SEPTEMBER 2021
SEPTEMBER 2021
MAXX-D Mk13 4000 lumens Handlebar mounted
DIABLO Mk12 1800 lumens
Helmet mounted
FOR STOCK CALL: 01798839300 OR EMAIL: INFO@USE.GROUP
O W N
TraceR ReAKT
Strada SB
75 Lumens Seatpost mounted ReAKT technology
1500 Lumens Bar mounted Smart Port +
T H E
R O A D
FOR STOCK CALL: 01798839300 OR EMAIL: INFO@USE.GROUP
BB_Sep_21_IFC.indd 1
11/08/2021 16:46
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w e Sen o s a w e Sen o s a w e FOLLOW US FOLLOW US Senior staff writer FOLLOW US FOLLOW US FOLLOW US Senior staff writer Sen o s a w e Sen o s a w e ebecca mo ey@b z med a co uk ebecca mo ey@b z med a co uk B keB B keB zOn zOn ne ne b keb b keb z z ebecca mo ey@b z med a co uk ebecca mo ey@b zbkeb med aey co B keB zOn ne b keb B keB zOn ne keb zukuk zukuk B keB zOn ne b keb zzaco FOLLOW US FOLLOW US FOLLOW US FOLLOW US FOLLOW US Rebecca Mo B keB zOn ne b keb zzuk keB zOn ne b zmed Rebecca Mo ey Rebecca Mo ey Rebecca Mo zOn ne b zgne BkeB keB zOn ne zey BBB keB zOn ne b keb zzkeb ebecca mo ey@b zdes med co uk ebecca mo ey@b zey med ae B keB B keB zOn zOn ne ne b keb bskeb zaey ebecca mo ey@b zgne co ebecca mo ey@b zkeb med a co B keB zOn ne b zuk B keB zOn ne bb zwriter B keB zOn ne b zwriter Senior writer Senior staff writer Senior staff staff Rebecca Mo ey Rebecca Mo ey Rebecca ey Rebecca Mo G aph c des Rebecca Morley G aph c gne G aph c des G aph c des gne Rebecca Morley Mo ey Rebecca Mo keB zOn ne bRebecca keb zOn ne b keb zkeb BkeB keB zOn ne bey@b keb zkeb BBB keB zOn ne bSenior keb zkeb Sen o s a w Sen o sMo a w e Sen o astaff w e Sen o s a w e ebecca mo ey@b z med a co uk ebecca mo z med a B keB B keB zOn zOn ne ne b keb b keb z ebecca mo ey@b z med aco co uk ebecca mo ey@b z med a co uk B keB zOn ne b keb zuk B keB zOn ne b keb zukuk B keB zOn ne b keb zzuk G aph c des gne Rebecca Morley G aph c des gne G aph c des gne G aph c des gne Rebecca Morley Rebecca Morley Rebecca Morley ebecca mo ey@b zHood med co uk ebecca mo ey@b zyHood med uk B zOn ne b keb zaey ebecca mo ey@b zb med aco mo ey@b zHood med agne co uk B keB zOn ne b keb K sK yey@b rebecca.morley@biz-media.co.uk B keB zOn ne keb Bebecca keB zOn ne b keb BkeB keB zOn ne b keb K sdes syc Hood K scb ymo rebecca.morley@biz-media.co.uk BikeBizOnline BikeBizOnline bikebiz ebecca ey@b zabikebiz med a co ebecca mo zgne med aco co BikeBizOnline BikeBizOnline bikebiz BikeBizOnline bikebiz G aph c des 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o s w e Sen o s w e James G oves James G oves James G oves Editor Sa es manage Ed o ames ames g oves@b g oves@b z med z med a co a co uk uk Sa es manage Ed o Sa es manage Sa es manage Ed o Ed o ames g oves@b z med a co uk ames g oves@b z med a co ames g oves@b z med a co uk ADVERT S NG SALES ADVERT S NG SALES ADVERT S NG SALES ADVERT S NG SALES R cha d Se e s ADVERTISING SALES R cha d Se e s R cha Se eSALES sGroves RRebecca cha d Se e sGroves ADVERTISING SALES ADVERT S NG SALES ADVERT S NG Sen o sd a w euk Sen o s a w e James James Groves o soves a w euk Sen o se w euk uk Sen o soves a w e James Groves James Sa es manage a ames gg oves@b zSen med aJames co Sa es manage ames g oves@b zaG med co uk Sa es manage Sa es manage aGroves co ames gg oves@b med uk ames g oves@b med a co ames goves@b oves@b med a co uk Rebecca Mo ey Rebecca Mo ey james.groves@biz-media.co.uk james.groves@biz-media.co.uk Mo ey Rebecca Mo ey Rebecca Mo ey james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk ames oves@b a co Sen o sADVERTISING a w e G oves James Sen o s w e James Groves G oves Sen o s w euk G oves G Sen o s w ee Sen o sw a w James Groves James Groves James Groves ames g oves@b med a co ames oves@b zaes med a co uk Sen o smed ames gcha oves@b za med co uk ames za a co uk ames gg oves@b zADVERTISING med a co uk Rebecca ey ames g oves@b zR med aSe co uk Rebecca Mo ey Rebecca Mo ey Rebecca Mo ey ames g oves@b zza med a co Groves ames g oves@b zzza med a co ames g oves@b zzG med a co Sa es manage Sa es manage Sa es manage Sa manage Sen o s w e R cha d suk James G SALES Sen o s w e cha d Se e suk Sen o s w e Sen o s a e James oves R cha d eSALES sSALES R cha Se e suk James G oves James G oves ADVERTISING SALES ADVERTISING cha d se e s@b zNG med asuk co uk Sen o sJames a w e Sen s a w ed cha d se e s@b aco uk cha d se eoves s@b zMo med aco co uk d se e s@b med aSe co uk Sen o s a w e Sen o s a w e Sen o sMo a w e Rebecca ey Rebecca Mo ey james.groves@biz-media.co.uk james.groves@biz-media.co.uk Rebecca Mo ey Rebecca Mo ey Rebecca Mo ey james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk R cha d Se eNG smed ADVERT S NG SALES R cha d Se eey sco R cha d Se eey R cha doves@b Se ezey smed ADVERT S SALES ADVERT S SALES ADVERT S SALES ebecca mo ey@b zmanage med aco uk ebecca mo ey@b zw med aNG ebecca mo ey@b zmanage med a uk ebecca mo ey@b zmanage med aco co uk ebecca mo ey@b zmanage med a co uk Sen o s a w e Sen oRebecca s a w e Sen o s a e Sen o so a w e Rebecca Mo ey ames g oves@b z med a co uk ames g oves@b z med a uk Rebecca Mo ey james.groves@biz-media.co.uk ames g oves@b z a co uk Rebecca Mo ames g z med a co uk ames g oves@b z med a co uk Rebecca Mo Mo james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk Rebecca Sa es Sa es Sa es Sa es ebecca mo ey@b z med a co uk james.groves@biz-media.co.uk ebecca mo ey@b z med a co uk ebecca mo ey@b z med a co uk 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Rebecca Mo cha d se eaey@b s@b zey med aco co uk ames gSen oves@b zw med amed uk Sen Sen o s o a s amed w w e Rebecca Mo ey cha dmanage se eza s@b zmed med aco ukuk Rebecca Mo ey Rebecca Mo ey ames gSen oves@b zey med a cha d se eey s@b ze med aco co uk cha d se e s@b zzco med aeco co uk ames g oves@b zzMo a uk ames gSen oves@b z779 med a uk Sen o s w e Sen o se a w Sen o s w ezco Sa es manage Sa es manage Sa es manage Sa es +44 0 480 5307 Sales manager Rebecca Mo ey Rebecca Mo ey +44 0 779 480 5307 +44 0 779 480 5307 +44 0 779 480 5307 Sales manager Sa es manage Sa Rebecca ey Rebecca Mo Rebecca Mo ebecca mo a uk ebecca mo ey@b zstaff med auk co uk ebecca ey@b med a co uk ebecca mo ey@b med a co ebecca ey@b zco med a uk cha d se ea s@b med co uk Sen omo s a e cha d se e s@b za a co uk o smo amo w e cha d se ees s@b ze med a uk cha d se e s@b med azco co uk o s a w Sen o s w e o sw a w Senior staff writer staff writer Senior staff writer Senior writer Senior staff writer Sen o s e Rebecca Mo ey Rebecca Mo ey Rebecca Mo ey Rebecca Mo ey Sen s w e ebecca mo ey@b zo med aMo co ebecca mo zmanage med co uk a ebecca mo ey@b z0 med uk ebecca mo ey@b zSe med co uk ebecca zw med a co uk ebecca mo ey@b co uk Sen o sSenior a w emed R cha d ea suk Sen o smo a w e R cha d Se e s5307 Sen o s w e Sen omo smo a e R cha d Se eco R cha d Se e Sen o s a o s a w e Sen o s w e Sen o s a w e cha dSen se eey@b s@b z0 asa co uk cha d se e s@b med aa co uk cha d se s@b zMo med aa co uk cha d se e s@b za med a co uk ebecca mo ey@b zey@b med amed co uk +44 0 779 5307 Sales manager Rebecca Rebecca Mo ey ey ebecca ey@b ze a co uk +44 779 480 ebecca mo ey@b zSenior med a480 co uk ebecca mo ey@b zey@b med co uk 779 480 +44 0med 779 480 5307 Sales manager Sales Sales manager Rebecca ey Rebecca Mo ey Rebecca Mo ey R cha d Se e s5307 R cha d Se eey s5307 R cha d Se eey R cha d Se ezey smanage Richard Setters ebecca mo ey@b z480 med a co uk ebecca mo ey@b z+44 a co uk Richard Setters R cha d Se e ss5307 R cha d Se e ssmanager ebecca za med a uk ebecca mo ey@b med aco co uk ebecca ey@b z480 med agne co uk Senior staff writer staff writer staff writer Senior staff writer staff writer +44 779 Sa es manage Rebecca Mo ey +44 0 779 480 Rebecca Mo ey +44 0 779 480 5307 +44 0 779 5307 Sa es manage Sa es Sa es manage Rebecca Mo Rebecca Mo Rebecca Mo G aph c des gne G aph c des gne Rebecca Morley Rebecca Morley G aph c des gne G aph c des G aph c des gne Rebecca Morley Rebecca Morley Rebecca Morley Rebecca ebecca mo ey@b zRebecca med a co uk Mo ey ebecca mo ey@b zSenior med az5307 co uk ebecca mo ey@b zo med a co uk ebecca mo ey@b z0Senior med a co uk Sen o s a w e Sen o s a w e Senior staff writer Sen s a w e Sen o s a w e Sen o s a w e Senior staff writer Senior staff writer Senior staff writer Rebecca Mo ey cha d se e s@b z med a co uk Senior staff Rebecca Mo ey cha d se e s@b z med a co uk Rebecca Mo ey Rebecca Mo ey cha d se e s@b z med a co uk cha d se e s@b z med a co uk G aph c des gne Rebecca Mo ey G aph c des gne G aph c des gne G aph c des gne Rebecca Mo ey Rebecca Mo ey Rebecca Mo ey +44 0 779 480 5307 +44 0 779 480 5307 +44 0 779 480 5307 +44 0 779 480 Sen o s a w e Richard Setters ebecca ebecca mo mo ey@b ey@b z med z med a co a co uk uk Sen o s a w e Richard Setters Sen o s a w e Sen o s a w e Richard Setters Richard Setters ebecca mo ey@b zmed med a co ukuk ebecca mo ey@b zco med a co ebecca mo ey@b zd med a co cha d se e s@b zRebecca med amed co uk cha d se e s@b zmed med asuk uk cha d se s@b zSe med aco co uk cha drebecca.morley@biz-media.co.uk se e s@b zsyey@b med a uk SUBSCR BER CUSTOMER SERV CE richard.setters@biz-media.co.uk SUBSCR BER CUSTOMER SERV CE SUBSCR BER CUSTOMER SERV CE SUBSCR BER CUSTOMER CE richard.setters@biz-media.co.uk cha d se eRebecca s@b zco med auk co uk cha d se e zmed a co uk G aph c gne G aph c des gne Rebecca Morley Rebecca Morley G aph c des gne G aph c des gne G aph des gne Morley Morley Rebecca Morley R d e480 sa ebecca mo ey@b zcha med ades co ebecca mo zs@b a uk R cha Se e suk R cha Se eey sSERV cha dmed Se eey a co ebecca mo ey@b med uk ebecca mo ey@b zdmed co uk ebecca mo ey@b a co K se yc Hood K sRebecca yey@b Hood rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk ebecca mo a uk K sdes Hood K yc Hood sdes Hood rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk ebecca mo a co uk G aph c gne Mo ey Rebecca Mo ey G aph c des gne Morley G aph Mo ey G aph c des gne Mo Mo G aph c des gne G aph gne Rebecca Morley Rebecca Morley Rebecca Morley Rebecca ebecca mo ey@b zHood med a co uk +44 0 779 480 5307 ebecca mo ey@b zyc med co uk +44 779 480 5307 ebecca mo ey@b zy0 med a co uk ebecca mo ey@b zey@b med a co uk +44 0 779 5307 +44 0 779 480 5307 K s+44 yK ebecca mo ey@b z0 med a co uk K s+44 yR Hood K s779 Hood K smo ymo Hood ebecca ey@b zzdes a5307 co uk ebecca ey@b za med aco co uk ebecca mo ey@b zz(0)779 med a co uk G aph c des gne SUBSCR BER CUSTOMER SERV CE Rebecca Mo ey richard.setters@biz-media.co.uk G aph c des gne SUBSCR BER CUSTOMER SERV CE G aph c des gne G aph c des gne Rebecca Mo ey SUBSCR BER CUSTOMER SERV CE SUBSCR BER CUSTOMER SERV CE richard.setters@biz-media.co.uk Rebecca Mo ey Rebecca Mo ey richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk +44 0+44 779 480 5307 +44 0 779 480 0 779 5307 +44 0 480 (0)779 5307 G aph c gne G aph c des gne 480 5307 +44 0 779 480 5307 779 480 aph c des G aph c gne G aph c des gne K se y5307 Hood K sdes ys@b Hood rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk K s480 yz480 Hood K seam Hood sgne ya Hood rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk SUBSCR BER CUSTOMER SERV CE cha d se e z5307 med co uk SUBSCR BER CUSTOMER SERV CE SUBSCR BER CUSTOMER SERV CE SUBSCR BER CUSTOMER CE cha d e s@b zuk aco ukuk cha d se s@b zmed med aco co uk cha d se s@b zgne med aaaSERV co uk khood@da a eam co uk khood@da a eam co khood@da eam uk khood@da co uk 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To subsc be change you add ess To subsc be change you add ess To subsc be change you add ess K s y Hood K s y Hood K s y Hood khood@da a480 eam co ukukuk khood@da a eam co uk khood@da aco eam co khood@da a480 eam co khood@da ades eam co uk +44 0gne 779 5307 G aph c des gne G aph c des gne +44 0 779 480 5307 +44 0 779 5307 G aph c +44 0 779 480 5307 G aph c des gne G aph c des gne G aph c des gne G aph c gne Graphic designer Graphic designer Graphic designer Graphic designer Graphic designer KG s y Hood K s y Hood K s y Hood K s y Hood khood@da uk khood@da a eam co uk khood@da a eam uk uk khood@da a eam co khood@da a eam co uk khood@da a eam co uk G aph c des gne SUBSCR BER CUSTOMER SERV CE G aph c des SUBSCR BER CUSTOMER SERV CE G aph c des gne G aph c des gne SUBSCR BER CUSTOMER SERV CE SUBSCR BER CUSTOMER SERV CE G aph ca des G aph c gne G aph cydes des gne aph caeam des gne khood@da a co uk To subsc be change you ess K sbe K sCUSTOMER Hood ygne Hood khood@da a eam co uk To subsc be 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NG SALES email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk ema subsc p ons@b zmed auk co uk ema subsc p auk Sa es manage Sa es manage ADVERT Sa es manage Sa es manage Sa es manage ARCH VES oADVERT check on you cu en accoun sco us ADVERT S NG SALES ARCH VES ADVERT S NG SALES ARCH VES ARCH oADVERTISING check on you cu o check on cu en accoun sauk aus us oema check on you cu accoun saccount asauk us S NG SALES ADVERT S NG SALES ADVERT S NG R cha dmanage e szmed R cha d Se ezmed sen ADVERTISING SALES SALES R cha d Se eSALES sSALES R cha d Se eauk saccoun R d Se ezmed sen ADVERTISING SALES Sa manage ADVERTISING SALES ADVERTISING SALES Sa es manage Sa es manage Sa es Sa es manage Sa es manage ADVERT S NG SALES S NG SALES S NG SALES ADVERT S NG SALES R cha dcha Se eNG sVES ADVERT S NG SALES R cha d Se eNG sSALES R cha d Se eSALES sVES R cha do Se eyou sSe ADVERT S SALES ADVERT S S NG ARCH VES ARCH VES ARCH ARCH VES Sa es manage email subscriptions@bizmediauk.co.uk Sa es manage Sa es manage Sa es manage email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk acha ed ons he magaz ne a e ava ab e Sa es manage Sa es manage DgADVERT gaADVERT ed ons o he magaz ne a e ava ab eoouk D ga a ed ons o he magaz ne a e ava ab eo o DDADVERT g ed ons o he magaz ne a e ava ab e Sa es manage Sa es manage Sa es manage R cha d Se e s R cha d Se e s ADVERTISING ADVERTISING SALES SALES R cha dzsSALES Se suk R cha eauk sauk R cha dNG Se e ADVERTISING SALES ADVERTISING SALES ADVERTISING SALES ema subsc pARCH ons@b zmed auk co ukuk ema subsc pSe zmed co ema subsc pd ons@b zmed auk co ema subsc p zmed co uk cha de se e s@b zNG med aVES uk d se ed s@b zons@b med ad co uk R cha d Se e sVES cha d se eS s@b zae med asco uk cha se emed s@b med aco co uk cha de se e s@b zons@b med aSe co ADVERTISING Sa es manage Sa es manage Sa es manage Sa es manage R cha d Se e s ADVERT ADVERT NG S R cha d Se s ADVERTISING SALES ADVERT S NG R cha d Se e s ADVERT S NG ADVERT S R cha Se e s R cha d e ADVERTISING SALES ADVERTISING SALES ADVERTISING SALES ARCH VES ARCH ARCH VES cha d se s@b z co uk cha d se e s@b z med a co uk cha d se e s@b z med a co uk cha d se s@b z med a co uk R cha d Se e D gon aSSUU ed ons o magaz auk eab ava ab eoeooeo o S NG SALES Sa es manage Sa es manage R cha d Se eo she D g aSSUU ed ons o magaz ne auk ab R cha dS Se e R cha do Se e she ADVERT NG SALES D g aSSUU ed ons ne aeuk ab D g aSSUU ed ons o magaz ne aassues ava ADVERT S NG S NG SALES Sa es manage Sa es manage Sa es manage Sa es manage ARCH VES ARCH VES ARCH VES ARCH on com Recen back oeava he ARCHIVES R cha Se ezshe s5307 R cha d Se eshe s480 com Recen back o vADVERT ew on com Recen back ssues oo vvg on com Recen ssues oco he ARCHIVES ARCH ARCH VES R cha d Se e R cha d Se e smed R cha d Se e smanager es manage cha d se e s@b zsmagaz co uk cha d se eSe s@b med aene co cha d se s@b za ae cha d se s@b zmed med aco uk cha d se e s@b zSALES med 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med aRecen co uk vp ew on SSUU com ssues ARCHIVES R cha d R cha d Se ea sco R cha d Se e s480 dn se e s@b z+44 med a co vcha ew on SSUU com Recen back cha d ees s@b zSales med a co uk d se s@b zcha med co uk vd ew on SSUU com Recen ohehehe ew on SSUU com Recen back ssues o ARCHIVES ARCHIVES ARCHIVES R cha dzsSetters Se R d Se ea suk R cha d Se e pcha ed on may be ava ab eaback pco ease cha dse se ehe s@b zRecen med uk cha se e s@b zhe med a co n ed ed on may be ava euk ease ca R cha d e ed ed on may be ava epback p ease pD ed ed on may be ava ab e p ease ca cha d se s@b zaa med asuk co uk cha d se e s@b med uk d se e s@b zSe med a co +44 0 779 480 5307 +44 0 480 5307 Sales manager manager +44 0 779 5307 0 779 480 5307 +44 0 779 480 5307 Sales Sales manager manager ew on SSUU com Recen back ssues ossues ARCH VES R cha d Se e s480 vcha ew on SSUU com Recen back ssues o he R cha d Se e s5307 +44 0 779 5307 vD ew on SSUU com back ssues oab he v cha ew on SSUU com Recen back ssues oeava he ARCH VES ARCH VES ARCH VES R cha d Se e ss5307 R d Se e sa R cha d Se e Richard Richard Setters Richard Setters Richard Setters Richard Setters Sales manager dcha se e s@b ze med co uk d se e s@b zSales med asmagaz co uk cha dcha se eons s@b z779 med a co uk d se e s@b zSe med a co uk +44 0 779 480 5307 Sa es manage Sa es manage +44 0 779 480 Sales manager Sa es manage +44 0 779 480 Sa es manage Sa es manage +44 0 779 480 5307 +44 0 779 480 5307 Sales manager Sales manager Sales manager R cha d Se e s g a ed o he magaz ne a e ava ab e oca R cha d e s D g a ed ons o he ne a e e oo R cha d Se e s R d Se e s D g a ed ons o he magaz ne a ava ab eto o D g a ed ons o he magaz ne a e ava ab e o R cha d Se e s R cha d Se e s R cha d Se e s R cha d Se e v ew on SSUU com Recen back ssues o he v ew on SSUU com Recen back ssues o he v ew on SSUU com Recen back ssues o he v ew on SSUU com Recen back ssues o he cha d se e s@b a co uk +44 0 779 480 5307 p n ed on may be ava ab e p ease ca Sa es manage cha d se e s@b z med co uk cha d se e s@b z med a co uk +44 0 779 480 5307 p n ed ed on may be ava ab e p ease ca +44 0 779 480 5307 +44 0 779 480 5307 Sa es manage p n ed ed on may be ava ab e p ease p n ed ed on may be ava ab e p ease ca Sa es manage Sa es manage cha d se ethe s@b za med anare uk cha d se emagaz s@b med aco co uk cha d se e s@b zSetters med a co uk gpD a+44 ed ons o he magaz ne aSetters eab ava ab eCE oca DSUBSCR g an ed ons o he magaz ne a en ava ab e oeCE g ons o he magaz ne ap e ava ab eCE oCE DD g a+44 ed ons o he magaz ne oCE 0ed 203 143 8779 o mo e o ma on cha d se e8779 s@b med a co uk Digital editions of the magazine are available to +44 0 779 480 +44 0 779 480 5307 +44 0 203 143 8779 o mo e o ma on 203 143 8779 o mo e oSERV ma on 0 203 143 mo e n ma on Digital editions of magazine available D g a ed ons o he magaz ne a ava ab e D g a ed ons o he ne aonSERV ava ab o +44 0 779 480 5307 +44 0 779 480 +44 0779 779 480 5307 Richard Setters Richard Richard 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Contact Colin Wilkinson and synd ca on e Con ac n W k nson and synd ca e use Con ac Co n W k nson ARCH VES ARCH ARCH VES email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk co n w ksubscriptions@bizmediauk.co.uk nson@b zuse med aava uk B keB zco and son a ene ab e o cens ng n w kcon nson@b zVES med a co uk co n w k nson@b zVES med asava uk co w kand nson@b zen med ape uk B keB zn suse en aContact eava ava ab eava o cens ng B keB zand and scon con a e ab e o cens ng B keB zca and so en aCon e ava ab em o cens ng ao ed ons o he magaz ne g aand ed ons he magaz ne e ab e o D g a ed ons o he magaz ne a e ava ab e o D g asyndication ed ons o he magaz ne am ea ab e o D g a ed ons o he magaz ae epe ava ab e ouk ARCH ARCH VES ARCH VES ARCH VES ARCH VES ema ema subsc subsc p ons@b p ons@b zmed zmed auk auk co co uk uk email subscriptions@bizmediauk.co.uk ema subsc p ons@b zmed auk co uk ema subsc p ons@b zmed auk co uk ema subsc p ons@b zmed auk co uk email subscriptions@bizmediauk.co.uk email email subscriptions@bizmediauk.co.uk o oppo un es and ss ons o oppo un es and ss ons o oppo un es and pe m ss ons o oppo un es and pe m ss ons a ed ons o he magaz ne a e ava ab e o DgDD gag ed ons o he magaz ne a e ava ab e o gDa a ed ons o he magaz ne a ava ab e o DDg ed ons o he magaz ne a e ava ab e o co n w k nson@b zand med a uk ARCH VES co n w k nson@b zpe a co uk nMANAGEMENT w nson@b zmed med a co uk co n w ked nson@b zzmed med a co uk ema subsc pons ons@b auk co uk and syndication re-use. 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Dew gaD ag ed o he magaz ne ab e o MANAGEMENT D g a ed ons ohe he magaz ae e e o DD ed ons onons he magaz ne a ea ab eab o MANAGEMENT MANAGEMENT for opportunities permissions. for opportunities and permissions. for opportunities and permissions. vD ew on SSUU com Recen back ssues o he co n w k nson@b zava med a uk co non w kRecen nson@b zne med a co uk n w k nson@b med aava co uk w kARCH nson@b zes med ane co uk colin.wilkinson@biz-media.co.uk ag o he magaz aeand ava e oca ap ed ons o he magaz ne ab ehe o ARCHIVES colin.wilkinson@biz-media.co.uk co n w k nson@b ze med a co n w k nson@b zzava med a co uk D an ed ons o he magaz ne a eeab ava ab ehe g ed ons o he magaz a e ab eo aed ed o he magaz ne ae ee ava e ouk vg ew on SSUU com Recen back ssues o vons ew on SSUU com Recen back ssues ARCHIVES ARCHIVES vaons ew SSUU com Recen back ssues ooo vo ew on SSUU com Recen back ssues ohehehe ew on SSUU com Recen back ssues o he ARCHIVES ARCHIVES ARCHIVES MANAGEMENT oppo un pe m ss ons 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Recen back ssues co n w kmay zab med ao co uk g a+44 ed ons o he magaz ne a e ava ab e o D gon ed ons o he magaz ne a ezab ava ab eooon o co nmay w knson@b nson@b zab ae co uk co nRecen w k nson@b med aavailable co uk co n w kmay nson@b zne med a co uk D g an ed ons o he magaz a e ava ab eab oto D g ed ons o he magaz ne a e ava ab ehe ohe D aSSUU ed ons o he magaz ne a e o 0SSUU 203 143 8779 mo eava n o ma on +44 203 143 8779 o mo o ma editions of the magazine are Digital editions of the magazine are toca +44 0 203 143 8779 o mo en o ma on +44 0 203 143 8779 o mo eab n o ma on +44 0 143 8779 o mo eback ma on Digital editions of magazine are available Digital editions of the magazine are available Digital editions of the magazine are available to on SSUU com Recen back ssues oe he SSUU com Recen back ssues he vD on SSUU com back ssues o he vvg on com Recen back ssues o he ng ed ed on may be ava ab e p ease ca ed emed p0 ed on may be ava p ease ca eab e e p ed ed on may be ava p ease ca 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ssues o he +44 0 203 143 8779 o mo e n o ma on MANAGEMENT MANAGEMENT Digital editions of the magazine are available to MANAGEMENT MANAGEMENT Co n W k nson MANAGEMENT p n ed ed may be ava ab e p ca n on may be ava p ease ca Co n W k nson Co n W k nson Co n W k nson MANAGEMENT MANAGEMENT MANAGEMENT p n ed on may be ava ab p ease ca p n ed ed on may be ava ab e p ease ca p n ed ed on may be ava ab e p ease ca 0 203 143 8779 o mo e n o ma on +44 0 203 143 8779 o mo e n o ma Digital editions of the magazine are available Digital editions of the magazine are available p n ed ed on may be ava ab eo p ease ca +44 0 203 143 8779 o mo eca o ma on +44 0 203 143 8779 oease mo eissues n o ma on +44 0 203 143 8779 oab mo eback n ma on Digital editions of the magazine are available Digital editions of the magazine are available Digital editions of magazine are available Med a d ec o ew on SSUU com Recen back ssues o he Med a dthe ec o ew on SSUU com Recen back ssues on he Med a d ec o Med a d ec o ew 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Co n W k Co n W k nson ONAL Co n W Co n W k Colin Wilkinson NTERNAT ONAL NTERNAT ONAL Colin Wilkinson Co n W k nson Co n W k nson NTERNAT ONAL NTERNAT ONAL NTERNAT ONAL +44 (0)203 143 8779 for more information. +44 (0)203 143 8779 for more information. +44 (0)203 143 8779 for more information. +44 (0)203 143 8779 for more information. +44 (0)203 143 8779 for more information. Med a d ec o Med a d ec o Med a d ec o Med a d ec o B keB B keB z and z and s con s con en en a e a ava e ava ab ab e e o cens cens ng ng Band keB zNTERNAT con en ab e oco cens ngng B keB zand sw en a eava ab eo ong cens BkeB keB zNTERNAT and scon con en ak e ava ab cens ng NTERNAT ONAL ONAL NTERNAT ONAL ONAL 203 143 8779 omo nmed o on 0and 203 omo mo ema naoe ma on (0)203 143 8779 for more information. 0co 203 omore mo en ong ma on 0 203 oWilkinson mo nma o ma on 203 oemo mo e on on (0)203 143 for more information. +44 (0)203 143 8779 more (0)203 143 for information. 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n W k nson Co W k nson ©co M M © B M B M Med a d o n©Co w kMed nson@b zLane, med aoaco co uk co n w kk nson@b zmo med a co uk Med a d ec o a dnson@b ec Med a d ec o co nW w k nson@b zm med am uk co nW w k zm med aco co uk7LN co w knson@b nson@b zm med aco co uk 44 Maiden Lane, London, WC2E 7LN 44 Maiden London, WC2E 44 Maiden Lane, London, WC2E 7LN Maiden Lane, London, WC2E w w w m w w m Colin Wilkinson Wilkinson w w w w w w m Colin Wilkinson Colin N m mm N N m N m m7LN co w k nson@b zLane med co uk co nnson@b w kn nson@b zColin med aWilkinson co uk co n w kM nson@b zLondon med anson uk co nw w k zColin med uk co n w knson@b nson@b zm med a co uk colin.wilkinson@biz-media.co.uk colin.wilkinson@biz-media.co.uk colin.wilkinson@biz-media.co.uk colin.wilkinson@biz-media.co.uk colin.wilkinson@biz-media.co.uk © B 44 Ma den Lane London WC2E 7LN © B © B M ©n B M 44 Ma den London WC2E 44 Ma den London WC2E 7LN 44 Ma den Lane WC2E 7LN Co Co n W nLane W kam nson kaw nson Colin Wilkinson Co n W kWilkinson nson Co n W k Co n W k nson Colin Wilkinson Colin Wilkinson Colin Wilkinson N m m mm Nk m m N m m m N mM m m7LN colin.wilkinson@biz-media.co.uk co nco w kco z med a co uk co nco w knson@b nson@b z med a co uk co n w k z med a co uk co nm w z med co uk n w k nson@b z med a co uk co n k nson@b z med a co uk n w k nson@b z med a co uk n w k nson@b z med a co uk m m Co n W k nson m Co n W k nson m m m m Co n W k nson Co n W k nson w w w m w w mm w w w m w w N m mm m NB m N ow mM mw w w w N m mmmww colin.wilkinson@biz-media.co.uk colin.wilkinson@biz-media.co.uk P PP P dPbddbd B bb B oB P o P d d colin.wilkinson@biz-media.co.uk colin.wilkinson@biz-media.co.uk colin.wilkinson@biz-media.co.uk © B d b B P d d b o P d B o P d © B M © B M © B M w w m w w m w w m w m P P d co co n w n k w nson@b k nson@b z med z med a co a co uk uk co ndM kBm nson@b z published aBunder uk co nw w k nson@b med aco co uk mAllmAllrights co w knson@b nson@b zm med am co uk Bb oAll P 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THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR As IElectric departed Whitt ebury Ha in 2020 ita We have witnessed this innovative THE EDITOR THE EDITOR THE EDITOR THE EDITOR Are we both as an industry and Electric vehicles in general have proved vehicles in general have proved Electric vehicles in general have proved THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR Are we both as industry and as aas Electric vehicles in general have proved Electric vehicles in general have proved Electric vehicles inan general have proved We have witnessed this innovative Are we both as an industry and as a Electric vehicles in general have proved Electric vehicles in general have proved Electric vehicles in general have proved We have witnessed this innovative THE EDITOR THE EDITOR THE EDITOR Electric THE EDITOR Are we both as an industry and as a Electric vehicles in general have proved Electric vehicles in general have proved Electric vehicles in general have proved There remains the opportunity wou d been unfathomab e to envision As I departed Whitt ebury Ha in 2020 it THE EDITOR marketplace take a central THE EDITOR We have witnessed this innovative THE EDITOR THE EDITOR Are we both as an industry and as a Electric vehicles in general have proved Electric vehicles in general have proved vehicles in general have proved country in danger of allowing this Are we both as an industry and as a insufficiently practical accessible insufficiently practical accessible insufficiently practical accessible or Electric vehicles in have Electric vehicles in have proved Electric vehicles in general have proved ACycling goldenas generation? country in danger ofgeneral allowing this as technology –accessible not Are we both as an industry as aproved Cycling as technology –this not Cycling aaaElectric technology –general not insufficiently practical accessible or insufficiently practical accessible or oror insufficiently practical or Electric vehicles in general have proved Electric vehicles in general have proved vehicles in general have proved marketplace take aand central We have witnessed innovative
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country in danger of allowing this as a – Are both as an industry as athis Cycling as a technology – not Cycling as a – insufficiently practical or insufficiently practical accessible or insufficiently practical accessible or Electric vehicles in general have proved Electric vehicles in general have proved Electric vehicles in general have proved Are we both as an industry and as a Electric vehicles in general have proved Electric vehicles in general have proved Electric vehicles in general have proved opportunity to pass us by? country in danger of allowing affordable to convert the masses affordable to convert the masses affordable to convert the masses insufficiently practical accessible ‘We have witnessed this innovative insufficiently practical or insufficiently practical accessible or ‘Are we, both as an industry and as a opportunity to pass us by? country in danger of allowing this ‘Electric vehicles, in general, have proved affordable to convert the masses ‘Electric vehicles, in general, have proved ‘Electric vehicles, in general, have proved We have witnessed this innovative affordable to convert the masses affordable to convert the masses insufficiently practical accessible or insufficiently practical accessible or insufficiently practical accessible or role in our country recovery marketplace take a central Are we ‘Are we, both as an industry and as a Electric vehicles general Electric vehicles general Electric vehicles general ‘Electric vehicles, in general, have proved ‘Electric vehicles, in general, have proved ‘Electric vehicles, in general, have proved would have been unfathomable to envision opportunity to pass us by? country in danger of allowing this affordable to convert the masses affordable to convert the masses affordable to convert the masses role in our country s recovery insufficiently practical accessible or insufficiently practical accessible or insufficiently practical accessible or marketplace take a central marketplace take a central Are we both as an industry and as athis bigger ro eto in the sustainabi ity Electric vehicles in general have proved vehicles in general have proved Electric vehicles in general have proved Agolden golden generation? exhibition at Eurobike 2021 opportunity to pass us by? country in danger of allowing this Cycling as a technology – not Cycling as a technology – not Cycling as a technology – not affordable to convert the masses affordable to convert the masses affordable to convert the masses insufficiently practical accessible or insufficiently practical accessible or insufficiently practical accessible or aElectric 19 month wait unti my next major country, in danger of allowing insufficiently practical, accessible insufficiently practical, accessible insufficiently practical, accessible ororor role our country saccessible recovery ACycling generation? opportunity to pass us by? country in danger of allowing this as a technology – not Cycling as a technology – not Cycling as a technology – not affordable to convert the masses affordable convert the masses affordable to convert the masses insufficiently practical or insufficiently practical accessible or insufficiently practical accessible or country in danger of allowing this insufficiently practical accessible or insufficiently practical accessible or insufficiently practical accessible or opportunity to pass us by? affordable to convert the masses marketplace take a central affordable convert the masses affordable to convert the masses country, in danger of allowing this merely a mode of transport opportunity to pass us by? merely a mode of transport merely a mode of transport insufficiently practical, accessible or insufficiently practical, accessible insufficiently practical, accessible or marketplace take a central affordable to convert the masses affordable convert the masses affordable to to convert the masses role in our country saccessible recovery A golden generation? country country, in danger of allowing Cycling as a technology – not Cycling as technology – not Cycling as atechnology technology not practical practical practical insufficiently practical, accessible practical, accessible insufficiently practical, accessible ororor or ate 19-month wait until my next major opportunity to pass us by? affordable to convert the masses affordable to convert the masses affordable to convert the masses role in our country sch recovery role in our country’s recovery’ narrative than it current y is A golden generation? Learn ng to r de a aa ba ke smode amode cruc aa rof oinsufficiently passage or any d– For the rst country danger of allowing this Cycling as a technology – not Cycling as a technology – not Cycling as a – not insufficiently practical oror insufficiently practical accessible insufficiently practical accessible orthis merely a of transport exhibition at Eurobike 2021 opportunity to pass us by? merely a mode of transport merely a of transport affordable to convert the masses affordable to convert the masses affordable to convert the masses opportunity to pass us by?’ affordable to convert the masses’ affordable convert the masses’ affordable to convert the masses’ merely mode of transport opportunity to pass us by? merely mode of transport merely mode transport affordable to convert the masses affordable to convert the masses affordable to convert the masses opportunity to pass us by? affordable to convert the masses affordable convert the masses affordable to convert the masses role in our country’s recovery’ Learn ng to r de a b ke s a cruc a r te o passage or any ch d For the rst opportunity to pass us by?’ affordable to convert the masses’ affordable to convert the masses’ affordable to convert the masses’ in our country sdus recovery Learn ngour to rr de de aa bwe b ke kegassnaaaccess cruc aatorraffordable te orole passage or ch For the rst by? exhibition at Eurobike 2021’ opportunity to pass us by?’ masses masses affordable to convert the masses’ affordable to convert the masses’ to convert the masses’ tTHE me n ves our own method oany transport and amasses opportunity to pass by? Learn ng to cruc te oaffordable passage or any ch dthe For the rst affordable convert masses affordable convert the masses tototo convert the masses merely a mode of transport merely a mode of transport merely a mode of transport THE EDITOR EDITOR THE EDITOR THE EDITOR merely a mode of transport merely a mode of transport merely a mode of transport THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR t me n our ves we ga n access to our own method o transport and a Learn ng to r de a b ke s a cruc a r te o passage or any ch d For the rst tThe me nEDITOR our ves ga torexerc our own method ong transport and athe Learn ng to rEDITOR de adwe bwe smode cruc ato te oevo passage ch child. dogog For the THE EDITOR Learning to ride bike is amode crucial rite passage for any For first THE THE EDITOR THE EDITOR merely aamode transport merely aaccess mode of transport merely mode of transport THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE that comes w th tdoves reedom un se and ndependence The wor drst merely a of transport tTHE me n our ves nnto access our own method oany transport and aFor merely adkeana mode transport merely a of transport The modern wor oves to ce ebrate evo vof ng exc t tng techno bebe The modern wor dakega oves to ce vof ng exc techno og es modern wor ce ebrate evo vof ng exc tor ng techno eses be THE EDITOR THE EDITOR THE EDITOR THE Learning to ride bike is aebrate crucial rite of passage for any child. THE EDITOR EDITOR THE EDITOR THE EDITOR Learn ng to rlives, de adga btoves sto aaccess cruc aour te ong passage or ch dog For the THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR that comes w th reedom un exerc and ndependence The wor drstfirst tEDITOR me n our ves we ga nto access torevo our own method oany transport and athe The modern wor doves oves to ce ebrate evo vexc ng exc ttechno techno og es bebe The modern wor oves to ce ebrate evo vexc ng exc tng ng techno og es The modern wor ce ebrate evo vse ng exc tng ng techno esbe be that comes w th t reedom un exerc se and ndependence The wor d t me n our ves we access to own method o transport and a The modern wor d oves to ce ebrate v ng t ng og es The modern wor d ce ebrate evo v ng exc t techno og es be The modern wor d oves to ce ebrate evo v t ng techno og es be THE EDITOR time in our we gain to our own method of transport and all THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR THE EDITOR becomes our pwor that comes w th reedom un exerc ndependence The wor vrtua rtua rea tyty ver ess cars oror art aour nte as who These tEDITOR vmodern rtua rea ver ess cars art nte aof who ees These tTHE vtEDITOR rea ty drtddr ver ess cars or art cto acvng nte gence as aasawho eesees These The wor oves to ce ebrate evo ng exc tgence techno og bebe dand all The modern ddr oves to ce ebrate evo vaand ng exc tng ng techno og The modern wor dayground oves to ce ebrate evo vcse exc tgence ng techno og be THE EDITOR THE THE EDITOR THE EDITOR THE EDITOR EDITOR THE EDITOR THE EDITOR THE EDITOR time in our lives, we gain access own method transport tThe me nrtua our we ga nto access to our own method ong transport and ad THE EDITOR THE EDITOR THE EDITOR THE EDITOR becomes our pwor that comes w toves reedom un exerc and The wor vrtua rea ty ver ess cars or ante nte gence as aog who ees These tmodern vmodern rtua rea ty ver ess cars or cvexc aexc nte gence as aog ees tTHE vtEDITOR rea ty dr ver ess cars or art cvaand ang nte gence as aog who eThese These The modern wor ddr oves to ce ebrate evo ng exc tas ng techno og bebe The modern wor ddr oves to ce ebrate evo ng exc ng techno og es be The modern wor dayground oves to ce ebrate evo ng exc ng techno og esThese be THE EDITOR EDITOR EDITOR THE EDITOR EDITOR becomes our pwor ayground that w tth reedom un exerc se ndependence The wor dThese vrtua rtua rea ty ver ess cars or art cart aevo nte gence as atechnologies, who ewho trtua vrtua rtua rea ty ver ess cars or art cavcwhen as awho who ees tTHE vtCycling rea ty dr ver ess cars or art cart acevolving, nte gence atechno who ees The modern wor ddr oves to ce ebrate evo ng tgence ng techno es be modern ddr to exc tndependence techno The modern wor dves oves to ce ebrate evo ng tgence ng techno be comes with it: freedom, fun, exercise and independence. The world The world loves to celebrate exciting be The modern d oves to ce ebrate vvdren ng exc ttas techno og wor d oves ce ebrate evo vvcse ng exc ttng ng og be THE THE EDITOR EDITOR THE EDITOR Desp te these bene ts the number ch own ng or hav ng becomes our pth ayground creat ons however are pure yto embryon when compared th that obe the creat ons however are pure yebrate embryon when compared w th that oaccess the creat ons however are pure yce embryon compared w th that oes the vthat rea ty dr ver ess cars or art cavco nte anot enot These tTHE vcomes rtua rea ty dr ver ess cars or art acevolving, nte gence aw who eThese These tTHE vtThe rea ty dr ver ess cars or art cevo nte gence as aas who enot These The A golden home generation? stretch? Cycling as a technology – as a technology – Cycling as a technology – not that comes with it: freedom, fun, exercise and independence. The world The modern world loves to celebrate evolving, exciting technologies, The modern world loves to celebrate evolving, exciting technologies, be The modern world loves celebrate exciting technologies, be A golden generation? Cycling as a technology – not Cycling as a technology – not Cycling as a technology – that comes w th t reedom un exerc se and ndependence The wor dbe The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be Desp te these bene ts the number o ch dren own ng or hav ng access becomes our p ayground creat ons however are pure y embryon c when compared w th that o creat ons however are pure y embryon c when compared w th that o the creat ons however are pure y embryon c when compared w th that o the t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These The A golden home generation? stretch? Cycling as a technology – not Cycling as a technology – not Cycling as a technology – not Desp te these bene ts the number ch dren own ng hav becomes our pnormality ayground however are pure yembryon embryon when compared th that the ons however are pure yembryon embryon cwhen when compared w th that oaccess thethe creat ons however are pure ycars when compared w th that oThese the tcreat vcreat rtua ty dr ver ess cars or art cart acyears nte gence as anot who ewho tDesp rtua rea ty dr ver ess or art aann nte gence aw who eng tA vto rtua rea ty dr ver ess cars or art cartificial acoccwhen nte gence as aas who These becomes our playground. The home stretch? reality, driverless or intelligence as anot whole. These golden generation? tvirtual vons rtua rea ty dr ess cars or cann ante nte gence aenot ethe These vectr rtua rea ty dr ver ess or art ccch awhen gence as aas who eThese as a technology – When becomes surreality Cycling as a technology – not Cycling as a technology – AThe golden generation? Cycling as a technology – not Cycling as a technology – not Cycling as a technology – bit kes has been dec nver ng or severa (pre-COVID) Be ore te these bene ts the number dren own ng or hav access ecreat cmotor motor wh ch ce ebrates ts 200th ann versary th syear year etvectr crea motor wh ch ce ebrates ts 200th versary th sor year eCycling ectr cons wh ch ce ebrates ts 200th versary th sw creat ons however are pure yembryon compared w th that ooThese the however are pure ycars embryon compared w th that othe the creat ons however are pure ycars co compared th that ong becomes our playground. it virtual reality, driverless cars or artificial intelligence as a whole. These it virtual reality, driverless cars or artificial intelligence as a whole. These it virtual reality, driverless cars or artificial intelligence as a whole. These becomes our pwh ayground tectr vrtua rtua ty dr ver ess or art aann nte gence awho who eothat These tDespite rtua rea ty dr or ccwhen aann nte gence aor who ethe These tgolden vcreat rea ty dr ver ess cars or art ccch nte gence aas eothat These to b kes has been dec ness ng or severa years (pre-COVID) Be ore Desp te these bene ts the number oawhen ch dren own ng or hav ng access ekes cmotor motor wh ch ce ebrates ts 200th ann versary th syear year ectr crea motor wh ch ce ebrates tscwhen 200th ann versary th sw year ecreations, ectr cthese wh ch ce ebrates ts 200th versary th sw ons however are pure yts embryon when compared w th that othe the creat ons however are pure embryon when compared w th that othe the creat ons however are pure embryon when compared w th that othe the The A golden home generation? stretch? as a technology –not not Cycling as atechnology technology –not not Cycling as a technology –not not to bCycling has been dec nver ng or severa years (pre-COVID) Be ore Desp te bene ts the number dren own ng hav ng access A greener normal ecreat cmotor motor ch ce ebrates 200th ann versary th ecreat cmotor motor wh ch ce ebrates ts 200th versary sw year eto ectr cevectr wh ch ce ebrates 200th ann versary th sw creat ons however are pure yembryon embryon when compared w th that ons are pure ycars embryon compared th that creat ons however are pure ypurely coart compared th that benefits, the number owning having access however, are embryonic when compared with of the creat ons however are pure yyts embryon ccchildren when compared th o the ons however are pure yycars embryon ccof compared th that o the home stretch? A generation? as a technology –asnot When normality becomes surreality Cycling as a –year Cycling as a technology –asnot ACycling golden generation? as a technology – Cycling a technology – not Cycling as a technology – cwh tthese tas was est mated that 2% otransport ch dren cyc esyear to schoo n the bectr kes has been dec n ng or severa years (pre-COVID) Be ore the And wh em m ons among us ock to these trendy techno og es –Amazon Amazon sthe And ea m ons among us ock to these trendy techno og –othe Amazon s And wh ehhowever ons among us ock to these trendy techno og es –es sthe epandem ectr ccreations, wh ch ce ebrates ts 200th ann versary th sowning year emerely ectr ccreations, motor wh ch ce ebrates ts 200th ann versary th sor year eCycling ectr cA motor wh ch ce ebrates ts 200th ann versary th sth year merely a mode of transport mode of transport merely a mode of transport Despite these benefits, the number of children or having access however, are purely embryonic when compared with that of however, are purely embryonic when compared with that of creations, however, are purely embryonic when compared with that of the The golden home generation? stretch? Cycling as a technology – not merely a mode of transport Cycling as a technology – not Cycling as a technology – not merely a mode of merely mode of transport Desp te these bene ts the number o ch dren own ng or hav ng access creat ons however are pure y embryon c when compared w th that o the creat ons however are pure y embryon c when compared w th that o the creat ons however are pure y embryon c when compared w th that o The home stretch? A golden generation? Desp Learn te a ng our-week to r de extens a b ke on s a to cruc our country a r te o s Cov passage d-19 restr or any ct ons ch d n For the b the ke rst pandem c h t t was est mated that 2% o ch dren cyc e to schoo n the to b kes has been dec n ng or severa years (pre-COVID) Be ore the Cycling as a technology – not When normality becomes surreality Cycling as a technology – not Cycling as a technology – not And wh e m ons among us ock to these trendy techno og es – Amazon And wh e m ons among us ock to these trendy techno og es – Amazon And wh e m ons among us ock to these trendy techno og es – Amazon s ss e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th ann versary th s year merely a mode of transport merely a mode of transport merely a mode of transport A golden generation? cwh temotor tbeen was est mated that 2% otransport ch dren cyc e– n the Learn ng to rstands de awh bthat ke samong amode cruc aaus rock te o200th passage or any ch d For the rst to bexa kes has been dec n ng or severa years (pre-COVID) Be ore the as a technology not Cycling as a technology – not Cycling as technology – not And wh etm m ons among ock to these trendy techno og es –to Amazon sssrst And ea m ons among us ock to these trendy techno og –Amazon Amazon And ehour-week ons us ock to these trendy techno og es –es Amazon son epandem ectr cwh motor wh ch ce ebrates tsock 200th ann versary th scont year eAnd ectr cstands motor wh ch ce ebrates ts ann versary th scont year eCycling ectr cexa motor ch ce ebrates ts 200th ann versary th sor year bikes declining for several years (pre-COVID). Before the electric motor, which celebrates its 200th anniversary this year. eCompare ectr chas wh ch ce ebrates ts 200th ann versary th sschoo year eto ectr ccwh motor wh ch ce ebrates ts 200th ann versary th sto year merely a of transport merely a mode of transport merely a mode of transport Desp Learn te a ng to r de extens a b ke on s to cruc our country a r te o s Cov passage d-19 restr any ct ons ch d n For the b the ke merely a mode of transport merely a mode of merely mode of transport UK to a rather nsp r ng 49% o ch dren n the Nether ands pandem h t was est mated that 2% o ch dren cyc e to schoo n the A exa out as the most notab e examp e – mob ty nues to run on A out as the most notab e examp e – mob ty cont nues to run A stands out as the most notab e examp e – mob ty nues run on And wh e m ons among us to these trendy techno og es – s And m ons among us ock to these trendy techno og es – Amazon wh e m ons among us to these trendy techno og es – Amazon s When d d you ast exp ore the ha s o cyc ng ndustry trade show among Desp te a our-week extens on to our country s Cov d-19 restr ct ons n the b ke Learn ng to r de a b ke s a cruc a r te o passage or any ch d For the rst to bikes has been declining for several years (pre-COVID). Before the electric motor, which celebrates its 200th anniversary this year. electric motor, which celebrates its 200th anniversary this year. electric motor, which celebrates its 200th anniversary this year. Learn ng to r de a b ke s a cruc a r te o passage or any ch d For the rst to b kes has been dec n ng or severa years (pre-COVID) Be ore the e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th ann versary th s year ndustry t me n at our east ves t ee we s as ga though n access summer to our s own n u method ow The o sun transport has na and y a UK Compare that to a rather nsp r ng 49% o ch dren n the Nether ands Desp Learn te a ng our-week to r de extens a b ke on s a to cruc our country a r te o Cov passage d-19 restr or any ct ons ch d n For the b the ke rst pandem c h t t was est mated that 2% o ch dren cyc e to schoo n the A exa stands out as the most notab e examp e – mob ty cont nues to run on A exa stands out as the most notab e examp e – mob ty cont nues to run A exa stands out as the most notab e examp e – mob ty cont nues to run on And wh e m ons among us ock to these trendy techno og es – Amazon s ss And wh e m ons among us ock to these trendy techno og es – Amazon And wh e m ons among us ock to these trendy techno og es – Amazon s UK Compare to amost nsp r2% 49% oechildren ch dren the Nether ands tmerely me n our ves we ga ncbwe access to own method o transport and arun pandem tE tthat was est mated that o2% ch cyc econt to n the Learn ng rstands de bthat ke amode cruc anotab rof te oflock passage or any ch dn For the rst A exa stands out as the most notab eexamp en –rad mob ty cont nues to run on A exa stands out as the notab eexamp examp edren –ch mob ty cont nues to run on A exa stands out as the most emonths etransport –trendy mob ty run on And esour m ons among us ock to these techno og es –to Amazon s es ea m among us ock to these trendy techno og es –yto Amazon srst And wh esh m ons among us ock to these trendy techno og es –school Amazon sca pandemic it was estimated that of cycle to the And while millions among us to these trendy technologies –Amazon Amazon’s And wh ea m ons among ock to these trendy techno og es –and Amazon And wh m among us ock to these techno og es –the s on merely a of transport merely a mode of merely mode of transport merely a mode of transport merely a mode of transport merely mode of transport We re astands too o how the past 18 have ca ytrendy d srupted ndustry tAnd me n at east ves tust ee ssa as ga nar access summer to our seWh own u method ow The och sun transport has na yon aon Desp Learn te acwh ng to rout de extens aons ke on sthough amode to cruc our country aus rexamp te oto Cov passage d-19 restr or any ct ons ch dves nto For bin the ke merely a mode of transport a mode of transport merely mode and you can see the tng sh approach to cyc etechnologies advocacy dawd UK Compare to ahow rather nsp rte ng 49% o dren ncont the Nether ands thousands oour-week eehit, ow attendees? Iour departed tt ebury Ha onues ow ng oss ue E ectr csa veh cmost es n genera have nsu cschoo ypract pract ca oss ue saaware E ectr veh camong es n genera have proved nsu cent ent pract oss ue ectr cons veh crather es nAs genera have proved nsu cshow ent yamong ca A exa out as the most notab eour eCovid-19 –proved mob ty cont nues run on A exa as the most notab etransport examp –trendy mob ty nues to run A exa stands out as the notab eBr examp –passage mob ty cont nues When dto dwh you ast exp ore the ha sour ous cyc ng ndustry trade ndustry at east t ee s as though summer s n u ow The sun has na y t me n our ves we ga n access to own method o transport and a Desp te a our-week extens on to our country Cov d-19 restr ct ons n the b ke Learn ng to r de a b ke a cruc a r o passage or any d For the rst Despite Learning a four-week to ride extension a bike is a to crucial country’s rite of for restrictions, any child. in For the bike the first pandemic hit, it was estimated that 2% of children cycle to school in the And while millions among flock to these trendy – Amazon’s And while millions among us flock to these technologies – Amazon’s And while millions us flock these trendy technologies – Amazon’s merely a of transport merely a mode of transport merely mode of transport t me n our ves we ga n access to our own method o transport and a Learn ng to r de a b ke s a cruc a r te o passage or any ch d For the rst pandem c h t t was est mated that 2% o ch dren cyc e to schoo n the Learn ng to r de a b ke s a cruc a r te o passage or any ch d For the rst And wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s emerged that comes and b w odout reedom shapes and sto zes exerc se our roads Perhaps more wor eas drun ng and you can see how ar Br thave sh approach to cyc eand advocacy dawd es ndustry tUK me nLearning at our east ves ttout ee we saas as ga access our own n uand method ow The ong sun transport has and yp aFor UK Compare that to rather rseevo ng 49% otndependence ch dren ncont the Nether ands merely a mode transport The modern wor d oves to ce ebrate evo vhave ng exc tchildren ng be merely a mode transport merely a mode of transport oss ue sth E ectr cto veh cto es nnsp genera have nsu cThe ent ydpract pract ca The modern wor d oves to ce ebrate vexc ng exc tmob be The modern wor oves ce ebrate evo vof ng exc ng be oss ue slast E ectr cto veh csummer es n genera have nsu cna ent yto pract ca oss ue skes Eout ectr chow veh car es ncrucial genera have proved nsu cshow ent yamong ca A exa stands out as the most notab examp eCovid-19 mob ty cont nues to run on A exa stands out as the most notab examp mob ty cont nues to run on A exa stands out as the most notab examp mob ty cont nues to run on and you can see ust the Br trite sh approach to cyc ety advocacy es Despite awor four-week extension athough bike is an to our country’s rite restrictions, any child. in the bike the first that comes w th reedom un exerc se and The wor Compare that to adust rather nsp reevo 49% ondependence dren n Nether ands merely a mode of transport tThe me n our ga n access our own method transport apract merely a of transport merely a mode of oss ue sE E ectr cee veh coves es nun genera nsu co ent ybe ca oss ue seast E ectr cveh ces genera nsu cent ent ypract pract ca oss ue sour-week E ectr cride veh cn nconvert genera have nsu ent ybe pract ca The modern wor d oves to ce evo vng ng tch ng techno og es A exa stands out as the most notab examp eCov –tproved mob ty cont nues to run on The modern d oves ce ebrate vof ng exc ng techno og es be modern wor d oves to ce evo exc ng techno og es A exa stands as notab etvng examp –proved mob ty nues to run on A exa stands out as the most notab ethe examp eown –proved mob ty cont nues to run on UK. that to aaes rather inspiring 49% of in the Netherlands, Alexa as 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that w th reedom un exerc se and ndependence The wor deas tThe me noss our we ga access to our own method o–ng and ayyNether modern wor d oves to ce ebrate evo vthe ng exc tproved techno og es modern wor dor oves to ce ebrate vng ng exc ng techno og be The modern wor dor oves to ce evo ng exc tWhittlebury ng techno og es be UK Compare that to ace nsp 49% otng ch dren n ands tThe me our ga neccto access to own method oflow. transport and aca exa stands out as most notab examp eroads mob ty nues to A exa stands out as the most notab examp eproved –tas mob ty cont nues to run ones exa stands as the most notab ecvng examp eown –tcont mob ty cont nues to run on than becomes aand sa es have pE cectr rcumvented aor prec drop nu ng skyrocket beh nd ts peers emerged comes and w kes th o toves reedom shapes and sn zes exerc swarm our ndependence Perhaps more The p wor drun ng you can see ust how ar the Br thave approach cyc eent advocacy dawd vA rtua rea ty ver ess cars or art ash nte gence ato ebe These access bE etrecon aordab ees convert the masses tand vn rtua rea ty dr ver ess cars or cexc aand nte gence ehas These tvcomes vtA rtua rea dr ver ess cars or art crhave ang nte gence as aas who ewe access bty efellow or anto ordab enor to convert the masses access bE eat or awe ordab ees to convert masses The modern ddr oves to ce ebrate evo vhave ng exc ng techno og es be oss ue sour E ectr cto veh ces es n genera have nsu cthe ent ypract pract caon The modern wor oves to ce ebrate evo vexc ng exc ttransport ng techno og es be modern wor dayground oves ce ebrate evo vecse ng exc tproved ng techno og es be oss ue sout E ectr veh es ncevo genera have proved nsu ent pract ca oss ue sves Eaoves ectr cordab veh es nAs genera have proved nsu ent ca beh nd ts peers industry, time in least, lives, it feels we as gain though access summer to our is in full method The of sun transport finally and all becomes our ayground and can see ust how ar the Br ttvdeparted sh approach to cyc etechno advocacy that comes w th trea reedom un exerc ndependence The wor access brtua ep or to convert the masses access brtua aElectric eto to convert the masses access brtua eat or awor ordab to convert the masses voss rtua ty ver ess cars art atous nte as ato who These ue sour ectr cd veh coves nun genera nsu cng ent ywho pract ca tthat rtua ty dr ver cars art aand nte gence as aas who efollowing These tThe vtThe rtua ty dr ver ess cars or art cthe aart nte aunt eacont These oss seon E ectr coverdue veh cebrate n genera proved nsu cwho yThese pract ca ue sves ectr cordab veh cethe es genera proved ccycle ent yes pract The modern wor d oves to ce ebrate evo tpart ng techno og es be The modern wor ebrate evo veevo ng exc techno og es be modern wor ce ebrate evo vpcse tproved ng techno og es be you can see just how far the British approach to advocacy dawdles thousands of attendees? Iour Hall fossil fuels. vehicles, in general, have insufficiently oss ue sd E ectr veh ccce es n genera have proved nsu ccog ent yeyadawd ca oss ue sd veh ccrather genera have nsu ccewho requ red us to gure our dea es and cu ar the way get ndustry tThe me nue east ves tdr ee sdeess as ga though summer n u ow The o sun has na ypract anca time in our lives, we gain access to our own method of transport and all 19-month wa trequ –with 582 days to be unnecessar yvcse prec se –nsu my next or than becomes ab sa es our have pworld creedom rcumvented aor prec p tous drop cont nu emerged that comes and bdr w kes th o toves aess reedom shapes and un sthe zes exerc swarm and our roads ndependence Perhaps more The p wor eas des ng tmodern vrea ty ver ess cars or art an nte gence as ato who edpract These tmodern vrea rea ty dr ver ess cars or art cgence amonths nte gence ap These tyou vrea rea ty dr ver ess cars or art csv18 aour nte gence as aas who ema These The modern wor dcdr oves to ce ebrate evo vmonths ng exc tas ng og es be The modern wor to ce ebrate evo vgence ng exc twho ng techno og es be The modern wor dayground oves to ebrate ng exc tnu ng techno es be COREb ke n January 2020 tn wou dofar have been un athomab eprove to env smore on Ch dren re m n ma encouragement to ump on the rent bskyrocket kes but beh nd ts peers Evo ut s we overdue and next 18 w prove p vota nbe Evo ut on s we overdue and the next 18 months w prove p vota Evo ut on s we and the next w vota n access b e or a ordab convert masses access b e or a ordab e to convert the masses access e or a ordab e to convert the masses t me n our ves we ga n access to our own method o transport and apractical, than a sa es have c rcumvented a prec p tous drop cont ng skyrocket becomes our p ayground emerged and b kes o a shapes and s zes swarm roads Perhaps more p eas ng that comes w th t un exerc se and ndependence The wor dpractical, t v rtua rea ty ver ess cars or art c a nte gence as a who e These t v rtua rea ty dr ver ess cars art c a nte gence as a who e These t v rtua rea ty dr ver cars or art c a nte gence a who e These The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be The wor d to ce ebrate evo ng exc t ng techno og es be The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be emerged, that comes and bikes of it: all freedom, shapes and fun, sizes exercise swarm and our independence. roads. Perhaps The pleasing world and you can see just how the British approach to cycle advocacy dawdles The modern world loves to celebrate evolving, exciting technologies, be fossil fuels. Electric vehicles, in general, have proved insufficiently practical, The modern loves to celebrate evolving, exciting technologies, world loves to celebrate evolving, exciting technologies, be fossil fuels. Electric vehicles, in general, have proved insufficiently practical, fossil fuels. Electric vehicles, in general, have proved insufficiently becomes our p ayground that comes w th t reedom un exerc se and ndependence The wor d t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be and you can see ust how ar the Br t sh approach to cyc e advocacy dawd es that comes w th t reedom un exerc se and ndependence The wor d oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be The modern wor d oves to ce ebrate evo v ng exc t ng techno og es be rrespect Desp ve te o these g oba bene c rcumstances ts the number Whether o th ch s dren s a pro own onged ng or pandem hav ng c boom access Ch dren requ re m n ma encouragement to ump on the r b kes but than becomes a sa es our have p ayground c rcumvented a prec p tous drop cont nu ng to skyrocket beh nd ts peers creat ons however are pure y embryon c when compared w th that o the Evo ut on s we overdue and the next 18 months prove p vota n creat ons however are pure y embryon c when compared w th that o the creat ons however are pure y embryon c when compared w th that o the Evo ut on s we overdue and the next 18 months w prove p vota n Evo ut on s we overdue and the next 18 months w prove p vota n t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These access b e or a ordab e to convert the masses t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These access b e or a ordab e to convert the masses access b e or a ordab e to convert the masses dren requ re m ma encouragement to ump on the bvota kes but emerged, that comes and bikes with of it: all freedom, and fun, sizes exercise swarm and our independence. roads. more The pleasing world Desp te these bene ts the number ch dren own ng or hav ng access beh nd ts peers becomes our p ayground Evo ut on sordab we overdue and next 18 months prove penvision vota nbe The modern world loves to celebrate evolving, exciting technologies, Evo on we overdue and the next 18 months w prove pkes vota nbe Evo ut on sbhowever we overdue and the 18 months w prove p vota nThese ons are pure ycommuter embryon when compared th that o the The world loves to evolving, exciting technologies, The world loves to celebrate evolving, exciting technologies, access b eut or ahave ordab eare to convert the masses however are pure yyeshapes when compared w th that o the ons however pure embryon when compared w th that oon the COREbike January 2020, it would have to aat access b eon or akes ordab eshapes to convert the masses access b ehowever or aour eaordab to convert the masses rtua ty dr ver ess cars or art ccelebrate acthe nte gence awho ePerhaps These tvcreat vemerged rtua ty ver ess cars or art cnext acp nte gence as awho who etw These tcreat vtcreat rtua ty ess cars or art cthe aco nte gence as aunt etechno These behind its peers. accessible or affordable to convert the masses. bmodern edr or to convert the masses access bmodern edr or ahowever ordab to convert masses around them It coba that hab ts are set to and th cyc ng and w th odare teoves reedom and un sart zes exerc swarm our roads Perhaps more p wor ng comes with it: freedom, fun, exercise and independence. The world wor dare oves ebrate evo ng exc tw ng techno es wor dare oves ebrate evo vcnte ng exc tas ng og es wor oves ce ebrate vbeen ng exc tcompared ng techno es The modern world loves to celebrate evolving, exciting technologies, modern world loves to celebrate evolving, exciting technologies, The modern world loves to celebrate evolving, exciting technologies, be exh bThe taccessible on at Eurob ke 2021 rrespect Desp ve te o these gsare bene caffordable rcumstances ts number Whether ch sunfathomable dren aas pro own onged ng or pandem hav ng cthe boom access 19-month wa trequ –oba 582 days to be unnecessar yand prec se –ndependence my next or than becomes aaccess sa es p ayground rcumvented aembryon prec drop cont nu ng to skyrocket creat ons are pure yor embryon when th that oeas the creat ons are pure ythe embryon when compared w th that o the creat ons pure yce embryon cose when compared w th that o the tons vrea rtua rea ty dr ver ess cars or art ca18 aexc nte gence who ebe These tvirtual vrea rtua rea dr ver cars or ccan ath nte gence as who ebe tCh vrea rtua rea dr ess cars or art c18 gence as who ema These they need perm ss on and they need support Our May ed seeks Ch dren re m n ma to ump on the reaaw b but dec dut ng ust how cn ent yembryon those changes can be mp emented Over 100 obe dec d ng ust how ever cyecars ent ythe those changes be mp emented Over 100 o dec d ng ust how eacear ent those changes be mp emented Over 100 odbe Evo ut sver we overdue and next months prove pwhole. vota n Evo ut on sty we overdue the 18 months w prove pog vota n Evo on sin we overdue and the next months w prove prng n that w th tor reedom un exerc ndependence The wor dbe The modern wor d oves to ce ebrate evo vcthe ng exc tsns ng techno og es modern wor dwh to ce ebrate evo vcann ng exc tchange ng techno og es The modern wor dwh oves to ce ebrate evo vnext ng tcompared ng techno og es be rrespect ve o ghowever caty rcumstances Whether svccompared scan acompared pro onged pandem coOver boom Desp te these bene ts the number ch dren own ng or hav ng than aectr sa es have chowever rcumvented aembryon prec p tous drop cont nu ng to skyrocket becomes our p ayground creat ons however pure yencouragement embryon when w th that othe the creat ons however pure yce when compared w th that oaccess creat ons however pure yess embryon cose when compared w th that oon the tcreat vthat rtua rea ty dr ver ess cars or art cevo atous nte gence awho who eog These tcreat vcomes rtua rea ty dr ver ess cars or cchanges ath nte gence as aas who eore These tcreat vtThe rtua rea ty dr ver ess or art cthe aart nte gence as aas who These than becomes all, sales our have playground. circumvented aor precipitous drop, continuing skyrocket behind its peers. it reality, driverless cars or artificial intelligence as aato whole. These accessible or affordable to convert the masses. it virtual reality, driverless cars or artificial intelligence These it virtual reality, driverless cars artificial intelligence as aaas whole. These accessible or to convert the masses. affordable to convert masses. Desp te these bene ts the number ch dren own ng or hav access becomes our p ayground creat ons however are pure y embryon c when w th that o the creat ons however are pure y c when compared w th that o creat ons however are pure y embryon c when compared w th that o the t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These t v rtua rea ty dr ver ess cars or art c a nte gence as a who e These tcreat v rtua rea ty dr ver ess cars or art c a nte gence as a who e These beh nd ts peers becomes our p ayground access b e or a ordab e to convert masses access b e or ordab e to convert the masses access b e or a ordab e to convert the masses v rtua rea ty dr ver ess cars or art c a nte gence as a who e These t v rtua rea ty dr ver ess cars art c a nte gence a who e These t v rtua rea ty dr ver ess cars or art c a nte gence as a e These or to the b beg kes nn has ngs been o a dec tru y n go ng den or age severa o cyc years ng rema (pre-COVID) to be seen Be but a the s gns they need perm ss on and they need support Our May ed t seeks rrespect Desp ve te o these g oba bene c rcumstances ts the number Whether o th ch s dren s a pro own onged ng or pandem hav ng c boom access Ch dren requ re m n ma encouragement to ump on the r b kes but e ectr c motor wh ch ce ebrates ts 200th ann versary th s year dec d ng ust how e c ent y those can be mp emented Over 100 o e ectr c motor ch ce ebrates ts 200th ann versary th s year e c motor ch ce ebrates ts 200th versary th s year dec d ng ust how c ent y those changes can be mp emented Over 100 o dec d ng ust how e c ent y those changes can be mp emented 100 o ons however are pure y embryon c when w th that the Evo ut on s we overdue and next 18 months prove p vota n ons are pure y embryon c when compared w th that o the ons however are pure y embryon when compared w th that o the Evo ut on s we overdue and the next 18 months w prove p vota n Evo ut on s we overdue and the next 18 months w prove p vota n wait –ggest 582 days, to be unnecessarily precise –emented until next major they need perm ss on and need support Our May ed tarea on seeks than becomes all, sales our have playground. circumvented aor precipitous drop, continuing to skyrocket toecreat bdec kes has been dec n ng severa years (pre-COVID) Be Ch dren requ re m ma encouragement ump on the raas b kes but Desp te these bene ts the number dren own ng or hav ng access dec dut ng ust how ebene ces ent ythey those changes can be mp emented Over 100 oo the ore ront o th scewh transport revo ut on the new norma stands every chance it virtual reality, driverless cars or artificial intelligence aOver whole. These d ng ecwh cent ent yso those changes can be mp emented Over 100 onetdec d ng ust how ypure those changes be mp emented 100 oThese ectr chEvo motor wh ch ebrates ts 200th ann th sw year it virtual reality, driverless cars or intelligence aepseeks whole. it virtual reality, driverless cars or artificial intelligence as aas whole. Evo ut on scha we overdue and next 18 prove pwho vota nThese eexh ectr cvdneed motor wh ch ebrates ts 200th ann versary th sw year ecreat ectr cdec motor wh ebrates ts 200th ann versary th sMay year ut on showever we overdue and the 18 months prove pBe vota noeve Evo on sust we overdue and the next 18 months w prove por vota n ons however are yand cwhen when compared that o the ons however are pure yyembryon cts when compared th othe the ons however are pure embryon coembryon compared w th that the Children require minimal encouragement to jump on their bikes, is well overdue, and the next 18 months will prove in Evo on we overdue and the 18 months w prove vota nnetEvo ut on show we overdue and the next 18 months w prove vota neve than aectr sa have p ayground rcumvented aover prec p drop cont nu ng to skyrocket becomes our playground. Freedom Day may be beh nd us but Ich ne tgence w be some me ore tectr rtua rea ty dr ver ess art coartificial aversary nte gence who epivotal tDespite von rtua ty dr ver ccan amonths nte gence ep t19-month vd rtua rea dr ver ess art cn anext nte gence who it virtual reality, driverless or artificial intelligence as athat whole. These it virtual reality, driverless artificial as These it virtual reality, driverless cars or artificial intelligence ast whole. These bethe Eurob ke or to the bEvolution beg kes nn has ngs been osrcumstances a2021 dec tru yor n go den or severa onext cyc years ng rema (pre-COVID) ns to be seen ore acthe sbut gns rrespect Desp ve te these gch oba rcumstances ts the number Whether th ch sintelligence dren sgence own ng pandem hav ng boom access ecreations, ectr cngs motor wh ch ce ebrates 200th ann th sore year ewor ectr cut motor ch ce ebrates ts 200th ann versary th soon year cat motor ch ce ebrates ts 200th ann versary th sth year creat ons however are yembryonic embryon when compared w th that oeve the creat are pure ythe cdren when compared w th that othe the creat ons however are pure ycars embryon when compared w th that the to gh ght enges ut ons th sto key spec ath w th they perm ss on and they need support Our tmy dons so b ggest cctng tent es –ess and over es –compared have ped edged to ach d srea tcars and over countr –pro have p edged to ach wor d ses b ggest cpure –es and 77 countr es –es have pas to ach netdec ng ust how ece cn yembryon those changes can be mp emented Over 100 o dec d ng ust how ece cyce ent yng those changes can be mp Over 100 ng ust how ece ent those changes can be mp Over 100 o becomes our p ayground tthe vnt rtua ty dr ver ess cars or art atous nte as aemented who ewhole. These tDesp vectr rtua rea ty dr ver ess cars or art c77 acountr nte as aedged who etheir These tpo vcreat rtua rea ty dr ver ess or art cthe aart nte gence as ajump who etoschoo These or the beg nn obty awas tru yu go den age oage cyc ng rema ns to be seen but abut so gns to bdec kes has been dec n ng or severa years (pre-COVID) Be ore rrespect o gEvolution oba cwh Whether th sccompared snext aversary pro onged pandem cbe boom Desp te these bene ts the number o77 ch own ng or hav ng access ekes cwor motor wh ch ce ebrates ts 200th ann th seyear year ethe crea motor ch ebrates ts 200th ann versary th syear year eto ectr cve motor wh ch ce ebrates ts 200th ann versary th songed ons however are pure y–ts embryon cmag when compared w that othe the creat ons however are pure ycars embryon cann when compared w th that o–the creat ons however are pure yoverdue, embryon co when compared w th that oon the irrespective of these global benefits, circumstances. the number Whether of this children is aaversary prolonged owning or pandemic having boom access Children require minimal encouragement on bikes, but creations, however, are purely embryonic when with that of the Evolution is well and the next 18 months will prove pivotal in however, are purely embryonic when compared with that of the creations, however, are purely when compared with that of the is well overdue, and the 18 months will prove pivotal in Evolution is well overdue, and the next 18 months will prove pivotal in to b has been dec n or severa years (pre-COVID) Be ore the Desp te these bene ts the number ch dren own ng or hav ng access e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates 200th ann versary th s year creat ons however are pure y embryon c when w th that o the creat ons however are pure y embryon c when compared w th that o creat ons however are pure y embryon c when compared w th that the Ch dren requ re m n ma encouragement to ump on the r b kes but te these bene ts the number ch dren own ng or hav ng access Evo ut on s we overdue next 18 months prove p vota n Evo ut on s we overdue the next 18 months w prove p vota n Evo ut on we overdue the next 18 months w prove p vota n creat ons however are pure y embryon c when compared th that o the creat ons however are pure y embryon c when compared w th that o the creat ons however are pure y embryon c when compared w th that o pandem to another c h t wonder t est year mated n the that b ke 2% trade o ch dren cyc to n the to h gh ght cha enges and so ut ons n th s key spec a st area w th or b beg kes nn has ngs been o a dec tru y n go ng den or age severa o cyc years ng rema (pre-COVID) ns to be seen Be but ore a the s gns they need perm ss on and they need support Our May ed t seeks And wh e m ons among us ock to these trendy techno og es – Amazon s the wor d s b ggest c t es – and over 77 countr es – have p edged to ach eve netAnd wh e m ons among us ock to these trendy techno og es Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s the wor d s b ggest t es – and over 77 countr es – have p edged to ach eve netthe wor d s b ggest c t es – and over 77 countr es – have p edged to ach eve nete ectr c motor wh ch ce ebrates ts 200th ann versary th s dec d ng ust how e c ent y those changes can be mp emented Over 100 o e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th versary th s year dec d ng ust how e c ent y those changes can be mp emented Over 100 o d ng ust how e c ent those changes can be mp emented Over 100 o be ng aectr greener norma There rema ns however the opportun ty or the cyc ng at Eurobike 2021. to h gh ght enges so ut ons n th sof key spec aMay area w th irrespective Despite of these global benefits, circumstances. number Whether this children acompared prolonged owning or pandemic having access cwh trang thow was est mated that 2% o77 ch dren cyc eemented to schoo n the they perm ss on and need support Our May ed tarea on seeks bdec kes has been n ng severa years (pre-COVID) Be the the wor d sm bcha ggest cech tare es –go and over countr es –th have p edged to ach netcreations, are embryonic when that of the the wor dcsbust swh ggest tce –ts and over 77 countr –is have pst edged to ach eve netthe wor dcneed sust bwh ggest cbe tebrates es –es over 77 countr es –es have ptechno edged to ach eve netAnd wh eng m ons among us ock to these trendy techno og –Over Amazon sto creations, however, are purely embryonic when compared with that of the creations, however, are purely embryonic when compared with that of the dec dneed ng how erom crcumstances ent ythey those changes can be mp emented Over 100 o And ecwh ons among us ock to trendy techno og –with Amazon sboom And wh ehkes m ons among us ock these trendy techno og es –es Amazon dec dwor ng how eng cons ent yso those changes be mp emented Over 100 oon dthe ng ust yn those changes can be mp 100 oon ch motor ch ce ts 200th ann versary sowning year eectr ectr ccreations, motor ch ce ebrates ts 200th ann versary th simplemented. year etoepandem ectr ccreations, motor wh ch ce ebrates 200th ann versary th swe year they and they need support. Our edition seeks deciding just how efficiently changes can be Over 100 of dec dsanother ng ust how ech camong ent ythe those changes be mp emented Over 100 dec d how cand ySprog those changes can mp emented Over 100 onetnorma ty stops ee qu te so surrea Next month d aedged goodbye rrespect Desp ve te o gdec oba bene ccons ts Whether th ch strendy dren scan aGroup pro own onged ng pandem hav ng cgns boom Despite these benefits, the number or having Freedom may beh us but Iand mag ne tremains w be some tw me be ore creat ons however pure yut embryon cwhen th creat ons however pure ythose embryon w th creat ons however pure ypurely embryon coth w th creations, however, purely embryonic when compared with that of the however, are purely embryonic when compared with that of however, are purely embryonic compared with that of po to cb h wonder thow was est uent year mated nto the that bthese ke trade ocan ch cyc ees to schoo n the or to bem beg nn has ngs been ojust aare dec tru yor den or age severa o cyc years ng rema (pre-COVID) ns to be seen Be ore aAmazon the sseve gns And wh eggest m ons among us ock to these trendy techno og es –oAmazon sof And wh eehowever, m us ock to these trendy techno og es –oaccess Amazon sof And eb m among us ock to these trendy og es –o soof epandem ectr motor wh ch ce ebrates ts 200th ann versary th sore year ewor motor wh ce ebrates ts 200th ann versary th sna year eexhibition ectr motor wh ebrates ts 200th ann versary th simplemented. year experts ng Cyc eng Tandem Cyc es to L tt eAmazon Rthe der to gh ght cha enges ons n sobe key spec amposed st w zero em ss ons Governments across gann have mposed uture bans on the zero em ss ons Governments across gcchildren obe have uture bans the zero ss ons across gof obe have mposed uture bans the d ggest tent es –ynd over 77 countr es –be have p ach eve the d sust bpermission, ctruly tamong es –severa and over 77 countr –dren have p edged to ach eve wor dbeen ggest care tng es –and and over 77 countr es –es p edged to ach eve netDesp te these bene ts the number ch dren own ng or hav ng access creat ons however pure yand embryon cthe when compared w th that the creat ons pure ynotab embryon cthe when compared w th that the creat ons however are pure embryon cthe when compared w th that o po nt to another u year n the but ke trade ctwh hhowever trang thow was est mated that 2% o2% ch dren cyc eemented to schoo n the or the beg nn ngs owonder atGovernments tru yu go den age o cyc ng rema ns to be seen but abut sth to bexa kes has been dec n ng or severa years (pre-COVID) Be ore the And wh eght m ons among us ock to these techno og es –oto Amazon sR100 And ewas m ons us ock to these trendy techno og es –o s100 And eDay m ons among us ock to these trendy techno og es –to Amazon snetepandem ectr chwh motor wh ch ce ebrates ts 200th ann versary th smonths year ethe ectr cwh motor wh ch ce ebrates ts 200th versary th simplemented. year eto ectr cnt motor wh ch ce ebrates ts 200th ann versary th sbto year or to the bikes beginnings has been of ato declining golden for age several of cycling years (pre-COVID). be seen, Before but all signs they need permission, and they need support. Our May edition seeks electric motor, which celebrates its 200th anniversary this year. deciding just how efficiently those changes can be Over electric motor, which celebrates its 200th anniversary this year. electric motor, which celebrates its 200th anniversary this year. deciding how efficiently those changes can be Over deciding just efficiently those changes can be implemented. Over 100 pandem c h t est mated that 2% o ch dren cyc e to schoo n the b kes has dec n or years (pre-COVID) Be ore the And wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th ann versary th s year eto ectr c motor wh ch ce ebrates ts 200th ann versary th s year they need perm ss on and they need support Our May ed t on seeks b kes has been dec n ng or severa years (pre-COVID) Be ore the dec d ng ust how e c ent y those changes can be mp emented Over 100 o dec d ng ust how e c ent y those changes can be mp emented Over 100 o dec d ng ust e c ent y those changes can be mp Over 100 o e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th ann versary th s year UK We have Compare su ered that some a b rather eak t mes nsp throughout r ng 49% the o ch past dren 18 n the We Nether have ands experts ng rom Cyc e Sprog and Tandem Group Cyc es to L tt e der po pandem nt to another c h t wonder t was est year mated n the that b ke 2% trade o ch dren cyc e to schoo n the to gh cha enges and so ons n th s key spec a st area w th A exa stands out as the most notab e examp e – mob ty cont nues run on zero em ss ons Governments across the g obe have mposed uture bans on the A exa stands out as the most notab e examp e – mob ty cont nues run on A stands out as the most e examp e – mob ty cont nues run on zero em ss ons Governments across the g obe have mposed uture bans on the zero em ss ons Governments across the g obe have mposed uture bans the And e m among us ock to these trendy techno og es – Amazon s the wor d s b ggest t es – and over 77 countr es – have p edged to ach eve netAnd wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s the wor d s b ggest c t es – and over 77 countr es – have p edged to ach eve netthe wor d s b ggest c t es – and over 77 countr es – p edged ach eve netndustry to psout ay aas ar bch gger ro eden nand the susta nab ty narrat ve than teav current ythe sgns Freedom Day may be behind us, but Ir2% imagine it will be some time before experts ng rom Cyc eng and Cyc es to L tt eto R der or to the bikes beginnings has been of ato declining truly golden for age several of cycling years remains (pre-COVID). to be seen, Before but all the signs Compare that to aamong rather nsp r2% ng 49% oons ch dren n the Nether ands to hpandem gh ght cha and so ut ons n th swh key spec amposed area w th pandem cA h trang tmoto was est mated that o ch cyc epast schoo n the zero em ss ons Governments across the gtrendy obe have mposed uture bans the electric motor, which celebrates its anniversary this year. zero em ss Governments across the gthese obe have uture bans on the zero em ss ons Governments across the gtrendy obe have mposed uture bans on the Aexa exa stands out the most notab eage examp ethese –omob mob ty cont nues to run on electric motor, which celebrates its 200th anniversary this year. electric motor, which celebrates its 200th anniversary this year. the wor drang sm b ggest ctas tas es –celebrates and over 77 countr es –Group have p edged ach netA exa stands the most eseveral examp edren –anniversary mob ty cont nues to run on AUK stands out as most notab eor examp eTandem –200th ty cont nues to run on the wor dnn b ggest cons tthe –year and over 77 countr ––we have pst edged ach eve netthe wor dhave sd b ggest cthat es –es and over 77 countr es –es phave edged ach eve netAnd wh ecdd m among us ock to these techno og es –cont Amazon And wh ewh ons us ock to these trendy techno og –to Amazon son And wh ebeg m ons among us ock to these techno og es –es Amazon seve to highlight challenges solutions in this key specialist area, with the world’s biggest cities –Sprog over 77 countries –nvestors pledged to achieve netthe wor dons sthe benges ggest cce t-powered es –m and over 77 countr –to have p edged to ach eve netthe wor d sen bas ggest cons tng es –notab and over 77 countr es –es have pty edged to ach eve netFr edr chsha and a urry o xed emot the sadness o ng Lake norma ty stops ee ng qu te so surrea Next month b d a na goodbye or b kes ngs o a dec tru y n go severa o cyc ng rema (pre-COVID) ns to be seen Be but ore a s to bikes has been declining for years (pre-COVID). Before e ectr c motor wh ch ebrates ts ann versary th s year e ectr c motor wh ch ce ebrates ts ann versary th s year e ectr motor wh ce ebrates ts ann versary th s year electric motor, which celebrates its 200th this year. electric motor, which its 200th anniversary this year. electric motor, which celebrates its 200th anniversary this year. UK We Compare su ered some a b rather eak t mes nsp throughout ng 49% the o ch dren 18 months n the We Nether have ands po nt to another c h t wonder t was est u mated n the that b ke trade ch dren cyc e to schoo n the exa stands out the most notab e examp e mob cont nues run on A exa stands out as the most notab e examp e – mob ty nues to run on A exa stands out most notab e examp e – mob ty cont nues to run on And wh e m among us ock to trendy techno og es – Amazon s And wh e m among us ock to these trendy techno og es – Amazon s And e m ons among us ock to trendy techno og es – Amazon s and K experts ng rom Cyc e Sprog and Tandem Group Cyc es L tt e R der sa e o ese and petro veh c es wh e nvestors tak ng susta nab ty sa e o d ese and petro -powered veh c es wh e tak ng susta nab ty sa o d ese and petro -powered veh c es e nvestors tak ng susta nab ty zero em ss ons Governments across the g obe have mposed uture bans on the zero em ss ons Governments across the g obe have mposed uture bans on the zero em ss ons Governments across the g obe have mposed uture bans on the to b kes has been dec n or severa years (pre-COVID) Be ore the e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th ann versary th s year e ectr c motor wh ch ce ebrates ts 200th ann versary th s year We have su ered some b eak t mes throughout the past 18 months We have UK Compare that to a rather nsp r ng 49% o ch dren n the Nether ands po nt to another wonder u year n the b ke trade pandem c h t t was est mated that 2% o ch dren cyc e to schoo n the A exa stands out as the most notab e examp e – mob ty cont nues to run on A exa stands out as the most notab e examp e – mob ty cont nues to run on A exa stands out as the most notab e examp e – mob ty cont nues to run on And wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s point pandemic to another hit, wonderful it was estimated year in the that bike 2% trade. of children cycle to school in the to highlight challenges and solutions in this key specialist area, with And while millions among us flock to these trendy technologies – Amazon’s the world’s biggest cities – and over 77 countries – have pledged to achieve netAnd while millions among us flock to these trendy technologies – Amazon’s And while millions among us flock to these trendy technologies – Amazon’s the world’s biggest cities – and over 77 countries – have pledged to achieve the world’s biggest cities – and over 77 countries – have pledged to achieve netUK Compare that to a rather nsp r ng 49% o ch dren n the Nether ands pandem c h t t was est mated that 2% o ch dren cyc e to schoo n the A exa stands out as the most notab e examp e – mob ty cont nues to run on A exa stands out as the most notab e examp e – mob ty cont nues to run on A exa stands out as the most notab e examp e – mob ty cont nues to run on And wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s to h gh ght cha enges and so ut ons n th s key spec a st area w th pandem c h t t was est mated that 2% o ch dren cyc e to schoo n the the wor d s b ggest c t es – and over 77 countr es – have p edged to ach eve netthe wor d s b ggest c t es – and over 77 countr es – have p edged to ach eve netthe wor d s b ggest c t es – and over 77 countr es – have p edged to ach eve netAnd wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s And wh e m ons among us ock to these trendy techno og es – Amazon s been and repeated you can yectr see mpeded ust how and hampered the Br by tveh sh restr ons Yet to cyc rather eent than ang ow dawd ng es and K moto UK We have Compare su ered that some to aes bpetro rather eak tar mes throughout reveh ng 49% the oes ch past dren months nent the We Nether have ands experts rang ng rom Cyc egenera Sprog and Tandem Group Cyc to Lrun tt eAmazon’s Rthe der oss sectr Eout ectr crather veh cnotab nnsp genera have nsu ctak ent ypract pract ca sa eue o d ese petro veh c–proved wh e18 nvestors tak ng susta nab tynetoss ue E ectr cpetro veh camong es nacross genera nsu ctak ent ysusta pract ca oss ue sout E ectr cpetro veh es n genera have nsu ctak ent yto ca odd das ese -aand and petro -powered veh cgproved es wh eost nvestors tak ng susta nab ty sa esa o d ese -hit, and -powered csthe es wh emposed nvestors tak susta nab ty A exa stands as the most notab ect –proved mob ty cont to on zero em ss Governments the obe have uture bans on the A exa stands out as the most notab ethe examp ewh –eproved mob ty to on A exa stands out as the notab eacross examp ewh –wh mob ty cont to run on zero em ss ons Governments across the gthe obe have mposed uture bans on the zero em ss ons Governments across the gw obe have mposed uture bans the In order to become an greater part oexamp th trans ormat on cyc ng needs to normality stops feeling quite so month, we bid aadvocacy final to and dd moto point pandemic to another wonderful it estimated year in that bike 2% trade. of children cycle school in the and you can see ust how ar the Br tveh sh approach to cyc etrend advocacy dawd es experts rang ng Cyc e-powered Sprog and Group Cyc es L tt R der Compare that to a-millions nsp reSprog ng 49% oes ch dren n the Nether ands sa ezero oAnd d ese petro -powered cto ety nvestors nab ty And while millions among us flock to trendy technologies –Amazon’s ezero d ese and -powered veh cproved es eons nvestors ng susta nab sa esa oK d ese and veh cto es ng susta nab ty E cm veh ceven es genera proved cmposed ynues pract And while millions among us flock to these trendy technologies –es Amazon’s And while us flock these trendy technologies –run zero em ss ons Governments across the gthese obe have mposed bans on oss ue swh E crom veh cwas es nces have nsu cty ynues pract oss ue sexa E ectr cm veh cons n genera have nsu cmposed ent ynues pract ca zero em ss ons Governments across the gto obe have mposed uture on zero em ss ons Governments across the ges obe have uture bans on the A exa stands the most examp –have mob ty cont nues to run on Aoss exa out as the most notab esurreal. examp eapproach mob ty cont nues run on AUK exa stands out as the most notab ees examp eTandem –the mob cont nues to run on experts ranging from Cycle and Tandem Group Cycles to Rider emissions. Governments across globe have imposed future bans on the em ss ons Governments across gerate obe have mposed uture bans on zero em ss Governments gerate obe have uture bans on the Constance beh the emost at on o-powered meet ng up th ndustry peers and Fr edr en and urry omost m xed emot ons sadness occont eav ng Lake po pandem nt to another cwhile tE wonder tmpeded est u year mated nes the b ke trade o ch dren cyc ensu n pandemic it was estimated that 2% of children cycle to school in the wh es-millions ock techno og es Amazon sty wh es-yand m ons ock techno og es Amazon sthe ehit, ons ock techno og es Amazon sca And while millions among us flock these trendy technologies –Amazon’s Amazon’s millions among us flock to these trendy technologies –to Amazon’s And while among us flock trendy technologies –goodbye been and you can see ust how and the Br by teNext sh restr approach Yet to cyc rather eent advocacy than aLittle ow dawd ng es UK We have Compare su ered that some to aes b-powered rather eak tar mes nsp throughout rthese 49% the o ch past dren 18 months ncontinues the We Nether have ands oss ue E ectr crather veh n genera have nsu cschoo ent ybans pract ca oss ue E ectr c-powered veh champered n genera have proved cng ent yedawd pract oss ue s-h ectr cb veh cn nthroughout genera have proved nsu cuture ent yrun pract ca A stands out as the notab eo examp ect –proved mob cont nues to run on A exa stands out as the most notab eng examp eong–nsu mob ty cont nues to run on A exa stands out as the most notab ehave examp ethese –globe mob ty cont nues to run on Throughout the ast 14 months we ve w tnessed remarkab ewho b ke sa and dd moto as the rzero new buzzword are tch ng to acce erate the trend as ato eca as the rthat new buzzword are tch ng acce the as ang who eca as the rocsCompare new buzzword are tch ng to acce the trend as anues who eAmazon sa estands ochsha d ese -ons and petro veh cthe es wh emob nvestors tak ng susta nab ty eK orepeated d ese -nd and petro veh cexample es wh envestors nvestors tak susta nab ty sa esa oue d ese -emissions. and petro -powered cexamp wh ech nvestors tak ng susta nab ty pandem h t t was est mated that 2% ch dren cyc e to schoo n the And wh e m ons among us ock to trendy techno og es – Amazon s And wh e m ons among us ock these trendy techno og es – s And wh e m ons among us ock to these trendy techno og es – Amazon s been repeated y mpeded and hampered by restr ct ons Yet rather than a ow ng and you can see ust how ar the Br t sh approach to cyc e advocacy es We have su ered some eak t mes the past 18 months We have UK Compare that to a nsp r ng 49% o dren n the Nether ands oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca oss ue s E ectr c veh c es n genera have proved nsu c y pract ca oss ue s E ectr c veh c n genera have proved nsu ent y pract ca A exa stands out as the most notab e examp e – mob ty cont to run on A exa stands out as the most notab e e – ty cont nues to run on A exa stands out as the most notab e examp e – mob ty cont nues to on UK. We have suffered that some to a bleak rather times inspiring throughout 49% the of children past 18 months. in the We Netherlands, have experts ranging from Cycle Sprog and Tandem Group Cycles Little Rider Alexa stands out as the most notable – mobility continues to run on zero Governments across have imposed future bans on the Alexa stands out as the most notable example – mobility to run on Alexa stands out as the most notable example – mobility continues to run on emissions. Governments across the globe have imposed future bans on the zero emissions. Governments across the globe have imposed future bans the and you can see ust how ar the Br t sh approach to cyc e advocacy dawd es Compare to a rather nsp r ng 49% o ch dren n the Nether ands oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca A exa stands out as the most notab e examp e – mob ty cont nues to run on A exa stands out as the most notab e examp e – mob ty cont nues to run on AUK exa stands out as the most notab examp e – mob ty cont nues to run on experts rang ng rom Cyc e Sprog and Tandem Group Cyc es to L tt e R der UK Compare that to a rather nsp r ng 49% o ch dren n the Nether ands zero em ss ons Governments across the g obe have mposed uture bans on the zero em ss ons Governments across the g obe have mposed uture bans on the zero em ss ons Governments across the g obe have mposed uture bans on the A exa stands out as the most notab e examp e – mob ty cont nues to run on A exa stands out as the most notab e examp e – mob ty cont nues to run on A exa stands out as the most notab e examp e – mob ty cont nues to run on the beh cyc nd e trade ts peers to stu t y we have w tnessed th s nnovat ve marketp ace take a Throughout the ast 14 months we ve w tnessed remarkab e b ke sa es been and repeated you can y see mpeded ust how and hampered ar the Br by t sh restr approach ct ons Yet to cyc rather e advocacy than a ow dawd ng es and K dd moto access b e or a ordab e to convert the masses as the r new buzzword are tch ng to acce erate the trend as a who e access b e or a ordab e to convert the masses access b e or a ordab e to convert the masses as the r new buzzword are tch ng to acce erate the trend as a who address own env ronmenta mpact as the r new buzzword are tch ng to acce erate the trend as a who e oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty Friedrichshafen, a flurry of mixed emotions; the sadness of leaving Lake Throughout the ast 14 months we ve w tnessed remarkab e b ke sa es UK. We have Compare suffered that some to a bleak rather times inspiring throughout 49% of children past 18 months. in the We Netherlands, have beh nd ts peers and K dd moto and you can see ust how ar the Br t sh approach to cyc e advocacy dawd es as the r new buzzword are tch ng to acce erate the trend as a who e Alexa stands out as the most notable example – mobility continues to run on as the r new buzzword are tch ng to acce erate the trend as a who e as the r new buzzword are tch ng to acce erate the trend as a who e access b e or a ordab e to convert the masses Alexa stands out as the most notable example – mobility continues to run on Alexa stands out as the most notable example – mobility continues to run on sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty access b e or a ordab e to convert the masses access b e or a ordab e to convert the masses sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca oss ue s E ectr c veh c es n genera have proved nsu c ent y pract ca and Kiddimoto. sale dieseland petrol-powered vehicles, while investors taking sustainability eof dbbuzzword ese and petro -powered veh cerate es wh ecyc nvestors tak ng susta nab sa esa ostands do -buzzword and petro -powered cexample es wh echildren nvestors tak ng susta nab ty ty the ant cnew pat on oto astu bust and better Eurob ke or Frank urt 2022 Constance beh nd the eeto at othe meet ng up w th ost ndustry peers and UK We have su ered b eak tw mes nsp throughout reexample oongch past dren 18 months n We have ands UK. Compare that ato rather inspiring 49% of in Netherlands, A exa notab examp ethe mob ty cont nues A exa notab ehave examp eproved mob ty cont nues A exa notab examp eproved mob ty cont nues Alexa out as the most example –mobility mobility continues to run on Alexa out as the most notable –o mobility continues to run on Alexa out as the most notable –n continues to run on the beh cyc nd esstands ts peers tvehicles, yehow we have w tnessed th sch nnovat ve marketp ace take aes been and repeated you can yeut see mpeded how and hampered ar the Br by tng sh restr approach ct ons Yet to cyc rather advocacy than arun ow dawd ng es access bese or ac-veh eto to convert the masses access or asome ordab enotab to convert the masses access bstands eut or aElectric ordab eon convert the masses oss ue seout E ectr cgger veh ces es n genera have proved nsu cthe ypractical, pract ca oss ue sdieselE ectr cto veh champered es neexamp genera have proved nsu cent ent ydawd pract ca oss ue sof E ectr cordab veh care nnotable genera have proved nsu ceHowever ent yNether pract ca that cou dtrade ay the groundwork or aeveh go den age ng as Throughout the ast 14 months we ve w tnessed remarkab e b ke sa es Th s evo ut on was one o the key actors n the aunch o our m cromob ty Th evo on was one o the key actors the aunch o our m cromob ty Th s evo on was one o the key actors n the aunch o our m cromob ty as the r new buzzword are tch ng to acce trend as a who e as the r new tch ng to acce erate the trend as a who e as the r are tch ng to acce erate the trend as a who e UK Compare that to a rather nsp r ng 49% o dren n the Nether ands A exa stands out as the most examp e – mob ty cont nues to on A exa stands as the most notab e examp e – mob ty cont nues to run on A exa stands out as the most notab e e – mob ty cont nues to run on the cyc e trade to stu t y we have tnessed th s nnovat ve marketp ace take a beh nd ts peers been repeated y mpeded and hampered by restr ct ons Yet rather than a ow ng and you can see ust how ar Br t sh approach to cyc e advocacy access b e or a ordab e convert the masses access b e or a ordab to convert the masses access b e or a ordab convert the masses oss ue s E ectr veh c es n genera proved nsu c ent y pract ca oss ue s E ectr c veh c es n genera have nsu c ent y pract ca oss ue s E ectr c c es n genera have proved nsu c ent y pract ca been and repeatedly you can see impeded just and far the British by restrictions. approach Yet to cycle rather advocacy than allowing dawdles and Kiddimoto. fossil fuels. Electric vehicles, in general, have insufficiently practical, sale and petrol-powered vehicles, while investors taking sustainability fossil fuels. vehicles, in general, have proved insufficiently practical, fossil fuels. Electric in general, have proved insufficiently sale of dieseland petrol-powered vehicles, while investors taking sustainability sale of dieseland petrol-powered vehicles, while investors taking sustainability beh nd ts peers and you can see ust the Br tkey sh approach to ethe advocacy es access bts eand ayou ecimpeded to the masses access bfossil eon or aEto ordab ebto to convert masses access bue ethat or aTh ordab to convert the masses oss ssb E ectr cveh veh es nare genera proved nsu ctrend ent ycycle ca oss ue stheir Ecou coverdue veh es n genera have proved nsu cremarkab ent ypract pract ca oss ue sas E ectr cordab cbuzzword none genera have proved nsu ccyc ent ythat pract ca and K dd moto and you see how ar the Br thave sh approach to etrend advocacy dawd es sa eceo o ese -ust petro -powered veh cacce es wh ew susta nab sa ecan d ese -etand and petro -powered veh cproved es eAdd nvestors tak ng susta nab ty sa d ese and petro -powered veh cacce es wh ecyc nvestors tak ng susta nab ty oss ue son ectr cveh veh es nare genera have proved nsu c2022 pract ca oss ue E ectr veh chave es no genera have proved nsu cao ent ypdawd pract ca oss sts chow car n genera have nsu co ent yp ca Mak ng asd standard ke srecovery an energy ntens ve process to the tyres centra Ch dren eon n requ country re m nconvert ma encouragement tack ng anx ety to over ump pub on the cinsufficiently transportat ratak bywho kes but on d ay the groundwork or amasses go den age onvestors cyc ng However as the beh cyc eue trade stu yces we w tnessed th sto nnovat ve marketp Throughout the ast 14 months we ve w tnessed etake bnem ke sa es Evo ut on scan we overdue and the next 18 months w prove ppract vota n Th sectr evo ut on was one key actors no the aunch o our ty Evo on sbuzzword we overdue and the next 18 months w prove vota npractical, Evo ut snew we overdue and the next 18 months w prove naas ut on was one ofar the key actors nthe the aunch o our m ty Th ut on was one omonths, the key actors nwh the aunch o our m tyty access bor erro or aevo ordab eto to convert masses as the rsordab new buzzword are tch ng to erate trend as who ecromob access epeers or a-o ordab ecses to convert the access or asour ordab ecma convert the masses as the new buzzword are tch ng to acce erate the trend as who as the new buzzword are tch ng to erate the trend as aas who Constance behind, the elation of meeting up with long-lost industry and that cou dE groundwork or amasses go den age cyc ng However been repeatedly see just how and hampered the British by restrictions. approach Yet to rather advocacy than allowing dawdles Ch dren requ m n encouragement ump on the ro bent kes but Throughout the ast 14 we ve w tnessed remarkab eace bvota ke sa es beh nd peers Th sevo evo on o key actors the aunch our m tyty fossil fuels. Electric in general, have proved practical, Th sb evo ut on o the key actors n the aunch our m cromob ty Th on one the actors n the aunch our m Evo ut we overdue and the next months w prove vota fuels. Electric vehicles, in general, have proved insufficiently fuels. Electric vehicles, in general, have proved insufficiently practical, as the ror new buzzword are tch ng to acce erate trend as awho who ecromob Evo ut say we and the next 18 months prove p ntake Evo ut on sut we and the next 18 months w prove p n as the ror new buzzword tch ng to acce erate the trend as as the rro new buzzword are tch ng acce erate the trend as ecromob access baccess aut ordab ewas convert masses access b aevo ordab to the access b end or aevo ewas to convert the masses Throughout the 14 we’ve witnessed remarkable sales new are itching to accelerate the trend as aawho whole. as the rrectr tch ng to acce erate aang who eecromob as are tch ng to acce erate as avota eecromob Cyc ng ndustry events come th ck ast post-Fr edr chsha th speers, year the ant pat astu gger better Eurob ke or Frank urt been repeated ysre ust and hampered ar Br by t18 sh restr ct ons Yet rather evota than asabike ow dawd ng es and you can see just how far the British approach to advocacy dawdles oss ue sut E ectr cvehicles, veh es n genera nsu ent yppractical, pract ca oss ue snew E ectr clast veh cand es n nsu ctm ypdawd pract ca oss ue sto En ectr cewas veh cand es n genera nsu cp ent pract ca fossil fuels. vehicles, in general, have proved practical, fuels. Electric vehicles, in general, have proved practical, fossil fuels. Electric in general, have proved centra Ch ro dren eut our requ country re m nvehicles, recovery ma encouragement tack ng anx ety to over ump pub on the cen transportat rcromob bcromob kes but on the beh cyc nd eGee trade ts peers to t2020 yone we have w th sn nnovat ve marketp ace Evo ut on sordab we overdue and the next 18 months w prove vota nty Evo on sbn we overdue and the next 18 months w prove nty Evo on snew we overdue and the next 18 months w prove vota naaes bnew eay or a‘buzzword’ eomonths to convert the masses access bon eut or aoverdue escand to convert the masses access eut or athe econvert to convert the masses Karen (p7) probes are we both as an ndustry and as arcour n that cou d the groundwork or agenera go den age o cyc ng However as p at orm pTh at orm MMB wh ethe many cha enges einsufficiently ahead tent smy my hope p at orm sevo was one o the key actors n the aunch o our m MMB n 2020 wh eand many cha enges einsufficiently ahead typ my MMB 2020 and wh eto many cha enges einsufficiently ahead spract hope Th sfossil evo on was one o the key actors n the aunch otrend m cromob Th sethe on was one oencouragement the key actors n the aunch ocyc our ty and you can see ust how ar the Br ttnessed sh approach to cyc ethe advocacy oss ue sban E ectr cn veh es nare genera have proved nsu ctrend ent yp ca oss ue stheir E ectr coverdue veh cent es n genera have proved nsu cremarkable ent yp pract ca oss ue sng E ectr cmpeded veh ceeexerc nconvert genera have proved nsu ccycle ent yp pract centra ro eon n our country recovery tack ng anx ety over pub cahead transportat on Ch dren requ m n ma encouragement to ump on the bcountry kes but the cyc efossil trade stu tre yeordab we have w tnessed th sto nnovat ve marketp ace take avota beh nd ts peers Evo ut on we overdue and the next 18 months w prove vota n Evo ut on say we overdue and the next 18 months w prove nhope Evo ut on sut we and the next 18 months w prove vota n access bd etheir or aordab ordab to convert the masses access b epeers or aElectric ordab ecses to convert masses access b eand or arequ ordab eordab to convert the masses the behind cycle trade its peers. to stultify, we have witnessed this innovative marketplace take Throughout the last 14 months, we’ve witnessed bike sales accessible or affordable to convert the masses. as new ‘buzzword’ are itching to accelerate the as whole. accessible or affordable to convert the masses. accessible or affordable to convert the masses. as their ‘buzzword’ are itching to accelerate trend as aeca whole. as ‘buzzword’ are itching to accelerate the as avota whole. Ch dren requ re m n ma ump on the r b kes but beh nd ts peers Evo ut on s we overdue and the next 18 months w prove p vota n ghts then sh pp ng these products around the wor d and you can see how Evo ut s we overdue and the next 18 months w prove p vota n Evo ut on s we overdue the next 18 months w prove p vota n access b e or ordab to convert the masses access b e or a to convert masses access b e or a ordab e to convert the masses Throughout the ast 14 months we ve w tnessed remarkab e b ke sa es beh nd ts as the r new buzzword are tch ng to acce erate the trend as a who e as the r new buzzword tch ng to acce erate the trend as a who e as the r new buzzword are tch ng to acce erate trend as a who access b e or a ordab to convert the masses access b e or a ordab e to the masses access b e or a ordab e to convert masses and they de need ver ng perm a surge ss on n and se they to an need ncreas support ng y sedentary Our May popu ed t at on on seeks Karen Gee (p7) probes are we both as an ndustry and as a country n centra Ch ro dren our country re m n s recovery ma encouragement tack ng anx ety to over ump pub on the c transportat r b kes but on that cou d groundwork or a go den age o cyc ng However as dec d ust how c y those changes can be mp emented Over 100 o p at orm dec ng ust how e c ent y those changes can be mp emented Over 100 o dec d ng ust how e c ent y those changes can be mp emented Over 100 o p at orm MMB 2020 wh e many cha enges e ahead t s my hope p at orm Evo ut on s we overdue and the next 18 months w prove p vota n Th s evo ut on was one o the key actors n the aunch o our m cromob ty MMB n 2020 and wh e many cha enges e ahead t s my hope MMB n 2020 wh e many cha enges e t s my hope Evo ut on s we overdue and next 18 months w prove p vota n Evo ut on s we overdue and the next 18 months w prove p vota n Th s evo ut on was one o the key actors n the aunch o our m cromob ty Th s evo ut on was one o key actors n the aunch o our m cromob ty the anticipation of a bigger and better Eurobike for Frankfurt 2022. (p7) probes are we both as an ndustry and as avota country ntake the behind cycle trade its peers. to stultify, we witnessed this innovative marketplace atyty they need ss on and need support Our May ed tthe seeks that cou d ay the groundwork or go den age othe cyc ng as Ch dren requ n encouragement to ump on the roemented b kes but p at orm accessible or affordable to convert the masses. pTh at orm 2020 wh eamany many cha enges eahead ahead tm smy hope p at orm dec dut ng ust how cwas ent ythey those changes can be mp emented Over 100 ocromob accessible or affordable to convert the masses. accessible or affordable to convert the masses. sevo evo ut on was one o the key actors n the aunch our cromob MMB nwas 2020 and wh emany many cha enges eo ahead tm my n 2020 and wh ethe cha enges eand hope dec daccessible how ctma ent yone changes can be mp emented Over 100 o dec dKaren ng ust how eon caevents ent yForum those changes be mp emented Over 100 oOver Th sperm evo ut on one o the key actors n the aunch oon our cromob Th sng ut on was one oare the key actors n the aunch our cromob ty100 Evo ut on sMMB we overdue the 18 months w prove pvota n Evo ut on sbMMB we overdue and the next 18 months prove p vota nyear Evo on sust we overdue and the next 18 months w prove p non that could lay groundwork for acan golden age of cycling. However, as This evolution was the key factors in the launch of our micromobility Th evo ut one ohave key actors nw the aunch otm our m w th the dor Cyc ng IAA Mob ty and Sea Otter to come that Th evo ut on one owe the key actors n aunch oHowever our m cromob Cyc ng ndustry come th ck and ast post-Fr edr chsha th sand the beh nd eGee trade ts peers to yewas w tnessed th nnovat ve marketp ace take behind its peers. access b ahow ordab egroundwork masses access ere ordab masses access bWor eut aordab ordab ema masses affordable to convert the masses. accessible or affordable to convert the masses. accessible or affordable to convert the masses. and they de need ver ng perm aem surge ss on exerc and se they to an need ncreas support ng ycan sedentary Our May popu ed tvota at on seeks centra Ch ro dren n our requ country re m nthe recovery ma encouragement tack ng anx ety to over ump pub on the cen transportat rstpivotal b kes but on dec dn ng how ebe csand ent ywh those changes can be mp emented Over 100 oo ty dec d how cthose ent ytack those changes mp emented dec db ng ust cwe ent yof those changes can be mp Over 100 Evo on sestu we overdue and the next 18 months w prove pHowever, vota no Evo ut sthe we overdue and next 18 months w prove pmy vota nsotyo Evo ut on sust we overdue and the next 18 months w prove p vota noain danger o a(p7) ow ng th sent opportun to pass us by? Karen Gee probes both as an ndustry as nhope that 2021 w yebe year that e-mob ty enters the ma p at orm that 2021 w na ysent be the year that e-mob ty enters ma nstream that 2021 w na yon the year that e-mob ty enters the ma p at orm MMB n 2020 wh esupport cha enges ewill ahead tnstream smy my p at orm MMB n 2020 many cha enges elaunch ahead sour my hope MMB n 2020 and wh enext many cha enges ebe ahead tnstream son hope beh nd ts peers access b eng or are to convert masses access eon or ordab to convert masses access eut or aThis ordab eprobes to convert the masses and de ver ng aeng surge n exerc to an ncreas ysmonths sedentary popu at need ss on and they need support Our May ed tathe on seeks centra ro our country recovery ng anx ety over pub cahead transportat on Ch dren requ re m n encouragement ump on the roarea bcountry kes but ecoverdue dec d ng ust how em cwas yhave those changes can be mp emented Over 100 dec d ust how cn yone those changes can be mp emented Over 100 dec dcyc ng ust how ena cctevents yeone those changes can be mp emented Over 100 Evo on we overdue and the next 18 months w prove pvota nhope Evo ut on sust we overdue and the next 18 months w prove p vota nyear, Evo ut on we overdue and the next 18 months w prove p vota n central Children role in require country’s recovery, encouragement tackling anxiety to jump public on their transportation bikes, but that could lay the ang golden age of cycling. as Evolution is and the next 18 months will prove pivotal This evolution was of the key factors in the launch of Evolution is and the next 18 months will prove in Evolution is overdue, and the next 18 months evolution one of the key factors in the launch of our micromobility This evolution was one of the key factors in the of our micromobility sut mp yat adopt ng cyc ng sent on part ochanges aety much w der so ut they need perm ss on and need Our May ed tthe on seeks Ch dren requ m n ma encouragement to ump on the red bprove kes but dec d ng ust how ein cwell ent ythey those changes can be mp emented Over 100 omicromobility dec dat ng how ess cwell ent yso those changes can be mp emented Over 100 oin dec dthey ng ust how eahow cwell those changes can be mp emented Over 100 opivotal Evo ut on scha we overdue next 18 months w prove vota n Evo ut on sperm we overdue and next 18 months w prove pedged vota n Evo on sust we overdue next 18 months w prove p vota n that cou d ay the groundwork or afor go den age oover cyc ng However as Ch dren requ re n ma encouragement to ump on the rma b kes but Th evo ut on was one o the key actors n the aunch our m cromob tyty Th evo ut on oover the key actors n the aunch oOver our m cromob Th evo ut on was one oare the key actors n the aunch o our m cromob ty Evo ut sswe we the 18 months w prove p vota n Evo ut on sCyc we the next 18 w prove p vota n Evo ut on overdue the next 18 w prove p n to Ineed athat h gh goes ght to an you enges may and even so open ut ons an ed n th tmonths on sto key o18 spec apopu w th danger o a(p7) ow ng th sse opportun to pass us by? B keB zcom where the ed tor and they de need ver ng perm assMMB n exerc and they to an need ncreas support ng ycan sedentary Our May twill at on on seeks Karen Gee are we both as an ndustry and as aach country n the wor d becha ggest tyn es –se and over 77 countr es –enters have p edged to ach eve netthe wor d spsurge bour ggest tthe es –ycome over 77 countr –ty have pst to ach eve netthe wor d sorm b ggest coverdue es –ent and 77 countr es –es have p edged to ach eve netthat 2021 w na yoverdue, be the year that e-mob ty enters the ma dec db ng ust etent cna ythe those changes can be mp emented Over o p orm that 2021 w yand be the year that e-mob enters ma nstream Cycling industry thick and fast post-Friedrichshafen this that 2021 w na be year that e-mob ty enters the ma dec dd ng ust how etn coverdue, ent yover those changes be mp Over 100 obut dec ng ust how etng ent ywas those can be mp emented Over 100 ohas p at orm MMB n 2020 and wh emany many cha enges ewill ahead tnstream smy my hope pd at orm MMB n–yminimal 2020 and wh ety many cha enges ep ahead tpivotal s100 my hope MMB n 2020 and wh enext many cha enges eemented tnstream spivotal my hope danger o a ow th s opportun ty to pass us by? central Children role our require country’s minimal recovery, encouragement tackling anxiety to jump over public on their transportation bikes, to gh ght enges and ut ons n th s key spec a st area w th Karen Gee (p7) probes are we both as an ndustry and as a country n they perm ss on and they need support Our May ed t on seeks Evolution is well overdue, and the next 18 months will prove in that 2021 w na y be the year that e-mob ty enters the ma nstream the wor s b ggest c es and 77 countr es – have p edged to eve netEvolution is well overdue, and the next 18 months prove pivotal in Evolution is well overdue, and the next months prove in p orm 2021 w na y be the year that e-mob ty nstream that 2021 w na y be year that e-mob ty enters the ma nstream the wor d s b ggest es – over 77 countr es – have p edged to ach eve netthe wor d s b ggest c es – and over 77 countr es – have p edged to ach eve netp at orm MMB n 2020 wh e many cha enges e ahead t s my hope p at orm dec d ng ust how e c ent y those changes can be mp emented Over 100 o n 2020 and wh e many cha enges e ahead t s my hope MMB n 2020 and wh e many cha enges e ahead t s my hope dec d ng ust how e c ent y those changes can be mp emented 100 o dec dh ng ust how c ent y those changes can be mp emented Over 100 o ust September Wh chever event you re attend ng n the ng months we Karen Gee (p7) probes, we, both as an industry and as a country, in platform, p at MMB , in 2020, and while many challenges lie ahead, it is my hope p at orm MMB 2020 and wh e many cha enges e ahead t s my hope MMB 2020 and wh e cha enges e ahead t s hope w th the Wor d ng Forum IAA Mob ty and Sea Otter to come and that s centra Ch ro dren e n our requ country re m n s recovery ma encouragement tack ng anx ety to over ump pub on the c transportat r b kes but on Children require minimal jump their bikes, Evo ut sb we overdue w p vota nin Evo ut sbna we overdue w p vota neve Evo ut on we overdue w pseeks vota is well the next 18 months will prove pivotal in is well the next 18 months will prove pivotal Evolution is well overdue, the next 18 will prove pivotal in to Ineed aplatform, h gh goes to an you enges may and even so open ut ons an ed non th tmonths on s–es key ow spec area w th B keB zocused where the ed tor and they de need ver ng perm surge ss on n exerc and they to an need ncreas support ng ycan sedentary Our May popu ed tahead, at on on seeks the wor dow sbna ggest c,and tthe es –se and over 77 countr es –have have edged to ach the wor dhow spsurge ggest tebrated –and and over 77 countr –zimplemented. have pst edged to ach eve netthe wor dhow sust ggest coverdue, texercise es –es and over 77 countr es –es pama edged to ach eve netdec d ng how ebe cin ent ythey those changes can be mp emented Over 100 o dec ddw ng ust how ebe c2020, ent yover those changes can be mp emented Over 100 onetdec dEvolution ng ust how ebe coverdue, ent yyou those changes can be mp emented Over 100 ohas danger o aust ng th sent opportun ty to pass us by? In the me we hope you en oy our techno ogyocused Apr ed t100 on In the me we hope you en oy our techno ogyApr ed t100 on In the meant me we hope en oy our techno ogyocused Apr ed t100 on that 2021 w na ycand the year that e-mob ty enters the nstream that 2021 w year that e-mob ty enters the ma nstream that 2021 ycand the year that e-mob ty enters the ma nstream Ch dren requ re m n ma encouragement ump on the rp bp kes but Evo ut on sbon we overdue the next 18 months w prove vota n Evo ut on sbon we the next 18 months w prove p vota n Evo ut on we overdue the next 18 prove p vota n Ineed ap goes pght an you may open an ed tmonths ohave B keB where the ed tor has to gh ght cha enges so ut ons n th syto key spec aMay st area w th and de ver ng aWorld surge n exerc se to an ncreas ng sedentary popu at on they perm ss on and they need support Our May ed tthe on the wor smeant ggest tn es –even and 77 countr es –spec have p edged to ach eve netthe wor d sbmeant ggest tythey –hope and over 77 countr –be have p edged to ach eve netthe wor d sust b ggest tent es –es and over 77 countr es have p edged to ach eve netdec d ng ust how ees c2020 ythey those changes can be mp emented Over 100 o dec dEvolution ng eent cin ent yso those changes can be mp emented 100 o dec dh ng ust echa coverdue ent yForum, those changes can be mp emented Over 100 on and they delivering need permission, aaon in to an need increasingly support. sedentary Our population. edition seeks Karen Gee (p7) probes, are we, both as an industry and as anstream country, in deciding just how efficiently those changes can implemented. Over of platform, deciding just how efficiently those changes be Over of deciding just how efficiently those changes can be implemented. Over of platform, MMB ,ent in and while many challenges lie ahead, it is my hope MMB 2020, and while many challenges lie it is my hope MMB ,yent 2020, while many challenges lie ahead, it is my hope There sto so much to be ce about th sobe recent surge n cyc ng tOver has to h gh ght cha enges so ut ons n th s key spec a st area w th they perm ss need support Our May ed t on seeks the wor d s b ggest c t es – and over 77 countr es – have p edged to ach eve netthe wor d s b ggest t es – and over 77 countr es – have p edged to ach eve netthe wor d s b ggest c t – over 77 countr es – have p edged to ach eve netdec d ng ust how e c those changes can be mp emented Over 100 o dec d ng ust how e c y those changes can be mp emented Over 100 o dec d ng ust how e c ent y those changes can be mp emented Over 100 o Karen Gee (p7) probes are we both as an ndustry and as a country n they need perm ss on and need support Our May ed t on seeks p at orm p at orm MMB n 2020 and wh e many cha enges e ahead t s my hope at orm dec ng how e y those changes can be mp emented Over 100 o MMB 2020 and wh e many cha enges e ahead t s my hope MMB n and wh e many cha enges e ahead t s my hope dec d ng ust how e c ent y those changes can be mp emented Over 100 o dec d ng ust how e c y those changes can be mp emented Over 100 o with the Cycling IAA Mobility and Sea Otter come... and that’s experts rang ng rom Cyc e Sprog and Tandem Group Cyc es to L tt e R der someth ng to o er other than h s atest take on the pandem c to I a h gh goes ght to p cha an you enges may and even open ut ons an ed n th t on s key o a st area w th danger o a ow ng th s opportun ty to pass us by? B keB z where the ed tor has zero em ss ons Governments across the g obe have mposed uture bans on the zero em ss ons Governments across the g obe have mposed uture bans on the zero em ss ons Governments across the g mposed uture bans on the In the meant me we hope you en oy our techno ogyocused Apr ed t on the wor d s ggest t es – over 77 countr es – have p edged to ach eve netIn the meant me we hope you en oy our techno ogyocused Apr ed t on In the meant me we you en oy our techno ogyocused Apr ed t on the wor d s b ggest c t es – and over 77 countr es – have p edged to ach eve netthe wor d s b ggest c t es – and over 77 countr es – p edged to ach eve netthat 2021 w na y be the year that e-mob ty enters the ma nstream that 2021 w na y be the year that e-mob ty enters ma that 2021 w na y be the year that e-mob ty enters the ma nstream and they delivering need permission, surge in exercise and they to an need increasingly support. sedentary Our May population. edition seeks experts ng rom Cyc eopportun Sprog and Tandem Cyc es to L tt eto R danger o aons ow th sebe ty pass us by? ook orward to see ng you there to hzero gh ght enges and so ut ons n th sthe key spec acan area w th deciding how efficiently those changes can be implemented. Over 100 of In the meant me we hope you en oy our techno ogyocused Apr ed tbans on zero em ss ons Governments across the goy obe have mposed uture bans on the deciding how efficiently those changes be implemented. Over 100 of deciding how efficiently those changes can be implemented. Over 100 of In the meant me we hope you en oy our techno ogyocused Apr ed teve on In the meant me we hope you en oy our techno ogyocused Apr ed tder on em ss Governments across the ge-mob obe have mposed uture bans on the zero em ss ons Governments across the gto obe have mposed uture bans on the that w na ywe be the year that e-mob ty enters the ma nstream the wor darang sb bcha ggest cjust tayme es –yGovernments and over 77 countr es –Group have p edged to ach eve netthat 2021 w na yna the year that e-mob enters the ma nstream that 2021 w na be the year that e-mob ty enters the ma nstream the wor dthe skeB bzem ggest cjust tchever –hope and over 77 countr –ty have pst edged to ach eve netthe wor d s2021 ggest cjust tng es –es and over 77 countr es –es p–es edged to ach eve netust September Wh event re attend ng nsedentary the com ng months we danger of allowing this opportunity to pass us by? that 2021 will finally be the year that e-mobility enters the mainstream. that 2021 w yes be the year that e-mob ty enters the ma nstream that 2021 w na be the year that ty enters the ma nstream and de ver ng perm a surge ss on n exerc se to an ncreas support ng y popu ed t at on on they need permission, and they need support. Our May edition seeks dec d ng ust e c ent y mp emented o dec d ng ust c ent y mp emented o dec d ng ust e c ent y mp emented o deciding just how efficiently those changes can be implemented. Over 100 of deciding just how efficiently those changes can be implemented. Over 100 of deciding just how efficiently those changes can be implemented. Over 100 of experts rang ng rom Cyc e Sprog and Tandem Group Cyc es to L tt e R der someth to o er other than h s atest take on the pandem c to I h gh goes ght to p cha an you enges may and even so open ut ons an ed n th t on s key o spec a st area w th B keB z where the ed tor has zero ss ons Governments across the g obe have mposed uture bans on the zero em ss ons across the g obe have mposed uture on the zero em ss ons Governments across g obe have mposed uture bans on the the wor d s b ggest t es – and over 77 countr es – have p edged ach netthe wor d s b ggest c t es – and over 77 countr – have p edged to ach eve netthe wor d s b ggest c t – and over 77 countr es p edged to ach eve neto B keB z o o B z B keB In meant me we hope you en oy our techno ogyocused Apr ed t on In the meant we hope you en our techno ogyocused Apr ed t on In the meant me you en oy our techno ogyocused Apr ed t on they need perm ss on and they need support Our May ed t on seeks dec d ng ust how e c ent y those changes can be mp emented Over 100 o dec d ng ust how e c ent y those changes can be mp emented Over 100 o dec d ng ust how e c ent y those changes can be mp emented Over 100 o someth ng osskeB er other than sover atest take the pandem centers experts ng rom Cyc e-powered Sprog and Tandem Group Cyc es to Lbans tt eon R der Izero asa goes to pb an you open an ed tcountries oae-mobility B keB zthe where the ed tor has to h gh ght cha enges and so ut ons n th key spec st area w th zero em ss ons across the gattending obe have mposed uture bans on the zero em ss across the ge-mobility obe uture bans on the em ss ons Governments across the obe have mposed uture bans on the have the wor drang b ggest es –even and over 77 countr es –key have parea edged to ach eve netthe wor dthe b-enges ggest es –hope and over 77 countr es have p edged to ach eve netthe wor d sto b ggest cGovernments es and over 77 countr es p edged to ach eve netto If all highlight goes to plan, you may even solutions open an in edition this of specialist area, with danger of allowing this opportunity to pass us by? BikeBiz where the editor has the world’s biggest cities –hope and over 77 countries –enters have pledged to achieve netthe biggest –atest and over 77 countries –edged have pledged to achieve netthe biggest cities –the and over 77 –by? have pledged achieve netthat 2021 will finally the year e-mobility mainstream. that 2021 will finally be the year that enters the mainstream. that 2021 will finally the year that enters the mainstream. demonstrated there swe aover rea opportun ty or green uture and by reassess ng experts rang ng rom Cyc e-powered and Tandem Cyc es to L tt esusta R der to hzero gh ght cha so ut ons nthe th swh spec amposed w th zero em ss ons Governments across the ges obe have uture bans on the em ss ons Governments across the ges obe have uture bans the zero em ss ons Governments across the ges obe have mposed uture bans on the the wor d sb b ggest cchallenges trom es –ythan and over 77 countr es –Group have p to ach eve netthe wor d skeB bzons ggest cGovernments tplan, –hope and 77 countr –pandem have pst edged to ach eve netthe wor d sd ggest cand es –es and 77 countr es –es p edged to ach eve netdanger o aons ow th sbe opportun ty to pass us h gh ght cha enges so ut ons n th sshave key spec aamposed st area w th that w na ywe be year that e-mob ty enters the ma nstream the wor d ggest cand ttpetro es –Sprog and over 77 countr es –have p edged to ach eve netthat 2021 w na ycities the year that e-mob ty the ma nstream that 2021 w na be the year that e-mob ty enters the ma nstream the wor d b ggest ccmay tt-powered –hope and over 77 countr ––nvestors have p edged to ach eve netthe wor d s2021 ggest cGovernments ttng es ––es and over 77 countr es ––es have p edged to ach eve netjust September! Whichever event you’re in coming months, we and K moto experts rang ng Cyc ehbe Sprog and Tandem Group Cyc es to Lto tt eon R der someth ng to er h sbe take on the cocused eB oworld’s dworld’s ese -zthat and petro -powered veh cgon es wh emposed nvestors tak ng nab ty sa eB dssb ese -ztother and veh ckey es wh ehave nvestors tak ng susta nab ty sa eB o dodd ese petro -powered veh cgen es wh envestors tak ng susta nab ty o B keB zero em ss ons Governments across the gobe obe have mposed uture bans on the o oem B B keB zons zero em ss across the gon obe have mposed uture bans the zero ss ons Governments across the gthat have mposed uture on the In meant me hope you en oy our techno ogyocused Apr ed tty In the meant me we you en oy our techno ogyocused Apr ed ton on In the meant me we you en oy our techno ogyocused Apr ed ton on to If all highlight goes to challenges you may and even solutions open an in edition this key of specialist area, with and K dd moto BikeBiz where the editor has experts rang ng rom Cyc e Sprog and Tandem Group Cyc es to L tt e R der ook orward to see ng you there world’s biggest cities – and over 77 countries – have pledged to achieve neto sa e o ese and petro veh c wh e tak ng susta nab ty keB z the world’s biggest cities – and over 77 countries – have pledged to achieve the world’s biggest cities – and over 77 countries – have pledged to achieve neto o sa e o d ese and petro veh c wh e nvestors tak ng susta nab z sa eto o d ese and petro -powered veh c e nvestors tak ng susta nab ty keB In the meant me we hope you en oy our techno ogyocused Apr ed t on zero em ss ons Governments across the g obe mposed uture bans on the In the meant me we hope you en oy our techno ogyocused Apr ed t on In the meant me we you en oy our techno ogyApr ed t on zero em ss Governments across obe have mposed uture bans the zero em ss ons Governments across the g obe have mposed uture bans on the In the meantime, we hope you enjoy our technology-focused April edition In the meant me we hope you oy our techno ogyocused Apr ed t on In the meant me you en oy our techno ogyocused Apr ed t on Iexperts ang howorld’s gh goes ght to an you enges may so open ut ons an ed n th twh on sour ohave area w th B keB zpledged where the ed tor has highlight challenges and solutions in this key specialist area, with wor dsdGroves sbons b ggest cand tpetro es countr es p edged eve wor dggest spbiggest ggest csupp th pst edged ach eve wor d ggest cCyc t–es es es pacedged edged ach eve the world’s cities –even and over 77 countries –nvestors pledged to achieve networld’s biggest cities –hope and over 77 –nvestors have pledged to achieve netthe cities –es and over 77 countries –es have to achieve netand K moto experts rang ng Cyc eut Sprog and Tandem Group Cyc es to Lbans tt eon Rthe der someth ng to o er other than h sSprog atest take on the pandem sa eto osbons -meantime, and petro -powered veh ccountr es wh espec nvestors tak ng susta nab tynetdbiggest ese and -powered veh cgobe es wh ehave nvestors tak ng susta nab ty sa esa ese -bons petro -powered veh cgthe es wh envestors tak ng susta nab ty zero em ss ons Governments across the obe have mposed uture bans on the zero em ss Governments across the gpandem obe have mposed bans on the zero em ss Governments across the gcountries have mposed uture bans on the James o Bdthe keB zdodd o ozero B keB zggest B keB zeemissions. h gh ght enges so ons n th shave key aimposed area w th the wor dosdnew bcha c-tother trom es –than and over 77 countr es –nvestors have p edged to ach eve netthe wor dthe snew ggest cand t-powered –hope and over 77 –pandemic! have pst to ach eve netthe wor d cand es and over 77 countr es –es have p edged to ach eve netand K dd moto someth o er other than swe atest take on the cogyexperts rang ng rom ewe Sprog and Tandem Group Cyc es to L tt each R der sa ezero ese -ese and petro -powered veh ccountr es espec tak ng susta nab ty our eth cs pract ces ythere. cha ns cyc ng can ead the change that suture to come sa eem d ese -cha and petro -powered veh ccountr es wh emposed tak ng susta nab ty sa eto o do ese -b and petro -powered veh cthe es wh emposed nvestors tak ng susta nab ty em ss ons Governments across the gthe obe have mposed uture bans on zero em ss ons Governments across the obe have mposed uture bans the zero em ss Governments across the gthe obe have mposed uture bans on the ranging from Cycle and Tandem Group Cycles to Little Rider something to offer his latest take on the Governments across globe have imposed future bans on the zero emissions. Governments across globe have imposed future bans on the zero emissions. Governments across globe future on the In the meantime, hope you enjoy technology-focused April edition In the we hope you enjoy our technology-focused April edition In the meantime, you enjoy our technology-focused April edition and K dd moto experts rang ng rom Cyc e Sprog and Tandem Group Cyc es to L tt e R der sa o ese and petro veh c es wh e nvestors tak ng susta nab ty sa ezero o d ese and petro -powered veh c es wh e tak ng susta nab ty sa eto o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty zero em ss ons Governments across the g obe mposed uture bans on the zero em ss ons Governments across the g obe have uture bans on the zero ss ons Governments across the g obe have uture bans on the experts rang ng rom Cyc e Sprog and Tandem Group Cyc es to L tt e R der look forward to seeing you In meant me we hope you en oy our techno ocused Apr ed t on ss ons Governments across the g obe have mposed uture bans on the In the meant me we hope you en oy our techno ogyocused Apr ed t on In the meant me we you en oy our techno ogyocused Apr ed t on em ss ons Governments across g obe have mposed uture bans on the zero em ss ons Governments across the g obe have mposed uture bans on the Throughout the ast 14 months we ve w tnessed remarkab e b ke sa es James Groves James Groves and K dd moto as the r new buzzword are tch ng to acce erate the trend as a who e as the r buzzword are tch ng to acce erate the trend as a who e as the r buzzword are tch ng to acce erate the trend as a who e sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty sa eB o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty o B keB z o B keB z B keB z experts ranging from Cycle Sprog and Tandem Group Cycles to Little Rider Throughout the ast 14 months we ve w tnessed remarkab e b ke sa es James Groves something to offer other than his latest take on the pandemic! and K dd moto zero emissions. Governments across the globe have imposed future bans on the as the r new buzzword are tch ng to acce erate the trend as a who e zero emissions. Governments across the globe have imposed future bans on the zero emissions. Governments across the globe have imposed future bans on the as the r new buzzword are tch ng to acce erate the trend as a who e as the r new buzzword are tch ng to acce erate the trend as a who e o sa o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty B keB z o oeem e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty B keB z sa esa oezero d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty keB z of BikeBiz ! o o B keB z B keB z rang ng rom Cyc e Cyc es L tt e R der someth ng to o er other than h s atest take on the pandem c experts ranging from Cycle Sprog and Tandem Group Cycles to Little Rider em ss ons g obe mposed uture em ss ons g obe mposed uture em ss ons g obe mposed uture zero emissions. Governments across the globe have imposed future bans on the zero emissions. Governments across the globe have imposed future bans on the zero emissions. Governments across the globe have imposed future bans on the Throughout the ast 14 months we ve w tnessed remarkab e b ke sa es James Groves and K dd moto as the r new buzzword are tch ng to acce erate the trend as a who e as the r new buzzword are tch ng to acce erate the trend as a who as the r new buzzword are tch ng to acce erate the trend as a who e sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty Ed tor James Groves James Groves James Groves James Groves experts rang ng rom Cyc e-powered Sprog and Tandem Group Cyc es to Lbbans esustainability R der zero em ss ons Governments across the gacce obe have mposed uture bans on the zero em ons Governments across the gerate obe have mposed uture bans on the zero ss ons Governments across the gerate obe have mposed uture on the Hope u yss our susta nab ty ed tthe on can he ptnessed nsp re to do ust that James Groves Throughout the ast 14 months we ve w tnessed remarkab eke ke sa es and K dd moto esa as the rof new buzzword are tch ng to acce erate the trend as asusta who enab as the rBikeBiz new buzzword are tch ng to erate the trend as asusta who as the rof new buzzword are tch ng to acce erate the trend as asusta who ett sa eem od d ese -zut and petro -powered veh cacce es wh ethe nvestors tak ng susta nab ty eo o d ese -zand and petro -powered veh cacce es wh eyou nvestors tak ng susta nab ty sa esa od d ese -zBikeBiz and petro -powered veh cacce es wh envestors nvestors tak ng susta nab ty and Kiddimoto. sale of dieselpetrol-powered vehicles, while investors taking sale of dieseland petrol-powered vehicles, while investors taking sustainability sale of dieseland petrol-powered vehicles, while investors taking sustainability BikeBiz !and of !was !Groves Throughout the ast 14 months we ve w remarkab e b sa es and K dd moto as the r new buzzword are tch ng to acce erate the trend as a who e as the r new buzzword are tch ng to acce the trend as a who e as the r new buzzword are tch ng to acce the trend as a who sa e o ese and petro -powered veh c es wh e tak ng nab ty sa e o ese and petro -powered veh c es wh e nvestors tak ng ty sa e o d ese and petro -powered veh c es wh e nvestors tak ng nab ty and K dd moto sa e o d ese petro -powered veh c es wh e nvestors tak ng susta nab ty B keB o o sa e o d ese and petro veh c es wh e nvestors tak ng susta nab ty B keB sa e o d ese and petro -powered veh c es wh e nvestors tak ng susta nab ty B keB that cou d ay the groundwork or a go den age o cyc However as Ed tor Throughout the ast 14 months we ve w tnessed remarkab e b ke es Ed tor James Groves James Groves Th s evo on one o key actors n aunch o our m cromob ty Th s evo ut on was one o the key actors n the aunch o our m cromob ty Th s evo ut on was one o the key actors n the aunch o our m cromob ty James as the r new buzzword are tch ng to erate trend as a who e James Groves as the r new buzzword are tch ng to erate the trend as a who e James Groves as the r new buzzword are tch ng to erate the trend as a who e James Groves and Kiddimoto. that cou d ay the groundwork or a go den age o cyc ng However as Ed tor Throughout the ast 14 we ve w tnessed remarkab bm ke sa es James sale of dieseland petrol-powered vehicles, while investors taking sustainability Th evo on was one otch the key actors nthe the aunch o our ty James Groves sale of dieseland petrol-powered vehicles, while investors taking sustainability sale of dieseland petrol-powered vehicles, while investors taking sustainability Th on was one oone the key actors nes the aunch our m tyes Th sand evo ut on was one o the key actors nerate aunch o our m ty James Groves Groves the rsJames buzzword are tch ng acce trend as awho ecromob as the rsnew buzzword are tch ng to acce the trend as aewho who ecromob asasthe rEd new buzzword are ng to acce erate the trend as ao ecromob Groves K moto Kiddimoto. sa enew o d ese -z-med petro -powered veh cacce wh einvestors tak susta nab eof d -and petro -powered veh cacce es wh ethe nvestors tak ng susta nab ty sa esa oevo d ese -ut petro -powered veh cacce es wh nvestors tak ng susta nab ty sale dieselpetrol-powered vehicles, while investors taking sustainability sale of dieseland petrol-powered vehicles, investors taking sustainability sale of dieseland petrol-powered while taking sustainability that cou dbuzzword ay the groundwork or aerate go den age onvestors cyc ng as tor Throughout the ast 14 months we ve w tnessed remarkab esusta becromob ke sa James Th sevo evo ut on was one otch the key actors noenvestors the aunch our m ty Th snew evo ut on was one oto the key actors n aunch o our m ty Th sut on was omonths, the key actors nwhile the aunch o our m tyty as rut new buzzword are tch ng to erate trend as who ecromob as rGroves new buzzword are tch ng to erate the trend as ang who ecromob as rodd new buzzword are ng to erate the trend as who ecromob ames groves@b amonths co uk Ed tor Ed tor tor Ed tor James Groves James Groves James Groves and K dd moto sa eo o d ese -(p7) and petro -powered veh cacce es wh ethe ng susta nab ty eEd o d ese -ese and petro -powered veh cto es ecyc nvestors tak ng nab ty sa esa d ese -buzzword and petro -powered veh cacce es wh endustry nvestors tak ng susta nab ty Ed tor that devo ay the groundwork or avehicles, go den age cyc ng However as James Groves Throughout the ast 14 months we ve w tnessed remarkab eke bHowever ke sa es Th sJames evo on was one o the key actors n aunch o our ty Th sevo ut on was one otch the key actors n the aunch o our m ty Th snew evo ut on was one oamonths the key actors nwh the aunch o our m ty as the rthe new are tch ng erate trend as who as the rthe new buzzword are tch ng acce erate the trend as ao who as the rthe buzzword are tch ng erate the trend as who Throughout the last 14 we’ve witnessed remarkable bike sales James Groves Groves as their ‘buzzword’ are itching accelerate the trend aaem whole. as new ‘buzzword’ are itching to accelerate the whole. as new ‘buzzword’ are itching to the trend as aaas whole. m or @b m dut o uwas that cou dJames ay the groundwork or awh go den age o ng However as Throughout the ast 14 months we ve w tnessed remarkab eas b sa es Th sJames evo ut on was otch the key actors n the aunch o our m Th snew evo ut on was otch the key actors n the our m cromob ty spEd evo ut on was one oaare the key actors naccelerate the aunch o our m ty as the rm buzzword are ng to acce erate trend as atrend who ecromob as the are tch ng to acce erate the trend as atak who asthat the rThroughout new buzzword are ng to acce erate the trend as ao who ecromob the ast 14 we ve w tnessed remarkab b ke sa es Groves as the rnew new buzzword are ng to acce erate the trend as aawho who eecromob as the rtheir new buzzword are tch ng to acce erate the trend aas who ehope as the rtheir new buzzword are tch ng to acce erate trend as aaas eeacromob Karen Gee probes are we both as an and aour country ntyty that cou devo ay groundwork or amany go den age oaunch cyc However as ames groves@b z-med co uk Ed tor Ed tor at orm pTh at orm MMB none 2020 and wh eto many cha enges eoahead ahead tm smy my hope pEd at orm Ed tor sgroves@b ut on was one o the key actors n the aunch oahead our cromob ty MMB none 2020 eto many cha enges eong tm shope my hope MMB n 2020 wh eto cha enges ethe tm sas hope Ed tor Th sMMB ut on was one oand the key actors n the aunch o cromob ty Ed tor Th scou evo ut on one oand the key actors n the aunch our cromob ty James Groves James Groves tor James Groves Throughout the last 14 months, we’ve witnessed remarkable bike sales Gee (p7) probes we both as an ndustry and as a country n ames z-med co uk James Groves cou d ay the groundwork or a go den age o cyc ng However Ed tor as their new ‘buzzword’ are itching to accelerate the trend a whole. pTh at orm tor as their new ‘buzzword’ are itching to accelerate the trend as a whole. as their new ‘buzzword’ are itching to accelerate trend as a whole. pTh at orm n 2020 and wh e many cha enges e ahead t s my pKaren at orm Ed tor s evo ut on was one o the key actors n the aunch o our m cromob ty MMB n 2020 and wh e many cha enges e ahead t s my James Groves MMB n 2020 and wh e many cha enges e ahead t s my hope Th s evo ut on was one o the key actors n the aunch our m cromob Th s evo ut on was one o the key actors n the aunch o our m cromob ty James Groves Groves Editor James Groves Groves James Groves o @b m d o u ast months we ve w tnessed remarkab e b ke sa es James Groves Throughout the last 14 months, we’ve witnessed remarkable bike sales the r buzzword tch ng acce erate who e the r buzzword tch ng acce erate who e the r buzzword tch ng acce erate who e as their new ‘buzzword’ are itching to accelerate the trend as a whole. as their new ‘buzzword’ are itching to accelerate the trend as a whole. as their new ‘buzzword’ are itching to accelerate the trend as a whole. Karen Gee (p7) probes are we both as an ndustry and as a country n that cou devolution ay groundwork or go den age olaunch cyc However as Ed tor m o @b m dMMB o uMMB pat at orm at orm MMB n 2020 wh eacce many cha enges eoahead ahead tmicromobility smy my hope pTh orm Th sevolution evo ut on was one oand the key actors n aunch oahead our m cromob n 2020 wh eden many cha enges eong tm shope my hope MMB nwas 2020 and wh eactors cha enges eoahead tmicromobility hope Th sMMB evo ut on was one oand the key actors n the aunch o our cromob Th sdevo evo ut on was one ouk the actors nenges the aunch our m cromob ames groves@b z-med aone co uk ames groves@b z-med aco co ames groves@b z-med co ames groves@b z-med agroundwork uk Ed tor Ed tor Ed tor James Groves Throughout the ast 14 months we ve w tnessed remarkab bour sa es as the rp new buzzword are tch ng to acce erate the trend as aawho who eshope as ray new buzzword are tch ng to erate the trend aenstream who eshope as new buzzword are tch ng erate trend as aas eke Karen Gee (p7) probes are we both as an ndustry as country n Ed tor that cou ay groundwork or go age othe cyc ng However as p at orm p at orm n 2020 and wh ekey many cha ethe ahead tm smy my pKaren at orm Th sEd evo ut on was othe the key nenges the aunch our m cromob ty 2020 and wh eacce many cha enges eo tm my hope MMB n 2020 and wh eto cha enges ahead tm stnstream hope ut on was one ouk the key actors n the aunch our m cromob tytytyty Th evo ut on was one oaaare the key actors n the aunch our m cromob ty that could lay the for aamany golden age of cycling. as Editor Editor This evolution one of the key factors in the launch of This was one the key factors in the launch of our This one of the key factors in of James Groves NCop m d m m mmm m N m m James Groves James Groves PPm dreserved. dbN B oCop P o P dmmagazine dd dbP b BNo om P Pb dBB b B om Pg P dm opart Pg dmagazine SSN Cop g g Cop gthis m SSN Cop m o @b m d on una Pm Groves SSN ame g2021 ove @b med awas co uk Karen Gee (p7) probes we both as an ndustry and aahead country nmicromobility that cou d the groundwork or amany den age ondustry cyc ng However as pat at orm at orm 2020 and wh eof many cha enges eahead ahead tm my orm evo ut on was one o the key actors nndustry the aunch oand our cromob MMB nwas 2020 and emany many cha eo ahead tm sHowever, my MMB n 2020 and wh ethe cha enges eenters stanstream my hope Th sthe evo ut on was osbe key actors n the aunch o our cromob ty Th sthe evo ut on was one oyaare the key actors ncha the aunch our cromob ty mBunder that cou do ay the or aamany go den age o cyc ng However as Ed tor m m Th sEd evo ut one o the key actors n the aunch o our cromob ty James Groves m m N mm m Th ssMMB evo ut was o key actors n the aunch otm our cromob ty Th ssrEditor evo ut on one o the key n the aunch o our cromob ty James Groves James Groves No of be used, stored, transmitted or PSSN dPSSN bdSSN B o d dm bP B oN P d m reserved. part of this may be used, stored, transmitted N m m mAll N m mmay m P d b BwAll o P d m P dm b B odC P d2020 danger a(p7) ow ng th opportun ty to pass us PdPb bm Bw ow P d2020 SSN Cop g mlicence. m Gee probes we both as an as country nty ames groves@b z-med co uk Cop gcontents SSN Cop gp that 2021 w na be the year that e-mob ty the ma Cop g ames groves@b z-med ayear co p at orm All contents © 2020 Media Ltd. or published licence. Allor rights that 2021 w na yand the year that e-mob ty the ma that w ynswas be the year that e-mob ty enters ma ames groves@b z-med awh co uk psEd at orm MMB ngroundwork 2020 and wh eto many enges eas ahead tnstream smy my hope ames groves@b z-med agroundwork co p at orm Ed tor MMB none 2020 and wh eactors many cha enges elaunch shope my hope MMB n and wh ego many cha enges eeand ahead tsour sof hope wN w mm Bunder M tor All contents © 2020 Biz Ltd. or published All rights All © Biz Media Ltd. or published under All rights contents © Biz Media Ltd. or published under licence. rights w M w m B Mlicence. w mMedia B M m tor m m m w w w w w mM w wBiz w m w w ww Bb o d PPSSN db b B om P d PP dSSN B oB P d PPSSN d B ob P that could lay the for acha golden age of cycling. However, as danger o a(p7) ow ng th opportun ty pass us by? Editor Gee probes we both as an and as alaunch country n ames groves@b z-med co uk This evolution was one of the key factors in the our micromobility ames groves@b z-med aone co uk © Bd This evolution was one of the key factors in the launch of our micromobility This evolution was one of the key factors in the of our micromobility that 2021 w na yow be the year that e-mob ty enters the ma ames groves@b aybe co uk ames groves@b z-med aare co uk p at orm that 2021 w na y2020 be the that e-mob ty enters ma Ed tor that 2021 w na yon be the year that e-mob ty enters the ma pmpTh at orm MMB non 2020 wh euk cha enges eenters ahead tnstream so my ppKaren at orm wSSN w m Bm tor Ed MMB n 2020 and wh ewe many enges eolaunch ahead sour my hope MMB n 2020 and wh euk many cha enges eby? ahead tnstream sahead my hope © B M © B Mg © B MM w w Bm james.groves@biz-media.co.uk w w m B Mwof w w B MM SSN Cop Cop gw g tor Ed tor SSN Cop gm SSN Cop Cop gm m o @b m dw oz-med uon PSSN dP bSSN d bSSN B o P oreserved. 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ISSN: 1476-1505 Copyright 2020 o B keB z that 2021 will finally be the year that e-mobility enters the mainstream. that 2021 finally be the year that e-mobility enters the mainstream. o o B keB z B keB z In the meant me we hope you en oy our techno ogyocused Apr ed t on In meant we hope you en oy our techno ogyocused Apr ed t on In the meant me we hope you en oy our techno ogyocused Apr ed t on w m w m w m w m B zB aa LaLda4ad 4d4 B Lh4Lh 4oo hhoo zgMed Lm hFFoo oo B zMed Med a Ldh4oo d 4 hFoo F oo zB La d Foo B Med dm 4Fh4 oo o a ow ng th s opportun ty SSN Cop gMed mmm m danger of allowing this opportunity to pass us by? 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Apps and websites mentioned in this publication are not under control. Ed tor aa 07801 291 961 Advert ng 07794 805 307 B zden Med a L dLondon 4Lane h F oo 44 Ma Lane London WC2E 7LN B zden a L d 4Lm h oo 44 Ma den Lane London WC2E 7LN B zMed Med dL 4 hFWC2E F oo B zm Med aMed LMed d 4mentioned h F 44 Ma den London WC2E 7LN 44 Ma den Lane London WC2E 44 Ma den Lane London WC2E 7LN ma m m m m m m m wunder wour In the meant me we hope you en oy our techno ogyocused Apr ed t on In the meant me hope you en oy our techno ogyocused Apr ed t In the meant me we hope you en oy our techno ogyocused Apr ed t on m m wour w m w wcontrol. mm m w w Ed tor a 07801 291 961 Advert s ng 07794 805 307 James Groves w m o keB z w m o o B keB z B keB z w m w m of BikeBiz ! of of BikeBiz ! 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All rights All contents © 2020 Biz Media Ltd. or published under licence. All rights All contents © 2020 Biz Media Ltd. or published under licence. All rights james.groves@biz-media.co.uk w w m B M w w m B M w w m B M Editor B M m Editor Editor Bw M m B© M min B M min B M m B M Bstored, M m B M mm w m mm m m m without the prior written permission of the publisher. 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d dhndhndndn n n ww writer n n nn w mm nmnmnmanager G G GhGhd Senior Sales GhGh n wstaff w nm n b m@b @b @b hd@d b m@b @b md d @b md d h d@d d@d m b m@b @b mdm d u uu h hdh d d @b @b mdm d u uu h u uu mb m dm m dm ud d@d mm umu mm uwriter m uu hh d@d b b bb m m dm uwriter m dSales um h hd@d m umdesigner Senior Sales manager Graphic Senior Sales Graphic rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk uu m @b muwriter d @b u hGhd@d d@d m d u uh hdh d h d dh@bd@b @b wstaff m nmanager h d dm ndesigner n @b wstaff n dmanager nudesigner n nSenior wstaff m nm G hGd@d dhGraphic nm rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk khood@datateam.co.uk rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk khood@datateam.co.uk rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk khood@datateam.co.uk @b @b h d@d d@d b b b m mm @b@b mm dmd d u u u h hdh d d @b@b mm dmd d u u u h hd@d m mm u uu
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m dkhood@datateam.co.uk nn nrebecca.morley@biz-media.co.uk dn n nrebecca.morley@biz-media.co.uk w ww m nmn n G G Gh hdh richard.setters@biz-media.co.uk rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk khood@datateam.co.uk richard.setters@biz-media.co.uk b bm m hd hkhood@datateam.co.uk d@d m @b@b @b u richard.setters@biz-media.co.uk hd d @b hkhood@datateam.co.uk d@d brebecca.morley@biz-media.co.uk mm dmd d u uuk h richard.setters@biz-media.co.uk @b@b mm dmd d u u u hkhood@datateam.co.uk d@d m mm u uu richard.setters@biz-media.co.uk rebecca.morley@biz-media.co.uk Forthe thefull fu range rangevvssttwww ckenb2b co uk For ckenb2b b rebecca.morley@biz-media.co.uk mch @b d@d b m ch m @b @b u hkhood@datateam.co.uk d@d bwww mm dmd d u u co h hd@d m mm u uu For the full range visit www chickenb2b co ukh hdhd d @b@b@bm mdmd d u u u For the full range www co For the full range v svisit twww www chchickenb2b ckenb2b co co uk uk uk For the full range visit chickenb2b For the full range visit www chickenb2b co uk For the full range v s t www ch ckenb2b co uk For the full range visit www chickenb2b co uk ForFor thethe fullfull range visitvisit www chickenb2b co uk range www chickenb2b co uk For the full range visit www.chickenb2b.co.uk
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21 07 2021 16 35
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SEPTEMBER 2021
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Making cycling (even more) sustainable Andrew Richardson, content writer for Leisure Lakes Bikes, looks at how you can boost your bike to a new level of sustainability
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BikeBiz Awards: GCI Green Commute Initiative’s marketing director Joanna Flint talks COVID-19, market changes and winning Best Retailer Services at last year’s BikeBiz Awards
25 Shaping the mobility of tomorrow IAA Mobility is taking place in Munich for the first time from 7th-12th September. Rebecca Morley catches up with Tobias Gröber to find out more
29 How has the pandemic affected UK businesses? Wattbike CEO Richard Baker tells Rebecca Morley about the challenges the company has faced with surging costs throughout the past 18 months
33 Sustainability and the cycling industry How green is the cycle trade? BikeBiz speaks to six brands to find out what they’re doing to be more environmentally friendly
44 NEED
44 Five minutes with… crankbrothers This month, we catch up with Hannah Wilson, brand manager for crankbrothers and fizik at Extra UK
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POINTS OF VIEW
Making cycling (even more) sustainable Andrew Richardson, content writer for Leisure Lakes Bikes, looks at how you can boost your bike to a new level of sustainability
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e already know that cycling is one of the most sustainable methods of transport out there. In fact, studies show that cycling only accounts for five grams of CO2 emissions per kilometre ridden — more than ten times less than driving a car. The recent cycling boom during the coronavirus pandemic has further emphasised the advantages of choosing your bike over your car, from health to environmental benefits. But even then, the realisation of a climate emergency means that we’re still looking for more ways to reduce our environmental impact. Fortunately, we don’t need to look too far beyond our own bicycles to find a way to improve our sustainable practices. Here, Leisure Lakes Bikes looks at how you can recycle your cycling routine and boost your bike to a new level of sustainability.
facilities, waste reduction, and restoration. Boasting that its manufacturing offices in Wisconsin have been powered by green energy since 2009, the company identifies that previously it had consumed 10.5 million pounds of coal every year. This has now reduced to zero. Bicycle manufacturing must also consider volatile organic compounds (VOCs). These are emissions released by certain solids and liquids. VOCs may be released during painting, carbon layups, and cleaning machinery. Some bicycle manufacturers are reducing this impact by recycling carbon fibre for production and using precision robots to increase efficiency in painting. In October 2020, Cannondale became the first bicycle brand to introduce packaging that is 100% recyclable. After trialling the packaging in the Netherlands, the brand hopes to expand this strategy globally.
The best bikes to buy While any bike purchase is a positive step in the direction of sustainability, your choice can have a deeper impact. Some bicycle manufacturers progress this mission by ensuring that the materials used are ethically sourced and waste is reduced. One strong example, Trek, attempts to increase its product sustainability through initiatives including green
Electric boost to work It’s a simple concept — but choosing your bicycle over your car will reduce your impact on the environment. However, there are situations when people feel they may not have this choice. This is significant when considering commuting to work. Of the 26.5 million working people in the UK, 16.7 million people use a personal motorised vehicle to get to work.
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September 2021 | 7
POINTS OF VIEW
This is 63% of all commuters – a huge majority. It is estimated that 10 billion kilograms of CO2 could be saved if more people walked, cycled, or even used public transport to get to work. However, the commute to work may be too far for people to consider changing from petrol to the pedal. Fortunately, recent innovations in electric bicycles have made this option more appealing. In the UK, an e-bike can travel at 25 kilometres per hour, meaning that they are now a viable alternative to car travel. As the average commute in the UK is only 8.8 miles, this means that cycling to work may only take 34 minutes. Compare this to the average UK commute time – 30 minutes – and the financial savings, health, and environmental benefits you gain from just four extra minutes of travel are certainly worth it. Electric bikes are useful in these respects, but they also make cycling easier for beginners. Assisted cycling means that people only need to pedal to get the added boost from a motor, which is electrically charged. Electricity is, of course, a cleaner energy source than petrol. And as all UK houses are predicted to be powered by wind by 2030, the environmental impact of charging batteries is rapidly decreasing.
8 | September 2021
Save money to save the planet Cycling is, as it should be, a win-win scenario for you and the planet. Not only can you reduce your environmental impact, but you can save money and benefit your health. These savings come from the removed cost of fuel, reduced cost of maintenance, and purchasing costs. However, several schemes can reduce these costs further, and increasingly improve your savings. For example, the Green Commute Initiative is a cycle to work scheme. However, unlike most schemes, there is no upper limit on cost (usually £1,000). Cyclists have the option to pay for their bicycle from their gross (pre-tax) salary. Essentially, purchasing a bike this way means that you reduce how much tax you pay, therefore saving money. Most people report that they save 32 to 42% on the retail prices buying bikes this way. There is no shortage of these support schemes, but they offer another indication that cycling should be a priority for everyone. Cycling is about creating a better world, and understanding that the choices we make, no matter how small, can have a huge impact on the environment and for people around us. While pushing the pedals may be a little harder than driving, new ethical strategies by companies and easier ways to cycle while saving money have made the choice to get on the saddle even easier. n
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POINTS OF VIEW
‘Cycling is ten times more important than electric cars for reaching netzero cities’ By Christian Brand, Associate Professor in Transport, Energy & Environment, Transport Studies Unit, University of Oxford
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lobally, only one in 50 new cars were fully electric in 2020, and one in 14 in the UK. Sounds impressive, but even if all new cars were electric now, it would still take 15-20 years to replace the world’s fossil fuel car fleet. The emission savings from replacing all those internal combustion engines with zero-carbon alternatives will not feed in fast enough to make the necessary difference in the time we can spare: the next five years. Tackling the climate and air pollution crises requires curbing all motorised transport, particularly private cars, as quickly as possible. Focusing solely on electric vehicles is slowing down the race to zero emissions. This is partly because electric cars aren’t truly zero-carbon – mining the raw materials for their batteries, manufacturing them and generating the electricity they run on produces emissions. Transport is one of the most challenging sectors to decarbonise due to its heavy fossil fuel use and reliance on carbon-intensive infrastructure – such as roads, airports and the vehicles themselves – and the way it embeds cardependent lifestyles.
10 | September 2021
One way to reduce transport emissions relatively quickly, and potentially globally, is to swap cars for cycling, e-biking and walking – active travel, as it’s called. Active travel is cheaper, healthier, better for the environment, and no slower on congested urban streets. So how much carbon can it save on a daily basis? And what is its role in reducing emissions from transport overall? In new research, colleagues and I reveal that people who walk or cycle have lower carbon footprints from daily travel, including in cities where lots of people are already doing this. Despite the fact that some walking and cycling happens on top of motorised journeys instead of replacing them, more people switching to active travel would equate to lower carbon emissions from transport on a daily and tripby-trip basis. What a difference a trip makes We observed around 4,000 people living in London, Antwerp, Barcelona, Vienna, Orebro, Rome and Zurich.
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POINTS OF VIEW
Over a two-year period, our participants completed 10,000 travel diary entries which served as records of all the trips they made each day, whether going to work by train, taking the kids to school by car or riding the bus into town. For each trip, we calculated the carbon footprint. Strikingly, people who cycled on a daily basis had 84% lower carbon emissions from all their daily travel than those who didn’t.
‘It’s a really exciting time to take charge of a business in the cycle industry’ We also found that the average person who shifted from car to bike for just one day a week cut their carbon footprint by 3.2kg of CO2 – equivalent to the emissions from driving a car for 10km, eating a serving of lamb or chocolate, or sending 800 emails. When we compared the life cycle of each travel mode, taking into account the carbon generated by making the vehicle, fuelling it and disposing of it, we found that emissions from cycling can be more than 30 times lower for each trip than driving a fossil fuel car, and about ten times lower than driving an electric one. We also estimate that urban residents who switched from driving to cycling
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for just one trip per day reduced their carbon footprint by about half a tonne of CO2 over the course of a year, and save the equivalent emissions of a one-way flight from London to New York. If just one in five urban residents permanently changed their travel behaviour in this way over the next few years, we estimate it would cut emissions from all car travel in Europe by about 8%. Nearly half of the fall in daily carbon emissions during global lockdowns in 2020 came from reductions in transport emissions. The pandemic forced countries around the world to adapt to reduce the spread of the virus. In the UK, walking and cycling have been the big winners, with a 20% rise in people walking regularly, and cycling levels increasing by 9% on weekdays and 58% on weekends compared to pre-pandemic levels. This is despite cycle commuters being very likely to work from home. Active travel has offered an alternative to cars that keeps social distancing intact. It has helped people to stay safe during the pandemic and it could help reduce emissions as confinement is eased, particularly as the high prices of some electric vehicles are likely to put many potential buyers off for now. So the race is on. Active travel can contribute to tackling the climate emergency earlier than electric vehicles while also providing affordable, reliable, clean, healthy and congestion-busting transportation. n
September 2021 | 11
SMS
Cycling commuting on the rise Cycling, walking and public transport are contributing to a consistent reduction in car use among commuters, according to the latest figures from insight specialists Sports Marketing Surveys…
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ompared to 2020, the number of people cycling to work has held up strongly. In week one of the study, back in mid-June 2020, just 1.3% of people overall and 4.5% of all those working travelled by bike. Just over one year on, as the UK emerged from lockdown in July 2021, the figure stands at 3% of the overall population and 6.7% of those working. Cycling’s journey share peaked at 12.6% of workers in the weeks beginning the 26rd April and 3rd May. Interestingly, these weeks, during which England was in the second stage of its path out of lockdown, were not spectacular weeks in terms of weather. In real terms, the increase means that there were an estimate 6.9 million British adults commuting by bike at peak. ‘Freedom day’ did not make an immediate impact on these figures, with the proportions of people working from home, travelling by bike, public transport and car remaining relatively similar to the final weeks of lockdown. All of this is good news for the environment. A rise in active journeys has helped reduce car use compared to last summer. 53% of those travelling to work commuted by car, according to the
NEED
latest findings, 11 percentage points down against the figures from June 2020, which represented the peak point in the last year. Recovering confidence in public transport is a key factor. But, perhaps even more promising is the fact that the number of people walking to work has remained high, up just over six percentage points compared to week one of the study. One in five British adults walked to a place of work in the week beginning 19th July 2021. Along with cycling, active transport seems to be becoming a long term habit rather than just a short term surge. The results also show that while the number of people on furlough has dropped significantly compared to summer 2020, the number working from home has remained relatively consistent, with around a fifth of respondents not commuting in July 2021 for this reason. It is for policy makers and companies to establish the impacts of this seismic change on productivity and mental health, but it seems that working from home is here to stay, at least to some degree.
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12 | September 2021
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SMS
Marc Anderman, business development manager at Sports Marketing Surveys, (pictured) said: “This time last year, the Bicycle Association Market Data Service powered by SMS was picking up the sales surge as people looked for bikes that would help them exercise, travel and commute privately, without relying on a car or public transport. “Whether or not working from home does become the norm, what’s certain is that, thanks to recent infrastructure changes and the sheer number of people who have bikes who didn’t a year ago, cycling is in an excellent position to grow its journey share in the UK. Those who bought bikes for leisure and now find themselves heading back to the office, even if part time, will find they already own the perfect tool.
NEED
“And, at the same time, others will be seeing more cyclists in more segregated cycle lanes and might also start looking to their bike for other leisure journeys at different times of the day and week.” n SMS has been supporting the sports and leisure industry since 1984. In cycling, it operates the Bicycle Association Market Data Service and is a member of Cycling Industries Europe (CIE)’s market impact and intelligence expert group. To purchase the full dataset on commuter journeys, which goes back 12 months, or to understand how Sports Marketing Surveys can support your business, please contact marc.anderman@sportsmarketingsurveys.com
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www.bikebiz.com September 2021 | 13
INTRODUCING THE SHOTGUN® PRO KIDS MOUNTAIN BIKE SEAT DESIGNED FOR CHILDREN 2 – 5 YEARS (UP TO 60LB / 27KG) SUPER FAST TO FIT, REMOVE AND SWAP BETWEEN BIKES FULLY ADJUSTABLE WITH ZERO FRAME CONTACT FITS ALL BIKES WITH STANDARD 1 ⅛ STEERERS
AVAILABLE THROUGH VELOBRANDS KIDSRIDESHOTGUN.CO.UK @KIDSRIDESHOTGUN
BIKEBIZ AWARDS
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‘Cycling should be the go-to means for everyday transport’ Green Commute Initiative’s marketing director Joanna Flint talks COVID-19, market changes and winning Best Retailer Services at last year’s BikeBiz Awards How has the past year been for GCI – what impact has COVID-19 had on business? As reflected across much of the bike industry, the last 12-18 months have been phenomenal for GCI. The demand for bikes has been unprecedented and there has been a marked increase in the number of people using the Cycle to Work Scheme to make their dream bike more affordable. As a result of GCI’s success and the resulting economies of scale, we were delighted to reduce our commission rate to bike shops at the end of March this year. GCI now charges just 5% commission on any GCI order which means GCI continues to be the best deal for everyone. As a not-for-profit social enterprise, this important move reinforced our support of local independent bike shops, helping them to keep more of their profits within their businesses and local communities.
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We have seen a significant uplift in the number of large clients signing up to use Corporate GCI. Back in October, we recruited an experienced sales manager and a business trainee and, during this time, we have seen the number of corporate clients more than double. It’s been an amazing year for the whole GCI team. How has the market has changed in recent months? Brexit and COVID-19 have undoubtedly created a unique situation. Bike shops have found themselves in the unusual position of being short of stock whilst facing unprecedented demand. Customers have been frustrated with lack of choice and retailer patience may have worn a little thin trying to satisfy everyone. Some retailers have started to refuse Cycle to Work vouchers, negatively impacting the customer’s buying experience.
September 2021 | 15
BIKEBIZ AWARDS
There has been disappointment as some shops also refuse to ‘hold’ bikes for 24 hours whilst the Cycle to Work voucher is generated. When we return to some sort of normality, a focus on customer service will be key as those new customers during the first lockdown will start to return for bike services, repairs and other purchases. Investment to improve the customer buying journey will be essential. E-commerce has shown how important it is and some retailers will need to upgrade their websites to bring them up to an acceptable standard. Lockdown has highlighted how liberating the bike can be when times are tough. Active travel is in the news as people start to take more responsibility for their personal health. E-bikes are increasing in popularity as awareness and understanding grows about how useful they can be for those wishing to travel longer distances by bike. Cargo bikes are also showing signs of growth as their potential starts to be realised. GCI won Best Retailer Services at the 2020 BikeBiz Awards. What did it mean to win? Winning the award meant a tremendous amount to the GCI team. Since entering the market in 2016, we’ve had to defend ourselves against unsubstantiated and damaging claims/rumours from others who openly questioned our legitimacy. With the inclusion of GCI’s model in the updated DfT Guidance Notes, coupled with the BikeBiz Award and our terrific TrustPilot score, the doubters have been silenced. We have shown that GCI is here to stay, a force to be reckoned with, and one that has helped change the industry for the better. What are your expectations for the year ahead, both for the business and the industry? We fully expect customer demand to be high but unfortunately the stock problems across the bike industry will also continue, meaning we’re in for a problematic year. We’re seeing more large corporate clients register with GCI as employers become increasingly aware of alternative providers in the marketplace. GCI’s ethical and supportive ethos is very attractive to socially and environmentally responsible organisations. SMEs will be particularly attracted to our pay-as-you-go scheme which does not require any participating organisations to sign up to restrictive supplier contracts. As lockdown restrictions ease and the requirement for the wearing of face masks becomes voluntary, many commuters will want to avoid public transport where social distancing is difficult to achieve.
16 | September 2021
Whilst some will start to use cars more, to the detriment of the environment, more commuters will look at alternative travel modes such as the bike. The growth in the number of LTNs and segregated cycleways will help promote cycling as a safe choice. The Race to Zero campaign and COP 26 Climate Change Conference taking place in November should hopefully reinvigorate the momentum to reduce carbon emissions. Organisations of all sizes should be analysing their environmental impact and that of their employees, and provide staff with access to active travel options for their commute to work, such as the Cycle to Work Scheme. We were told the point of the anti-COVID measures was to prevent the NHS from being overwhelmed, but there doesn’t seem to be the same urgency to protect it from the overwhelming effects of inactivity. Cycling has the power to do that along with other forms of active travel. Cycling should be the go-to means for everyday short trip transport for all sections of society. This means, as well as safer cycling infrastructure, we need to rebalance attitudes so that women cyclists in particular feel safe riding their bikes and don’t have to endure condescending and sexist attitudes from some in the bike trade as well as the driving public. It’s such a simple thing to fix, why would you risk losing business from it? n
Image credit: #BikeIsBest
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SUSTAINABILITY BUILT IN OUR COMMITMENT TO REDUCING PLASTIC WASTE
TALKING POINTS
The core foundations of online advertising By Andrew Richardson, Unearth Marketing
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y online traffic is up, but my revenue has stayed the same. Am I doing something wrong? We hear variations on this statement at least twice a week from prospective clients: retailers who want to increase revenue through their website, but aren’t getting the results they hope for even after dabbling in Google Adwords. Unfortunately, the truth is you can’t just throw money at advertising and hope it works without building the core foundations beforehand. In this article, I’m going to run you through some core fundamentals of building a sustainable online presence. Create an amazing customer experience Customers come to your web page for two reasons: to learn more and to find the best price. Imparting your fountain of knowledge into your product copy not only increases your Google Quality Score and improves search engine rankings, but shows a customer you’re an authentic and trustworthy voice in your field. Forget the automatically uploaded supplier copy and go custom. It’ll do wonders. Making your product copy compelling for its intended audience is essential to organic traffic. The longer someone spends scrolling on your page, the higher you rank in search results – so if you’re writing about a step-through town bike, make it relatable.
18 | September 2021
Organic clicks return a 1.5% e-commerce conversion rate (on average), compared to paid ads which return 0.2%. Build that foundation as a long term investment and watch your web traffic grow. Tip: get staff members to write about their favourite products and provide examples of how they’ve used the product. Consumers are always searching for more information, and if you can prove that said product has solved a problem, then that hesitancy to purchase just disappears. Understand your audience Whilst it’s easy to understand your customer from face-toface interactions, getting to know your audience from behind a screen has become almost impossible without the right tracking tools. Ensuring your Google Analytics account is set up correctly and tracking the right metrics is a great start, but knowing how to act on that data is where most fall behind. But hey, that’s for another edition… Tip: set up audience tracking through Google Tag Manager, connect your audience source through Google Ads and feed your Google Analytics account in Google Ads. Leave it to collect data for a month and then start to advertise based on your custom audience. You’ll thank me later. If you’re looking to really nail down your audience and don’t know where to start, get in touch at andrew@weareunearth.com n
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FRONT LIGHTS (Approx.)
(Approx.)
SRP £94.99
SRP £64.99
High
High
1.5 h (1100 lumens)
Middle
1.5 h (800 lumens)
Middle
2 h (800 lumens)
4 h (200 lumens) Daytime HyperConstant 5 h (800 / 200 lumens)
4.5 h (400 lumens) Daytime HyperConstant 6.5 h (1100 / 400 lumens) Flashing
2 h (400 lumens)
Low
Low
Flashing
50 h (200 lumens)
30 h (200 lumens)
Charging time Approx. 3 h (2 A) - 7 h (0.5 A)
Charging time Approx. 3 h (2 A) - 5 h (1 A)
(Approx.)
(Approx.)
SRP £39.99
SRP £29.99
High
High
1.5 h (500 lumens)
4 h (200 lumens) Daytime HyperConstant 6 h (400 / 200 lumens) Flashing 60 h (200 lumens)
3 h (250 lumens) Daytime HyperConstant 5 h (500 / 250 lumens) Flashing
2 h (400 lumens)
Low
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50 h (250 lumens)
Charging time Approx. 4 h (1 A) - 8 h (0.5 A)
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SRP £24.99
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3.5 h (100 lumens)
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13 h (40 lumens)
Flashing
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SRP £19.99
NEW
35 h (100 lumens)
Charging time Approx. 2.5 h (0.5 A)
30 h (200 lumens)
Charging time Approx. 2.5 h (0.5 A)
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10 h (130 lumens) 14h (450 lumens)
Charging time Approx. 3.5 h (0.5 A)
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SRP £29.99 / £24.99
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5 h (30 lumens) 45h (30 lumens)
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5 h (20 lumens)
Flashing Group Ride 8 h (100 lumens) Daytime HyperFlash 10h (300 lumens)
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Charging time Approx. 3 h (0.5 A)
Charging time Approx. 3 h (0.5 A)
70h (15 lumens) 11 h (50 lumens) 15 h (150 lumens)
LIGHT SETS SRP £99.99
& Set
Light Sets
NEW
FROM £39.99
Light Sets NEW
FROM £34.99
Light Sets NEW
FROM £29.99
NEW
Contact your ZyroFisher account manager for futher info on stockist deals - VISIT WWW.ZYROFISHERB2B.CO.UK TO VIEW THE FULL RANGE
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LUMINA MAX SERIES TM
NiteLink™ Wireless Technology allows the rider to pair and simultaneously power on/off the Lumina Max headlight and Omega EVO 300 taillight wirelessly.
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LUMINA MAX 2500 TM WITH NITELINK £200.00
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OMEGA EVO 300 USB TM WITH NITELINK £60.00
NITELINK REMOTE £50.00
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WIRELESS
TM
LUMINA MAX 2000 TM WITH NITELINK £185.00 TM
LUMINA MAX 1500 TM WITH NITELINK £160.00
FRONT LIGHTS Lumina™ Dual 1800 £150.00
Lumina™ Micro 900 £65.00
FEATURES • Lumen Output: 1800 • 7 Modes with Run Times up to 20hrs • Charge Time: 3:00hrs • Weight: 258g • Battery: Li-Ion • Low Battery Indicator • Side Lighting Visibility • Water / Dust Resistant IP64 Rated
FEATURES • Lumen Output: 900 • 5 Modes with Run Times up to 60hrs • Charge Time: 2:30 / 4:30hrs • Weight: 130g • Battery: Li-Ion • Low Battery Indicator • Compact and Lightweight • Water / Dust Resistant IP64 Rated
REAR LIGHTS Sentinel 250 Bike Taillight with Laser Lanes £55.00
Bullet™ 200 Bike Taillight for Optimal VIZ £35.00
FEATURES • Lumen Output: 250 • 7 Modes with Run Times up to 45hrs • Charge Time: 3:00hrs • Weight: 116g • Battery: Li-Po • Low Battery Indicator • 250 lumen Daylight Visible taillight • Water / Dust Resistant IP64 Rated
FEATURES • Lumen Output: 200 • 6 Modes with Run Times up to 29hrs • Charge Time: 1:30hrs • Weight: 67g • Battery: Li-Po • Low Battery Indicator • 200 lumen super bright taillight • Water / Dust Resistant IP64 Rated
LIGHT SETS LUMINA MICRO 650 / SABRE 110 COMBO £70.00
SWIFT 300 / SABRE 110 COMBO £50.00
MICRO 650 FEATURES • Lumen Output: 650 • 5 Modes with Run Times up to 20hrs • Charge Time: 1:45 / 3:30hrs SABRE 110 FEATURES • Lumen Output: 110 • 5 Modes with Run Times up to 60hrs • Charge Time: 2:30hrs
SWIFT 300 FEATURES • Lumen Output: 300 • 5 Modes with Run Times up to 28hrs • Charge Time: 2:00 / 3:15hrs SABRE 110 FEATURES • Lumen Output: 110 • 5 Modes with Run Times up to 60hrs • Charge Time: 2:30hrs
Contact your ZyroFisher account manager for futher info on stockist deals - VISIT WWW.ZYROFISHERB2B.CO.UK TO VIEW THE FULL RANGE
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NEW FOR AW21 Dayblazer 1500 £89.99
Want to hit the local trail for a midnight shred, or commute home on a November evening? The sleek and tiny Dayblazer 1500 has you covered.
Dayblazer 1500 / DAYBLAZER 65 Light Set £119.99
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Want to hit the local trail for a midnight shred, or commute home on a November evening? The sleek and tiny Dayblazer 1000 has you covered.
Dayblazer 1000 / DAYBLAZER 65 Light Set £89.99
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Dayblazer 550 £39.99
Not too long ago a 550-lumen headlight for this price would have been a pipe dream, but now the Dayblazer 550 is a dream come true!
Dayblazer 1500 / CLICK USB Light Set £59.99
Contact your ZyroFisher account manager for futher info on stockist deals - VISIT WWW.ZYROFISHERB2B.CO.UK TO VIEW THE FULL RANGE
NUMBER CRUNCHING
Here are some of the latest stats and facts from around the web…
53%
of cyclists have cycled more since lockdowns started in March 2020
48%
52%
cycled to improve their mental health
44%
Yorkshire is the region with the most committed cyclists;
10%
of locals cycle every day compared to
2%
used them specifically for exercise
of people in Wales and the South East respectively
cycled as a family activity
56 | November 2020
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BB-NOV20-PG54-56.indd 56
19/10/2020 10:40
SMARTER WORKSHOPS FREE Workshop displays* *Minimum stock purchase required
Distributed in the UK by The Cycle Division
• Disc brake pads • Rim brake blocks • Hydro systems • Disc brake • Rim brake blocks • Hydro systems
• Pulley wheels • Cables & parts • Bottom brackets • High precision sealed bearings • Much more to come...
TEL 01484 665055 EMAIL sales@thecycledivision.com WEBSITE thecycledivision.com
FEATURE
Shaping the mobility of tomorrow IAA Mobility is taking place in Munich for the first time from 7th-12th September – not as an automobile trade fair on the exhibition grounds alone, but as an allencompassing mobility event at several locations. Rebecca Morley catches up with Tobias Gröber, head of consumer goods division, to find out more
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September 2021 | 25
FEATURE
What can we expect from IAA Mobility 2021? Visitors can look forward to something new! In a comprehensive overview of the mobility of the future, the focus is not only on cars, but also very much on bicycles. The concept has also seen a radical change: the IAA Mobility is coming to the people in the city centre. Everyone can experience mobility there – on two, three or four wheels. There will also be a B2B area on the trade show grounds – with a mega-conferencing programme with over 500 top speakers from automotive, sustainability, inspiration, tech, bike and more. Everything from global corporations to start-ups will be represented. The latter will play a much bigger role than in the past. In addition to the B2B area, there will also be a B2B2C area hosting bike brands, an MTB Parkour presented by Mercedes-Benz and an e-bike Parkour. The focus of the IAA Mobility will be on trying out, experiencing, testing and inspiration, but also the opportunity for dialogues (e.g. at the Citizen Lab at the Marienplatz). How has COVID-19 affected plans for the show? First of all, it should be said that we can implement the main cornerstones of the concept despite corona and the difficulty of international travel. These include the B2B Summit, the B2C Open Space, the Blue Lane, Conferencing, Dialogue and other mobility solutions such as cycling. Although the no-office and no-event policies of some large companies have meant that booth participation on their part is not possible, these companies are now present in other forms as sponsors, curation partners, speakers or virtually. In addition, the required safety and hygiene concepts, which are dynamically adapted to the current situation, are now our daily bread and have been learned over the past 15 months. How will IAA be different from other trade shows taking place? On the one hand, the IAA offers new participation opportunities far beyond the mere booth space: through curation partners such as the World Economic Forum, event and sponsoring partners, speakers, start-ups, Sandbox Gaming and Hackathon, as well as citizen participation from school projects to city planners. With the Open Space (no tickets required), the IAA comes to the citizens – and to the most beautiful places in Munich. This has never happened before in this
26 | September 2021
“We see the IAA and its new concept as a big chance for the bicycle industry. In times of e-bikes and e-cargo bikes getting more and more important in the market, we should not stay in our little bicycle bubble, but are well advised to go the next step and open up to a new and bigger audience. We hope that we can take advantage of the reach towards press, consumers and industry that the IAA hopefully will achieve. “We really appreciate the new concept and the focus on clima-neutral mobility. In our opinion, it should be the goal that all forms of mobility are able to friendly coexist in a modern traffic system and not fight against each other. So it makes absolute sense to bring all these forms of mobility together at the IAA. “Above that, sustainability is one of our major goals for the upcoming years, after we already started with some green milestones like the Schwalbe tube recycling system, green compounds as well as being the first tyre company ever who produces tyres with fair rubber.”
Frank Bohle, CEO, Schwalbe – Ralf Bohle GmbH “We not only look closely at the e-bike market, but also respond optimally to it with the BikeTrax tracking system. The biggest competitive advantage is that we are equally active in the B2C and B2B sectors. “For example, we are continuously expanding our product range with new motor-specific variants and we are working together with e-bike manufacturers on data bus communication and extended functions of the tracking system. Through direct end customer contact, we are perfecting our PowUnity BikeTrax system. Through the B2B sector, we are scaling. “The IAA Mobility fair is the perfect platform to meet all of our B2C and B2B customer and partner segments. We are looking forward to inspire them and get inspired by the exhibitors and visitors face to face.”
Stefan Sinnegger, general manager, PowUnity
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FEATURE
form! With art, culture and music, the IAA creates a real festival atmosphere in the inner city. Mobility is the main topic, as well as the dialogue with the stakeholders. The focus is on automotive and beyond, such as tech, bike, micromobility and urban planning. Everyone can experience and shape the mobility of tomorrow without major obstacles – e.g. at the Citizen Lab, at Sandboxgaming.de, at the Hackathon, the presentations and much more. The Blue Lane is also Germany’s first environmental lane, which can be used by all zero- and low-emission vehicles (i.e. with an e-license plate) and also by carpools such as High Occupancy or Vehicle Lane. IAA Mobility also wants to leave its venues better than we found them. One example of this would be to permanently keep the charging infrastructure in Munich after the IAA.
In addition, the IAA offers the bicycle industry the opportunity to shape the future of mobility on an equal footing with the automotive industry. The location of Munich with its venues in the city (such as Hofgartenstraße and Marstallplatz), as well as at the trade show grounds, probably also play a role. The latter offers indoor and outdoor testing opportunities. Another reason for the participation of many bicycle brands is probably the innovative participation opportunities with allround carefree packages.
What is it about the show that has convinced so many cycling brands to take part? Firstly, there is the national and international coverage of the IAA Mobility in B2B and B2C media and the political and social attention and relevance.
What particular aspect of the show are you looking forward to the most? In fact, simply experiencing the entire concept, i.e. the presentations in the city centre, the dialogue formats and the conference, mobility on two, three or four wheels, the presentation of the brands, the innovations of the start-ups, etc. My personal favourite, however, is that students can work with PwC and Force of Disruption to build their city of the future on Roblox or Minecraft. These designs are presented to a jury, which can then decide whether the ideas can be partially incorporated into actual city-building projects. n
Open Space – the exhibition areas in the city centre Cycling brands can be found in the Hofgartenstraße and on Marstallplatz. There are no designated test areas on the exhibition grounds themselves, but the bikes can be tested under real conditions in the urban infrastructure, explicitly on the cycle paths in the immediate vicinity, such as on Ludwigs-/Leopoldstraße, but also on the cycle paths of the nearby Englischer Garten. Kids World is also located on Marstallplatz.
Open Space Extended Here, two of the nine halls will be dedicated to bikes: halls B5 and B6. In addition, there is a 4,000 square metre test area on the outdoor grounds, directly adjacent to hall B6. This is divided into a bike and pedelec test track, including ascent and descent ramps, and a Mercedes-Benz Mountain Bike Experience with a wide variety of surfaces, berms and other obstacles. A dirt jump show will be held three times a day.
www.bikebiz.com
September 2021 | 27
@contityres conti-tyres.co.uk
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FEATURE
How has the pandemic affected UK businesses? Wattbike CEO Richard Baker tells Rebecca Morley about the challenges the company has faced with surging costs throughout the past 18 months
W
hile much of the bike industry has witnessed soaring demand during the pandemic, many manufacturing businesses feel they have been ‘largely forgotten’ by the Government amidst spiralling costs within international shipping and parts. This is the case of Nottingham-based company Wattbike, which, having been forced to adjust its prices, has called on Prime Minister Boris Johnson to intervene on the ongoing international shipping ‘chaos’ on behalf of manufacturers, consumers and businesses up and down the country who are bearing the brunt. “Like most businesses during the pandemic, we needed to immediately batten down the hatches when the first lockdown hit as it came with so much uncertainty,” says CEO Richard Baker. “Even though we were seeing strong sales pre-pandemic, there was a huge surge in sales during lockdown which, on top of a fast growing business, meant we had other major challenges to contend with. “I think we have done a good job of overcoming many of these issues with much of the focus on our customers and supply. As we look forward, we will continue to focus on these with an eye on the future, to continue our growth and add more for our Wattbike community.” For customers, the biggest impact has been lead times, Baker continues, which was stretched to over 12 weeks at its peak. “I’m delighted to say that we have worked extremely hard to improve this which means we are currently delivering bikes with a one-two week lead time now. The next 12 months will still be challenging for all manufacturers and we’ll continue to focus on this to ensure
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timely delivery of the bikes. Another well reported factor has been the global freight issues and rising cost associated with this. Over the past 12 months, we have seen our costs rise five-fold whilst material costs continue to rise.” So what should the Government be doing to help UK businesses? “We are seeing increasing shipping costs driven by factors, including increased demand for goods, saturated ports, and too few ships, dockworkers and truckers,” says Baker. “These issues are too broad to be remedied by any single fix and are creating ripple effects across the UK and global supply chains. “I would urge the Government to implement a series of measures to strengthen the resilience of businesses charged with supplying the nation’s economy with everything it needs. The Government can and should provide more support in order to facilitate more employment in the UK supply chain sector, more skilled workers and better infrastructure. “With COVID-19, Brexit, and new technology creating change in the way goods move around the world, it is imperative that the Government make this an agenda item in order to support UK business and brands.” For the year ahead, Baker predicts increasing costs from both supply chains and raw materials. “However, and more in our control, we will see greater focus on the consumer and enhancing their experience. “We have a super charged focus on this, in particular, how we can enhance your experience of owning a Wattbike and how they can improve their health and performance.” n
September 2021 | 29
LEATT.COM
LEATT 2022 ORDER NOW
2021 has been a huge year for Leatt. Thank you to all our UK dealers!
It’s time to get fresh plans laid, and a range secured from the best headto-toe MTB brand on the market. The Leatt 2022 order window is now open for October delivery. Innovations include the 360-degree turbine technology: fitted in all helmets, it reduces both rotation acceleration and concussion level impact energy to your head and brain. An easy sell to any rider. Pads, body protectors, neck braces, goggles and shoes all offer incredible
BB-AUG21-HOTLINES.indd 1
performance with great features and styling. Protection levels and price points are easy to understand and sell in store. Apparel is the next big development with a stunning range of jackets, jerseys, trousers, shorts and gloves. Loud and lairy bike park looks, or understated technical gear for big days in the mountains. All pre-sales will be supported with a free POS package and staff training.
Contact sales@hotlines-uk.com if you would like a member of the team to visit with the new range, or e-mail all the MY22 information.
19/07/2021 13:56
JAMES SMITH
TALKING POINTS
A helping hand James Smith highlights some of the grants available to cycling industry businesses as we bounce back from COVID-19
D
uring the pandemic, the Government has offered various methods of support to UK businesses, particularly in the forms of well-known schemes such as furlough and the bounce bank loan. There are, however, a wide selection of lesser known offerings that you may be unaware of. Kickstart Scheme This scheme provides funding to create new jobs for 16-24s on Universal Credit who are at risk of long-term unemployment. Employers of all sizes can apply for funding which covers: 100% of the National Minimum Wage (or the National Living Wage depending on the age of the participant) for 25 hours per week for a total of six months; associated employer National Insurance contributions; minimum automatic enrolment pension contributions. Employers can spread the job start dates up until 31st December 2021. You’ll get funding until 30th June 2022 if a young person starts their job on 31st December 2021. Further funding is available for training and support so that young people on the scheme can get a job in the future. The funding includes a grant of £1,500 per young person to support equipment/clothing and any other on job training. Chambers of Commerce These little nuggets are dotted all over the country but for some reason, very few from the cycling industry are part of their local chamber. Not only is it good to be involved with your local business network, but there are also great opportunities through the local networks for everything from cheaper insurance to cheaper calls.
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I recently used their free international trade service helpline for advice. Education Grants Some of you may be aware that in 2018, I completed my MSc in Strategic Business Management, but to get there I had the assistance of a military training fund for my OU degree. You don’t have to be an ex-serviceman to receive a bursary or a grant. For example, you can apply to the City and Guild for a maximum of a £6,000 grant. This will just about cover most technical or service type costs and will go some way to covering the costs of a degree. It is a well-known fact that employees that are constantly learning or improving themselves feel more motivated and engaged in their workplace. Gigabit Voucher Scheme Is your internet holding you back? Rural organisations and companies can now apply for up to £210 million worth of voucher funding as immediate help for people experiencing slow broadband speeds in rural areas. Vouchers worth up to £1,500 for homes and £3,500 for businesses help to cover the costs of installing gigabit broadband to people’s doorsteps. You will need to visit the GOV. UK website to see if you qualify. Low Carbon Workspace Scheme Grants are available to SMEs based in Buckinghamshire, Bedfordshire, Berkshire, Hertfordshire, Milton Keynes and Northamptonshire. n
September 2021 | 31
Designed, manufactured, and packed in the United Kingdom
THE BEST PROTECTION IS NOW EVEN BETTER! PROGUARD V2 The essential guard for enduro, downhill racers and weekend warriors seeking the very best protection. Now available in a new mini size to complement the existing ProGuard V2 and ProGuard Bolt On range. The latest ProGuard V2 range are also compatible with RRP’s hook & loop straps for super quick installation and removal without damaging fork lowers. Available in 3 sizes: Mini: Ideal for good all-year-round protection that’s more discreet Standard: Superb coverage and protection Max: 21mm longer at the front and 68mm longer at the rear compared to standard. Offers the very best levels of protection
PROGUARD BOLT-ON Bolt-on design mounts directly to the fork brace removing the need for cable ties or hook & loop straps
PROGUARD STICKERS Add a splash of colour to your ProGuard Available in 11 colours
Distributed in the UK & Ireland by Extra UK | www.extrauk.co.uk
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10/08/2021 16:19:04
FEATURE
Sustainability and the cycling industry Cycling is often at the centre of sustainable travel initiatives, with the effects of rising carbon emissions and climate change becoming increasingly worrying every day. But how green is the trade itself? BikeBiz speaks to six brands to find out what they’re doing to be more environmentally friendly
Endura founders Jim McFarlane and Pamela Barclay
‘If we don’t tackle climate change then there will not be a planet to clean up’ Pamela Barclay and Jim McFarlane, founders, Endura
From an environmental perspective, there are two main issues that regularly get confused. One is pollutants that degrade the environment so from an apparel perspective, that would be dye stuffs going into watercourses. The other issue is the climate emergency and urgently cutting down the CO2 emissions. There are so many things that companies and individuals can do to reduce their footprint, but not all have equal weight or positive impact and it is incredibly difficult to cut through to the points that really will make a difference. The narrative ends up conflated with superficial issues like plastic straws or paper cups when the most important, in our opinion, is urgently addressing the climate so that the world can stay under that 1.5dC global temp threshold and avoid catastrophic events unravelling. So Endura has focused on that... and the Million Trees initiative was born. www.bikebiz.com
Regarding pollutants, we increasingly use fabrics and methods that are certified as safe to the local environment in their manufacturing process, particularly as mills infrastructure is moving towards that capacity. The big long term infrastructure challenge of end-of-life remains unclear and it will take the global fashion industry to solve that one… whether moving to mono materials, mechanical or chemical recycling and how that is collected, sorted and processed back to virgin. There are also lots of nascent discoveries around natural enzymes that basically eat plastics, which is incredibly exciting but such early days. One Million Trees With global carbon emissions at an all-time high in 2019, it was both a breakthrough and an encouragingly simple solution when scientists announced that one of the cheapest and most effective ways of removing critical levels of carbon from the atmosphere is by planting trees across the world. Research from Swiss university ETH Zürich suggested that forest restoration isn’t just one of our climate change solutions, it’s overwhelmingly the top solution – as long as we act fast. From 2020 onwards, we have committed to planting one million trees annually to help reduce the quantity of carbon in the atmosphere and we are on schedule (so far we have planted over 1.8 million trees). As a company that operates on a global level, we are very aware of our environmental impact and are working on a number of fronts to reduce our footprint. While we have been taking steps towards change around garment eco credentials, longevity of product use and end-of-life, we believe there is one over-riding challenge for the planet – which is climate change. The one thing we must focus on now is the climate emergency. If we don’t tackle climate change then there will not be a planet to clean up. n
September 2021 | 33
FEATURE
VAAST uses 100% fiber-based plastic-free packaging
‘Being green is well and truly part of our DNA’ James Cramp, Muc-Off
‘Carbon offsets and better recycling programmes are on the horizon for us’ LeAnna Galyk, VAAST Bikes
As a brand, we believe sustainability is incredibly important. It’s amazing to see bigger brands following our lead in removing plastic from their packaging and we are encouraged by how receptive consumers have been to our more sustainable materials and approaches. But we can all do more. Bikes are amazing, but if we don’t do a better job of taking care of our planet, where are we going to ride them? We were the first brand to use 100% fiber-based plasticfree packaging, our frames are made from magnesium, obviously, which is a more sustainable material than other metals and a much more sustainable option than carbon. It takes 40% less energy to produce a magnesium frame and it is fully recyclable. Carbon offsets and better recycling programmes are on the horizon for us. Also, better resale markets and repair options are going to be critical. The market explosion means there are so many new bikes out on roads and trails, and enabling cycling communities to keep them on the road and not in landfills is going to be important. We know consumers are concerned about sustainability. They tell us so. When we ask what drew them to VAAST one of the first things they tell us is that they appreciate how vocal we are about sustainability. It’s very encouraging that something that is so important to us is also important to the community of riders we are building. n
34 | September 2021
Project Green We wanted to bring together all our environmental and sustainability actions and services we create here at MucOff, so in 2019 we introduced Project Green. For many years we’ve been doing activations to help drive change to our consumers. For example, we launched our 25L refill station back in 2012, but consumers and retailers were not quite ready for the behaviour change of bringing back empty bottles to refill them in store. Since our relaunch of this last year, it’s been a huge success and helped us save over 91 tonnes of plastic in less than two years! Having a trackable, yet challenging target for Project Green is key to making sure we’re doing more than ‘just enough’ – there are no half measures at Muc-Off! This not only works on services like our refill programme, but also in the product development and review process of the entire portfolio. We now have set the bar to save 200 tonnes of plastic by 2023! Being green is well and truly part of our DNA. A sustainable industry? It’s a sustainable industry compared to many. However, it does come with challenges. From where we sit we’re fortunate to work in an industry that has a lot of inspiring companies and like-minded riders looking to minimise their environmental impact. I think this is where the cycle industry stands out, many working within it are enthusiasts and keen to protect the playground we ride. But there is lots to do for all companies in terms of manufacturing, their supply chains and recycling. In our segment it’s key to ensure we help riders keep their kit in great condition to last and perform as long as possible. Customer concern It’s a very high consideration for consumers now. With everything we see regarding global warming, brands must be in a position to advocate improvement. We’ve always pushed to make products as environmentally friendly as possible, but it’s now more critical than ever. We’ve been working on some exciting projects, including one to update our oldest hero product to make it even greener. For us it’s all about being creative! n
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FEATURE
MAAP Women’s Flow Pro jersey
‘Sustainability shouldn’t be an afterthought for the cycling industry’ Darren Tabone, VP of product, MAAP
When considering cycling as a whole, much of the emphasis is placed on the hugely impactful environmental benefits of choosing more sustainable means of transport. However, this often overlooks all of the production, raw material processing and shipping which goes into manufacturing and distributing the latest carbon, aluminium or rubber components, and yes, the synthetic fibres used to create cycling apparel. Whilst it has been an unavoidable conversation in the broader fashion industry for some time, the cycling apparel industry has been a little more tentative in adopting a sustainability first approach. We’ve seen some great examples of limited run products or components made from recycled materials in the past but these are often brands dipping a toe into the water to see if the demand is there, meanwhile continuing to produce less sustainable products alongside. Sustainability shouldn’t be an afterthought for the cycling industry or even a response to consumer demand – rather, brands should be leading the discourse and encouraging consumers to make more responsible choices. One of MAAP’s founding principles is to leave a better planet than the one we inherit and we hope to see more brands adopt a similar stance from inception. Sustainable strategies MAAP is the first cycling apparel brand to become a Bluesign System partner. Bluesign’s independent and thorough verification takes a holistic approach to assessing sustainability, calculating the environmental impact of the entire process from raw material to finished product. This ensures the lowest possible impact on people and the environment. For MAAP, it involves sourcing materials from Bluesign approved suppliers, minimising shipping, utilising responsible manufacturing processes and using recyclable, biodegradable or compostable packaging.
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Many of our printed fabrics such as those in our pro jerseys consist of fibres which are 100% post-consumer polyester and up to 65% pre-consumer sustainable premium elastane recycled from industrial waste. We also utilise the most environmentally friendly dyeing and finishing processes available. Conscious that much of the waste from the textile industry occurs post-consumer, much of our fabrics are pre-dyed and woven rather than knitted, to ensure longevity and extend the usable lifetime of the product, wash after wash. Aside from the materials and processes, MAAP is taking steps to ensure that, as a company, we make responsible decisions.
September 2021 | 35
Introducing A dedicated news service for the micromobility industry micromobilitybiz (MMB) is a brand new media outlet delivering regular updates to the burgeoning micromobility industry. It is the only dedicated trade news service for the sector. Delivered by the BikeBiz team, MMB focuses on sustainable transport solutions, from e-bikes and e-scooters to bike-sharing and hire schemes. MMB offers a free weekly newsletter, delivering the latest updates directly to readers’ inboxes, from market trends and product updates to Government initiatives and evolving legislations. With an initial database of over 4,000 professionals in the sector, MMB is a must-read for those with an interest in the business. Our dedicated team can help you reach your business goals.
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Interested in being involved? For more information about MMB and its respective editorial and advertising opportunities, please get in touch via the details below: James Groves Editor 020 3143 8779 james.groves@biz-media.co.uk Richard Setters Sales Manager 0779 480 5307 richard.setters@biz-media.co.uk
23/06/2020 16:39
FEATURE
When our latest Women’s Flow Pro jerseys made their way to print with an extra “e” in “jeresey” visible on the back, we were faced with choices like – hoping no one noticed, destroying the stock and sending it to landfill, or owning our mistake, communicating it to our customers and making a commitment that positively impacts the environment. We chose the latter. Finally, our new Off-Cuts programme endeavours to make use of excess fabrics from previous production runs, repurposing them into new limited edition multicoloured styles. Whilst in its infancy, we hope that Off-Cuts will allow us to further reduce the environmental impact of manufacturing, keeping scrap to an absolute minimum. The Bluesign System partnership process allowed all of us at MAAP to dig deeper into what sustainability truly means, fully analysing every function of the organisation to minimise our environmental impact in every way possible – whilst maintaining exceptional quality. We’d like to encourage every brand to explore what’s involved in achieving Bluesign verification as it’s an all inclusive framework which not only sets an environmental standard to aim for but also an ethical benchmark for employment, safety standards and consumer protection. The world has seen the damage that climate change has done to Australia, with bushfires more frequent than ever before. To put it bluntly, if industries don’t work together to reduce impact on the environment, safe environments for humans to ride bikes simply won’t exist in the future. Consumers are increasingly savvy when it comes to making responsible purchases. However, this requires a level of transparency from the industry which isn’t always readily available. Even with the best intentions, it’s difficult for consumers to weigh up the environmental impact of one product versus another when all you have is the word of the manufacturer to go on. Internationally recognised independent standards such as Bluesign are so vital, allowing consumers to make these choices armed with all of the facts. n
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‘We strive for carbon neutrality as a company’ Continental spokesperson
At Continental, our goal is to be the most progressive tyre company in terms of environmental and social responsibility. We relentlessly drive forward innovative technologies and sustainable solutions along our entire value chain and are fully convinced that sustainable and responsible business increases our ability to innovate and shape the future – adding value to the company and to society. Sustainable strategies Sustainability is at the heart of Continental and anchored in our values. We have published an annual sustainability report since 2011. Furthermore, in April 2020, we created a new Sustainability Department to bundle all of our Sustainability Activities. We are consolidating our far-reaching activities and research projects and underscoring our commitment to further systematic expansion of sustainable business models and innovative products and services along the entire value chain. In December 2020, Continental published its strategic programme for the Tyre Business Area, the ‘Vision 2030’ programme, which outlines all of the goals our company has going forward. The realisation of our ambitious sustainability goals will be key success factors and differentiators in the marketplace. We want to ensure the social and environmental impact of our supply chain is minimised. It is our aim to create a closed resource cycle and increase our use of renewable and degradable resources so that 95% of the waste Continental generates is recyclable by 2030. We strive for carbon neutrality as a company. In order to achieve this, we have set ourselves ambitious goals. By the end of 2020, we ensured our energy system was carbon neutral, and by 2040 we aim to have carbon-neutral production ahead of achieving a completely carbon-neutral value chain by 2050. Also, we are extending our commitment to sustainability in the natural rubber supply chain, having agreed on a significant expansion of our successful project to ensure full traceability of the natural rubber supply chain in the Indonesian province of West Kalimantan in Borneo. The project is run together with the German Federal Ministry for Economic Cooperation and Development (BMZ). At Continental, we follow a comprehensive understanding of sustainability, ranging from people, to environment, to resources.
September 2021 | 37
FEATURE
Sustainability is firmly integrated in our corporate strategy and is a key driver of innovation. We have defined our new framework in 2020, following a systematic process that included market analyses, customer discussions and a stakeholder survey. As outlined, technological innovation and sustainability for us go hand in hand. We do not see this as an either/or decision – something that we have proven with the high performance of our products. For example, we had developed a new, innovative tyre – the Urban Taraxagum. Highly appreciated, this is the world’s first serial bicycle tyre made from dandelion rubber sourced in our Anklam Lab in Mecklenburg-Western Pomerania, Germany. Continental is convinced that dandelion rubber is a potential game changer in the rubber industry as it reduces CO2 by shortening long transportation routes, e.g. as to our tyre plant Korbach in this example. This is why the Taraxagum project makes a long-term pillar in our sustainability strategy. Tyres made with natural rubber from dandelion roots show equivalent performance compared to those made with natural rubber from rubber trees. We have received an award at the German Sustainability Awards 2021 for this innovation. And only recently we have announced our plans to use material obtained from recycled PET bottles in tyre production as early as 2022. In this innovative recycling process, the tyre fibres are spun from recycled PET, without the need to break the material down into its components beforehand. n
Continental’s Urban Taraxagum tyre is made from dandelion rubber
38 | September 2021
‘Nothing can be done just by one brand or by one person’ Sylvie Woroniecki, brand manager, Hutchinson
Sustainability is a key topic here at Hutchinson. We still don’t see enough brands focusing on sustainability as a priority in the new ranges that are released, or in the way we educate end consumers. The good news is that cycling, in general, is green in itself. This is definitely very impactful and important because cycling manufacturers and brands have some influence on other industries, and also the Government; it affects peoples’ attitudes to how they move around. It’s also our responsibility as brands to educate people and to promote a sustainable way of life. Sustainable strategies Hutchinson launched the project Green Team last year, which is composed of the top management of Hutchinson, consisting of senior management, R&D and engineers, to work together and to put in place an action plan regarding our business unit. We are now launching a process of analysing the product life cycle, from the beginning to the end, to understand the sources of pollution during the different steps. If you want to have an impact on sustainability, you have to analyse the whole process from raw materials to transportation, and how you produce in your factory and then what you want to do with the product at the end. The fact that we produce directly in France makes it more local. In terms of transportation of final products, the impact is lower than for products that come from other parts of the world. Customer concern The are still different personas and different types of approach to cycling consumption. There are still some people who are attached to the performance aspects of the product. A recent Havas Group study shows that consumers are more demanding towards brands to be transparent about what they do. Consumers know more about how things are done and are willing to pay more for sustainable products. This is something that Hutchinson has seen with its new Gridskin product. The Gridskin product was made with the idea of lowering the impact of production – to do this, the brand needed to use materials and R&D that made the tyre price a bit higher, but we never had any bad perception of this because people were very interested and very happy with the effort that the brand was making. Nothing can be done just by one brand or by one person. We hope that together, we’ll be able to find a new, sustainable model of functioning that will allow us all to be able to produce in 100 years. n
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PERFORMANCE COMPONENTS MAGURA.COM
MAGURA CT
MULTI TALENT READY. FOR THE CITY AND BEYOND. No matter what ground situation, no matter how far. With proven MAGURA braking power and new features for easy maintenance and comfort, the new MAGURA CT is aimed particularly at commuters and leisure riders who have to rely on their bike day in and day out with a smile.
PROVEN MAGURA BRAKING PERFORMANCE FOR MAXIMUM SAFETY
PROVEN MAGURA BRAKING POWER
EFFECTIVE HEAT MANAGEMENT
High deceleration values for safe stops in the city or in allroad use are based on the award-winning MAGURA MT series.
The high stability of the proven MAGURA MT calipers provides consistent power without overheating even with extreme loads on e-bikes and long descents.
ESPECIALLY LOW MAINTENANCE
ENHANCED BRAKING COMFORT
MAXIMUM CAREFREE OPERATION
EASY OPERATION
A particularly large expansion reservoir reduces the risk of air in the system and thus extends the maintenance intervals for the customer. This carefree attitude is underlined by particularly durable and quiet SPORT brake pads.
The gear ratio of the brake master is specially adapted to the requirements of the city and trekking application area. The MAGURA CT offers a lot of braking power even with low hand force and thus ensures high braking comfort in urban use.
Depending on the intended use, customers can choose between three CT models:
CT5
CT4
with 4-piston calipers
Availability: The MAGURA CT is now available on selected bicycle models. The start of sales of the aftermarket models is planned for the beginning of 2022.
with 2-piston calipers
CT4 FM with flatmount calipers
More informations: www.magura.com
PERFORMANCE COMPONENTS MAGURA.COM
1 BRAKE 1200 OPTIONS
CUSTOMIZE YOUR BRAKE!
The MAGURA Performance, Ergonomics and Design options enable you to #customizeyourbrake. Find your setup on magura.com/customize
#CUSTOMIZEYOURBRAKE
PERFORMANCE TUNING
Maximum braking power
MDR-P MDR-C MDR-C CL Storm SL.2 Storm HC
MAGURA Rotors: Choose the rotor and brake pads that suits your riding style and weight! The two-piece design rotor MDR-P offers optimum braking performance even under heavy loads. In addition, maximum heat resistance and stability.
180 mm 203 mm
Maximum heat resistance GRIP AREA
Minimal weight
Short
220 HC3
+ 10 %
mm
Long
+ 10 %
HC WIDE REACH HC ALUMINUM & CARBON 2-FINGER
GRIP AREA GRIP AREA
Short
Long
HC3 HC WIDE REACH
BRAKING POWER
BRAKING BRAKING POWER POWER
Good
Maximum
HC3 HC WIDE REACH
HC ALUMINUM & CARBON
HC ALUMINUM & CARBON
2-FINGER
2-FINGER
Good
Maximum
HC3
Close (S)
REACH
HC WIDE REACH HC ALUMINUM & CARBON 2-FINGER
Close (S)
Wide (L)
HC3
BITE POINT
HC WIDE REACH HC ALUMINUM & CARBON 2-FINGER Soft
Soft
Hard
HC3 HC WIDE REACH 2-FINGER
Hard
HC3
WEIGHT
Light
Heavy
2-finger HC3
HC WIDE REACH
HC ALUMINUM & CARBON
HC ALUMINIUM
12 mm
HC WIDE REACH
HC CARBON 2-FINGER 1-finger
Light
ERGONOMICS
HC ALUMINUM & CARBON
HC WIDE REACH 1-finger
2-FINGER
WEIGHT
Wide (L)
HC WIDE REACH 2-FINGER
BITE POINT
Brake Pads: Brake Pads are more than a wear part and often underestimated! By choosing the ideal pad, you can increase the braking strength by more than 20 % or minimize noise. Choose a brake pad to suit your riding style.
HC3
HC ALUMINUM & CARBON
REACH
Rotor diameter: Assuming the same manual force, a rotor with a diameter of 220 mm generates about 10 % more braking force than one with a diameter of 203 mm, and even 20 % more than a 180 mm.
No two hands are alike. MAGURA offers five different lever options to finetune the ergonomics and feeling of a brake.
Heavy
HC3 HC WIDE REACH HC ALUMINIUM HC CARBON 2-FINGER
WALL DISPLAY Increase the sales of MAGURA tuning products through the eye-catching presentation of the assortment on the shelf! For further informations please get in touch with our Sales Manager UK tony.barton@magura.de
More informations: www.magura-b2b.com
EVENTS
As UK lockdown comes to a long-awaited end, we look ahead to upcoming cycling industry events...
EUROBIKE
1st-4th September – Friedrichshafen, Germany ‘Eurobike is where the bike industry gets to network, wins over its trading partners and presents itself to the media.
This is where trends emerge and ground-breaking innovations celebrate their premiere appearances. At the same time, Eurobike continually generates additional benefits for the industry and retailers, achieving the balancing act between trade show and think tank.’
WORLD CYCLING FORUM
6th-7th September – Munich, Germany ‘For the first time ever, the World Cycling Forum has been strategically placed between two major tradeshows for the bicycle
industry: Eurobike and the IAA Mobility. Take this opportunity to utilise your time in Germany efficiently and make your way to Munich to attend the World Cycling Forum, which will take place during the media-only day before and the official first day of the IAA Mobility show.’
IAA MOBILITY
7th-12th September – Munich, Germany ‘Individual mobility is a basic human need – and satisfying it in all its facets is an ever-growing challenge for our society, which business and policymakers have to address. The new IAA will point up solutions for connecting these mobility demands in ways that are efficient, economical, and socially and environmentally acceptable. The new IAA in Munich is intended to stimulate and drive forward solutions for the mobility of the future.’
SEA OTTER EUROPE
24th-26th September – Girona, Spain ‘Sea Otter Europe offers a wide-ranging sports programme with different events in all cycling disciplines for all types of people, from the world’s leading professionals to amateurs and enthusiasts of all ages. As happens every year, a long list of brands will be in attendance at the festival, bringing along all their new products and of course offering Demobike test rides for hundreds of different types of bikes on special test circuits.’
43 | September 2021
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5
minutes with... This month, BikeBiz catches up with Hannah Wilson, brand manager for crankbrothers and fizik at Extra UK...
Can you give us a little background on crankbrothers? I’ve been working for crankbrothers for just over seven years now. During that time the brand has changed so dramatically it’s hard to put into words in a short sentence. Behind the brand is a team of keen mountain bikers based in various locations across the world all working together to constantly push things forwards. The brand was founded by Carl and Frank in a garage in Laguna Beach, with the aim to develop products to improve the riding experience, and to develop components that deliver superior function through disruptive design. We’re known for our range of pedals, dropper posts, tools, wheels, pumps and now we’ve added shoes into the range.
How did you decide to create a line of shoes? The shoe market really has been dominated by a few brands for a while now and it felt like it was time to widen that out a bit. crankbrothers has had a range of pedals for more than 20 years. Over that time, we’ve worked on various ways to customise the shoe-pedal interface through use of shims and tread contact sleeves but we always knew we could do more. The shoe project started over four years ago and as with all our projects, it was a case of starting from scratch, thoroughly researching the market, and spending time working on every detail which makes a great range. The aim was to create a range of shoes that match our pedals and form that perfect interface between the two.
44 | September 2021 www.bikebiz.com
What was the development process like for the range? Leading experts from within the cycling and shoe development world, as well as material specialists, were instrumental in the design. Throughout development, the range went through an extensive global testing process, utilising pro racers on the world cup circuit and several riders based here in the UK. We believe it’s important to get a wide range of feedback before launching any new product. We’re lucky enough to work as part of the wider Selle Royal group and we have an incredible in-house resource of knowledge in the shoe world, so we were really able to hit the ground running. What has the reaction to the product been like so far? Even before we launched the range, there was excitement about the product from racers, dealers and media. I placed our first order back in February 2020 for delivery in December 2020. I was optimistic but, even then, demand far outstripped supply for the first three shipments. We’re now in a position where we have good sales history and we have stock deliveries planned in for the next season. We’re so grateful for the shops and athletes getting behind us and supporting this new range and we’re looking forward to the future – the development never stops! What makes the product different or unique to other competitors? Rather than just creating a single product and then slightly modifying it for flats or clipped in riders, we created an entire range, designed to suit an individual’s riding style. Like our pedal range, the shoes are available in Mallet and Mallet-E, as well as Stamps for flat pedal riders. For each shoe, the outsoles were optimised for the needs of the different disciplines. For instance, the Mallet-E shoe is slightly stiffer with a deeper tread for increased pedalling efficiency and more grip on hike-a-bike sections, whereas the Mallet shoes have a longer cleat track for DH performance,
and the Stamps have a sticker rubber compound for grip on flat pedals. The outsole was also developed to work exceptionally well with other brands’ pedals too. We recognise that riders may have a pedal preference and we wanted them to be able to get the benefits of running the new crankbrothers shoes no matter what their pedal choice was. Did the stock shortages seen industry-wide affect the launch? Stock issues didn’t really affect our launch as we plan in orders so far in advance. We did however move the launch date back slightly due to a few delays in the final product development process. Our standards for product are exceptionally high so we really wanted to make sure everything was perfect. What are you looking forward to in 2022? For 2022, we’re looking forward to a strong season with good supply to support dealers, to attend more events and races, to engage more with riders, and celebrate the success of our athletes. Also, it would be great if we could get our international team together for a face-to-face catch up; online meetings and phone calls are great but there’s nothing like getting together for a ride, dinner, and a few drinks afterwards! Is there anything else you’d like to mention? Just a great big thank you to all our riders, stockists and customers through this difficult time. We’ve loved seeing all the social media tags and mentions, and when out on the trail it’s still a great feeling to see our products on people’s bikes and feet. n
www.bikebiz.com
September 2021 | 45
SECTOR GUIDE
Cyclocross and accessories 2
1
4 3
3
2
1
4
Continental
Selle Italia
Easton
Michelin
Race King CX
SI Flite Boost X-Cross TI SF
EA90 Cranks
Power Cyclocross
Distributor: Raleigh Bike Parts
Distributor: Raleigh Bike Parts
Distributor: Silverfish UK
Distributor: Silverfish UK
The race day choice for many CX riders, with a 35mm carcass and the convenience of riding tubulars without having to deal with the cumbersome fitting process. Even at low air pressure, a perfect balance is struck between grip, comfort and a low rolling resistance. This is thanks to a supple, lightweight 180tpi casing with Continental’s ‘PureGrip’ compound. A Nylon based fabric layer beneath the tread provides added protection from thorns.
Exactly what the CX world has been waiting for. The Flite Boost X-Cross TI 316 Superflow brings the unmistakable style of the Flite Boost to the off-road world. Designed for those who live for the adrenaline and adventure of riding off-road, this is the latest in Selle Italia’s MTB saddle range. Shock absorbers are found between the rails and body of the saddle, helping to cushion vibrations caused by uneven terrains.
The impressive versatility of Easton’s Cinch system comes to the EA90 performance aluminum crankset. The EA90 ticks all the boxes for today’s gravel, CX and road rider. Limitless ring combinations in 1x and 2x, a 30mm alloy spindle, Cinch power meter compatibility and BB options across all relevant frame standards. EA90 is a welcome addition to the Easton Cinch family, the most versatile cranksets you will ever own.
Michelin is known for producing the best performing rubber with its iconic green rubber wrapping the wheels of top riders in nearly every discipline. Its new Power CX tyres are available with two tread patterns: Mud for wetter conditions with well-spaced knobs to clear mud and keep you rolling through sticky situations with speed and power, and Jet built to bear the brunt of loose and harsh surfaces with impressively low rolling resistance.
NEED
? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk
www.bikebiz.com
September 2021 | 47
G U N M E TA L B L AC K JUST D R O P P E D
GUN METAL BLACK I S THE NEW BLACK
Find out more: info@use.group 01798 839300
Find out more: info@use.group 01798 839300
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Visit our EASY TO USE B2B WEBSITE for further information
AWARD WINNING
Workshop friendly P&A Distributor to the cycle trade TEL 01484 665055 EMAIL sales@thecycledivision.com WEBSITE thecycledivision.com
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SECTOR GUIDE
6 5
7 8
5
7
6
8
Pirelli
absoluteBLACK
MET
Proper Cleaner
Cinturato Cross Mixed Terrain
Premium CX Oval Chainrings
Trenta
General Cleaner
Distributor: Extra UK
Distributor: Extra UK
Distributor: Raleigh Bike Parts
Distributor: Raleigh Bike Parts
The Cinturato Cross Mixed Terrain is a cross-specific tyre designed for mixed terrain, where the surface varies between compact and unstable terrain and all intermediate types. The tread consists of knobs with average height and spacing to guarantee excellent performance on a wide range of terrains. Tubeless ready and constructed with a Nylon bead-to-bead protective layer, this tyre is ready to race!
absoluteBLACK Premium CX Oval Chainrings are available to fit most common cranks on the market. Available in either Black or Grey and three size options, they are the perfect choice for cyclocross and gravel 1X setup with road cranks. The unique narrow-wide teeth profile ensures your chain is kept in place and decrease wear and noise no matter what the conditions.
MET marked its 30th anniversary with this helmet. Perhaps most famously worn on the road, the helmet’s characteristics also make it an ideal choice for CX riding. Aerodynamics, comfort and breathability are three of the lid’s crowning features. Weight reduction features are carefully implemented to ensure protection isn’t compromised, whilst no fewer than 19 vents ensure a consistent flow of air over the rider’s head.
The first bike cleaner brought to the market which uses water soluble capsule technology. The result? An effective cleaner which cuts down on single use plastic and is easier to ship and store than ready-made, bottled cleaners. Drop in a capsule, fill the bottle with your own water, spray on, quick brush and rinse off. Perfect for muddy race days or training sessions come the start of the CX season.
NEED
? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk
www.bikebiz.com
September 2021 | 49
SECTOR GUIDE
10
9
11 12
10
9
11
12
Topeak
Lake
Continental
Hornit
Prepstand ZX
MX238
Cross King CX
Hornit Clug Hybrid
Distributor: Extra UK
Distributor: Moore Large
Distributor: Various
Distributor: Raleigh
The Topeak Prepstand ZX is simple and easy to use thanks to the bike being secured by the saddle or top tube via the rubber nonmarking jaws. This makes it the perfect option for pre-race bike tuning or cyclocross pit cleaning duties. Constructed from tough aluminium and easy to fold and store thanks to the quick release mechanism.
The MX238XC furthers Lake’s commitment to creating innovative and functional products for those diehard cyclocross, cross country or gravel racers. Using a Helcor Abrasion resistant leather and mesh with a hook lycra heel lining. The Helcor Abrasion resistant leather is specifically designed to be extremely durable against rubbing, scrapes and scuffing.
Fast all-rounder for cross racers, based on the award-winning Cross-King MTB tyre pattern. Developed to work well in muddy conditions, yet roll like a semi slick in a straight line. The tall shoulder lugs do provide great bite in the loose and wet corners, with BlackChili and PureGrip compounds boost grip in all situations whether they be hard and dry, cold and wet, roots, off-cambers, grass or stone.
The Eurobike award-winning Hornit Clug is the world’s smallest bike rack. Practicality meets innovation, as it uses the floor to store bikes either vertically or horizontally. Clug hybrid mounts in minutes using the screws and wall plugs provided. Then simply roll the bike up and ‘Clug’ in. It comes in five sizes, with the Clug hybrid fitting cyclocross tyres 33mm – 43mm (1.3-1.7in).
NEED
? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk
50 | September 2021
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SECTOR GUIDE
13
14
16
15
15
16
Campagnolo
Rotor
Oxford
EKAR Groupset
Cyclocross
Mint Range
Distributor: Chicken CycleKit
Distributor: Chicken CycleKit
Distributor: Velotech Services
Distributor: Oxford
The Cross specialist for mud and gunge. The aggressive tread “bites” firmly into soft terrain on a cyclocross track and on any wintertime, muddy forest road. For this reason, the X-One Bite is available exclusively in a Tubeless Easy - Super Ground casing, combining lightweight construction and stability for best performance in difficult conditions.
EKAR is designed from the ground up to give you the very best performance, riding experience and reliability for cross, gravel, all-road and endurance riding on the toughest terrain where you want to face and challenge yourself. This 1x13 group offers maximum efficiency, no wasted gearing overlaps, an overall lightweight system (under 2.4kg) and superior chain retention security.
Rotor Cyclocross is based on the road platform using Vegast or Aldhu crank arms but swapping out the double rings for a 1x directly mounted chainring in round or oval. Ring sizes from 28T to 54T, 24mm or 30mm axle and cranks starting at 150mm. Can be upgraded to power using Rotor’s Inspider.
A bicycle in Mint condition is more efficient and fun to ride or race. With the Oxford specialist cleaning range, you have a range that will have every speck of dirt off the bike in the pull of a trigger and leaving a great fresh minty smell. The Mint range covers all cleaning, detailing and lubricant needs.
14
13 Schwalbe X-One Bite
NEED
? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk
www.bikebiz.com
September 2021 | 51
SECTOR GUIDE
17
18
20
19
19
20
Rondo
Vittoria
Look
RUUT X
Terreno Wet
X-Track Race Carbon
Distributor: Oxford
Distributor: Hotlines
Distributor: Madison
Distributor: ZyroFisher
The Oxford Brush and Scrub set features Double Stubble, Wheely Clean, Big Softy and Prong Brush. All brushes have durable nylon bristles and tough, impact resistant handles.
The new RUUT X is ready for full-on CX racing but also works perfectly as a fast, superlight gravel bike. It features Rondo’s unique TwinTip 2 fork, carbon aero handlebars, a Shimano GRX drivetrain, and fast rolling Schwalbe tyres on Hunt aero wheels. Tyre clearance is great enough to fit up to 45c for ultimate off-road control and comfort.
If you’re banking on a wet ‘cross season – and it is the UK after all – then Vittoria’s Terreno Wet has your back. Available in a cross-ready 33c (and tubeless ready, naturally) it’s a tyre designed to perform at its best when the weather leaves something to be desired. It rolls like a race tyre, corners on rails, and is virtually clog proof, it won’t let you down on race day.
Constructed around a heavyduty mechanism and is resistant to the negative effects of coming into contact with various external factors (rocks, roots, mud…), and provides consistent and reliable performance over time. Its spindle, equipped with a double weatherresistant seal, has been improved to withstand even the worst conditions you may encounter during your rides.
18
17 Oxford Brush and Scrub Set
NEED
? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk
52 | September 2021
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ROWASHER LEADS THE COMPETITION ROwash Bike stays cleaner for longer • Cleans bike parts quickly and safely. • Biodegradable, non-hazardous, pH neutral - kind to the bike, the operator and the environment. • ROwash Bike breaks down oil and grease quicker than other cleaners, ensuring your parts washer fluid stays cleaner for longer. • Made in the UK Call us on
01215 140 604
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SECTOR GUIDE
Stocking fillers 1 2
3 4
3
4
1
2
Giro
GT85
Hutchinson
Peaty’s
Trixter Glove
GT85
Tubeless Plug Rep’air Kit
Wash Degrease Lubricate
Distributor: ZyroFisher
Distributor: ZyroFisher
Distributor: Windwave
Distributor: Silverfish UK
The Trixter elevates the fit, performance and style of our entry-priced gloves to mimic our more premium gloves with smart innovation that you can actually feel. The fourchettes are made with Ax Suede Bolt fabric featuring InstaChill technology that cools your skin when it becomes moist, making this an ideal warm season glove for road or trail.
The versatile GT85 400ml, with PTFE, is ideal for use in all-over frame protection, on bike chains, cables, levers, gears, derailleurs or anywhere that non-sticky lubrication is required. This professional strength, water-displacing lube contains PTFE to form a long-lasting, lubricating film and protective shine.
The Tubeless Rep’air Kit is a double-ended plug kit featuring a pick with a file edge to clear out any remaining sharp debris and a plug applicator clamp which can be stowed with a plug installed inside the case, ready for a quick repair. The kit comes with ten plugs which can be stored inside either end of the tool.
Part of a growing range of high-performance products designed by riders for riders. Peaty’s essentials in one great pack – ideal for gifting and Christmas. Get your filthy ride race-ready with this starter pack containing award-winning 1l Loamfoam, 500ml Foaming Drivetrain Degreaser and 120ml LinkLube chain lube.
NEED
? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk
54 | September 2021
www.bikebiz.com
SECTOR GUIDE
6
8
5 7
5
6
7
8
Knog
Squire
XLC
Bosch
Oi Bells
Retrac 2
LED Light Set
Easyscrew Drive
Distributor: Silverfish UK
Distributor: Ison Distribution
Distributor: Raleigh Bike Parts
Distributor: Raleigh Bike Parts
Bike bells generally look and sound a bit ugly. But why? What if they looked sexy and sounded like an angel playing a glockenspiel? Beautifully designed, clear sounding, and available in a great range of colours and sizes to fit every type of bar, it’s easy to see why over three million cyclists have fallen in love with the legendary Oi bell.
Weighing in at just 50g, this handy, recodable three-wheel combination ‘café lock’ is long enough to secure a rear wheel and frame to a bike rack. The retractable 600mm steel cable is an ideal deterrent for short stay security in low risk areas. Just pop it in your pocket or bag, easy to carry security on the go.
This light set offers excellent value and performance for dark and low-light conditions. The accessible price point of the new range aims to encourage more riders to use lights year-round, not just when the light begins to fade. Both lights in this set offer 15 LED chips, with the front light providing side visibility and various modes.
Provides all the features you need for basic screwdriving tasks, be that in the bike workshop or elsewhere. The compact tool body features an ergonomic handle design for a comfortable and natural grip in various positions. The screwdriver’s integrated Power LED lighting makes it easy to use even in dark work areas.
NEED
? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk
www.bikebiz.com
September 2021 | 55
SECTOR GUIDE
9 10
12 11
9
10
11
12
Hornit
Weldtite
Oxford
Oxford
Hornit Mini
Bike Care Kit
Tech Tube Pro
Bright-Eye Light Set
Distributor: Raleigh
Distributor: Bob Elliot
Distributor: Oxford
Distributor: Oxford
The Hornit Mini is the ultimate lights and sounds effects accessory for children’s bikes and scooters. The Mini is IP33 (weather proof) and has a remote trigger so there is no need to take little hands off the handlebars. Coming in four colours, black, red, blue and turquoise, packed with 25 sound effects and with green and white lights, the Mini is the ultimate stocking filler for kids this Christmas!
The perfect gift for any cyclist. Weldtite has packed together the powerful Citrus Degreaser, long lasting All Weather Lube with Teflon surface protector, four brake wipes, a sprocket brush and a cleaning cloth to clean and optimise all working parts of your bike. Spend more time riding and less time cleaning with the Weldtite Bike Care Kit.
The Oxford Tech Tube Pro is a Coolmax reflective neck tube. A versatile all yearround staple, whether in deepest darkest winter or an early summer morning ride, the tube will provide moisture wicking, wind resistant and UV protection. The tube features Nightbright 360 reflective print to aid visibility 360°. Available in black and fluo.
Two high powered LEDs with integrated lens. The lights have a constant or flash setting. Easy to fit with silicon straps and come with batteries included.
NEED
? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk
56 | September 2021
www.bikebiz.com
SECTOR GUIDE
14 16
13 15
13
15
16
crankbrothers
Topeak
Lake
Cigar Tool
Hex Combo Multitool
Cycling Socks
Distributor: Hotlines
Distributor: Extra UK
Distributor: Extra UK
Distributor: Moore Large
The USWE Tool Pouch helps you keep your tools organised in your backpack with three different mesh, zippered segments. The pouch rolls up with a secure buckle closure and comes with a smooth surface that makes it easy to pack.
Punctures happen. That’s why the crankbrothers Cigar tool tubeless repair kit was created. The aluminium case holds a CO2 head and tyre plugs, with a threaded top cap to store CO2 cannisters. The CO2 cartridge then doubles as a handle when using the plug fork and it includes a bottle cage bracket to mount it to your frame, so you’ll never leave home without it.
The Topeak Hex Combo Multitool is constructed of high tensile steel for improved strength and longer tool life. Hex Combo combines the most commonly used hex sizes in a convenient tool with a durable, comfortable and soft aluminium body. The coded 4/5/6 mm Allen keys make identification easy, and the built-in key ring makes it convenient to hang it up.
Complement your cycling shoes with these Lake Cycling Socks. With a reinforced toe and heel cup, they offer great support but with the mesh upper, they also allow your feet to breathe. Features: 6in cuff finishing just below the calf. Reinforced Toe and Heel Cup. Breathable mesh upper. Sizes: S (36-39) M (40-42.5) L (43-45.5) XL (46-48)
USWE Tool Pouch
NEED
14
? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk
www.bikebiz.com
September 2021 | 57
SECTOR GUIDE
19
18
17 20
17
19
20
Hiplok
Pro
Tern Bicycles
Jaw
Sport Control Team Bar Tape
Tern Tool
Distributor: Moore Large
Distributor: ZyroFisher
Distributor: Madison
Distributor: Moore Large
The Lake Cycling Shoe Travel bag is perfect for keeping your shoes together and safe. Features: Nylon outter with mesh panels for ventilation. Zip opening. Carry handle. Max shoe size EU50, does not fit larger winter boots.
Hiplok Jaw compact bike rack offers practical bike storage for any bike with up to 2.8in wheels. Its unique one-size-fits-all design features adjustable clamps to hold the front wheel in place when stored vertically or the back wheel if stored horizontally. Plus it integrates with Hiplok’s ultra-lightweight Z LOK lock for added security.
A perfect way to freshen up your ride mid-winter, Pro’s Sport Control Team bar tape comes in either classic black or white and strikes a fantastic balance between comfort and durability. The extra gel layer guarantees that you’ll be happy to ride with this all day long with or without gloves, and the subtle embossed PRO logo adds a touch of texture without being too in-your-face.
Specially designed for Tern bikes, the multi-tool boasts 19 must-have tools – including a 15mm and 6mm spanners for pedals and joint levers, and a puncture repair kit. The included neoprene doubles for comfortable grip in use. Folds into a flat, compact size and with an integrated strap, it stores securely under your bike saddle.
Lake Shoe Bag
NEED
18
? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk
58 | September 2021
www.bikebiz.com
THE ORIGINAL ECO-FRIENDLY BIKE WASHING SYSTEM Safer for the Environment No hazardous waste
Self-Cleaning Solution
The bioremediation process keeps the fluid clean and ready to use
Safer For Employees
Non-flammable & no contact with harmful solvents
Exceptional Cleaning Power Affording you more time to clean bikes quicker and safer
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Smartwasher 210 x 265mm SP (BikeBiz).indd 1
20/07/2021 15:40