Taapsee Pannu and cricketer suryakumar yadav announced

As New Brand Ambassadors For Reebok

Readers may recall that, lately, Bollywood Hungama is constantly sharing updates regarding the release date of Shah Rukh Khan’s upcoming film Jawan. Well, the makers have now made an official announcement about the film’s new release date. Shah Rukh Khan and Atlee’s first collaboration, Jawan, will be released on September 7. While sharing the news of the upcoming film getting postponed, the makers treated fans with an intriguing video. A man in disguise can be seen jumping from above in a dark backdrop. While sharing the same on his verified social media handle, Atlee wrote, “#Jawan #7thSeptember2023 Worldwide / Ready chief.”

The new poster and video have left fans excited for the forthcoming flick.

For the unversed, a source has earlier told us that Shah Rukh Khan has informed Atlee about his decision to bring the film in September 2023, to get a clear run till the release of Salaar. "Shah Rukh Khan wants to come in a clear window and not be one of the many in the crowd. He is a lion by heart and wants things to be in his focus. He believes September will do justice to the release of Jawan," the source informed Bollywood Hungama.

Speaking of Jawan, besides Khan, the film will also feature Nayanthara and Vijay Sethupathi. The action drama will be released in Hindi, Telugu and Tamil.

ReeBOk, a brand synonymous with sports and fitness, has announced a new chapter in its journey. Under the aegis of Aditya Birla Fashion and Retail Limited (ABFRL) in India, Reebok is re-establishing itself as a leading sports and performance brand with a powerful new campaign that resonates deeply with audiences.

The campaign, titled 'I am the New,' features two extraordinary individuals who have defied stereotypes and created new rules for themselves - World's No.

1 T20 batter Suryakumar Yadav and leading actor Taapsee Pannu. Their inspiring stories of overcoming challenges and charting their own paths embodies the campaign's core message – embrace your unorthodox spirit and create your own trail.

A love for sports and fitness is intrinsic to Indian culture. Sports is the heartbeat of the nation, with millions of people actively participating in and following a variety of sports across media. It is only natural that Reebok reclaims its legacy of being the premier sports and performance brand in the country, encouraging one and all to adopt fitness as way of life. In keeping with this philosophy, the 'I am the New' campaign is an emotional call to action for everyone who has ever been held back by stereotypes or felt like they didn't fit in. It is a rallying cry for the youth of India to break free from limitations and embrace their true potential.