Stadia Makers

What you need • What you need from a publisher • Not just cash! • What’s your ideal partnership • Give publisher specific examples

Post launch • How will your game become a revenue stream by making money after launch? • Could this game become a franchise?

Team• Credibility • What have you delivered in the past? • Have you dealt with certification etc? • Do you understand all the pipelines involved?

Research • Show your ‘working out’ here and make a logical argument for the game • Destroy doubts with data and logic • This will be hard to come by but there are resources out there

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Summary sheet Can go at the front or the back but needs to be a ‘one take’ summation of everything contained in the document plus contact details

BEHIND THE STADIA MAKERS

Stadia has showcased the first set of games released under its Stadia Makers program Chris Wallace talks to the developers to find out more about the games, and the program itself

STADIA has unveiled the first set of games to come to the platform as part of its ‘Stadia Makers’ program.

The program, which is run in partnership with Unity, is designed to encourage more indie developers to self-publish their titles on Google’s streaming platform. It offers three key benefits to the studios chosen: technical support from the Unity team, up to five physical development kits, and direct funding from Google to assist with the costs of bringing a game to Stadia.

Today Stadia has unveiled the first seven games coming to Stadia as part of the program, Fireheart Games’s TOHU, Bedtime Digital’s Figment: Creed Valley & Figment, Furyion Games’ Death Carnival, Vox Game Studio’s Kaze and the Wild Masks, Spooky Doorway’s The Darkside Detective Season 2, 2 Ton Studios’ Unto The End and Fishing Cactus’ Nanotale – Typing Chronicles.

To find out more about the games, and the benefits of being part of the program, we reached out to each of the seven studios.

TELL US ABOUT YOUR GAME!

TOHU

A brand new adventure game that’s set amongst a world of weird and wonderful fish planets. Combining traditional adventure game mechanics with an approachable design, TOHU features a variety of enchanting locations and strange scenarios.

The Darkside Detective Season 2

A brand new collection of comedic pointand-click adventures that will see Detective McQueen in six new standalone cases as he investigates a creepy carnival, explores a retirement home, and even tries to unwind on a trip to ‘sunny’ old Ireland…

Figment

A musical action-adventure set in the recesses of the human mind… Welcome to the world of Figment. Join Dusty and his ever-optimistic friend, Piper, on an adventure through the different sides of the mind, solving puzzles to set things straight.

Figment: Creed Valley

An encore to Figment. Dusty and Piper have restored peace in The Mind, however, a new adversary is threatening its balance. Our two heroes must travel to Creed Valley, where The Mind’s beliefs and ideals are formed, to face their most menacing and theatrical foe so far.

Death Carnival

A fast-paced top-down shooter with extreme weapons & online multiplayer mayhem.

Unto The End

It’s a 2D cinematic combat-adventure, featuring a nuanced combat system and handcrafted encounters, which follows a father’s journey through an unforgiving wilderness to get back to his family.

Nanotale – Typing Chronicles

An atmospheric typing adventure RPG set in a colorful vibrant world. Follow Rosalind, a novice Archivist, as she journeys out to explore a distant world.

Kaze and the Wild Masks

It embraces all the classic 90’s platformer elements and gives it a personal touch with modern-looking pixel art graphics. Thanks to the powers of the Wild Masks, players can pounce ferociously like a tiger, soar through the sky like an eagle, sprint fiercely like a lizard, and rule the sea like a shark.

WHAT PROCESSES ARE INVOLVED IN BECOMING PART OF THE STADIA MAKERS PROGRAM?

Linda Bendsneijder, junior PR manager at SOEDESCO (Kaze and the Wild Masks):

We have been talking with the Stadia team ever since we met them back when we were still allowed to meet people face to face. Once we started working with PixelHive to publish Kaze and the Wild Masks, we figured this was a great fit for the Stadia and entered the Makers program.

Bruno Urbain, CEO at Fishing Cactus (Nanotale – Typing Chronicles):

Applying for the Stadia Makers program is straightforward and does not require much outside a pitch, but as always the more the better. After a first selection phase, the title is evaluated by the Stadia team and if the game resonates with their editorial line we move forward and agree on the terms. Then there are two distinct things to take care about: developing the title with Stadia specificities and preparing content for Stadia’s marketing team.

Stephen Danton, game designer, 2 Ton Studios (Unto The End):

It was all pretty painless, we filled out a form, showed some folks Unto The End, and then made it official.

David Logan, CEO at Akupara Games (Darkside Detective Season 2):

We’ve had a great relationship with Google for many years, and had been chatting with them about Stadia right from the beginning. The Maker’s Program was exciting to us because we received the added support from Unity. The game had to be evaluated by both the Google and Unity teams for consideration.

Stephen Danton, Game Designer at 2 Ton Studios

Ben Marquez Keenan, Developer at Spooky Doorway

WHAT KIND OF TECHNICAL SUPPORT HAVE YOU RECEIVED FROM THE UNITY TEAM?

Bruno Urbain, Fishing Cactus

So far, we did not need Unity tech support to get started on Stadia, it might come handy as we dive into the specificities of the platform.

Mark Offenberg, game programmer at SOEDESCO

So far, the Unity team has been very helpful in thinking along with us. They provide assistance with issues during our development and look into

HOW BENEFICIAL IS THE PART STADIA FUNDING AND DEV KITS TO AN INDIE DEVELOPMENT TEAM?

Stephen Danton, 2 Ton Studios: It’s nice for sure. Sara and I really appreciate it. It lets us focus just a little bit more on delivering the right experience for Unto The End. Bruno Urbain, Fishing Cactus: First we have been able to add more time to the project. it means that some post-release features have been integrated into the initial release plan which is always a good thing for players. Mark Offenberg, SOEDESCO: The dev kits have been a great benefit in developing for Stadia. It gives us a reliable source where we can continue any bugs we encounter. In doing so, they assist us with getting Kaze and the Wild Masks ready for launch.

David Logan, Akupara Games

Unity has been available to answer any questions for us, big or small. They promptly got hardware into our hands, which isn’t an easy thing as our team is spread out around the world. We also are a part of a Stadia/Unity exclusive forum where we can get direct tech support from both teams. Hans Haave, Bedtime Digital Games: Unity has been quick to answer our questions when

facing new situations. to test Kaze and the Wild Masks at all times. Debugging the game is also significantly faster with the dev kit.

Ben Marquez Keenan, Spooky Doorway (Darkside Detective Season 2):

The funding is hugely beneficial to a team of our size, it has allowed us to hire in the people we needed and the dev kit makes the whole porting process possible. A few teething problems have made the process a bit slower than we like but Google appears to be working hard to address these issues and make development more streamlined for indies in the future.

Hans Haave, Bedtime Digital Games (Figment: Creed Valley):

Very. Allows us to increase the scope of our game and work more efficiently.

Mark Offenberg, Programmer at SOEDESCO

David Logan, CEO at Akupara Games

ARE THERE OTHER BENEFITS IN BEING PART OF THE STADIA MAKERS PROGRAM?

Stephen Danton, 2 Ton Studios: More people get to see Unto The End, and we get to learn from and work with some of the folks shaping the future of gaming. It’s extremely exciting. Beyond the Makers program, the ideas behind Stadia have the potential to change gaming forever. A world where you can pick up and play from pretty much anywhere, makes games accessible in a way previously reserved for television and radio. Sara and I really appreciate the opportunity to be a part of that and can’t wait to see how things unfold from here. Bruno Urbain, Fishing Cactus: A complementary marketing campaign provided by Stadia which is kind of helpful whenever you are developing an indie title like we do on Nanotale. It is a game that press doesn’t usually pickup so

DO YOU FEEL INITIATIVES LIKE THIS WILL ALLOW FOR THE DEVELOPMENT OF INDIE GAMES THAT MAY NOT OTHERWISE RECEIVE ENOUGH FUNDING?

Linda Bendsneijder, SOEDESCO: Yes, we come across a lot of developers with small budgets and I think the Stadia makers program would certainly be beneficial to many. And it’s not just the funding either, as Stadia is able to contribute to the overall success of a title by providing the full package, from tech support to marketing. Offering this complete package helps developers beyond the development of their current game, and also getting visibility through Stadia is a more than welcome aspect. Linda Bendsneijder, SOEDESCO: It’s the complete package! The technical, producing and marketing support have all been really helpful to us. Whenever we faced any hiccups or had any questions, the Stadia team has always been understanding and contributing to solutions. David Logan, Akupara Games: The Stadia Makers program is a perfect fit for small to midsize indie developers. With their marketing support and funding they help amplify our team and project, and it has created a lot of opportunities to reach a wider audience than our title would have otherwise had. Hans Haave, Bedtime Digital Games: It’s always interesting to be working with cutting edge tech and pioneers developing in a new space. It helps sharpen our ability to be first

movers in an ever increasing digital age. contributes to them (financially) being able to create a second or third game. Bruno Urbain, Fishing Cactus: To be fairly blunt, I would never count on Stadia alone to fund my indie game. For example Nanotale is already available on Steam (Early Access) and funding has been secured way before we enter into a partnership with Stadia. That said Stadia can be an interesting leverage to retain ownership or to put more resources on your game. David Logan, Akupara Games: Absolutely! Indie projects in Unity that need a bit of a financial boost to complete their project should definitely consider developing for Stadia Makers. Hans Haave, Communications Manager at Bedtime Digital Games

Bruno Urbain, CEO @ Fishing Cactus for Nanotale - Typing Chronicles

Linda Bendsneijder, Junior PR Manager at SOEDESCO