THE NEW CREATIVES

How Ai Changes The Face Of The Creative Industry

November 2023

9789063696931 ? 27,99

Paperback 148 x 210 mm

200 Pages

As the creative industry undergoes a transformative shift due to the rise of artificial intelligence, The New Creatives offers a groundbreaking exploration of the changes to come. Co-authored by Seema Sharma, a renowned creative director, and actual artificial intelligence

In this one-of-a-kind book, the authors examine the skills, processes, and work ethics that will be affected by AI, and discuss the emotional and economic value of creativity in this new landscape They explore the potential disappearance of certain jobs, the changing dynamics of client relationships, and discuss the currency of creativity in the age of AI From Emotional Design Specialists to Extended Reality Designers, the book also sheds light on new roles emerging in the industry and elaborates on the new formats that will become necessary

SEEMA SHARMA

- Seema Sharma created strategic creative campaigns for top agencies like Wunderman, JWT and Blast Radius

- Joined independent agency Edelman Amsterdam in 2017, becoming the agency?s first ever Creative Director, working on integrated campaigns for Microsoft, Princes Foods, Samsung, Burger King, Tinder, Polar and her awarded work for the skin disease psoriasis.

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