BIS Catalogue 2012-2013 by BIS Publishers

2012/2013

The Designer As… Author, Producer, Activist, entrepreneur, Curator and collaborator: New Models for communicating Steven McCarthy The role of designers in communication and visual culture is evolving, from designers serving as commercial ‘hired guns’ to assuming the more empowering roles of design authorship. It has become standard practice in design education to teach designers to develop their own voice and create self-initiated projects. The role of the designer can expand to being the author, producer, curator, network facilitator, activist, consultant, entrepreneur... the list goes on and on.

Related, p. 58 and 60

I DONT KNOW KILIF 11/10/10 1:40 PM Page 1

• First consolidated textbook on design authorship • Expert American author • Excellent resource for design students and teachers

In this book, Steven McCarthy, a professor of graphic design at the University of Minnesota in the USA and expert on the subject, provides an overview of the phenomenon of design authorship and interviews many international designers who have taken on different roles as authors or producers of their own projects. The Designer as... is written to give design practitioners a consolidated overview of text and images that have been important in the development of design authorship. Graphic design students will benefit from learning about the theoretical underpinnings of the methods, ideas and media shaping current practice and providing a trajectory towards future practice. Design: Martin Venezky l English l 100 colour illustrations l 192 pages l Paperback with flaps l 24 x 17.5 cm l € 29.90 l ISBN 978 90 6369 292 6 l Spring 2013

Related, p. 34 Ron van der Vlugt

Ron van der Vlugt

y’ve always been there. Revealing the

Irene Nes

LIFE HISTORIES OF 1OO FAMOUS LOGOS

ulate our visual landscape; the most

me such an intrinsic part of society that

Dynamic Identities How to create living brand identities

LIFE HISTORIES OF 1OO FAMOUS LOGOS

os for world-famous brands, LogoLife

and great leaps in the visual evolution

This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time.

s that we often take for granted.

• • •

Dynamic is the new phenomenon in identity design This book is a BIS first on the subject Lenticular cover with actual moving logos

Corporate identity is one of the major in graphic design - and branding and dynamic identities are the latest trends in that field. Dynamic Identities is the first BIS Publishers book to cover the topic. The book offers a systematic process for creating living brand identities and gives the reader a wealth of examples, describing international identities that were built on the systems discussed. The cover will have a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands. Design and concept: Irene Nes l English | 500 colour illustrations l 192 pages l Hardcover l 25 x 21.5 cm | € 39 | ISBN 978 90 6369 285 8 | October 2012

Designing Meaningful Play With Games, stories, music and everything Edited by Marinka Copier, Hanne Marckmann and Willem-Jan Renger

• • •

The ultimate Why, What and How of play design First comprehensive, practical and illustrated play textbook Useful for game and play education and practitioners

Designing Meaningful Play offers a transmedial approach to the art of creating play experiences. Games and play continue to gain importance in our daily lives, not only as entertainment but also for application in sectors such as education, welfare and management. In this book the authors provide a big game design approach to games and the possible use of different media: games, stories, music and everything else you can find to inform your design. The book takes you step by step through the why, what and how of play design in four parts: games and play in society; the essence of play design; the design approaches and principles underpinning play design; and a readers’ guide into the action of creating game experiences. The editors teach, think and design about play and are affiliated with the Utrecht School of the Arts, which has a 20-year tradition in design for playful interaction and which shaped an international community of play designers who invest their knowledge and experience in this handbook. Design: Vuurrood l English l 300 colour illustrations l 240 pages l 27 x 21 cm l Hardcover l € 39 l ISBN 978 90 6369 300 8 l Spring 2013

Convivial Toolbox: Generative Research for the Front End of Design Elizabeth B.-N. Sanders and Pieter Jan Stappers This book introduces an emerging domain of design research that is of immense interest today, not only to the academic design research community but also to design practitioners and to those in the business community charged with the development of human-centred products, systems, services and/or environments. Related, p. 31, 40-41, 52 pArAllel prOtOtypIng

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Universele ontwerpmethoden voorziet in een grondige en kritische presentatie van 100 onderzoekmethoden, synthese-/analysetechnieken en onderzoeksproducten voor mensgericht ontwerpen in een bondig en toegankelijk formaat, perfect voor ontwerpers, docenten en studenten. Of onderzoek al wordt of is beoefend, of dat het daar helaas nog niet van is gekomen door beperkte tijd, kennis of middelen, Universele ontwerpmethoden is een compendium van onschatbare waarde met methoden die eenvoudig op te zoeken en te gebruiken zijn door multidisciplinaire teams in bijna elk ontwerpproject.

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• Weerlegt de mythe dat methoden voor gebruikersonderzoek gecompliceerd, duur en tijdrovend zijn. • Is van gezamenlijke betekenis voor multidisciplinaire ontwerpteams. • Illustreert methoden met overtuigende visualisaties en casestudies. • Geeft van elke methode overzichtelijk de kenmerken weer. • Geeft aan wanneer methoden het beste helpen bij het prioriteren van de juiste strategie voor ontwerponderzoek. Universele ontwerpmethoden distilleert uit elke methode de krachtigste essentie in een formaat dat ontwerpteams helpt de onderzoeksmethoden te selecteren en te implementeren die het betrouwbaarst zijn en beste aansluiten bij hun ontwerpcultuur binnen de grenzen van hun projecten. ‘Universele ontwerpmethoden is een geweldig nuttig overzicht van de onderzoeken ontwerpmethoden in de hedendaagse toppraktijk en is een cruciaal naslagwerk voor als designers worstelen met grote problemen. Dit boek hoort in de kast van elke ontwerper, ook die van u!’ — David Sherwin, hoofdontwerper bij frog en auteur van Creative Workshop: 80 Challenges to Sharpen Your Design Skills ‘Universele ontwerpmethoden is een uitstekend methodenboek op het gebied van ontwerpen… een essentiële bron voor ontwerpers ongeacht niveau en specialisatie, en hoort als naslagwerk in de gereedschapskist van elke ontwerper.’ — William Lidwell, auteur van Universal Principles of Design, docent industrieel ontwerpen aan de Universiteit van Houston

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• • •

First comprehensive overview of human-centred design research US and Dutch expert authors Useful for students, teachers and practitioners

10-05-12 11:48

Generative design research is an approach to bring the people we serve through design directly into the design process to ensure that we can meet their needs and dreams for the future. The first part of the book covers the underlying principles of generative design research, the second part presents cases and the third part is the how-to section. Throughout the book, 50 contributions from various people in the field which show how the techniques are used across disciplines. The primary users of the book are university students in a different departments such as design, psychology, marketing, business, communications etc. It is also aimed at research practitioners and practicing designers. Convivial Toolbox is written by Elizabeth B.-N. Sanders. She is founder of MakeTools and an expert and visionary in pre-design research. Pieter Jan Stappers is a design professor at the Faculty of Industrial Design Engineering, Delft University of Technology. Design: Trapped in Suburbia l 200 illustrations l English l 312 pages | 23 x 17,5 cm | Hardcover | € 39 | ISBN 978 90 6369 284 1 | September 2012

Get Agile Scrum for UX, design & development Pieter Jongerius et al. Scrum is a project management method that dissolves boundaries and distributes responsibilities which in other methods have been protected for years. It is a radically different way of working: as many activities as possible take place at the same time, in the same room. Scrum is fast and delivers very high product quality at the same time.

Related, p. 58

• • •

Scrum introduction, advanced skills and everyday handbook in one Access to exclusive online resources and video’s Very useful for agencies, in-house professionals and product owners

The book is a manual. It is aimed at everyone who works on interactive products in a design & development environment. It contains all of the basic information required for getting started with Scrum, but also offers a number of in-depth chapters looking at topics which even the most experienced Scrummers have trouble with on a daily basis. If you are experienced, you will find the advanced tips and tricks useful. If you are just considering Scrum, this book will most certainly get you enthusiastic! Pieter Jongerius (author and editor-in-chief) is a partner at the Dutch design agency Fabrique. Pieter has been a pioneer of using Scrum in design and development projects. He was involved in Scrum projects for clients in retail and fashion amongst others and has written a number of leading articles about Scrum. Anna Offermans, Anton Vanhoucke, Patrick Sanwikarja and Jeroen van Geel (co-authors), are all senior Scrum Masters at Fabrique. They have had many years of Scrum experience doing projects for a wide range of industries such as financial, retail, education and transport. Design: Fabrique l English l 144 pages l Paperback with flaps l 21 x 14.8 cm l € 24 l ISBN 978 90 6369 302 2 l September 2012

Don’t Eat the Yellow Snow Advice by musicians Marcus Kraft When times are particularly difficult, and you are likely to slip into despair, some of the greatest pop songs can provide genuine comfort to make it through the pain. The great thing about advice songs is that you can listen to someone else coach you through a tough situation while rocking out at the same time.

• • •

250 advice songs from pop music history Beautiful hand-painted typography The perfect, original gift for music lovers of all ages

This wonderful book lists 250 of the best pop songs for those times that solid life advice is needed. The songs represent all popular music styles from the last 50 years, from rock to folk and from punk to hip hop. There are many times, for example, in which the three words ‘Let it be’ are words of wisdom. Although the lyrics may have originally been written in reference to interpersonal difficulties within the Beatles, the song does possess a universality that makes ‘Let it be’ one of the great advice pop songs of all time. Other famous pop music mottos to live by are: You Can’t Always Get What You Want Rolling Stones, If You Love Somebody, Set Them Free – Sting and Don’t Worry, Be Happy – Bobby McFerrin. Don’t Eat the Yellow Snow (Frank Zappa) is a collection of all the famous advice songs and many surprises as well. It gives the reader the song titles, painted by hand by the designer, and a striking quote from the song lyrics, as well as indexes on artist and themes. This well-produced, iconic album of words of advice from musicians is the perfect gift for music lovers of all ages. Design and concept: Marcus Kraft l English l 512 pages | 18 x 12 cm | Hardcover | € 17 | ISBN 978 90 6369 288 9 | September 2012

Graduation Guide for Design Students Moniek Paus This book is the perfect gift for all design students embarking on their most stressful year in design education: graduation year. This guide helps the student to graduate as a designer by giving practical advice and design advice, and by suggesting ways to make graduation less stressful and more enjoyable. The advice is always spot-on and presented as double page spread posters with smart and funny illustrations and short handwritten text. Many of the spreads would look great hanging on the door of your student room or studio.

Related, p. 56

The dust jacket is a fold-out poster that you can actually put on your wall. It is maybe the most important advice for the final exam student: Work Hard, Have Fun & Nooo Drama! Design and concept: Moniek Paus l English l 140 colour illustrations l 144 pages | 15.5 x 12 cm | Hardcover with poster as dust jacket | € 15 | ISBN 978 90 6369 286 5 | Available now

• • •

The perfect gift book for graduate students Includes a fold-out dust jacket poster Work Hard, Have Fun & Nooo Drama!

Make Enemies Creative Entrepreneurship – candy, filth & gossip SNASK

• • •

Why making enemies is a good thing First book from young, bold and successful Stockholm agency Do it the SNASK way!

SNASK is a branding, design and film agency based in the heart of Stockholm. They are young, successful, bold, edgy and self-confident. They challenge the design industry by doing things differently. And that inspires and attracts, because if you combine young, successful, bold, edgy and self-confident, you get something people like or even want to become themselves. SNASK has been around for 5 years and is the perfect example of a new breed in the design world. Their international fame was built via blogs and by delivering entertaining keynotes at international conferences. Now they share how they think, talk, lie, kiss and tell. You will learn how to pee on yourself or tell pink lies and find out why making enemies is a good thing. Reading a design book has never been more fun and creative entrepreneurship has never been as inspiring as doing it the SNASK way. Design and concept: SNASK l English l 200 illustrations l 192 pages | 23 x 16.5 cm | Paperback with flaps | € 24 | ISBN 978 90 6369 297 1 | October 2012

Logo R.I.P. A commemoration of dead logotypes The Stone Twins

Related, p. 34 LIFE HISTORIES OF 1OO FAMOUS LOGOS

Ron van der Vlugt

ulate our visual landscape; the most

e such an intrinsic part of society that

ve always been there. Revealing the

LIFE HISTORIES OF 1OO FAMOUS LOGOS

os for world-famous brands, LogoLife

nd great leaps in the visual evolution that we often take for granted.

• • •

A favourite from the BIS archive now in golden edition Fully updated and revised “Clever, compact, well-illustrated”

Fully updated and revised edition of a favourite from the BIS archive. A tribute and major survey of 50 defunct logos. Includes a foreword by Gert Dumbar and features design classics NASA, British Steel, BOAC and Pan Am. LOGO R.I.P. is a commemoration of defunct logos that were once an integral part of the landscape, our visual culture and our lives. Many are icons of their time or can be deemed design classics. In this updated edition, several iconic trademarks (AT&T, Kodak, Lucent, Rover and Xerox) are added to the logo graveyard. Each entry includes a short obituary (design and cultural history) to ensure that although these logos may be gone, they are not forgotten. “Logo R.I.P. works both as a critique of corporate culture and design’s complicity in it and a celebration of some of the past century’s most resonant graphic symbols... It may be clever enough to appeal to anti-corporate activist and corporate climber alike.” - EYE Magazine “Logo R.I.P. is not just a nostalgia trip, but a serious questioning of the ephemerality of modern life.” - The Sunday Times “Behind every good logo is a hidden history of the rise and fall... Logo R.I.P. is a compact, well-illustrated study.” - NRC Handelsblad Design, text and concept: The Stone Twins l English l 50 illustrations l 192 pages | 17 x 12 cm | Hardcover with gilded edges | € 17 | ISBN 978 90 6369 290 2 | September 2012

Pop-Up Generation Design Between Dimensions Lidewij Edelkoort A visual overview of the concept of Pop-Up in architecture, design and art. The Pop-Up Generation is the youngest generation of designers who easily shift between the 2nd and 3rd dimension, between acting in the physical and the virtual world. They love transitions and constant change, so their manifest-ations and designs are often temporary.

Related, p. 60

Edited by the trend forecaster and visionary design opinion leader Lidewij Edelkoort. With essays by Ahmed El Hady, Paola Antonelli, Carla Fernandez, Bruce Sterling and others, this thought-provoking book examines the Pop-Up phenomena and captures the essence of the times we live in. Published in association with MOTI, Museum of the Image in The Netherlands. Design: James Victore and Chris Tompson l English l 200 colour illustrations l 192 pages | 19 x 15 cm | Hardcover | € 24 | ISBN 978 90 6369 282 7 | Available now

I DONT KNOW KILIF 11/10/10 1:40 PM Page 1

• • •

Captures the youngest design generation Edited by trend forecaster Lidewij Edelkoort Essay by MOMA senior design curator Paola Antonelli

Work Hard Play Harder Studio Kluif This is the fourth monograph of Studio Kluif, following Purist are Boring, Pacifist Punks and Ideas are Immortal. Studio Kluif keeps on bringing home international and national prizes for their playful design projects ranging from graphic design and illustration to packaging and design for fashion. Work Hard Play Harder is packed with new creative projects, providing proof that they still master the magic of attractive designs that go right to the core and the hearts of the public. Studio Kluif’s style is described as direct, playful and simple, with a sense of humour and relativity. Its work is created digitally, but it also has scissors, coloured pencils and paint within reach at all times. Kluif is all about colours; and it shows its true colours every day. Related, p. 62

• • •

Fourth monograph in Kluif series Packed with all-new projects Playful, simple, appealing

An example of sustainist design presented in the primer is FairPhone. This initiative of Waag Society and others aims at creating the worldâ&#x20AC;&#x2122;s first fair mobile phone. A device that is produced and used without harming human beings or the environment. Read more on www.opensustainistdesign.net.

Sustainist Design Primer Co-designing for connectivity, localism, sharing and sustainable life Edited by Michiel Schwartz and Diana Krabbendam

• • •

By the co-author of Sustainism is the new Modernism First handbook for social design thinking and practice Beyond green design

Social design is a growing practice which focuses on issues as community, crafts, sustainable living, food, public space and housing. Many social design projects have embraced the ‘culture of sustainism’ and its core qualities: connectivity, sharing, localism and sustainability. Sustainist Design Primer is the first book that takes the recent idea of ‘sustainism’ - as the new ethos of the 21st century - into the realm of social design thinking and practice. It formulates an open-ended agenda for social design, and presents a set of design criteria that goes well beyond ‘green’ design. It brings together the key principles for sustainist design, maps out best practices, and explores workable ideas for developing future social design. It provides a framework for co-designing a life-world that is more connected, more shared, more localist and more sustainable. Michiel Schwarz is a cultural thinker, innovator and consultant. His latest book (co-authored with Joost Elffers) is Sustainism Is the New Modernism: A Cultural Manifesto for the Sustainist Era (New York, 2011). Diana Krabbendam is producer of social design projects, and director of the Amsterdam-based network organisation The Beach for Creative Innovation. Design: Robin Uleman l 100 illustrations l English l 120 pages l 24.5 x 17.5 cm l Paperback with flaps l € 19 | ISBN 978 90 6369 283 4 | Spring 2013

computational architecture

digital designing tools and manufacturing techniques

computational architecture

Computational Architecture Digital designing tools and manufacturing techniques Asterios Agkathidis

Asterios Agkathidis Asterios Agkathidis

Related, p. 67

• • •

Third book by successful author Asterios Agkathidis Computer-aided design techniques Inspiration for pre-architecture design

This is a new title in the successful Architecture and Design Experiments series edited by the author of Modular Structures in design and architecture and Digital Manufacturing in design and architecture. Computational Architecture showcases many form studies using digital tools and techniques like drilling, twisting, triangulating, lofting, knotting and framing. These techniques are used systematically to explore spatial, geometrical and structural conditions, leading to the emergence of abstract prototypes. As a second step, each prototype is used to generate architectural solutions, enriched with data from site analysis and specific building programs. Design: Asterios Agkathidis l English l 300 illustrations l 160 pages | 15 x 10.5 cm | Paperback | € 12 | ISBN 978 90 6369 287 2 | Available now

Operative Design A catalogue of spatial verbs Anthoni Di Mari and Nora Yoo

Related, p. 67

• • •

Visual dictionary of spatial verbs Devised, tested and applied at Harvard University Useful for architecture and design students and teachers

This is a new title in the Architecture and Design Experiments series. The core idea for this book is the use of operative verbs as tools for designing space. These operative verbs abstract the idea of spatial formation to its most basic terms, allowing for an objective approach to create the foundation for subjective spatial design. Examples of these verbs are expand, inflate, nest, twist, lift, embed, merge and many more. Together they form a visual dictionary decoding the syntax of spatial verbs. The verbs are illustrated with three-dimensional diagrams and pictures of designs which show the verbs ‘in action’. This approach was devised, tested, and applied to architectural studio instruction by Anthony Di Mari and Nora Yoo while teaching at Harvard University’s Career Discovery Program in Architecture in 2010. As instructors and as recent graduates, they saw a need for this kind of catalogue from both sides - as a reference manual applicable to design students in all stages of their studies, as well as a teaching tool for instructors to help students understand the strong spatial potential of abstract operations. Anthoni Di Mari is adjunct professor at Northeastern University’s School of Architecture and Nora Yoo is a practicing architect at Architecture Research Office in NYC. English l 300 illustrations l 160 pages | 15 x 10.5 cm | Paperback | € 12 | ISBN 978 90 6369 289 6 | October 2012

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Bella Martin • Bruce Hanington

100 manieren voor het onderzoeken van complexe problemen, het ontwikkelen van innovatieve ideeën en het ontwerpen van effectieve oplossingen

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10-05-12 11:48

Gerelateerd, p. 8-9, 40-41, 70

• • •

Fantastisch boek voor design en research onderwijs Laat zien dat onderzoek niet altijd kostbaar en tijdrovend hoeft te zijn Must have voor ontwerpers en onderzoekers

Bella Martin and Bruce Hanington Dit boek geeft een overzicht van 100 direct toepasbare methodes voor designonderzoek, inclusief de onderzoekstechnieken en de resultaten die ermee behaald kunnen worden. Elke methode wordt op twee pagina’s behandeld in tekst en beeld. De verschillende methodes zijn ingedeeld naar type en toepasbaar-heid in de fases van het designproces. Tesamen vormen ze een fantastische staalkaart voor human-centered designonderzoek dat gebruikt kan worden door multidisciplinaire teams in bijna elk designproject. Door de toegankelijkheid en de literatuuradviezen is het een perfect boek voor gebruik in het onderwijs. “Universele Designmethoden is een mijlpaalpublicatie op het gebied van design research... een onmisbaar naslagwerk voor designers op alle niveaus en in alle disciplines. Het verdient een vaste plaats in de gereedschapskist van iedere ontwerper.” - William Lidwell, auteur van Universele Ontwerpprincipes Design: Bella Martin l Nederlands l 400 illustraties l 208 pagina’s l 25 x 21.5 cm l Flexicover l € 39 l ISBN 978 90 6369 291 9 l September 2012

Previously Announced “One of the most fun and quirky books one can read about rules in the world of design and fashion.” - Design Indaba Magazine

29 It’s both a rule and the name of a website that is filled to the brim with title sequences. The site, which was launched by Amsterdam-based production company Submarine in 2006, celebrates the art of film title design in an effort to show that “the very best title sequences... are the signifiers of contemporary pop culture and an art form in their own right.” We couldn’t agree more.

“My initial thoughts about what a title can do was to set the mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it” Saul Bass (1920-1996), American graphic designer

rule

“I believe that a great title sequence almost literally hypnotizes you.” Ken Coupland (1947-2005), Canadian writer

It’s all about the money

“Everything is moving to small screens, but it’s still all about storytelling. It all depends on how we tell the story visually for title sequence design.” Garson Yu (1961), Hong Kong-born title designer “A great title sequence sets an expectation. You’re in the theater and you see this sequence and you forget about everything else and you don’t want to be anywhere else but right here at this moment and it gets you excited.” Kyle Cooper (1962), American title designer “One of the most fun things about working on a title sequence is immersing yourself into the world of a film.” Karin Fong (1971), American title designer

was asked about the amount of violence in Kill Bill. He shot back with one brilliant one-liner. “Barbara Walters

intrigue – I seldom leave the country.” John Hughes (1950), American director

was asking me about the blood and stuff, and I said, ‘Well, you know, that’s a staple of Japanese cinema.’ And then she came back: ‘But this

“As the business has internationalized, more and more focus has gone on dumbing down the movies, if you

is America.’ And I go: ‘I don’t make movies for America. I make movies for planet Earth.’” We live in a globalized

will. They’re much more interested in films that translate into multi-continents like action, sex, big stars.”

world: make movies for planet earth.

Alan Shapiro (1957), American director

business rule

“I am not an American filmmaker. I make movies for planet Earth.”

“Suffering is more cinematic than happiness.” rule

30 “If my film makes one more person miserable, I’ll feel I’ve done my job.” Woody Allen (1935), American director

“I would never write about someone who is not at the end of his rope.” Stanley Elkin (1930-1995), American novelist

business betrayed me, but that’s kind of a whiny attitude. Basically, I don’t

a relic of Hollywood’s past, was back in full force: “Studios are back in

give a fuck, because the movie business betrayed itself. It makes a lot of shit

command and are not that interested

now. It’s unwatchable.”

in pictures that make only a little bit of money. When I was younger, every week we’d get a Fellini or a Bergman or a Godard or Truffaut, but now you almost never get any of that. Filmmakers like myself have a hard time. The avaricious studios couldn’t care less about good films – if they get a good film they’re twice as happy, but money-making films are their goal. They only want these $100 million pictures that make $500m.”

Floyd Mutrux (1941), American director “It’s totally absurd for filmmakers not to be able to make films the way they want to make them. But in this business it’s very common.” David Lynch (1946), American director

is a business. That’s why they call it show business.

“Most people are interested in the business out there. It comes down to the weekly totals, the grosses, per-screen

“It’s called show business, not show art.”

averages, and all that shit. It’s a place where bad films become good films if they make a lot of money, and vice

Make no mistake about it: moviemaking

Jean Seberg (1938-1979), American actress

versa. That’s a real sticky trap to get into.” Richard Linklater (1960), American

“With genre films that do well, you can just bet that there are twenty-six or one hundred versions of Blair Witch in the

director “Just because you’ve made a couple

works, and they’re going to be done by

movies, you’ve done some good

everybody with no real impulse to do it except that it made so much money and

movies, you’ve been nominated for some Academy Awards, whatever,

they want to be on that gravy train.”

nobody’s entitled. It’s a business.

Wes Craven (1939), American director

If they don’t see it, I can think they’re wrong, but I’m not entitled to a $15 million budget to make a film.” Edward Norton (1969), American actor and director

Quentin Tarantino (1963), American director

As one of the exponents of the so-called ‘cinema of moral anxiety,’ Polish director Krzysztof Kieslowski, who started his career in documentary filmmaking, summed up the intrinsic dramatic nature of cinema by stating that “suffering is more cinematic than happiness.”

“Sometimes I feel like the movie

Woody Allen lamented the fact that the studio system, once considered

125

Moviemaking is a

rule

“I don’t consider myself qualified to do a movie about international

In a 2004 interview with The Observer

Make movies for planet earth

When he appeared on American talk show The View, Quentin Tarantino

127

rule

“I call [the credit sequence] ‘crack for designers.’ It’s got everything: the glamour of Hollywood, motion and color and sound.” Ken Coupland (1947-2005), Canadian writer

“All of us seem to be playing roles in real-life dramas that we are not only starring in but have been scripting, too. We are each the author and leading player in the entertainment called ‘My Life’.” Shirley MacLaine (1934), American actress

“People love seeing violence and horrible things. The human being is bad and he can’t stand more than five minutes of happiness. Put him in a dark theater and ask him to look at two hours of happiness and he’d walk out or fall asleep.” Paul Verhoeven (1938), Dutch director

Ridiculous Rules series Anneloes van Gaalen Anneloes van Gaalen never stops researching ridiculous rules in creative sectors and we are thankful for that, because it produces more of these wonderful Ridiculous Rules books, which make perfect gifts for creative people and those who love creative work. Five books have been published and reprinted (!) so far, and we are now pleased to announce the next three new titles: Never Sleep with the Director and 50 other Ridiculous Film Rules, Never Photograph People Eating and 50 other Ridiculous Photography Rules and Never Touch a Painting When It’s Wet and 50 other Ridiculous Art Rules. Related, p. 63

• • •

Three new books in the successful Ridiculous Rules series Great general interest themes that sell into general markets Written with a keen eye on the most prominent do’s and don’ts

These three fields of creativity will attract the interest of the general public, besides of course appealing to the professionals working in these sectors. For each of the 51 rules covered in each book, Van Gaalen refers to quotes by famous fellow creators, who either think there is something to the rule or have made a personal variation on it. Edited by: Anneloes van Gaalen | Design: Lilian van Dongen Torman | English | 160 pages | Hardcover | 17 x 12 cm | € 15 | Ridiculous Film Rules: ISBN 978 90 6369 276 6, available now | Ridiculous Photography Rules: ISBN 978 90 6369 277 3, Fall 2012 | Ridiculous Art Rules: ISBN 978 90 6369 280 3, Fall 2012

88 TARGET Ron van der Vlugt

LIFE HISTORIES OF 1OO FAMOUS LOGOS

Ron van der Vlugt

LIFE HISTORIES OF 1OO FAMOUS LOGOS

1902, Minneapolis, MN, USA Founder George Dayton Company Target Corporation HQ Minneapolis, MN, USA www.target.com

The Dayton Company which was founded as the Dayton Dry Goods Company, opened its first Target discount store in 1962. Publicity director Stewart K. Widdess and his staff came up with the name a few months before the opening. They immediately envisioned a classic bullseye logo. Target’s original bullseye logo, consists of three open red rings with a bold serif black lettering placed on top. For better readabilty the brand name was also placed aside the rings on store signs.

Expanding across the country a streamlined look was introduced in 1968 with an all capitals Helvetica and a simplified bullseye with a red dot and one open ring, resulting in a more direct and memorable logo. Over the years Target shifted its logo from two colors to a single red.

1962

The stripped bullseye proved to be such a strong symbol that overtime the name Target became obsolete and will gradually disappear from the streets. Not to be confused with Australia’s Target with the same symbol but different lettering. 1968

ca 2000

Advertising Campaign, New York, USA, ca 2008

2007

logolife voor BIS2.indd 28-29

09-05-2011 11:32:19

58 LEGO 1932, Billund, Denmark Founder Ole Kirk Christiansen Company Lego Group HQ Billund, Denmark www.lego.com

This logo can be found in combination with a number of different explanatory terms like ‘mursten’ or ‘Bausteine’ (both trans lating to ‘building blocks’) and ‘System’, resulting in the defenite choice for ‘System’ in 1959.

1934

1936

1953

1959

1964

1973

1998

The square was introduced in 1964 giving the brand name more space and a univocal image on all packaging and advertising.

The current Lego logo (‘leg godt’ means ‘play well’ in Danish) can be traced back to 1953 when the cartoony white lettering was introduced, symbolizing free spirit and connection (the black line connecting two dots). The recently developed inter locking bricks gave children the freedom to build whatever they wanted.

By 1973 Lego was world famous, which made the term ‘System’ redundant. The restyled logo cleverly incorporated the yellow in a way that made the brand name even more unique and stand out better from the red background. In 1998 the logo got it’s shape as we know it today with slimmer squared lettering and bolder black outlines for better readability.

Top left: current Lego block with logos Above: Lego brochure, USA, 1970 Right: Lego box, USA, 1961

logolife voor BIS2.indd 22-23

Logo Life Life histories of 100 famous logos Apple’s first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, captioned with a phrase from Wordsworth: “Newton... a mind forever voyaging through strange seas of thought... alone”, with a tag line containing the brand name: Apple Computer Co. This is where the short history of the Apple logo begins. The apple shape was introduced not long after, with a bite taken out of it to increase brand recognition, first with rainbow colours and later in monochromatic tones. In Logo Life, you can read the short histories of the Apple logo and 99 other logos for world-famous brands, seeing all the little steps and great

09-05-2011 11:32:01

leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising. Logo Life is a great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos.

Blue is the new black Fashion is a multi-billion-dollar industry. It is not just about sketching an outfit, it is about selecting fabric, developing buttons, sourcing a factory, negotiating prices, making patterns, seeing to the final launch, and selling garments. With many fashion schools now recognising the importance of including technical modules to their degrees, this guide is the perfect accompaniment to the relevant modules with its vocational a to z approach of what happens in the workplace, including how to build and maintain key business relationships. People who buy Blue is the New Black want to know how to create a collection. They want to roll up their sleeves and do it, but they need practical instruction on the different stages. Written for

fashion graduates, those in entry level positions within the industry and fledgling entrepreneurs, this book demystifies the process of how to make a fashion collection, making it accessible for all levels.

• First fashion handbook on production and development • Fills a gap in the market of practical advice for (aspiring) fashion professionals • 20 years of insight and experience; a must-have for young first jobbers and students Author: Susie Breuer | Design: Lilian van Dongen Torman | English | 232 pages | Hardcover with Key Dates Calender insert | 23 x 17.5 cm | € 34 | ISBN 978 90 6369 281 0 | Available now

Inspiration Design methodology in architecture and design has changed significantly over the last ten years, taking on major significance. More than ever, graphic attributes are used in contemporary architecture. A number of these new design methods and applications emerged through the use of digital media, leading to a paradigm shift in the way we design. BIS Publishers has already showcased these new design methods in a series of small books on form experiments in architecture and design, but no comprehensive book on the topic had been published until now. Inspiration is aiming to achieve a full overview of these exciting new topics from an authentic theoretical and practical background. By presenting high-quality design works, new work methods, underlying

ideas and comprehensive theories, the publication bridges a gap between long-cherished classic design techniques (proportions, grids, spatial elements, etc.) and new schools of thought. The book contains examples of outstanding architecture, as well as many illustrations, models, sketches and renderings on the topic.

24 Contrast, rhythm, and the white of the page

isbn 978 90 6369 133 2

9 789036 691332

What people said of other typography books by Jan Middendorp Dutch Type ‘A standard work’

Lettered ‘Premier Award’ istd, london

Made with FontFont (with Erik Spiekerman) ‘Our favourite type book’

A Line of Type (with Alessio Leonardi) ‘Hysterically funny’

Reading and seeing 25

Organising information

Navigation: guiding the reader Previously, we saw how book typography

s h T Jan Middendorp

Shaping Text is a pratical guide for designers, authors, publishers, editors and students – for any user of fonts and typography who wants to know more about their tools. Shaping Text provides background information on reading and selecting information, on typefaces and typographic conventions. Without being normative, the book discusses how typographic decisions influence the impact of a text, what ‘rules’ exist and how to effectively break those rules.

This book will show you how

hierarchy tells the reader, even before the actual reading begins, where the most important

reading, the opposite is true: typography makes

information is located and, more importantly,

itself useful by standing out and by helping the

which means are used for navigating the layout.

reader to skim the text. As the term indicates,

or her way to titles and headlines, summaries, introductions and captions.

can help you grab, hold, direct and manipulate the observer’s or reader’s attention. Within its pages you will find a rich resource of information about reading behaviour, typefaces, design strategies, technical possibilities and technical challenges. This book was written and designed by Jan Middendorp and contains visual contributions from a wide range of international designers. Shaping text is a guide for designers, writers, publishers, editors and students – anyone who works with fonts or is curious to know more about typography in its context.

magazine or website will profit from clear navigation. A wealth of resources are available to

between bold and lighter text, large and small, calm and busy, empty and full. Colours (including white, black and shades of grey) are means of

lines, colour in different shapes, pictograms

establishing contrast.

judicious use of empty space is a first step towards clarity.

A talented designer who thoughtfully applies principles of contrast and hierarchy will be rewarded with a page that offers a balanced and natural-looking visual rhythm: a smooth

Contrast and rhythm

alternation between fragments that call attention

Text that was designed for selective reading has a

to themselves and those that do so less – a unity

special texture. Contrast, rhythm and hierarchy

in diversity.

Wanted: distinctive typography. There are standard solutions which usually work well for newspaper and magazine typography and may also be just right for websites and some types of non-fiction book (including guidebooks). Body copy in a clear, readable typeface, with headlines in a bold sans serif, which ina smaller siize also becomes a secondary font for boxes and introductions; the latter are set in a larger body size. If that all sounds predictable, then try producing a similar result with different means. Typejockeys from Vienna are a three-person collective that do both graphic design and type design. To show off their imaginative style – definitely more playful than much of the stern minimalism favoured by many design companies in the German-speaking world – as well as their type designing capabilities, navigation on their website uses a collection of different fonts.

156 Type in time

Design strategies 157

The fourth dimension For decades after the invention of the ‘talkies’,

Each of these works was pioneering in its own

type in film meant a sequence of static titles at

right, and each has spawned an entire genre of

the start, and a credit roll at the end of a movie.

typographic animations and dramatizations.

Designer-illustrator Saul Bass was instrumental

Once time-based type turned digital, layering,

in changing that with his cutting edge, graphic

dimensionality and interactivity brought new

film title sequences. Bass’s animations from the

possibilities to explore meaning to

mid- to late 1950s are particularly striking, using

In 1988 Amsterdam-based Australian artist

shifting, simple cut-out images and type to hit

Jeffrey Shaw created Legible City, an interactive

their point home. Ten years later, title sequence

piece that allowed the viewer to take a bike ride

type was about as sophisticated as it would ever

through a virtual city made of type. The installa-

get in the pre-digital era: the opening sequence

tion was warmly received by the happy, media-

of 1968’s Barbarella showed Jane Fonda getting undressed with equally gorgeous, free-floating

savvy few. In 2000, French design group H5 made a video for ‘The Child’ by Alex Gopher that tells of a wild taxi ride to a city-center hospital, replacing all buildings, objects and characters by two- and three-dimensional words describing it, him or her. It became one of the most-watched videoclips on YouTube. The installation was warmly received by the happy, media-savvy few. In 2000, French design group H5 made a video for ‘The Child’ by Alex Gopher that tells of a wild taxi ride to a city-center hospital, replacing all

One of the earliest examples of dynamic typography: the credits for Justin’s 1968 film Barbarella, starring Jane Fonda.

Creative Characters

type emanating from her spacesuit and body. Meanwhile, time-based type had already been ironised by even hipper players. The opening scene of D. A. Pennebaker’s 1965 Dylan documen-

‘Intelligent … Admirable’

ration between the American designer Marcus Villaça and Enric Jardí from Barcelona). Their redesign made the magazine more lucid and uncluttered. The main interventions: a clearer hierarchy and improved navigation thanks to a simple grid and clear typographic contrast.

Contrast is an important tool for making this possible – contrast between different typefaces,

the designer and the editor to facilitate this. Besides language and type, these include images, – and let’s not forget the ‘white of the page’. A

Chicago Reader: At a glance The Chicago Reader, a popular alternative weekly for the windy city, had a somewhat incongruous layout before the revamp by Jardí+Utensil (a collabo-

Without having to search, the reader will find his

selective readers do not read everything. A reader who sets out to make a quick selection from the abundance of information in a textbook,

shaping Text

are key words. To begin with the latter: a clear

attempts to make itself invisible in order to help the reader to sink into the text. For selective

buildings, objects and characters by two- and three-dimensional words describing it, him or her. It became one of the most-watched videoclips on YouTube.

tary, Don’t Look Back, showed the singer lip-syncing Subterranean Homesick Blues while holding

Animation for the TED 2009 event by Trollbäck + Company. Created in Maya, it took two designers two weeks to create the basic design and two CG animators about a month and a half to produce it, resulting in ‘a seamless animation which only had a few cuts.’ The biggest challenge was to ‘get the ribbons to turn and twist in a precise and flexible way.’

up cue cards with hand-written words from the lyrics and dropping them one by one.

Even in videos in which the typography plays a major role, the choice of type and the subtleties of typesetting take a back seat to motion and concept. This is not the case in the video made by designer Jarrett Heather for Jonathan Coulton’s Shop Vac. Each typographic reference is spot-on, each fake logo a perfect parody or pastiche.

Shaping Text / De vorm van tekst Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today’s computer users are forced to make decisions about fonts and layout for their day-today communication. Writing, typesetting and printing have become part of almost everyone’s experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the base of effective communication. Shaping Text takes a practical and broad approach to typography. It is aimed at design

→ Logos 148 → Logos 148 → Corporate typeface 150

students and graphic designers, and also at those who are concerned with content. Showing a wide range of examples from first-rate designers, it examines why and how typographic designs work well in a given context. It examines the constituting elements of graphic products, including type, image, ornament, layout, and colour.

38 1 To 1:

The Essence Of Retail Branding And Design In 2003, Michel van Tongeren wrote Retail Branding, which was reprinted several times. In this book, he introduced the Platform Development Model, a method explaining a holistic approach to developing retail brands and formulas. His approach was holistic in the sense that the customer experiences the whole retail operation in a single visit. Now, Michel and his company, SVT Branding + Design Group, have expanded his model by exploring the whole customer journey. They found that not everything starts with the brand; the outside world is as important as the brand attitude. In this new book, Michel connects

the inside with the outside approach, following the customer’s journey from the couch at home to buying the physical product and covering all the steps in between, offline and online. The book is practical and inspirational. As a manual for retail brand and formula development, it offers many practical examples and cases and is easy to use.

Sofie Beier

bis

designing for legibility Sofie Beier

reading letters Few of us will appreciate whether the typeface we read is legible, but we quickly notice if it is not. Creating type for optimal legibility is therefore an ungrateful task, since readers only register your failures. For instance, typefaces presented under difficult reading conditions, such as small font sizes in low-quality newspaper print, need to be created in specific ways to function optimally. This book will not only help type designers create high-legibility typefaces, but also help graphic designers determine the optimal typeface for a given project. To understand the topic in depth, two very different areas of expertise have been consulted. One area is that of punch cutters and designers whose professional experience confers upon them useful knowledge that can help us better understand the various as-

pects of the matter; the other is that of academic reading research, a field in which a significant amount of relevant scientific studies have been carried out over the years. Reading Letters is a serious and engaging compilation of knowledge from the design and scientific communities, supplemented by visual examples of legibility.

• 75 creative tools clearly explained • The toolbox guides the user/player to become a more creative thinker • For anyone who wishes to apply creative thinking to solving problems in any profession Related, p. 8-9, 30-31, 52 pArAllel prOtOtypIng

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10-05-12 11:48

75 tools for creative thinking Designers use many creative tools: Mind Mapping, Customer Journey, Brainstorming, Reverse Thinking, Six Thinking Hats, Doodling, Talk Streaming, Unfolding and many more. These tools are helpful in different stages of a creative process. It could be a design process, but these tools are also applicable in any situation, guiding any process where new ideas are required. They will structure and encourage creative thinking. This box contains 75 cards, each devoted to one tool. Each tool is clearly explained and ready to use when you need to solve a problem, regardless of the reader’s profession or background. The 75 tools are organised around six steps: 1. get started 2. look around 3. ask around 4. break it down 5. break free 6. evaluate & select. A wonderful and resourceful box for creative professionals and anyone who wishes to apply creative thinking to solving problems in any profession. Authors and design: Booreiland | 75 cards in a box | € 24 | ISBN 978 90 6369 275 9

New Games

Related, p. 72

Dutch Design Memory Game This new title in the BIS series of memory games celebrates the heroes of Dutch Design. Your task, as ever, is to find the matching cards. In this game, you have to match two objects by the same Dutch designer. The objects are distinguishable by form and the designerâ&#x20AC;&#x2122;s signature. Hours of fun guaranteed and you will gain more knowledge of the internationally beloved projects by famous Dutch designers. Edited by Premsela, the Netherlands Institute for Design and Fashion. Design: Thonik | 60 cards in a box | â&#x201A;Ź 15 | ISBN 978 90 6369 294 0 | November 2012

Related, p. 72

Can You See What I See Memory Game Everyday objects get a whole new meaning or come to life by adding small sketches to them. This is the principle behind this new poetic and funny memory game. One card that shows an everyday object and the matching card makes you look at the object in a totally different way because the artist added a little line or drawing. Your task, as ever, is to find the matching cards. Hours of fun guaranteed, because its just more fun when you take a closer look. Based on the blog www.stop-watch.nl by Dutch illustrator Tineke Meirink. Tineke Meirink l Design: Lilian van Dongen Torman l English l 60 cards in a box | â&#x201A;Ź 15 | ISBN 978 90 6369 299 5 | September 2012

Related, p. 71

Twins Memory Game (new edition) After five printings of the Twins Memory Game, the creator of the game Maaike Strengholt comes up with a complete new version of this familiar mind teaser. 30 pairs of identical twins, new people, new photography, same assignment: find the most matching sets of identical twins and win. Concept: Maaike Strengholt l Photography: Dim Balsem l Design: Lilian van Dongen Torman | English l 60 cards in a box | â&#x201A;Ź 15 | ISBN 978 90 6369 301 5 | November 2012

Stewardess Quartet Game This is a funny version of the classic quartet game in which players collect sets of four cards by exchanging cards with other players. This version covers topics of the world of aviation. Collect four stewardesses, planes, food items, stewardess accessories, pilot gear, items you will find in a stewardess’ bag, arrivals by night, destinations and more. Lots of fun at 10,000 feet, while waiting at airports or at home to create the instant holiday spirit at your kitchen table. Provides hours of playing pleasure and a humorous insider’s look into the glamorous world of stewardesses. Welcome on board! Concept: Jessica Bouvy | Design: Lydia de Koning | Photography: Dana van Leeuwen l English l 60 cards | € 12 | ISBN 978 90 6369 295 7 | October 2012

Mozaa Game Mozaa is a colourful combination between domino and mosaic. It is the edge matching game that brings out the artist in you. The box contains 64 cards (tiles) which all have a unique colour combination. Take a playing card from the stack and place it next to the cards on the table, in such a way that the colours on the edges match. The one who creates the most and largest colour fields wins the game. You can build your own colour fields or block the expansions of other playersâ&#x20AC;&#x2122; fields. Whatever strategy you choose, and whether you win or lose, the end result will always be a different and beautiful mosaic pattern. Concept and design: Renske Solkesz l 64 cards in a box | With playing rules in English, Dutch, German, Spanish and French | â&#x201A;Ź 15 | ISBN 978 90 6369 296 5 | September 2012

Highlights

“Service design is one of the core topics on the agenda of companies in almost every industry. This book provides you with the tools to understand and tackle the issue.”

Now

— Alexander Osterwalder, author of the global bestseller, “Business Model Generation”

“Marc and Jakob have not only applied their wellconsidered method to study and describe the elements of Service Design; they have also used it in designing the book, making it a piece of metadesign. A thoughtful, useful and good-looking book.”

rback in pape

— Erik Spiekermann, Edenspiekermann

“Pretty sure this book is about to change my life. Respects!” — Tweet from Mitch Kapler, NYC, 10 June 2011

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.

#TiSDT

Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. www.thisisservicedesignthinking.com

ISBN 978-90-6369-279-7

Twenty-three international authors from the vibrant service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators, and design professionals.

Know your onions

This Is Service Design Thinking

This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. Read this book and gain 20 years’ experience in how to think like a creative, act like a businessman and design like a god.

Now in paperback

Inspired

Service design is a bit of a buzzword these days and has gained a lot of interest from major companies as well as from the business press. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about in the book.

Inspired is back by popular demand. The authors of this book asked themselves the question of where ideas come from. Armed with a tape recorder and a digital camera, they set off around Europe and interviewed some forty creative thinkers from a wide variety of disciplines. The thinkers showed them their sketchbooks, notepads and bottom drawers and allowed the authors to photograph their desks and idea walls, and told them what gets their creative juices going. So we all feel inspired.

Highlights

‘What you always wanted to know but was never explained in a simple and efficient way.’

Design sketching is embedded in a process involving many colourful aspects. The field of sketching is both lively and changing, and the importance of drawing in relation to the design process is considerable. Designers need to express their thoughts and ideas in context-driven drawings and sketches. That demands the skill to draw efficiently and with an awareness of the function served by the drawings and of their legibility. We think these skills can be acquired.

Koos Eissen (Med) and Roselien Steur (MSc BA) both teach drawing techniques. Eissen is an associate professor at Delft University of Technology in the Netherlands, where he is responsible for the freehand and digital drawing classes at the Faculty of Industrial Design Engineering. He also lectures at the Royal Academy of Arts in The Hague. Steur is an experienced lecturer at both university and art academy level who now specialises in design sketching workshops for professionals.

KOOS EISSEN & ROSELIEN STEUR

SKETCHING THE BASICS

This book can be regarded as the ‘prequel’ to our first book, which was intended as a reference guide. This new book concerns the study of form. Sketching: The Basics contains many step-by-step guides to making drawings. It is about learning to draw efficiently by employing different techniques, both manual and digital. Drawing an object or idea is not a rigid process but a lively interactive process. Revealing the steps in that process allows us to explain the decisions taken and their impact on the final result. Every chapter contains an exercise for the reader. After all, practice is probably the best way to learn. Can you remember your struggle as a child as you were learning how to write? Developing the skill to write by hand was hard work, but you managed. The same will happen as you learn to draw. Just as in our previous book Sketching, we will illustrate particular aspects of drawing in designer case studies. We have invited contributions from leading international designers from different cultures around the world. We feel it is important to show their drawings in relation to the design process. We believe in active observation and participation from the student. During the drawing process there are many moments when choices alter the outcome. Being aware of those moments and the variety of choices and opportunities makes your attitude more flexible and less rigid. Students learn to start sketching with an open mind instead of a fixed idea. We believe that such an open attitude is key to a good design process.

KOOS EISSEN & ROSELIEN STEUR

SKETCHING THE BASICS

THE PREQUEL TO

SKETCHING DRAWING TECHNIQUES FOR PRODUCT DESIGNERS

www.sketching.nl www.SketchingForDesigners.com

Sketching_Basics_cover2.indd 1

22-08-11 11:56

Never Use White Type on a Black Background And 50 other Ridiculous Design Rules The world of design is inundated with a seemingly endless list of rules. They’re familiar sayings that some designers consider to be valuable words of wisdom, but others think of them as mere restrictions. Whichever side of the fence you are sitting on, you’re bound to find this book a source of inspiration. Edited by: Anneloes van Gaalen | Design: Lilian van Dongen Torman | English | 4th print | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 207 0

Sketching A book on sketching for product designers has long been desired. The lack of a good manual led the authors of this book, who both teach design drawing techniques, to take the task into their own hands. The result is an incredibly broad and practical survey of sketching techniques for product designers. This book can be regarded as a standard book on design sketching for product design students. Authors: Koos Eissen and Roselien Steur | English | 12th print | 256 pages | Hardcover | 27 x 21 cm | € 39 | ISBN 978 90 6369 171 4

Sketching: the Basics Following the global success of Sketching, authors Koos Eissen and Roselien Steur now bring out the sequel entitled Sketching: The Basics. In fact, prequel would be a better word for this new book, since it is aimed at the novice designer. The Basics explains the rudiments of learning to draw both clearly and comprehensively using step-by-step illustrations, examples and strategies. Authors: Koos Eissen and Roselien Steur | Design: Booreiland | English | 2nd print | 204 pages | Hardcover | 27 x 21 cm | € 34 | ISBN 978 90 6369 253 7

Architecture & Design Experiments Series

Folding Architecture

Soft Shells

Folding as a method of generating forms for architecture, products and fashion.

Soft Shells is a follow-up title to Sophia Vyzoviti’s bestselling books, Folding Architecture and Supersurfaces. Soft Shells investigates textile as a retro-novel architectural device which is porous and deployable. The book is lavishly illustrated with form experiments and has three essays that provide the reader with a state-of-the-art context for the architectural discourse on formgenerative surface.

Supersurfaces

Architecture & Design Experiments Series

New

Eccentric Structures

Operative Design

Computational Architecture

The core idea of Operative Design is the use of operative verbs as tools for designing space. The verbs are illustrated with three-dimensional diagrams and pictures of designs which show the verbs ‘in action’. Examples are expand, nest, twist, lift, embed, merge and many more. This approach was devised, tested, and applied to architectural studio instruction by Anthony Di Mari and Nora Yoo while teaching at Harvard University’s Career Discovery Program in Architecture in 2010.

Computational Architecture showcases many form studies using digital tools and techniques like drilling, twisting, lofting, triangulating, knotting and framing. These techniques are used systematically to explore spatial, geometrical and structural conditions, leading to the emergence of abstract prototypes. As a second step, each prototype is used to generate architectural solutions, enriched with data from site analysis and specific building programs.

Author and design: Asterios Agkathidis l English l 300 illustrations l 160 pages | 15 x 10.5 cm | Paperback | € 12 | ISBN 978 90 6369 287 2

Special Offers

Inleiding Fotografie

Portfolio Class With Clare :-)

This book provides an inspirational education in photography for art, design and photography students as well as young and new photographers. An accessible, original guide, it explores the subjects and themes that have always obsessed photographers and explains technique in a clear and simple way.

This book shows those embarking on a career in advertising how best to put together an effective and professional portfolio. The book reminds students that even though they’re in awe of the advertising superstars, these greats a) were once them and b) need them to feel young and inspired again.

Design enzo Dutch Design very often has a high opinion of itself. Rubbish, says Joost Overbeek. Joost is Dutch and a designer, so he should know. This book is an anthology of his written and visual columns; a book about design that makes you laugh out loud, whether you agree with him or not. Author and design: Joost Overbeek | Dutch | 160 pages | Flexi cover | 17 x 12 cm | € 15 | ISBN 978 90 6369 201 8 Now € 7,50

Now € 19 Now € 15

Blood In Blood Out

Marshall McLuhan Unbound

Creative Characters

Designer Floor Wesseling dived deep into the phenomenon of heraldry, the 15th century visual coding system by which families and kingdoms could be identified. Today we can find a lot of similarities on the jerseys of football clubs. This book combines jerseys from different teams into new jerseys and in doing so tells emotional stories about rivalry, social communities and latter-day football battles.

An essay is for research, a book for clarification. That was media guru Marshall McLuhan’s opinion, something confirmed by this cassette: a curious collection of twenty colourful ‘notebooks’ that place the reader in the role of co-researcher and give a unique and extraordinary survey of McLuhan’s thinking.

Creative Characters is a collection of in-depth interviews with the most influential type designers in the business as well as up-and-coming young guns about the motives and methods behind the typefaces. The interviews have been published before in the monthly newsletter of MyFonts.com, the world’s largest web shop for digital fonts based in the USA.

Special Offers

Understanding Design

Next Nature

Threadless

Next Nature is a critical and visual take on man’s continuous efforts to imitate and improve nature itself. A child walking through a pineapple grove, telling her father that it smells like her shampoo. Greener grass, you get used to it. A book full of statements, short essays and images from designers and thinkers from around the world, designed by Mieke Gerritzen.

Threadless is a global t-shirt phenomenon. Established in 2000, it has become one of the Internet’s most creative and vibrant online communities; users submit designs which are scored by members and the highest scoring designs are printed and sold. This book tells the Threadless story and includes numerous super-creative t-shirt designs and essays.

Now € 12

Now € 5

Now € 15

What does it mean to be a designer and what does it take to be a good designer? This book stimulates designers to think about what they do, how they do it and why they aim for a certain effect. This edition contains more than 170 essays and is updated with the latest design science for students and practitioners.

Everyone is a Designer In The Age of Social Media BIS published the first Everyone is a Designer in 2001. The editors now revisit its subject based on the assumption that the proposal of the democratization of the design world has become reality. This edition looks at the position of design itself in the ever-expanding areas in which it finds itself. Editors: Mieke Gerritzen and Geert Lovink | Design: Mieke Gerritzen | English | 144 pages | Paperback | 19 x 13 cm | € 15 | ISBN 978 90 6369 227 8 Now € 7,50

Fashion Makers Fashion Shapers Op grond waarvan beslist Jane Rapley, hoofd van Central Saint Martins, wie de volgende McQueen zal zijn? Waar krijgt Alexandre de Betak de inspiratie vandaan voor de spectaculaire modeshows die hij voor Hussein Chalayan en Victoria’s Secrets maakt? Dit boek geeft alle antwoorden. Een must-have voor iedereen uit het modevak. Auteur: Anne-Celine Jaeger | Nederlands | 272 pagina’s | Paperback | 23 x 17,7 cm | € 29.90 | ISBN 978 94 9022 800 2 Now € 19.90

Innovators shaping our creative future This is a landmark publication in the Dutch language, celebrating 60 creative makers and thinkers who are defining the way we experience the world around us. The selection covers 12 fields of creativity: street world, interiors and exteriors, built world, green world, graphic design, advertising, new media, fashion, photography, visual arts, applied arts and design. Dutch | 408 pages | Hardcover with dust jacket | 28 x 25 cm | € 49 | ISBN 978 90 6369 212 4 Now € 29.90

Catalogue

Open Design Now

VIP

Meta products

COVERING A PRACTICAL DESIGN APPROACH, EXPERT INTERVIEWS AND MANY CASES

SARA CóRDObA RubINO

Open Design Now looks at design in the new networked world. Design is becoming an open discipline, in which ideas are shared and products are being renewed in a worldwide collaborative process. Open design empowers everybody to devise and distribute their own products. This book presents essays, case studies and a lexicon of images related to the main topics. Authors: Bas van Abel et al. | Design: Hendrik-Jan Grievink | English | 2nd print | 320 pages | Paperback | 24 x 17.5 cm | € 29.90 | ISBN 978 90 6369 259 9

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SKETCHING THE BASICS

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SKETCHING THE BASICS

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MENNO HuISMAN

Over the last few years, the web has become the standard for advertising, communication, socialising and so on. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. In the next few years, it will become more and more useful to get physical products connected to the web. Design studio Booreiland is taking on the adventure of designing these Meta Products.

e topics on the every industry. tools to e.”

WIMER HAzENbERG

The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, have produced the first book about how designers can formulate a vision for new and appropriate products. They call this approach Vision in Product Design (ViP). It strikes a good balance between structuring the process of design while allowing designers to take a personal position and fully express themselves in producing a product.

Service Design is a bit of a buzzword these days and has gained a lot of interest from major companies as well as from the business press. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside the book.

A book on sketching for product designers has long been desired. The lack of a good manual led the authors of this book, who both teach design drawing techniques, to take the task into their own hands. The result is an incredibly broad and practical survey of sketching techniques for product designers. This book can be regarded as a standard book on design sketching for product design students.

KOOS EISSEN & ROSELIEN STEUR

SKETCHING THE BASICS

Sketching: the Basics

THE PREQUEL TO

SKETCHING DRAWING TECHNIQUES FOR PRODUCT DESIGNERS

www.sketching.nl www.SketchingForDesigners.com

Sketching_Basics_cover2.indd 1

Following the global success of Sketching, authors Koos Eissen and Roselien Steur now bring out the sequel entitled Sketching: The Basics. In fact, prequel would be a better word for this new book, since it is aimed at the novice designer. The Basics explains the rudiments of learning to draw both clearly and comprehensively using step-by-step illustrations, examples and strategies. Authors: Koos Eissen and Roselien Steur | Design: Booreiland | English | 2nd print | 204 pages | Hardcover | 27 x 21 cm | € 34 | ISBN 978 90 6369 253 7

22-08-11 11:56

New

Convivial Toolbox This book introduces generative design research: an approach to bring the people we serve through design directly into the design process to ensure that we can meet their needs for the future. The first part of the book covers the underlying principles of the approach, the second part presents cases and the third part is a how-to section. Authors: Elizabeth B.-N. Sanders and Pieter Jan Stappers | Design: Trapped in Suburbia l 200 illustrations l English l 312 pages | 23 x 17.5 cm | Hardcover | € 39 | ISBN 978 90 6369 284 1 | September 2012

New

The Designer As… The role of designers in the communication and visual culture is changing more and more from designers as ‘hired guns’ to various roles of design authorship. In this book, Steven McCarthy provides an overview of the phenomenon of Design Authorship and interviews many international designers who have taken on different roles as authors or producers of their own projects.

Edited by: Marinka Copier, Hanne Marckmann and Willem-Jan Renger | Design: Vuurrood l English l 300 colour illustrations l 240 pages l 27 x 21 cm l Hardcover l € 39 l ISBN 978 90 6369 300 8 l Spring 2013

This book presents a practical overview, basic but detailed, of the heart of every fashion company: development and production. These are in most cases the teams that work together most intensively with all other departments – from design to legal, sales and marketing. This obviously makes this book a Bible for everyone with ambitions for careers in the buying, product development, and of course, production area.

New

Branding a Store The single most important leisure activity is shopping. Everyone does it, everywhere and almost every day. However, for shopkeepers the retail market will change drastically. Anyone who wants to stay ahead of the ruthless competition will be forced to create a strong brand name. Branding a Store reveals how to make your shop a winner. A survival strategy for shops.

Cover DEF.indd 2

Susie Breuer

blue is the new black

‘‘This book is an absolute must-read for everyone working in fashion or with ambitions to do so.’’ Mariëtte Hoitink

But they are not the only ones for whom this is relevant; for all those fashion professionals who work in design, marketing, sales, csr, legal and financial departments, this book will provide some insight into why they occasionally find their production colleagues reaching their boiling points, running through corridors screaming and banging their heads against walls. I would highly recommend the general reader curious about clothes to give this book a go as well.

In 1 to 1, Michel van Tongeren expands the Platform Development Model he introduced in Retail Branding 10 years ago. He follows the customer’s journey from the couch at home to buying the physical product and covering all the steps in between, offline and online.

Designing Meaningful Play offers a transmedial approach to the art of creating play experiences. The authors provide a big game design approach to games and the possible use of games, stories, music and everything else you can find to inform your design. The book takes you step by step through the why, what and how of play design.

Design: Martin Venezky l English l 100 colour illustrations l 192 pages l Paperback with flaps l 24 x 17.5 cm l € 29.90 l ISBN 978 90 6369 292 6 l Spring 2013

New

1 To 1: The Essence Of Retail Branding And Design

Designing Meaningful Play

blue is the new black The 10 Step Guide to Developing and Producing a Fashion Collection

Blue is the new black

12-04-12 11:08

Written for fashion graduates, those in entry-level positions within the industry and fledgling entrepreneurs, this book demystifies the process of how to make a fashion collection. It is written for people who want to know how to create a collection - who want to roll up their sleeves and do it, but who need practical instruction on the different stages. Author: Susie Breuer | Design: Lilian van Dongen Torman | English | 232 pages | Hardcover with Key Dates Calender insert | 23 x 17.5 cm | € 34 | ISBN 978 90 6369 281 0

New

Designing Diagrams

Dynamic Identities

Designing Diagrams is a guide to the world of diagrammatic presentation of facts, thoughts, processes and relations. The effective design of a diagram is an art form in itself; it takes an understanding of the practice to create effective diagrams, and this book presents the information and inspiration that will allow designers to put the art into practice.

This visual book looks into design systems that produce living brand identities that can change in colour, pattern or shape. The book offers a systematic process of creating living brand identities and gives the reader a wealth of examples of international identities that were built on the discussed systems.

There are millions of well-made and attractive

shapes of text

ISBN 978-90-6369-271-1

isbn 978 90 6369 133 2

Reading Letters is a book about typeface legibility. In our everyday life’s we constantly encounter a diversity of reading matters, these being display types on traffic signage, printed text in novels, newspaper headlines, or ones own writing on a computer screen. All these conditions demand different considerations of the typefaces applied.

Sofie Beier

Easily accessible, and heavily illustrated, this is a most have for any designer looking for guidance when choosing a typeface for a given project.

What people said of other typography books

shaping Text

by Jan Middendorp

I don’t know where I’m going but I want to be there Sofie Beier is a type designer, researcher and lecturer employed at the School of Design under The Royal Danish Academy of Fine Arts. She holds a PhD from the Royal College of Art in London, on the subject of typeface familiarity and its relation to legibility.

This book shows the expanding field of graphic design from 1900 right through to 2020. It showcases visual rhymes between the visual productions of today and their historical counterparts. It also offers text contributions by international authors who paint a picture of the fields of creativity that designers will explore in the coming decade. Editors: Sophie Krier, Minke Kampman and Marjolijn Ruyg | 168 pages | 25 x 17.5 cm | Paperback in slipcase | € 24 | ISBN 978 90 6369 257 5

Dutch Type ‘A standard work’

reading designing for legibility letters

How do we read? • VIsual rhetoric • Navigation Dramaturgy • Organizing text on the page • Grid systems Choosing fonts • Type design: revival and reinterpretation Classification and the development of printing type The emanicipation of the sans-serif • Type for the web Details in typesetting: rules and ‘crimes’ • Design strategies Beier technologies bis A short historySofie of typographic

www.bispublishers .nl

Lettered

‘Premier Award’ istd, london

Made with FontFont (with Erik Spiekerman) ‘Our favourite type book’

A Line of Type

(with Alessio Leonardi) ‘Hysterically funny’

Creative Characters

Few of us will appreciate whether the typeface we read is legible, but we quickly notice if it is not. Creating type for optimal legibility is therefore an ungrateful task, since readers only register your failures. This book will not only help type designers create high-legibility typefaces, but also help graphic designers determine the optimal typeface for a given project. ‘Intelligent … Admirable’

This book will show you how

shaping New

aspects

In a straightforward manner, the book discusses these aspects by drawing on typography history, designers’ ideas, and by reviewing available scientific data concerning the process of reading.

I DONT KNOW KILIF 11/10/10 1:40 PM Page 1

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but some work better than others. Thanks to the cooperation of an international cast of cutting-edge designers, the arguments put forward in this book are illustrated with brilliant examples. Featuring work by Reza Abedini, Philippe Apeloig, Marian Bantjes, Luca Barcellona, Blotto, Irma Boom, Wim Crouwel, Sara De Bondt, Catherine Dixon, Gert Dooreman, Studio Dumbar, Emery Studio, EdenSpiekermann, Faydherbe/ DeVringer, Nicholas Felton, Piet Gerards, Grey 318, Klaus Hesse, Jessica Hische, House Industries, Enric Jardí, Lava, Anette Lenz / Vincent Perrottet, Seb Lester, Letman, David Pearson, Mark Porter, Nick Sherman, Mark Thompson, Alex Trochut, Büro Uebele, Xplicit, and many others.

Jan Middendorp

New -

TypoMag analyses excellence in the use of typography in more than 30 magazines from around the world and on a variety of topics. Detailed typographic solutions as used in these magazines are clearly explained and shown through numerous illustrations. TypoMag analyses magazines such as Nico, Monocle and The New York Times Magazine. It also includes resources for books and blogs on magazine design.

Design and concept: Irene Nes l English | 500 colour illustrations l 192 pages l Hardcover l 25 x 21.5 cm | € 39 | ISBN 978 90 6369 285 8 | October 2012

TypoMag

Text

Shaping Text

Writing, typesetting and printing have become part of almost everyone’s experience. However, many users are clueless about how fonts work and how to communicate best with readers. Shaping Text takes a practical and broad approach to typography. It examines the constituting elements of graphic products, including type, image, ornament, layout, and colour. Author and design: Jan Middendorp | English | 160 pages | 26 x 21 cm | Flexicover | € 29.90 | ISBN 978 90 6369 223 0

Ron van der Vlugt

LIFE HISTORIES OF 1OO FAMOUS LOGOS

Ron van der Vlugt

Cooper Black book Ward Nicolaas

Everywhere, everyday in our lives, the typeface Cooper Black turns up. Laundromats, dentists, restaurants, comic books, albums covers, magazines, advertisements, airplanes, films, art galleries and fruit gums worldwide... they all use or display Cooper Black, an all time popular font type, developed in the ‘20s by Oswald Cooper. The first step in fully understanding Cooper Black is to accept the fact that it is ugly: sexy ugly. But even without understanding anything about typography or graphic design, this Big Black and Beautiful book will guide you through your own ‘aha’ moments of recognition and surprise.

Know your onions This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. Read this book and gain 20 years’ experience in how to think like a creative, act like a businessman and design like a god. Author and Design: Drew de Soto | English | 160 pages | Paperback with flaps | 20 x 12 cm | € 17 | ISBN 978 90 6369 258 2

successful have become such an intrinsic part of society that life histories of 100 logos for world-famous brands, LogoLife shows the little steps and great leaps in the visual evolution of these iconic symbols that we often take for granted.

Cooper Black book Ward Nicolaas

Big black and beautiful In 1922, the undeniable poker face of all typefaces entered the world: Cooper Black. Cooper Black is a survivor; it outlived World War II, the first step on the moon, sleazy magazines and hurricanes. This book is a celebration of the typeface. It tells its history, but first and foremost it shows how Cooper Black has been used the world over by designers of all sorts. Author and design: Ward Nicolaas | English | 176 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 263 6

every corner of the world. Yet only some

hearts of consumers. These brands often are authentic and innovative. And they almost always have a story to tell. IKEA, Apple, Google, Innocent, Tiger beer, Starbucks: all great brands with equally great brand stories. But what makes for a good independent brand? And what are the independent brands of tomorrow? And can an independently-funded brand ever go mainstream without selling out? Indie Brands delves into the world of independent brands. This book shows the creative people behind the brand, the visual eye candy they create, the space they work in and the inspiring items they surround themselves with. From one-man brands to collective enterprises, Indie

30 INDEPENDENT BRANDS THAT INSPIRE AND TELL A STORY

INSPIRE AND TELL A STORY

BETTER LIFE JOHN ALTMAN SUPERMARKETSARAH.COM TONY’S CHOCOLONELY MILQUE ETAT LIBRE D’ORANGE MR. JONES ATYPYK YOURS ZARB MYKITA THREADLESS DO LONEWOLF MADE WITH JOY YELLOW BIRD PROJECT JOHNNY LOCO MATIÈRES À RÉFLEXION 479° POPCORN JOHN’S PHONE ESTELLE & THILD INDUSTRY OF ALL NATIONS OAT PASPARTOUT FRITZ-KOLA NU WETRANSFER PORTRAITS DE VILLES NOSTALGIA BIBICO

Fully updated and revised, LOGO R.I.P. The is aStone commemoration Twins of defunct logos that were once an integral part of the landscape, our visual culture and our lives. Many are icons of their time or can be deemed design classics. In this updated edition, several iconic trademarks (AT&T, Kodak, Lucent, Rover and Xerox and more) are added to the logo graveyard.

In Logo Life, you can read the short histories of the Apple logo and 99 other logos for worldfamous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising. Logo Life is a great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos.

61 30 INDEPENDENT BRANDS THAT

succeed in finding a place in the minds and

a commemoration of dead logotypes

Logo Life

New brands are created every single day in

Logo R.I.P.

New

Brands and logos populate our visual landscape; the most it seems as though they’ve always been there. Revealing the

fully revised and updated

New

LIFE HISTORIES OF 1OO FAMOUS LOGOS

Brands features 30 independent brands that inspire and have a story worth telling.

Inspired

Indie Brands

Inspired has returned by popular demand. The authors of this book asked themselves where ideas come from. Armed with a tape recorder and a digital camera, they set off around Europe and interviewed some forty creative thinkers. The thinkers showed them their sketchbooks, notepads and bottom drawers, allowed them to photograph theirs desks and told them what gets their creative juices going.

New brands are created every day, but only a few find a place in consumers’ minds and hearts. This book delves into the world of indie brands: brands that are driven by independent entrepreneurs and have a unique story to tell. These cutting-edge brands have great brand design, smart marketing and an innovative approach. Besides interviews with the founder(s) of the brands, loads of visual eye candy is included in this book.

By Anneloes van Gaalen indie-brands.com

BY A N N E LO E S VA N GA A L E N

New

Pop-Up Generation

Work Hard Play Harder

Pacifist Punks

The Pop-Up Generation is the youngest generation of designers who easily shift between the 2nd and 3rd dimension, between acting in the physical and the virtual world. This book examines the pop-up phenomena and captures the essence of the time we live in. It is a visual overview of the concept in architecture, design and art.

This is the fourth monograph of Studio Kluif, following Purists are Boring, Pacifist Punks and Ideas are Immortal. Work Hard Play Harder is packed with new creative projects and proofs that they still master the magic of attractive designs that go right to the core and the hearts of the public. Design and concept: Studio Kluif l English l 300 illustrations l 160 pages | 22 x 15.5 cm | hardcover in slipcase | € 19.90 | ISBN 978 90 6369 298 8 | November 2012

This is the follow-up title to Purists are Boring, showcasing more design projects by Dutch graphic design studio Studio Kluif. It shows that Kluif goes straight to the core. They don’t like showboating and pretentiousness is their favourite target. Their style is direct and simple, with a sense of humour and relativity. Kluif is all about colours; they show their true colours every day. Design: Studio Kluif | English | 160 pages | Hardcover in slipcase | 22 x 15,5 cm | € 9.90 | ISBN 978 90 6369 195 0

kwards. A magical evastating disaster l the time” School of visual Arts NYC.

ency based in the heart self-confident, bold and doing things differently. ou combine young, sucomething people like or

he perfect example of a tional fame was built via s at international conferlie, kiss and tell. You will nd why making enemies

n more fun and creative g as the SNASK-way.

New

Creative entrepreneurship candy, filth & gossip

Make Enemies SNASK is a branding, design and film agency based in the heart of Stockholm. They are young, successful, bold, edgy and selfconfident. SNASK is the perfect example of a new breed in the design world. Now they share how they think, talk, lie, kiss and tell. You will learn how to pee on yourself or tell pink lies and find out why making enemies is a good thing. Design and concept: SNASK l English l 200 illustrations l 192 pages | 23 x 16.5 cm | Paperback with flaps | € 24 | ISBN 978 90 6369 297 1 | October 2012

Don’t Eat the Yellow Snow Don’t Eat the Yellow Snow (Frank Zappa) is a collection of all the famous advice songs and many surprises as well. It gives the reader the song titles, painted by hand by the designer and a striking quote from the song lyrics as well as indexes on artist and themes. This well-produced, iconic album of words of advice from musicians is the perfect gift for music lovers of all ages. Design and concept: Marcus Kraft l English l 512 pages | 18 x 12 cm | Hardcover | € 17 | ISBN 978 90 6369 288 9 | September 2012

Graduation Guide for Design Students This book is the perfect gift for all design students embarking on their most stressful year in design education: graduation year. It helps the student to graduate as a designer by giving practical advice, design advice and by suggesting ways to make graduation less stressful and more enjoyable. Design and concept: Moniek Paus l English l 140 colour illustrations l 144 pages | 15.5 x 12 cm | Hardcover with poster as dust jacket | € 15 | ISBN 978 90 6369 286 5

New

Sustainist Design Primer Sustainist Design Primer is the first book that takes the recent idea of ‘sustainism’ - as the new ethos of the 21st century - into the realm of social design thinking and practice. It brings together the key principles for sustainist design, maps out best practices and explores workable ideas for developing future social design. Editors: Michiel Schwarz and Diana Krabbendam | Design: Robin Uleman l 100 illustrations l English l 120 pages l 24.5 x 17.5 cm l Paperback with flaps l € 19 | ISBN 978 90 6369 283 4 | Spring 2013

Never Use White Type on a Black Background The world of design is inundated with a seemingly endless list of rules. They’re familiar sayings that some designers consider to be valuable words of wisdom, but others think of them as mere restrictions. Whichever side of the fence you are sitting on, you’re bound to find this book a source of inspiration. Edited by: Anneloes van Gaalen | Design: Lilian van Dongen Torman | English | 4th print | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 207 0

Never Leave the House Naked The international fashion police is a force to be reckoned with. Armed with an endless list of rules, it acts as both judge and jury in dealing with those guilty of committing a crime against fashion. While some of these rules are nothing short of ridiculous, others serve as words of wisdom that can help prevent committing a fashion faux pas. Edited by: Anneloes van Gaalen | Design: Lilian van Dongen Torman | English | 2nd print | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 214 8

The Medium is the Message

Never Use Pop Up Windows

Every single day we’re bombarded with a regular onslaught of advertising. The paper you read, the magazine you buy: they all feature ads. It has been called the greatest art form of the 20th century, as well as the biggest evil. Whether or not you believe in a thing called ARTvertising, you’re sure to find this list of 51 rules enjoyable.

This volume in the Ridiculous Rules series is about rules in the use of the Web. It is not only about Web design, but also about rules that apply to communicating through the Internet. For each of the 51 rules covered, Van Gaalen refers to quotes by famous designers who think there is something to the rule or who have made it their own.

Never Use More Than Two Different Typefaces This is the fifth book in the Ridiculous Rules series. This one is about ridiculous – or not? – rules in typography. A joy for graphic designers and everyone who has anything to do with designing texts. Edited by: Anneloes van Gaalen | Design: Lilian van Dongen Torman | English | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 216 2

New

Never Sleep with the director Ridiculous Film Rules is the sixth book in the Ridiculous Rules series and is meant for movie lovers, silver-screen starlets and the people who get to yell ‘cut’ and ‘action’ on set. It contains 51 movie-related rules, their history and quotes by industry leaders, Hollywood big shots, indie directors and a whole list of actors and actresses.

Eat Love

Good 50 x 70

Marije Vogelzang has been designing eating concepts for 10 years now. Her primary interest is in the verb ‘to eat’. She does not design the food itself, but what she does design is more the act of eating itself and everything that surrounds that act. This 3rd printing of Eat Love is an extended edition, incorporating her latest projects and personal notes on some of her most striking eating projects.

The communications industry spends most of its time promoting beer and trainers rather than issues that really matter. The creators of the Good 50x70 project decided to create a project to reward creativity in social communication and provide charities with a database of posters they could use for free for their campaigns. Good 50x70 collects the best responses to seven briefs from seven charities addressing seven critical global issues.

Modern Living The Graphic Universe of Han Hoogerbrugge

Pro Stress #1

Pro stress #2

In a follow-up to the overview Modern Living, BIS presents the cartoon album of Pro Stress, the Internet project that occupies Han Hoogerbrugge on a daily basis. In the work of draftsman and animator Han Hoogerbrugge, the artist wrestles with humour in everyday life and investigates his obsessions, neuroses and emotions. In over 200 short cartoons, Hoogerbrugge observes the world and people like David Lynch, Nick Cave and Dr. Phil.

This is the second album of Pro Stress, the hilarious but also sometimes uncomfortable daily comic by Han Hoogerbrugge. Pro Stress #2 collects over 200 new short cartoons in which Hoogerbrugge observes the world, in delightfully humorous fashion. Besides the protagonist, who has always been an alter ego of Hoogerbrugge himself, the comics depict such famous figures as Silvio Berlusconi, Vladimir Putin, Karl Lagerfeld, the Pope and many more.

This book and full-length DVD show the unparalleled and offbeat work of one of the most original and popular animators around: Han Hoogerbrugge. Topics include animation and sound design for his groundbreaking flash animation series Hotel, Nails and of course Modern Living/Neurotica. Editor: Han Hoogerbrugge | Design: Simon Davis and Thomas Dahm | English | 200 pages | Paperback with flaps, includes DVD | 28 x 22 cm | € 39 | ISBN 978 90 6369 1875

100% N

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FA I R T R A D E

FA I R T R A D

Did we mention the perfect cookie part? *Ingredients not included.

Now available iN a good store Near you!

flour power - bakiNg your way to happiNess

John inspired us to spread the love, so spread the love we do. We exist to spread John’s values as far and wide as we can with a couple of things very close to John’s heart: wine and cookies. Everything that goes into them is 100% natural and is made with as little impact on the environment as possible. And of course they taste good. Damn good. We like to think that’s what John would have wanted.

In ‘What Would John Do?’, William Georgi channels the spirit of John Altman - baker, nudist, part-time roadie from San Francisco - to guide you through the seven stages of baking your way to happiness. Seven simple, yet powerful principles made in the kitchen, but that will spread to every area of your life. Well, some areas of your life. And if not, at least you will know how to bake the perfect cookie.

If you go travelling end up with is a do dodgier piercing. In

What Would John Do?

This is a book you will cherish for a lifetime, for contained within its pages are the secrets to making all your dreams come true. Well, some of them. And if it not, it does contain everything you need to bake the perfect cookie*.

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Advertising is dead, long live advertising

Iconic Packaging: The heinz ketchup bottle

The advertising industry is experiencing difficult times. This is the first book in which they are applied in an integrated approach to communication, allowing Tom Himpe to explain and illustrate the four motives for capturing the consumer’s attention and the eight techniques to deploy them.

In this first publication in our Iconic Packaging series, designer and branding expert Marcel Verhaaf tells the story of the Heinz Ketchup bottle. In 64 richly illustrated pages, we learn all about this iconic bottle, as well as the evolution of ketchup, the Heinz Corporation itself and their advertising campaigns.

This little book can change your life. Meeting John has in any case changed the life of the author. In the book, he introduces John Altman, a cookie baker from San Francisco. In seven chapters, we learn the seven steps required to bake a cookie, a metaphor for seven simple principles that pave the way to a happier life. And If it does not work, you can still bake a perfect cookie.

You can find your nearest purveyor of Altman goodness at www.johnaltman.org

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What Would John Do?

Creativity Today

Design Factory

BETC Paris

This is the completely revised and up-to-date English edition of the very successful book Creativiteit Hoe? Zo! The strength of this book is that the techniques for stimulating your own creativity and that of others can be applied immediately and are based on decades of advisory practice.

Design Factory mark 25 years at the forefront of Irish visual communication with a beautifully designed book that is at once a celebration of the company’s achievements and an overview of a quarter of a century of Irish graphic design. Members of Design Factory have been very much in the forefront of graphic design in Ireland. The story provides a microcosm of the evolution of Irish visual communication.

BETC was founded 12 years ago as a small creative hotshop and is now France’s largest advertising agency with 400 people on its staff. In 10 of the last 12 years, BETC has been designated the most creative agency in France and has dream clients like Evian, Peugeot, Louis Vuitton, Canal+, Vichy and others. This oversized book gives a splendid picture of BETC’s work and comes with a DVD of the agency’s best ads on film.

Dutch Architects 9

Performative Geometries

The Spontaneous City

The ninth edition of this most comprehensive overview of Dutch architecture today. This book is an excellent way of gaining a first visual impression of the signature style of Dutch architects and what they have to offer, while the website www.archined.nl offers a convenient tool for selecting offices based on objective criteria. Dutch Architecture 9 is published in an English/Dutch and a Chinese-language edition.

Within the scope of the workshop on Performative Geometries, students at the Aristotle University of Thessaloniki developed individual spatial design strategies by analyzing textile techniques and their underlying geometrical spatial appearance. The book contains visuals of the form studies between fashion, textiles, space and architecture.

This book presents the concept of the Spontaneous City as an alternative direction of design thinking and urban planning, as opposed to traditional rigid city planning. This city is user-centred, never finished, and the result of supply and demand. The book draws on the work and experience of Gert Urhahn, who works as an urban designer and architect in the city of Amsterdam.

New

Bridging the Dutch landscape The Dutch often live near water, and that proximity calls for many bridges. More than 240 bridges in Holland have been designed by ipv Delft, an industrial design bureau that has evolved to become the definitive bridge specialist in the Netherlands. In this design manual for bridges, ipv Delft shares their expertise and presents some of the creative solutions they have devised. Authors: Christa van den Berg and Gerhard Nijenhuis | English | 160 pages | Hardcover | 16.5 x 25 cm | € 29.90 | ISBN 978 90 6369 155 4

Inspiration Design methodology in design and architecture has changed significantly over the last ten years. More than ever, graphic attributes are used in contemporary architecture. A number of new design methods and applications emerged through the use of digital media, leading to a paradigm shift in the way we design. Inspiration aims to achieve a full overview of these exciting new topics from a theoretical and practical background. Authors and design: Prof. Mark Mückenheim and Dipl. Ing. Juliane Demel | English | 264 pages | Hardcover | 29.5 x 23.5 cm | € 45 | ISBN 978 90 6369 267 4 | September 2012

Folding Architecture Folding is a relatively new trend in architecture. It’s a very playful way of designing and offers free rein to spontaneity during the design process. This book gives insight into the possibilities together with results of the research the architectural faculty of the TU in Delft conducted into this technique since 2001. Vividly illustrated with a survey of much-discussed concepts, projects and buildings. Author: Sophia Vyzoviti | Design: Marielle Tolenaar | English | 13th print | 144 pages | 15 x 10.5 cm | Paperback | € 12 | ISBN 978 90 6369 059 5

Sophia Vyzoviti

Soft Shells Soft Shells

Porous and Deployable Architectural Screens

Supersurfaces

Soft Shells

This is the sequel to Folding Architecture. It shows the results of Sophia Vyzoviti’s design method of design through folding. The research in here goes a step further using more durable materials than paper but with similar qualities. The booklet makes clear how the technique of folding can be applied not only in architecture, but also to industrial, product or textile manufacture.

Digital Manufacturing In Design and Architecture This book examines the possibilities emerging for design and architecture by the introduction of novel CAD and digital manufacturing techniques, organised within five production techniques: cross segmentation, accumulation, frameworks, loops and folding. Author: Asterios Agkathidis | English | 2nd print | 136 pages | Paperback | 15 x 10.5 cm | € 12 | ISBN 978 90 6369 232 2

Modular Structures In Design and Architecture This book examines morphogenetic processes based on a combination of digital and analogue modelling and manufacturing techniques. The visual studies shown in this book have been produced in the academic context of the Technische Universitat Darmstad in classes and workshops held by the author. Author: Asterios Agkathidis | 3rd print | 136 pages | Paperback | 15 x 10.5 cm | € 12 | English edition, ISBN 978 90 6369 206 3 | German edition, ISBN 978 90 6369 208 7

Bio-structural Analogues In Architecture

Eccentric Structures in Architecture

This inspirational book seeks to discover the architectural potential of biological structures as can be found in nature, in the world of seashells, corals, plants and animals. The structures that give biological forms strength, movement and firmness are studied, illustrated and used as an inspiration for design experiments.

This book presents studies in architectural form focusing on the relationships between force, form and space to develop structure. The design processes of different structures vary from inherently unstable forms to multi-span spaces in buildings to the creation of multilayered spaces within physical shells.

New

Computational Architecture showcases many form studies using digital tools and techniques like drilling, twisting, triangulating, lofting, knotting and framing. These Asterios Agkathidis techniques are used systematically to explore spatial, geometrical and structural conditions, leading to the emergence of abstract prototypes.

Operative Design The core idea for this book is the use of operative verbs as tools for designing space. These operative verbs abstract the idea of spatial formation to its most basic terms. Examples of these verbs are expand, inflate, nest, twist, lift, embed, merge and many more. The verbs are illustrated with threedimensional diagrams and pictures of designs which show the verbs ‘in action’. Authors: Anthoni Di Mari and Nora Yoo | English l 300 illustrations l 160 pages | 15 x 10.5 cm | Paperback | € 12 | ISBN 978 90 6369 289 6 | October 2012

75 tools for creative thinking

Asterios Agkathidis

Computational Architecture

Author and design: Asterios Agkathidis l English l 300 illustrations l 160 pages | 15 x 10.5 cm | Paperback | € 12 | ISBN 978 90 6369 287 2

New Includes 5 card decks: Get Started, Check Around, Break It Down, Break Free, Evaluate & Select.

computational architecture

New

75 tools for creative thinking

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75 tools for creative thinking 75 tools for creative thinking

Designers use many creative tools that can be helpful in different A fun card deck for everyone who stages of a creative process. This needs creative inspiration. box contains 75 cards, each devoted to one tool. The tools are clearly explained and ready to use when you need to solve a problem. A wonderful and resourceful box for creative professionals and anyone who wishes to apply creative thinking to solving problems in any profession. Authors and design: Booreiland | 75 cards in a box | € 24 | ISBN 978 90 6369 275 9

Includes 5 card decks: Get Started, Check Around, Break It Down, Break Free, Evaluate & Select.

digital designing tools and manufacturing techniques

75 tools for creative thinking

computational architecture

Dutch Language

Handboek voor het leven als grafisch ontwerper

Handboek voor het opzetten van een ontwerppraktijk

Grafisch ontwerpers hebben vaak geen idee hoe ze fris van de opleiding de eerste stappen moeten zetten naar een bevredigende loopbaan. Dit boek is precies wat ze nodig hebben. Het staat vol met adviezen over hoe je de leuke projecten die je graag wil doen kan realiseren.

Dit is de startersgids voor ontwerpers. Op heldere wijze gaan de auteurs in op alle zakelijke, financiële en juridische zaken die voor een zelfstandig ontwerper van belang zijn. Met handige bijlagen, zoals voorbeelden van offertes en opdrachtbevestigingen.

Copy & Concept Deze derde en geheel vernieuwde editie bevat vele nieuwe cases, verbeteringen en aanvullingen. Copy & Concept werd al als een must-have door de reclame vakpers geprezen. Het boek volgt het creatieve proces zoals dat in de beroepspraktijk verloopt: van conceptontwikkeling tot copywriting. Dankzij de actuele cases vullen theorie en praktijk elkaar uitstekend aan. Auteurs: Bert Thobokholt, Barry de Waal en Martin Westbeek | Design: Crossmarks | Nederlands | 4de druk | 256 pagina’s | Hardcover | 28.5 x 21.5 cm | € 45,00 | ISBN 978 90 6369 254 4

De vorm van tekst

My Wonderful World of Fashion

Iedereen is een typograaf. Dat moet de conclusie wel zijn als je ziet hoe vaak mensen vandaag de dag beslissingen nemen over letterkeuze en layout. Toch weten maar weinig computergebruikers hoe letterfonts precies werken. De vorm van tekst behandelt op praktische wijze typografie in al zijn breedte en laat aan de hand van vele voorbeelden zien hoe en op welke manier typografie werkt.

Dit is de Nederlandse editie van de internationale besteller van Nina Chakrabarti. Nina’s grote verdienste is dat ze de wereld van mode heel aanstekelijk bij elkaar gebracht. Sla het boek open en het duizelt je van de illustraties van tassen, schoenen, simpele naaipatronen, tips en halve tekeningen om zelf af te maken.

Grids Het eerste volledige naslagwerk over het maken en gebruiken van grids in tal van designprojecten. Grids vormen de basis voor elk designproject. Leren hoe je ermee werkt is essentieel voor elke grafisch ontwerper. Van het werken met één kolom tot meerkoloms schema’s, gebruikmakend van typografie, kleur, beeldmateriaal en meer, leert Grids je hoe je tot een fantastisch ontwerp komt. Auteur: Beth Tondreau | Design: BTD NYC | Nederlands | 208 pagina’s | Hardcover | 25 x 21.5 cm | € 29,90 | ISBN 978 90 6369 211 7

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‘Universele ontwerpmethoden is een uitstekend methodenboek op het gebied van ontwerpen… een essentiële bron voor ontwerpers ongeacht niveau en specialisatie, en hoort als naslagwerk in de gereedschapskist van elke ontwerper.’ — William Lidwell, auteur van Universal Principles of Design, docent industrieel ontwerpen aan de Universiteit van Houston

IsBn: 978-90-6369-141-7

Of het nu gaat om een videospel, een museumtentoonstelling of een marketingcampagne, steeds is het ontwerp ervan de culminatie van concepten en praktijken uit allerlei disciplines. Dit boek is het eerste interdisciplinaire naslagwerk voor ontwerpers, dat 125 bekende vormgevingsconcepten helder beschrijft. Een standaardwerk voor ontwerpers, technici, architecten en studenten.

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Bella Martin • Bruce Hanington

Universele ontwerpprincipes ook beschikbaar

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100 manieren voor het onderzoeken van complexe problemen, het ontwikkelen van innovatieve ideeën en het ontwerpen van effectieve oplossingen

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Dit boek geeft een overzicht van 100 direct toepasbare methodes voor designonderzoek, inclusief de onderzoekstechnieken en de resultaten die ermee behaald kunnen worden. De methodes zijn ingedeeld naar type en toepasbaarheid in de fases van het designproces. Perfect voor gebruik in het onderwijs. Auteurs: Bella Martin en Bruce Hanington | Ontwerp: Bella Martin l Nederlands l 400 illustraties l 208 pagina’s l 25 x 21.5 cm l Flexicover l € 39 l ISBN 978 90 6369 291 9 l September 2012

10-05-12 11:48

Wie zich in de voedselketen verdiept, valt van de ene verbazing in de andere; obesitas en honger bestaan nog altijd naast elkaar en wereldwijd verspillen we evenveel voedsel als we opeten. Kost biedt essays, interviews, (foto-)reportages en artikelen over projecten van ontwerpers, kunstenaars en wetenschappers waarvan het werkt draait om de waarde(n) van voedsel. Samenstelling: Brigitte van Mechelen en Diana Krabbendam | 124 pagina’s | Nederlands | 26 x 20 cm | Rijk in kleur geillustreerd | Paperback met flappen | € 19.90 | ISBN 978 90 6369 266 7

Games

New

Can You See What I See ew

Memory Game

It’s just more fun when you take a closer look

Mozaa is a colourful combination between domino and mosaic. It is the edge matching game that brings out the artist in you. The box contains 64 cards (tiles) which all have a unique colour combination. Take a playing card from the stack and place it next to the cards on the table, in such a way that the colours on the edges match. The one who creates the most and largest colour fields wins the game. Concept and design: Renske Solkez l 64 cards in a box | With playing rules in English, Dutch, German and French | € 15 | ISBN 978 90 6369 296 5 | September 2012

Twins Memory Game Match The Twins

New

Stewardess Quartet Game

Can SeeSee CanYou You What I See What I See Memory Game Memory Game

This is a funny version of the classic quartet game in which players collect sets of four cards by exchanging cards with other players. This version covers topics of the world of aviation. Collect four planes, stewardesses, food items, arrivals by night, items you will find in a stewardess’ bag, accessories, destinations and pilot gear.

Everyday objects get a whole new meaning or come to life by adding small sketches to them. This is the principle for this new poetic and funny memory game. One card shows an everyday object and the matching card makes you look at the object in a different way because the artist added a little drawing.

Concept: Tineke Meirink l Design: Lilian van Dongen Torman l English l 60 cards in a box | € 15 | ISBN 978 90 6369 299 5 | September 2012

71 Twins Memory Game Match The Twins

Mozaa Game

New

Twins Memory Game

Dutch Design Memory Game

After five printings of the Twins Memory Game, the creator of the game Maaike Strengholt comes up with a complete new version of this familiar mind teaser. 30 pairs of identical twins, new people, new photography, same assignment: find the most matching sets of identical twins and win.

A new variation to this familiar mind teaser. The objective in the Twins Memory Game is to find the most sets of identical twins. But be warned: identical twins are not always completely identical! For the game, Agnes Kappert has produced splendid and very naturalistic photographs of thirty sets of identical twins.

This new title in the BIS series of memory games celebrates the heroes of Dutch Design. Your task, as ever, is to find the matching cards. In this game, you have to match two objects by the same Dutch designer. The objects are distinguishable by form and by the designer’s signature. You will learn more about the internationally beloved famous Dutch designers.

Concept: Maaike Strengholt l Photography: Dim Balsem l Design: Lilian van Dongen Torman | English l 60 cards in a box | € 15 | ISBN 978 90 6369 301 5 | November 2012

Edited by: Premsela, the Netherlands Institute for Design and Fashion | 60 cards in a box | € 15 | ISBN 978 90 6369 294 0 | November 2012

This attractively finished typographic memory game includes 25 variations of the letter ‘A’. Players attempt to find matching cards and the one who has most sets wins the game. Information about the letter is included on the card, and a separate folder provides a general history of typography. Published in collaboration with ps.2 arquitetura + design | 2 x 25 cards | € 19.90 | ISBN 978 90 6369 221 6

Van Gogh Memory Game Van Gogh is one of the world’s most admired painters and the Van Gogh Museum is a must on every Amsterdam visitor’s list. In collaboration with the museum, BIS produced this creative Van Gogh Memory Game. Each set of cards consists of two different images, together forming a clear theme and telling a little story about Van Gogh’s oeuvre. Edited by: Van Gogh Museum Amsterdam | Design: Lilian van Dongen Torman | English/Dutch | 2nd print | 2 x 30 cards | € 15 | ISBN 978 90 6369 245 2

Aaltje - The Netherlands / Rodney - Aruba / Sophie - The Netherlands / Ornella - The Netherlands / Shama - India/Spain / Simon - The Netherlands Michel - The Netherlands / Nor - Sweden / Anne-Rixt - The Netherlands / Anaïs - Luxembourg / Daniel - The Netherlands / Maite - The Netherlands Giorgio - The Netherlands / Lawil - The Netherlands/Uganda / Emiel - The Netherlands / Joscha - Germany / Adam - Australia / Lysanne - The Netherlands Karin - The Netherlands / Jimmy - The Netherlands / Megegan - Afghanistan / Sameerah - United States of America / Quincy - The Netherlands Anita - Poland / Amandla - The Netherlands

The Quick Brown Fox Jumps Over The Lazy Dog

Play Van Abbe Memory by Intuition Play Van Abbe Memoryin by Intuition The Van Abbemuseum Eindhoven 60 Ar t wo r k s Co ll e c tio n Va n Ab b emuseum is famous for its experimental approach towards art’s role in society. Its collection includes key works by Lissitzky, Chagall and Picasso. It is no surprise that the museum welcomed the idea of creating a memory game. The sets have striking similarities in subject or technique, but are never by the same artist. Edited by: Van Abbemuseum | Design: Met Inhoud | English/Dutch | 2nd print | 60 cards | € 15 | ISBN 978 90 6369 241 4

Street STYLE MEMORY GAME 2

Street style memory game I

Street style memory game II

Visual Power Memory Game

This memory game challenges players to find combinations of faces and legs of young people with special characteristics and street-style clothing. These people are from all nationalities, photographed in the streets of Amsterdam by Belgian photographer Barbara Iweins. Based on their clothing, players can join the faces with the rest of the bodies.

This is a completely new version of our bestselling Street Style Memory Game by Barbara Iweins. This game allows you to play with new street styles and iconic people from all corners of the globe, all photographed on the streets of Amsterdam. The game teaches you to become a Vogueista by matching the right faces and legs of fashionable people from Amsterdam.

Concept and Photography: Barbara Iweins | Design: Lilian van Dongen Torman | 2 x 25 cards | € 12 | ISBN 978 90 6369 270 4

The photographs on the playing cards of this game are picture montages sampled from images imprinted on our visual memory as icons of the mass culture in which we live. This surprising and contemporary version of the memory game is great fun to play and good for training people’s power to remember. It guarantees hours of amusement around the kitchen or dining room table.

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Design: Arnoud van den Heuvel | 8th print | 30 x 2 cards | € 15 | ISBN 978 90 6369 098 4

Berlin Memory Game

Amsterdam Memory Game Top Box City Memory.indd 1

Amsterdam Memory Game

Berlin Memory Game

Find matching pairs of typical Amsterdam sights.

Find matching pairs of typical Berlin sights.

Amsterdam Memory Game

London Memory Game

Berlin Memory Game

Amsterdam is the world’s most cosmopolitan village. As a brand, Amsterdam is known all over the world and it’s actually even better known than the Netherlands, of which it is of course the capital. This game is devoted to images of Amsterdam. Find matching pairs of typical bridges, streets, ladies behind red light windows, houses, architectural details, kitschy Amsterdam souvenirs et cetera.

London Memory Game is made up of 25 pairs of cards about typical London themes: Big Ben, shopping, London architecture, bridges, pubs, museums, greasy eating, et cetera. Creatively visualised, it is an extra treat to play a game while learning to know the city better and from a new perspective. A folder that gives insight into the chosen subjects is included.

Supplementing the Amsterdam and London memory games, Berlin Memory Game is out now. Berlin is a city for young people and people working in the creative industry, and the cards reflect that reality. Anthony Noel is a photographer who lives in Berlin, taking brand-new, characteristic images of the city for this game. The perfect gift for lovers of Berlin.

Photography: Patrick Gleeson | Design: Lilian van Dongen Torman | 2 x 25 cards | € 12 | ISBN 978 90 6369 233 9

Photography: Anthony Noel, Jan Middendorp & Eva Czaya | Design: Lilian van Dongen Torman | 2 x 25 cards | € 12 | ISBN 978 90 6369 261 2

BrandMemory_LID_110524.pdf 1 26-7-2011 10:31:29

Various photographers | Design: Lilian van Dongen Torman | 2 x 25 cards | € 12 | ISBN 978 90 6369 226 1

18-03-10 21:19

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Fake for Real Memory Game

Brand Memory game

You Are What You Eat Memory Game

The images of Fake For Real Memory Game - both historical and contemporary - playfully visualise the classic theme of fake and real. The fun isn’t just in playing the memory game, but also in the surprising, slightly dissimilar images. Can you tell what is fake and what is real?

This game is all about knowledge of brands. Hendrik-Jan Grievink has made a selection of 30 internationally well-known brands, showing neither logo nor name on the images. The challenge is to find matching sets, based solely on their style elements and characteristic colours and a short description of the brand. Playing this game offers great fun and an excellent test of your brand knowledge.

Marije Vogelzang, author of the successful Eat Love book, adds a fantastic new game to the BIS list of creative memory games; unsurprisingly, it is all about food. Marije Vogelzang selected food that has a specific and consistent effect on our body. The task is to correctly match a food to its effect on our body. Examples include cola and burping, garlic and bad breath, pepper and sneezing, spinach and physical strength and so on.

Concept and design: Hendrik-Jan Grievink | 2 x 30 cards | € 15 | ISBN 978 90 6369 262 9

Concept: Marije Vogelzang | Design: Studio Kluif | 2 x 25 cards | € 12 | ISBN 978 90 6369 272 8

Hug someone today

Dice for change for youracts dailyofrandom acts ofhave goodness Random kindness been shown to increase our self-esteem and happiness. At the same time, the paradox of choice is known to increase our cognitive load to a degree that makes us frustrated and, ultimately, dissatisfied. So how do we benefit Think from acts of kindness positive today without straining our brains at the myriad possibilities? Get your hands on Dice for Change â&#x20AC;&#x201C; a wonderful designer set of dice featuring pictograms that help us choose a good deed for the day. Concept and design: Creative Heroes | English | Three dices in a box | â&#x201A;Ź 12 | ISBN 978 90 6369 278 0

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DiceForChange

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