Cover Reference Book by biwac webagentur

REFERENCE BOOK

RWORLD C O

M A D E W AT

WORLD

EPT

THE

REFERENCE BOOK & IDENTITY GUIDELINES 2012/2013

Swiss Made. www.discovercover.com

COVER THE PULSE OF TIME

COVER EXPRESSIONS

Co 149

Swiss Made. www.discovercover.com

CONTENT Symbols

collections

5– 30

COVER ImpressionS Co121 Lady Chronograph Co126 Gents Chronograph Co131 Lady Co141 Lady Steel/Ceramic Co142 Lady Steel & Steel/Ceramic Co144 Gents Day Retrograde Chronograph Co145 Gents Diver

COVER ExpressionS Co99 Lady Co118 Gents Chronograph Co122 Gents Chronograph Co135 Gents Chronograph Co139 Lady Co143 Lady Co146 Lady Co148 Lady Co149 Lady Co150 Actos Gents Chronograph Co151 Corpo Lady Chronograph Co152 Quartino Gents Chronograph Co153 Lady Co154 Lady Co155 Palatino Gents Chronograph Co156 Rondino Lady

5 6 6 6 6 7 7 7

10 10 11 11 11 11 12 NEW 12 NEW 12 NEW 12+13 NEW 13 NEW 13 NEW 14 NEW 14 NEW 14+15 NEW 15

COVER reflectionS Co52 Gents Chronograph Co53 Gents Co54 Lady Co55 Gents Chrongraph Co100 Gents Chrongraph Co101 Lady Co102 Lady Co119 Lady Co120 Lady Co123 Gents Co124 Unisex Co125 Lady Co127 Lady Co129 Lady Co130 Lady Co132 Gents Co133 Lady Co134 Gents Chrongraph Co135 Gents Chrongraph Co137 Gents Co138 Lady Co140 Gents Day Retrograde Co147 Lady Co157 Melodie Lady MECHANICAL M2 Gents Automatic M3 Gents Automatic M5 Gents Automatic Chronograph M6 Gents Automatic Chronograph

17 18 18 18 19 19 19 20 20 21 21 22 22+23 23 23 24 24 24+25 25 25 25+26 26 26 NEW 27 NEW 27

27+28 28 29+30 30

THE COMPANY

32–33

IDENTITY GUIDELINES

34–41

REFERENCE BOOK

SYMBOLS

Stainless steel Acier Edelstahl

Quartz movement Mouvement à quartz Quarzwerk

Rotating bezel Lunette tournante Drehlunette

Plated Plaqué Beschichtet

Automatic movement Mouvement automatique Automatik Uhrwerk

EOL: Battery end of life indication. When the second hand jumps every 4 seconds, the battery should be changed in the next 2–3 weeks

Sapphire glass Verre saphir Saphirglas

Chronograph Chronographe Chronograph

Mineral glass Verre mineral Mineralglas

Big Date Grande date Grosses Datum

Water-resistant up to 30 M Etanche jusqu’a 30 M Wasserdicht bis 30 M

Dual Time Dual Time Dual Time

Water-resistant up to 50 M Etanche jusqu’a 50 M Wasserdicht bis 50 M

SWAROVSKI ELEMENTS SWAROVSKI ELEMENTS SWAROVSKI ELEMENTS

Water-resistant up to 100 M Etanche jusqu’a 100 M Wasserdicht bis 100 M

Ceramic Céramique Keramik

EOL: Indication de fin de vie de la pile. Quand l’aiguille des secondes se déplace au rythme de 4 secondes, la pile doit être remplacée dans les 2 à 3 semaines qui suivent EOL: Batterie-End Anzeige. Wenn sich der Sekundenzeiger im 4-Sekunden-Rhythmus bewegt, sollte die Batterie in den nächsten 2–3 Wochen ausgewechselt werden

Water-resistant up to 200 M Etanche jusqu’a 200 M Wasserdicht bis 200 M

Screw crown Couronne vissée Verschraubte Krone

REFERENCE BOOK

COVER IMPRESSIONS Moments of highest precision. Tangible quality in every detail. Precious, perfect, impressive. Des moments d’une précision extrême. Une qualité perceptible jusque dans le moindre détail. Valeur, perfection, fascination. Augenblicke höchster Präzision. Fühlbare Qualität bis ins Detail. Wertvoll, perfekt, beeindruckend.

Co121 Lady Chronograph Co126 Gents Chronograph Co131 Lady Co141 Lady Steel/Ceramic Co142 Lady Steel & Steel/Ceramic Co144 Gents Day Retrograde Chronograph Co145 Gents Diver

REFERENCE BOOK

COVER IMPRESSIONS

Co121 Chronograph Ø 37 mm Co121.ST1M

Co121.ST2M

Co121.PL2M Movement: Mouvement: Uhrwerk:

ETA Quartz chronograph movement ETA Mouvement à quartz chronographe ETA Chronograph Quarzwerk

Cal. G15.211 Cal. G15.211 Kal. G15.211

Co126 Chronograph Ø 44 mm

COVER IMPRESSIONS

Co126.ST2M

Co126.BI1M

Co126.ST2LBK

Co126.BI1LBK Movement: Mouvement: Uhrwerk:

Co126.RPL1LBK

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 5030.D Cal. 5030.D Kal. 5030.D

Co131 2835 mm

Co131.ST1M/SW

Co131.ST2M/SW

Co131.PL2M/SW

Co131.ST2LBK/SW

Co131.BI1LBK/SW

Co131.RPL1LBK/SW

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.501 Cal. 902.501 Kal. 902.501

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.002 Cal. 902.002 Kal. 902.002

Co141 2227 mm

Co141.ST1M/CER

Co141.ST2M/CER

Co141.RPL2M/CER

Models available according to country specific selection. Disponibilité des modèles adaptée aux besoins spécifiques de chaque pays. Länderspezifische Verfügbarkeit der Modelle. All models are subject to alterations. Modèles sous réserve de modifications. Modelländerungen vorbehalten.

REFERENCE BOOK

COVER IMPRESSIONS

Co142 Ø 32.5 mm

Co142.ST1M/CER

Co142.ST2M/CER

Co142.ST2M Movement: Mouvement: Uhrwerk:

Co142.PL2M

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Co144 Day Retrograde Chronograph 4243 mm Co144.ST2M

Co144.ST1LBK

Co144.RPL1LBR Movement: Mouvement: Uhrwerk:

Co144.ST2LBK

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 8040.N Cal. 8040.N Kal. 8040.N

Co145 Ø 44 mm

Co145.ST1M

Co145.ST2M

Co145.ST1RUB

Co145.ST1RUB/O Movement: Mouvement: Uhrwerk:

Co145.RPL1RUB

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Co145.RPL2RUB/W Cal. F06.111 Cal. F06.111 Kal. F06.111

COVER IMPRESSIONS

Co144.ST1M

REFERENCE BOOK

COVER EXPRESSIONS Experience the sound of time. Intensive and individual out of conviction. Inspiring, passionate, exciting. La joie de vivre dans sa plus pure expression. Intensité et individualité par conviction. Inspiration, passion, dynamisme. Emotionaler Ausdruck der Lebenslust. Aus Überzeugung intensiv und individuell. Inspirierend, leidenschaftlich, aufregend.

Co99 Lady Co118 Gents Chronograph Co122 Gents Chronograph Co135 Gents Chronograph Co139 Lady Co143 Lady Co146 Lady Co148 Lady Co149 Lady Co150 Actos Gents Chronograph Co151 Corpo Lady Chronograph Co152 Quartino Gents Chronograph Co153 Lady Co154 Lady Co155 Palatino Gents Chronograph Co156 Rondino Lady

REFERENCE BOOK

COVER EXPRESSIONS

Co99 Ø 32 mm

Co99.ST22M/SW

Co99.PL22M/SW

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Co99 Ø 32 mm

COVER EXPRESSIONS

Co99.ST2M/SW

Co99.PL2M/SW

Co99.BPL1M/SW

Co99 Ø 32 mm

Co99.ST2LBK/SW

Co99.ST2LWH/SW

Co99.PL2LBR/SW

Co99.BPL1LBK/SW Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Co118 Chronograph Ø 42.5 mm Co118.BPL1M

Co118.ST2M

Co118.PL1M

Co118.BI1RUB Movement: Mouvement: Uhrwerk:

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 5030.D Cal. 5030.D Kal. 5030.D

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COVER EXPRESSIONS

Co122 Chronograph 3640 mm Co122.ST1M

Co122.ST2M

Co122.BI1M

Co122.ST2LBK Movement: Mouvement: Uhrwerk:

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 5040.B Cal. 5040.B Kal. 5040.B

Co135 Chronograph Ø 42 mm Co135.BI1M/R

Co135.BI1M/Y

Co135.ST2LBK Movement: Mouvement: Uhrwerk:

Co135.BI1LBK/R

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Co135.BI1LBK/Y Cal. 5030.D Cal. 5030.D Kal. 5030.D

Co139 Ø 36 mm

Co139.ST1LBK/SW

Co139.RPL9LBR/SW

Co139.ST2LWH/SW

Co139.PL2LWH/SW Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

COVER EXPRESSIONS

Co135.ST2M

Co143 Ø 38 mm

Co143.ST1LBK/SW

Co143.ST2LWH/SW

Co143.PL2LWH/SW

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COVER EXPRESSIONS

Co146 2924 mm

Co146.ST1M/SW

Co146.ST2M/SW

Co146.PL2M/SW Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Co148 3130 mm

COVER EXPRESSIONS IMPRESSIONS

Co148.ST1M/SW

Co148.ST2M/SW

Co148.PL2M/SW

Co148.ST1LBK/SW

Co148.ST2LWH/SW

Co148.RPL1LBK/SW

Movement: ETA Quartz movement Mouvement: ETA Mouvement à quartz Uhrwerk: ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Movement: ETA Quartz movement Mouvement: ETA Mouvement à quartz Uhrwerk: ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Movement: Mouvement: Uhrwerk:

Cal. 5040.D Cal. 5040.D Kal. 5040.D

Co149 2029 mm

Co149.ST1M/SW

Co149.ST2M/SW

Co149.PL2M/SW

Co150 Actos Chronograph Ø 44 mm Co150.ST1M

Co150.ST2M

Co150.BI8M Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

REFERENCE BOOK

COVER EXPRESSIONS

Co150 Actos Chronograph Ø 44 mm Co150.ST1LBK

Co150.ST2LBK

Co150.ST8LBK

Co150.RPL1LBK Movement: Mouvement: Uhrwerk:

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 5040.D Cal. 5040.D Kal. 5040.D

Co151 Corpo Chronograph 3234 mm Co151.PL2M/SW

Co151.BPL1M/SW

Co151.ST2LWH/SW

Co151.ST2LBK/SW

Movement: ETA Quartz chronograph movement Mouvement: ETA Mouvement à quartz chronographe Uhrwerk: ETA Chronograph Quarzwerk

Co151.ST2LPU/SW Cal. G15.211 Cal. G15.211 Kal. G15.211

Co152 Quartino Chronograph 4241.5 mm Co152.ST1M

Co152.ST2M

Co152.ST1LBK

Co152.ST2LBK

Co152.ST3LBR

Movement: Mouvement: Uhrwerk:

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 5040.D Cal. 5040.D Kal. 5040.D

Movement: Mouvement: Uhrwerk:

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 5040.D Cal. 5040.D Kal. 5040.D

COVER EXPRESSIONS IMPRESSIONS

Co151.ST2M/SW

Co152 Quartino Chronograph 4241.5 mm Co152.BPL1RUB

Co152.BPL1RUB/G

Co152.BPL1RUB/O

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COVER EXPRESSIONS

Co153 Ø 38 mm

Co153.ST1LBK/SW

Co153.RPL1LBK/SW

Co153.ST2LWH/SW

Co153.PL2LWH/SW Movement: Mouvement: Uhrwerk:

Co153.ST2LPU/SW

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Co154 Ø 36 mm

COVER EXPRESSIONS IMPRESSIONS

Co154.ST1M/SW

Co154.ST2M/SW

Co154.PL2M/SW

Co154.PL2LWH/SW

Co154.ST1LBK/SW

Movement: ETA Quartz movement Mouvement: ETA Mouvement à quartz Uhrwerk: ETA Quarzwerk

Co154.RPL1LBK/SW Cal. 902.101 Cal. 902.101 Kal. 902.101

Co154 Ø 36 mm

Co154.ST2LWH/SW

Co154.ST10LPK/SW

Co154.ST55LPU/SW

Co154.ST66LBU/SW Movement: ETA Quartz movement Mouvement: ETA Mouvement à quartz Uhrwerk: ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Co155 Palatino Chronograph Ø 42 mm Co155.ST1M

Co155.ST2M

Co155.ST1LBK

Co155.ST2LBK Movement: Mouvement: Uhrwerk:

Co155.ST3LBR

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 5021.D Cal. 5021.D Kal. 5021.D

REFERENCE BOOK

COVER EXPRESSIONS

Co155 Palatino Chronograph Ø 42 mm Co155.BPL1RUB

Co155.BPL1RUB/G

Co155.BPL1RUB/O Movement: Mouvement: Uhrwerk:

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 5021.D Cal. 5021.D Kal. 5021.D

Co156 Rondino Ø 28 mm Co156.ST2M

Co156.PL2M

Co156.RBI2M Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.002 Cal. 902.002 Kal. 902.002

COVER EXPRESSIONS IMPRESSIONS

Co156.ST1M

REFERENCE BOOK

COVER REFLECTIONS Excellence through tradition. Focusing on reliability and know-how. Classic, harmonious, elegant. La tradition, une force vive. Une option délibérée pour ce qui a fait ses preuves. Design classique, harmonie, élégance. Tradition als Stärke. Mit Fokus auf das Bewährte. Klassisch, harmonisch, elegant.

Co52 Gents Chronograph Co53 Gents Co54 Lady Co55 Gents Chrongraph Co100 Gents Chrongraph Co101 Lady Co102 Lady Co119 Lady Co120 Lady Co123 Gents Co124 Unisex Co125 Lady Co127 Lady Co129 Lady Co130 Lady

Co132 Gents Co133 Lady Co134 Gents Chrongraph Co135 Gents Chrongraph Co137 Gents Co138 Lady Co140 Gents Day Retrograde Co147 Lady Co157 Melodie Lady MECHANICAL M2 Gents Automatic M3 Gents Automatic M5 Gents Automatic Chronograph M6 Gents Automatic Chronograph

REFERENCE BOOK

COVER REFLECTIONS

Co52 Chronograph Ø 41 mm Co52.ST1M

Co52.ST2M

Co52.ST1LBK

Co52.ST2LBK Movement: Mouvement: Uhrwerk:

Co52.PL2LBR

ETA Quartz chronograph movement ETA Mouvement à quartz chronographe ETA Chronograph Quarzwerk

Co52.RPL1LBK Cal. G10.211 Cal. G10.211 Kal. G10.211

Co53 3450 mm

COVER REFLECTIONS

Co53.ST1M

Co53.ST2M

Co53.BI2M

Co53.PL2M Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 955.412 Cal. 955.412 Kal. 955.412

Co53 3450 mm

Co53.ST1LBK

Co53.ST2LBK

Co53.BI2LBR

Co53.PL2LBR Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 955.412 Cal. 955.412 Kal. 955.412

Co54 21.525 mm

Co54.ST2M

Co54.BI2M

Co54.PL2M

Co54.ST2LBK Movement: Mouvement: Uhrwerk:

Co54.BI2LBR

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Co54.PL2LBR Cal. 902.101 Cal. 902.101 Kal. 902.101

REFERENCE BOOK

COVER REFLECTIONS

Co55 Chronograph 3134.5 mm Co55.ST1M

Co55.ST2M

Co55.PL2M

Co55.ST1LBK Movement: Mouvement: Uhrwerk:

Co55.ST2LBK

ETA Quartz chronograph movement ETA Mouvement à quartz chronographe ETA Chronograph Quarzwerk

Co55.PL2LBR Cal. G15.211 Cal. G15.211 Kal. G15.211

Co100 Chronograph Ø 42 mm Co100.PL1M

Co100.BPL1M

Co100.RPL1M Movement: Mouvement: Uhrwerk:

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 5030.D Cal. 5030.D Kal. 5030.D

Movement: Mouvement: Uhrwerk:

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Cal. 5030.D Cal. 5030.D Kal. 5030.D

Co100 Chronograph Ø 42 mm Co100.ST1LBK

Co100.ST2LBK

Co100.RPL1LBR

COVER REFLECTIONS

Co100.ST2M

Co101 Ø 30.5 mm

Co101.ST1M/SW

Co101.ST2M/SW

Co101.BI2M/SW

Co101.PL2M/SW Movement: Mouvement: Uhrwerk:

Co101.ST1LBK/SW

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Co101.PL2LBK/SW Cal. 902.101 Cal. 902.101 Kal. 902.101

REFERENCE BOOK

COVER REFLECTIONS

Co102 2535.5 mm

Co102.ST1M/SW

Co102.ST2M/SW

Co102.PL2M/SW Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Co102 2535.5 mm

COVER REFLECTIONS

Co102.ST1LBK/SW

Co102.ST2LWH/SW

Co102.PL2LBK/SW

Co102.RPL1LBK/SW

Co102.RPL2LBK/SW

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.002 Cal. 902.002 Kal. 902.002

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.002 Cal. 902.002 Kal. 902.002

Co119 Ø 28 mm

Co119.ST1M

Co119.ST2M

Co119.ST22M

Co119.BI2M

Co119 Ø 28 mm

Co119.ST2M/SW

Co119.PL2M/SW

REFERENCE BOOK

COVER REFLECTIONS

Co120 2324.5 mm

Co120.ST1M/SW

Co120.ST2M/SW

Co120.PL2M/SW Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.501 Cal. 902.501 Kal. 902.501

Co123 Ø 38.5 mm

Co123.ST2M

Co123.BI2M

Co123.PL1M Movement: Mouvement: Uhrwerk:

Co123.PL2M

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Co123.PL3M Cal. 955.412 Cal. 955.412 Kal. 955.412

Co123 Ø 38.5 mm

Co123.ST1LBK

Co123.ST2LBK

Co123.PL1LBK

Co123.PL2LBK Movement: Mouvement: Uhrwerk:

Co123.PL3LBK

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 955.412 Cal. 955.412 Kal. 955.412

COVER REFLECTIONS

Co123.ST1M

Co123 Ø 38.5 mm

Co123.ST22M

Co123.BI22M

Co123.PL22M

Co123.ST22LBK Movement: Mouvement: Uhrwerk:

Co123.PL22LBK

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 955.412 Cal. 955.412 Kal. 955.412

REFERENCE BOOK

COVER REFLECTIONS

Co124 Ø 35 mm

Co124.ST1M

Co124.ST2M

Co124.BI2M

Co124.PL1M Movement: Mouvement: Uhrwerk:

Co124.PL2M

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Co124.PL3M Cal. 902.002 Cal. 902.002 Kal. 902.002

Co124 Ø 35 mm

COVER REFLECTIONS

Co124.ST1LBK

Co124.ST2LBK

Co124.PL1LBK

Co124.PL2LBK Movement: Mouvement: Uhrwerk:

Co124.PL3LBK

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.002 Cal. 902.002 Kal. 902.002

Co124 Ø 35 mm

Co124.ST22M

Co124.BI22M

Co124.PL22M

Co124.ST22LBK Movement: Mouvement: Uhrwerk:

Co124.PL22LBK

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.002 Cal. 902.002 Kal. 902.002

Co125 Ø 25 mm

Co125.ST1M

Co125.ST2M

Co125.BI2M

Co125.PL1M Movement: Mouvement: Uhrwerk:

Co125.PL2M

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Co125.PL3M Cal. 902.002 Cal. 902.002 Kal. 902.002

REFERENCE BOOK

COVER REFLECTIONS

Co125 Ø 25 mm

Co125.ST1LBK

Co125.ST2LBK

Co125.PL1LBK

Co125.PL2LBK Movement: Mouvement: Uhrwerk:

Co125.PL3LBK

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.002 Cal. 902.002 Kal. 902.002

Co125 Ø 25 mm

Co125.BI22M

Co125.PL22M

Co125.ST22LBK Movement: Mouvement: Uhrwerk:

Co125.PL22LBK

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.002 Cal. 902.002 Kal. 902.002

Co127 Ø 28 mm

Co127.ST1M/SW

Co127.ST2M/SW

Co127.PL2M/SW

Co127.ST1SBK/SW

Co127.RPL9SBR/SW

Co127.PL2SWH/SW

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

COVER REFLECTIONS

Co125.ST22M

Co129 Ø 25.5 mm

Co129.ST1M/SW

Co129.ST2M/SW

Co129.BI2M/SW

REFERENCE BOOK

COVER REFLECTIONS

Co130 Ø 27 mm

Co130.ST1M/SW

Co130.ST2M/SW

Co130.PL2M/SW

Co130.ST22M/SW Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.101 Cal. 902.101 Kal. 902.101

Co132 30.535.5 mm

COVER REFLECTIONS

Co132.ST1M

Co132.ST2M

Co132.BI2M

Co132.ST22M Cal. 955.412 Cal. 955.412 Kal. 955.412

Co132 30.535.5 mm

Co132.ST1LBK

Co132.ST2LBR

Co132.PL2LBR

Co132.ST22LBK

Co132.PL22LBK Cal. 955.412 Cal. 955.412 Kal. 955.412

Co133 22.525.5 mm

Co133.ST1M

Co133.ST2M

Co133.BI2M

Co133.ST22M Cal. 902.101 Cal. 902.101 Kal. 902.101

REFERENCE BOOK

COVER REFLECTIONS

Co133 22.525.5 mm

Co133.ST1LBK

Co133.ST2LBR

Co133.PL2LBR

Co133.ST22LBK Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Co133.PL22LBK Cal. 902.101 Cal. 902.101 Kal. 902.101

Co134 Chronograph 3436.5 mm Co134.ST2M

Co134.PL2M

Co134.ST1LBK Movement: Mouvement: Uhrwerk:

Co134.ST2LBR

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Co134.PL2LBR Cal. 5040.B Cal. 5040.B Kal. 5040.B

Co135 Chronograph Ø 42 mm Co135.ST11M

Co135.ST22M

Co135.PL22M

Co135.ST11LBK Movement: Mouvement: Uhrwerk:

Co135.ST22LBK

Ronda Quartz chronograph movement Ronda Mouvement à quartz chronographe Ronda Chronograph Quarzwerk

Co135.PL22LBK Cal. 5030.D Cal. 5030.D Kal. 5030.D

COVER REFLECTIONS

Co134.ST1M

Co137 Ø 39 mm

Co137.ST1M

Co137.ST2M

Co137.PL2M

Co137.BI2M Movement: Mouvement: Uhrwerk:

Ronda Quartz movement Ronda Mouvement à quartz Ronda Quarzwerk

Cal. 515 Cal. 515 Kal. 515

REFERENCE BOOK

COVER REFLECTIONS

Co137 Ø 39 mm

Co137.ST1LBK

Co137.ST2LBK

Co137.BI2LBK Movement: Mouvement: Uhrwerk:

Ronda Quartz movement Ronda Mouvement à quartz Ronda Quarzwerk

Cal. 515 Cal. 515 Kal. 515

Co138 Ø 28 mm

COVER REFLECTIONS

Co138.ST1M

Co138.ST2M

Co138.PL2M

Co138.BI2M Movement: Mouvement: Uhrwerk:

Ronda Quartz movement Ronda Mouvement à quartz Ronda Quarzwerk

Cal. 763 Cal. 763 Kal. 763

Movement: Mouvement: Uhrwerk:

Ronda Quartz movement Ronda Mouvement à quartz Ronda Quarzwerk

Cal. 763 Cal. 763 Kal. 763

Co138 Ø 28 mm

Co138.ST1LBK

Co138.ST2LBK

Co138.BI2LBK

Co140 Day Retrograde Ø 42 mm Co140.ST1M

Co140.ST2M

Co140.ST1LBK

Co140.ST2LBK Movement: Mouvement: Uhrwerk:

Co140.PL2LBR

Ronda Quartz movement Ronda Mouvement à quartz Ronda Quarzwerk

Cal. 7004.N Cal. 7004.N Kal. 7004.N

REFERENCE BOOK

COVER REFLECTIONS

Co147 Ø 28.5 mm

Co147.ST2M/SW

Co147.PL2M/SW

Co147.BI2M/SW

Co147.ST1SBK/SW Movement: Mouvement: Uhrwerk:

Co147.RPL2SWH/SW

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Co147RPL1SBK/SW Cal. 902.101 Cal. 902.101 Kal. 902.101

Co157 Melodie 2832 mm Co157.ST2M

Co157.PL2M

Co157.BI2M Movement: Mouvement: Uhrwerk:

ETA Quartz movement ETA Mouvement à quartz ETA Quarzwerk

Cal. 902.002 Cal. 902.002 Kal. 902.002

M2 Automatic Ø 38 mm M2.ST1M

M2.ST2M

M2.ST1LBK

M2.ST2LBK Movement: Mouvement: Uhrwerk:

ETA Mechanical movement ETA Mouvement mécanique ETA Mechanisches Werk

Cal. 2836-2 Cal. 2836-2 Kal. 2836-2

COVER REFLECTIONS

Co157.ST1M

M2 Automatic Ø 38 mm M2.BI1M

M2.BI2M

M2.BI6M

M2.BI1LBK Movement: Mouvement: Uhrwerk:

M2.BI2LBR

ETA Mechanical movement ETA Mouvement mécanique ETA Mechanisches Werk

Cal. 2836-2 Cal. 2836-2 Kal. 2836-2

REFERENCE BOOK

COVER REFLECTIONS M2 Movement Mouvement Uhrwerk

M2.ST22M

M2.ST22LBK

DAY/DATE

Automatic Ø 38 mm

DAY/DATE

M2.BI22M

M2.BI22LBR Movement: Mouvement: Uhrwerk:

Improved movement decoration: Décor du mouvement: Uhrwerkveredelung: Côtes de Genève

ETA Mechanical movement ETA Mouvement mécanique ETA Mechanisches Werk

Cal. 2836-2 Cal. 2836-2 Kal. 2836-2

M3 Automatic Ø 40 mm

COVER REFLECTIONS

M3.ST11M

M3.ST22M

M3.ST66M

M3.ST11LBK Movement: Mouvement: Uhrwerk:

M3.ST22LBK

ETA Mechanical movement ETA Mouvement mécanique ETA Mechanisches Werk

Cal. 2824-2 Cal. 2824-2 Kal. 2824-2

M3 Automatic Ø 40 mm M3.PL11M

M3.PL22M

M3.PL11LBK

M3.PL22LBR Movement: Mouvement: Uhrwerk:

M3.PL33LBK

ETA Mechanical movement ETA Mouvement mécanique ETA Mechanisches Werk

Cal. 2824-2 Cal. 2824-2 Kal. 2824-2

M3 Movement Mouvement Uhrwerk

M3 Automatic Ø 40 mm M3.BI11M

M3.BI22M

M3.BI11LBK

M3.BI22LBR Movement: Mouvement: Uhrwerk:

ETA Mechanical movement ETA Mouvement mécanique ETA Mechanisches Werk

Cal. 2824-2 Cal. 2824-2 Kal. 2824-2

REFERENCE BOOK

COVER REFLECTIONS

DAY/DATE

Automatic Chronograph Ø 42 mm M5.ST1M

M5.ST2M

M5.ST1LBK

M5.ST2LBK

DAY/DATE

M5.ST4M

M5.ST4LBK

Movement: ETA Mechanical chronograph movement Mouvement: ETA Mouvement chronographe mécanique Uhrwerk: ETA Mechanische Chronographwerk

Cal. 7750 Cal. 7750 Kal. 7750

M5 Automatic Chronograph Ø 42 mm M5.ST22M

M5.ST11LBK

M5.ST22LBK

M5.PL22LBK

M5.RPL11LBK

Movement: ETA Mechanical chronograph movement Mouvement: ETA Mouvement chronographe mécanique Uhrwerk: ETA Mechanisches Chronographwerk

Cal. 7750 Cal. 7750 Kal. 7750

M5 Automatic Chronograph Ø 42 mm M5.ST11M/T

M5.ST22M/T

M5.ST11LBK/T

M5.ST22LBK/T Movement: ETA Mechanical chronograph movement Mouvement: ETA Mouvement chronographe mécanique Uhrwerk: ETA Mechanisches Chronographwerk

Cal. 7750 Cal. 7750 Kal. 7750

COVER REFLECTIONS

M5.ST11M

M5.ST1111M/T

M5.ST2222M/T

M5.ST7777M/T

M5.ST1111LBK/T

DAY/DATE

Automatic Chronograph Ø 42 mm

DAY/DATE

M5.ST2222LBK/T

Movement: ETA Mechanical chronograph movement Mouvement: ETA Mouvement chronographe mécanique Uhrwerk: ETA Mechanisches Chronographwerk

M5.ST7777LBK/T Cal. 7750 Cal. 7750 Kal. 7750

REFERENCE BOOK

COVER REFLECTIONS M5 Movement Mouvement Uhrwerk

M5.ST111M

M5.ST222M

DAY/DATE

Automatic Chronograph Ø 42 mm

DAY/DATE

M5.ST111LBK

M5.ST222LBK

Improved movement decoration: Décor du mouvement: Uhrwerkveredelung: Perlée

Movement: ETA Mechanical chronograph movement Mouvement: ETA Mouvement chronographe mécanique Uhrwerk: ETA Mechanisches Chronographwerk

Cal. 7750 Cal. 7750 Kal. 7750

M6 Automatic Chronograph 3838 mm

COVER REFLECTIONS

M6.ST1M

M6.ST2M

M6.ST1LBK

M6.ST2LBK Movement: ETA Mechanical chronograph movement Mouvement: ETA Mouvement mechanique chronographe Uhrwerk: ETA Mechanisches Chronographwerk

Cal. 7750 Cal. 7750 Kal. 7750

M6 Automatic Chronograph 3838 mm M6.PL1LBK

M6.PL2LBK

M6.RPL1LBK

M6.PL11LBK

M6.PL22LBK

Movement: ETA Mechanical chronograph movement Mouvement: ETA Mouvement chronographe mécanique Uhrwerk: ETA Mechanisches Chronographwerk

M6.RPL11LBK Cal. 7750 Cal. 7750 Kal. 7750

M6 Movement Mouvement Uhrwerk

M6 Automatic Chronograph 3838 mm M6.ST11M

M6.ST22M

M6.ST11LBK

M6.ST22LBK

Improved movement decoration: Décor du mouvement: Uhrwerkveredelung: Perlée

Movement: ETA Mechanical chronograph movement Mouvement: ETA Mouvement chronographe mécanique Uhrwerk: ETA Mechanisches Chronographwerk

Cal. 7750 Cal. 7750 Kal. 7750

REFERENCE BOOK

COMPANY INFORMATION identity guidelines

THE COMPANY

THE COMPANY Swiss watchmaking precision devoted to tradition, innovation and competence. Once more, our owner-run watch company presents a new and exciting collection. Shapes and materials displaying strong identity. Each timepiece is manufactured with passion and well- established handicraft. COVER represents tasteful and refined design following the highly valued Swiss tradition. Present in over 45 countries, COVER is a truly convincing brand.

Précision suisse au service de la tradition, de l’innovation et de la compétence. Notre entreprise familiale présente une fois de plus une nouvelle collection captivante. Formes et matériaux ont une forte identité: toute la passion et le savoir-faire de fabrication s’y manifestent. COVER est synonyme de design de bon goût tout en restant étroitement liée aux valeurs de la tradition suisse. Une marque de montres convaincante – installée dans plus de 45 pays.

Schweizer Präzision im Dienste der Tradition, Innovation und Kompetenz.

Markus Ingold CEO

Unsere inhabergeführte Uhrenfirma zeigt wieder eine aufregende, neue Kollektion. Formen und Materialien mit starker Identität: hergestellt mit Passion und viel Handwerk. COVER steht für geschmackvolles Design und ist der wertvollen Schweizer Tradition verpflichtet. Eine überzeugende Uhrenmarke – bekannt in über 45 Ländern.

THE COMPANY

COVER watches are made in Solothurn, the most beautiful baroque city of Switzerland. Our workshops are located in the old watchmaking school. Les montres COVER sont produites à Soleure, la plus belle ville baroque en Suisse. Nos ateliers sont installés dans l’ancienne école d’horlogerie. COVER Uhren werden in Solothurn, der schönsten Barock Stadt der Schweiz pro duziert. Unsere Ateliers befinden sich in der alten Uhrmacherschule.

Independent, autonomous, competitive with a striking corporate culture. Swiss watchmaking precision devoted to tradition, innovation and competence. Independant, autonome, competitif et une culture d’entreprise forte. Précision suisse au service de la tradition, de l’innovation et de la compétence. Unabhängig, eigenständig, leistungsfähig mit einer starken Firmenkultur. Schweizer Präzision im Dienste der Tradition, Innovation und Kompetenz.

IDENTITY GUIDELINES

the movie Watch our lovestory online on: www.coverwatches.com www.discovercover.com www.youtube.com

Watch our lovestory on www.discovercover.com Cover watches present a Sparrows production starring Olive Brooke and Manuel Summermatter Directed by Brian D. Phillips • Camera Reto Troxler • Make-Up Jasmin EL-Etribi Shot in Paris and at the cover headquarters in Switzerland • Special thanks to Thomas Haeberli • ALSO ON YOUTUBE

IDENTITY GUIDELINES

visuals

COVER THE PULSE OF TIME

COVER EXPRESSIONS

Co 151 Corpo Lady Chronograph

Co 152 Quartino Chronograph

Swiss Made. www.discovercover.com

Visual 1 Co151 Corpo Lady Chronograph

Swiss Made. www.discovercover.com

Visual 2 Co152 Quartino Chronograph

IDENTITY GUIDELINES

visuals Left: Product Visual Co151 Corpo Lady Chronograph/ Co152 Quartino Chronograph

COVER THE PULSE OF TIME

Right: Product Visual Co152 Quartino Chronograph

COVER EXPRESSIONS

Co 152 Quartino Chronograph Co 151 Corpo Lady Chronograph

COVER EXPRESSIONS

Co 152 Quartino Chronograph

Swiss Made. www.discovercover.com

Left: Product Visual Co151 Corpo Lady Chronograph

Swiss Made. www.discovercover.com

COVER THE PULSE OF TIME

COVER EXPRESSIONS

Right: Product Visual Co155 Palatino Chronograph

Co 151 Corpo Lady Chronograph Swiss Made. www.discovercover.com

Co 155 Palatino Chronograph Swiss Made. www.discovercover.com

IDENTITY GUIDELINES

Left: Product Visual Co150 Actos Chronograph

COVER THE PULSE OF TIME

COVER EXPRESSIONS

Right: Product Visual Co149

Co 150 Actos Chronograph

Co 149

Swiss Made. www.discovercover.com

Left: Product Visual Co156 Rondino Right: Product Visual Co148

Swiss Made. www.discovercover.com

COVER THE PULSE OF TIME

COVER EXPRESSIONS

Co 156 Rondino

Co 148 Swiss Made. www.discovercover.com

Swiss Made. www.discovercover.com

IDENTITY GUIDELINES

visuals Left: Product Visual Co147 Right: Product Visual Co140 Day Retrograde

COVER THE PULSE OF TIME

COVER REFLECTIONS

Co 147

Co 140 Day Retrograde Swiss Made. www.discovercover.com

Left: Product Visual Co141 Steel/Ceramic Right: Product Visual Co145 Diver

COVER THE PULSE OF TIME

COVER IMPRESSIONS

Co 141 Steel/Ceramic

Co 145 Diver 200 Meters Swiss Made. www.discovercover.com

Swiss Made. www.discovercover.com

IDENTITY GUIDELINES

Left: Product Visual Co145 Diver Right: Product Visual Co144 Day Retrograde Chronograph

COVER THE PULSE OF TIME

COVER IMPRESSIONS

Co 144 Day Retrograde Chronograph

COVER IMPRESSIONS

Co 145 Diver 200 Meters Swiss Made. www.discovercover.com

Left: Product Visual Co143 Right: Product Visual Co126 Chronograph

Swiss Made. www.discovercover.com

COVER THE PULSE OF TIME

COVER EXPRESSIONS

COVER IMPRESSIONS

Co 143

Co 126 Chronograph

Swiss Made. www.discovercover.com

IDENTITY GUIDELINES

LOGO

typography ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Trade Gothic

Trade Gothic Versions

Trade Gothic light Trade Gothic medium

Trade Gothic Bold No. 2

Trade Gothic LH Extended

Trade Gothic LB extended bold

IDENTITY GUIDELINES

CORPORATE SIGNATURE

One-Colour Signature on white background

One-Colour Signature on black background

Pantone 876C

4-Colour Process Signature on white background

4-Colour Process Signature on black background

40% Cyan 70% Magenta 100% Yellow 0% Black

Black Signature on white background

White Signature on black background

Colour Signature on photographic Background

White or black Signature on photographic Background

Contrast needed!

RWORLD C O

M A D E W AT

WORLD

EPT

THE

COVER THE PULSE OF TIME

COVER WATCHES Chrono AG Weissensteinstrasse 49 CH-4502 Solothurn Switzerland

Tel +41 (0)32 624 14 14 Fax +41 (0)32 624 14 15 Mail info@coverwatches.com www.discovercover.com www.coverwatches.com

Swiss Made. www.discovercover.com