The True Size of Food

BIS Publishers Building Het Sieraad Postjesweg 1 1057 DT Amsterdam The Netherlands T+31(0)20 5150230 F+31(0)20 5150239 bis@bispublishers.nl www.bispublishers.nl ISBN 978-90-6369-349-7 All rights are reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission in writing from the copyright owners. Š BIS Publishers and Dik&Stijlloos www.dik-stijlloos.nl

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18 X FASTFOOD

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Smullers snack bar Train station, central hall

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Brabant cafeteria Kerkstraat 10A

JIM’s Food Factory Dommelstraat 25

Burger King Train station, central hall

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McDonald’s Demer 2

McDonald’s Markt 36

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Cafeteria Montagne Mecklenburgstraat 2

Pizza Avanti Wilhelminaplein

De Hoek cafeteria Stratumseind 10-12

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Chipper 18 Septemberplein

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De Willem Willemstraat 58-A

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Kentucky Fried Chicken Marktstraat 1

Has Donerkebab Grillroom Begijnenhof 25

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Restoquick Vrijstraat 4

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Automatiek Marks Nieuwstraat 11

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Cafeteria De Markt Markt 19b

Dik & Lang Jan van Lieshoutstraat 28

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Resto Ricus Vrijstraat 19

ALL AVAILABLE FOOD ESTABLISHMENTS WITHIN A 500-METRE RADIUS Central point: Public library Eindhoven, The Netherlands

Man is inherently an omnivore, which makes

us hunters and gatherers. For centuries, the men would go out hunting while the women gathered fruits, berries and nuts from nature.

Today, we have the food industry. Food is available ready-made and pre-shelled from the shelves in the supermarket. We no longer head into the woods to find the best berries or spend hours lying motionless in the bushes, aiming for that one small rabbit.

Instead of having to hunt for our food, it actually takes us effort to avoid yummy treats!

The temptations from the food industry are everywhere. Food can be bought on every street corner, e.g. at supermarkets, kiosks, restaurants, grocers or snack bars. Woks to Walk, coffees to go and 1-Euro breakfasts; there is no escape.

This chapter demonstrates how overwhelming this abundance actually is by depicting all eateries located within a radius of 500 meters in the Dutch city of Eindhoven, taken as an example of an average medium-sized European city.

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14 X SWEET VENDOR

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ALL FOOD ESTABLISHMENTS WITHIN A 500-METRE RADIUS 20

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BROOD2DAY Nieuwe Emmasingel 11

Bakker Bart bakery Demer 21

Subway Vrijstraat 23

Broodje Smits Wilhelminaplein 4

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Bakkerij Bart bakery Heuvel Galerie 10-11

Broodje Dubbeldik Catharinaplein 7

Pain Du Délicieux Lardinoisstraat 3

Pibo’s 18 Septemberplein 22-A

Ola Happiness Station Train station, central hall

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Bagels & Beans Jan van Lieshoutstraat 24

De Broodzaak bakery Train station, central hall

Panos Emmasingel 42

Bakkertje Bol bakery Hooghuisstraat 31d

Ice cream parlour Bastani De Stadspoort 2

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‘t Baguetje Begijnenhof 25-A

Restaurant-Cafeteria L’Escalier Heuvel Galerie 151

Cafeteria Panini Kleine Berg 79

Bagel and Juice Kleine Berg 19

Houwen’s Vlaai Train station, central hall

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La Place Piazza 62

La Place Heuvel Galerie 1

de Bijenkorf Piazza 1

GoPasta Café Catharinaplein 17

Gebak mobile bakery Markt

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Bread Box Stationsweg 2

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Brabantse Gebakwagen mobile bakery Stationsplein

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La Toscana ice cream van 18 Septemberplein

Ice cream parlour Roma Heuvel Galerie 126

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Toys XL Piazza 64

17 X ASIAN FOOD

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Soho Stationsplein Stationsplein 15

Umi Kaiseki Stationsplein 45

Mood Keizersgracht 6

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Snack vending machine Train station, central hall

Yakatori & the Sushi’s Grote Berg 30

Sang Fung Hoogstraat 49

Japanese restaurant Kyoto St Antoniusstraat 18

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De Ijsbeer ice cream van Crossing Demer - Vrijstraat

Service Cinema Zien Keizersgracht 19

Nieuw Nan King Markt 19a

Sushi Haru Nieuwstraat 12

Restaurant Indonesia Jan van Lieshoutstraat 22

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Ice cream station Roma Heuvel Galerie

Cinema Pathé Dommelstraat 27

Japanese Restaurant Yokohama Stationsplein 11

Soho Jan van Lieshoutstraat 24A

Wokparadijs Catharinaplein 37

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Jamin confectionary Demer 32

Coco Sushi & Noodles Kleine Berg 149

Crystal Palace Markt 9

Tony’s Wok Away Nieuwstraat 7/C

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Take A Wok Kleine Berg 40

Easy Wok & Go Vestdijk 3

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39 TYPES OF MAYONNAISE AT THE SUPERMARKET All pictures: Albert Heijn, The Netherlands

We no longer have to hunt for our food. Food is widely available and the shelves in the supermarket are always fully stocked. In fact, they offer more choices than we can handle.

The number of levorotatory or dextrorotatory yoghurts in all their shapes, sizes, flavours and fat percentages – with or without probiotics – might often leave us indecisive. How often does it take you as long as 2 minutes to choose a single product?

Analysis shows that the top four western food companies control a substantial majority of the global sales of food products, often offering multiple brands for each type of grocery which gives consumers the false impression they actually have a choice from various competing products (2).

Why are we given al these choices?

This chapter displays a collection of products, which are all available in one single grocery store.

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75 TYPES OF CRISPS AT THE SUPERMARKET

44 TYPES OF MILK AT THE SUPERMARKET

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APPLE SAUCE Ingredients

Each food product has its ingredients written

on it, as this is mandatory. Processed foods show jaw-droppingly long lists of ingredients. Each one sounding worse than the next. National laws usually require processed food products to display a list of ingredients and specifically stipulate that certain additives must be listed. However, those additives are written in the tiniest font, almost unreadable.

Often these products taste good and look nicely manufactured, but we have no clue what we are really eating.

For instance, even though we eat it all the time, do we have any clue as to what emulsifier looks like?

Or how about E340?

This chapter provides a visual for all the ingredients for a variety of products.

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PEANUT BUTTER

MAYONNAISE

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(9)

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You are what you eat? Well yes, you are, actually. You might even say literally so. Nutrition from food provides the building blocks for our bodies. Pinch your skin and remember that it has been created from the food you have eaten.

Food can also be considered fuel; it brings us from A to B. The energy and nutrients that our bodies need in order for us to live and work are obtained from food and beverages.

Our bodies absorb liquid nutrition almost instantaneously, whereas solid food first needs to be broken down into particles small

enough to travel through our bloodstream towards our cells. The breaking down of food is a mechanical and chemical process which is carried out by our digestive system in seven stages. (12) Food stays with you longer than it takes for you to chew it.

For example, you can put a cookie in your mouth, maybe enjoy it for a few minutes and then forget all about it. But just because you can’t see it anymore, doesn’t mean it’s really gone. It has just been moved and it continues to move through your body.

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22 YEARS OLD 100 KILOS

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51 YEARS OLD 115 KILOS

+ 517 GRAMS A YEAR

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Pink cake (55 grams) Nutritional values ​​per 100 grams fat: 21 grams

protein: 4 grams carbohydrate: 60 grams

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Pear (158 grams) Nutritional values per 100 grams fat: 0 grams

protein: 2.5 grams carbohydrate: 17.5 grams

1 KCAL CARBOHYDRATE

1 KCAL FAT

1 KCAL PROTEIN

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