HOW TO RESEARCH TRENDS - REVISED EDITION

Move Beyond Trendwatching To Kickstart Innovation

November 2023

9789063696825 ? 29,99

Paperback 230 x 180 mm

200 Pages

With our daily to-do lists, 24 hour news cycles, and quarterly targets we seem to easily get stuck in short-termism. Add to this all the changes going on in society which make us feel overwhelmed. Wouldn? t you like to make sense of what is happening today to make better business decisions for tomorrow?

Emerging trends show the pathways into many possible futures Understanding trends is therefore essential to create any long-term vision or strategy This book shows you how to study change and understand shifts in people?s values and needs These trend insights serve as a foundation to kickstart innovation and transition processes in every industry and for any type of challenge How to Research Trends - Revised Edition will ultimately show you how to scan for signals of change, analyse your trend findings and apply your trend insights to your specific sector, topic or challenge The revised edition brings you new cases, interviews, theories, activities and tools and a dedicated chapter on how to set up your own trend practice

ELS DRAGT

- Els Dragt is an independent trainer, lecturer, researcher and author with 20 years of experience

- She travels the globe to stimulate professionals and students to create more human-centered innovation

- She published several research related books, such as How to Research Trends and Dare to Ask

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Relation Of Elements Using Prepositions To Shape Design

November 2023

9789063696863 ? 24,99

Paperback 140 x 200 mm

260 Pages

Relation of Elements explores the role of prepositions in architecture and design, demonstrating how language can shape our understanding of objects and spaces.

The book aims to inspire architects and designers to think creatively by manipulating prepositions and exploring the connections between different elements in their compositions and structures By making subtle changes to the prepositions used in describing design problems, one can introduce novelty and improvements in the final outcome of a project

Relation of Elements encourages a simple yet thoughtful approach to reimagining the relationship between elements in design

RYAN CROOKS

- Ryan Crooks is a licensed architect in several states of the USA

- He is a professor at Georgia State University

- He has taught and practiced for over 20 years, focusing on human existence and interaction in commercial, institutional, interior, and landscape design

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