INSPIRE AND TELL A STORY
New brands are created every single day in every corner of the world. Yet only some succeed in finding a place in the minds and
BETTER LIFE JOHN ALTMAN SUPERMARKETSARAH.COM TONY’S CHOCOLONELY MILQUE ETAT LIBRE D’ORANGE MR. JONES ATYPYK YOURS ZARB MYKITA THREADLESS DO LONEWOLF MADE WITH JOY YELLOW BIRD PROJECT JOHNNY LOCO MATIÈRES À RÉFLEXION 479° POPCORN JOHN’S PHONE ESTELLE & THILD INDUSTRY OF ALL NATIONS OAT PASPARTOUT FRITZ-KOLA NU WETRANSFER PORTRAITS DE VILLES NOSTALGIA BIBICO
hearts of consumers. These brands often are authentic and innovative. And they almost always have a story to tell. IKEA, Apple, Google, Innocent, Tiger beer, Starbucks: all great brands with equally great brand stories. But what makes for a good independent brand? And what are the independent brands of tomorrow? And can an independently-funded brand ever go mainstream without selling out? Indie Brands delves into the world of independent brands. This book shows the creative people behind the brand, the visual eye candy they create, the space they work in and the inspiring items they surround themselves with. From one-man brands to collective enterprises, Indie
30 INDEPENDENT BRANDS THAT INSPIRE AND TELL A STORY
30 INDEPENDENT BRANDS THAT
Brands features 30 independent brands that inspire and have a story worth telling. By Anneloes van Gaalen indie-brands.com
BY AN N E LOE S VAN GAAL E N