BIG PICTURE
Round off with Mark Burr-Lonnon, Senior Vice President of Global Service & EMEA and APAC Business, Mouser Electronics Just alongside our annual award show - BETA AWARDS, we got a chance to have an exclusive chit - chat with Mark Burr-Lonnon, Senior Vice President of Global Service & EMEA and APAC Business, Mouser Electronics. As the electronic component distribution biz is witnessing critical transformations, Mouser has been acquiring quite a market alone in India and the APAC region at large. Niloy from BISinfotech was quite fancy to apprehend the strategies of Mouser in the post-pandemic era. Hence Mark deciphers on tapping the trend of online customers, extending one-stop buying experience, propping up the inventory and lastly their pertinent leadership in the semi-distribution business. All wrapped up in the below-edited excerpts.
24 12 | 2021 BISinfotech
