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Bonus reform proposals at Lloyds
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Cash bonuses may be discontinued Potential move motivated by public outrage and shareholder concerns Longer term incentives may be introduced
BY BISHOY ABDOU Design Editor The banking group Lloyds is considering radically reforming its method of compensating bankers. The firm may propose to eliminate annual bonuses in favour of various longer-term incentives. The firm is 40%-owned by the UK government, after it needed capital injections due to impaired loans following the financial crisis. This comes on the heels of public outrage and shareholder dismay
at compensation structures that didn’t adequately reflect performance, and which were partially blamed for the financial turmoil of recent years. At many firms shareholder value was destroyed while employees received large payouts. It is a recurrence of this that many in Lloyds and the wider financial industry are determined to avoid. Many individuals and policy think tanks have advocated a shift away from cash bonuses to a different model, where bankers’ pay is tied to how the business performs
› Lloyds Banking Group is the latest to seek to overhaul its remuneration structure over a defined period. This design is intended to better align the interest of bankers with those of the shareholders. There have been numerous attempts by banks such as HSBC in recent to alter how their employees are paid. In many jurisdictions these changes are now required by law.
Lloyds have denied that changes are imminent, stating “We keep our remuneration plans under review at all times but have no current plans to change our structures and do not expect to do so in the forseeable future.” It is speculated that the 2014 pay round could be affected by any planned modifications, however, it is also possible that the idea might
be set aside. Lloyds decision on this matter could be indicative of which way the industry is heading as regards pay. No financial institution has yet fully implemented an overhaul, suggesting there may be significant practical difficulties associated with ending traditional annual bonuses.
Out of print - Newsweek ends an era BY CATHAL O’DOMNALLAIN Deputy Editor
› Newsweeks iconic cover - thing of the past
It was announced earlier this week that Newsweek, the iconic American political publication, will not live to see its 80th birthday, as the publication completes its transition to digital format by ending its printed edition. This switch will make Newsweek the most widely read political magazine to become a digital-only publication, portending a trend of how traditional news outlets are being forced to adapt by changing market trends. Since 2005, Newsweek’s circulation has plunged by approximately half to 1.5 million readers. Advertising dropped more than 80%, while the magazine’s annual losses had reached an estimated $40 million. These losses are rumored to have provoked a more aggressive mar-
keting policy by the publication, who recently featured controversial articles by Niall Ferguson and Ayan Hirsi Ali as their cover stories. Founded in 1933 by a former Time journalist, Newsweek has been a regular American coffee tables, having gained worldwide renown for its eclectic features and its ground-breaking stories. Two years ago Washington Post Co. sold the magazine for $1 to Sidney Harman, an audio equipment tycoon who later merged the magazine with the Daily Beast website. Last year, Sidney Harman’s family decided to pull its resources from the magazine, leaving it more reliant on its its own, steadily declining, resources. Tina Brown, the current Editor in Chief of the Newsweek/Daily
Beast, said she had long been exploring avenues towards ending the printed edition, stating that it was a matter “when” not “if.” By eschewing print, the magazine anticipates that it will save “tens of millions of dollars” in printing and distribution costs. Fears loom over the prospect that the move will not be as rational as they currently moot. Without guarantees that current Newsweek subscribers will switch over the their new web edition or that advertisers will continue to funnel funds into the enterprise, Newsweek are entering unchartered territory. It’s anticipated by the company that the magazine’s base rate of subscriptions, at $24.99 is going to lure many print subscribers. Experience of some online-
publications is mixed. US News & World Report, which went online in 2008, continues to be profitable, attracting 5.6 million unique users per month. The content, however, is largely free. Newsweek will have help of its conjoining website, The Daily Beast, as a promotional tool for its content. The Daily Beast’s traffic has grown 36% in the last year to 5 million unique users per month, according to statistics provided by the firm. Under Mrs. Brown, Newsweek has become known for its controversial covers, including one of how Princess Dianna would reportedly look at the age of 50. Brown insists, however, that “the cover will play the same role it always has as a wonderful marketplace of ideas.” 24 OCTOBER 2012 ISSUE 2 VOL 2