HEMA is a very successful international retailer with more than 500 shops in the Netherlands, Belgium, France, Luxembourg and Germany. Much of its success is due to HEMA’s strong dedication to quality design. Since 2002, Studio Kluif has worked on dozens of product lines for food, personal hygiene, kids toys and many more. The HEMA toothpaste packaging range smiles at you! 16-17 client hema, amsterdam project toothpaste packaging year 2012
The 013 Tilburg pop centre is the result of a fusion between Noorderligt, MuzieKantenWinkel and Bat Cave. This merge resulted in an internationally renowned concert hall that in the past ten years has enjoyed 2.3 million visitors. Besides the new brand communication, Kluif has also initiated and developed a 013 product line that rocks! 18-19 client poppodium 013, tilburg project bed linen, ‘ziggy’, romper, ‘ozzy’ year 2010 award finalist ccb communication prize 2011
The Noordbrabants Museum that is housed in a monumental eighteenth century city palace is the centre for art, culture and history for the Dutch province of Noord-Brabant. The museum has an alternating activity programme and a consistent collection on show. It displays paintings as from 1500, arts and crafts, historical costumes, prints, drawings and modern art. Studio Kluif designed a heritage booklet for the museum. By using the booklet you can discover the city of ’s-Hertogenbosch in an active and exciting way. 50-51 client noordbrabants museum, ’s-hertogenbosch project heritage booklet year 2012
Intratuin is the Dutch garden centre market leader. Besides designing various packaging lines for the private label, Studio Kluif is also responsible for much of Intratuin instore communication. Intratuin offers a wide range of pot and garden soil. Divided into biological, basic, ambience and premium. Studio Kluif was responsible for all these product lines. Designed with a clear basis, but each with its own recognisable look. The product itself plays the leading role in the basic packaging. The smart and clear typography immediately shows what the product is and what it is used for. 52-55 client intratuin, woerden project potting soil packaging year 2012 award gold pentawards 2012
Ixxi is an inspiring product for business presentations, exhibitions and interiors. With x’s and i’s, Ixxi is a modular connecting system with which you can make your own photo enlargement or photo collage in any format possible. Robot is the first design in the Kids Wallpaper collection, specially designed by Studio Kluif. The cards are printed on both sides and can be rotated and clicked as often as you like. 72-73 client ixxi, ’s-hertogenbosch project wallpaper ‘robot’ year 2012
Pallet: uncompromising furniture. The Pallet furniture designs are bold, tough and clear. What you seat is what you get! Studio Kluif developed the entire identity for Pallet. The Pallet logo refers to the enormous nut which is used to assemble the Pallet furniture. 74-77 client pallet, nijmegen project product booklet, corporate identity year 2012
INDEX
AWARDS AND NOMINATIONS
bis publishers
8-13
bkkc
78-79, 124-127
bruna
114-115
bureau babel
132-133
fatboy
20-41, 58-61
food valley
136-137
de gruyter fabriek
158-159
heinz
128-129
hema
16-17, 70-71, 80-81,
118-123, 140-141
intratuin
52-57, 160-161
ixxi
72-73
jheronimus
96-103
lef magazine nedap
162-165 82-91, 110-111
nomobese
62-63
noordbrabants museum
50-51
nsecure
144-147
omron
66-69
pallet
74-77
pep
92-93
poppodium 013
18-19, 42-43
portretnet
168-169
shoeby
142-143
sprangers bouwbedrijf
44-47
stichting jheronimus bosch 500
106-109,
116-117, 138-139, 148-155 studio kluif suominen codi wipes tegel bv theatergroep stella den haag
170-173 64-65 14-15, 94-95 104-105,
112-113, 134-135, 166-167 vrumona web
48-49, 130-131 156-157
studio kluif corporate identity nomination dutch corporate identity prize 2001 nedap annual report, ’rules, knowledge and sense’ nomination best dutch annual report 2003 hema packaging baby care products winner adcn prize (silver lamp) 2003 nomination dutch design awards 2004 nedap annual report, ’work happily’ nomination best dutch annual report 2004 nomination new york festivals 2004 newrulez media corporate identity nomination dutch design awards 2005 tielen printers calendar winner dutch calendar prize 2006 nedap annual report, ’innovation’ nomination new york festivals 2006 packaging sisi drinks nomination san accent 2007, in collaboration with doom & dickson and combat hema packaging crafts products, ’art & fun’ merit winner european design awards 2008 nomination adcn prize 2008 hema waffle ice cream sandwich packaging winner adcn prize 2009 finalist new york festivals 2009 hema choco-kite ice cream packaging winner adcn prize 2009 finalist new york festivals 2009 nedap annual report, ‘we’re traveling...’ winner silver european design awards 2009 nomination adcn prize 2009 nomination new york festivals 2009 hema garden & outdoor packaging selected for dutch design awards 2009 snor publishers, ‘lunchbox book’ winner gourmand cookbook awards 2009 bis publishers book, ‘eat love’ winner bronze european design awards 2009 winner silver gourmand cookbook awards 2010 nedap annual report, ‘endless energy’ winner best dutch annual report 2009 winner silver european design awards 2010 finalist new york festivals 2010 nomination german design award 2012 013 corporate identity finalist ccb communication prize 2010 hema packaging markers and crayons nomination adcn prize member jury 2011 nomination adcn prize professionals jury 2011 nedap annual report, ‘be different to make the difference’ finalist new york festivals 2011 jheronimus bosch 500 branding wolda merit award 2011 poppodium 013 website best podium website agendainfo award 2011 bis publishers book, ‘indie brands’ finalist european design awards 2012 intratuin potting soil packaging gold pentawards 2012
PUBLICATIONS
360º design, china ‘the netherlands’ actar, spain ’super holland design’ adcn 2009, the netherlands ‘voor wie je het eigenlijk doet’ adformatie, the netherlands ava publishing sa, switzerland ‘basics design layout 02’ ‘packaging the brand’ brabants dagblad, the netherlands cap & design, sweden chois gallery, china ‘brand & identity design’ ‘chois package 2’ ‘chois package 3’ creatie, the netherlands credits, the netherlands D-C-2, the netherlands european design awards 2008, greece european design awards 2009, greece european design awards 2010, greece fonk, the netherlands futu, poland ‘colour & branding’ gallery, usa ‘the world’s best graphics’ ‘the world’s best packaging’ ‘gallery magazine 16’ ‘gallery magazine 17’ ‘gallery magazine 18’ gestalten, germany ‘fully booked’ ‘boxed & labelled’ gingko press, usa ‘vivid! the allure of color in design’ greytones, the netherlands ‘the human freakshow’ hermann schmidt mainz, germany ‘reporting’ hightone book, china ‘top graphic design’ ideafried, taiwan ‘the keywords on visual arts in the netherlands’ identity matters, the netherlands idn, hongkong ‘the colour issue’ index book, spain ‘basic pack’ ‘common interest’ ‘green graphics’ ‘typoshirt one’ ‘around europe packaging’ ‘logo book’ ‘selected b, graphic design from europe’ items, the netherlands kak, russia ‘dutch design edition’ kek, the netherlands lürzer’s archive, austria lürzer’s archive special, austria ‘200 best packaging design worldwide’ mao mao, spain
‘direct mailings’ novum, germany ‘world of graphic design’ ooogo, japan ‘brand 2010’ ‘capture the best shopping bags’ ‘explore more possibilities of design’ ‘brand! vol.3’ pie books, japan ‘business stationery’ ‘making the brand’ ‘shop image graphics’ printbuyer, the netherlands print magazine, usa ‘european design 2007’ rockport, canada ‘100 principles of package design’ sandu publishers, china ‘100% european graphic design portfolio’ sendpoints, hongkong ‘mr packaging’ ‘format first vol.3’ taschen, germany ‘the package design book 02’ technology press, china ‘best world packaging’ thames & hudson, united kingdom ‘genius moves’ ‘icons of graphic design’ victionary publishers, hongkong ‘graphics alive’ ‘logology’ ‘save the date’ ‘graphics alive 02’ volkskrant, the netherlands vormberichten, the netherlands vt wonen, the netherlands
EXHIBITIONS
The foreign affairs of Dutch design, traveling 2006 Dutch Design Database, MOTI, Breda 2010
CREDITS
photography
patrick tonjes 166-167 tycho merijn 22 united studios 23, 30-31, 86-91, 108-109, 132-133, 148-151, 160-165, 168-169 illustrations factory dcvf studio ina matt visual8 collaborations supernova
48-49, 130-131 114-115 66-69, 144-145 8-13