Fugger, Eigen Fabrikaat, ETCETERA, Euro RSCG, Globrands, KesselsKramer, laMarque, L’eau, Lowe Worldwide, Ogilvy, RadeMakkers, RappCollins, Synergie, TBWA/NEBOKO, Van Wanten ETCETERA en Van Zandbeek communicatie & creatie.. Dankzij hen telt deze 3e druk maar liefst 31 nieuwe cases; • Jaap Toorenaar voor zijn aangescherpte hoofdstuk over de pay-off. Deze keer - na veel aandringen (zeg maar zeuren) van ons - mét case. Daarin beschrijft Jaap het ontstaan van de bekende Optimelzin; • Crossmarks voor het hernieuwde design en de toewijding van Linda, Petra, Monique, Monique, Sabine en Henry; • Lous, Monique en Els voor dat wat wij niet uit hoeven te spreken.

Bert Thobokholt Barry de Waal Martin Westbeek

Printed in China

2 Copy & Concept

Voorwoord 3

Conceptpresentatie

I’m gonna make him an offer he can’t refuse (Don Vito Corleone, The Godfather I)

Tijdens het conceptproces hebben we als creatief team meerdere malen met de creative director en de accountmanager of strateeg de conceptvoorstellen geëvalueerd.

Tijdens deze reviews hebben we afscheid genomen van conceptrichtingen die niet of niet voldoende aan de briefingcriteria voldeden. Ook conceptrichtingen die perfect ‘op briefing’ waren, maar helaas niet onderscheidend, creatief of passend bij het merk zijn, vielen af, samen met zwakke uitwerkingen van op zich sterke ideeën.

Tijdens die conceptpresentatie willen we erin slagen het eigen denkproces (hoe zijn we vanuit de briefing tot het concept gekomen?) duidelijk te maken aan de klant.

Die klant moet zijn opdracht herkennen en zien hoe het creatief team deze opdracht (eventueel in verschillende richtingen) conceptueel heeft uitgevoerd. Hij moet ook tot de conclusie komen dat we niet een fantastische oplossing hebben bedacht voor een ander communicatieprobleem.

Doorgaans eindigen we met enkele concepten, die we aan de klant moeten presenteren. De drie A’s (zie hoofdstuk 1) spelen een belangrijke rol bij de selectie van het concept of de concepten die een bureau aan de klant presenteert: is het concept een merkversterker (Authentiek), is het voldoende relevant en aansprekend voor de doelgroep (Aantrekkelijk), en zijn er (directe of indirecte) concurrenten die al eens eerder een vergelijkbare campagne hebben gelanceerd (Afwijkend)?

Conceptpresentaties zijn er in alle soorten en vormen.

Het hangt van de aard en omvang van de opdracht af hoe gedetailleerd of globaal de conceptpresentatie is. Hebben we bijvoorbeeld de opdracht om (samen met strategen) de corporate identity van een merk vast te leggen en in een concept te vertalen, dan kan de conceptpresentatie misschien wel 50 pagina’s beslaan. Maar als de klant vraagt een advertentieconcept te ontwikkelen vanuit een bekende propositie, dan kunnen we aan een paar A4’tjes al genoeg hebben.

CASE: H EINE KEN WALK-IN FRIDGE

Conceptpresentatie 1. Uitgangspunten 2. Creatieve rationale en conceptrichtingen 3. Evaluatie 4. Presentatieboek

Elementen van een conceptpresentatie Wat de conceptopdracht ook was (één advertentie, of een corporate lijn voor de komende twee jaar), in een conceptpresentatie komen altijd de volgende elementen of fasen voor:

Je presenteert je beste concept. Ze reageren enthousiast. En toch gaan ze het anders doen.

Bureau TBWA\NEBOKO

Doelgroep(en) Mannen en vrouwen ouder dan 18 jaar.

Aanleiding In de wereld van de biermerken lijken de positioneringen stevig verankerd. Toch is het TBWA\NEBOKO gelukt om met een commercial te komen die zorgde voor rumour around the brand, een prijs in Cannes, filmpjes op You Tube en een spoof van concurrent Bavaria, terwijl de positionering van de commercial erg dicht aanschurkte tegen die van Amstel (de wereld van mannen versus de wereld van vrouwen). Over reclame-effecten gesproken.

Doelstelling(en) Deze commercial laat zien dat Heineken de wereld wat plezieriger maakt (‘refreshing your pleasure’ brandstrategie) en heeft als doelstelling het merk dichter bij de consument te brengen.

Concept / Strategie Heineken wordt gezien als een premium bier dat ook premium plezier biedt. Innovatie en vindingrijkheid zijn sinds lange tijd de kernwaarden van het merk. Deze commercial laat zien dat dit erg ver kan gaan… In de Heineken commercial ‘Walk-in Fridge’ zien we hoe een vrouw een groepje vriendinnen rondleidt in haar nieuwe huis.

Trots opent ze de deur van haar slaapkamer, met daarin een forse walk-in closet. Haar vriendinnen reageren uitzinnig. Maar nog niet zo euforisch als hun mannen reageren op het hobbyproject van haar echtgenoot…

Boodschap Heineken, refreshing your pleasure (impliciet).

Serving the planet is de pay-off.

172 Copy & Concept

Concept 173

Mediamix Om zowel offline als online maximaal effect te genereren is de commercial een week voor de eerste uitzenddatum op internet in première gaan. Dit met verdere online seeding resulteerde in de meest online bekeken tv-commercial ooit (> 8 miljoen views op YouTube na twee maanden). Het concept is verder uitgebouwd met een viral en een follow up commercial, the Walking Fridge.

TVC WALK-IN FRIDGE

TVC Walk-in Fridge

En toen.....

Op het prestigieuze Cannes Lions International Advertising Festival 2009 sleept TBWA\NEBOKO een zilveren Leeuw in de wacht met de Walk-in Fridge. Jaarlijks is Cannes Lions het epicentrum voor de internationale reclamewereld. Meer dan 10.000 bezoekers uit 85 landen komen jaarlijks naar dit festival. De spin-off die deze commercial heeft gehad is gigantisch. Bavaria maakte een spoof, er verschenen talloze imitaties op YouTube en op de gemiddelde feestavond behoorde het tot je meritus om deze commercial uitgebreid te bespreken of na te bootsen.

66 Copy & Concept

Reclamewerking 67

CASE: POWNE D 10 Merknaamontwikkeling Op maandag en dinsdag schreef ik een brochure van 2000 woorden. Woensdag, donderdag, vrijdag en de volgende week bedacht ik een merknaam van drie letters.

Bureau RadeMakkers Aanleiding De makers van Geen Stijl besloten op 5 februari 2009 een omroep te beginnen: PowNed. Dezelfde avond meldde Dominique Weesie zich samen met Marianne Zwagerman bij RadeMakkers voor een campagne. Het moest wel snel, want de overheid wilde op 1 april minstens 50.000 betalende leden gepresenteerd krijgen. En budget was er eigenlijk niet. Het bureau zou pas betaald worden als het aantal leden gehaald werd…

Concept De oplossing was eenvoudig en daarom ook zo doeltreffend: RadeMakkers maakte van een testbeeld een piratenvlag. Een beeld dat bijna als een logo werkt. Zeer herkenbaar en multimediaal in te zetten.

Resultaat Binnen de gestelde termijn zijn 66.000 betalende leden binnengehaald.

Daarmee is PowNed, naast Wakker Nederland, de enige die meer dan 50.000 leden heeft binnengehaald. Andere initiatieven zoals de Gay omroep, de cultuuromroep en de Suri-omroep hebben het aantal niet gehaald.

Creatieve uitdaging ‘Ontwikkel een beeld dat zowel online als in print direct herkenbaar is. Het moet de mentaliteit van Geen Stijl weergeven maar tegelijk ook duidelijk maken dat we het niet over internet maar over televisie hebben.’ Jan Bennink, copywriter en secretaris van de omroepstichting, heeft RadeMakkers geholpen met de copy over de plannen van de omroep. De toon moest passen bij die van Geen Stijl: provocerend, brutaal, direct.

Maak schoon schip in Hilversum. Word nu lid van PowNed. 12 redenen waarom jij nu lid moet worden van de nieuwe publieke omroep PowNed: 1. PowNed confronteert.

Liegende ministers, frauderende raadsleden, wereldvreemde rechters? Wij confronteren je met zaken die anders wel eens onder de pet zouden kunnen verdwijnen. Als eerste omroep van Hilversum denken wij dat jij de waarheid wel aankan. Zonder GeenStijl (de initiatiefnemer van PowNed) liep Hilversum immers nog braaf door de prachtwijken achter Ella Vogelaar aan...

Strategische analyse De strategie was heel eenvoudig: maak gezien het zeer beperkte budget zo veel mogelijk gebruik van de media die GeenStijl en PowNed goedgezind zijn: (eigenaar) Telegraaf, SBS 6 en natuurlijk de website van GeenStijl (het belangrijkste medium). Niet alleen moesten potentiële leden worden bereikt, maar ook politici en andere mogelijke beïnvloeders van de minister. Zodat PowNed wellicht ook aan tafel mocht verschijnen in televisieprogramma’s zoals De Wereld Draait Door en Pauw & Witteman.

De campagne werd een week na briefing afgetrapt met een hele pagina full colour in de Telegraaf en daarna gevolgd door IM’ers.

SBS 6 hielp door 9 weken lang een half uur zendtijd beschikbaar te stellen waarin PowNed kon laten zien wat ze later in het publieke bestel zouden gaan doen.

60 Copy & Concept

2. PowNed let op de centjes.

De Publieke Omroep ontvangt jaarlijks 800 miljoen belastinggeld en nog krijgen ze de begroting niet rond. Niet zo verwonderlijk, wanneer je de kantoorpanden ziet waarin ze huizen, het wagenpark bekijkt waarin zij rijden en de salarissen aanschouwt die worden uitbetaald. Zo vliegt LLiNK-presentatrice Floortje Dessing de hele wereld over voor een salaris dat hoger is dan de minister-president. PowNed gaat Hilversum leren beter op jouw centjes te letten. Bewijzen dat het allemaal voor veel minder kan, met leukere programma’s en een evenwichtiger geluid.

3. PowNed is kritisch voor rechts en links.

PowNed heeft geen politieke voorkeur, maar wij gaan wel graag op het links geslepen brilletje van Hilversum staan. Wie nu naar de publieke omroep kijkt, heeft regelmatig het idee zich te moeten schamen voor zijn of haar opvattingen. Met PowNed zul je erachter komen dat je rechter speaker ook geluid maakt. Een evenwichtiger programma-aanbod dus. Kijkers zijn immers oud en wijs genoeg om zelf hun mening te bepalen.

IM ADVERTENTIE

4. PowNed teistert de macht.

Gelden wetten en regels voor iedereen? Of alleen voor de gewone man? PowNed gaat roeren waar het stinkt. Ook als de wc bril van goud is. Gewoon omdat het kan. En omdat het moet. PowNed schurkt niet aan tegen macht, want macht corrumpeert.

5. PowNed. God is geen lid.

Wij geloven pas iets als we het kunnen zien, ruiken, horen of vast kunnen pakken. Voor God ben je dan ook bij PowNed aan het verkeerde adres. Die heeft al omroepen genoeg aan zijn voeten liggen. Maar ook valse profeten als Al Gore kunnen op onze warme belangstelling rekenen.

6. PowNed denkt niet in hokjes.

Koning, Rechter, Marokkaan, iedereen is gelijk als ze voor onze camera staan. We gaan op

onderzoek uit zonder ontzag voor titels of vooroordelen. Zonder angst voor klappen of rechtszaken. Met open vizier. We kletsen dus niet over mensen, maar gaan zelf met ze praten. Heel ontwapenend.

7. PowNed sloopt het Old Boys and Girls Network.

PowNed gaat voor frisse gezichten. Weg met die kleffe Hilversumse telefoonklapper. Types als Paul Rosenmöller, Freek de Jonge, Dolf Jansen en Ali B komen er bij ons niet in.

8. PowNed houdt van sport.

Maar niet perse van de favoriete sporten van Mart Smeets. Dus na het schaatsen komt bij ons geen schaatsen en daarna schaatsen. We gaan ook op zoek naar Nederlandse sportsterren die Hilversum steevast links laat liggen. Met PowNed krijgen door Hilversum geboycotte wereldtoppers als Remy Bonjasky eindelijk een podium.

9. PowNed is van jou.

Als je lid wordt van PowNed mag je niet alleen een beetje meekletsen voor de vorm. Onze leden zijn onze scherpe ogen, gespitste oren en onze grote mond. Je telt mee. Je doet mee en je beslist mee. PowNed leden zitten in ons bestuur. Daar waar je bij de andere omroepen slechts voor spek en bonen meetelt.

10. PowNed gaat zelf programma’s maken.

Programma’s die kijkers willen zien, niet wat de programmamakers zelf leuk vinden. Wij gaan nieuwe programma’s op je loslaten, die we ook zelf gaan produceren. Dus sorry John, wij doen het straks in eigen beheer. Is veel leuker. Veel goedkoper ook. De nadruk zal liggen op nieuws, opinie en satire, zonder dat bekende opgeheven Hilversumse vingertje.

11. PowNed is bijna gratis.

5 Euro en 72 cent. Voor de prijs van twee bier (twee bier en een bessen voor wie buiten de Randstad woont) kun jij geschiedenis schrijven. Ga naar www.powned.tv en zorg er eigenhandig voor dat Hilversum nooit meer wordt zoals het was. Gratis tip. Een lidmaatschap op PowNed is het ideale verjaarscadeau voor al je vrienden en familie! Pak het mooi in, pakken wij straks in Hilversum uit.

12. PowNed niet goed? Geld terug met winst!

Tot 1 april hebben we de tijd om 50.000 leden te werven. Twee weken na oprichting zitten we al bijna op de helft. Lukt het ons echter niet om de resterende leden te halen, dan krijg jij je geld terug. Plus een kwartje rente! Omgerekend is dat een rendement van 18 procent op jaarbasis. Een prima investering dus.

Doe mee! Ga naar www.powned.tv en word lid!

7 Kopregel

8 Pay-off

Als ik maar een half uur had voor een advertentietekst, zou ik 29 minuten besteden aan de kopregel en 1 minuut aan de bodycopy.

Het haakje waaraan maar één merk zijn jas kan ophangen.

Reclamewerking 61

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Handboek voor het opzetten van een ontwerppraktijk Dit is alweer de vijfde geactualiseerde editie van deze startersgids voor ontwerpers. Dit handboek geeft antwoord op de meest gestelde vragen over het starten en runnen van een ontwerpbureau.

Op heldere wijze gaan de auteurs in op alle zakelijke, financiële en juridische zaken die voor een zelfstandig ontwerper van belang zijn. Hierbij putten zij uit hun jarenlange ervaring als adviseur bij de Beroepsorganisatie Nederlandse Ontwerpers BNO. Ook bevat het boek een aantal zeer handige bijlagen, waaronder voorbeelden van offerte/opdrachtbevestigingen, een ondernemersplan en arbeidsovereenkomsten.

Een boek dat zijn nut ruimschoots heeft bewezen voor studenten die zich willen voorbereiden op de beroepspraktijk, ontwerpers die een eigen bureau willen starten of hun bedrijfsvoering willen professionaliseren.

Auteurs: Kitty de Jong e.a. | Design: The Stone Twins | Nederlands | 152 pagina’s | Softcover | 23,8 x 17 cm | € 29,90 | ISBN: 978 90 6369 193 6 | Publicatiedatum: juli 2010

Related titles by BIS Publishers: • Marketing en acquisitie voor ontwerpers

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Meest gebruikte naslagwerk voor ontwerpers die voor zichzelf beginnen Geactualiseerde vijfde editie Met handige voorbeeldcontracten en formulieren die direct toepasbaar zijn

Handboek voor het leven als grafisch ontwerper Grafisch ontwerpers hebben vaak geen idee hoe ze fris van de opleiding de eerste stappen moeten zetten naar een bevredigende loopbaan in het ontwerpvak. Dit boek is precies de gids die ze nodig hebben om ze te helpen tot hun recht te komen als ontwerper van betekenisvol werk en niet alleen ingehuurd te worden voor geestdodende klusjes.

De auteurs richten zich op jonge ontwerpers die hun talent tot ontwikkeling willen brengen en een eigen route willen kiezen. Het staat vol met adviezen zonder ingewikkeld doenerij over hoe je voor jezelf begint en de leuke projecten die je graag wil doen kan realiseren.

Ook krijg je de tips hoe je je loopbaan als grafisch ontwerper de goede kant opstuurt en suggesties – die ze je niet op de academie vertellen – voor het runnen van een succesvol designbureau.

Dit is de vertaalde zeer uitgebreide en geactualiseerde editie van How to be a graphic designer without losing your soul. Deze titel is een internationaal succes en wordt voorgeschreven op tal van designopleidingen in de wereld.

Met in deze editie nieuwe hoofdstukken over trends in grafisch ontwerpen en een hoofdstuk over niet-designvaardigheden die ontwerpers wel goed kunnen gebruiken zoals tijd management, research, strategie, presentatie- en schrijfvaardigheden.

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Inclusief interviews met ontwerpers die succesvol voor zichzelf zijn begonnen Internationaal meest gebruikte handboek voor ontwerpers nu vertaald in het Nederlands Geheel herziene en uitgebreide editie

Auteur: Adrian Shaughnessy | Design: Bibliothèque | Nederlands | 176 pagina’s | Softcover + flappen | 23 x 19 cm | € 29,90 | ISBN: 978 90 6369 252 0 | Publicatie-datum: voorjaar 2011

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De vorm van tekst Iedereen is een typograaf. Dat moet de conclusie wel zijn als je ziet hoe vaak mensen vandaag de dag beslissingen nemen over letterkeuze en layout als ze communiceren via de computer.

Toch weten maar weinig computergebruikers hoe letterfonts precies werken en waaraan een effectieve layout moet voldoen om ook de lezer daadwerkelijk te bereiken.

De vorm van tekst behandelt op praktische wijze typografie in al zijn breedte.

Het is in eerste instantie bedoeld voor design studenten en beginnende ontwerpers, maar richt zich ook op mensen die zich met de inhoud van teksten bezig houden, zoals redacteuren, schrijvers en journalisten.

Aan de hand van vele voorbeelden van beroemde ontwerpers uit de hele wereld, laat het boek zien hoe en op welke manier typografie werkt in een groot aantal verschillende toepassingen.

De vorm van tekst start bij het kijken naar grafisch werk, in druk, op het scherm of in de openbare ruimte.

Vervolgens analyseert de auteur de bouwstenen van het werk, zoals de typografie, beeld, ornament, layout en kleur.

Naast veel hedendaags werk, gebruikt de auteur ook prachtige historische voorbeelden van typografische vormgeving. Achterin het boek is een chronologisch overzicht van typografie en druktechnieken opgenomen.

Auteur en design: Jan Middendorp | Nederlands | 160 pagina’s | 26 x 21 cm | Softcover | € 19,90 | ISBN: 978 90 6369 133 2 | Publicatiedatum: oktober 2010

Maps and labyrinths Makers van tekens en artefacten hebben altijd de neiging gehad de proporties en eigenschappen van hun ontwerpen te baseren op vormen in de natuur of de (van de natuur afgeleide) geometrie. De vormgeving van boeken is daarop geen uitzondering. De traditie van de symmetrische ordening van elementen bijvoorbeeld, die we ook op veel andere terreinen terugvinden, heeft te maken met hoe we zelf in elkaar zitten: de mens is, net als veel andere dieren, min of meer symmetrisch.

Ook voor de onderlinge verhoudingen tussen de elementen op een pagina zijn manieren uitgevonden om aan de willekeur te

lettering strategies

ontsnappen. Er zijn allerlei geraffineerde en veelal ‘geheime’ formules bedacht voor het vaststellen van de juiste proporties van de bladspiegel. Sommige daarvan zijn gerelateerd aan de Gulden Snede, ofwel Divina Proportione (goddelijke verhouding); wat dat is weet iedereen die The Da Vinci Code.Tegenwoordig worden er juist vrij veel vierkante boeken gemaakt, meestal tussen de 20 en 21 cm hoog en breed, en dat heeft te maken met de bestaande standaardformaten voor papier: je krijgt veel boek voor je geld. Bij vierkante formaten heeft het weinig zin om de zetspiegel te gaan op zijn intuïtie en zijn oog.

The Portuguese designer Antonio wat dat is weet iedereen die The Da Vinci Code heeft gelezen of gezien. Andere zijn gebaseerd op meer rationele proporties, zoals 2:3 en 1:√3; vaak hebben tekstblok en p2:3 en vaak hebben tekstblok en pagina dezelfde verhoudingen.

The Arabic Koufi script is a simplified version of calligraphic Arabic, and one of its more fancy varieties is a strictly geometric heeft gelezen of gezien.

Andere zijn gebaseerd op meer rationele proporties, zoals 2:3 dat is weet iedereen die The Da Vinci Code heeft gelk hebben tekstblok en p2:3 en vaak hebben tekstblok en pagina dezelfde verhoudingen. Rud deliquam, velis am doloreet auguer il iure volenibh ero conulla feugiametum quismolum vel delis nullandreet, quam, cortisl in et velis nulput at wisl.

René Knip of the Nethelands used this idea for a labyrinthic designer Antonio wat dat is weet iedereen die The Da Vinci Code heeft gelezen of gezien. Andere zijn gebaseerd op meer rationele pro­ porties, zoals 2:3 en 1:√3; vaak hebben tekstblok en p2:3 en vaak hebben tekstblok en pagina dezelfde verhoudingen.

Jan Middendorp is publicist op het gebied van typografie en consultant van bekende letteruitgevers als FontShop en MyFonts. Hij is zelf grafisch ontwerper en docent typografie.

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Eindelijk weer een goed basisboek over typografie in het Nederlands Geschreven door typografiekenner Jan Middendorp Toepasbaar in onderwijs en voor iedereen die te maken heeft met de vormgeving van teksten

Universele ontwerpprincipes

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Of het een marketingcampagne, een museumtentoonstelling, een videospel of een complex besturingssysteem betreft, steeds is het ontwerp ervan de culminatie van concepten en praktijken uit allerlei disciplines. Omdat niemand expert op elk gebied kan zijn, hebben ontwerpers altijd in verschillende bronnen en naslagwerken moeten zoeken naar de benodigde vakkennis en informatie. Totdat dit boek verscheen.

Universele ontwerpprincipes is het eerste interdisciplinaire naslagwerk voor ontwerpers. In dit rijk geïllustreerde en overzichtelijk geordende boek worden de vormgevingsconcepten helder beschreven en voorzien van geïllustreerde voorbeelden uit de praktijk.

Van de ‘80/20 regel’ tot ‘chunking’, van de ‘Babyface-factor’ tot ‘Ockhams scheermes’ van de ‘taille-heupverhouding’ tot ‘cognitieve dissonantie’: je komt alles te weten over 100 veel voorkomende ontwerpprincipes.

Dit baanbrekende naslagwerk is het standaardwerk voor ontwerpers, technici, architecten en studenten die hun expertise op het gebied van vormgeving willen verbreden en verbeteren.

Deze editie is herzien en aangevuld met 25 extra ontwerpprincipes.

Page 128

Mapping Een relatie tussen bedieningspanelen en hun bewegingen of effecten. Een goede mapping tussen bedieningspanelen en hun effecten leidt tot een groter gebruiksgemak.1 Draai aan een wiel, zet een schakelaar om of druk op een knop en u verwacht dat dit een gevolg heeft. Als dit gevolg overeenkomt met de verwachting, wordt de mapping beschouwd als goed of natuurlijk. Als het gevolg niet overeenkomt met de verwachting, wordt de mapping als gebrekkig beschouwd. Een voorbeeld: de elektrische raambediening in een auto kan zo worden geplaatst dat het omhoog doen van de schakelaar overeenkomt met het omhoog gaan van het raam en het omlaag doen van de schakelaar met het laten zakken van het raam. De relatie tussen de bediening en het omhoog en omlaag gaan van het raam ligt voor de hand.

Vergelijk dit met een plaatsing van de bedieningsschakelaar op een armleuning, zodat de bedieningsbeweging voor- en achterwaarts is. De relatie tussen de bediening en het omhoog en omlaag gaan van het raam is niet langer duidelijk. Komt het naar voren duwen van de schakelaar overeen met het omhoog of omlaag gaan van het raam?2 Goede mapping is primair een functie van vergelijkbaarheid van layout, gedrag of betekenis. Als de layout van een kookplaat overeenkomt met de layout van de branders, is sprake van een vergelijkbare layout. Draait u het stuur naar links en auto gaat naar links, dan is dit vergelijkbaar gedrag. Als een alarmknop rood is uitgevoerd, is er sprake van vergelijkbare betekenis (de meeste mensen associëren rood met stoppen). In elk geval zorgt vergelijkbaarheid dat de relatie tussen bediening en gevolg voorspelbaar is en daardoor voor bedieningsgemak.3 Plaats een bedieningsfunctie zo dat plaats en gedrag overeenstemmen met de layout en het gedrag van het apparaat. Eenvoudige relaties tussen bediening en effect werken het best. Vermijd zo mogelijk het gebruik van een enkele bedieningsmogelijkheid voor verscheidene functies. Het is moeilijk om een goede mapping voor een dergelijke relatie te bereiken. In gevallen waarin dit niet mogelijk is, gebruikt u visueel te onderscheiden standen (met verschillende kleuren) om de actieve functies aan te duiden. Wees voorzichtig als u vertrouwt op conventies over de betekenis van bedieningsknoppen, want verschillende bevolkingsgroepen interpreteren de afspraken verschillend (in Engeland gaat het licht uit als u de schakelaar omhoog doet en omgekeerd).

1

Ook bekend als bedienings-display-relatie en compatibiliteit van stimulus en respons.

2

Het oorspronkelijk werk over mapping is: The Design of Everyday Things door Donald Norman, Doubleday, 1990.

3

Voor een bespreking van deze onderwerpen zie: Spatial Schemas and Abstract Thought door Merideth Gattis (red.), MIT Press, 2001.

Leun achteruit, u gaat naar achteren

De relatie tussen knoppen en branders op een kookplaat is onduidelijk als de knoppen horizontaal en met gelijke tussenruimten zijn aangebracht (gebrekkige mapping). De relatie wordt duidelijker als de bedieningsknoppen met de branders gegroepeerd zijn, zij het dat de horizontale plaatsing verwarring blijft geven: welke knop hoort bij welke brander (gebrekkige, maar verbeterde mapping). Als de layout van de bedieningsknoppen overeenkomt met de layout van de branders, is de relatie knop-brander duidelijk (goede mapping).

Leun voorwaarts, u gaat naar voren

De relatie tussen de bedieningsknoppen van het raam en het omhoog en omlaag gaan van het raam is duidelijk als die in de deur zijn bevestigd (goede mapping), maar vaag als deze zijn bevestigd op de armsteun (gebrekkige mapping).

Zie ook: Affordance, Interferentie-effect, Nabijheid en Zichtbaarheid.

De Segway Human Transporter maakt een uitstekend gebruik van mapping. Leun naar voren en u gaat naar voren, leun naar achteren en u gaat naar achteren.

128

Universele ontwerpprincipes

Mapping

129

Auteurs: William Lidwell, Kritina Holden & Jill Butler | Nederlands | 272 pagina’s | Flexicover | 25,5 x 21,5 cm | € 39,00 | ISBN: 978 90 6369 229 2 | Reeds verschenen

• Nieuwe editie met 25 extra ontwerpprincipes • Het eerste complete naslagwerk voor ontwerpers in alle disciplines • Combineert de beschrijving van ontwerpprincipes met geïllustreerde praktijkvoorbeelden

51

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Previously Announced

Never Use Pop Up Windows And 50 other Ridiculous Web Rules This is the fourth part in the Ridiculous Design Rules series by Anneloes van Gaalen. The first publication in the series, Never Use White Type on a Black Background, was reprinted only four months after it was released and now enjoys its second reprint. Part two Never Leave the House Naked (on rules in fashion) has also been reprinted already.

This new part is about ridiculous rules in the use of the Web. It is not only about Web design, but also about rules that apply to communicating through the Internet. Think of the do’s and don’ts and etiquette in the use of e-mail and the idea of publishing everything you do or think on social sites, such as Hyves, Facebook and YouTube.

In these pleasing and insightful books, it is not about laying down the law.

For each of the 51 rules covered, Van Gaalen refers to quotes by famous designers who think there is something to the rule or who have made a personal variation of it.

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 217 9 | Publication date: June 2010

Related titles by BIS Publishers: • Never Use White Type on a Black Background • Never Leave the House Naked • The Medium is the Message

Never Use More Than Two Different Typefaces And 50 other Ridiculous Typography Rules This is the fifth book in the Ridiculous Design Rules series by Anneloes van Gaalen.

This new publication is about ridiculous – or not? – rules in typography, a joy for graphic designers and everyone who has anything to do with designing texts. Like no other, this is a world that is held together by rules, which designers, of course, often take great delight in breaking.

In this series, ‘ridiculous’ is a relative term, because what is nonsense for one can be an important guideline for another. In these pleasing and educational books, it is not about laying down the law. For each of the 51 rules covered in each book, Van Gaalen refers to quotes by famous fellow designers, who either think there is something to the rule or have made a personal variation of it. Whether you agree with them or not, the Ridiculous Design books sharpen your own thoughts about the rules and the assumed truths of design, advertising, fashion, photography and the Internet.

Each rule is convincingly illustrated, with the illustrations either confirming or disproving the rule in question.

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 216 2 | Publication date: September 2010

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EVERYONEis a dEsiGNER

cial Media, elf in the ever wth of design rs born after erent view , visions and ighties. The nt temporary able area.

Previously Announced

esign

ssay:

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EVERYONE

Everyone is a Designer Manifest for the Design Economy

iN thE aGE

In 2001 BIS published the first Everyone is a Designer, Manifest for the Design Economy and reprinted it several times. This little bestseller of the beginning of this millennium has been out of print for several years. The editors Mieke Gerritzen en Geert Lovink now revisit the subject based on the assumption that since 2001 the proposal of the democratization of the design world has become reality in 2010.

This completely new version of the book will look at the position of design itself in the ever expanding areas it finds itself in. The growth of design schools seems unstoppable. The designers born after 1980 have a total different view on visual culture, on esthetical products, visions and history than the people born before the eighties. The (communication) esthetics are in constant temporary state, design became a dynamic and unstable area.

All these developments poses new questions on the status of the designer and its trade. With visual contributions, quotes and short essays from dozens of international designers, thinkers, critics and strategists this new booklet present a new Manifest for the design economy of 2010 and beyond.

is a dEsiGNER



of

sOcial media  

bis •

•

•

Revisits the subject of democratization of design 10 years after the publication of Everyone is a Designer in 2001 Completely new content and design and in a larger format With contributions from leading thinkers and designers from around the world

Editors: Mieke Gerritzen and Geert Lovink | Design: Mieke Gerritzen | English | 144 pages | Paperback | 19 x 13 cm | € 15 | ISBN 978 90 6369 227 8 | Publication date: June 2010

55

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Previously Announced

Creative Characters

Creative Characters was edited by Jan Middendorp, whose Dutch Type (2004) is among the most acclaimed typography books of the present decade.

He is a frequent contributor to Eye Magazine and its blog.

His other books include Made with FontFont (2006, with Erik Spiekermann) and A Line of Type (2006).

•

•

•

In-depth interviews with the most influential type designers and young guns Published in collaboration with MyFonts, the world’s largest web shop for digital fonts With many illustrations of the use of the fonts, inspirations and sources

Creative Characters is a collection of in-depth interviews with the most influential type designers in the business as well as up-and-coming young guns about the motives and methods behind the typefaces. The list of designers include Jim Parkinson, Underware, David Berlow, Alejandro Paul, Veronika Burian, Rian Hughes, Cristian Schwartz and many more. The interviews have been published before in the monthly newsletter sent out to 450.000 subscribers

by MyFonts.com, the world’s largest web shop for digital fonts based in the USA. The book adds great value to the interviews by its gift value and the extra illustrations of type samples and showings of graphic designs, sketches and sources.

As a bonus for those who are fascinated by how typefaces are made, the book includes a concise beginner’s guide to type design by world-renowned specialist (and MyFonts collaborator) Adam Twardoch.

Author: Jan Middendorp | Design: Nick Sherman | English | 192 pages | Flexicover | 28 x 21,5 cm | € 24 | ISBN 978 90 6369 224 7 | Publication date: September 2010

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Previously Announced

Shaping Text

Besides being a typographic writer and consultant for leading companies such as FontShop and MyFonts, Jan Middendorp has worked as a graphic designer and teacher; Shaping Text reflects this broad experience with typographic form and content.

• •

•

A primer for typography Packed with tips and insights on how to work with type Useful for education and everyone who works with text and layout and wants to know more about how effective design works within a given context

Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today’s computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone’s experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication.

Shaping Text takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context.

Shaping Text starts by looking at graphic products – in print, on the screen and in the environment – and examines the constituting elements, including type, image, ornament, layout, and colour.

Historical examples are used as references for most genres of text-shaping; a chronological overview of type design and printing techniques forms a lengthy appendix rather than the core of the book.

Author and design: Jan Middendorp | English | 160 pages | 26 x 21 cm | Flexicover | € 19,90 | ISBN 978 90 6369 223 0 | Publication date: October 2010

Spinal trap

points of focus

In book design, the spine is often an afterthought. En artefacten hebben altijd de neiging gehad de proporties en eigenschappen van hun ontwerpen te baseren op vormen in de natuur of de (van de natuur afgeleide) geometrie. De vormgeving van boeken is daarop geen uitzondering. De traditie van de symmetrische ordening van elementen bijvoorbeeld, die we ook op veel andere terreinen terugvinden, heeft te maken met hoe we zelf in elkaar zitten: de mens is, net als veel andere dieren, min of meer symmetrisch.

Ook voor de onderlinge verhoudingen tussen

de elementen op een pagina zijn manieren uitgevonden om de willekeur te ontsnappen.

Er zijn allerlei geraffineerde en veelal ‘geheime’ formules bedacht voor het vaststellen van de juiste proporties van de bladspiegel. Sommige daarvan zijn gerelateerd aan de Gulden Snede, ofwel Divina Proportione (goddelijke verhouding); wat dat is weet iedereen die The Da Vinci Code.Tegenwoordig worden er juist vrij veel vierkante boeken gemaakt, meestal tussen de 20 en 21 cm hoog en breed.

Some spines go te right way, others go the wrong way.. What is right ad wrong depends on where you’ve grown up. heeft gelezen of gezien. Andere zijn gebaseerd op meer rationele pro­ porties, zoals. ené Knip of the Nethelands used this idea for a labyrinthic designer Antonio wat dat is weet iedereen die heeft gelk hebben tekstblok en p2:3 en vaak hebben tekstblok en paginheeft gelezen of gezien. Andere zijn gebaseerd op meer rationele propoAmet, consed te dio elesseniat vero et alit in ullutat, conulla ndreet ulla ad ero odit num enibh essequis ad dipis exer sequamet la aut nim do od tincidunt eugait alit dunt in vulla conullan eugiam verostrud moloboreet nim ilit nim et acipis nosto dunt la aut erat utat. Dui bla faci enis nostrud duis adiat, consectet, velenim euis ad tet, quisisis nostin hent.

This is a caption for book one.

Design: This Person, 2005 Another caption, with more info Design: That Person, 1998 This is a book by myself Design: Huug Schipper, 2002 A Spanish book with a nice spine Design: Some Spaniard, 2008 This is the most recent book Design: Mark Thomson, 2009

spain, latin america

czechia

russia

France, wallonia

Great Britain

netherlands, Flanders

Greece

italy

The Arabic Koufi script is a simplified version of calligraphic Arabic, and one of its more fancy varieties is a strictly geometric heeft gelezen of gezien.

Andere zijn gebaseerd op meer rationele proporties, zoals 2:3 dat is weet iedereen die The Da Vinci Code heeft gelk hebben tekstblok en p2:3 en vaak hebben tekstblok en paginA.

united states

Germany

And this is the oldest one of the lot Thonik, 1996

J a p a n

ThDom Yuangerht oboreet nim ilit nim et acipis nosto dunt la aut erat utat. Dui bla faci enis nostrud duis adiat, conse ctet, velenim euis ad tet, quisisis nostin Nachilfebedurfnis hent. ummodoluptat utat eu feugait augiamet, suscil ullum dipsum dipismodiam velis do doloree tumsandiat, con venis alisim ilis adiat endit utat. Issim dipsumsan ut nullute eratuero con eu feuisis augiam

Axis

Maps and labyrinths Makers van tekens en artefacten hebben altijd de neiging gehad de proporties en eigenschappen van hun ontwerpen te baseren op vormen in de natuur of de (van de natuur afgeleide) geometrie. De vormgeving van boeken is daarop geen uitzondering. De traditie van de symmetrische ordening van elementen bijvoorbeeld, die we ook op veel andere terreinen terugvinden, heeft te maken met hoe we zelf in elkaar zitten: de mens is, net als veel andere dieren, min of meer symmetrisch.

Ook voor de onderlinge verhoudingen tussen de elementen op een pagina zijn manieren uitgevonden om aan de willekeur te

lettering strategies

ontsnappen. Er zijn allerlei geraffineerde en veelal ‘geheime’ formules bedacht voor het vaststellen van de juiste proporties van de bladspiegel. Sommige daarvan zijn gerelateerd aan de Gulden Snede, ofwel Divina Proportione (goddelijke verhouding); wat dat is weet iedereen die The Da Vinci Code.Tegenwoordig worden er juist vrij veel vierkante boeken gemaakt, meestal tussen de 20 en 21 cm hoog en breed, en dat heeft te maken met de bestaande standaardformaten voor papier: je krijgt veel boek voor je geld. Bij vierkante formaten heeft het weinig zin om de zetspiegel te gaan op zijn intuïtie en zijn oog.

The Portuguese designer Antonio wat dat is weet iedereen die The Da Vinci Code heeft gelezen of gezien. Andere zijn gebaseerd op meer rationele proporties, zoals 2:3 en 1:√3; vaak hebben tekstblok en p2:3 en vaak hebben tekstblok en pagina dezelfde verhoudingen.

The Arabic Koufi script is a simplified version of calligraphic Arabic, and one of its more fancy varieties is a strictly geometric heeft gelezen of gezien.

Andere zijn gebaseerd op meer rationele proporties, zoals 2:3 dat is weet iedereen die The Da Vinci Code heeft gelk hebben tekstblok en p2:3 en vaak hebben tekstblok en pagina dezelfde verhoudingen. Rud deliquam, velis am doloreet auguer il iure volenibh ero conulla feugiametum quismolum vel delis nullandreet, quam, cortisl in et velis nulput at wisl.

René Knip of the Nethelands used this idea for a labyrinthic designer Antonio wat dat is weet iedereen die The Da Vinci Code heeft gelezen of gezien. Andere zijn gebaseerd op meer rationele pro­ porties, zoals 2:3 en 1:√3; vaak hebben tekstblok en p2:3 en vaak hebben tekstblok en pagina dezelfde verhoudingen.

59

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Previously Announced

Designing Diagrams Making Information accessible through Design

Jan Gauguin is an experienced practicing designer and has since the late 1980s been investigating digital means of visual communication. He has taught communication subjects at Kingston University (Surrey, England), Oslo School of Architecture and Design and The National College of Arts & Crafts (Oslo, Norway).

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•

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Comprehensive primer on how to design effective diagrams With an inspirational gallery of examples of diagrams from around the world Very useful for education and for information designers when help or inspiration is needed

Designing Diagrams is a guide to the world of diagrammatic presentation of facts, figures, thoughts, processes and relations.

The practice of designing effective diagrams in order to present information graphically, is an essential element in a designer’s skills set. Often the one in which most designers struggle to find the most effective solutions. Diagram design is a very under-represented category in the book market, even though many designers are required to create and present diagrams to clients on a regular basis.

The effective design of a diagram is an art form in itself in that the creator must decipher complex information and put it into an easy-to-understand format that is accessible and visually pleasing to the end user. It takes an understand-ing of the practice to create effective diagrams, and this book presents the information and inspiration that will allow designers to put the art into practice. This book will serve as a visual resource and course manual for designers, students and professionals, but the book should also prove useful to statisticians, economists and teachers.

Author and design: Jan Gauguin | English | 192 pages | 25 x 25 cm | Hardcover | € 39 | ISBN 978 90 6369 228 5 | Publication date: September 2010

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Previously Announced

Vision in Product Design Handbook for Innovators

Peter Lloyd is head of the Department of Design and Innovation at the Open University in the UK. Matthijs van Dijk is CEO of KVD design consultancy and Professor of Applied Design at TU Delft. Paul Hekkert is Professor of Form Theory at the faculty of Industrial Design Engineering at TU Delft University in Holland.

•

•

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A new vision and method on product design from the Faculty of Design at the Delft University Integrates a structural approach with personal expression Very useful for both design students and design practitioners

The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, practice and research, have produced the first book about how designers can formulate a vision for new and appropriate products. They call this new approach Vision in Product Design (ViP). It strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.

Besides explaining what ViP is all about, the book offers a rich array of narratives, including conversations, cases, literature and creative materials (both academic and popular) and illustrative models and pictures. Through these different pathways the reader will better understand ViP and will be able to interact with the book, both in practice and in an educational context in more various ways. The book is primarily targeted at stu-dents in design education, both in product design, as in interactive and strategic design. But design practitioners will also find the book a perfect ref-erence manual for structuring design activities, providing concepts for discussion and helping in avoiding design mistakes.

Authors: Paul Hekkert, Peter Lloyd and Matthijs van Dijk | Design: Irma Boom | English | 220 pages | Hardcover | 19 x 15,5 cm | € 45 | ISBN 978 90 6369 205 6 | Publication date: October 2010

63

H

Highlights

Sketching Drawing Techniques for Product Designers “This book houses a great collection of sketching and drawings contributed by industrial design professionals from all over the world.”

- Designsojourn.com

Never Use White Type on a Black Background And 50 other Ridiculous Design Rules “This is a fun book for designers, rule makers and breakers, or anyone with opinions.”

- Art MoCo

35.000 copies sold!

Eat Love Food Concepts by Eating-Designer Marije Vogelzang Winner Gourmand Cook Book Award 2010 “By the last pages, your creative and physical appetites are sure to be whetted.”

- Dwell

Folding Architecture Spatial, structural and organizational diagrams

Never Leave the House Naked And 50 other Ridiculous Fashion Rules “The book is neatly designed.

Small format, great graphics and plenty of illustrations commissioned to talented young graphic designers.”

- We Make Money Not Art

65

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Special Offers

Advertising is dead, long live advertising Twenty years ago, an advertiser could reach 80% of the American population with only three ads on TV. Today 150 are needed. The advertising industry is experiencing difficult times. This is the first book in which they are applied in an integrated approach to communication, allowing Tom Himpe to explain and illustrate the four motives for capturing the consumer’s attention and the eight techniques to deploy these motives.

Author: Tom Himpe | Dutch | 224 pages | Hardcover with dust jacket | 28,5 x 24,5 cm | € 45 | ISBN 978 90 6369 153 0 | Rights: the Netherlands and Belgium only Now € 29

European Business Design 01 Top creative solutions for today’s business challenges EBD is the reference work for internationally focused clients who are searching for original and effective design-related solutions for today’s business challenges. It contains over forty business cases organised around ten business challenges, providing an instant impression of the design solutions that some of the major European design agencies have come up with in meeting real-life business challenges.

Design: Maslow | English | 216 pages | Hardcover | 30 x 25 cm | € 45 | ISBN 978 90 6369 172 1 Now € 29

Eden { In the past decennia design work by Eden { (formerly BRS Premsela Vonk) has made an image-defining contribution to the visual layout of the Netherlands. This book’s publication marks the 49th anniversary of one of Holland’s most prominent design bureaus. The book offers a fourpart insight into the history, thinking and practice of this bureau and also highlights much of their recent work.

Authors: Edo van Dijk, Annemarie Piersma a.o. | Design: Eden { | English | 260 pages | Hardcover | 29 x 23,5 cm | € 45 | English edition ISBN 978 90 6369 096 0 | Dutch edition ISBN 978 90 6369 120 2 Now € 15

Design enzo Columns Dutch Design very often has a high opinion of itself. Rubbish, says Joost Overbeek. Joost is Dutch and a designer, so he should know. This book is an anthology of Joost’s written and visual columns previously published in Vormberichten, Credits, Webber, Revu, Intermediair, as a Boomerang postcard or recited at the Blaffend Hert and O.P.A. in Arnhem. At last a book about design that makes you laugh out loud, whether you agree with Joost or not.

Author and design: Joost Overbeek | Dutch | 160 pages | Flexi cover | 17 x 12 cm | € 15 | ISBN 978 90 6369 201 8 Now € 9,90

Inleiding Fotografie

Inleiding Interieur Ontwerp

This book provides an inspirational education in photography for art, design and photography students as well as young and new photographers. An accessible, original guide, it explores the subjects and themes that have always obsessed photographers and explains technique in a clear and simple way. Embracing the whole spectrum of photography from traditional to digital, it introduces the work of the masters of the art as well as showing fresh, dynamic images created by young photographers from all over the world.

Inleiding Interieur Ontwerp describes the qualities you must possess to become a successful interior designer, investigates different career possibilities and sketches a characteristic picture of the contemporary professional field. With ample examples from daily practice: customer briefing, preliminary sketches, presenting your proposal to the client, choosing materials and products, together with the planning and completion of an interior design project. Translated from English and adapted to the Dutch market.

Author: John Ingledew | Dutch | 256 pages | Paperback | 25,5 x 21,5 cm | € 35 | ISBN 978 90 6369 140 0

Author: Jenny Gibbs | Dutch | 192 pages | Paperback | 25,5 x 21,5 cm | € 29,90 | ISBN 978 90 6369 108 0 Now € 19

Now € 19

My Dutch Design 2008 2009 This 10th anniversary edition of Dutch Design is designed by Holland’s most famous designer - Dick Bruna - together with one of Holland’s hottest and most award-winning design agencies nowadays - De Designpolitie (the design police!).

The book contains a superb cross-section of the current state of design in the Netherlands, in all its diversity and covering all disciplines from graphics and product design to interactive media.

Complete set, 2 volumes | Design: Dick Bruna and De Designpolitie | English/Dutch/German | 856 pages | Over 3.500 illustrations | Hardcover | 32 x 25,5 cm | € 95 | ISBN 978 90 6369 180 6 Now € 55

The Daily Gorilla Graphic Comments on the World News Besides being a purely visual overview of the best Gorilla columns this book also organizes the columns under themes with news references, thus setting the stunning visual language of Gorilla in context. Gorilla has been awarded various prestigious prizes, including the European Design Awards Jury Prize, the Dutch Design Award and the Red Dot Award.

Design: De Designpolitie, Lesley Moore and Herman van Bostelen | English | 176 pages | Hardcover | 21 x 16 cm | € 24 | ISBN 978 90 6369 191 2 Now € 15

Pacifist Punks

Portfolio Class With Clare :-)

This is the follow-up title to Purists are Boring, showcasing more design projects by Dutch graphic design hot shop Studio Kluif. Pacifist Punks is in design and format the perfect fit with Purist are Boring and of course packed with great projects. This book again shows that Kluif goes straight to the core. They don’t like showboating and pretentiousness is their favourite target. Their style is called direct, playful and simple, with a sense of humour and relativity.

Kluif is all about colours and they show their true ones every day.

This book shows those embarking on a career in creative advertising how best to put together an effective, professional portfolio. Clare McNally is an acclaimed teacher in advertising (Miami Ad School) and has worked in top agencies and won numerous international advertising awards. She shows how to make great work and present it well. The book reminds students that even though they’re called junior and are in awe of the advertising superstars, these greats a) were once them and b) need them to reinvent their agencies and make them feel young and inspired again.

Design: Studio Kluif | English | 160 pages | Hardcover in slipcase | 22 x 15,5 cm | € 29,90 | ISBN 978 90 6369 195 0

Author and design: Clare McNally | English | 160 pages | Paperback | 23,8 x 17 cm | € 24 | ISBN 978 90 6369 198 1

Now € 9,90

Now € 15

Understanding Design Revised edition

Vormator The elements of design

What does it mean to be a designer and what does it take to be a good designer? This book stimulates designers to think about what they do, how they do it and why they aim for a certain effect. Understanding Design is a much used book at various academies and universities worldwide. This edition has been expanded (more than 170 essays!), updated with the latest design science (for students and practitioners) and completely revised with a new index and an extended bibliography.

Vormator is the ultimate design challenge that requires each artist to create a one-page visual by using only eight shapes within a set of given rules. The goal of the Vormator project is to show the importance of limitations on creativity.

The result is shown in this book and proves that even with a large number of limitations and a few graphical elements to start with, a huge variation of quality graphics is still possible. The best works published in this book were selected from over five hundred submissions from all over the world.

Author: Kees Dorst | English | 2nd print | 268 pages | Paperback | 21,5 x 14 cm | € 19 | ISBN 978 90 6369 149 3

Design: Wimer Hazenberg and Jan Willem Wennekes | English | 192 pages | Hardcover | 30 x 22 cm | € 32 | ISBN 978 90 6369 197 4

Now € 12

Now € 19

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Backlist

Eat Love Food Concepts by EatingDesigner Marije Vogelzang

Sketching

After her graduation from the Design Academy in Eindhoven in 2000, Marije Vogelzang has been designing eating concepts. Her interest is in the verb ‘to eat’. Not only does she think deeply about what is on the plate (if there is a plate at all), but she also thinks about everything that surrounds the act of eating. The atmosphere, the people involved, the stories behind the ingredients, the taste and texture, sound, smell and colour of food and the way it is prepared and served. This book makes her vision available for the first time.

A book on sketching for product designers has long been desired. The lack of a good manual led the authors of this book, who both teach design drawing techniques, to take the task into their own hands. The result is an incredibly broad and practical survey of sketching techniques for product designers. Every design studio will find this manual an asset, for in spite of the ascendency of the computer, hand-drawn sketches are still a very much-used, personal and powerful way of putting design ideas on paper and communicating them to colleagues, producers and clients.

This book can be regarded as a standard book on design sketching for product design students.

Author: Louise Schouwenberg | Design: Studio Kluif | English | 2nd print | 160 pages | Hardcover | 24 x 18 cm | € 39 | ISBN 978 90 6369 200 1

Authors: Koos Eissen and Roselien Steur | English | 7th print | 256 pages | Hardcover | 27 x 21 cm | € 39 | ISBN 978 90 6369 171 4

Branding a Store How to build successful retail brands in a changing marketplace

Identity 2.0

The single most important leisure activity is shopping. Everyone does it, everywhere and almost everyday. However, for the shopkeeper the retail market will change drastically. Whoever wants to stay ahead of the ruthless competition, will be forced to create a strong brand name. Branding a Store reveals how to make your shop a winner. A survival strategy for shops that explains how you can realise an appealing retail business.

Author: Ko Floor | English | 2nd print | 304 pages | Hardcover | 24 x 16,5 cm | € 49 | ISBN 978 90 6369 122 6

Identity 2.0 is the follow-up to the now sold-out Total Identity. From the concept of identity this new book looks at current and future issues that influence businesses, institutions and serviceoriented organizations. It connects identity as the driving force behind innovation and change processes to social and economic topics – illustrated with case studies and opinions of creative and business companies which have participated in projects with Total Identity or have an interesting view of the topics. The Dutch edition contains a CD with the spoken texts of all the essays.

Author: Hans P Brandt a.o. | Design: Total Identity | 232 pages | Hardcover with dust jacket | 28 x 21,5 cm | € 65 | Dutch edition ISBN 978 90 6369 184 4 | English edition ISBN 978 90 6369 183 7 | German edition ISBN 978 90 6369 203 2

Retail Branding From stopping power to shopping power What is the difference between products and retail, between branding and marketing, between a product brand and a retail brand? How do retail brands originate, how do they work and gain direction? This book, based on 25 years of experience in retail branding and design, explains openly and directly the complex and holistic nature of retail branding.

Author: Michel van Tongeren | Design: Ron van Roon | English | 2nd print | 160 pages | Hardcover | 25 x 20 cm | € 39 | ISBN 978 90 6369 043 4

Creativity Today Insight, inspiration and practise for enhancement of your creativity and that of your business This is the completely revised and up-to-date English edition of the very successful book Creativiteit Hoe? Zo! The strength of this book is that the described techniques for stimulating your own creativity and that of others can be applied immediately and is based on decades of advisory practice. Buy this book and acquire your own in-house personal trainer - a coach who is inspiring, informative and surprising.

Authors: Igor Byttebier and Ramon Vullings | English | 2nd print | 220 pages | Paperback | 23,8 x 17 cm | € 29,90 | ISBN 978 90 6369 146 2

Portfolio Class With Clare :-) This book shows those embarking on a career in creative advertising how best to put together an effective, professional portfolio. Clare McNally is an acclaimed teacher in advertising (Miami Ad School) and has worked in top agencies and won numerous international advertising awards.

She has written her book in a clear voice, with a personal approach. She shows how to make great work and present it well. The book reminds students that even though they’re called junior and are in awe of the advertising superstars, these greats a) were once them and b) need them to reinvent their agencies and make them feel young and inspired again.

Author and design: Clare McNally | English | 160 pages | Paperback | 23,8 x 17 cm | € 15 | ISBN 978 90 6369 198 1

Never Use White Type on a Black Background And 50 other Ridiculous Design Rules The world of design is inundated with a seemingly endless list of rules. Think of “Less is More”, “Form Follows Function”, “Keep it Simple” and “Dress Your Age”. They’re familiar sayings that some designers consider to be valuable words of wisdom, while others think of them as mere restrictions. Whichever side of the fence you are sitting on in the rules debate, you’re bound to find this book a source of inspiration.

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 3rd print | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 207 0

Understanding Design Revised edition What does it mean to be a designer and what does it take to be a good designer? This book stimulates designers to think about what they do, how they do it and why they aim for a certain effect. Understanding Design is a much used book at various academies and universities worldwide. This edition has been expanded (more than 170 essays!), updated with the latest design science (for students and practitioners) and completely revised with a new index and an extended bibliography.

Author: Kees Dorst | English | 2nd print | 268 pages | Paperback | 21,5 x 14 cm | € 12 | ISBN 978 90 6369 149 3

European Business Design 01 Top creative solutions for today’s business challenges EBD is a new reference work for internationally focused clients who are searching for original and effective design-related solutions for today’s business challenges. It contains over forty business cases organised around ten business challenges, providing an instant impression of the design solutions that some of the major European design agencies have come up with in meeting real-life business challenges. The uniqueness of this book lies in the fact that it really focuses on the client’s perspective and shows case studies of international design projects in a European context.

Design: Maslow | English | 216 pages | Hardcover | 30 x 25 cm | € 29 | ISBN 978 90 6369 172 1

Never Leave the House Naked And 50 other Ridiculous Fashion Rules

The Medium is the Message And 50 other Ridiculous Advertising Rules

The international fashion police is a force to be reckoned with. Armed with an endless list of rules, it dictates all the do’s and don’ts and acts as both judge and jury in dealing with those guilty of committing a crime against fashion. But while some of the rules that are enforced by the fashion-conscious are nothing short of ridiculous, others serve as words of wisdom that can prevent people from committing a fashion faux-pas. This book contains fifty-one of these rules, which can be twisted, broken or ignored altogether.

Every single day we’re bombarded with a regular onslaught of advertising. The paper you read, the magazine you buy, the radio show you listen to: they all feature ads. Not surprising then that advertising has been called the greatest art form of the 20th century, as well as the biggest evil man has ever produced. Whether or not you believe in a thing called ARTvertising or think that advertising is downright diabolical, you’re at least bound to find this list of 51 rules very enjoyable.

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 2nd print | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 214 8

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 215 5 69

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Creativity for All

Next Nature

Good 50 x 70

Who are the new creatives? This booklet contains ideas, tips, visions and critical notes to an economical strategy to boost the economy of the west. All industry is creative; all human activity is subsumed under industrial imperatives. A book by designers, writers, bloggers and generators.

Next Nature is a critical and visual take on man’s continuous efforts to imitate and improve nature itself. A child walking through a pineapple grove, telling her father that it smells like her shampoo.

Greener grass, you get used to it. A book full of statements, short essays and images from designers and thinkers from around the world, designed by Mieke Gerritzen.

The communications industry spends most of its time promoting beer and trainers rather than issues that really matter. The creators of the Good 50x70 project decided to create a project to reward creativity in social communication and provide charities with a database of posters they could use for free for their campaigns. Good 50x70 collects the best responses to seven briefs from seven charities addressing seven critical global issues. They were selected by an international jury of leading graphic designers from over 3000 submissions from 163 countries.

Compilation: All Media | Design: Mieke Gerritzen | English | 144 pages | Paperback | 15 x 10,5 cm | € 5 | ISBN 978 90 6369 162 2

Compilation: Mieke Gerritzen and Koert van Mensvoort | Design: NL. Design | English | 144 pages | Paperback | 15 x 10,5 cm | € 5 | ISBN 978 90 6369 093 9

Concept: Pasquale Volpe and Tommaso Minnetti | Design: Tommaso Minnetti | English | 288 pages | Flexicover | 24,5 x 17,5 cm | € 19 | ISBN 978 90 6369 218 6

Modern Living The Graphic Universe of Han Hoogerbrugge This book and full-length DVD show the unparalleled and offbeat work of one of the most original and popular artists/animators currently active on the Web and beyond: Han Hoogerbrugge. Topics include his animation and sound design for his groundbreaking flash animation series Hotel, Nails and of course Modern Living/Neurotica.

Hoogerbrugge’s graphic universe comes to life through an abundance of original illustrations, graphic design, comics and essays.

Editor: Han Hoogerbrugge | Design: Simon Davis and Thomas Dahm | English | 200 pages | Paperback with flaps, includes DVD | 28 x 22 cm | € 39 | ISBN 978 90 6369 1875

Purists are boring Studio Kluif After working for several years as designers for Oilily, 1999 saw Paul Roeters and Jeroen Hoedjes set up Studio Kluif in ’s-Hertogenbosch.

The work produced by Studio Kluif is often very graphic, expressive and illustrative; the design styles they have developed over the years are extremely versatile. This special, first published monograph of Studio Kluif includes a wide range of this bureau’s work, including magazines, postcards, children’s cookbooks, displays, clothing prints and packaging.

Introduction: Liam Maher | English | 160 pages | Hardcover, in cassette | 22 x 15,5 cm | € 9,90 | ISBN 978 90 6369 156 1

Pacifist Punks This is the follow-up title to Purists are Boring, showcasing the newest design projects by Dutch graphic design hot shop Studio Kluif. Pacifist Punks is in design and format the perfect fit with Purist are Boring and of course packed with 100% new projects. This book again shows that Kluif goes straight to the core. They don’t like showboating and pretentiousness is their favourite target. Their style is called direct, playful and simple, with a sense of humour and relativity.

The work is created digitally, but they also have scissors, colour pencils and paint within reach at all times. Kluif is all about colours and they show their true ones every day.

Design: Studio Kluif | English | 160 pages | Hardcover in slipcase | 22 x 15,5 cm | € 9,90 | ISBN 978 90 6369 195 0

The Daily Gorilla Graphic Comments on the World News Besides being a purely visual overview of the best Gorilla columns this book also organizes the columns under themes with news references, thus setting the stunning visual language of Gorilla in context. Gorilla has been awarded various prestigious prizes, including the European Design Awards Jury Prize, the Dutch Design Award and the Red Dot Award.

Design: De Designpolitie, Lesley Moore and Herman van Bostelen | English | 176 pages | Hardcover | 21 x 16 cm | € 15 | ISBN 978 90 6369 191 2

Design Factory On the Edge of Europe Design Factory mark 25 years at the forefront of Irish visual communication with a beautifully designed book that is at once a celebration of the company’s achievements and an overview of a quarter of a century of Irish graphic design.

Members of Design Factory have been very much in the forefront of the Irish graphic design profession, serving as members of design organisations, teaching in design programmes and inspiring through their award-winning work. The story of Design Factory provides a microcosm of the evolution of visual communication in Ireland.

Author: MaryAnne Bolger | Design: Design Factory | English | 27,5 x 22,5 cm | 240 pages | Hardcover | € 49 | ISBN 978 90 6369 185 1

Vormator The elements of design Vormator is the ultimate design challenge that requires each artist to create a one-page visual by using only eight shapes within a set of given rules. The goal of the Vormator project is to show the importance of limitations on creativity.

The result is shown in this book and proves that even with a large number of limitations and a few graphical elements to start with, a huge variation of quality graphics is still possible. The best works published in this book were selected from over five hundred submissions from all over the world.

Design: Wimer Hazenberg and Jan Willem Wennekes | English | 192 pages | Hardcover | 30 x 22 cm | € 19 | ISBN 978 90 6369 197 4

One hundred and one things to do A KesselsKramer book Do is the ever-changing label initiated by KesselsKramer over 10 years ago. This book displays thirty projects that have been developed since its founding and also launches another seventy new ideas for products, marketing, design and communication. In a forty page essay the principles of Do are analysed and related to branding strategies of major labels like Virgin, Body Shop and Benneton.

Author: KesselsKramer, essay by Tyler Whisnand | English | 240 pages | Paperback | 30 x 22,5 cm | € 15 | ISBN 978 90 6369 144 8

Studio FM Milano Studio FM Milano was founded by Barbara Forni and Sergio Menichelli in 1996. The company specializes in graphic design, specifically: art direction, corporate identity, book, exhibit/installation design and web design and has received several awards (Print European Design Annual 2001/2005, 20th International Graphic Design Biennial and others). Their work has been published on different occasions in international books and magazines such as Abitare, Brutus Casa, Idea magazine, Novum, TASCHEN Web Design Flash Sites 2006 and TASCHEN Logo Design 2007.

Design: Studio FM Milano | English/Italian | 224 pages | Hardcover | 27 x 20 cm | € 39 | ISBN 978 90 6369 186 8

British Design 2010 British Design 2010 is the fourth edition in this series on British Design. The book is divided into five sections: graphic design and branding, packaging design, new media, interior, retail and event design and product design. The changes in the design industry in the UK over the last two years are of course reflected in this latest edition: a lot of new names now present themselves for the first time, along with many established firms that are included again because they experienced the benefits of getting their work out to the international audience of design buyers who use the book.

Introduction: Ben Terrett | Design: Taxi | English | approx. 248 pages | 600 illus-trations | Hardcover | 30 x 24 cm | € 49 | ISBN: 978 90 6369 202 5 71

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My Dutch Design 2008 2009 This 10th anniversary edition of the reference work for customers in search of a designer for a specific project is designed by Holland’s most famous designer, now in its eighties and a real icon for young Dutch graphic designers - Dick Bruna. Bruna collaborated with one of Holland’s hottest and most award-winning design agencies nowadays - De Designpolitie (the design police!).

The book contains a superb cross-section of the current state of design in the Netherlands, in all its diversity – from functional minimalism to experimental indulgence – and covering all disciplines from graphics and product design to interactive media. A true object of desire and a collector’s item, published in a trilingual English/Dutch/ German edition.

Folding Architecture Spatial, structural and organizational diagrams Folding is a relatively new trend in architecture.

It is very playful way of designing, which offers free rein to spontaneity and surprise during the design process. Folding Architecture gives insight into the possibilities together with results of the research the architectural faculty of the TU in Delft has conducted into this technique since 2001. The technique of folding in contemporary architecture is vividly illustrated with a survey of much-discussed concepts, projects and buildings in which this technique was applied.

Author: Sophia Vyzoviti | Design: Marielle Tolenaar | English | 10th print | 144 pages | 15 x 10,5 cm | Paperback | € 12 | ISBN 978 90 6369 059 5

Complete set | Graphic Design / Illustration / Industrial Design / Environmental Design / Craft Related Design / Packaging Design / Interactive Media Design | ISBN 978 90 6369 180 6 | € 55 Part 1: Graphic Design / Illustration | Hardcover | 32 x 25,5 cm | 576 pages | Over 2.500 illustrations | € 39 | ISBN 978 90 6369 181 3 Part 2: Industrial Design / Craft Related Design / Environmental Design / Packaging Design / Interactive Media Design | Hardcover | 280 pages | Over 1.000 illustrations | € 29 | ISBN 97 890 6369 182 0

My Dutch Design 2008 2009 Limited edition To mark the 10th anniversary edition of the Dutch Design books published in collaboration with the Dutch Design Association BNO, we have produced a special limited edition, which consists of a beautiful durable box in which you’ll find the set of books, a very exclusive Dick Bruna/Dutch Design T-shirt and some gadgets. The box is made of very solid cardboard and can be re-used for storage. The T-shirts are in two versions – blue and orange with different texts – in both men’s and women’s fit and available in various sizes.

The Limited edition with the T-shirt of your choice can only be ordered via www.bispublishers.nl.

Design: Dick Bruna and De Designpolitie | English/Dutch/German | € 75

Supersurfaces Folding as a method of generating forms for architecture, products and fashion Supersurfaces is the sequel to Folding Architecture.

It shows the results of Sophia Vyzoviti’s design method introduced in Folding Architecture - design through folding. The research in this second book goes a step further using more durable materials than paper but with similar qualities. This booklet makes clear how the new technique of folding can be applied not only in architecture, but also to industrial, product or textile manufacture.

Author: Sophia Vyzoviti | English | 5th print | 144 pages | Paperback | 15 x 10,5 cm | € 12 | ISBN 978 90 6369 121 9

Modular Structures In Design and Architecture This book examens morphogenetic processes based on a combination of digital and analogue modelling and manufacturing techniques. The module as a pre-architectural unit is not read as a multiplying identical object, but as a variable set of rules, which due to the emerging CAD/CAM technologies is able to adapt, grow and transform into surfaces and complex geometries. The visual studies shown in this book have been produced in the academic context of the Technische Universitat Darmstad in classes and workshops held by the author.

Author: Asterios Agkathidis | English + German edition | 136 pages | Paperback | 15 x 10,5 cm | € 12 | English edition ISBN 978 90 6369 206 3 | German edition ISBN 978 90 6369 208 7

Bio-structural Analogues In Architecture

Bridging the Dutch landscape Design guide for bridges

This inspirational book seeks to discover the architectural potential of biological structures as can be found in nature, in the world of seashells, corals, plants and animals. The structures that give biological forms strength, movement, firmness and flexibility are studied, illustrated and used as an inspiration for a huge number of design experiments, of which the thinking, working and final prototyping process is shown in this book. Bio-structural Analogues in Architecture will prove to be a useful textbook resource for teaching and research in architecture, providing a theoretical basis of form, space and structure.

The Dutch often live near water. That calls for many bridges. More than 240 bridges in Holland have been designed by ipv Delft, an industrial design bureau that has evolved to become the bridge specialist of The Netherlands. In this design manual for bridges, they share their expertise and present some of the creative solutions they have devised. Some thirty projects are spotlighted with many photos, construction drawings and project descriptions.

Author: Joseph Lim Ee Man | English | 250 pages | Paperback | 15 x 10,5 cm | € 19 | ISBN 978 90 6369 204 9

Chassé Park | Breda | NL Collective urban landscape as a campus This richly illustrated architecture book describes the development of Chassé Park in Breda and the philosophy behind this internationally acclaimed project, that was designed by Rem Koolhaas and worked out by Xaveer de Geyter and West 8. The book zooms in on the different types of residential buildings, the cultural facilities, the eight-hectare municipal park and the unusual, huge underground parking garage designed by OMA. Chassé Park | Breda | NL is an architecture book not to be missed.

Author: Edwin van Onna | Design: Battery Battery | English/Dutch | 176 pages | Hardcover | 25 x 20 cm | € 29,90 | ISBN 978 90 6369 174 5

Authors: Christa van den Berg and Gerhard Nijenhuis | Dutch and English edition | 160 pages | Hardcover | 16,5 x 25 cm | € 29,90 | Dutch edition ISBN 978 90 6369 154 7 | English edition ISBN 978 90 6369 155 4

Sound and Vision The Netherlands Institute for Sound and Vision is the only institution of its kind, combining as it does national television and radio archives with a ‘Media Experience’. The building that houses this dual function is equally unique. Sound and Vision presents all aspects of the building. Various people from architectural firm Neutelings Riedijk and the Netherlands Institute for Sound and Vision make written contributions to the book, while graphic designer Jaap Drupsteen elucidates the work he did on the façade. The photographs of Daria Scagliola are a splendid complement to this multifaceted analysis.

Author: David Keuning | Photography: Daria Scagliola | English/Dutch | 80 pages | Hardcover | 20,5 cm x 23 cm | € 24 | ISBN 978 90 6369 157 8

Dutch Architects 8

Dutch Architects 9

The eight edition of this most comprehensive overview of Dutch architecture today. It comprises the recent projects of about 97 architects, interior architects, urban planners and landscape architects. The book is an excellent way of gaining a first visual impression of the signature style of Dutch architects and what they have to offer, while the website www.architectenkeuze.nl is a handy tool for selecting offices by objective criteria. With an index of addresses of nearly every Dutch architecture office, it is the ultimate guide to the field of spatial design in the Netherlands.

The ninth edition of this most comprehensive overview of Dutch architecture today. It comprises the recent projects of about 97 architects, interior architects, urban planners and landscape architects. The book is an excellent way of gaining a first visual impression of the signature style of Dutch architects and what they have to offer, while the website www.archined.nl is a handy tool for selecting offices by objective criteria.

Dutch Architecture 9 is published in an English/ Dutch and a Chinese-language edition. It is the ultimate guide to the field of spatial design in the Netherlands.

Design: Maslow | English/Dutch | 332 pages | Hardcover | 30 x 25 cm | € 65 | ISBN 978 90 6369 160 8

Design: Lesley Moore | English/Dutch | Approx. 252 pages | Hardcover | 30 x 25 cm | € 65 | ISBN 978 90 6369 196 7 73

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The Eames Lounge Chair The first comprehensive case study of an American design classic from the previous century: the Eames Lounge Chair. To commemorate the 50th anniversary of the legendary armchair and matching footstool, an impressive team of design experts have studied this revolutionary design. The result is a wealth of fantastic visual material and very readable discussions on the cultural, design, historical and social context of The Chair. A marvellous book for industrial designers and all aficionados of timeless design.

Authors: Martin Eidelberg, C. Ford Peatross, Thomas Hine, Pat Kirkham and David Hanks | English | 192 pages | Hardcover with dust jacket | 25 x 25 cm | € 39 | ISBN 978 90 6369 135 6 | Rights: the Netherlands and Belgium only

Past Tense, Future Sense Celebrating the 80th anniversary of design at Philips, Past Tense, Future Sense is a highly visual book presenting an analysis and history of design at Philips. This objective, authoritative and richly-illustrated book gives a fascinating insight into the creation of some of the most iconic products of the past decades. Past Tense, Future Sense is a compelling reflection of the remarkable journey undertaken by design, Philips and society during the most extraordinary period our planet has ever witnessed.

Author: Stefano Marzano | English | 768 pages | Hardcover | 27 x 27 cm | € 59,90 | ISBN 978 90 6369 116 5

Bag and Shoe Design Hester van Eeghen Hester van Eeghen has been designing leather bags, wallets, accessories and shoes for twenty years already. Geometric shapes and prolific colours characterize her works, which often contain a surprise effect or hidden feature. Her designs are for sale in over 150 museum and design shops in the Netherlands, Belgium, USA, UK, Germany, Switzerland and Japan and she has been described as one of the most influential Dutch designers of the twentieth century. This is Van Eehen’s first book featuring a beautifully photographed overview of her work.

Editor: Joan Gannij | Design: Loan Oei | English | 160 pages | Hardcover | 26 x 24 cm | € 39 | ISBN 978 90 6369 199 8

Ulf Moritz This monograph spotlights one of the world’s most famous industrial textile designers. Ulf Moritz graduated in 1960 as textile designer from the Textilingenieurschule in Krefeld, Germany and immediately moved to The Netherlands where for years he worked for De Ploeg weaving mills. Already in 1982 Moritz remarked: “A product must be more than purely a technical solution of a problem. It should offer some kind of experience”. Moritz also repeatedly evoked surprise with his wall coverings and carpets, through the choice of materials and development of new concepts.

Preface: Lidewij Edelkoort | Design: Studio Silvestri | English/German | 160 pages | 27,5 cm x 24,5 cm | Hardcover | € 45 | ISBN 978 90 6369 169 1

BETC Paris Global Advertising Agency

Marshall McLuhan Unbound

BETC was founded 12 years ago as a small creative hot shop and is now France’s largest advertising agency with 400 people on its staff. In the past 12 years it has 10 times been designated the most creative agency in France.

Both The Gunn Report and Shots Magazine recently included BETC among the most creative agencies in the world. A fantastic agency, BETC has French dream clients like Air France, Evian, Peugeot, Louis Vuitton, Canal+, Vichy and others.

This oversized book gives a splendid picture of BETC’s work and comes with a DVD of the agency’s best ads on film.

An essay is for research, a book for clarification. That was media guru Marshall McLuhan’s opinion, something confirmed by this cassette: a curious collection of colourful ‘notebooks’ that place the reader in the role of co-researcher.

This beautifully finished edition brings together twenty essays that give a unique and extraordinary survey of McLuhan’s diverse interests and the uniformity of his thinking.

Author: Remi Babinet | English/French/Japanese | 288 pages | Hardcover with DVD | 30,3 x 30,3 cm | € 65 | ISBN 978 90 6369 178 3

Author: Marshall McLuhan | Design: Die Gestalten Verlag | English | 412 pages | 20 cahiers in cassette | 22,8 x 15,6 cm | € 35 | ISBN 978 90 6369 131 8 | Rights: the Netherlands and Belgium only

Graphic 03 Graphic does Graphic

Graphic 04 Hello World

Graphic 08 Ornate!

In this issue we run an in-depth portrait of swiss creative collective Buro Destruct. With essays from lucienne roberts (Sans + Baum) and Marc A Valli on graphic realism. Also featured: Rem Koolhaas’s talking to Galahad Clarke about United Nude, their new avant-garde shoe design adventure. Mairie Duthie interviews Paul Smith, Diesel, Levis, Bloomberg (among others) about ‘real brands’ What is a real brand? How do you make it real? Also, a look at Patriotism & Flags and their relationship with brands and logos and an interview with Berlin-based fashion designers Bless.

Graphic 04 sets out to explore the idea of the environment. What is around us varies from our eco-system, to a group of friends, the stars (be it in the astronomical, astrological or even in the cinematographic sense), heat waves, floods, disaster movies, loud neighbours or the end of print. In this issue’s essay Michael Evamy looks at the relationship between visual arts and environmental issues. Why aren’t graphic designers and visual artists doing more to help the public understand key environmental issues. What can be done? What should be done?

Graphic 08 goes to war against functionalism.

If ‘ornament is a crime’ as Adolf Loos once declared, then most of those featured in this volume shall plead guilty of attempting to transcend functionality. An animated trip through the contemporary psycho romantic trend towards the highly ornate, the infinitely rich and the compulsively detailed. Ornate! features work from a variety of fields and an international list of contributors.

Editor in Chief: Marc Valli | English | 176 pages | 28 x 22 cm | € 25 | ISBN 978 90 6369 083 0

Editor in Chief: Marc Valli | English | 176 pages | 28 x 22 cm | € 25 | ISBN 978 90 6369 083 0

Editors in Chief: Marc Valli and Richard Brereton | Design: Sebastian Campos, Inca Starzinsky and Samuel Baker | English | 2nd print | 198 pages | Paperback | 28 x 22 cm | € 25 | ISBN 978 90 6369 109 7

Graphic 09 The Story

Graphic 11 Ha Ha

Graphic 12 Do Your Own Damn Graphic!

The ninth number of Graphic entitled The Story is about telling stories using images and concepts. The Story shows how illustrators, photographers, publishers, filmmakers, artists, advertising designers, architects and designers tell compelling stories in pictures. Like the story of director Michael Gondry (Eternal Sunshine of the Spotless Mind), or that of production designer Gideon Ponte. As always, Graphic offers an eruption of visual contributions that yield an equal number of wonderful stories.

Humour is a powerful tool in visual communication. Graphic 11, or Graphic Ha Ha, explores the various ways in which images and words can be combined (or not combined) to make us stop, look, frown, reflect, wince, grin, chuckle, shrink, shrug, smirk and, occasionally, laugh out loud.

Dead-pan, sarcasm, slap-stick, absurd, clever, devious, surreal, hysterical, obscure, twisted, sick, camp, offensive, ridicule...

In its 12th issue, Graphic sets out to explore the current craze for customization, allowing readers to draw, rip, glue-back-together, paint, design, spray or whatever they feel like doing to their own covers. Graphic editors asked creatives from around the world to come up with toys, t-shirts, CD covers, books, magazines, jeans, plates, notebooks, postcards, lampshades, mini-skirts, Russian dolls – you name it – and then customize them. Also containing 8 special pages with stuff you can customize yourself.

Editors in Chief: Marc Valli and Richard Brereton | Design: Sebastian Campos, Inca Starzinsky and Samuel Baker | English | 198 pages | Paperback | 28 x 22 cm | € 25 | ISBN 978 90 6369 126 4

Editors in Chief: Marc Valli and Richard Brereton | Design: Matt Willey and Zoe Bather (Studio8) | English | 198 pages | Paperback | 28 x 22 cm | € 25 | ISBN 978 90 6369 168 4

Editors in Chief: Marc Valli and Richard Brereton | Design: Matt Willey and Zoe Bather (Studio 8) | English | 198 pages | Paperback | 28 x 22 cm | € 25 | ISBN 978 90 6369 179 0 | 75

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Backlist Games

Twins Memory Game Concept: Maaike Strengholt | Design: Ester Eijkmans | Photography: Agnes Kappert | 4th print | 30 x 2 cards | € 15 | ISBN 978 90 6369 103 5

Fake for Real Memory Game “This game is hours of fun for the memory-obsessed, with a fun fact to reward each victory.”

- One Small Seed Published in collaboration with All Media | Editors: Arnoud van den Heuvel, Hendrik-Jan Grievink, Mieke Gerritzen, Koert van Mensvoort and Rolf Coppens | Design: Hendrik-Jan Grievink | 4th print | 30 x 2 cards | € 19,90 | ISBN 978 90 6369 177 6

Visual Power Memory Game Design: Arnoud van den Heuvel | 7th print | 30 x 2 cards | € 15 | ISBN 978 90 6369 098 4

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Innovators shaping our creative future This is a landmark publication in the Dutch language, celebrating 60 creative makers and thinkers who are defining the way we experience the world around us. This selection covers 12 fields of creativity: interiors and exteriors, street world, built world, green world, graphic design, advertis-ing, new media, fashion, photography, visual arts, applied arts and design. The selected innovators in these fields reinvent our visual culture, humanize new technologies and seek to green our planet. Including names such as Petra Blaisse, Banksy, William McDonough, Radiohead, Metahaven, Miuccia Prada, Tom Ford, Viktor & Rolf and many others.

Dutch | 408 pages | Hardcover with dust jacket | 28 x 25 cm | € 49 | ISBN 978 90 6369 212 4 |

Identity 2.0 Identity 2.0 is the follow-up to Total Identity that BIS published in three languages. From the concept of identity this new book looks at current and future issues that influence businesses, institutions and service-oriented organizations.

It connects identity as the driving force behind innovation and change processes to social and economic topics – illustrated with case studies and opinions of creative and business companies which have participated in projects with Total Identity or have an interesting view of the topics.

The Dutch edition also contains a CD with the spoken texts of all the essays in the book.

Author: Hans P Brandt a.o. | Design: Total Identity | 232 pages | Hardcover with dust jacket | 28 x 21,5 cm | € 65 | Dutch edition ISBN 978 90 6369 184 4 | English edition ISBN 978 90 6369 183 7 | German edition ISBN 978 90 6369 203 2

Marketing en acquisitie voor ontwerpers

Fashion Makers Fashion Shapers

In our current, increasingly competitive marketplace where supply far outstrips demand, no design business will survive for long – let alone grow and develop – without a really effective marketing programme. You constantly need to convince design buyers that you are unequivocally the right consultancy for them. This book will help you to improve your marketing skills, no matter how large or modest your design company is, or which of the many disciplines you specialise in.

This is the essential guide to fashion by those in the know. It explores the inside stories of everything that makes the fashion world tick: from the celebrated designers to the spin doctors that create the image, pr and commercial business that differentiate winners from losers in the fashion industry. Fashion Makers Fashion Shapers is the first publication of its kind and written by the brilliant German-born journalist Anne-Celine Jaeger, this book will be the right choice for every fashion student, every fashion professional and everyone who wants to know what makes the fashion world go-round.

Author: Shan Preddy | Design: The Stone Twins | Dutch | 190 pages | Paperback | 23,8 x 17 cm | € 29,90 | ISBN 978 90 6369 105 9

Author: Anne-Celine Jaeger | Dutch | 272 pages | Paperback | 23 x 17,7 cm | € 29,90 | ISBN 978 94 9022 800 2

Grids 100 manieren om grids toe te passen Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with one column to multicolumn formats using images, type, color and more, Grids provides the best information on how to achieve great design with 100 strategies and examples. Not only does this book provide solid rules and lessons for working successfully with grids, it also demonstrates how to occasionally break the rules to achieve truly inspirational design.

Author: Beth Tondreau | Design BTD NYC | Dutch | 208 pages | Hardcover | 25 x 21,5 cm | € 29,90 | ISBN 978 90 6369 211 7

Inleiding Mode ontwerp A valuable primer on the fashion industry for the 21st century, Inleiding Mode ontwerp is the definitive reference for anyone who is considering a career in the fashion industry.

It describes the qualities and skills needed to become a fashion designer, examines the wide range of career opportunities available and gives an authoritative, balanced overview of the fashion business today. Using an approach that unites history, theory, and practice, Inleiding Mode ontwerp aims to inform and inspire.

Author: Sue Jenkyn Jones | Dutch | 2nd print | 240 pages | Paperback | 25,5 x 21,5 cm | € 29,90 | ISBN 978 90 6369 107 3

Inleiding Fotografie

Inleiding Interieur Ontwerp

This book provides an inspirational education in photography for art, design and photography students as well as young and new photographers. An accessible, original guide, it explores the subjects and themes that have always obsessed photographers and explains technique in a clear and simple way. Embracing the whole spectrum of photography from traditional to digital, it introduces the work of the masters of the art as well as showing fresh, dynamic images created by young photographers from all over the world.

Inleiding Interieur Ontwerp describes the qualities you must possess to become a successful interior designer, investigates different career possibilities and sketches a characteristic picture of the contemporary professional field. With ample examples from daily practice: customer briefing, preliminary sketches, presenting your proposal to the client, choosing materials and products, together with the planning and completion of an interior design project. Translated from English and adapted to the Dutch market.

Author: John Ingledew | Dutch | 256 pages | Paperback | 25,5 x 21,5 cm | € 19 | ISBN 978 90 6369 140 0

Eden { In the past decennia design work by Eden { (formerly BRS Premsela Vonk) has made an image-defining contribution to the visual layout of the Netherlands. This book’s publication marks the 49th anniversary of one of Holland’s most prominent design bureaus. The book offers a fourpart insight into the history, thinking and practice of this bureau and also highlights much of their recent work.

Authors: Edo van Dijk, Annemarie Piersma a.o. | Design: Eden { | English | 260 pages | Hardcover | 29 x 23,5 cm | € 15 | English edition ISBN 978 90 6369 096 0 | Dutch edition ISBN 978 90 6369 120 2

Author: Jenny Gibbs | Dutch | 192 pages | Paperback | 25,5 x 21,5 cm | € 19 | ISBN 978 90 6369 108 0

The art of being a foreigner in Amsterdam Paula Kibbelaar is a cultural anthropologist and researcher. On commission from the Baak Management Centrum VNO-NCW, she investigated the diversity within Amsterdam’s creative sector, interviewing seventeen colourful personalities on their views and experiences in relation to living and working in Holland’s major city.

The result is a current social picture of the possibilities and the bottlenecks that these people encountered. Foreign pioneers, bicultural talents, creative entrepreneurs and the makers of cultural policy all have something to gain from this book, which is not only informative but also inspiring.

Author: Paula Kibbelaar | Dutch | 144 pages | Paperback | 21 x 15,5 cm | € 12 | ISBN 978 90 6369 175 2

Design enzo Columns Dutch Design very often has a high opinion of itself. Rubbish, says Joost Overbeek. Joost is Dutch and a designer, so he should know. This book is an anthology of Joost’s written and visual columns previously published in Vormberichten, Credits, Webber, Revu, Intermediair, as a Boomerang postcard or recited at the Blaffend Hert and O.P.A. in Arnhem. At last a book about design that makes you laugh out loud, whether you agree with Joost or not.

Author and design: Joost Overbeek | Dutch | 160 pages | Flexi cover | 17 x 12 cm | € 9,90 | ISBN 978 90 6369 201 8

Overbruggen Ontwerp en vormgeving van bruggen The Dutch often live near water. That calls for many bridges. More than 240 bridges in Holland have been designed by ipv Delft, an industrial design bureau that has evolved to become the bridge specialist of The Netherlands. In this design manual for bridges, they share their expertise and present some of the creative solutions they have devised. Some thirty projects are spotlighted with many photos, construction drawings and project descriptions.

Authors: Christa van den Berg and Gerhard Nijenhuis | Dutch and English edition | 160 pages | Hardcover | 16,5 x 25 cm | € 29,90 | Dutch edition ISBN 978 90 6369 154 7 79

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