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Lead a meeting or host a celebratory occasion at The Star Gallery, featuring state-of-the-art audiovisual facilities and dramatic spotlights that illuminate the elegant space. With the versatility to cater to a variety of events, The Star Gallery offers an alluring atmosphere for dynamic meetings, ceremonies or star-studded gala and performances.
THE STAR GALLERY
The Star Performing Arts Centre 1 Vista Exchange Green #04-01, Singapore 138617 Tel: (65) 6636 0055 | Fax: (65) 6636 0060 | Email: info@thestar.sg
thestar.sg
TheStarPAC
thestarperformingartscentre
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Paragon Shopping and Medical Centre
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NAME OF EVENT: AIA Tottenham Hotspurs Press Conference CLIENT: AIA Group ORGANISER: WRG Creative Communication (Asia) Limited TYPE: Press Conference VENUES: SKY100 Hong Kong Observatory Deck WHEN: February 13, 2014 PAX: 100
Tottenham Hotspurs. Spurs legend, Ledley King, also officiated the event by delivering a kick into the scenic goal post, activating the kabuki drop sequence to reveal the seamless floorto-ceiling LED wall, which led guests into the White Hart Lane, and life-sized video of the Tottenham Hotspurs players. A shirt signing ceremony took place after, where the newly branded AIA Tottenham jersey made its appearance. Along with a photo session with Tucker and Levy, the two key representatives also took questions in a Q&A session. Light food and beverages were served at a branded cocktail area where guests could mingle and be entertained by freestyled football tricksters at the same time.
SET UP The set-up for the press conference involved floor-to-ceiling branding, including a tunnel entrance, green flooring to depict a football field, branded event backdrops, as well as a largerthan-life scenic goal post stage. Spatial layout planning was also needed to take into account seating for 100 guests and catering requirements.
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CHALLENGES AND TRIUMPHS AIA was looking for a memorable and fresh experience for its new initiative: from brief to execution, the WRG team faced the challenge of a three-week turnaround, as well as industry inefficiency brought about by the Lunar New Year festivities. With the Lunar New Year festivities, many suppliers were closed as logistics were in confirmation stages, according to Michelle Lee, senior producer of WRG. “The team worked closely with the AIA team and came up with different creative solutions, such as alternative flooring material instead of real astro turf,
to ensure that the event achieved its objective,” she said. As Sky100 is located on the 100th floor of ICC Building, the team faced inevitable scheduled maintenance for the cargo lift, which was required to assist in delivering event collaterals. However, the team at the venue provided great flexibility and assistance. Lee said: “Sky100 is a great venue with a fantastic view – for one afternoon, we transformed the venue to be the highest football pitch in the world.”
Discover a zoo without fences
THERE’S NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENT. PLAN NOW, VISIT AUSTRALIA.COM/BUSINESSEVENTS
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Meeting facilities, recognised by the world.
At the 5-star One World Hotel, you can expect ample space, luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system, live feed facility and mood lighting with variable colour setting and free Wi-Fi. However, what makes corporate functions here extra special is the opportunity to put fun back into functions. Take a refreshing dip in our pools, lose yourself in a sensual massage, treat yourself to award-winning cuisine, catch the latest action flick, enjoy a round of golf or indulge in retail therapy. There’s so much to do and experience, especially with the 1 Utama shopping centre right next door. What’s more, we have been recognised locally, regionally and internationally as the Best Convention Hotel, so you know that you’ll be in good hands. Anything’s possible in One World. To add some excitement to your next event, speak to our Conventions and Events team today at 03-7712 2289ror email cne@oneworldhotel.com.my 2014 Meeting Packages Half Day Meeting Package from RM175++ per person per day Full Day Meeting Package from RM185++ per person per day Find us on
Certificate of Excellence 2014 WINNER
Asia's Leading Conference Hotel 2013 20th World Travel Awards
International Star for Leadership in Quality Award 2013 Gold Category
BrandLaureate SMEs Signature Brands Awards 2012
One World Hotel
One World Hotel Sdn. Bhd. (413467-A) first avenue , bandar utama city centre , 47800 petaling jaya, selangor, malaysia. toll free domestic: 1300 88 7888 toll free international: 1800 88 7888 tel: 603 7712 2289 fax: 603 7712 2290 email: cne@oneworldhotel.com.my website: www.oneworldhotel.com.my
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Suggested venues: Tanjong Beach – www.sentosa.com.sg; Singapore Cable Car – www.singaporecablecar.com.sg; Megazip Adventure Park – www.megazip.com.sg; Universal Studios Singapore – www.rwsentosa.com; Marine Life Park – www.rwsentosa.com; Butterfly Park and Insect Kingdom – www.jungle.com.sg; Sentosa Nature Discovery – www.sentosa.com.sg/en/nature/ sentosa-nature-discovery; ESPA – www.rwsentosa.com
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